Report project on Raymond

Description
Raymond is a male given name. It was borrowed into English from French (older French spellings were Reimund[1] and Raimund,[2] whereas the modern English and French spellings are identical). It originated as the Germanic Raginmund or Reginmund.

PROJECT REPORT ON

TABLE OF CONTENT CHAPTER 1: INTRODUCTION 1. OVERVIEW OF INDIAN ECONOMY AND ITS SECTORS 2. OVERVIEW OF INDUSTRY 3. PROFILE OF THE ORGANISATION o HISTORY OF THE COMPANY o VISION AND MISSION o ORGANISATION STRUCTURE 4. KEY COMPITITORS OF THE COMPANY. CHAPTER 2: COMPANY ANALYSIS 1. 2. 3. 4. PEST ANALYSIS PORTERS 5 FORCES MODEL SWOT ANALYSIS USP (unique selling proposition)

CHAPTER3: MARKETING STRATEGIES 1. INTRODUCTION AND IMPORTANCE OF MARKETING STRATEGIES 2. MARKETING MIX OF THE COMPANY 3. BCG MATRIX OF THE COMPANY CHAPTER4: FINANCIAL ANALYSIS 1. SOURCES OF FINANCE 2. KEY INVESTMENTS 3. RATIO ANALYSIS CHAPTER 5: INDUSTRIAL REPORT AND CONCLUSIONS BIBLIOGRAPHY _________________

CERTIFICATE This is to certify that the project titled “ ANALYSIS OF THE RAYMOND GROUP” is an academic work done by ______________ submitted in the partial fulfillment of the requirement for the award of the degree of Bachelor Of Business Administration from Bharati vidhyapeeth Institute of Management and research, Delhi, under my guidance & direction. To the best of my knowledge and belief the data& information presented by him/her in the project has not been submitted earlier Name of the Faculty Guide ______________

CHAPTER 1 INTRODUCTION

INDUSTY PROFILE

Textiles is the largest single industry in India accounting for about 20 per cent of the total industrial Production . It provides direct employment to around 35 million people. Textile and clothing exports account for about 31.1 per cent of the total value of exports from the country and 19 per cent of the total share of exports. There are 1,850 textile mills with a spinning capacity of about 37 million spindles. While yarn is mostly produced in the organised mills, fabrics are produced in the decentralised power loom and handloom sectors as well. The Indian textile industry continues to be predominantly based on cotton, with about 65 percent of raw materials consumed being cotton.

There are 1850 mills in the country of which 284 are composite mills (where the whole cycle of production from yarn manufacture, to processing to fabric production takes place) and 1438 spinning mills. The installed capacity is 37 million spindles, 450,000 rotors and 1,40,000 looms.There are approximately 1200 medium and large scale textile units in the mill sector and 20 per cent of these mills are located in Coimbatore (Tamil Nadu). The handloom industry is the largest decentralised economic activity providing large-scale rural employment to nearly 12 million people. It is also the biggest cottage industry after agriculture. The handloom sector contributes more than 20 per cent of the country’s fabric requirement. The bulk consumption of the handloom sector is by the domestic market while about 15 per cent of the total production is exported presently in the form of fabrics and made-ups. The technology employed in the handloom industry is simple and environment friendly. The loom itself is operated solely by human metabolic energy and requires space of barely 10 sq metres. The 4 million handlooms scattered throughout the country involve the efforts of some 15 million men and women predominantly in the villages.

Raymond is the co-founder and CEO of Silverstone Solutions – a Mobile and New Media Marketing and Creative Interactive Solutions group established in 1996. He is a B.Com Informatics graduate from the University of Johannesburg; a founding member of the South African Council of the Mobile Marketing Association in 2008, and currently serves as Co-Chairman of the MMA; Also a member of the Direct and Interactive Marketing Association (DMA) and the Digital Media and Marketing Association (DMMA formerly OPA). SilverstoneCIS is spearheaded by Raymond and his brother Laurent Buckle. Their passion to develop integrated, interactive, multi-channel marketing, communication and business solutions, makes them a driven and formidable pair. As a true digital company who originated early and

grew organically in the online era, the duo is copiously at ease and intentional about the technologies, practices, trends and opportunities offered by mobile. Their work is being recognised by peers locally and abroad for their advanced, integrated and results driven solutions. These include:
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The first Gold Loerie for an online software development project, was won by SilverstoneCIS for a sophisticated online music mixer for Jack Daniel’s in the US (2005) DMA Gold Assegai – Digital Media – Vodacom AdMe Mobile Opt-in Marketing Campaign (2008) DMA Gold Assegai – Technology Solutions & Innovations- Vodacom AdME Mobile Opt-in Marketing Campaign (2008) Nkosi Grand Prix Award –this coveted award was bagged by SilverstoneCIS for building, running and marketing AdMe for Vodacom. This is a premium South African mobile Opt-in marketing Platform with 450,000 opt-in members at that stage. (2008) Echo Awards USA Business and consumer services in direct marketing (2009) MMA Global Award Finalist (2010) … Winner to be announced in LA on Nov 17th for Best Use of Mobile Marketing – Cross-Media Integration – EMEA

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The campaign represented the South African Government’s first unified mobile communications platform serving all Government Departments in the promotion of their content and initiatives around the 2010 FIFA Soccer World Cup
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DMA Assegai Relationship Marketing (2010) – For another SilverstoneCIS flagship product “NETwrx” : This is a landmark Business Social Networking and Event Relationship Management platform.

What’s a typical workday for you? In a nutshell – it’s hectic and mostly unpredictable because we work in a very deadline intensive environment with proposal, campaign and project-based milestones driving our daily activities – it is easy to get caught up in the work and forget the big picture, but it’s an adrenaline rush. It is all about optimizing one’s time; coveted moments with family and being apart, dedicated time to think strategically and of course getting things done – I enjoy putting time aside for blue sky thinking and medium term planning – the operational stuff just invades everything else……

What do you enjoy most about your portfolio? We create and innovate all the time. Although we’ve got rock star developers and creatives working with us, I still get my hands dirty in developing and designing software – and you can’t get Laurent out of Photoshop. The most fulfilling part is when it looks good, works well and the concept, planning and hard work delivers results – whether that means clicks and actions, leads or sales – it’s all measured so we can tell! How do you handle work stresses? Procrastinating doesn’t solve it, so I try to face issues head on, deal with it and get over it. It’s important to be able to keep things in perspective and not to overreact, that means leaving time to process and let things sink in. A game of golf whenever I can get away; cocooning with the family over weekends, and trying to keep decent hours at the office all help to keep stress at bay. What has been your biggest professional challenge? Keeping things simple and staying focused… We’re involved in a business where the sky’s the limit to what you can develop, create and include in the solution from a business, creative and technical solution perspective. We always have more to give than what is required… We have had to learn not to throw everything into the pot and not to over-invest in a project or product.

