Description
HCL Technologies Limited (HCL) is an Indian provider of Information technology (IT) services and consulting company headquartered in Noida, Uttar Pradesh, India. It is primarily engaged in providing a range of outsourcing services, business process outsourcing and infrastructure services.
SUMMER PROJECT ON DISPLAY(LCD ,LED,PLASMA,&TFT)
“MARKET RESEARCH”
SUBMITTED BY:AJAY KUMAR YADAV PGDM (MKT+IB) ROLL NO. - 007
1
2
CERTIFICATE
This is to certify that Mr. AJAY KUMAR YADAV FROM SURYADATTA INSTITUTE OF MANAGEMENT AND MASS COMMUNICATION has successfully completed the project in partial fulfillment of requirement for the completion of P.G.D.M. This project report is the record of authentic work carried out by him during the period from 15thMay to 15thjuly.in which he has worked under my guidance.
Project Guide: MEENA SOLANKI
Director Academics Mr. ASHOK BENEGAL
Date: Place: Pune
3
ACKNOWLEDGMENT
Industrial training is an integral part of any post graduate diploma in management (PGDM) Courses and for that purposes I had joined a company what else can be as good as HCL Infosystems Ltd, India's premier information enabling company. I take the opportunity to express my gratitude to all of them who in some or other way helped me to accomplish this challenging project in HCL Info systems Ltd. No amount of written expression is sufficient to show my deepest sense of gratitude to them.
I am very thankful to External Guide, Mr. GURPREET SINGH MARWAH (National sales manager) and RAJEEV NAIR (Asst Sales Manager)in HCLInfosystems Ltd., Noida and very grateful to Prof. MANISH KUMAR, Faculty Department of Suryadatta Group Of Institute for their everlasting
Support and guidance on the ground of which I have acquired a new field of knowledge. The course structure created for this curriculum has benefited with the inclusion of recent development in the organizational and managerial aspects.
Lastly, I am thankful to all the member of HCL Infosystem Ltd, Noida, which has given me Valuable information in the part of my project. AJAYKUMAR YADAV PGDM (MKT+IB) ROLL NO.0 07
4
INDEX
1- History Of The Company 2- Key Partnership 3 Mission and Vision 4- Objective Of The Company 5- SWOT Analysis 6- Research Methodology 7- Data Analysis & Graphical Interpretation 8- Market Share 9- Competitors Of HCL 10- Suggestions & Recommendation 11- Conclusion 12- Bibliography 4 9 10 11 23 36 37 38 40 43 44 47
5
HISTORY
In the early 70’s a group of young and enthusiastic and ambitious technocrats embarked upon a venture that would make their vision of IT revolution in India a reality. Shiv nadir and five of his colleagues got together and 1975 set up a new company MICROCOMP to start with; they started to capitalize on their marketing skills. Micro comp marketed calculators and within a few month of starting operation, the company was out selling its major competitors. HCL has a 3 decade rich history of inventions and innovations. In 1978, HCL developed the first indigenous micro-computer at the same time as Apple and 3 years before IBM's PC. During this period, India was a black box to the world and the world was a black box to India. This microcomputer virtually gave birth to the Indian computer industry. The 80's saw HCL developing know-how in many other technologies. HCL's in-depth knowledge of Unix led to the development of a fine grained multi-processor Unix in 1988, three years ahead of Sun and HP. HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software services arena. During the last eight years, HCL has strengthened its processes and applied its know-how, developed over 28 years into multiple practices - semi-conductor, operating systems, automobile, avionics, bio-medical engineering, wireless, telecom technologies, and many more.
6
HCL ENTERPRISE
The HCL Enterprise is one of India's largest electronics, computing and information technology company. Based in Noida, near Delhi, the company comprises two publicly listed Indian companies, HCL Technologies and HCL Infosystems. HCL was founded in 1976 by Shiv Nadar, Arjun Malhotra, Subhash Arora, Ajai Chowdhry, DS Puri, & Yogesh Vaidya. HCL was focused on addressing the IT hardware market in India for the first two decades of its existence with some sporadic activity in the global market. On termination of the joint venture with HP in 1996, HCL became an enterprise which comprises HCL Technologies
HCL Infosystems Ltd. HCL Infosystems Ltd., is a listed subsidiary of HCL, is an India-based hardware and systems integrator. It has a presence in 170 locations and 300 service centers throughout India. Its manufacturing facilities are based in Chennai, Pondicherry and Uttarakhand. It is headquartered at Noida. HCL Peripherals (a unit of HCL Infosystems Ltd.), founded in the year 1983, has established itself as a leading manufacturer of computer peripherals in India, encompassing Display Products, Thin Client solutions, Information and Interactive Kiosks and a wide range of Networking products & Solutions. HCL Peripherals has two Manufacturing facilities, one in Pondicherry (Electronics) and the other in Chennai (Mechanical).The company has been accredited with ISO 9001:2000, ISO 14001,
7
CHAIRMAN’S ADDRESS
Commenting at the results announcement Mr. Ajai Chowdhry,Chairman & CEO, HCL Infosystems Ltd said, “As the largest IndiaFacing ICT organization, HCL over the last year has continued toinvest for tomorrow with a strong focus on our long term vision ofBuilding services and system integration practice besides the coreBusiness. The year saw continued impetus in the System IntegrationBusiness with exciting projects across segments. To re-enforceHCL’s position in the Security market, we have launched our 100%Subsidiary HCL Security this year. HCL’s future growth strategyDeeply focuses on India, the fast growing ICT market and this is sureTo consolidate our position in the Indian ICT market.”
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Collaboration
To provide world-class solutions and services to all ourCustomers, we have formed Alliances and Partnerships withleading IT companies worldwide.HCL Infosystems has alliances with global technologyleaders like Intel, AMD, Microsoft, IBM, Bull, Toshiba, Nokia,Sun Microsystems, Ericsson, NVIDIA, SAP, Scansoft, SCO, EMC,Veritas, Citrix, CISCO, Oracle, Computer Associates,Symantec,casioInfocus, Duplo, Samsung and Novell.These alliances on one hand give us access to besttechnology & Products as well enhancing our understandingof the latest in technology. On the other hand they enhanceour product portfolio, and enable us to be one stop shop forour customers.41
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VISION AND MISSION OF HCL Vision Statement
“It is the most preferred employer and principal taking leading edge IT products and services to the masses through sustained excellence.”
