MADE BY:
REEMA PUNIANI
SHIWANI SALARIA
TAMANNA
CONSUMER ELECTRONICS
?Includes electronic equipments
intended for everyday use
?Most often used in entertainment,
communications and office productivity
TOP LEADING COMPANIES
? NOKIA
? SAMSUNG
? LG
? SONY
? BLACKBERRY
? PANASONIC
? Nokia Corporation is a Finland based
multinational company
? Headquarter -- Keilaniemi, Espoo, city
neighboring Finland's capital Helsinki.
? CEO -- Olli-Pekka Kallasvuo
? Chairman -- Jorma Ollila
? Founder -- Fredrik Idestam in 1865.
? Nokia started as a pulp, rubber and cable
manufacturer
LOGOS
NOKIA Company logo, 1966.
The NOKIA
"arrows" logo
before its
Connecting People
logo.
"Connecting
People" slogan,
invented by Ove
Strandberg.
PRESENT LOGO
NOKIA PRODUCTS
? Military communications and equipment
? ADSL modems
? Digital television
? Personal computers
? Mini laptops
? Internet Tablet
? GPS products
NOKIA ACCESSORIES
? Carrying and styling
? Car solutions
? Headsets
? Memory cards and cables
? Music related products
? Navigation
? Home and office
? Power
? Nokia uses a pricing strategy that best suits the
product.
? Market Penetration- Nokia 1100.
? Market Skimming- N-95.
Time
Growth
Maturity
Decline
Introduction
Sales curve
The Concept Phones
Nokia E- series
Nokia Symbian
& N- Series
Nokia 30 & 40 Series
Product life cycle of NOKIA
?AIDA in Nokia – :
? A – Attention
? I – Interest
? D – Desire
? A – Action
? Discounts are provided to online Nokia
purchasers through Nokia discount coupons
or coupon codes
? Commission is also provided to retailers on
the sale of every Nokia cell phones and
accessories.
PRODUCT PROMOTION
?Advertising: Through TV, Sign boards, Bill boards,
Radio, Newspaper, Broachers, Posters, Dummies and
display stands
ACQUISITIONS
? Since December 1997, Nokia has acquired 37
companies or businesses
? On August 5, 2009, Nokia acquire Cellity, a mobile
software company
? In September, 2008, Nokia acquired OZ
Communications of Canada
NET SALES 2009
Nokia Mobile Phones
net sales by region
Europe
& Africa
46%
Americas
35%
Asia Pacific
18%
DESIGN THAT PERFORMS
SAMSUNG
?A multinational corporation
?Headquarter:Samsung Town, Seoul, South
Korea
?CEO: J S Shin
?Founder: Lee Byung Chull , a Korean
industrialist (1938)
? CORE VALUES:
“In everything we do, we strive to help people live
better lives”
? VISION AND MISSION:
SAMSUNG is dedicated to developing innovative
technologies and efficient processes that create
new markets, enrich people's lives, and continue to
make Samsung a digital leader.
CORE MARKETS
DISTRIBUTION NETWORK OF
SAMSUNG
25
Factory
Regional
distributing
center
Branch warehouse
Direct
dealer
Modern
retail/
Exclusive
stores &
Samsung
digital
plazas
Distributor
Sub - Dealer
Consumer/Customer
Original equipment manufacturer/vendor or supplier
Original equipment manufacturer/vendor or supplier
PRODUCT LIFE CYCLE OF
SAMSUNG MOBILES
Introduction
Growth
Maturity Decline
Omnia
Touch wiz Ultra Beat 450
STRATEGY
Digital Vision: “A company that leads the digital
convergence revolution”
? Brand power, logistics, IP:
-High-margin products
-Create value chain that integrates competencies of
all areas
-Customer and market oriented
? Global network by function
? Performance evaluation and compensation plan
PRICING
? Average price of a TV set has dropped 30% in five
years
? TVs priced at $3,000 and above
? Biggest maker of digital mobile phones using
CDMA technology
PROMOTION
By targeting:
? LOCAL MARKET
? TEIR 1 CITIES
? TEIR 2 CITIES
? NICHE MARKET
? Appoints olympic gold medalist
ABHINAV BINDRA as Brand
Ambassador for its consumer
electronics business
? Appoints AAMIR KHAN as its brand
ambassador for mobile phones
? New, spunky, tagline –
'Next is What ?'
It is being used in all of 'Samsung
Mobiles' communication material.
NOKIA V/S SAMSUNG
S.No. NOKIA SAMSUNG
1. Fashion statement for a
customer
Catches the pulse of the customer
2. Focuses on branding and
technology
Focuses on branding, product
design and human resources
3. It should focus on niche
markets
It should focus on mass market
instead of niche markets
4. Building a worldwide supplier
network
Tie up with service providers
5. Life style marketing and
segmentation
Offer product variations
6. New competitors with different
skills and potent brands is a
challenge
Not keeping track of the new
trends in the market
doc_443067437.ppt
REEMA PUNIANI
SHIWANI SALARIA
TAMANNA
CONSUMER ELECTRONICS
?Includes electronic equipments
intended for everyday use
?Most often used in entertainment,
communications and office productivity
TOP LEADING COMPANIES
? NOKIA
? SAMSUNG
? LG
? SONY
? BLACKBERRY
? PANASONIC
? Nokia Corporation is a Finland based
multinational company
? Headquarter -- Keilaniemi, Espoo, city
neighboring Finland's capital Helsinki.