Over the last few years, focusing has also helped us to get really good in very specific areas. It is now much easier to define what we do and to differentiate the company. What is your No 1 industry peeve? Talkers versus doers – there’s a lot of hype in the mobile and social media space, simply because it represents such a huge opportunity, and everyone’s trying to get in on it. Unfortunately guys who sound like they know what’s going on, do not always deliver the goods, and is giving the industry a bad name and in a sense spoiling the opportunity for growth. That’s one of the reasons we decided to get actively involved in industry associations like the MMA, DMA, DMMA and WASPA where the members have to subscribe to a code of conduct, standards and guidelines and have a better understanding of industry best practice. What are the favorite brands that you cannot live without? Online or offline? I don’t think of myself as a brand guy, but when you start to think about it, it’s a big bag… Google, Microsoft, Apple, ASUS/HP, LinkedIn, Twitter, Coke, Camel, Amstel, Jack Daniel’s, Woolies, Merc, Taylormade, Levis, Cape Union Mart, Caterpillar, Nike, and the list goes on… I suppose in a sense we’re all slaves to brands whether we like it or not – you use it, like it, develop a preference and eventually pay a premium for it. How do you relax? I enjoy my relationships with family and friends, reading, playing games and golf and coding – oops. What’s your chosen way to communicate with family and friends, (mobile, social networking pages like Facebook, Skype, emails, fixed lined telephone)? In person, phone, email, instant messenger (MSN/Skype), SMS, Social Media Platforms: in that order. I view social platforms like LinkedIn, Twitter and Facebook as business communication, networking and marketing tools and prefer not to share personal details on it. I must admit I enjoy keeping up to date with what friends and family are sharing, but that’s not for me.

What’s a favorite local holiday destination? Why be limited in beautiful South Africa? North coast, South Coast, Western Cape, Garden Route, Bushveld and Lowveld… What’s your idea of a relaxing Sunday morning? Waking up slowly and being with my wife and children… Do you have a favorite online site? Too many too mention, but since I got an iPad with an application called Flipboard, my favorite content comes to me. The application brings articles with images on the back of short twitter links or RSS Feeds. It revolutionizes how you consume relevant and interesting content, and the experience is like flipping through your favorite magazine.

1.2 COMPANY PROFILE AND HISTORY The Raymond Group was incorporated in 1925; and within a span of a few years, transformed from being an Indian textile major to being a global conglomerate.In the endeavor to keep nurturing quality and leadership, they always choose the path untrodden - from being the first in 1959 to introduce a polywool blend in India to creating the world's finest suiting fabric.Today, the Raymond group is vertically and horizontally integrated to provide our customers total textile solutions. Few companies across the globe have such a diverse product range of nearly 12,000 varieties of worsted suiting to cater to customers across age groups, occasions and styles. They manufacture for the world, the finest fabrics- from wool to wool-blended worsted suiting to specialty ring denims as well as high value shirting .After making a mark in textiles,Raymond forayed into garmenting through highly successful ventures like Silver Spark Apparel Ltd. and Regency Texteis Portuguesa Lda (for fine Tailored Suits, Trousers and Jackets), EverBlue Apparel Ltd. (Jeanswear) and Celebrations Apparel Ltd. (Shirts).They also have some of the most highly respected apparel brands in our portfolio: Raymond, Manzoni , Park Avenue, ColorPlus, Parx, Be:, Zapp! and Notting Hill. With a 500 million US$ turnover, we are today one of the largest players in fabrics, designer wear, denim, cosmetics & toiletries, engineering files & tools, prophylactics and air charter services in national and international markets. All our plants are ISO certified, leveraging on cutting-edge technology that adheres to the highest quality parameters while also being environment friendly.

Around the time the Singhania family was building, consolidating and expanding its various businesses in Kanpur, one Mr. Wadia, was in a similar manner engaged in fulfilling his dream: he set up a small woollen mill in the area around Thane creek, 40 kms away from Bombay. This mill was soon acquired by the Sassoons, a well-known industrialist family of Bombay, who renamed it as The Raymond Woollen Mills. When the Singhanias were looking for new regions to establish their presence and new fields to venture into, they concurred that textiles appeared to hold promise. A piece of information that a woollen mill was available on the outskirts of Bombay clinched the issue. When the grandson of Lala Juggilal, Lala Kailashpat Singhania took over Raymond in 1944, the mill was primarily making cheap and coarse woollen blankets, and modest quantities of low priced woollen fabrics. The vision and foresight of Mr. Kailashpat Singhania helped greatly in establishing the J.K. Group’s presence in the western region. Under his able stewardship, Raymond embarked upon a gradual phase of technological upgradation and modernisation producing woollen fabrics of a far superior quality. Under Mr. Gopalakrishna Singhania, the mill became a world-class factory and the Raymond brand became synonymous with fine quality woollen fabrics. At Raymond, quality did not rest on its laurels. When Dr. Vijayapat Singhania took over the reins of the company in 1980, he injected fresh vigour into Raymond, transforming it into a modern, industrial conglomerate. His son Mr. Gautam Hari Singhania, the present chairman and managing director has been

instrumental in restructuring the Group. With the divestment of the Synthetics, Steel and Cement divisions he initiated, the Group has emerged stronger with a better bottom line, more focused approach, become market oriented and achieved a consolidated position. Today, the woollen mill by the creek has turned into a Rs. 1400 crores conglomerate and is India’s leading producer of worsted suiting fabric with 60% market share. It is also the largest exporter of worsted fabrics and readymade garments to 54 countries including Australia, Canada, USA, the European Union and Japan. The Raymond group is also the leader among readymades in India with a turnover of Rs. 2000 million with its three brands – Park Avenue, Parx and Manzoni. In its pursuit of excellence Raymond continues to achieve enhanced customer satisfaction through ongoing innovation. And happily the growth graph continues to rise higher…and higher.

Date of Establishment Revenue Market Cap Corporate Address Management Details

1925 299.154 ( USD in Millions ) 19623.4587041 ( Rs. in Millions ) Plot No 156/ H No 2,Village Zadgaon,Ratnagiri415612, Maharashtra www.raymond.in Chairperson - Gautam Hari Singhania MD - Gautam Hari Singhania Directors - B V Bhargava, Gautam Hari Singhania, I D Agarwal, Nabankur Gupta, Nana Chudasama, P K Bhandari, Pradeep Guha, R Narayanan, Shailesh Haribhakti, Shailesh V Haribhakti, Thomas Fernandes, U V Rao, Vijaypat Singhania Textile Raymond was incorporated in 1925 and is a leading Indian textile major. The company is part of global conglomerate Raymond Group. Raymond produces wool-blended and premium polyester viscose worsted suiting. Besides, textile company has also diversified in engineering and aviation. Raymond is largest manufacturer of steel files in the world accounting 30% of market share. Raymond’s textile plant is l

Business Operation Background

Financials

Company Secretary Bankers

Auditors

Total Income - Rs. 14360.384 Million ( year ending Mar 2010) Net Profit - Rs. 263.651 Million ( year ending Mar 2010) Thomas Fernandes Bank of America, Bank of India , Bank of Maharashtra, Central Bank of India, Citi Bank, HDFC Bank, HSBC Bank, Standard Chartered Bank, State Bank of India Dalal & Shah 1

