Results of purchases
Based on experience and results the consumer reconfirms his decision for the failure (if result matches expectations or are better than expectations) but modifies his decision if he is not satisfied.
The post purchase evaluation by the consumers is important not only for the consumers for future decisions but they are also equally important and valuable for the marketer to maintain and expand its sales. There are four purchase results for the consumer. They are:
First, he learns whether his perception about a product or service was right decision.
Secondly, consumer acquires knowledge and information about the product or service, which will help in future decision making.
Third, he learns whether he is satisfied.
Fourth, about disposition of a product after it has been used.
The post purchase results are also very important for the marketer to help him to maintain and expand his sales value. If a consumer is satisfied with a product he may normally buy same brand in future but in order to keep his products ahead of competitors, he is required to know the reactions of consumers.
He has to find out why consumers are satisfied. And if the consumers are satisfied more than their expectations the marketer has to maintain his lead. And if the results are below expectations of consumers, he will not buy the product second time.
In all three circumstances the marketer has to make strategy for future after knowing consumers satisfaction and dissatisfaction level. There comes the need of market research.
Based on experience and results the consumer reconfirms his decision for the failure (if result matches expectations or are better than expectations) but modifies his decision if he is not satisfied.
The post purchase evaluation by the consumers is important not only for the consumers for future decisions but they are also equally important and valuable for the marketer to maintain and expand its sales. There are four purchase results for the consumer. They are:
First, he learns whether his perception about a product or service was right decision.
Secondly, consumer acquires knowledge and information about the product or service, which will help in future decision making.
Third, he learns whether he is satisfied.
Fourth, about disposition of a product after it has been used.
The post purchase results are also very important for the marketer to help him to maintain and expand his sales value. If a consumer is satisfied with a product he may normally buy same brand in future but in order to keep his products ahead of competitors, he is required to know the reactions of consumers.
He has to find out why consumers are satisfied. And if the consumers are satisfied more than their expectations the marketer has to maintain his lead. And if the results are below expectations of consumers, he will not buy the product second time.
In all three circumstances the marketer has to make strategy for future after knowing consumers satisfaction and dissatisfaction level. There comes the need of market research.