Mission Statement
“We shall increase the shareholders value by improving the PAT through free cash flow, reducing the BR cycle, inventory levels, wastage.”
Quality Policy Statement
“We will deliver defect-free products, services and solutions to meet the requirements of our External and internal customers the first time, every time.”
OBJECTIVES OF THE COMPANY
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Management Objective
To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives.
People Objective
To help HCL Insys people share in the company’s success, which they make possible; to provide job security based on their performance; to recognize their individual achievements and to help them gain of satisfaction and accomplishment from their work.
Core Values
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It is uphold the dignity of individual
?
It is honour all commitments
?
It is committed to quality, Innovation and growth in every endeavor
?
It is responsible Corporate Citizens
HCL INFOSYSTEMS HEAD OFFICE
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HEAD OFFICE
HCLInfosystemsLtd. E-4,5&6,Sector11, NOIDA201301,UP India
Display
Display means which takes the inputs and diplay it as an output on screen.
TYPES OF DISPLAY
LCD
-
TV TFT & PROFESSIONAL LCD
PLASMA
-
TV PROFESSIONAL PLASMA
LED
-
TV PROFESSIONAL LED
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BRANDS AVILABLE (TV)
SONY TOSHIBA SAMSUNG ONIDA LG PANASONIC VIDEOCON SANSUI PHILIPS HITACHI SHARP LOYYD- FEDOERS BENQ
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BRANDS ( TFT)
SAMSUNG LG HP DELL HCL VIEW SONIC BENQ ZENITH VU AOC LENOVO ACER IT IT IT IT IT IT
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3 BRANDS (PROFESSIONAL DISPLAY)
? ? ? ? ?
SAMSUNG (LCD+PLASMA) SHARD (LCD) NEC (LCD) LG (LCD) PANASONIC (PLASMA)
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LCD DISPLAY
Liquid-crystal display televisions (LCD TV) are television sets that use LCD technology to produce images. LCD televisions are thinner and lighter than CRTs of similar display size, and are available in much larger sizes. This combination of features made LCDs more practical than CRTs for many roles, and as manufacturing costs fell,their eventual dominance of the television market was all but guaranteed. In 2007, LCD televisions surpassed sales of CRT-based televisions worldwide for the first time, and their sales figures relative to other technologies are accelerating. LCD TVs are quickly displacing the only major competitors in the large-screen market, the plasma display panel and rear-projection television. LCDs are, by far, the most widely produced and sold television technology today, pushing all other technologies into niche roles.
In spite of the LCD's many advantages over the CRT technology they displaced, LCDs also have a variety of disadvantages.
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Advantages
? ? ? Slim profile Lighter and less bulky than rear-projection televisions Is less susceptible to burn-in: Burn-in refers to the television displaying a permanent ghost-like image due to constant, prolonged display of the image. Light-emitting phosphors lose their luminosity over time and, when frequently used, the lowluminosity areas become permanently visible. LCDs reflect very little light, allowing them to maintain contrast levels in well-lit rooms and not be affected by glare. Slightly lower power usage than equivalent sized Plasma displays. Can be wall-mounted.
? ? ?
Disadvantages
Poor black level: Some light passes through even when liquid crystals completely untwist, so the best black color that can be achieved is varying shades of dark gray, resulting in worse contrast ratios and detail in the image ? ? Narrower viewing angles than competing technologies. It is nearly impossible to use an LCD without some image warping occurring. LCDs rely heavily on thin-film transistors, which are easily damaged, resulting in a defective pixel. The number of defective pixels at which the LCD is determined to be unusable varies . LCDs currently have a rejection rate of about 50% but this is improving. A larger screen size requires more transistors, which increases the chances of yielding a defective LCD. Technology advancements are slowly easing this problem. Typically have slower response times than Plasmas, which can cause ghosting and blurring during the display of fast-moving images. This is also improving by increasing the refresh rate of LCD displays.
?
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LED DISPLAY
LED (Light-emitting diodes) Edge-lit LED’s are the slimmest televisions. The are excellent for wall enhancement. It’s low profile makes it look more like a beautiful painting, rather than a home theatre set up. It uses liquid crystals, and backlight from hundreds of light-emitting diodes, in place of fluorescent lamps. The quality level of backlit LED can adjust the brightness, producing a blacker black. This great bright light, emitting diode backlit, rewarded LED it’s win over plasma in terms of brightness. It can be equally distributed at the back o f the TV’s panel, or the edges of the screen to make a very thin frame. It allows higher contrast ratio and lower energy consumption. The new 120Hz and 240Hz refresh rate of LED TV’s was used to make the conversation rate faster. LED is as safe to use as a computer monitor. Although it is also safe to play video games on a plasma television the backlit is easier to control than the pixels of the plasma, which gives LED an advantage over plasma. However,
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PLASMA DISPLAY
A plasma display is made up of many thousands of gas-filled cells that are sandwiched in between two glass plates, two sets of electrodes, dielectric material, and protective layers. The address electrodes are arranged vertically between the rear glass plate and a protective layer. This structure sits behind the cells in the rear of the display, with the protective layer in direct contact with the cells. On the front side of the display there are horizontal display electrodes that sit in between a magnesium-oxide (MgO) protective layer and an insulating dielectric layer. The MgO layer is in direct contact with the cells and the dielectric layer is in direct contact with the front glass plate. The horizontal and vertical electrodes form a grid from which each individual cell can be accessed. Each individual cell is walled off from surrounding cells so that activity in one cell does not affect another. The cell structure is similar to a honeycomb structure except with rectangular cells. To illuminate a particular cell, the electrodes that intersect at the cell are charged by control circuitry and electric current flows through the cell, stimulating the gas (typically xenon and neon) atoms inside the cell. These ionized gas atoms, or plasmas, then release ultraviolet photons that interact with a phosphor material on the inside wall of the cell. The phosphor atoms are stimulated and electrons jump to higher energy levels. When these electrons return to is natural state energy is released in the form of visible light. Every pixel on the display is made up of three subpixel cells. One subpixel cell is coated with red phosphor, another is coated with green phosphor, and the third cell is coated with blue phosphor. Light emitted from the subpixel cells is blended together to create an overall color for the pixel. The control circuitry can manipulate the intensity of light emitted from each cell, and therefore can produce a large spectrum of colors. Light from each cell can be controlled and changed rapidly to produce a high-quality moving picture.
