Social media is an excellent method to form your network along with being a great resourceful option for interacting with your current and potential customers. Youngsters right out of college ; bring a plethora of information to the table especially when it comes to RSS, Web 2.0 and social media. So , are you ready to navigate the waves social media is creating these days and more importantly can you get your boss on board for the voyage ?[/b]
There will be many cynics, part-critics and lethargic people out there ; who are yet to realise the potential reach of this medium. Countries are made to face ignominy, Governments tumble over ; revolutions are propagated and that is just the tip of the iceberg. Recently following a social media furore, caught on by the print and visual media ; Obama had to put up his birth certificate on the portal for everyone to see. Such is the grasp of this channel that arguably the world’s most powerful Apex had to oblige.[/b]
Some of the most common and archaic objections to incorporate Social media marketing –at your workplace may range from archaic to outrageous:[/b]
a) [/b]There will be interference with regular work schedule.
b) [/b]Employees will while away their time
c) [/b]It is too hard to understand.
d) [/b] It is expensive and vain at best
e) [/b]There is no guarantee of the amount of –Return on Investment (ROI)
f) [/b]Our customers are not on the Social media.?
Let us try to first understand what Social media really is! Then I am sure the fog will clear from their minds and they will see the road well lit up ahead.
Social media refers to- Internet-based tools used for sharing and discussing information among people. These activities may range from integrating technology, social interaction and the dynamic vocabulary, pictures, videos and music. The data shared depends on the various perspectives and building of shared meaning among communities is of the essence.
In today’s date we are witnessing a -Shift of power The power to define and control a brand’s worth is shifting from corporations to individuals and communities. In short decentralization has caught us everywhere – faster than ever before ; accelerated by the fuel provided by these social forums-of sort.
Social media is to be treated like a interpersonal conversation. the difference lies only in the physicality of it. The world has become a peephole. You can effectively look at anyone who’s talking whether they are >
· your employees ?
· your critics
· your friends and family ?
· your competitors
Social media is a channel streaming people’s synergetic and synchronised thoughts along with the clashes and slanderous mix-ups! You have to keep it in your mind before entering this realm that [/b]the conversations that take place in any form of Social Media is not: [/b] controlled, [/b]organized [/b]or supposed to be objective! [/b]
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What you can expect to find here is[/b] [/b]the type of conversation which is: [/b]Human , sometimes sophisticated and the others crude.[/b]Your traditional strategic meeting will not yield any positive results on this form of networking. [/b]
So it is time to throw away your inhibitions ; get out your beach wear and ride the waves before they reach the shores.[/b]