Description
The paper entitled Study on some factors for healthy nutrition environment in restaurants in Southwestern Bulgaria examines some key factors leading to the formation of a healthy nutrition environment in tourist companies in Southwestern Bulgaria.
I
ISSN 1330-7533
TOURISM AND HOSPITALITY MANAGEMENT
Volume 18 Number 2 pp. 171 – 317 December 2012
CONTENTS
Editorial III
Research papers
FORECASTING THE DEMAND FOR HEALTH TOURISM IN ASIAN COUNTRIES USING A
GM(1,1)-ALPHA MODEL
Ya-Ling Huang
171
MEASURING LIQUIDITY ON STOCK MARKET: IMPACT ON LIQUIDITY RATIO
Siniša Bogdan, Suzana Bareša, Saša Ivanovi?
183
CREATING VALUE CHAIN MODEL AND SHAPING AUTHENTIC TOURISM PRODUCT:
THE CASE OF SOUTH SERBIA
Jovica Moji?
195
ATTITUDES OF CITIZEN OF DUBROVNIK TOWARDS THE IMPACT OF CRUISE TOURISM
ON DUBROVNIK
Doris Peru?i?, Barbara Puh
213
TOURISTIC DESTINATION AMBASSADORS, CASE ANALYSIS AND CONCEPTUALIZATION.
HOW TO BETTER UNDERSTAND AND USE BRAND AMBASSADORS IN COGNITIVE,
AFFECTIVE AND EXPERIENTIAL APPROACHES
Pablo Brice de Diesbach
229
STUDY ON SOME FACTORS FOR HEALTHY NUTRITION ENVIRONMENT IN
RESTAURANTS IN SOUTHWESTERN BULGARIA
Ludmila Ivanova, Julieta Trifonova, Ilinka Terziyska
259
THE ROLE OF MARKETING PHILOSOPHY IN RURAL TOURISM DEVELOPMENT
Božo Mihailovi?, Ilija Moric
267
ACCESSING DEMAND CHARACTERISTICS OF AGRITOURISM IN ITALY
Yasuo Ohe, Adriano Ciani
281
THE IDEA OF DESTINATION BRAND LICENSING AND THE QUESTION OF ITS
EFFECTIVENESS
Micha? ?em?a
297
Book review 313
Call for case studies 315
Reviewers 317
II
ADVISORY EDITORIAL BOARD
Prof. Muris ?i?i?, PhD
University of Sarajevo, Faculty of
Economics, Bosnia and Hercegovina
Prof. Elizabeth M. Ineson, PhD
Manchester Metropolitan University, UK
Prof. Peter Jordan, PhD
University of Vienna, Austria
Prof. Fotis Kilipiris, PhD
Technological Educational Institute of
Thessaloniki, Greece
Prof. Sašo Korunovski, PhD
University of Bitola St. Kliment Ohridski
Macedonia
Prof. Hartmut Luft, PhD
Jade University of Applied Sciences
Germany
Prof. Hilary C. Murphy, PhD
Lausanne Hotel School
Switzerland
Prof. Harald Pechlaner, PhD
Catholic University Eichstätt Ingolstadt
Germany
Prof. Sonja Sibila Lebe, PhD
Faculty of Economics & Business Maribor
Slovenia
Prof. Dora Smol?i? Jurdana, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Nadia Theuma, PhD
University of Malta, Institute of Tourism,
Travel and Culture, Malta
Prof. Andreas Zins, PhD
Modul University of Vienna, Austria
EDITORIAL BOARD
Prof. Ahmet Akta?, PhD
Akdeniz University School of Tourism and
Hotel Management, Turkey
Prof. Theoman Alemdar, PhD
Bilkent University, Turkey
Prof. Tea Baldigara, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Mato Bartoluci, PhD
University of Zagreb, Faculty of Economics
Croatia
Prof. Dimitrios Buhalis, PhD
BournemouthUniversity, UK
Prof. Kaye Chon, PhD
Hong Kong Polytechnic University, China
Prof. Evangelos Christou, PhD
Technological Educational Institute of
Thessaloniki, Greece
Prof. Constantin A. Bob, PhD
Academy of Economics Studies, Romania
Prof. Chris Cooper, PhD, University of
Queensland, Australia
Prof. Krzysztof Dobrowolski, PhD
University of Gda?sk, Institute of Maritime
Transport and Seaborne Trade, Poland
Prof. Vlado Gali?i?, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Marian Gúcik, PhD
University of Banska Bystrica, Faculty of
Economics, Slovakia
