dhirjain07
New member
The retail sector in India is highly fragmented and organised retail, estimated at 4% of the total market, is at a very nascent stage.
The traditional channel consists of 'mom-and-pop' stores known as kirana shops, owner-manned general stores, paan/beedi shops, convenience stores, hand-cart and pavement vendors, wet markets and employs about 40 to 50 million persons. Of the 12 million traditional retail outlets in India, 7.3 million sell FMCG and 41% of these are in urban India.
Sales in the kirana stores are typically over the counter, and the customer cannot browse or touch the brands before buying. The kirana stores continue to perform well despite the increase in competition from modern retail chains, owing to their excellent customer service, and ability to provide branded goods at low prices.
The traditional channel consists of 'mom-and-pop' stores known as kirana shops, owner-manned general stores, paan/beedi shops, convenience stores, hand-cart and pavement vendors, wet markets and employs about 40 to 50 million persons. Of the 12 million traditional retail outlets in India, 7.3 million sell FMCG and 41% of these are in urban India.
Sales in the kirana stores are typically over the counter, and the customer cannot browse or touch the brands before buying. The kirana stores continue to perform well despite the increase in competition from modern retail chains, owing to their excellent customer service, and ability to provide branded goods at low prices.