Description
Early telecommunication technologies included visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs.
REPORTS STUDY ON IMPORTANCE OF DISTRIBUTION EXPANSION IN TELECOM SECTOR PLAN OF THE STUDY
Page no.
1. 2. 3. 4.
5.
Introduction & company Profile. Objectives of the study. Research Methodology. List of Exiting, New & Prospective Distributor. Data Analysis & Interpretation. Findings. Suggestions Conclusion. Questionnaire.
6-13
14-16 17-21 22-24 25-34 35-37 38-41 42-43 44-48 49 50
6.
7.
8.
9.
10. Advertisement. 11. References.
Introduction & Company Profile.
IMPORTANCE & RELVANCE OF THE STUDY
Management has two phases which are1) Theory 2) Practical Training
Theoretical Phase is completed in the college, but the main objective behind the practical training is to bring the actual environment in front of MBA student. It is widely accepted that theory is thinking and help in idea. But practical training experience provides the student with an opportunity to improve his understanding of management problem in actual work situation & provide his useful feedback. This helps in revealing the important information regarding the customers and the retailer?s faith on the organizational brands and substitutes entering in the market and their impact over the company?s brands.
Although the industries has got vast area and scope of the study a throughout work, of which will be at comprehensive work. I have thought it proper or confine my studies mainly to The Importance of Distribution Expansion in telecom sector.
Telecom Industry in India:
The telecom industry is one of the fastest growing industries in India. India has nearly 200 million telephone lines making it the third largest network in the world after China and USA. With a growth rate of 45%, Indian telecom industry has the highest growth rate in the world.
Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by the growth in demand in countries like India and China. India„s mobile phone subscriber base is growing at a rate of 82.2%. China is the biggest market in Asia Pacific with a subscriber base of 48% of the total subscribers in Asia Pacific. Compared to that India?s share in Asia Pacific Mobile Phone market is 6.4%. Considering the fact that India and China has almost comparable populations, India?s low mobile penetration offers huge scope for growth.
? History of Indian Telecommunications:
Started in 1851 when the first operational land lines were laid by the government near Calcutta (seat of British power). Telephone services were introduced in India in 1881. In 1883 telephone services were merged with the postal system. Indian Radio Telegraph Company (IRT) was formed in 1923. After independence in 1947, all the foreign telecommunication companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the government's Ministry of Communications. Telecom sector was considered as a strategic service and the government considered it best to bring under state's control. The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. In 1985, Department of Telecommunications (DOT) was established. It was an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system). In 1986, two wholly government-owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas. In 1990s, telecommunications sector benefited from the general opening up of the
economy. Also, examples of telecom revolution in many other countries, which resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a change process finally resulting in opening up of telecom services sector for the private sector. National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector. New National Telecom Policy was adopted in 1999 and cellular services were also launched in the same year. Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic services, national or domestic long distance and international long distance services. The state operators (BSNL and MTNL), account for almost 90 per cent of revenues from basic services. Private sector services are presently available in selective urban areas, and collectively account for less than 5 per cent of subscriptions. However, private services focus on the business/corporate sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user group and videoconferencing. Cellular services can be further divided into two categories: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is dominated by Idea, Vodfone-Hutch, and Idea Cellular, while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. Cellular operators get substantial revenue from these services, and compensate them for reduction in tariffs on airtime, which along with rental was the main source of revenue. The reduction
in tariffs for airtime, national long distance, international long distance, and handset prices has driven demand.
? Introduction of Idea Cellular Limited:
? IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 13.9 % in Q1 FY2012. Idea has join the select global operator?s club servicing over 100 million subscribers, as of September 2011. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license. ? With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Idea operates across all 22 service areas with 2G services, and 3G services are being progressively rolled out to cover over 3,000 towns by FY 2012. ? Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea?s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office. ? Idea?s strong growth in the Indian telephony market comes from its deep penetration in non-urban & rural markets. It has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. In fact, 2 out of every 3 new Idea subscribers come from rural/ semi-urban India. ? Idea is the winner of „The Emerging Company of the Year Award? at The Economic Times Corporate Excellence Awards 2009. IDEA Cellular also received the prestigious Avaya Global Connect Award for being the „Most Customer Responsive Company? in the Telecom sector in the year 2010. The
company has received several other national and international recognitions for its path-breaking innovations in mobile telephony products & services. It won the GSM Association Award for „Best Billing and Customer Care Solution? for 2 consecutive years. It was awarded „Mobile Operator of the Year Award – India? for 2007 and 2008 at the Annual Asian Mobile News Awards.
?
IDEA Cellular is an Aditya Birla Group Company, India?s first truly multinational corporation. The group operates in 33 countries, and is anchored by more than 132,000 employees belonging to 42 nationalities.
? History of Idea Cellular Limited:
Idea Cellular's history dates back to the year 1995, when it was incorporated as Birla Communications Services The following year, the company entered into a joint venture with Grasim Industries and the global telecom giant AT&T. The same year, its name was changed to Birla AT&T Communications Limited. A merger with Tata Cellular Limited took place in 2000. In 2002, the company created the brand „Idea' and changed its name to Idea Cellular Limited. The same year it launched operations in Delhi and crossed the one million subscriber base; in 2005, it crossed the subscriber base of five million. 2010
? ?
Subscriber base as on December 31, 2010: 81,778,655 Idea won 3G Spectrum in 11 service areas in India. These markets account for over 81% of the company?s total revenue Idea crossed usage of „One Billion? Minutes per day on the network, propelling it amongst the Top 10 country operators in the world
?
?
Idea emerged as the 3rd largest mobile operator in India, in revenue
terms.
2009
? ? ?
Subscriber base as on December 31, 2009: 57,611,872 Idea becomes a pan-India operator Emerging Company of the Year - fastest growing mobile operator in the world?s fastest growing telecom market
2008
? ?
Subscriber base as on December 31, 2008: 40,016,153 Idea acquired 9 licenses for Punjab, Karnataka, Tamil Nadu & Chennai, West Bengal, Orissa, Kolkata, Assam, North East and Jammu & Kashmir
?