BOARD OF DIRECTORS
Gautam Hari Singhania Executive Chairman & manager Director, Promoter-Director Nominee Director, Non-Executive Director Non-Executive Director Non-Executive Director Non-Executive Director Non-Executive Director Non-Executive Director

Ishwar Das Agarwal

Pradeep Kumar Bhandari Pradeep KaliPada Guha Nabankur Gupta Shailesh Vishnubhai Haribhakti Vijaypat Singhania

1.3 GROUP COMPANIES OF RAYMONDS: * Raymond Ltd. - Raymond Ltd. is among the largest integrated manufacturers of worsted fabrics in the world. * Raymond Apparel Ltd. Raymond Apparel Ltd. has in its folio, some of the most highly regarded apparel brands in India - Manzoni, Park Avenue, Color Plus, Parx, Be: and Zapp! and Notting Hill. * ColorPlus Fashions Ltd.-: ColorPlus is among the largest smart casual brands in the premium category. The company was acquired by Raymond to cater to the growing demand for a high end, casual wear brand in the country. * Silver Spark Apparel Ltd. - A garmenting facility manufacturing formal suits, trousers and jackets. * Regency Textiles Portuguesa Lda -: A facility set-up in northern Portugal bordering Spain, in Caminha for the manufacturing suits, jackets and trousers. * EverBlue Apparel Ltd. - A state-of-the-art denim garmenting facility. * Celebrations Apparel Ltd. -: A facility set-up for the manufacture of formal shirts.

* J.K. Files & Tools -: A leading player in the engineering files & Tools segment and the
largest producer of steel files in the world.

1.4 RAYMOND’s BRANDS A 100% subsidiary of Raymond Limited, Raymond Apparel Ltd. (RAL) ranks amongst India's largest and most respected apparel companies. We bring to our customers the best of fabric and style through some of the country's most prestigious brands- Raymond, Manzoni, Park Avenue, Color Plus, Parx, Be:, Zapp! And Notting Hill. The company's Design Studio in Thane is well-equipped with state-of-the-art facilities, which stimulate and nurture the creative energies of the Design Team. Their efforts are complimented by a research team, which keeps a close watch on international fashion forecasts and design trends. A Design Studio has also been set up in Italy recently, which has further enhanced our reputation in providing cutting edge design solutions of an international standard All our brands are available at exclusive brand stores, ‘The Raymond Shop’ retail outlets and multi-brand outlets across India and the Middle East

Manzoni offers discerning customers the finestin contemporary international style and luxury. * Super Premium & first home grown Entry level Luxury* The finest 2ply200s,cottton shirt launched by Manzoni for the first time in India. 16 * The product range comprises Of super premium formalwear And sportswear including Suits, shirts, trousers and High quality accessories such As -Handcrafted silk ties,

-Pure leather shoes crafted in Europe - leather belts

Launched in 1986,Park Avenue provides stylish and innovative wardrobe solutions to welldressed gentlemen. As India’s premium lifestyle brand, its designs embody the latest in international fabric, styling, colour and fashion trends. We cater to customer needs with formal clothing for varied occasions; be it for a day at office, high-powered corporate meetings, family get-togethers or festive occasions. The shirts, trousers, suits and jackets need little care and therefore convenient to carry, while traveling.. * Leader in Men’s formal wear * Awarded Super Brand status in 2006 -07 * Most innovative brand of the year 2006-07 -Shirts made from Bamboo fiber for the first time in India BY Park Avenue in 2006. -Stain resistant suits for the first time in India by 2006.

Set up in 1993,Color Plus is one of India's leading casual wear brands. Our shirts, trousers, knits, survival gear and accessories have always met international quality standards. Today, Color Plus is present in over 180 locations in the South and West Asia through exclusive stores and select 'The Raymond Shop' outlets and is already in the process of expanding further. * India’s only super premium smart casual brand * Know for Innovation and creativity * Thermo-fused buttons, Golf ball wash, Soft jeans, Wrinkle free technology, Stainfree fabric, cone dyed technique.

Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. Parx was launched in 1999 to cater to the smart and fashionable clothing segment. The brand affords a wide range of shirts, trousers, denims, polo’s and outerwear. * Leader in Smart semi formal wear * Nominated for -Best casual wear Brand 2006-07. -Best Advertising Campaign”

Be: offers a wide range of apparel and accessories for women across categories namely - Women’s Western wear, Women’s Ethnic wear, Lounge Wear and Club wear. Be: brings a large collection of designer products to a large audience that is increasingly becoming aware of designer wear and dreams of possessing one. Affordability, Accessibility and Acceptability are the three attributes that characterise Be:

Zapp! presents an exciting range of garments and accessories targeted at fashion conscious young adults between the age group of 4-12 years. From party wear to casual wear, kids can now choose a different style for each different occasion.To go with their clothes, kids can also shop for accessories such as footwear, bags, bed and bath linen. With our exciting clothes and accessories line complete with a unique and fun experience; we look forward to redefining the kidswear market in the country

. Notting Hill reflects style and manifests originality of today’s fashion-conscious and discerning young professionals at an affordable price. Notting Hill was launched in 2007 to cater to the popular price segment. Designed in-house, the brand collection features a spectrum of men’s lifestyle products comprising of suits, shirts, trousers, jeans, t-shirts.Notting Hill promises to be an instant hit with the young working professionals.By the end of the first year Notting Hill would be made available across India with over 400 distribution points.

KEY COMPETITORS
Some of the major industrialists in textiles are the Mafatlals, the Wadias, the Piramals, Raymond Group, the Birlas, Lalbhai’s, Kasliwals and Parikhs. Some of the leading mills in India are Arvind Mills for denim in Ahmedabad, Lakshmi Mills in Coimbatore, Madura Coates and GTN Textiles.

Mafatlals:
The Arvind Mafatlal Group’s textiles and apparel business total about U.S. $ 90-100 million in annual sales. Its flagship company Mafatlal Industries Ltd., has international customers including Marks and Spencer, Philip Van Heusen, GAP, JC Penney, Klopman, Haam & Al Ghanemi among others and is one of the largest exporters of fabrics in the country. In the domestic market, it has a distribution network of 200 plus Mafatlal Family shops spread across the country. AMG also has garmenting facilities ( in a joint venture with Gruppo La Perla, Italy) and a joint venture with Burlington Industries, U.S. for a denim manufacturing facility in Navsari, Gujarat.

Wadias:
The Wadias own The Bombay Dyeing & Mfg. Co. Ltd., their flagship company, with 5 unitscovering spinning, weaving and processing, with production exceeding 300,000 meters of fabrics per day and a turnover of approximately U.S. $ 90 million. The company which pioneered the export of textiles in 1940 has a unique India-wide distribution network of over 550 exclusive franchised retail shops covering more than 300 towns. In fact, Bombay Dyeing is one of India’s foremost brands producing sheets, towels, furnishings, suitings, shirtings and is among the country’s foremost producers of cotton, synthetic fabrics and readymades.