Prof. Dogan Gursoy, PhD
Washington State University, USA
Prof. Antti Haahti, PhD
University of Lapland, Finland
Prof. Michael Hall, PhD
University of Otago, New Zeland
Prof. Ritva Hoykinpuro, PhD
Lahti Polytechnic, Fellmanni Institute for
Hospitality & Tourism, Finland
Prof. Slobodan Ivanovi?, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Jay Kandampully, PhD
Ohio State University, USA
Prof. Ioannis Karamanidis, PhD
Technological Educational Institution of
Thessaloniki, Greece
Prof. Hanan Kattara, PhD
Alexandria University, Faculty of Tourism
and Hotels, Egypt
Prof. Slavka Kav?i?, PhD
Faculty of Economics, Ljubljana, Slovenia
Prof. Metin Kozak, PhD
University of Mugla, Turkey
Prof. Silio Rigatti Luchini, PhD
Universita degli studi di Padova, Italia
Prof. Suzana Markovi?, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Helga Maškarin, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Josef Mazanec, PhD
Wirtschaftsuniversität Wien, Austria
Prof. Marcel Meler, PhD
J.J. Strossmayer University Osijek, Faculty
of Economics in Osijek, Croatia
Prof. Elvis Muja?evi?, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Dieter Müller, PhD
University of Umeå, Department of Culture
Geography, Sweden
Prof. Ludmila Novacká, PhD
University of Economics, Bratislava
Slovakia
Prof. Giovanni Panjek, PhD
Universita degli studi di Tireste, Facolta di
Economia il Preside, Italia
Prof. Stevan Popovi?, PhD
Faculty of Tourism, Hospitality and Trade –
Bar, Montenegro
Prof. Rayka Presbury, PhD
University of Western Sydney, Penrith
South, Australia
Prof. Mukesh Ranga, PhD
Bundelkhand University, India
Prof. Chris Roberts, PhD
University of Massachusetts, USA
Prof. Ana-Isabel Rodrigues, PhD
Polytechnic Institute of Beja, Portugal
Prof. Josef Sala, PhD
Akademia Ekonomiczna w Krakowie
Poland
Prof. Ian Senior, PhD
Emirates Academy, UAE
Prof. Marianna Sigala, PhD
University of the Aegean, Greece
Prof. Anders Steene, PhD
National Institute for Working Life,
Stockholm, Sweden
Prof. Christian Stipanovi?, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Akademic Vladimir Stipeti?, professor
emeritus
University of Zagreb, Croatia
Prof. Snežana Šteti?, PhD
University of Novi Sad, Serbia
Prof. Ada Mirela Tomescu, PhD
University of Oradea, Economics Faculty
Romania
Prof. Veljko Trivun, PhD
University of Sarajevo, Faculty of
Economics, Bosnia and Hercegovina
Prof. Paris Tsarta, PhD
University of the Aegean, Chios, Greece
Prof. Marco Valeri, PhD
University of Rome “Tor Vergata”, Italy
Prof. Francois Vellas, PhD
University of Toulouse, France
Prof. Craig Webster, PhD
College of Tourism and Hotel Management
Cyprus
Prof. Igor V. Zorin, PhD
Russian International Academmy for
Tourism, Moscow, Russia
III
EDITORIAL
The second volume of the journal Tourism and Hospitality Management for the year
2012 presents nine papers and two book reviews. Papers from this issue were written
by 16 authors and cover the following areas: rural, health, cruise and agritourism,
destination branding, experiential tourism marketing, tourism value chain, liquidity
measuring issue, and healthy nutrition. Most of the contributions to this issue were
made by authors from various parts of Europe: Montenegro, Poland, Italy, Serbia,
Bulgaria, Switzerland and Croatia, but this volume also includes papers from Japanese
and Taiwanese authors.