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Advantages
? ? ? ? ? Slim profile Can be wall mounted Lighter and less bulky than rear-projection televisions Achieves better and accurate color reproduction than LCDs (68 billion (236) versus 16.7 million (224)) Produces deep, true blacks allowing for superior contrast ratios (up to 1:1,000,000)
? ?
Far wider viewing angles than those of LCD (up to 178°), images do not suffer from degradation at high angles unlike LCD's Absence of motion blur, because of very high refresh rates and faster response times (up to 0.001 milliseconds) make plasmas ideal for fast motion video (films or sports viewing)
Disadvantages
? ? Susceptible to Screen burn-in and image retention (however, newer models have built-in technologies to prevent this such as pixel shifting) Phosphors lose luminosity over time, resulting in gradual decline of absolute image brightness (newer models are less susceptible to this, having lifespans exceeding 60,000 hours, far longer than older CRT technology) Generally do not come in sizes smaller than 32 inches Susceptible to reflection glare in bright rooms High power consumption Heavier than LCDs due to the requirement of a glass screen to hold the gases Damage to the glass screen can be permanent and far more difficult to repair than an LCD
? ? ? ? ?
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DIFFERENCE BETWEEN LCD AND LED
LCD TVs and LED TVs are technically both LCD TVs, and the screen on both LCD and LED TVs is a liquid crystal display, a LCD display has two layers of glass which are polarized and joined together, the liquid crystals then pass or block the light to display the television picture.
The crystals do not produce any light; the light comes from a series of lamps at the back of the screen. On an LCD TV the lamps at the back of the screen are fluorescent lamps, whilst on an LED TV the lights at the back of the screen are Light Emitting Diodes (LED). There are two types of LED methods used to provide the back lighting to the screen, Edge lighting and Full Array lighting. Edge lighting uses LEDs which are placed around the edge of the screen, this allows for a much slimmer design, which is starting to appear in many of the models now being released. Full Array Lighting is when the LEDs are placed behind the screen and there are separate LEDs for red, green and blue, which are designed to create brighter colors.
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OBJECTIVE OF PROJECT:
PRIMARY OBJECTIVE:
To Collect as much as possible information about Display market and collect the data for Analysis. And find out the potential sale of following product? ? ? ? TFT LCD LED PLASMA.
SECONDARY OBJECTIVE
?
Optimum use of that opportunity. Know how market working and what strategy adopted for the product in market.
?
To obtain company related inform from internet, magazines, TV. And newspapers.
?
To analyze all the data and provide learning’s, conclusions and recommendation.
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SWOT ANALYSIS OF HCL
STRENGTHS A-Wide Range of Products and Services like Software Services, Infrastructure Management which cater into both large And medium size companies.
B. Global Coverage in countries like U.S, Europe, Japan etc
C. Strong employees base of up to 50000Pax.
D. Support sales activities by understanding the customer business Better.
E. Keep up-to-date on what competition is doing.
F. Its revenue has increased from 60.7bn in 2007 from 114bn In2009 which shows its increasing trend.
G.They understand the business of customer and provide the apt technology to them
H.They have a long committed relationship with their customers
I.They are the leaders in technology
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WEAKNESS
A-.One of the key weakness of HCL is that it has lost projects in continuation like recently BFSI cuts projects. B. HCL has always a weakness in TIER1 sectors.
C. Total asset turnover is one of the weakness of HCL as they has always failed to materialize its assets in right direction.
D. Lack of innovation and distribution network especially in case Of laptops has reflected HCL’s weakness.
OPPORTUNITIES
A. Acquisitions:-HCL has already Liberta. This enables them to them to wide there spectrum. done expand 3 and major create acquisitions opportunity like for
B. Key opportunities lies in the countries like Eastern Europe and APAC(Asia-Pacific Region). C. Mid Market segment is the opportunity area as against fortune200 companies. D. Opportunity of doing better on return on equity from 21.42% by beating satyam(26.08%) E. Increasing its market share from 9.8% vs 19.7%(HP)
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THREATS
A. One of key threat for HCL and the industry as a whole is the ban of outsourcing from India due to new regulations from U.S B. Dip in quarterly Sales by 5% can lead to loss of market share and product depreciation. C.Small Players and manufactures are trying to enter into segment where they can provide much cheaper products HCL which will be a rising competition for HCl to stand. the then
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PRODUCTS
Computing Products
...............................................
Offering an entire range of Computing Products for Corporate, Businesses and Small to Large Setups.
Display Products
Introducing great display products that you would love setting your eyes on.
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Storage Solutions
Offering an entire ranges of storage solution.
Software Licenses
Enjoy benefits of genuine software licenses through HCL Infosystems.
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POS, KIOSK, Customer Service Counter Products
Offering an entire range of POS products and solutions.
Office Automation Imaging & Printing Solutions
l
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Introducing world class imaging products and solutions to meet business requirements. Networking Products
. Enjoy fast data transfer with our exclusive range of Networking Products.
Software Solutions
Introducing world class telecom products and AVSI solutions to meet business requirements.
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Digital Lifestyle Products & Solutions
Offering an entire range of Digital Lifestyle Products and Solutions for entertainment and business.
Raks& Enclosures
HCL offers a comprehensive range of 19” racks with standard accessories for Computer networking applications and IP Enclosures of all standards
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Software Solutions
Bringing to you world class software solutions that you can depend on
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SERVICES
System Integration
Bringing to you reliable System Integration Solutions and Services.
IT Infrastructure Consultancy
Benefit from our IT Infrastructure Consultancy and more
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IT Audit - Security,Compliance & Risk Management
Offering complete IT Audit Services for Small to Large Businesses.