Piramals:
The Morarjee Goculdas Spinning & Weaving Company Ltd. ( with a turnover of U.S. $ 60million) is a Piramal group enterprise – part of the $ 400 million Piramal Enterprises Ltd. Morarjee has entered into a 50:50 joint venture with Manifattura di Valle Brembana Spa of Italy for manufacturing high count shirting fabrics. It also has a 50:50 joint venture with Manifattura Castiglioni Spa of Italy for marketing of home furnishing products . It has also entered into a technical collaboration with Ms/ AG Cilander of Switzerland for offering different types of finishes for its fine count voiles.

Birlas :
The Aditya Birla group which is India’s third largest industrial house has a major textiles operation,with its flagship company, Indian Rayons Ltd. producing a range of products from viscose filament yarn and flax yarns to worsted yarn and fire fighting hosepipes. In fact, the Aditya Birla group is the world’s largest producer of viscose staple fibre. It is also in the garments business with Madura Garments in India being a leader in the branded apparel market in India The Birla compay - Grasim Industries which has a turnover in excess of U.S. $ 100 million is also in the fibre business. In fabrics, the Birla group has two major brands namely, Grasim and Graviera suitings. The Aditya Birla group also has textiles mills overseas in Thailand, the Philippines and Indonesia.

The Lalbhais:
The Arvind Mills Ltd. is the flagship company of the U.S. $ 550 million Lalbhai group. It is one of the top ten manufacturers of denim in the world. The group companies include Arvind Products Ltd., Arvind Worldwide (M) Inc, Mauritius, Arvind Worldwide Inc, U.S.A., Arvind Clothing Ltd. ( which has a collaboration with Cluett International Ltd. of the U.S.), Arvind Fashions Ltd. ( which has a tie-up with VF Corporation of the U.S.A), and Arvind Overseas (Mauritius) Ltd., Mauritius.

Kasliwals:
The S. Kumar Group of the Kasliwals with a turnover of approximately U.S. $ 200 million is in the business of blended suitings, home textiles, worseted fabrics and read to wear items. In the uniform and work wear segment, S. Kumars is the dominant brand in India. The group has a 100per cent EOU in home textiles and manufactures polyester and wool blended and 100 per cent worsted fine and superfine fabrics.

Parikhs:
The Ashima Group owned by C.N. Parikh with its flagship company, Ashima Ltd. is one of India’s leading 100 per cent cotton fabric manufacturers. The Ashima Group turnover is U.S. $ 153 million. It has a marketing arrangement with Cone of the U.S.A. With an annual capacity of 65 million metres of woven and circular knitted cotton fabrics and on account of its qualitative supremacy it commands a base of discerning customers in more than 45 countries around the world. Its products include denim, suiting, shirtings,interlining fabrics and circular knitted grey fabrics.

2.Company Analysis CURRENT ISSUES AND KEY HIGHLIGHTS Raymond has expanded capacity of worsted suitings to 33 million meters with a new facility at Vapi,gujrat ,in addition to expansion of capacity of denimfabric to 40 million meters.It has set up 3 world class garmenting units near banglore . Raymond has joined hands with UCO NV of belgium, a leading producer of high end denim to form a global denim compony and manufacture in 3 continenets with global marketing network, It has also joint venture with a leading wollen fabric manufacturer called Lanificio Fedora It is also facing tough times because its wholly owned subsidiary in Europe – Regnecy Texties Portuguese Ltd,filed for insolvency due to adverse changes in the European marketconditions coupled with the bankruptsy of its major customers. To add more, to its Auto component segmentRayves, Raymond Ltd. JV with Treves S.A. of France will make printed seating fabric for TATA Motor's five seater Magic Iris. This initiative will help it to establish its presence prominently in the automotive seat fabric segment & make to make its strong presence in auto component segment.

Achievements and Milestones
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1925 - Setup of The Raymond Woollen mill in the area around Thane creek. 1944: Lala Kailashpat Singhania took over The Raymond Woollen Mill. The mill was primarily making cheap and coarse woollen blankets, and modest quantities of low priced woollen fabrics. 1950 - Setup of a new manufacturing activity for making indigenous engineering files known as JK Files & Tools. This has now become the largest facility of its kind in the world. 1958 - The first exclusive Raymond Retail showroom, King's Corner, was opened in 1958 at Ballard Estate in Bombay. 1964 - Setup of a new Combing Division. This was followed by a phase of vertical integration, facilitating in the processing of multi-fibres and technology improvements to make blended fabrics. 1968 - Raymond setup a readymade garments plant at Thane. The readymade garments division of Raymond has since then grown rapidly. Raymond has now become the leader among readymades, in India, achieving a business turnover of over Rs. 2000 million. 1979 - A new manufacturing facility was set up at Jalgaon, to meet the increasing demand for worsted woollen fabrics. 1980: Vijaypat Singhania took over the reins of the company. He injected fresh vigour into Raymond, transforming it into a modern, industrial conglomerate. 1986 - Launch of "Park Avenue", the premium lifestyle brand providing a complete wardrobe solution to the men who like to dress well & be current on styles & fashion. 1990 - The first showroom abroad for Raymond in Oman. 1991 - A new manufacturing facility was set up at Chhindwara, near Nagpur. 1995: Superfine pure wool collection under the Lineage Line (Super 100S to Super 140S). 1996: The Renaissance Collection made of Merino wool blended with polyester and specialty fibres (Super 100S to Super 140S). 1996: Raymond's denim; focusing on quality, innovation and the creation of exclusive products that have always caught the eye of some of the world's leading denimwear brands. Its designs have always kept pace with the changing styles and cuts found in every youngster's closet. With a 40 million meters capacity, Raymond today ranks amongst the top 2 producers of ring denim in India 1999: The Chairman's Collection of Super 150S made from Merino Wool and Cashmere followed by Super 160S to Super 190S.

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1999: Launch of "Parx", a premium casual wear brand bringing customers a range of semi-formal and casual clothes. 2000: Launch of "Be:", exclusive prêt line of ready-to-wear designer clothing for men and women. 2002: Acquisition of ColorPlus. 2003: Setup of 'Silver Spark Apparel Ltd.' for manufacturing suits and formal trousers catering largely to export markets. 2004: Super 220S fabrics under the Chairman's Collection. 2005: Setup of state-of-the art jeanswear facility 'Everblue Apparel Ltd.' near Bangalore. 2005: Setup of state-of-the art facility 'Celebrations Apparel Ltd.' for the manufacturing of formal shirts. 2005: Raymond achieved a rare feat and a historical milestone with the creation of the world's finest worsted-suiting fabrics from the finest wool ever produced in the worldThe Super 230s made up of 11.8 micron of wool. 2005: Launch of 'Expressions' an exquisite collection of all wool and polywool suiting specially crafted using exotic fibres like Cashmere, Angora, Mohair, Bamboo, Casein. 2006 Set of Raymond's third worsted unit at Vapi in Gujarat. Raymond now has 3 state of the art units with a combined capacity of 31 million meters of worsted fabric. 2006 Launch of design studio in Italy for cutting edge design capabilities for exports and domestic brands. 2006: Set up of world class carded woollen unit, Raymond Fedora Ltd, in Jalgaon. 2006 Set up of greenfield shirting unit at Kolhapur producing high value cotton shirting. This facility is set up as part of the company's JV with Gruppo Zambaiti. 2006 Set up of J.K. Talabot Ltd - JV with MOB, France for the manufacturing of files and rasps. 2006 Launch of Zapp! our kidswear brand with first store in Ahmedabad. 2007 Entered into Joint Venture to retail premium brand ‘GAS’ in India. 2007 Launch of new brands for women’s wear. 2008 Launch of 'Raymond Finely Crafted Garments' – readymade apparel under Raymond brand. 2008 Launch of 'Neckties & More' - New format store for accessories.

