The following is a report on a research conducted on mobile phones
QUESTIONS to be ASKED DURING THE SURVEY?????
NAME,AGE,INCOME OF CONSUMER?
TOTAL MEMBER AND MOBILES IN A HIS/HER FAMILY?
WHICH BRAND?WHY?(NOKIA,SAMSUNG,CHINA)
EFFECT OF INCREASE OR DECREASE IN PRICE?
WHICH BRAND PREFFERED AT SAME PRICE?
PREFER BASIC OR MULTIMEDIA?
NEED OR LUXARY?
GIVE MORE IMPORTANCE TO COST OR QUALITY?
FEEDBACK FOR OUR SURVEY?
PERCENTAGE OF MOBILE PHONES USED
WHY NOKIA?????
DURABILITY.
ATTRACTIVE.
GOOD RESALE VALUE.
GOODWILL,REPUTATION OF NOKIA.
QUALITY.
ADVERTISEMENT EFFECT.
AFTER SALES SERVICE.
USER FRIENDLY.
WHY SAMSUNG?????
GOOD QUALITY SOUND EFFECTS.
MOST ATTRACTIVE.
ADVERTISEMENT EFFECT.
QUALITY PRODUCT.
INTERNATIONALLY REPUTED BRAND.
HAS A GOOD HAND OVER MANY ELECTRONIC PRODUCYS LIKE T.V, MICROWAVE,ETC
WHY CHINA?????
VERY CHEAP COMPARED TO OTHER PHONES
USE AND THROW
AFFORDABLE
SUPPORTS DUAL SIMS AT LESS COST
GOOD SOUND SYSTEM
QUALITY AND COST
ACCORDING TO SURVEY
ADVERTISEMENT FACTOR
ACCORDING TO OUR SURVEY
PEOPLE ALSO GET INFLUENCED BY THE ADVERTISEMENT DONE BY THE TELECOMMUNICATION COMPANIES
46% OF THE PEOPLE SAY THEY BUY THE PRODUCT BY GETTING INFLUENCED BY THE ADVERTISEMENT
EFFECT OF THE COMPANY
WHEREAS 34% OF THE PEOPLE HAVE A DIFFERENT OPIONION THAT THEY DO NOT GET INFLUENCED BY THE ADVERTISEMENT EFFECT
IGNORANCE EFFECT
IN INDIA MANY PEOPLE BEING ILLITERATE ARE IGNORANT ABOUT THE BRANDS, SO IN OUR SURVEY WE CAME ACROSS SUCH PEOPLE WHO HAD A NEED OF A MOBILE PHONE, BUT HAD NO KNOWLEDGE ABOUT BRANDS.
SO THEY WENT FOR ANY BRANDS WHICH COULD SATISFY THEIR BUDGET.
PERCENTAGE OF PEOPLE USING PHONES AS A FASHION STATMENT ARE 19%
WHERE AS PEOPLE USING PHONES AS A NEED ARE 51%
BOTH THAT IS FASHION+NEED ARE 30%
MOBILE PHONE A NEED
ACCORDING TO the SURVEY PHONES ARE A NEED, RATHER THAN A FASHION STATEMENT TO THE PEOPLE
QUESTIONS to be ASKED DURING THE SURVEY?????
NAME,AGE,INCOME OF CONSUMER?
TOTAL MEMBER AND MOBILES IN A HIS/HER FAMILY?
WHICH BRAND?WHY?(NOKIA,SAMSUNG,CHINA)
EFFECT OF INCREASE OR DECREASE IN PRICE?
WHICH BRAND PREFFERED AT SAME PRICE?
PREFER BASIC OR MULTIMEDIA?
NEED OR LUXARY?
GIVE MORE IMPORTANCE TO COST OR QUALITY?
FEEDBACK FOR OUR SURVEY?
PERCENTAGE OF MOBILE PHONES USED
WHY NOKIA?????
DURABILITY.
ATTRACTIVE.
GOOD RESALE VALUE.
GOODWILL,REPUTATION OF NOKIA.
QUALITY.
ADVERTISEMENT EFFECT.
AFTER SALES SERVICE.
USER FRIENDLY.
WHY SAMSUNG?????
GOOD QUALITY SOUND EFFECTS.
MOST ATTRACTIVE.
ADVERTISEMENT EFFECT.
QUALITY PRODUCT.
INTERNATIONALLY REPUTED BRAND.
HAS A GOOD HAND OVER MANY ELECTRONIC PRODUCYS LIKE T.V, MICROWAVE,ETC
WHY CHINA?????
VERY CHEAP COMPARED TO OTHER PHONES
USE AND THROW
AFFORDABLE
SUPPORTS DUAL SIMS AT LESS COST
GOOD SOUND SYSTEM
QUALITY AND COST
ACCORDING TO SURVEY
ADVERTISEMENT FACTOR
ACCORDING TO OUR SURVEY
PEOPLE ALSO GET INFLUENCED BY THE ADVERTISEMENT DONE BY THE TELECOMMUNICATION COMPANIES
46% OF THE PEOPLE SAY THEY BUY THE PRODUCT BY GETTING INFLUENCED BY THE ADVERTISEMENT
EFFECT OF THE COMPANY
WHEREAS 34% OF THE PEOPLE HAVE A DIFFERENT OPIONION THAT THEY DO NOT GET INFLUENCED BY THE ADVERTISEMENT EFFECT
IGNORANCE EFFECT
IN INDIA MANY PEOPLE BEING ILLITERATE ARE IGNORANT ABOUT THE BRANDS, SO IN OUR SURVEY WE CAME ACROSS SUCH PEOPLE WHO HAD A NEED OF A MOBILE PHONE, BUT HAD NO KNOWLEDGE ABOUT BRANDS.
SO THEY WENT FOR ANY BRANDS WHICH COULD SATISFY THEIR BUDGET.
PERCENTAGE OF PEOPLE USING PHONES AS A FASHION STATMENT ARE 19%
WHERE AS PEOPLE USING PHONES AS A NEED ARE 51%
BOTH THAT IS FASHION+NEED ARE 30%
MOBILE PHONE A NEED
ACCORDING TO the SURVEY PHONES ARE A NEED, RATHER THAN A FASHION STATEMENT TO THE PEOPLE