The paper Forecasting the demand for health tourism in Asian countries using a
GM(1,1) – Alpha Model presents a more suitable and accurate model for forecasting the
demand for health tourism that should be more theoretically useful. It applies GM(1,1)
with adaptive levels of ? to provide a concise prediction model that will improve the
ability to forecast the demand for health tourism in Asian countries. The results show
that the optimal value of ? in GM(1,1) can minimize the predicted error.
The paper entitled Measuring liquidity on stock market: impact on liquidity ratio
focuses on the variables that make crucial role in decision-making process of investing
in stocks. The paper explores the impact of various liquidity variables on liquidity ratio,
and indicates that the size of firm measured by market capitalization, number of issued
stocks and achieved volume affects it.
The aim of the paper titled Creating value chain model and shaping authentic tourism
product: the case of South Serbia is twofold: the research focuses on the creation of
value chain models identify relatively homogeneous market segments and the choice of
those who are most profitable, and which will form an authentic tourism product. A
hypothetical model of the value chain has been proposed based on the hypothesis
formulated which can enable the value chain forming an authentic tourism product in
practice and must also take into account the implication as holistic as possible.
The analysis presented in the paper Attitudes of citizen of Dubrovnik towards the
impact of cruise tourism on Dubrovnik reveals attitudes of the local population from the
surrounding area on cruise tourism and its further development in the Dubrovnik area.
Findings indicates that majority of citizens are aware of positive effects from cruise
tourism as well as the fact that the traffic jams are the main problem the local
community is currently facing. It has been ascertained that there is a difference in
attitudes between the citizens on the influence of cruise tourism on the quality of life
according to where they live and employment in tourism.
The paper Touristic destination ambassadors, case analysis and conceptualization.
How to better understand and use brand ambassadors in cognitive, affective and
experiential approaches tries to capitalize on recent research on tourism marketing,
destination choice but also mainly on conceptual reflexions and research on emotional
and symbolical relationship to the brand. It also proposes a new definition of the
concept of destination ambassador and related examples of applications, to recent
IV
findings or conceptual approaches in tourism marketing, integrating the experiential
approach.
The paper entitled Study on some factors for healthy nutrition environment in
restaurants in Southwestern Bulgaria examines some key factors leading to the
formation of a healthy nutrition environment in tourist companies in Southwestern
Bulgaria. The survey results reveal that management staff shows good level of
knowledge and awareness on healthy nutrition issues, but the implementation of
healthy practices into restaurant business is insufficiently developed.
The role of marketing concept in the process of the sustainable rural tourism
development is presented in paper entitled The role of marketing philosophy in rural
tourism development. Emphasis is given to analysis of the factors that influence the
implementation of marketing philosophy in tourism, its specifics in area of rural
tourism. The findings indicate that marketing in rural tourism should be seen as a
means of achieving development of strategic goals of rural tourism destinations.
Marketing should be understood as platform for defining business objectives and
strategies, and creation of tourist products, which deliver unique experience to
consumers and generate profit for rural tourism destination.
The research presented in the paper titled Accessing demand characteristics of
agritourism in Italy investigates the demand characteristics of agritourism in Italy,
which has not been fully investigated despite relatively high number of the supply-side
studies on the Italian agritourism. The findings reveal rapid growth of agritourism
accompanied by lower operation rate than that of tourism in general.
Destination branding is described in the theoretical paper The idea of destination brand
licensing and the question of its effectiveness. This paper’s purpose is to enhance the
destination branding through introducing some new elements taken from other popular
concepts used in destination management into destination branding theory.
I would like to express my special thanks to all authors for their contributions to this
issue. Compliments to all reviewers for their remarkable work, whose valuable critics
and comments significantly influenced on rising the quality of the papers.
Special thanks to our colleague from University of Maribor, Slovenia and member of
the advisory board Prof. Sonja SibilaLebe, PhD for selecting another three high quality
papers presented at the 4
th
Advances in Tourism Marketing Conference (ATMC) in
Maribor, Slovenia.