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SWOT ANALYSIS

STRENGHTS The strengths Raymond Group are as follows: ? Company’s name Raymond signifies the quality image high standard and quality product. ? Loyalty from customers is also the major strength for the company. ? Employees are also loyal due to the decentralized culture of company. ? People trust on products due to the proper health and safety measures. ? Being a multinational company it has the capability to attract more customer than the local companies. ? Company has the ability to compete in a dynamic environment. ? Company always adapts the new technology. WEAKNESSES The weaknesses are as follows: ? There is not much margins for retailers to prefer it’s sales. ? The distribution cost is high as compared to the competition in the local market. ? Company mostly advertises suitings, advertisement is not so better. OPPORTUNITIES The opportunities are as follows: ?Various challenges, a huge opportunity that needs to be capitalised. Global Trade is expected to be triple from the current USD 305 Bn to USD 856 Bn. ? The company needs to increase focus on product development like new specialized fabric like Smart Fabrics, Specialized treatments etc. THREATS The Threats are as follows: ? Almost all the major players in the industry are competing with each other not only on the basis of lower prices but also on better quality.. Increasing Social and Ecological awareness is likely to result in increased pressure on the company to follow international labour and environmental laws. Regional Trade Alliances.

PORTERS 5 FORCE MODEL
The model of pure competition implies that risk adjusted rates of return should be constant across firms and industries . Michael Porter provided a framework that models an industry as being influenced by five forces . the strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates.

The threat of the entry of new competitors
Profitable markets that yield high returns will attract new firms. This results in many new entrants, which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can be blocked by incumbents, the abnormal profit rate will fall towards zero (perfect competition).
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The existence of barriers to entry (patents, rights, etc.) The most attractive segment is one in which entry barriers are high and exit barriers are low. Few new firms can enter and non-performing firms can exit easily. Economies of product differences

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Brand equity
Switching costs or sunk costs Capital requirements Access to distribution Customer loyalty to established brands Absolute cost Industry profitability; the more profitable the industry the more attractive it will be to new competitors

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The Threat of substitute products or services

The existence of products outside of the realm of the common product boundaries increases the propensity of customers to switch to alternatives:
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Buyer propensity to substitute Relative price performance of substitute Buyer switching costs Perceived level of product differentiation Number of substitute products available in the market Ease of substitution. Information-based products are more prone to substitution, as online product can easily replace material product. Substandard product Quality depreciation

The bargaining power of customers (buyers)
The bargaining power of customers is also described as the market of outputs: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
• • • • • • • • • • •

Buyer concentration to firm concentration ratio Degree of dependency upon existing channels of distribution Bargaining leverage, particularly in industries with high fixed costs Buyer volume Buyer switching costs relative to firm switching costs Buyer information availability Ability to backward integrate Availability of existing substitute products Buyer price sensitivity Differential advantage (uniqueness) of industry products RFM Analysis

The bargaining power of suppliers
The bargaining power of suppliers is also described as the market of inputs. Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm, when there are few substitutes. Suppliers may refuse to work with the firm, or, e.g., charge excessively high prices for unique resources.
• • • • • • • •

Supplier switching costs relative to firm switching costs Degree of differentiation of inputs Impact of inputs on cost or differentiation Presence of substitute inputs Strength of distribution channel Supplier concentration to firm concentration ratio Employee solidarity (e.g. labor unions) Supplier competition - ability to forward vertically integrate and cut out the BUYER

Ex. If you are making biscuits and there is only one person who sells flour, you have no alternative but to buy it from him.

The intensity of competitive rivalry
For most industries, the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
• • • • •

Sustainable competitive advantage through innovation Competition between online and offline companies; click-and-mortar -v- slags on a bridge[citation needed] Level of advertising expense Powerful competitive strategy The visibility of proprietary items on the Web [2] used by a company which can intensify competitive pressures on their rivals.

How will competition react to a certain behavior by another firm? Competitive rivalry is likely to be based on dimensions such as price, quality, and innovation. Technological advances protect companies from competition. This applies to products and services. Companies that are successful with introducing new technology, are able to charge higher prices and achieve higher profits, until competitors imitate them. Examples of recent technology advantage in have been mp3 players and mobile telephones. Vertical integration is a strategy to reduce a business' own cost and thereby intensify pressure on its rival.

1 POLITICAL ENVIRONMENT The Government has announced the release of a subsidy of US$ 533.87 million for the textile industry under the Technology Upgradation Fund scheme (TUFs). The government extends 10 percent capital subsidy and 5 per cent interest subsidy on installation of machineries and for processing machinery under the TUFS. A 41-member Working Group has also been announced to be set up with a National Fibre Policy, to ensure self-sufficiency in fibre consumption and export requirements in India. The Textiles Committee has also been reconstituted in order to ensure standard quality of textiles both for internal marketing as well as exports. The committee will also establish laboratories and test houses for testing of textiles. In addition, an online marketing and sales portal has also been launched by the textile minister. The e-marketing platform, developed by the Central Cottage Industries Corporation of India and the Handicraft and Handlooms Export Corporation of India, will host more than 1,000 wide ranging handicrafts and handlooms products. It will also provide online services, such as epayment facility through major debit/credit card as well as online tracking of the shipment. Moreover, the Ministry of Textiles is considering setting up textile parks at Vidarbha and Marathwada , the largest cotton growing regions in Maharashtra. Currently seven textile parks are already in various stages of completion in Maharashtra. Thus all this has resulted in favour of Raymonds and thus helped it to gain heights

ECONOMIC India offers cheaper production and marketing costs and enormous opportunities that have tempted Taiwanese companies to work on joint ventures with Indian companies, especially for the manufacture of manmade fabrics. Several European textile and textile machinery manufacturing companies have shown interest in sourcing garments from India. Textile companies were keen to set up base in India due to the cheap labour available here. India offers various incentives like low-cost labour and intellectual right protection to foreign investors. The country allows 100 per cent FDI in the textiles sector. Since the economy of India wasn’t really effected by the recession period, and now in the time of recovery , India has done well being the front runners who have successfully tackled the dark period and the textile industry played pivotal role doing that .Therfore the econimies are favouring the Raymonds.

