•Time is money
•With the fast pace of economic growth, the Indian watch market has also changed •From “Need”, it became “Demand”
•Different brands with different technology, design and innovations have entered into the market.
•To classify the users of watches on the basis of three categories- lower income group, middle income group, and higher income group. •To study the consumer preferences including discussions of specific brand. •The Consumer: who’s buying what, and where. •To analyze latest Trends and Opportunities. •To Discover what the luxury watch consumer considers to be the most important features of watch, enabling to tailor our offering accordingly. •Gain insight into future trends •Develop an idea in the watch market, To find the market leader in the industry. •To find out the recent threat to the watch market
?Sample size being small, cannot give a generalize statement. ?Primary data is limited to questionnaire. ?Data might be constrained by the availability and approachability. ?Some of the respondents being rarely interested gave some rough ideas just for the sake of answering. ?Due to paucity of time it was impossible to know the interest of large number.
(AGE)
?Highest Percent of people within the age of 21 and 28 took active part in the survey and showed their immense cooperation ?Only 12% of them were between the age of 2939 ?8% of them were over 39 years of age and only 2% were less than 20
The ratio of participation of males and females in the survey is 64: 36 which shows that males took active part in the survey than females
?Only 16% of low income group participated in the survey ?30% of the people are from lower middle income group and 26% from higher middle income group ?28% from higher income group
Designed in a structured manner keeping in mind all the basic steps for construction of a questionnaire and considering all the scales.
Sampling Unit:
?Students ?Self employed people ?Professionals ?Businessmen ?Housewives Sample size:100 customers from the following areas: ?Restaurants(McDonalds, Pizza Hut,Others) ?Shopping malls ?Apartments
Types Sports watch Digital watch Single strap Chain watch Bracelet watch Others Total
No. of users 20 6 18 32 16 8 100
Percenta ge 20 6 18 32 16 8 100
Percentage
sports watch digital watch single strap chain watch bracelet watch others
56 54 52 50 48
46
44 42
Necessity
Accessory
50 45 40
35
30 25 20 15
10
5 0 Titan Timex Tag Heur Fast Track Others
Q8. Does the publicity of watches by celebrities affect your buying decision?
?96% said that they are satisfied buy the brand their using. ?4% said No When new offers would be available with other brands, only then they will think to switch over brands
No Yes 0 50 100
As only 4% of the users are not satisfied with their brands, no suggestions were offered; except that the watches should come up with new technology and trends.
?40% people want alarm
?38% would like to have the temperature feature to be added ?32% needs day, month and date ?26% wants stop watch
temperature alarm stopwatch day,month,date
0
20
40
60
?50% says they change their brand depending on their mood ?28% people are brand loyal and does not prefer to switch off ?16% look for affordability before switching
?6% people change their brand very often This depicts the brand loyalty of the consumers.
•24% people would like to switch to Swatch •18% for other brands including Rolex, Rado that are high income group luxury watches with high price tags •16% want to go for Titan ,while 10% for Timex
others
swatch
casio timex titan 0 20 40
?Design Has Got the Highest Rating by 80% people ?People gave second preference to quality after which warranty, followed by price is preferred, leaving color at the end.
oOn the basis of the survey and data found, we have come to the conclusion that the consumer are more quality and style oriented. oWe have decided to fulfill every need of the customer oCustomers also prefer affordable product with quality as well
?Rs.750- Rs.5000 ?Two fully customizable alarms ?Stop watch ?Calendar ?Weather ?Changeable dials ?Wide range of colors and style ?Changeable straps ?12 month Warranty ?Water resistant ?Watch battery comes with a guarantee valid for one year ?Guarantee gold plating and Original Forà Metal Bracelet, valid for one year
?Fashionable High Quality Bracelet ?Caller ID and LED Time Display ?Security Loss Vibration Function ?12 month guarantee ?At a Glance... •High quality and sleek fashionable • Ladies Bracelet Cuff •OLED Time Display with Battery Life Indicator •Caller ID and Call Hang Up •Simple Bluetooth setup and secure connection •Security Loss Vibration – 20 meter range from Phone •Rechargeable Lithium Battery •Perfect Gift - Functional and Fashionable ?Charging Clip to USB
?The Virile has a non-metallic casing which causes it to be much more lightweight. ?Virile is a touch screen Japanese LED watch ?Main Function: Blue LED digital touch screen watch ?Screen: Circumferential blue and white LED encircling the mouth of - Virile ?12 month warranty ?Bracelet: - Color: Black - Material: Snake skin textured leather - Length: ~ 180 mm with 7 holes for wrist adjustment ?Clasp: Buckled ?Function Button (Touch screen): display and changing hour and minute data ?Settings: Hours, Minutes ?12 month warranty
doc_639856010.pptx
•With the fast pace of economic growth, the Indian watch market has also changed •From “Need”, it became “Demand”
•Different brands with different technology, design and innovations have entered into the market.