ERP Consulting & Services Benefit from our reliable ERP Consulting and Services.
Strategic Outsourcing Services
HCL offers world class Strategic Outsourcing Services to enterprises of all sizes.
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Infostructure Services
Offering a wide range of dependable Infostructure Solutions.
Networking Infrastructure
Introducing dependable Networking Infrastructure Services.
HCL CDC
Equip yourself with the latest in IT by joining the HCL Career Development Centre.
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Facilities Management
Introducing innovative Facilities Management services for complete satisfaction.
VPN & Managed Networking (HCL Infinet)
Benefit from our Internet Infrastructure Services.
Managed Services
IOffering best in class Managed Services that you can depend upon.
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QUESTIONS ASKED BY DEALER :
1. What are the size availability?
2. 1.36
2.42
3.60
4.103
3. Whether Network or Non- network?
4. Please furnise Detailed Specification.
5. Pricing- MRP, Retail Price.
6. Is prodect raidly avilable of the self.
7. If it is not radily avilable how many days take tol supply it.
8. What are the purchases turm.
9. Comparative on Specification.
10. Market Share.
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SELL TFT IN DIFFERENT MARKET(weekly)
S. NO.
BENQ
L.G.
H.P.
HCL
OTHERS
1
18
10
12
14
21
2
20
13
13
15
20
3
16
08
06
10
18
5
15
10
10
15
20
6
14
12
09
12
15
7
15
12
10
14
18
TOTAL
98
65
60
80
110
37
110
98
65 80 60
BEBQ
L.G.
HP
HCL
OTHERS
Series 1
120 100 80 65 60 40 20 0 BENQ L.G. HP HCL OTHERS 60 Series 1 Linear (Series 1) 98 80 110
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MARKET SHARE OF LCD , LED, PLASMA
LCD - 45 LED - 30 PLASMA - 25
50 45 40 35 30 25 20 15 10 5 0 LED LCD PLASMA 4.3 2.5 3.5 30 25 45 PRICE Series 1
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Top Competitors
? ? ? ? ? ? ? ? ? ? ? ? ? ?
Computer Point Limited The Capita Group Plc Bartronics India Limited Tulip Telecom Limited Tata Consultancy Services Limited Lenovo Group Limited Infosys Technologies Limited International Business Machines Corporation CCS Infotech Limited. Datapoint Systems, Inc. Aver Software Technologies Ltd Hewlett-Packard Company Ricoh India Ltd. Tanla Solutions Limited
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Key Employees
R.P. Khosla Director
Rajeev Asija Executive Vice President Ajai Chowdhry Chief Executive Officer
V.N. Koura Director Hari Baskaran Executive Vice President
Vivek Punekar Vice President
T.S. Purushothaman Director
E.A. Kshirsagar Director
41
Rajender Kumar Executive Vice President
J.V. Ramamurthy Chief Operating Officer Sushil Kumar Jain Secretary
D.S. Puri Director
George Paul Executive Vice President
Ajai Chowdhry Chairman
Narasimhan Jegadeesh Director
Anita Ramachandran Director
42
REASEARCH METHODOLOGY
1. Primary Data:
? ? ? ? Seniors those who already trained Sales statement Observation method Through Questionnaires
2. Secondary Data:
? ? ? ? Discussions with managers and other staff Referring books, journals and magazines Information collected from Internet Website of HCL
43
SUGGESTIONS AND RECOMMENDATIONS
HCL is having large number of channel partners but it is not supporting & taking care all of them equally which results in increasing discontentment among new channel partners because its not possible for company to support all of them equally. Company should take some positive action against it. Company executive should visit dealers on regular basis. They should pay proper attention towards checking of various components of PC before end user delivery. Otherwise it tends towards defame of brand name in comparison to rivals. Need to expend customer care center as the consumer base of HCL Infosystem is increasing with tremendously fast pace. Proper attention should be paid for advertisement planning otherwise it may lead to problem for dealer as well as for company. Company should tie up with some event management company to organize various promotional activities like canopy, Carnival. Company should make policy for fixed end user price for all dealers so that fair game will be played & dealer would not to compromise on their margin.
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CONCLUSION
Marketing is a very crucial activity in every business organization. Every product produced within an industry has to be marketed other wise it will remain as unsold stock, which will be of no value. I have realized this fact after completion of my summer training project. Despite of various difficulties and limitations faced during my summer training project on the topic “ Market Reasearch on Display ”. I have tried my level best to find out the most relevant information for the organization to complete the assignment that was given to me. After completion of my summer training project I have gained several experiences in the field or marketing. I have got the opportunity to meet various people, which fluctuate in different situation and time. This summer training project has given me the opportunity to have first experience in the corporate world. Theoretical knowledge of a person remains dormant until it is used and tested in the practical life. The training has given to me the chance to apply my theoretical knowledge that I have acquired in my classroom to the real business world. I have completed my summer training project in which are involved in its successful completion. In spite of few limitations and hindrance in the summer training project I found that the work was a challenge and fruitful. It gives enough
45
knowledge about the computers market and the distribution process undertaken by an organization. This summer training project has enabled my capability in order to manage business effectively and in my career in future.
WHAT I LEARNED IN THIS PROJECT:
This was one experience where I met people from various walks of life, the diverse ways of thinking (about the same thing), the volatile nature, their perception of marketers, their ways of life all came forth and at the end of the day you feel you can understand humans better but the next day you are back to square one starting all over again. There’s one aspect that comes into play when you go out in the streets that is going on ‘cold calls’, going and meeting people without appointments, without any know how’s. There are only two people who do it, one is the man looking for jobs and the others marketers, and I feel we are more despised. It requires lots of guts but has a bearing on you mettle, it develops your soft skills and I do feel the change. I learned how to deal with Dealers like how to start communication, explain the business, satisfying his queries and fixing appointments. Another important thing that I developed here was building a bond and relationship with people. A great percentage of hesitation within me evaporated while interacting with the senior personnel of the corporate.
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BIBLIOGRAPHY:
?
Through mentors.
?
Through market survey.
?
Through internet.
?
Web sites used-
? ? ? ?
