Future
The
Of Qualitative
Research Reporting
Too
... Long
... Slow
... Boring
... Routine
... Low Tech
... Point in Time
Problem: Current Qualitative reports have
some limitations.
Lifestyle
1. Clients want to know
about their audience’s
lifestyle and tap into
how people think about
the world around them.
Speed
2. Decisions are
being made faster, so
the speed at which
we need to deliver
insights needs to be
faster.
3. Our reports also need to be...
p
Simple
Storytelling
4. We talk to real
people. We need to go
beyond reporting
research ?ndings and
?nd ways to share their
stories.
MultiMedia
5. We live in a
MultiMedia
world, we need to be
more creative in how
we communicate.
... Podcasts
... Slideshares
... Video
... Flash Cards
... Photos
Collaboration
6. We also need to encourage
conversations with our clients to help us
better understand their needs and the
effectiveness of our research.
What do you think?
www.pluggedinco.com/blog
So
doc_245077813.pdf
The
Of Qualitative
Research Reporting
Too
... Long
... Slow
... Boring
... Routine
... Low Tech
... Point in Time
Problem: Current Qualitative reports have
some limitations.
Lifestyle
1. Clients want to know
about their audience’s
lifestyle and tap into
how people think about
the world around them.
Speed
2. Decisions are
being made faster, so
the speed at which
we need to deliver
insights needs to be
faster.
3. Our reports also need to be...
p
Simple
Storytelling
4. We talk to real
people. We need to go
beyond reporting
research ?ndings and
?nd ways to share their
stories.
MultiMedia
5. We live in a
MultiMedia
world, we need to be
more creative in how
we communicate.
... Podcasts
... Slideshares
... Video
... Flash Cards
... Photos
Collaboration
6. We also need to encourage
conversations with our clients to help us
better understand their needs and the
effectiveness of our research.
What do you think?
www.pluggedinco.com/blog
So
doc_245077813.pdf