Acquired Spice Communications with the operating circles of Punjab and Karnataka
2007
? ?
Subscriber base as on December 31, 2007: 21,054,027 Won an award for the "CARE" service in the "Best Billing or Customer Care Solution" at the GSM Association Awards in Barcelona, Spain
?
Initial Public Offering aggregating to Rs. 28,187 million and Listing of Equity Shares on the Bombay Stock Exchange and the National Stock Exchange
? ?
Merger of seven subsidiaries with Idea Cellular Limited Reached the twenty million subscriber mark
Objectives
& Mission
OBJECTIVE OF THE STUDY:
The objective of my project report is to study the reasons of distribution gap in rural areas and effectiveness of distribution channel in rural areas of East champaran. Under this project following points are covered. ? To find out the reasons of less number of outlets in rural areas. ? To convince the people about Idea schemes and services. ? To open new outlets where number of outlets are less than five. ? To study the problems of rural retailers. ? To convince the rural retailers to provide Idea services that do not provide Idea services.
In 2006, the Tata Group transferred all its shares to the Aditya Birla Group and the group became the largest shareholder in the company. In 2007, Idea came
with an IPO and got listed on the bourses - the same year it reached the subscriber base of 20 million.
Idea’s Mission
To be globally admired for telecom services that delight customers. We will meet global standards for telecom services that delight customers through:
• Customer Service Focus. • Empowered Employees. • Cost Efficiency. • Unified Messaging Solutions. • Innovative products and services. • Error- free service delivery.
Research Methodology
RESEARCH METHODOLOGY
MEANING OF RESEARCH
Research in common parlance refers to a search for knowledge. One can also define research as a scientific & systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced learner's Dictionary of current English lays down the meaning of research as a 'careful investigation as inquiry specially through search for new facts in any branch of knowledge.? Redman &Mory define research as a 'systematized effort to gain new knowledge.? Some people consider research as a movement, a movement from the know to the unknown. It is actually a voyage of discovery. We all possess the vital instinct of inquisitiveness for, when the unknown comforts us, we wonder & our inquisitiveness makes probe & attain full & fuller understanding of the unknown. This inquisitiveness is the mother of all knowledge & the method which man employs for obtaining the knowledge of whatever the unknown can be termed as research. Research is an academic activity & as such the term should be used in a technical sense. According to Clifford woody research comprises defining & redefining problems, formulating hypothesis or suggested solutions, collecting, organizing & evaluation data, making deductions & reaching conclusions, and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis. D. Slesings& M. Stephenson in the encyclopedia of social sciences define research as "the manipulation of things, concept or symbol for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction of theory or in the practice of an art". Research is, thus, an original contribution to the existing stock of knowledge making for its advancement. It is the pursuit of truth with the help of study, observation, comparison & experiment. In short, the search for
knowledge through objective & systematic method of finding solution to a problem is research. The systematic approach concerning generalization & the formulation of a theory is also research. As such the term 'research' refers to the systematic method consisting of enunciating the problems, formulating a hypothesis, collecting the facts of data, analyzing the facts & reaching certain conclusion either in the form of solutions towards the concerned problem or in certain generalizations for some the theoretical formulation. SOURCES OF DATA The task of data collection being after a research problem has been defined & research design checked out. While deciding about the method of data collection to be used for the study, the researcher should keep in mind two types of data i.e. : 1. Primary Data 2. Secondary Data. ? Primary Data ? Primary data is one which is collected by the investigator himself for the purpose of a specific inquiry or study ? Primary data are collected afresh and for first time. ? Such data is original in character and is generated by surveys conducted by individuals or research institutions.
Primary:1. Interaction with customers by filling up of questionnaires. 3. Interview with Sales or Marketing Personnel. The sample size of the study was 100 customers & retailers.
2.Secondary Data
? Secondary Datawhen an investigator uses the data which has already collected by others such data is called secondary data. ? This data is primary data for the agency that collects it and becomes secondary data for someone else who uses this for his own purposes. ? This can be obtain from journals, reports, govt. publication, publication of professional and research organizations and so on.
Secondary Data
1. Internet 2. Articles 3. Magazines/ Project Report 4. Newspapers .
Marketing strategy in Rural area:
In the rural area we face mainly 3 types of customers: ? Customers who don’t know anything about product…. These are the customers who are willing to buy product or services but they are unknown to them. Although there is a less percentage of this kind. To attract these customers the role of outlet store or R.D. is crucial because they will buy what they get from shop. ? Aware customers…. This category holds the huge percentage. They are not biased with product and firstly gather knowledge about all available products and services and then take decision. ? Customers showing extra knowledge..... This is the most difficult category to face. These peoples have their own perception and they are biased towards the product or services. It is difficult to change their mentality some times. So in case of rural customer the role and responsibilities of the outlets is different. Sometimes old relations and the popularity of the seller also plays role. The point is this ‘Outlets are the businessmen they want to earn money, so they will sell which give them more income. In rural areas the customer is almost neutral and depend to the outlet, so providing extra benefit to them will work in increasing subscriber base.’ The second category which interferes during selling product or service is old customers. These are the free advertiser of the company, before selling the product or service their opinion is taken by the seller so satisfaction of old customers is essential.
List of Exiting, New & Prospective Distributor
List of Existing Distributors Name & Mb. No: S.No. Name of Distributor 1. 2. 3. Area Mb. No.
Sri Durga Telecom Ghorashan National Telecom Sri Ram Communication Dhaka Cheriya
9576180700 9708010288 9576730964
4.
MaaDurga Communication
Patahi
9576474644
5. 6. 7.
Aalam Mb. Center Hind Telecom Saroj Communication
Haldiya Pachpakri Shikarganj
9576735362 9576006124 9576005275 9939824906 9708447123
8.
Shubham Telecom MamtaTelecome
Lowkhan Kundwa, Chanpur
9
List of New Distributors Name & Mb. No:
S.No. Name of Distributor 1. 2. 3.