Google Search www.hcl.in www.indiainfoline.com www.hclinfosystem.in
47
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doc_880659294.docx
HCL Technologies Limited (HCL) is an Indian provider of Information technology (IT) services and consulting company headquartered in Noida, Uttar Pradesh, India. It is primarily engaged in providing a range of outsourcing services, business process outsourcing and infrastructure services.
SUMMER PROJECT ON DISPLAY(LCD ,LED,PLASMA,&TFT)
“MARKET RESEARCH”
SUBMITTED BY:AJAY KUMAR YADAV PGDM (MKT+IB) ROLL NO. - 007
1
2
CERTIFICATE
This is to certify that Mr. AJAY KUMAR YADAV FROM SURYADATTA INSTITUTE OF MANAGEMENT AND MASS COMMUNICATION has successfully completed the project in partial fulfillment of requirement for the completion of P.G.D.M. This project report is the record of authentic work carried out by him during the period from 15thMay to 15thjuly.in which he has worked under my guidance.
Project Guide: MEENA SOLANKI
Director Academics Mr. ASHOK BENEGAL
Date: Place: Pune
3
ACKNOWLEDGMENT
Industrial training is an integral part of any post graduate diploma in management (PGDM) Courses and for that purposes I had joined a company what else can be as good as HCL Infosystems Ltd, India's premier information enabling company. I take the opportunity to express my gratitude to all of them who in some or other way helped me to accomplish this challenging project in HCL Info systems Ltd. No amount of written expression is sufficient to show my deepest sense of gratitude to them.
I am very thankful to External Guide, Mr. GURPREET SINGH MARWAH (National sales manager) and RAJEEV NAIR (Asst Sales Manager)in HCLInfosystems Ltd., Noida and very grateful to Prof. MANISH KUMAR, Faculty Department of Suryadatta Group Of Institute for their everlasting
Support and guidance on the ground of which I have acquired a new field of knowledge. The course structure created for this curriculum has benefited with the inclusion of recent development in the organizational and managerial aspects.
Lastly, I am thankful to all the member of HCL Infosystem Ltd, Noida, which has given me Valuable information in the part of my project. AJAYKUMAR YADAV PGDM (MKT+IB) ROLL NO.0 07
4
INDEX
1- History Of The Company 2- Key Partnership 3 Mission and Vision 4- Objective Of The Company 5- SWOT Analysis 6- Research Methodology 7- Data Analysis & Graphical Interpretation 8- Market Share 9- Competitors Of HCL 10- Suggestions & Recommendation 11- Conclusion 12- Bibliography 4 9 10 11 23 36 37 38 40 43 44 47
5
HISTORY
In the early 70’s a group of young and enthusiastic and ambitious technocrats embarked upon a venture that would make their vision of IT revolution in India a reality. Shiv nadir and five of his colleagues got together and 1975 set up a new company MICROCOMP to start with; they started to capitalize on their marketing skills. Micro comp marketed calculators and within a few month of starting operation, the company was out selling its major competitors. HCL has a 3 decade rich history of inventions and innovations. In 1978, HCL developed the first indigenous micro-computer at the same time as Apple and 3 years before IBM's PC. During this period, India was a black box to the world and the world was a black box to India. This microcomputer virtually gave birth to the Indian computer industry. The 80's saw HCL developing know-how in many other technologies. HCL's in-depth knowledge of Unix led to the development of a fine grained multi-processor Unix in 1988, three years ahead of Sun and HP. HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software services arena. During the last eight years, HCL has strengthened its processes and applied its know-how, developed over 28 years into multiple practices - semi-conductor, operating systems, automobile, avionics, bio-medical engineering, wireless, telecom technologies, and many more.
6
HCL ENTERPRISE
The HCL Enterprise is one of India's largest electronics, computing and information technology company. Based in Noida, near Delhi, the company comprises two publicly listed Indian companies, HCL Technologies and HCL Infosystems. HCL was founded in 1976 by Shiv Nadar, Arjun Malhotra, Subhash Arora, Ajai Chowdhry, DS Puri, & Yogesh Vaidya. HCL was focused on addressing the IT hardware market in India for the first two decades of its existence with some sporadic activity in the global market. On termination of the joint venture with HP in 1996, HCL became an enterprise which comprises HCL Technologies
HCL Infosystems Ltd. HCL Infosystems Ltd., is a listed subsidiary of HCL, is an India-based hardware and systems integrator. It has a presence in 170 locations and 300 service centers throughout India. Its manufacturing facilities are based in Chennai, Pondicherry and Uttarakhand. It is headquartered at Noida. HCL Peripherals (a unit of HCL Infosystems Ltd.), founded in the year 1983, has established itself as a leading manufacturer of computer peripherals in India, encompassing Display Products, Thin Client solutions, Information and Interactive Kiosks and a wide range of Networking products & Solutions. HCL Peripherals has two Manufacturing facilities, one in Pondicherry (Electronics) and the other in Chennai (Mechanical).The company has been accredited with ISO 9001:2000, ISO 14001,
7
CHAIRMAN’S ADDRESS
Commenting at the results announcement Mr. Ajai Chowdhry,Chairman & CEO, HCL Infosystems Ltd said, “As the largest IndiaFacing ICT organization, HCL over the last year has continued toinvest for tomorrow with a strong focus on our long term vision ofBuilding services and system integration practice besides the coreBusiness. The year saw continued impetus in the System IntegrationBusiness with exciting projects across segments. To re-enforceHCL’s position in the Security market, we have launched our 100%Subsidiary HCL Security this year. HCL’s future growth strategyDeeply focuses on India, the fast growing ICT market and this is sureTo consolidate our position in the Indian ICT market.”
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Collaboration
To provide world-class solutions and services to all ourCustomers, we have formed Alliances and Partnerships withleading IT companies worldwide.HCL Infosystems has alliances with global technologyleaders like Intel, AMD, Microsoft, IBM, Bull, Toshiba, Nokia,Sun Microsystems, Ericsson, NVIDIA, SAP, Scansoft, SCO, EMC,Veritas, Citrix, CISCO, Oracle, Computer Associates,Symantec,casioInfocus, Duplo, Samsung and Novell.These alliances on one hand give us access to besttechnology & Products as well enhancing our understandingof the latest in technology. On the other hand they enhanceour product portfolio, and enable us to be one stop shop forour customers.41
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VISION AND MISSION OF HCL Vision Statement
“It is the most preferred employer and principal taking leading edge IT products and services to the masses through sustained excellence.”