Social
The Company has an innate desire and zeal to contribute towards the welfare and social upliftment of the community. The Company continues to support the following CSR initiatives: • Smt. Sulochanadevi Singhania School at Thane, Maharashtra and the Kailashpat Singhania High School in Chhindwara, M.P., having overall strength of around 6000 students, provide quality education not only to the Raymond employees’ children, but also to the children of the local populace; • Raymond Embryo Research Centre for cattle is a centre set up at Gopalnagar, Bilaspur, Chhattisgarh and its ceaseless efforts and endeavours have made several significant achievements in Embryo transfer. Raymond was the first organisation in India to introduce Embryo Transfer in Sheep; • J. K. Trust Gram Vikas Yojana (JKTGVY) launched in 1997 helps transfer of the technical expertise gained over three decades to the grass-root level. The mission of this initiative is to significantly improve the quality of life in India’s rural areas through a“Cattle Breed Improvement Programme”. This initiative operates in a network of over 700 Integrated Livestock Development Centre in Chhattisgarh, Madhya Pradesh, Uttarakhand and Andhra Pradesh; and • Raymond Rehabilitation Centre has been set-up for the welfare of under-privileged children at Jekegram, Thane. This initiative enables less fortunate children to be self-sufficient in life. The centre provides free vocational training workshops to young boys over the age of 16. The three-month vocational courses comprise of basic training in electrical, air-conditioning & refrigeration, plumbing, etc

TECHNOLIGICAL Technical textiles segment is expected to employ over 300000 additional workers increasing the total employement in the sector to 1.2 million by year 2012. the govt has set up four centers of excellence for providing one stop facilities for testing ,hrd and research and development.

MARKETING STRATEGIES

3. Marketing strategies MARKETING STRATEGY AND MARKET SEGMENTATION STP When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, Promotion) – maybe extended by three more Ps for marketing services (People, Processes, Physical Evidence). Market segmentation and the identification of target markets, however, are an important element of each marketing strategy. They are the basis for determining any particular marketing mix. Basic steps in marketing strategy are as follows:Various advantages of market segmentation are:1.Helps distinguish one customer group from another within a given market. 2.Facilitates proper choice of target market. 3.Facilitates effective tapping of the market. 4.Helps divide the markets and conquer them. 5.Helps crystallize the needs of the target buyers and elicit more predictable responses from them ; helps develop marketing programmes on a more predictable base; helps develop market offer that are most suited to each group. 6.Helps achieve the specialization required in product; distribution, promotion, and pricing for matching the customer group and develop marketing offers and appeal that match the need of each group. 7.Makes the marketing effort more efficient and economic. Helps concentrate efforts on the most productive and profitable segment, instead of frittering them over irrelevant, or unproductive, or unprofitable segment. 8.Helps spot the less satisfied segments and succeed by satisfying such segments. 9.Brings benefits not only to the marketer but also to the customer as well. 10.When segmentation attains high sophistication, customers andcompany can choose each other and stay together. Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Target marketing can be the key to a small business’s success. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities. Market targeting Market targeting simply means choosing one’s target market. It needs to be clarified at the onset that marketing targeting is not synonymous with market segmentation. Segmentation is actually the prelude to target market selection. One has to carry out several tasks beside segmentation before choosing the target market.

Through segmentation, a firm divides the market into many segments. But all these segments need not form its target market. Target market signifies only those segments that it wants to adopt as its market.

BCG MATRIX

In BCG Matrix product or business unit are identified as Stars, Cash Cow,Dogs, Question mark. The Matrix can be explained are as follows. Stars (high growth, high market share) Stars are using large amounts of cash. Stars are leaders in the business. Therefore they should also generate large amounts of cash. Stars are frequently roughly in balance on net cash flow. However if needed any attempt should be made to hold your market share in Stars, because the rewards will be Cash Cows if market share is kept.

] Cash Cows (low growth, high market share) Profits and cash generation should be high. Because of the low growth, investments which are needed should be low. Cash Cows are often the stars of yesterday and they are the foundation of a company.

Dogs (low growth, low market share) Avoid and minimize the number of Dogs in a company. Watch out for expensive ‘rescue plans’. Dogs must deliver cash, otherwise they must be liquidated.

Question Marks (high growth, low market share) Question Marks have the worst cash characteristics of all, because they have high cash demands and generate low returns, because of their low market share. If the market share remains unchanged, Question Marks will simply absorb great amounts of cash. Either invests heavily, or sell off, or invest nothing and generate any cash that you can. Increase market share or deliver cash.

PRODUCTS, PLACES and PRICE Textiles Recognised as the most respected Textile Company of India*, Raymond Limited is amongst the first three fully integrated manufacturers of Worsted Suiting in the world. As the flag-bearer of the multi-product, multi-divisional Raymond Group, it enjoys over 60% share of Indian Worsted Suiting Market. It produces 25 million metres of high-value pure-wool, wool blended and premium polyester viscose suiting in addition to half a million blankets and shawls, all marketed under the flagship brand "Raymond" - a worldwide trusted name since 1925. It also produces and markets plushvelvet furnishing fabric in wide array of designs and colours including carpeting for the niche markets of India and Middle East. Manufacturing facilities include three world-class fully integrated plants in India, employing state-of-the-art technology from wool scouring to finishing stage and modern quality management (ISO 9001) as well as Environment Control Systems (ISO 14001). All the plants

are self-sufficient in terms of providing educational, housing, recreation and spiritual support system for the employees and connected townships. Products are distributed through about 300 exclusive retail shops in India and surrounding countries, 30,000 multi-brand retail outlets and over 100 wholesale distributors. In addition to Middle East and SAARC countries, its products are sold to discerning customers in over 60 countries including premium fashion labels all over the world.

Presence in various price positions Raymond provides its products in various price range, consisting from cheap to premium textile products ranging from ~INR 150-10000 under its roof,which helped it during the slowdown too. Thus with the rising economy,customers are likely to return to buy company’s premium textile products. Raymond’s Denim Division They are somewhat passionate about denim. They think of how denim can keep pace with changing fashion and we try to come up with better ways of making plain blue denim. Call it what you want: obsession, commitment, and perfectionism. To us, it’s very simple. We love what we do. Raymond Denim, set up in 1996 produces 20 million meters of differentiated Ringspun denim per annum. One of the world’s very few specialized manufacturers of fancy denims our focus is on quality, innovation and enhanced creation of niche products that satisfy the needs of the world’s leading Jeanswear brands. Within a short time, we have also made our presence felt in the global market. We have made our presence felt global market. A substantial percentage of our production is exported to Europe, South East Asia and North America. Our buyers include trendsetters like Levis, Pepe, Zara, Gap, Tommy Hilfiger, Lee Cooper and AZDA amongst others. To ensure world-class quality, our production plant at Yvatamal uses the best equipment, systems and practices: 1.Tensile and tear strengths are measured by tensorapid equipment. 2.Uster testing controls the evenness of all yarns. 3.Each & every bale of yarn is tested and passed through a double passage draw for effective quality blending. 4.Marzoli ring spinning frames and open-end spinning are equipped with auto doffing and auto bobbin transfer systems. Together with Caipo and Amsler devices we are able to achieve the most creative character ring yarns available. 5.Indigo and sulphur dyeing is achieved on two slasher dye ranges. 6.Suker Muller & Masters slasher dye rangessupport Picanol & Vamatex high speed looms to produce 20 million metres per annum. 7.The Denim fabric is finished on the Cibitex range with micro processing to stabilise shrinkage & skew. The stenter finish stabilises shrinkage & width for our stretch products. 8.Testing and checking at every stage of the manufacturing process is routine.