Sagar kumar Makhan lal
Area
Mb. No.
Pachpakri Parsha
97082784 8873759856
List of Prospect Distributors Name & Mb. No:
S.No. Name of Distributor 1. 2. Apna Kirana store Bhola communication 3. Sandesh communication
Area
Mb. No.
Baluaa Samhariya
9631375437 9546000401
Rampur
9931081929
Data Analysis & Interpretation
Data Analysis and Interpretation
Selling of any product depend on many factors. Most important among them are 4p?s price, product, place and promotion. During the visit in to the market some questions has been asked to customers, dealers & retailer. 100 respondents (sample size) were surveyed and the facts are as following:-
Consumer Survey:Consumer survey has been done by asking some questions to the consumer. The sample size of the analysis was 70 consumers and the data were collected on the basis of:? Condition of Idea ? Quality Brand ? Reason for preferring the brand ? Factors affecting buying decision ? Uses of the product
Retailers survey
? ? ? ? ? ? Satisfaction towards Idea Difficulties about distribution of Idea Interest about Idea From distribution point of view No. of retailers in your area Regarding amount of recharge in a day
Data analysis and their interpretation
1. Satisfaction towards Idea
0 15 30 Average Good Bad 55
Interpretation
30% people are satisfied with Idea plan they said that idea gives good offer, its call rate is very good. 55% people are said that idea is not good or not bad. 15% people said that they are not satisfied with idea plan
\
2. SATISIFACTION OF CUSTOMERS TOWARDS CALL RATES OF IDEA.
The satisfaction level of customers due to call rates are varying as shown in above graph. The most number of customer are satisfied and only few are highly satisfy. Here again the no. of customers dissatisfied due call rates are .
3. Respondent aware about telecommunication services.
At least 97%of people are aware about tele communication services in the area and which is represents how much effort and sources mobile companies is being used for advertisements and publicity.
4. What type of difficulties do you get about distribution of idea.
12
6
35
less no.of distr. wideness in distr.
45
lack of information others
Interpretation
45% people said that there is very limited distributor so they don?t get the sim, easy, voucher etc. so they don?t prefer to sell this. 35% people said that distributors are not near from here they are very apart from there due to this problem they don?t get anything. 14% people said that they don?t get the appropriate offer or plan at the right time. 6% people said that due to the balance deduction problem, sim blocked after running some days etc. so they don?t prefer to idea
5. Why are you interested about idea ?
10 20
Monetary benefits Good network 30 Plans & schemes Distribution
40
Interpretation
20% people said that due to the monetary benefits they are interested in idea means if they achieve the target then company give them bike, TV, washing machine,etc.40% people said that due to the good network they are interested in idea. 30% people said that idea gives good offer, free sms facility, full talk time on small recharge, its plan is very good which is affordable by a common person. 10% people said that due to good distribution they are interested in idea.
6. Which Company you think good at distribution?
31
25 Idea Voda 20 24 Airtel Others
Interpretation
25% people said that idea is good from distribution point view because it gives 3.5% commission. 20% people said that voda is good because it gives good commission. 24% people said that airtel gives good commission. 31% people said that others like Bsnl, Uninor, Stel, etc are good because its commission is more than any other.
6. How many retailer in your area?
10 20
30 01 to 02 retailer 02 to 05 more than 5 40 can't say
Interpretation
30% people said that there is 01 or 02 retailers,40% people said that there is approx 4 to 5 retailers in this area, 20% people said that there is more than 5 retailers in this area, but only 10% people said that they don?t know that how many retailers in this area
.
7. How much amount recharge in a day of idea?
15 15 60 20 500 1000 more than 1000 can't say
Interpretation
60% retailers said that they recharge Rs 500 in a day, 20% people said that they recharge Rs 1000 in a day,15% retailers said that there is more and more customers so they recharge more than Rs 1000 in a day,15% retailers said that they don?t keep the day to day transaction so they can?t say.
Findings
FINDINGS:
? People in rural areas are not aware about new schemes launched by distributor and company. ? Numbers of retailers are less in these villages. ? Rural distributor set target to retailers. If retailer does not sell five sim in a month then distributor does not provide balance on VTopsim. ? Rural distributor doesn?t go regularly in villages to provide balance and other services. ? Rural distributor does not provide less than 500 Rs recharge on VTopsim. ? People buy small recharge voucher card in villages rather than e recharge. Soshopkeeper in villages sell recharges card whiles these shopkeepers aren?t retailer of Idea. ? Retailers in rural areas don?t submit sim document in time. So company stop services on sim so people do not buy sim from rural retailers. ? Retailers in villages not provide latest scheme to customer. ? Retailers and customers are not satisfied with network (signal problem). ? We can hardly found posters and glow signboard of Idea at rural retailer?s shop in rural areas. ? Due to less advertisement of schemes in villages the retailers and customers? do not get aware of the new scheme of Idea on time. ? There are more demands of “life time plan” but due to congestion in the network, customers of rural areas do not want to buy it. ? Retailers do not get the claim on time. ? Retailers don?t receive posters, pamphlets,signboard and other
accessories related with new schemes on time.
? Rural distributor does not collect documents and other papers on time from retailers. ? Distributors provide the balance and recharge voucher to retailers only on cash payment while distributor of urban areas provide credit facility to retailers.
Suggestions
Suggestions:
? First of all Idea must improve the efficiency of the network to cater the customer base in rural areas. ? Idea and its Distributors should advertise the running schemes in villages. ? Idea should properly provide the promotional material and other accessories to the retailers on time. ? Idea should focus on providing the attractive and competitive tariff plans. ? Retailers? helpline no. should be improved more so that retailers can take the advantage of it. ? There should not be area conflict among the distributors. ? Enhance the relationship between Retailers & Distributor in area to gain the retailers confidence. ? Distributors should take care that the field boys cover all shops (including new shops) in the market. ? As every company is eying towards the rural subscribers competition is increasing constantly. The only way to cross this is to ensure more reliability and faith in company brand. This can be done by several ways ??To make the brand more reliable and to raise faith on brand company can go for CSR (Corporate Social Responsibility). As building Bus Stops, by supplying watertanks (Water is the biggest problem in rural areas in summers), by opening Pyaus, give signboard near the schools etc. ??Plantation is a good idea as this will help protecting environment and a level on tree guard is the effective advertisement of the company. This type of plantation can also be done in villages connecting roads.