Mission Statement
“We shall increase the shareholders value by improving the PAT through free cash flow, reducing the BR cycle, inventory levels, wastage.”
Quality Policy Statement
“We will deliver defect-free products, services and solutions to meet the requirements of our External and internal customers the first time, every time.”
OBJECTIVES OF THE COMPANY
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Management Objective
To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives.
People Objective
To help HCL Insys people share in the company’s success, which they make possible; to provide job security based on their performance; to recognize their individual achievements and to help them gain of satisfaction and accomplishment from their work.
Core Values
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It is uphold the dignity of individual
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It is honour all commitments
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It is committed to quality, Innovation and growth in every endeavor
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It is responsible Corporate Citizens
HCL INFOSYSTEMS HEAD OFFICE
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HEAD OFFICE
HCLInfosystemsLtd. E-4,5&6,Sector11, NOIDA201301,UP India
Display
Display means which takes the inputs and diplay it as an output on screen.
TYPES OF DISPLAY
LCD
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TV TFT & PROFESSIONAL LCD
PLASMA
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TV PROFESSIONAL PLASMA
LED
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TV PROFESSIONAL LED
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BRANDS AVILABLE (TV)
SONY TOSHIBA SAMSUNG ONIDA LG PANASONIC VIDEOCON SANSUI PHILIPS HITACHI SHARP LOYYD- FEDOERS BENQ
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BRANDS ( TFT)
SAMSUNG LG HP DELL HCL VIEW SONIC BENQ ZENITH VU AOC LENOVO ACER IT IT IT IT IT IT
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3 BRANDS (PROFESSIONAL DISPLAY)
? ? ? ? ?
SAMSUNG (LCD+PLASMA) SHARD (LCD) NEC (LCD) LG (LCD) PANASONIC (PLASMA)
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LCD DISPLAY
Liquid-crystal display televisions (LCD TV) are television sets that use LCD technology to produce images. LCD televisions are thinner and lighter than CRTs of similar display size, and are available in much larger sizes. This combination of features made LCDs more practical than CRTs for many roles, and as manufacturing costs fell,their eventual dominance of the television market was all but guaranteed. In 2007, LCD televisions surpassed sales of CRT-based televisions worldwide for the first time, and their sales figures relative to other technologies are accelerating. LCD TVs are quickly displacing the only major competitors in the large-screen market, the plasma display panel and rear-projection television. LCDs are, by far, the most widely produced and sold television technology today, pushing all other technologies into niche roles.
In spite of the LCD's many advantages over the CRT technology they displaced, LCDs also have a variety of disadvantages.
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Advantages
? ? ? Slim profile Lighter and less bulky than rear-projection televisions Is less susceptible to burn-in: Burn-in refers to the television displaying a permanent ghost-like image due to constant, prolonged display of the image. Light-emitting phosphors lose their luminosity over time and, when frequently used, the lowluminosity areas become permanently visible. LCDs reflect very little light, allowing them to maintain contrast levels in well-lit rooms and not be affected by glare. Slightly lower power usage than equivalent sized Plasma displays. Can be wall-mounted.
? ? ?
Disadvantages
Poor black level: Some light passes through even when liquid crystals completely untwist, so the best black color that can be achieved is varying shades of dark gray, resulting in worse contrast ratios and detail in the image ? ? Narrower viewing angles than competing technologies. It is nearly impossible to use an LCD without some image warping occurring. LCDs rely heavily on thin-film transistors, which are easily damaged, resulting in a defective pixel. The number of defective pixels at which the LCD is determined to be unusable varies . LCDs currently have a rejection rate of about 50% but this is improving. A larger screen size requires more transistors, which increases the chances of yielding a defective LCD. Technology advancements are slowly easing this problem. Typically have slower response times than Plasmas, which can cause ghosting and blurring during the display of fast-moving images. This is also improving by increasing the refresh rate of LCD displays.
?
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LED DISPLAY
LED (Light-emitting diodes) Edge-lit LED’s are the slimmest televisions. The are excellent for wall enhancement. It’s low profile makes it look more like a beautiful painting, rather than a home theatre set up. It uses liquid crystals, and backlight from hundreds of light-emitting diodes, in place of fluorescent lamps. The quality level of backlit LED can adjust the brightness, producing a blacker black. This great bright light, emitting diode backlit, rewarded LED it’s win over plasma in terms of brightness. It can be equally distributed at the back o f the TV’s panel, or the edges of the screen to make a very thin frame. It allows higher contrast ratio and lower energy consumption. The new 120Hz and 240Hz refresh rate of LED TV’s was used to make the conversation rate faster. LED is as safe to use as a computer monitor. Although it is also safe to play video games on a plasma television the backlit is easier to control than the pixels of the plasma, which gives LED an advantage over plasma. However,
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PLASMA DISPLAY
A plasma display is made up of many thousands of gas-filled cells that are sandwiched in between two glass plates, two sets of electrodes, dielectric material, and protective layers. The address electrodes are arranged vertically between the rear glass plate and a protective layer. This structure sits behind the cells in the rear of the display, with the protective layer in direct contact with the cells. On the front side of the display there are horizontal display electrodes that sit in between a magnesium-oxide (MgO) protective layer and an insulating dielectric layer. The MgO layer is in direct contact with the cells and the dielectric layer is in direct contact with the front glass plate. The horizontal and vertical electrodes form a grid from which each individual cell can be accessed. Each individual cell is walled off from surrounding cells so that activity in one cell does not affect another. The cell structure is similar to a honeycomb structure except with rectangular cells. To illuminate a particular cell, the electrodes that intersect at the cell are charged by control circuitry and electric current flows through the cell, stimulating the gas (typically xenon and neon) atoms inside the cell. These ionized gas atoms, or plasmas, then release ultraviolet photons that interact with a phosphor material on the inside wall of the cell. The phosphor atoms are stimulated and electrons jump to higher energy levels. When these electrons return to is natural state energy is released in the form of visible light. Every pixel on the display is made up of three subpixel cells. One subpixel cell is coated with red phosphor, another is coated with green phosphor, and the third cell is coated with blue phosphor. Light emitted from the subpixel cells is blended together to create an overall color for the pixel. The control circuitry can manipulate the intensity of light emitted from each cell, and therefore can produce a large spectrum of colors. Light from each cell can be controlled and changed rapidly to produce a high-quality moving picture.