Prof. Jože Peri?, PhD
Editor-in-Chief
doc_385877871.pdf
The paper entitled Study on some factors for healthy nutrition environment in restaurants in Southwestern Bulgaria examines some key factors leading to the formation of a healthy nutrition environment in tourist companies in Southwestern Bulgaria.
I
ISSN 1330-7533
TOURISM AND HOSPITALITY MANAGEMENT
Volume 18 Number 2 pp. 171 – 317 December 2012
CONTENTS
Editorial III
Research papers
FORECASTING THE DEMAND FOR HEALTH TOURISM IN ASIAN COUNTRIES USING A
GM(1,1)-ALPHA MODEL
Ya-Ling Huang
171
MEASURING LIQUIDITY ON STOCK MARKET: IMPACT ON LIQUIDITY RATIO
Siniša Bogdan, Suzana Bareša, Saša Ivanovi?
183
CREATING VALUE CHAIN MODEL AND SHAPING AUTHENTIC TOURISM PRODUCT:
THE CASE OF SOUTH SERBIA
Jovica Moji?
195
ATTITUDES OF CITIZEN OF DUBROVNIK TOWARDS THE IMPACT OF CRUISE TOURISM
ON DUBROVNIK
Doris Peru?i?, Barbara Puh
213
TOURISTIC DESTINATION AMBASSADORS, CASE ANALYSIS AND CONCEPTUALIZATION.
HOW TO BETTER UNDERSTAND AND USE BRAND AMBASSADORS IN COGNITIVE,
AFFECTIVE AND EXPERIENTIAL APPROACHES
Pablo Brice de Diesbach
229
STUDY ON SOME FACTORS FOR HEALTHY NUTRITION ENVIRONMENT IN
RESTAURANTS IN SOUTHWESTERN BULGARIA
Ludmila Ivanova, Julieta Trifonova, Ilinka Terziyska
259
THE ROLE OF MARKETING PHILOSOPHY IN RURAL TOURISM DEVELOPMENT
Božo Mihailovi?, Ilija Moric
267
ACCESSING DEMAND CHARACTERISTICS OF AGRITOURISM IN ITALY
Yasuo Ohe, Adriano Ciani
281
THE IDEA OF DESTINATION BRAND LICENSING AND THE QUESTION OF ITS
EFFECTIVENESS
Micha? ?em?a
297
Book review 313
Call for case studies 315
Reviewers 317
II
ADVISORY EDITORIAL BOARD
Prof. Muris ?i?i?, PhD
University of Sarajevo, Faculty of
Economics, Bosnia and Hercegovina
Prof. Elizabeth M. Ineson, PhD
Manchester Metropolitan University, UK
Prof. Peter Jordan, PhD
University of Vienna, Austria
Prof. Fotis Kilipiris, PhD
Technological Educational Institute of
Thessaloniki, Greece
Prof. Sašo Korunovski, PhD
University of Bitola St. Kliment Ohridski
Macedonia
Prof. Hartmut Luft, PhD
Jade University of Applied Sciences
Germany
Prof. Hilary C. Murphy, PhD
Lausanne Hotel School
Switzerland
Prof. Harald Pechlaner, PhD
Catholic University Eichstätt Ingolstadt
Germany
Prof. Sonja Sibila Lebe, PhD
Faculty of Economics & Business Maribor
Slovenia
Prof. Dora Smol?i? Jurdana, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Nadia Theuma, PhD
University of Malta, Institute of Tourism,
Travel and Culture, Malta
Prof. Andreas Zins, PhD
Modul University of Vienna, Austria
EDITORIAL BOARD
Prof. Ahmet Akta?, PhD
Akdeniz University School of Tourism and
Hotel Management, Turkey
Prof. Theoman Alemdar, PhD
Bilkent University, Turkey
Prof. Tea Baldigara, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Mato Bartoluci, PhD
University of Zagreb, Faculty of Economics
Croatia
Prof. Dimitrios Buhalis, PhD
BournemouthUniversity, UK
Prof. Kaye Chon, PhD
Hong Kong Polytechnic University, China
Prof. Evangelos Christou, PhD
Technological Educational Institute of
Thessaloniki, Greece
Prof. Constantin A. Bob, PhD
Academy of Economics Studies, Romania
Prof. Chris Cooper, PhD, University of
Queensland, Australia
Prof. Krzysztof Dobrowolski, PhD
University of Gda?sk, Institute of Maritime
Transport and Seaborne Trade, Poland
Prof. Vlado Gali?i?, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Marian Gúcik, PhD
University of Banska Bystrica, Faculty of