•To classify the users of watches on the basis of three categories- lower income group, middle income group, and higher income group. •To study the consumer preferences including discussions of specific brand. •The Consumer: who’s buying what, and where. •To analyze latest Trends and Opportunities. •To Discover what the luxury watch consumer considers to be the most important features of watch, enabling to tailor our offering accordingly. •Gain insight into future trends •Develop an idea in the watch market, To find the market leader in the industry. •To find out the recent threat to the watch market
?Sample size being small, cannot give a generalize statement. ?Primary data is limited to questionnaire. ?Data might be constrained by the availability and approachability. ?Some of the respondents being rarely interested gave some rough ideas just for the sake of answering. ?Due to paucity of time it was impossible to know the interest of large number.
(AGE)
?Highest Percent of people within the age of 21 and 28 took active part in the survey and showed their immense cooperation ?Only 12% of them were between the age of 2939 ?8% of them were over 39 years of age and only 2% were less than 20
The ratio of participation of males and females in the survey is 64: 36 which shows that males took active part in the survey than females
?Only 16% of low income group participated in the survey ?30% of the people are from lower middle income group and 26% from higher middle income group ?28% from higher income group
Designed in a structured manner keeping in mind all the basic steps for construction of a questionnaire and considering all the scales.
Sampling Unit:
?Students ?Self employed people ?Professionals ?Businessmen ?Housewives Sample size:100 customers from the following areas: ?Restaurants(McDonalds, Pizza Hut,Others) ?Shopping malls ?Apartments
Types Sports watch Digital watch Single strap Chain watch Bracelet watch Others Total
No. of users 20 6 18 32 16 8 100
Percenta ge 20 6 18 32 16 8 100
Percentage
sports watch digital watch single strap chain watch bracelet watch others
56 54 52 50 48
46
44 42
Necessity
Accessory
50 45 40
35
30 25 20 15
10
5 0 Titan Timex Tag Heur Fast Track Others
Q8. Does the publicity of watches by celebrities affect your buying decision?
?96% said that they are satisfied buy the brand their using. ?4% said No When new offers would be available with other brands, only then they will think to switch over brands
No Yes 0 50 100
As only 4% of the users are not satisfied with their brands, no suggestions were offered; except that the watches should come up with new technology and trends.
?40% people want alarm
?38% would like to have the temperature feature to be added ?32% needs day, month and date ?26% wants stop watch
temperature alarm stopwatch day,month,date
0
20
40
60
?50% says they change their brand depending on their mood ?28% people are brand loyal and does not prefer to switch off ?16% look for affordability before switching
?6% people change their brand very often This depicts the brand loyalty of the consumers.
•24% people would like to switch to Swatch •18% for other brands including Rolex, Rado that are high income group luxury watches with high price tags •16% want to go for Titan ,while 10% for Timex
others
swatch
casio timex titan 0 20 40
?Design Has Got the Highest Rating by 80% people ?People gave second preference to quality after which warranty, followed by price is preferred, leaving color at the end.
oOn the basis of the survey and data found, we have come to the conclusion that the consumer are more quality and style oriented. oWe have decided to fulfill every need of the customer oCustomers also prefer affordable product with quality as well
?Rs.750- Rs.5000 ?Two fully customizable alarms ?Stop watch ?Calendar ?Weather ?Changeable dials ?Wide range of colors and style ?Changeable straps ?12 month Warranty ?Water resistant ?Watch battery comes with a guarantee valid for one year ?Guarantee gold plating and Original Forà Metal Bracelet, valid for one year
?Fashionable High Quality Bracelet ?Caller ID and LED Time Display ?Security Loss Vibration Function ?12 month guarantee ?At a Glance... •High quality and sleek fashionable • Ladies Bracelet Cuff •OLED Time Display with Battery Life Indicator •Caller ID and Call Hang Up •Simple Bluetooth setup and secure connection •Security Loss Vibration – 20 meter range from Phone •Rechargeable Lithium Battery •Perfect Gift - Functional and Fashionable ?Charging Clip to USB
?The Virile has a non-metallic casing which causes it to be much more lightweight. ?Virile is a touch screen Japanese LED watch ?Main Function: Blue LED digital touch screen watch ?Screen: Circumferential blue and white LED encircling the mouth of - Virile ?12 month warranty ?Bracelet: - Color: Black - Material: Snake skin textured leather - Length: ~ 180 mm with 7 holes for wrist adjustment ?Clasp: Buckled ?Function Button (Touch screen): display and changing hour and minute data ?Settings: Hours, Minutes ?12 month warranty
doc_639856010.pptx