? Low awareness about new product and service is the most difficult problem in rural areas. People have no knowledge about the new schemes. To make it known to everyone some steps can be taken – ??Make sure that the R.Ds are trying to show the information on the display boards. (A display board can be given to every R.D. and big outlets so that they can write “AAJ KA OFFER”. Company is doing work in this direction but in ground level idea is not working because they are not made aware about the benefits of it.) ??There is a mentality of rural subscriber that the person who can repair their mobile phones is the best for getting recharges. Company can invite this kind of mechanics for training sessions. This will help to increase customers in rural market. ??Any scheme given to the retailers is made available to them in no time so sometimes they are unable to be beneficial. If they will make known one day before they get advantage. ? This is bigger problem in the rural area because due to shortage of electricity rural population cannot attracted by electronic advertisement, so to attract the rural population strong advertisement is strongly needed. ??Advertising is strongly needed in rural areas because in rural area “Jo Dikhta Hai Wo Bikta Hai” mentality is still working. (This thing is come in front of me in case of FMCG products. Shopkeepers told me that several time they face the problem as „Mujhe Amitabh Bachchan Wala tel chahia?, „mujhe Salman Wala undergarments chahia? etc.) ??Electronic advertising will not work here because of electricity problem, so advertising via Banners, Posters, CSR, Advertisement on buses, walls will work here because they are appear to them every time.
??Advertisement through buses will work. Company can paint its logo on buses and in other traveling means. ? To attract the customers for landline connections following points can be useful. ??Good networking facilities are essential ??Company can offer free or low cost internet facility to the schools. ? One of the biggest problem in the rural area is LUT (Low Utilization Tag). People are not investing money on mobile. Here some points are lighten towards the problem – ??Low call rates can be offered. ??Different value vouchers can be used. ? Provide SIM on low cost.
Conclusion:
I would like to discuss about an industry which is responsible and absolutely welcomes enhanced competition. In fact, Idea cellular ltd. is the outcome of the process of competition in the telecom industry. I believe that the success of this industry in the market place is by delighting customers through affordable tariffs and high quality and reach of networks, instead of any possible manipulation in the area of spectrum management. I have no doubt that the Department has nothing but the best interest of the industry and customers at heart and whatever you do will be to support India's continuing growth in this vital sector. I saw from the Consumer Research that most of the respondents are using Idea but they are just using it because it is available in the market at the affordable and comparative Prices. We can find that Idea is not the best Cellular service provider in India because apart from the basic cellular services and the tariff plans, it?s not good at any point. Because most of the respondents have rated it as average more. And of course the survey research always reflects the truth. The costs of introducing cellular services for Idea are marginal in nature, as it needs only to augment its cellular switch/equipment capacity and increase the number of base stations. The number of cities, towns and villages it has covered already works to its advantage as putting more base stations for cellular coverage in these areas comes within eligible, marginal cost. Besides such cost advantages, it has also other cost advantages for the latest cellular technology. As a late entrant into the cellular market, it has dual advantage of latest technology with modern features, unlike other private cellular operators who
started their service more than 4-5 years back and low capital cost due to advantages of large scale buying of cellular switch/equipment. The interesting observation of this survey is the sales of the toppings were increasing regularly. It reveals that popularity of toppings was increasing through sales. In my survey I found that most of the customer?s view towards Idea Prepaid connections & toppings are Good (50%) & Excellent (25%). But Idea must take care towards unsatisfied customers (5%). The average rating for the company is being Good´. Some respondents commented that Idea is very worst at Coverage. No doubt Idea has very good quality of network. Customer feels delightful with the Idea services and is satisfied with Idea Customer service. Customer is aware of various offers & schemes through various ways of advertisements in news papers, television, radio & SMS by Company.
Questionnaire
.
Questionnaires
1) Are you fond of mobile phones? ? Yes ? No 2) Do you use any mobile phones? ? Yes ? No 3) Which company’s simcard do you prefer to use? ? Idea ? Airtel ? Vodafone ? BSNL ? Reliance 4) From which sources did you get information about these simcards? ? Newspapers ? Television ? Friends ? Others 5) Are you aware of Idea simcard? ? Yes ? No
6)
Have you seen any advertisement of idea cellular limited? ? Yes ? No
7) Do you use Idea simcards? ? Yes ? No 8) Do you want to buy Idea sim card? ? Yes ? No ? Can?t say now 9) Which factor do you considered while buying Idea Cellular Limited? ? Network ? Schemes ? Brand image ? Call Charges ? If other than please specify……………….
10) From how long do you use Idea sim card? ? less than a year
? 1 to 3 year ? More than 3 years 11) Have you seen any advertisement of Idea Cellular Limited? ? Yes ? No 12) Do you face network problem any time? ? Sometime ? Never ? Often 13) In which area of service in idea sim card do you want to improve? ? Network ? Quality ? Schemes ? Call Charges. 14) Do you satisfied with the service of Idea Cellular Limited? ? Yes ? No.
15) If not than give the suggestions for improvement.
………………………………………………………………………… ……………………………………………………………… Name: ……………………………………………. Sex: ………………. Age: …………………….. Qualification: ……………………………………. Contact No.: ………………………………………
Advertisement of Idea Cellular Ltd.
References:
Marketing Management Research Methodology www.Google.Com www.IdeaCellularLtd.Com
::-
Philip Kotler C.R.Kothari
doc_710993935.docx
Early telecommunication technologies included visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs.
REPORTS STUDY ON IMPORTANCE OF DISTRIBUTION EXPANSION IN TELECOM SECTOR PLAN OF THE STUDY
Page no.