Economics, Slovakia
Prof. Dogan Gursoy, PhD
Washington State University, USA
Prof. Antti Haahti, PhD
University of Lapland, Finland
Prof. Michael Hall, PhD
University of Otago, New Zeland
Prof. Ritva Hoykinpuro, PhD
Lahti Polytechnic, Fellmanni Institute for
Hospitality & Tourism, Finland
Prof. Slobodan Ivanovi?, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Jay Kandampully, PhD
Ohio State University, USA
Prof. Ioannis Karamanidis, PhD
Technological Educational Institution of
Thessaloniki, Greece
Prof. Hanan Kattara, PhD
Alexandria University, Faculty of Tourism
and Hotels, Egypt
Prof. Slavka Kav?i?, PhD
Faculty of Economics, Ljubljana, Slovenia
Prof. Metin Kozak, PhD
University of Mugla, Turkey
Prof. Silio Rigatti Luchini, PhD
Universita degli studi di Padova, Italia
Prof. Suzana Markovi?, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Helga Maškarin, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Josef Mazanec, PhD
Wirtschaftsuniversität Wien, Austria
Prof. Marcel Meler, PhD
J.J. Strossmayer University Osijek, Faculty
of Economics in Osijek, Croatia
Prof. Elvis Muja?evi?, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Prof. Dieter Müller, PhD
University of Umeå, Department of Culture
Geography, Sweden
Prof. Ludmila Novacká, PhD
University of Economics, Bratislava
Slovakia
Prof. Giovanni Panjek, PhD
Universita degli studi di Tireste, Facolta di
Economia il Preside, Italia
Prof. Stevan Popovi?, PhD
Faculty of Tourism, Hospitality and Trade –
Bar, Montenegro
Prof. Rayka Presbury, PhD
University of Western Sydney, Penrith
South, Australia
Prof. Mukesh Ranga, PhD
Bundelkhand University, India
Prof. Chris Roberts, PhD
University of Massachusetts, USA
Prof. Ana-Isabel Rodrigues, PhD
Polytechnic Institute of Beja, Portugal
Prof. Josef Sala, PhD
Akademia Ekonomiczna w Krakowie
Poland
Prof. Ian Senior, PhD
Emirates Academy, UAE
Prof. Marianna Sigala, PhD
University of the Aegean, Greece
Prof. Anders Steene, PhD
National Institute for Working Life,
Stockholm, Sweden
Prof. Christian Stipanovi?, PhD
University of Rijeka, Faculty of Tourism
and Hospitality Management, Croatia
Akademic Vladimir Stipeti?, professor
emeritus
University of Zagreb, Croatia
Prof. Snežana Šteti?, PhD
University of Novi Sad, Serbia
Prof. Ada Mirela Tomescu, PhD
University of Oradea, Economics Faculty
Romania
Prof. Veljko Trivun, PhD
University of Sarajevo, Faculty of
Economics, Bosnia and Hercegovina
Prof. Paris Tsarta, PhD
University of the Aegean, Chios, Greece
Prof. Marco Valeri, PhD
University of Rome “Tor Vergata”, Italy
Prof. Francois Vellas, PhD
University of Toulouse, France
Prof. Craig Webster, PhD
College of Tourism and Hotel Management
Cyprus
Prof. Igor V. Zorin, PhD
Russian International Academmy for
Tourism, Moscow, Russia
III
EDITORIAL
The second volume of the journal Tourism and Hospitality Management for the year
2012 presents nine papers and two book reviews. Papers from this issue were written
by 16 authors and cover the following areas: rural, health, cruise and agritourism,
destination branding, experiential tourism marketing, tourism value chain, liquidity
measuring issue, and healthy nutrition. Most of the contributions to this issue were
made by authors from various parts of Europe: Montenegro, Poland, Italy, Serbia,
Bulgaria, Switzerland and Croatia, but this volume also includes papers from Japanese
and Taiwanese authors.