9.Shade standards and consistency is maintained via the system of wash blankets tested from every roll of fabric. 10.Our water treatment plant purifies and recycles all indigo effluent using reverse osmosisystem enabling us to use all our water for land projects. The entire 105-acre site has been designated as greenbelt status. 11.Creative denims are developed with specialist finishing, fancy yarn devices and other equipment necessary to achieve world-class products. 12.Our onsite laundry facility enables us to experiment with creative finishing to demonstrate the full potential of each individual denim fabrics Files&Tools J.K. Files & Tools, a division of Raymond Ltd. was started in 1950 with its plant at Thane in Maharashtra, India. Today this division manufactures a complete range of Engineer’s steel files besides HSS drills and HSS tool bits from its three plants located in Maharashtra and one in Madhya Pradesh. J.K. Files & Tools is the world's largest manufacturer of steel files with a predominant market share the world. J.K. Files & Tools is also the largest producer of HSS Ground Flute Twist Drills in India with HSS Cutting Tools being manufactured in Chiplun and Pithampur (M.P.) plants. As part of backward integration, the division also operates a captive Hot Rolling mill at Pithampur (M.P.) for catering to its raw material needs. All its plants are IS0 9001 certified and it boasts of an impressive R & D and in-house machine building facilities. More than 50% of its production is exported to more than 50 countries, mainly to developed markets like Europe & USA. For several decades the division has been regularly receiving the Export Excellence Award. In its more than 50 years of operations it has built up a strong goodwill and a wide network of agents and dealers spread throughout the world. Manufacturing Units: Thane, Ratnagiri Chiplun in Maharashtra Pithampur in Madhya Pradesh ,Kolkatta in West Bengal, Surabaya in Indonesia. Products: Files •Saw Files •Machinists' Files •Rasp Files •Needle Files •Others HSS Cutting Tools • Drills •Tool Bit Be: There was a vision to make couture available to all who dreamt of it but could not afford it. Raymond was cognisant of the fact that awareness levels for designer wear was increasing in the country. The rise in demand for ‘value for money’ products and increasing fashion awareness

has seen the market for ready to wear increasing but it does not fulfill consumer aspirations of owning the designer wear. Understanding this need gap in the market an innovative venture was conceptualised by the inimitable textile giant, Raymond Limited. It was an ideal marriage of two parties, a Corporate with strengths in marketing and retailing and the designers gifted with immense talent. Raymond brought together some of the finest Indian designers to introduce a radical and an unheard of concept, ‘Corporatisation of Designer Wear ’ with its Pret-a-porter brandBe: .Be: brings a large collection of designer products to a large audience that is increasingly becoming aware of designer wear and dreams of possessing one. Affordability, Accessibility and Acceptability are the three attributes that characterise The firstBe: store was inaugurated in New Delhi in July 2001 and today Be: has a multi city presence with eight stores in India with two stores in New Delhi, and one each in Ludhiana, Bangalore, Mumbai, Kolkata, Hyderabad and a shop in Pune.Be: also has an international presence with a store in Dubai, UAE. TheBe: chain will soon spread to all-important cities in India and abroad. Be: offers a range of apparel and accessories for both men (32%) and women (72%). Ladies wear comprises of Ladies Western Wear (60%), Ladies Ethnic Wear (30%) and Ladies Accessories (8%) while Mens wear which offers wide range of Mens Westerns is the fastestgrowing category. Be: merchandise is focussed on specific target group making it more wearable and acceptable to consumers. The collection is an electric mix of formal office and eveningwear. The fabric ranges from knits to wovens and cottons & linens to silk, with a spectrum of colours starting from earthy and aqua tones to bright colours. The price range is equally exciting that starts as low as Rs. 600/- to a maximum of Rs.6000/-. Accessories: Presently the Be: collection consists of designer bags for women, belts inspired by traditional Indian artistry, designer shoes by Rinaldi . It also houses exclusive designer jewellery under theBe: in house label. Aviation Raymond diversified into Aviation launching the air taxi service – Million Air with a fleet of three helicopters and Fixed Wing Aircraft in February 1996. It was aimed mainly at the Corporate Travel Segment, which at that time was practically non-existent. Million Air, which completes its eight years of operation in February 2004, now boasts of a regular clientele of over 421 top companies in India and abroad. Million Air has the distinction of achieving overall technical reliability of 99%. During this period, it has operated over 10,000 flights and flew over 27,900 passengers covering a distance of approx. 23,25,000 kms. With Million Air you fly at your convenience, safely in world-class comfort and in style. Million Air is also a member of HAI (Helicopter Association International) & NBAA (National Business Aviation Association, USA and has been awarded "safety Awards" by both the organizations.

Services Offered: •Long distance travel (Domestic and International) on Business Jet Aircraft • Emergency stretcher services on Helicopters • Aerial sight seeing tours and Joyrides •Visits to places of pilgrimage •Factory visits • Film shootings • Flower Dropping • Aerial photography/survey (with prior permission) • Electronic News Gathering .

FINANCIAL ANALYSIS

4.Financial analysis Sources of finance & analysis Raymond reports strong profit growth for the quarter ended September 30, 2010 Highlights: • PAT for the quarter registered 427% increase to Rs 39 crore from Rs 7 crore in the corresponding period of the previous year • For half year ended 30 September 2010, PAT at Rs 14 crore as against loss of Rs 24 crore for previous year • Textiles segment sales grew by 14% The Textile segment sales for 2010 registered an increase of 14% to Rs 393 crore on the back of higher volumes and improved realizations in a buoyant domestic market. The Textile segment reported Earnings Before Interest and Tax (EBIT) of Rs 90 crore which is up by 44% compared to the corresponding period of previous year. The consequent EBIT margin for textile segment has improved to 23% in 2010 from 18% in the previous year. The net sales of the entire Files & Tools business was up 16% to Rs 59 crore for the quarter. The Branded Apparel business witnessed a 6% increase in sales to Rs 174. The closure costs of Zapp! brand have impacted margins. Raymond continues to operate one of the largest specialty retail networks in India in the textile and apparel space with 665 retail stores covering over 1.4 million square feet of retail space. In addition, the Company also has 39 stores in Middle East and SAARC. Like-to-like store sales growth for Company-operated stores for the quarter has been strong at 10%. The company has arrived at an amicable solution to the VRS settlement package issue involving 1885 workers of its Thane textile factory, which suspended operations in November 2009. The total package cost is approx. Rs 260 crore, which is to be paid in two parts – the first part of Rs. 150 crore would be disbursed to the workers immediately, while the balance Rs 110 crore would be disbursed in three years. As on October 25, 2010 over 93% workers have opted for VRS settlement.