1. 2. 3. 4.
5.
Introduction & company Profile. Objectives of the study. Research Methodology. List of Exiting, New & Prospective Distributor. Data Analysis & Interpretation. Findings. Suggestions Conclusion. Questionnaire.
6-13
14-16 17-21 22-24 25-34 35-37 38-41 42-43 44-48 49 50
6.
7.
8.
9.
10. Advertisement. 11. References.
Introduction & Company Profile.
IMPORTANCE & RELVANCE OF THE STUDY
Management has two phases which are1) Theory 2) Practical Training
Theoretical Phase is completed in the college, but the main objective behind the practical training is to bring the actual environment in front of MBA student. It is widely accepted that theory is thinking and help in idea. But practical training experience provides the student with an opportunity to improve his understanding of management problem in actual work situation & provide his useful feedback. This helps in revealing the important information regarding the customers and the retailer?s faith on the organizational brands and substitutes entering in the market and their impact over the company?s brands.
Although the industries has got vast area and scope of the study a throughout work, of which will be at comprehensive work. I have thought it proper or confine my studies mainly to The Importance of Distribution Expansion in telecom sector.
Telecom Industry in India:
The telecom industry is one of the fastest growing industries in India. India has nearly 200 million telephone lines making it the third largest network in the world after China and USA. With a growth rate of 45%, Indian telecom industry has the highest growth rate in the world.
Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by the growth in demand in countries like India and China. India„s mobile phone subscriber base is growing at a rate of 82.2%. China is the biggest market in Asia Pacific with a subscriber base of 48% of the total subscribers in Asia Pacific. Compared to that India?s share in Asia Pacific Mobile Phone market is 6.4%. Considering the fact that India and China has almost comparable populations, India?s low mobile penetration offers huge scope for growth.
? History of Indian Telecommunications:
Started in 1851 when the first operational land lines were laid by the government near Calcutta (seat of British power). Telephone services were introduced in India in 1881. In 1883 telephone services were merged with the postal system. Indian Radio Telegraph Company (IRT) was formed in 1923. After independence in 1947, all the foreign telecommunication companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the government's Ministry of Communications. Telecom sector was considered as a strategic service and the government considered it best to bring under state's control. The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. In 1985, Department of Telecommunications (DOT) was established. It was an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system). In 1986, two wholly government-owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas. In 1990s, telecommunications sector benefited from the general opening up of the
economy. Also, examples of telecom revolution in many other countries, which resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a change process finally resulting in opening up of telecom services sector for the private sector. National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector. New National Telecom Policy was adopted in 1999 and cellular services were also launched in the same year. Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic services, national or domestic long distance and international long distance services. The state operators (BSNL and MTNL), account for almost 90 per cent of revenues from basic services. Private sector services are presently available in selective urban areas, and collectively account for less than 5 per cent of subscriptions. However, private services focus on the business/corporate sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user group and videoconferencing. Cellular services can be further divided into two categories: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is dominated by Idea, Vodfone-Hutch, and Idea Cellular, while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. Cellular operators get substantial revenue from these services, and compensate them for reduction in tariffs on airtime, which along with rental was the main source of revenue. The reduction
in tariffs for airtime, national long distance, international long distance, and handset prices has driven demand.
? Introduction of Idea Cellular Limited:
? IDEA Cellular is a publicly listed company, having listed on BSE & NSE in March 2007. It is the 3rd largest mobile services operator in India with wireless revenue market share at 13.9 % in Q1 FY2012. Idea has join the select global operator?s club servicing over 100 million subscribers, as of September 2011. Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and ISP license. ? With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 country operators in the world. Idea operates across all 22 service areas with 2G services, and 3G services are being progressively rolled out to cover over 3,000 towns by FY 2012. ? Idea has a network of over 70,000 cell sites covering the entire length and breadth of the country. Idea has over 3,000 Service Centres servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion. Idea?s service delivery platform is ISO 9001:2008 certified, making it the only operator in the country to have this standard certification for all 22 service areas and the corporate office. ? Idea?s strong growth in the Indian telephony market comes from its deep penetration in non-urban & rural markets. It has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. In fact, 2 out of every 3 new Idea subscribers come from rural/ semi-urban India. ? Idea is the winner of „The Emerging Company of the Year Award? at The Economic Times Corporate Excellence Awards 2009. IDEA Cellular also received the prestigious Avaya Global Connect Award for being the „Most Customer Responsive Company? in the Telecom sector in the year 2010. The
company has received several other national and international recognitions for its path-breaking innovations in mobile telephony products & services. It won the GSM Association Award for „Best Billing and Customer Care Solution? for 2 consecutive years. It was awarded „Mobile Operator of the Year Award – India? for 2007 and 2008 at the Annual Asian Mobile News Awards.
?
IDEA Cellular is an Aditya Birla Group Company, India?s first truly multinational corporation. The group operates in 33 countries, and is anchored by more than 132,000 employees belonging to 42 nationalities.
? History of Idea Cellular Limited:
Idea Cellular's history dates back to the year 1995, when it was incorporated as Birla Communications Services The following year, the company entered into a joint venture with Grasim Industries and the global telecom giant AT&T. The same year, its name was changed to Birla AT&T Communications Limited. A merger with Tata Cellular Limited took place in 2000. In 2002, the company created the brand „Idea' and changed its name to Idea Cellular Limited. The same year it launched operations in Delhi and crossed the one million subscriber base; in 2005, it crossed the subscriber base of five million. 2010
? ?
Subscriber base as on December 31, 2010: 81,778,655 Idea won 3G Spectrum in 11 service areas in India. These markets account for over 81% of the company?s total revenue Idea crossed usage of „One Billion? Minutes per day on the network, propelling it amongst the Top 10 country operators in the world
?
?
Idea emerged as the 3rd largest mobile operator in India, in revenue
terms.
2009
? ? ?
Subscriber base as on December 31, 2009: 57,611,872 Idea becomes a pan-India operator Emerging Company of the Year - fastest growing mobile operator in the world?s fastest growing telecom market
2008
? ?
