Retail in Rural India

[vikram chawla]

Retail in Rural India

Now that we have all seen what Retail (Organised) looks like in Urban India, can anyone guess or quote what will be the scenario in Rural India ?

Will it be same as what it is in the urban cities ?

In what manner the rural population react to it ?

 

[dimpy.handa]

India’s rural market has just started to be seen as a viable option and companies who understand what the rural consumer wants will grow to incredible heights. The bulk of India’s population still live in rural areas and to be able to cater specifically to them will mean generating tremendous amounts of business. Retail business is seen as a great employment and development oppoortunity in rural parts.