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Advantages
? ? ? ? ? Slim profile Can be wall mounted Lighter and less bulky than rear-projection televisions Achieves better and accurate color reproduction than LCDs (68 billion (236) versus 16.7 million (224)) Produces deep, true blacks allowing for superior contrast ratios (up to 1:1,000,000)
? ?
Far wider viewing angles than those of LCD (up to 178°), images do not suffer from degradation at high angles unlike LCD's Absence of motion blur, because of very high refresh rates and faster response times (up to 0.001 milliseconds) make plasmas ideal for fast motion video (films or sports viewing)
Disadvantages
? ? Susceptible to Screen burn-in and image retention (however, newer models have built-in technologies to prevent this such as pixel shifting) Phosphors lose luminosity over time, resulting in gradual decline of absolute image brightness (newer models are less susceptible to this, having lifespans exceeding 60,000 hours, far longer than older CRT technology) Generally do not come in sizes smaller than 32 inches Susceptible to reflection glare in bright rooms High power consumption Heavier than LCDs due to the requirement of a glass screen to hold the gases Damage to the glass screen can be permanent and far more difficult to repair than an LCD
? ? ? ? ?
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DIFFERENCE BETWEEN LCD AND LED
LCD TVs and LED TVs are technically both LCD TVs, and the screen on both LCD and LED TVs is a liquid crystal display, a LCD display has two layers of glass which are polarized and joined together, the liquid crystals then pass or block the light to display the television picture.
The crystals do not produce any light; the light comes from a series of lamps at the back of the screen. On an LCD TV the lamps at the back of the screen are fluorescent lamps, whilst on an LED TV the lights at the back of the screen are Light Emitting Diodes (LED). There are two types of LED methods used to provide the back lighting to the screen, Edge lighting and Full Array lighting. Edge lighting uses LEDs which are placed around the edge of the screen, this allows for a much slimmer design, which is starting to appear in many of the models now being released. Full Array Lighting is when the LEDs are placed behind the screen and there are separate LEDs for red, green and blue, which are designed to create brighter colors.
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OBJECTIVE OF PROJECT:
PRIMARY OBJECTIVE:
To Collect as much as possible information about Display market and collect the data for Analysis. And find out the potential sale of following product? ? ? ? TFT LCD LED PLASMA.
SECONDARY OBJECTIVE
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Optimum use of that opportunity. Know how market working and what strategy adopted for the product in market.
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To obtain company related inform from internet, magazines, TV. And newspapers.
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To analyze all the data and provide learning’s, conclusions and recommendation.
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SWOT ANALYSIS OF HCL
STRENGTHS A-Wide Range of Products and Services like Software Services, Infrastructure Management which cater into both large And medium size companies.
B. Global Coverage in countries like U.S, Europe, Japan etc
C. Strong employees base of up to 50000Pax.
D. Support sales activities by understanding the customer business Better.
E. Keep up-to-date on what competition is doing.
F. Its revenue has increased from 60.7bn in 2007 from 114bn In2009 which shows its increasing trend.
G.They understand the business of customer and provide the apt technology to them
H.They have a long committed relationship with their customers
I.They are the leaders in technology
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WEAKNESS
A-.One of the key weakness of HCL is that it has lost projects in continuation like recently BFSI cuts projects. B. HCL has always a weakness in TIER1 sectors.
C. Total asset turnover is one of the weakness of HCL as they has always failed to materialize its assets in right direction.
D. Lack of innovation and distribution network especially in case Of laptops has reflected HCL’s weakness.
OPPORTUNITIES
A. Acquisitions:-HCL has already Liberta. This enables them to them to wide there spectrum. done expand 3 and major create acquisitions opportunity like for
B. Key opportunities lies in the countries like Eastern Europe and APAC(Asia-Pacific Region). C. Mid Market segment is the opportunity area as against fortune200 companies. D. Opportunity of doing better on return on equity from 21.42% by beating satyam(26.08%) E. Increasing its market share from 9.8% vs 19.7%(HP)
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THREATS
A. One of key threat for HCL and the industry as a whole is the ban of outsourcing from India due to new regulations from U.S B. Dip in quarterly Sales by 5% can lead to loss of market share and product depreciation. C.Small Players and manufactures are trying to enter into segment where they can provide much cheaper products HCL which will be a rising competition for HCl to stand. the then
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PRODUCTS
Computing Products
...............................................
Offering an entire range of Computing Products for Corporate, Businesses and Small to Large Setups.
Display Products
Introducing great display products that you would love setting your eyes on.
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Storage Solutions
Offering an entire ranges of storage solution.
Software Licenses
Enjoy benefits of genuine software licenses through HCL Infosystems.
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POS, KIOSK, Customer Service Counter Products
Offering an entire range of POS products and solutions.
Office Automation Imaging & Printing Solutions
l
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Introducing world class imaging products and solutions to meet business requirements. Networking Products
. Enjoy fast data transfer with our exclusive range of Networking Products.
Software Solutions
Introducing world class telecom products and AVSI solutions to meet business requirements.
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Digital Lifestyle Products & Solutions
Offering an entire range of Digital Lifestyle Products and Solutions for entertainment and business.
Raks& Enclosures
HCL offers a comprehensive range of 19” racks with standard accessories for Computer networking applications and IP Enclosures of all standards
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Software Solutions
Bringing to you world class software solutions that you can depend on
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SERVICES
System Integration
Bringing to you reliable System Integration Solutions and Services.
IT Infrastructure Consultancy
Benefit from our IT Infrastructure Consultancy and more
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IT Audit - Security,Compliance & Risk Management
Offering complete IT Audit Services for Small to Large Businesses.