Subscriber base as on December 31, 2008: 40,016,153 Idea acquired 9 licenses for Punjab, Karnataka, Tamil Nadu & Chennai, West Bengal, Orissa, Kolkata, Assam, North East and Jammu & Kashmir
?
Acquired Spice Communications with the operating circles of Punjab and Karnataka
2007
? ?
Subscriber base as on December 31, 2007: 21,054,027 Won an award for the "CARE" service in the "Best Billing or Customer Care Solution" at the GSM Association Awards in Barcelona, Spain
?
Initial Public Offering aggregating to Rs. 28,187 million and Listing of Equity Shares on the Bombay Stock Exchange and the National Stock Exchange
? ?
Merger of seven subsidiaries with Idea Cellular Limited Reached the twenty million subscriber mark
Objectives
& Mission
OBJECTIVE OF THE STUDY:
The objective of my project report is to study the reasons of distribution gap in rural areas and effectiveness of distribution channel in rural areas of East champaran. Under this project following points are covered. ? To find out the reasons of less number of outlets in rural areas. ? To convince the people about Idea schemes and services. ? To open new outlets where number of outlets are less than five. ? To study the problems of rural retailers. ? To convince the rural retailers to provide Idea services that do not provide Idea services.
In 2006, the Tata Group transferred all its shares to the Aditya Birla Group and the group became the largest shareholder in the company. In 2007, Idea came
with an IPO and got listed on the bourses - the same year it reached the subscriber base of 20 million.
Idea’s Mission
To be globally admired for telecom services that delight customers. We will meet global standards for telecom services that delight customers through:
• Customer Service Focus. • Empowered Employees. • Cost Efficiency. • Unified Messaging Solutions. • Innovative products and services. • Error- free service delivery.
Research Methodology
RESEARCH METHODOLOGY
MEANING OF RESEARCH
Research in common parlance refers to a search for knowledge. One can also define research as a scientific & systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced learner's Dictionary of current English lays down the meaning of research as a 'careful investigation as inquiry specially through search for new facts in any branch of knowledge.? Redman &Mory define research as a 'systematized effort to gain new knowledge.? Some people consider research as a movement, a movement from the know to the unknown. It is actually a voyage of discovery. We all possess the vital instinct of inquisitiveness for, when the unknown comforts us, we wonder & our inquisitiveness makes probe & attain full & fuller understanding of the unknown. This inquisitiveness is the mother of all knowledge & the method which man employs for obtaining the knowledge of whatever the unknown can be termed as research. Research is an academic activity & as such the term should be used in a technical sense. According to Clifford woody research comprises defining & redefining problems, formulating hypothesis or suggested solutions, collecting, organizing & evaluation data, making deductions & reaching conclusions, and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis. D. Slesings& M. Stephenson in the encyclopedia of social sciences define research as "the manipulation of things, concept or symbol for the purpose of generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction of theory or in the practice of an art". Research is, thus, an original contribution to the existing stock of knowledge making for its advancement. It is the pursuit of truth with the help of study, observation, comparison & experiment. In short, the search for
knowledge through objective & systematic method of finding solution to a problem is research. The systematic approach concerning generalization & the formulation of a theory is also research. As such the term 'research' refers to the systematic method consisting of enunciating the problems, formulating a hypothesis, collecting the facts of data, analyzing the facts & reaching certain conclusion either in the form of solutions towards the concerned problem or in certain generalizations for some the theoretical formulation. SOURCES OF DATA The task of data collection being after a research problem has been defined & research design checked out. While deciding about the method of data collection to be used for the study, the researcher should keep in mind two types of data i.e. : 1. Primary Data 2. Secondary Data. ? Primary Data ? Primary data is one which is collected by the investigator himself for the purpose of a specific inquiry or study ? Primary data are collected afresh and for first time. ? Such data is original in character and is generated by surveys conducted by individuals or research institutions.
Primary:1. Interaction with customers by filling up of questionnaires. 3. Interview with Sales or Marketing Personnel. The sample size of the study was 100 customers & retailers.
2.Secondary Data
? Secondary Datawhen an investigator uses the data which has already collected by others such data is called secondary data. ? This data is primary data for the agency that collects it and becomes secondary data for someone else who uses this for his own purposes. ? This can be obtain from journals, reports, govt. publication, publication of professional and research organizations and so on.
Secondary Data
1. Internet 2. Articles 3. Magazines/ Project Report 4. Newspapers .
Marketing strategy in Rural area:
In the rural area we face mainly 3 types of customers: ? Customers who don’t know anything about product…. These are the customers who are willing to buy product or services but they are unknown to them. Although there is a less percentage of this kind. To attract these customers the role of outlet store or R.D. is crucial because they will buy what they get from shop. ? Aware customers…. This category holds the huge percentage. They are not biased with product and firstly gather knowledge about all available products and services and then take decision. ? Customers showing extra knowledge..... This is the most difficult category to face. These peoples have their own perception and they are biased towards the product or services. It is difficult to change their mentality some times. So in case of rural customer the role and responsibilities of the outlets is different. Sometimes old relations and the popularity of the seller also plays role. The point is this ‘Outlets are the businessmen they want to earn money, so they will sell which give them more income. In rural areas the customer is almost neutral and depend to the outlet, so providing extra benefit to them will work in increasing subscriber base.’ The second category which interferes during selling product or service is old customers. These are the free advertiser of the company, before selling the product or service their opinion is taken by the seller so satisfaction of old customers is essential.
List of Exiting, New & Prospective Distributor
List of Existing Distributors Name & Mb. No: S.No. Name of Distributor 1. 2. 3. Area Mb. No.
Sri Durga Telecom Ghorashan National Telecom Sri Ram Communication Dhaka Cheriya
9576180700 9708010288 9576730964
4.
MaaDurga Communication
Patahi
9576474644
5. 6. 7.
Aalam Mb. Center Hind Telecom Saroj Communication
Haldiya Pachpakri Shikarganj
9576735362 9576006124 9576005275 9939824906 9708447123
8.