? CEO -- Olli-Pekka Kallasvuo
? Chairman -- Jorma Ollila
? Founder -- Fredrik Idestam in 1865.
? Nokia started as a pulp, rubber and cable
manufacturer
LOGOS
NOKIA Company logo, 1966.
The NOKIA
"arrows" logo
before its
Connecting People
logo.
"Connecting
People" slogan,
invented by Ove
Strandberg.
PRESENT LOGO
NOKIA PRODUCTS
? Military communications and equipment
? ADSL modems
? Digital television
? Personal computers
? Mini laptops
? Internet Tablet
? GPS products
NOKIA ACCESSORIES
? Carrying and styling
? Car solutions
? Headsets
? Memory cards and cables
? Music related products
? Navigation
? Home and office
? Power
? Nokia uses a pricing strategy that best suits the
product.
? Market Penetration- Nokia 1100.
? Market Skimming- N-95.
Time
Growth
Maturity
Decline
Introduction
Sales curve
The Concept Phones
Nokia E- series
Nokia Symbian
& N- Series
Nokia 30 & 40 Series
Product life cycle of NOKIA
?AIDA in Nokia – :
? A – Attention
? I – Interest
? D – Desire
? A – Action
? Discounts are provided to online Nokia
purchasers through Nokia discount coupons
or coupon codes
? Commission is also provided to retailers on
the sale of every Nokia cell phones and
accessories.
PRODUCT PROMOTION
?Advertising: Through TV, Sign boards, Bill boards,
Radio, Newspaper, Broachers, Posters, Dummies and
display stands
ACQUISITIONS
? Since December 1997, Nokia has acquired 37
companies or businesses
? On August 5, 2009, Nokia acquire Cellity, a mobile
software company
? In September, 2008, Nokia acquired OZ
Communications of Canada
NET SALES 2009
Nokia Mobile Phones
net sales by region
Europe
& Africa
46%
Americas
35%
Asia Pacific
18%
DESIGN THAT PERFORMS
SAMSUNG
?A multinational corporation
?Headquarter:Samsung Town, Seoul, South
Korea
?CEO: J S Shin
?Founder: Lee Byung Chull , a Korean
industrialist (1938)
? CORE VALUES:
“In everything we do, we strive to help people live
better lives”
? VISION AND MISSION:
SAMSUNG is dedicated to developing innovative
technologies and efficient processes that create
new markets, enrich people's lives, and continue to
make Samsung a digital leader.
CORE MARKETS
DISTRIBUTION NETWORK OF
SAMSUNG
25
Factory
Regional
distributing
center
Branch warehouse
Direct
dealer
Modern
retail/
Exclusive
stores &
Samsung
digital
plazas
Distributor
Sub - Dealer
Consumer/Customer
Original equipment manufacturer/vendor or supplier
Original equipment manufacturer/vendor or supplier
PRODUCT LIFE CYCLE OF
SAMSUNG MOBILES
Introduction
Growth
Maturity Decline
Omnia
Touch wiz Ultra Beat 450
STRATEGY
Digital Vision: “A company that leads the digital
convergence revolution”
? Brand power, logistics, IP:
-High-margin products
-Create value chain that integrates competencies of
all areas
-Customer and market oriented
? Global network by function
? Performance evaluation and compensation plan
PRICING
? Average price of a TV set has dropped 30% in five
years
? TVs priced at $3,000 and above
? Biggest maker of digital mobile phones using
CDMA technology
PROMOTION
By targeting:
? LOCAL MARKET
? TEIR 1 CITIES
? TEIR 2 CITIES
? NICHE MARKET
? Appoints olympic gold medalist
ABHINAV BINDRA as Brand
Ambassador for its consumer
electronics business
? Appoints AAMIR KHAN as its brand
ambassador for mobile phones
? New, spunky, tagline –
'Next is What ?'
It is being used in all of 'Samsung
Mobiles' communication material.
NOKIA V/S SAMSUNG
S.No. NOKIA SAMSUNG
1. Fashion statement for a
customer
Catches the pulse of the customer
2. Focuses on branding and
technology
Focuses on branding, product
design and human resources
3. It should focus on niche
markets
It should focus on mass market
instead of niche markets
4. Building a worldwide supplier
network
Tie up with service providers
5. Life style marketing and
segmentation
Offer product variations
6. New competitors with different
skills and potent brands is a
challenge
Not keeping track of the new
trends in the market
doc_443067437.ppt