The paper Forecasting the demand for health tourism in Asian countries using a
GM(1,1) – Alpha Model presents a more suitable and accurate model for forecasting the
demand for health tourism that should be more theoretically useful. It applies GM(1,1)
with adaptive levels of ? to provide a concise prediction model that will improve the
ability to forecast the demand for health tourism in Asian countries. The results show
that the optimal value of ? in GM(1,1) can minimize the predicted error.
The paper entitled Measuring liquidity on stock market: impact on liquidity ratio
focuses on the variables that make crucial role in decision-making process of investing
in stocks. The paper explores the impact of various liquidity variables on liquidity ratio,
and indicates that the size of firm measured by market capitalization, number of issued
stocks and achieved volume affects it.
The aim of the paper titled Creating value chain model and shaping authentic tourism
product: the case of South Serbia is twofold: the research focuses on the creation of
value chain models identify relatively homogeneous market segments and the choice of
those who are most profitable, and which will form an authentic tourism product. A
hypothetical model of the value chain has been proposed based on the hypothesis
formulated which can enable the value chain forming an authentic tourism product in
practice and must also take into account the implication as holistic as possible.
The analysis presented in the paper Attitudes of citizen of Dubrovnik towards the
impact of cruise tourism on Dubrovnik reveals attitudes of the local population from the
surrounding area on cruise tourism and its further development in the Dubrovnik area.
Findings indicates that majority of citizens are aware of positive effects from cruise
tourism as well as the fact that the traffic jams are the main problem the local
community is currently facing. It has been ascertained that there is a difference in
attitudes between the citizens on the influence of cruise tourism on the quality of life
according to where they live and employment in tourism.
The paper Touristic destination ambassadors, case analysis and conceptualization.
How to better understand and use brand ambassadors in cognitive, affective and
experiential approaches tries to capitalize on recent research on tourism marketing,
destination choice but also mainly on conceptual reflexions and research on emotional
and symbolical relationship to the brand. It also proposes a new definition of the
concept of destination ambassador and related examples of applications, to recent
IV
findings or conceptual approaches in tourism marketing, integrating the experiential
approach.
The paper entitled Study on some factors for healthy nutrition environment in
restaurants in Southwestern Bulgaria examines some key factors leading to the
formation of a healthy nutrition environment in tourist companies in Southwestern
Bulgaria. The survey results reveal that management staff shows good level of
knowledge and awareness on healthy nutrition issues, but the implementation of
healthy practices into restaurant business is insufficiently developed.
The role of marketing concept in the process of the sustainable rural tourism
development is presented in paper entitled The role of marketing philosophy in rural
tourism development. Emphasis is given to analysis of the factors that influence the
implementation of marketing philosophy in tourism, its specifics in area of rural
tourism. The findings indicate that marketing in rural tourism should be seen as a
means of achieving development of strategic goals of rural tourism destinations.
Marketing should be understood as platform for defining business objectives and
strategies, and creation of tourist products, which deliver unique experience to
consumers and generate profit for rural tourism destination.
The research presented in the paper titled Accessing demand characteristics of
agritourism in Italy investigates the demand characteristics of agritourism in Italy,
which has not been fully investigated despite relatively high number of the supply-side
studies on the Italian agritourism. The findings reveal rapid growth of agritourism
accompanied by lower operation rate than that of tourism in general.
Destination branding is described in the theoretical paper The idea of destination brand
licensing and the question of its effectiveness. This paper’s purpose is to enhance the
destination branding through introducing some new elements taken from other popular
concepts used in destination management into destination branding theory.
I would like to express my special thanks to all authors for their contributions to this
issue. Compliments to all reviewers for their remarkable work, whose valuable critics
and comments significantly influenced on rising the quality of the papers.
Special thanks to our colleague from University of Maribor, Slovenia and member of
the advisory board Prof. Sonja SibilaLebe, PhD for selecting another three high quality
papers presented at the 4
th
Advances in Tourism Marketing Conference (ATMC) in
Maribor, Slovenia.
Prof. Jože Peri?, PhD
Editor-in-Chief
doc_385877871.pdf