Shubham Telecom MamtaTelecome
Lowkhan Kundwa, Chanpur
9
List of New Distributors Name & Mb. No:
S.No. Name of Distributor 1. 2. 3.
Sagar kumar Makhan lal
Area
Mb. No.
Pachpakri Parsha
97082784 8873759856
List of Prospect Distributors Name & Mb. No:
S.No. Name of Distributor 1. 2. Apna Kirana store Bhola communication 3. Sandesh communication
Area
Mb. No.
Baluaa Samhariya
9631375437 9546000401
Rampur
9931081929
Data Analysis & Interpretation
Data Analysis and Interpretation
Selling of any product depend on many factors. Most important among them are 4p?s price, product, place and promotion. During the visit in to the market some questions has been asked to customers, dealers & retailer. 100 respondents (sample size) were surveyed and the facts are as following:-
Consumer Survey:Consumer survey has been done by asking some questions to the consumer. The sample size of the analysis was 70 consumers and the data were collected on the basis of:? Condition of Idea ? Quality Brand ? Reason for preferring the brand ? Factors affecting buying decision ? Uses of the product
Retailers survey
? ? ? ? ? ? Satisfaction towards Idea Difficulties about distribution of Idea Interest about Idea From distribution point of view No. of retailers in your area Regarding amount of recharge in a day
Data analysis and their interpretation
1. Satisfaction towards Idea
0 15 30 Average Good Bad 55
Interpretation
30% people are satisfied with Idea plan they said that idea gives good offer, its call rate is very good. 55% people are said that idea is not good or not bad. 15% people said that they are not satisfied with idea plan
\
2. SATISIFACTION OF CUSTOMERS TOWARDS CALL RATES OF IDEA.
The satisfaction level of customers due to call rates are varying as shown in above graph. The most number of customer are satisfied and only few are highly satisfy. Here again the no. of customers dissatisfied due call rates are .
3. Respondent aware about telecommunication services.
At least 97%of people are aware about tele communication services in the area and which is represents how much effort and sources mobile companies is being used for advertisements and publicity.
4. What type of difficulties do you get about distribution of idea.
12
6
35
less no.of distr. wideness in distr.
45
lack of information others
Interpretation
45% people said that there is very limited distributor so they don?t get the sim, easy, voucher etc. so they don?t prefer to sell this. 35% people said that distributors are not near from here they are very apart from there due to this problem they don?t get anything. 14% people said that they don?t get the appropriate offer or plan at the right time. 6% people said that due to the balance deduction problem, sim blocked after running some days etc. so they don?t prefer to idea
5. Why are you interested about idea ?
10 20
Monetary benefits Good network 30 Plans & schemes Distribution
40
Interpretation
20% people said that due to the monetary benefits they are interested in idea means if they achieve the target then company give them bike, TV, washing machine,etc.40% people said that due to the good network they are interested in idea. 30% people said that idea gives good offer, free sms facility, full talk time on small recharge, its plan is very good which is affordable by a common person. 10% people said that due to good distribution they are interested in idea.
6. Which Company you think good at distribution?
31
25 Idea Voda 20 24 Airtel Others
Interpretation
25% people said that idea is good from distribution point view because it gives 3.5% commission. 20% people said that voda is good because it gives good commission. 24% people said that airtel gives good commission. 31% people said that others like Bsnl, Uninor, Stel, etc are good because its commission is more than any other.
6. How many retailer in your area?
10 20
30 01 to 02 retailer 02 to 05 more than 5 40 can't say
Interpretation
30% people said that there is 01 or 02 retailers,40% people said that there is approx 4 to 5 retailers in this area, 20% people said that there is more than 5 retailers in this area, but only 10% people said that they don?t know that how many retailers in this area
.
7. How much amount recharge in a day of idea?
15 15 60 20 500 1000 more than 1000 can't say
Interpretation
60% retailers said that they recharge Rs 500 in a day, 20% people said that they recharge Rs 1000 in a day,15% retailers said that there is more and more customers so they recharge more than Rs 1000 in a day,15% retailers said that they don?t keep the day to day transaction so they can?t say.
Findings
FINDINGS:
? People in rural areas are not aware about new schemes launched by distributor and company. ? Numbers of retailers are less in these villages. ? Rural distributor set target to retailers. If retailer does not sell five sim in a month then distributor does not provide balance on VTopsim. ? Rural distributor doesn?t go regularly in villages to provide balance and other services. ? Rural distributor does not provide less than 500 Rs recharge on VTopsim. ? People buy small recharge voucher card in villages rather than e recharge. Soshopkeeper in villages sell recharges card whiles these shopkeepers aren?t retailer of Idea. ? Retailers in rural areas don?t submit sim document in time. So company stop services on sim so people do not buy sim from rural retailers. ? Retailers in villages not provide latest scheme to customer. ? Retailers and customers are not satisfied with network (signal problem). ? We can hardly found posters and glow signboard of Idea at rural retailer?s shop in rural areas. ? Due to less advertisement of schemes in villages the retailers and customers? do not get aware of the new scheme of Idea on time. ? There are more demands of “life time plan” but due to congestion in the network, customers of rural areas do not want to buy it. ? Retailers do not get the claim on time. ? Retailers don?t receive posters, pamphlets,signboard and other
accessories related with new schemes on time.
? Rural distributor does not collect documents and other papers on time from retailers. ? Distributors provide the balance and recharge voucher to retailers only on cash payment while distributor of urban areas provide credit facility to retailers.
