Description
A broker-dealer is a term used in financial services regulations. It is a natural person, a company or other organization that trades securities for its own account or on behalf of its customers.
A STUDY ON DEALER AWARENESS OF LANCO CEMENT IN CHITTOOR DISTRICT
CONTENTS
Page No.
PART-I Introduction Industry Profile Company Profile Product Profile PART-II Objectives Scope of the study and Methodology Limitations PART-III Observations From Dealers Findings Suggestions PART-IV Questionnaires Bibliography
1-3 4-5 6-15
16 17-19 20
21-38 39-40 41
42-43 44
INTRODUCTION TO THE STUDY
Title - “A Study on perception of dealers towards Lanco cement” with reference to Lanco cement industries Ltd., Lanco is being a quality brand with a good brand image in the cement industry, it is facing more competition from different brands of cement in the market of chittoor dist. So, a research was been done to know the perception of dealers.
OBJECTIVE OF THE STUDY
? To compare brand image of Lanco cement with the other brands of cement. ? To find out the preferences of dealers in choosing a particular brand. ? To know the factors which are influencing the sales of cement and the dealer’s satisfaction towards company policy’s. ? To know the effectiveness of promotion activities following by Lanco cement industries.
LIMITATIONS OF THE STUDY
The Study has got certain limitations of which a few are listed below: 1. As the time is just 8 weeks for the study, the survey is confined to chittoor dist only.
2. The analysis may very as survey is based on short – period of the study. 3. As dealers mere busy they spend little time in survey process. 4. The result of the research depends upon data collected and analysis. So, if any manipulated data from respondent affect the research findings.
SCOPE OF STUDY
The scope of the study pervades the data collected from the dealers of different cement brands. The study is mainly concerned with the perception of dealers towards the Lanco cement brand over the other brands of cement in price quality, awareness, Brand image etc.
RESEARCH DESIGN
There are two basic types of research design Viz., Exploratory and conclusive. The exploratory helped to define the objectives for dealers audit and the later is adopted in this study. As conclusive research has got two divisions as experimental on descriptive, the descriptive method is used here. This method as the name implies is the one designed to describe something especially in user characteristics of a product where in the study one must collect data for definite purpose. Here, descriptive method is used because it describes the expectations, attitudes, opinions, views and level of satisfactions among the dealers.
SAMPLING TECHNIQUE
The technique is used in the study is simple random sampling procedure.
STATIC / SAMPLE SIZE
Sample size 35 dealers belonging to different areas of chittoor dist was drawn.
SAMPLE UNIT
In the study a research has been done towards the dealers of Lanco cement brands in chittoor dist.
SOURCES OF DATA
PRIMARY DATA
Primary data was directly collected from dealers of Lanco cement brand in chittoor dist with the help of Questionnaire.
SECONDARY DATA
Secondary data was collected for company profile and industry profile.
TOOLS FOR ANALYSIS
? The collected data is furnished in the form of purposeful tables. tabulated data is further analyzed with the help of percentages. ? Bar diagrams and pie charts are constructed for quick and easy understanding of data. ? Chi- square distribution, weighted average. ? Correlation of the statistical tool for analysis. The
BIBLIOGRAPHY
STATISTICS FOR MANAGEMENT Richard. I. Levin & David. S. Rubin Marketing research 4th Edition Naresh. K. Malhothra. Marketing research Methodology Methods & Techniques Kothari
LANCO INDUSTRIES LIMITED
QUESTIONNAIRE FOR DEALERS NOTE: This is for research purpose only. Details will be kept confidential. NAME: 1. What are the current brands being dealt by you? ADDRESS:
2. Which brand is fast moving? Reason is? BRAND REASON BRAND REASON
3.
If customer does not ask for a particular brand which brand will you d) other
recommend on below factors (rank below priority)? a) profit margin b) credit facility c) quality (availability, order size, discount, benefit) extent) he is consider the following the factors (rank them)? a. Brand image b. Price c. Quality d. Color 5. In your view what are the minus points of LANCO cement? a)---------------b) ----------------
4. According to you how customer takes decision at the shop it self (to what
c) ---------------d) ---------------6. Response of the sales force of LANCO Company? a) Good b) average c) poor
7. Type of package you prefer to handle? a) Gunny bag a)credit facility a) credit a. Brand image d. color g. Non corrective b) plastic bag b)advertisements b) discount b. Price e. Discount h. Durability c) paper bag d) any other. 8. What type of support you get from company? c)representative support d)transportation c) transportation d) advertisement. 9. What type of support you need from company? 10. In your view important factors for the good cement are (rank the following)? c. Rate of strength f. Non reactivity of skin i. Setting time
with s steel 11. Mode of communication influence on customer? a) paper advertisement a) Good a) free transport b) hoardings c) Tv/radio c) Poor c) quick response to complaint d) wall paints. 12. Relations between company and dealer? b) Average b) discount 13. What are the post purchase services are you expecting from company? d) technical suggestion to use 14. Any suggestions to the company?
doc_690396057.doc
A broker-dealer is a term used in financial services regulations. It is a natural person, a company or other organization that trades securities for its own account or on behalf of its customers.
