SATYA PAUL BOUTIQUE
RETAIL STORE DETAILS
• Place- Kemps Corner,Mumbai It is one of the prolific business districts • Area- 80000 sq ft(on lease) • Merchandise-women’s designer wears, handbags, clutches and scarves, men’s accessories such as neck ties, belts, wallets, and cufflinks • Price
LOCATION CHECKLIST
LAYOUT
•It has a race track layout •The major customer aisle begins at the entrance, loops through the store and returns to the customer to the front of the store
STORE EXTERIOR
The Segments of a Trading Area
SPACE PLANNING
DEPARTMENTS
•Saris •Bridal wear •Cotton •Fabrics •Accessories
SPACE PLANNING
•Sarees being their core competency occupies maximum space •Customer first sees the saree section on entrance •Bridal wear is seasonal •Cotton and fabrics are placed close to each other
INTERIOR STORE
SAREE SECTION –MAXIMUM SPACE
SPACE PLANNING
COTTON AND FABRIC ARE BESIDE EACH OTHER
Accessories
Contd..
•Accessories near billing counter •Impulse goods include earrings,bangles,belts,wallets,watches
Complimentary gifts
Psychological Factors
• Vertical Color Blocking • Care has been taken to present the colors that are visually appealing to women such as Red,Gold,yellow,Pink etc • Light music in the background adds to the aesthetic value
doc_777698573.pptx
RETAIL STORE DETAILS
• Place- Kemps Corner,Mumbai It is one of the prolific business districts • Area- 80000 sq ft(on lease) • Merchandise-women’s designer wears, handbags, clutches and scarves, men’s accessories such as neck ties, belts, wallets, and cufflinks • Price
LOCATION CHECKLIST
LAYOUT
•It has a race track layout •The major customer aisle begins at the entrance, loops through the store and returns to the customer to the front of the store
STORE EXTERIOR
The Segments of a Trading Area
SPACE PLANNING
DEPARTMENTS
•Saris •Bridal wear •Cotton •Fabrics •Accessories
SPACE PLANNING
•Sarees being their core competency occupies maximum space •Customer first sees the saree section on entrance •Bridal wear is seasonal •Cotton and fabrics are placed close to each other
INTERIOR STORE
SAREE SECTION –MAXIMUM SPACE
SPACE PLANNING
COTTON AND FABRIC ARE BESIDE EACH OTHER
Accessories
Contd..
•Accessories near billing counter •Impulse goods include earrings,bangles,belts,wallets,watches
Complimentary gifts
Psychological Factors
• Vertical Color Blocking • Care has been taken to present the colors that are visually appealing to women such as Red,Gold,yellow,Pink etc • Light music in the background adds to the aesthetic value
doc_777698573.pptx