Suggestions
Suggestions:
? First of all Idea must improve the efficiency of the network to cater the customer base in rural areas. ? Idea and its Distributors should advertise the running schemes in villages. ? Idea should properly provide the promotional material and other accessories to the retailers on time. ? Idea should focus on providing the attractive and competitive tariff plans. ? Retailers? helpline no. should be improved more so that retailers can take the advantage of it. ? There should not be area conflict among the distributors. ? Enhance the relationship between Retailers & Distributor in area to gain the retailers confidence. ? Distributors should take care that the field boys cover all shops (including new shops) in the market. ? As every company is eying towards the rural subscribers competition is increasing constantly. The only way to cross this is to ensure more reliability and faith in company brand. This can be done by several ways ??To make the brand more reliable and to raise faith on brand company can go for CSR (Corporate Social Responsibility). As building Bus Stops, by supplying watertanks (Water is the biggest problem in rural areas in summers), by opening Pyaus, give signboard near the schools etc. ??Plantation is a good idea as this will help protecting environment and a level on tree guard is the effective advertisement of the company. This type of plantation can also be done in villages connecting roads.
? Low awareness about new product and service is the most difficult problem in rural areas. People have no knowledge about the new schemes. To make it known to everyone some steps can be taken – ??Make sure that the R.Ds are trying to show the information on the display boards. (A display board can be given to every R.D. and big outlets so that they can write “AAJ KA OFFER”. Company is doing work in this direction but in ground level idea is not working because they are not made aware about the benefits of it.) ??There is a mentality of rural subscriber that the person who can repair their mobile phones is the best for getting recharges. Company can invite this kind of mechanics for training sessions. This will help to increase customers in rural market. ??Any scheme given to the retailers is made available to them in no time so sometimes they are unable to be beneficial. If they will make known one day before they get advantage. ? This is bigger problem in the rural area because due to shortage of electricity rural population cannot attracted by electronic advertisement, so to attract the rural population strong advertisement is strongly needed. ??Advertising is strongly needed in rural areas because in rural area “Jo Dikhta Hai Wo Bikta Hai” mentality is still working. (This thing is come in front of me in case of FMCG products. Shopkeepers told me that several time they face the problem as „Mujhe Amitabh Bachchan Wala tel chahia?, „mujhe Salman Wala undergarments chahia? etc.) ??Electronic advertising will not work here because of electricity problem, so advertising via Banners, Posters, CSR, Advertisement on buses, walls will work here because they are appear to them every time.
??Advertisement through buses will work. Company can paint its logo on buses and in other traveling means. ? To attract the customers for landline connections following points can be useful. ??Good networking facilities are essential ??Company can offer free or low cost internet facility to the schools. ? One of the biggest problem in the rural area is LUT (Low Utilization Tag). People are not investing money on mobile. Here some points are lighten towards the problem – ??Low call rates can be offered. ??Different value vouchers can be used. ? Provide SIM on low cost.
Conclusion:
I would like to discuss about an industry which is responsible and absolutely welcomes enhanced competition. In fact, Idea cellular ltd. is the outcome of the process of competition in the telecom industry. I believe that the success of this industry in the market place is by delighting customers through affordable tariffs and high quality and reach of networks, instead of any possible manipulation in the area of spectrum management. I have no doubt that the Department has nothing but the best interest of the industry and customers at heart and whatever you do will be to support India's continuing growth in this vital sector. I saw from the Consumer Research that most of the respondents are using Idea but they are just using it because it is available in the market at the affordable and comparative Prices. We can find that Idea is not the best Cellular service provider in India because apart from the basic cellular services and the tariff plans, it?s not good at any point. Because most of the respondents have rated it as average more. And of course the survey research always reflects the truth. The costs of introducing cellular services for Idea are marginal in nature, as it needs only to augment its cellular switch/equipment capacity and increase the number of base stations. The number of cities, towns and villages it has covered already works to its advantage as putting more base stations for cellular coverage in these areas comes within eligible, marginal cost. Besides such cost advantages, it has also other cost advantages for the latest cellular technology. As a late entrant into the cellular market, it has dual advantage of latest technology with modern features, unlike other private cellular operators who
started their service more than 4-5 years back and low capital cost due to advantages of large scale buying of cellular switch/equipment. The interesting observation of this survey is the sales of the toppings were increasing regularly. It reveals that popularity of toppings was increasing through sales. In my survey I found that most of the customer?s view towards Idea Prepaid connections & toppings are Good (50%) & Excellent (25%). But Idea must take care towards unsatisfied customers (5%). The average rating for the company is being Good´. Some respondents commented that Idea is very worst at Coverage. No doubt Idea has very good quality of network. Customer feels delightful with the Idea services and is satisfied with Idea Customer service. Customer is aware of various offers & schemes through various ways of advertisements in news papers, television, radio & SMS by Company.
Questionnaire
.
Questionnaires
1) Are you fond of mobile phones? ? Yes ? No 2) Do you use any mobile phones? ? Yes ? No 3) Which company’s simcard do you prefer to use? ? Idea ? Airtel ? Vodafone ? BSNL ? Reliance 4) From which sources did you get information about these simcards? ? Newspapers ? Television ? Friends ? Others 5) Are you aware of Idea simcard? ? Yes ? No
6)
Have you seen any advertisement of idea cellular limited? ? Yes ? No
7) Do you use Idea simcards? ? Yes ? No 8) Do you want to buy Idea sim card? ? Yes ? No ? Can?t say now 9) Which factor do you considered while buying Idea Cellular Limited? ? Network ? Schemes ? Brand image ? Call Charges ? If other than please specify……………….
10) From how long do you use Idea sim card? ? less than a year
? 1 to 3 year ? More than 3 years 11) Have you seen any advertisement of Idea Cellular Limited? ? Yes ? No 12) Do you face network problem any time? ? Sometime ? Never ? Often 13) In which area of service in idea sim card do you want to improve? ? Network ? Quality ? Schemes ? Call Charges. 14) Do you satisfied with the service of Idea Cellular Limited? ? Yes ? No.
15) If not than give the suggestions for improvement.
………………………………………………………………………… ……………………………………………………………… Name: ……………………………………………. Sex: ………………. Age: …………………….. Qualification: ……………………………………. Contact No.: ………………………………………
Advertisement of Idea Cellular Ltd.
References:
Marketing Management Research Methodology www.Google.Com www.IdeaCellularLtd.Com
::-
Philip Kotler C.R.Kothari
doc_710993935.docx