A STUDY ON DEALER AWARENESS OF LANCO CEMENT IN CHITTOOR DISTRICT
CONTENTS
Page No.
PART-I Introduction Industry Profile Company Profile Product Profile PART-II Objectives Scope of the study and Methodology Limitations PART-III Observations From Dealers Findings Suggestions PART-IV Questionnaires Bibliography
1-3 4-5 6-15
16 17-19 20
21-38 39-40 41
42-43 44
INTRODUCTION TO THE STUDY
Title - “A Study on perception of dealers towards Lanco cement” with reference to Lanco cement industries Ltd., Lanco is being a quality brand with a good brand image in the cement industry, it is facing more competition from different brands of cement in the market of chittoor dist. So, a research was been done to know the perception of dealers.
OBJECTIVE OF THE STUDY
? To compare brand image of Lanco cement with the other brands of cement. ? To find out the preferences of dealers in choosing a particular brand. ? To know the factors which are influencing the sales of cement and the dealer’s satisfaction towards company policy’s. ? To know the effectiveness of promotion activities following by Lanco cement industries.
LIMITATIONS OF THE STUDY
The Study has got certain limitations of which a few are listed below: 1. As the time is just 8 weeks for the study, the survey is confined to chittoor dist only.
2. The analysis may very as survey is based on short – period of the study. 3. As dealers mere busy they spend little time in survey process. 4. The result of the research depends upon data collected and analysis. So, if any manipulated data from respondent affect the research findings.
SCOPE OF STUDY
The scope of the study pervades the data collected from the dealers of different cement brands. The study is mainly concerned with the perception of dealers towards the Lanco cement brand over the other brands of cement in price quality, awareness, Brand image etc.
RESEARCH DESIGN
There are two basic types of research design Viz., Exploratory and conclusive. The exploratory helped to define the objectives for dealers audit and the later is adopted in this study. As conclusive research has got two divisions as experimental on descriptive, the descriptive method is used here. This method as the name implies is the one designed to describe something especially in user characteristics of a product where in the study one must collect data for definite purpose. Here, descriptive method is used because it describes the expectations, attitudes, opinions, views and level of satisfactions among the dealers.
SAMPLING TECHNIQUE
The technique is used in the study is simple random sampling procedure.
STATIC / SAMPLE SIZE
Sample size 35 dealers belonging to different areas of chittoor dist was drawn.
SAMPLE UNIT
In the study a research has been done towards the dealers of Lanco cement brands in chittoor dist.
SOURCES OF DATA
PRIMARY DATA
Primary data was directly collected from dealers of Lanco cement brand in chittoor dist with the help of Questionnaire.
SECONDARY DATA
Secondary data was collected for company profile and industry profile.
TOOLS FOR ANALYSIS
? The collected data is furnished in the form of purposeful tables. tabulated data is further analyzed with the help of percentages. ? Bar diagrams and pie charts are constructed for quick and easy understanding of data. ? Chi- square distribution, weighted average. ? Correlation of the statistical tool for analysis. The
BIBLIOGRAPHY
STATISTICS FOR MANAGEMENT Richard. I. Levin & David. S. Rubin Marketing research 4th Edition Naresh. K. Malhothra. Marketing research Methodology Methods & Techniques Kothari
LANCO INDUSTRIES LIMITED
QUESTIONNAIRE FOR DEALERS NOTE: This is for research purpose only. Details will be kept confidential. NAME: 1. What are the current brands being dealt by you? ADDRESS:
2. Which brand is fast moving? Reason is? BRAND REASON BRAND REASON
3.
If customer does not ask for a particular brand which brand will you d) other
recommend on below factors (rank below priority)? a) profit margin b) credit facility c) quality (availability, order size, discount, benefit) extent) he is consider the following the factors (rank them)? a. Brand image b. Price c. Quality d. Color 5. In your view what are the minus points of LANCO cement? a)---------------b) ----------------
4. According to you how customer takes decision at the shop it self (to what
c) ---------------d) ---------------6. Response of the sales force of LANCO Company? a) Good b) average c) poor
7. Type of package you prefer to handle? a) Gunny bag a)credit facility a) credit a. Brand image d. color g. Non corrective b) plastic bag b)advertisements b) discount b. Price e. Discount h. Durability c) paper bag d) any other. 8. What type of support you get from company? c)representative support d)transportation c) transportation d) advertisement. 9. What type of support you need from company? 10. In your view important factors for the good cement are (rank the following)? c. Rate of strength f. Non reactivity of skin i. Setting time
with s steel 11. Mode of communication influence on customer? a) paper advertisement a) Good a) free transport b) hoardings c) Tv/radio c) Poor c) quick response to complaint d) wall paints. 12. Relations between company and dealer? b) Average b) discount 13. What are the post purchase services are you expecting from company? d) technical suggestion to use 14. Any suggestions to the company?
doc_690396057.doc