ERP Consulting & Services Benefit from our reliable ERP Consulting and Services.
Strategic Outsourcing Services
HCL offers world class Strategic Outsourcing Services to enterprises of all sizes.
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Infostructure Services
Offering a wide range of dependable Infostructure Solutions.
Networking Infrastructure
Introducing dependable Networking Infrastructure Services.
HCL CDC
Equip yourself with the latest in IT by joining the HCL Career Development Centre.
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Facilities Management
Introducing innovative Facilities Management services for complete satisfaction.
VPN & Managed Networking (HCL Infinet)
Benefit from our Internet Infrastructure Services.
Managed Services
IOffering best in class Managed Services that you can depend upon.
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QUESTIONS ASKED BY DEALER :
1. What are the size availability?
2. 1.36
2.42
3.60
4.103
3. Whether Network or Non- network?
4. Please furnise Detailed Specification.
5. Pricing- MRP, Retail Price.
6. Is prodect raidly avilable of the self.
7. If it is not radily avilable how many days take tol supply it.
8. What are the purchases turm.
9. Comparative on Specification.
10. Market Share.
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SELL TFT IN DIFFERENT MARKET(weekly)
S. NO.
BENQ
L.G.
H.P.
HCL
OTHERS
1
18
10
12
14
21
2
20
13
13
15
20
3
16
08
06
10
18
5
15
10
10
15
20
6
14
12
09
12
15
7
15
12
10
14
18
TOTAL
98
65
60
80
110
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110
98
65 80 60
BEBQ
L.G.
HP
HCL
OTHERS
Series 1
120 100 80 65 60 40 20 0 BENQ L.G. HP HCL OTHERS 60 Series 1 Linear (Series 1) 98 80 110
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MARKET SHARE OF LCD , LED, PLASMA
LCD - 45 LED - 30 PLASMA - 25
50 45 40 35 30 25 20 15 10 5 0 LED LCD PLASMA 4.3 2.5 3.5 30 25 45 PRICE Series 1
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Top Competitors
? ? ? ? ? ? ? ? ? ? ? ? ? ?
Computer Point Limited The Capita Group Plc Bartronics India Limited Tulip Telecom Limited Tata Consultancy Services Limited Lenovo Group Limited Infosys Technologies Limited International Business Machines Corporation CCS Infotech Limited. Datapoint Systems, Inc. Aver Software Technologies Ltd Hewlett-Packard Company Ricoh India Ltd. Tanla Solutions Limited
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Key Employees
R.P. Khosla Director
Rajeev Asija Executive Vice President Ajai Chowdhry Chief Executive Officer
V.N. Koura Director Hari Baskaran Executive Vice President
Vivek Punekar Vice President
T.S. Purushothaman Director
E.A. Kshirsagar Director
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Rajender Kumar Executive Vice President
J.V. Ramamurthy Chief Operating Officer Sushil Kumar Jain Secretary
D.S. Puri Director
George Paul Executive Vice President
Ajai Chowdhry Chairman
Narasimhan Jegadeesh Director
Anita Ramachandran Director
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REASEARCH METHODOLOGY
1. Primary Data:
? ? ? ? Seniors those who already trained Sales statement Observation method Through Questionnaires
2. Secondary Data:
? ? ? ? Discussions with managers and other staff Referring books, journals and magazines Information collected from Internet Website of HCL
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SUGGESTIONS AND RECOMMENDATIONS
HCL is having large number of channel partners but it is not supporting & taking care all of them equally which results in increasing discontentment among new channel partners because its not possible for company to support all of them equally. Company should take some positive action against it. Company executive should visit dealers on regular basis. They should pay proper attention towards checking of various components of PC before end user delivery. Otherwise it tends towards defame of brand name in comparison to rivals. Need to expend customer care center as the consumer base of HCL Infosystem is increasing with tremendously fast pace. Proper attention should be paid for advertisement planning otherwise it may lead to problem for dealer as well as for company. Company should tie up with some event management company to organize various promotional activities like canopy, Carnival. Company should make policy for fixed end user price for all dealers so that fair game will be played & dealer would not to compromise on their margin.
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CONCLUSION
Marketing is a very crucial activity in every business organization. Every product produced within an industry has to be marketed other wise it will remain as unsold stock, which will be of no value. I have realized this fact after completion of my summer training project. Despite of various difficulties and limitations faced during my summer training project on the topic “ Market Reasearch on Display ”. I have tried my level best to find out the most relevant information for the organization to complete the assignment that was given to me. After completion of my summer training project I have gained several experiences in the field or marketing. I have got the opportunity to meet various people, which fluctuate in different situation and time. This summer training project has given me the opportunity to have first experience in the corporate world. Theoretical knowledge of a person remains dormant until it is used and tested in the practical life. The training has given to me the chance to apply my theoretical knowledge that I have acquired in my classroom to the real business world. I have completed my summer training project in which are involved in its successful completion. In spite of few limitations and hindrance in the summer training project I found that the work was a challenge and fruitful. It gives enough
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knowledge about the computers market and the distribution process undertaken by an organization. This summer training project has enabled my capability in order to manage business effectively and in my career in future.
WHAT I LEARNED IN THIS PROJECT:
This was one experience where I met people from various walks of life, the diverse ways of thinking (about the same thing), the volatile nature, their perception of marketers, their ways of life all came forth and at the end of the day you feel you can understand humans better but the next day you are back to square one starting all over again. There’s one aspect that comes into play when you go out in the streets that is going on ‘cold calls’, going and meeting people without appointments, without any know how’s. There are only two people who do it, one is the man looking for jobs and the others marketers, and I feel we are more despised. It requires lots of guts but has a bearing on you mettle, it develops your soft skills and I do feel the change. I learned how to deal with Dealers like how to start communication, explain the business, satisfying his queries and fixing appointments. Another important thing that I developed here was building a bond and relationship with people. A great percentage of hesitation within me evaporated while interacting with the senior personnel of the corporate.
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BIBLIOGRAPHY:
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Through mentors.
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Through market survey.
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Through internet.
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Web sites used-
? ? ? ?
Google Search www.hcl.in www.indiainfoline.com www.hclinfosystem.in
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doc_880659294.docx