The new breed of modern retail formats across the country have got the value-seeking Indian consumers completely excited. In fact, some of them have got so carried away that it’s left most retailers flummoxed. For instance, Shopper’s Stop is believed to have a customer who not only walks in to one of its suburban outlets every day, but also ends up shopping.
In another instance, Hypercity at Malad, also of Shopper’s Stop, has coined a phrase called ‘back shopping’ to describe a particular trait of shopping behaviour, peculiar probably to this city. Apparently, some of their customers fill up their shopping carts with every conceivable product in the outlet and then walk away without making a single purchase.
At the end of the day, there are a number of heavily stacked up shopping carts lying unattended, forcing shop floor assistants to clear the carts and place the products back on the respective shelves. According to some psychiatrists, this could be part of a retail therapy where consumers pretend to make aspirational purchases without actually doing it; or it could also be pure mischief!
Source : ET
In another instance, Hypercity at Malad, also of Shopper’s Stop, has coined a phrase called ‘back shopping’ to describe a particular trait of shopping behaviour, peculiar probably to this city. Apparently, some of their customers fill up their shopping carts with every conceivable product in the outlet and then walk away without making a single purchase.
At the end of the day, there are a number of heavily stacked up shopping carts lying unattended, forcing shop floor assistants to clear the carts and place the products back on the respective shelves. According to some psychiatrists, this could be part of a retail therapy where consumers pretend to make aspirational purchases without actually doing it; or it could also be pure mischief!
Source : ET