In to-day’s modern world, Shopping has become an integral aspect of civilisation and almost an addiction to the people. In the shopping activity, the consumer’s tastes have been repeatedly changing. With the fast changes in life styles with the passage of time, the concept of ‘Shopping’ has acquired a sea-change. In small towns and even in villages, clusters of retail stores are sprouting. Conservative estimates show that there are more than 12 million retail stores in our country. It is playing a very important role in the economic activity throughout the world. If these fast changes and tastes of consumers are tactfully dealt with, one can get a job with attractive salary in the retail segment of trade.
The fast growing retail segment is playing a key role in effectively influencing the financial growth rates of many of the countries in the world. The word ‘Retail’ is a derivative of the French word ‘Retailer’. It means ‘Sale in small quantities’ and ‘Not as base material’. As a conduit for distribution of goods and services to entire families as an individual, it laid the path for a novel type of business opportunity.Retailing can also be defined as promptly supplying quality goods of individuals’ choices at reasonable rates. It started as institutional type in our country in 1980s.
India occupied 5th place in the entire world in retail marketing. It is providing employment opportunities to nearly 8% of the population with 10% of its share in the Gross Domestic Product. Experts estimate that within the next 5 years it may display a growth rate of 30%. Retail mode of tradewill has direct interaction with the customers. Services like redesigning the products, selling them and transporting them to the door step of the customer are the main attractions of Retailing. Retail mode of business takes different forms depending on the size of the shop, its look and feel, goods sold and the transportation costs to the consumers’ home. Speciality Stores, Super Markets, Stalls, Factory Outlets, Franchisees, Chain Stores – whatever may be the name, it is business. In them, products reflecting the life styles, cosmetic products, and household goods … different types of products will be kept handy to the customers.
This sector, playing a key role in the financial sector is fast growing. With the expansion of companies during the last some years, there is a great demand for persons possessing the related skills. This sector is searching for candidates with qualifications right from schools and colleges to highly qualified persons. Their need is all the more in Retail Management (http://en.wikipedia.org/wiki/Store_manager) and Supply Chain sectors. Interested persons can start their employment careers in Marketing and Branding sections. Working hours and the work environment will be as per the tastes of the companies. Those, who join as Management Trainees can become Managers with sincerity and hard work. They can settle down in Advertising Agencies, Airlines, Insurance Companies and Banks or they can start their own businesses.
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