Key Financial Indicators Units

Mar-08

Mar-09

Mar-10

Revenue Rs million PAT Rs million Revenue growth Per cent PAT growth Per cent

24,768.1 -16.8 17.1 -101.2

26,610.4 25,733.8 -2,272.8 -453.4 7.4 -3.3 -13,423.9 80.1

In the backdrop of the financial crisis witnessed in the previous financial year and the subsequent fallout, FY 2010 was an extremely challenging year for your Company. However, the resilience and inherent strengths of your Company’s brands, quality manufacturing and deep network relationships enabled your Company to weather the downturn and achieve better performance in FY 2010. Your Company continues to be the market leader in its core business. A number of rationalisation and restructuring initiatives were taken during the year under review to further consolidate its strengths and position itself to take advantage of the upturn. During FY 2010, your Company completed the restructuring exercise of the Files & Tools business by transferring it as a going concern on a slump sale basis to its wholly owned subsidiary JK Files (India) Limited (formerly known as Hindustan Files Limited) effective October 1, 2009. This restructuring brings together different entities of your Company’s Files & Tools businesses into a single legal structure and leverage synergies. In view of this restructuring, the standalone performance of the Company is strictly not comparable with that of the previous year. The Company closed down the operations at its high cost Thane unit in December 2009. A section of the workers accepted the voluntary retirement scheme and negotiations are on with the balance workers for an amicable settlement. During the year under review, the adverse changes in European market conditions coupled with the bankruptcy of a major customer rendered the operations of the Company’s wholly-owned subsidiary-Regency Texteis Portuguesa Limitada (Regency), Portugal, unviable and as a consequence, Regency filed for insolvency. The Company has made a provision of Rs.12.14 crores for diminution in the value of its exposures in Regency. For the Financial Year ended March 31, 2010, the gross turnover of your Company was Rs.1339.37 crores as compared to Rs.1393.26 crores in the previous year. Profit before tax and exceptional items was Rs.18.88 crores as against a loss of Rs. 58.75 crores in the previous year. The net profit, after exceptional items, prior year adjustments and provision for taxes was Rs.25.06 crores as against a net loss of Rs.271.54 crores last year. In order to conserve the resources of the Company and taking into account the prevailing economic situation, the need of resources for growth, the Board of Directors of the Company have decided not to recommend dividend for the financial year ended March 31, 2010. Your Company continues with its task to build businesses with long-term goals based on its intrinsic strengths in terms of its powerful brands, quality manufacturing prowess, distribution strengths and customer relationships. To accelerate further value creation, your Company continues to evaluate new areas of growth. The initiatives aimed at rationalising and streamlining operations, to bring about efficiencies and reducing costs, remain top priority.

RATIO ANALYSIS: FINANCIAL MANAGEMENT RATIO Current Ratio = Current Assets Current Liabilities Year 2009 = 82490.59 = 2.22:1 37147.54 Year 2008 = 77011.19 = 2.33:1 32998.18 Year 2007 = 65501.32 = 2.60:1 25109.78 Note: Generally, the ratio 2:1 is considered satisfactory. So here is no worry about the Current Ratioroprietary Ratio = Proprietors Fund or Equities Fixed Assets +Current Assets Year 2009 135615.94 = 0.85 or 85.47% 158664.74 Year 2008 118994.53 = 0.73 or 73.67% 161523 52 Year 2007 110393.53 = 0.88 or 88.48% 124755.98 Note: This mean that out of every rupee of assets employed in the business, 85 paisa in 2009, 73 paisa in 2006 and 88 paisa in 2005 contributed by the proprietors and remaining contributes by the outsider creditors.

A leader in the premium fabric market, Raymond is emerging as a garment player to reckon with. Its wide presence in the export market makes it a strong contender in the race to gain global market share in clothing. Premium garments to provide avenues for growth. INVESTORS can hold the stock of Raymond. The company's long-term growth prospects remain unaffected. The company continues to enjoy a leadership position in the worsted fabric market. It has also gained a dominant presence in the domestic market for high-end garments. Having made inroads in the export market, Raymond is better placed to cater to the demand from such markets. RECOMMENDATIONS The observation which we came across in the company while visiting the manufacturing unit was that the company what maintained properly and work in progress was proceeding very smoothly. The machinery were kept in proper way i.e. assembly line was maintained so that wip can be minimized. All the waste material was collected in dustbins and those waste materials are also utilized in different ways. We observed that workers were properly trained from time to time. So due to proper training they have became skilled. The flooring was maintained and their was facility of drinking water for labours in short the company provides comfort to their workers.

INDUSTRIAL VISIT REPORT Raymond products have universal appeal and are different in the key areas of imaging, music, design and applications. The company has launched products that make best use of the major textile goods, while enhancing its offerings to entry level markets.

Being one of the fortunate lucky ones to get an opportunity to visit Raymonds. Raymonds which is one of the largest textile company today. After heavy security measures, I were allowed inside the Raymond complex. With the help of the guides, I went around the different sections of manufacturing unit and had closer look at the technologies and machineries that were used in the production of textile product. Normally, Componies like Raymonds do not let outsiders in its complex; and I was fortunate to have the opportunity of visiting the .

BIBLIOGRAPHY INTERNET :?http://www.bing.com/search?FORM=DNSAS&q=www.raymondindia.com ? http://www.google.co.in/ ? http://www.raymondindia.com/grp.asp ? http://m.in.yahoo.com/?p=us

Questionnaire

Q1 When I say suiting and shirtings, which brand comes to your mind?

• • • • • • •

Raymond’s Siyaram Digjam Vimal Dinesh Reid & taylor Mayur

Q2 How many brand under Raymond’s are you aware of? • • • • • • Parx Park avenue Be: Color plus Zapp Manzonni

Q3 Rate these brand in terms of quality variety and affordability on the scale of 1-10.

• • • • • • •

Raymond’s Siyaram Digjam Vimal Dinesh Reid & taylor Mayur

Q4 What makes you buy a Raymond product?

• • • • • • • •

Quality Trust Experience Style Affordability Variety of merchandise offered Promotions Customer service/ambience

Q5 How was your experience of buying a Raymond brand?

• • • •

Excellent Good Average Bad/poor

Q6 From where do you buy Raymond’s merchandise?

• • •

Local shop owners The Raymond’s shop Exclusive brand outlets

Q7 How do you get to know about Raymond’s?

• • • • •

Friends Family Television ad. Print media Local shop owner’s ad.

RESULT & analysis

In response to the first question most of the consumers responded to Raymond, Siyaram and Vimal as major suiting and shirting brands out of 50 consumers • • • • • 15 gave their first response as Raymond, 16 as Siyaram 9 as Vimal, 5 as Degjam 5 as Reid & Taylor.

1 8 1 6 1 4 1 2 1 0 8 6 4 2 0

S eries1 S eries2

When asked to rate different suiting and shirting brands on the scale of 1-10 Following responses were obtained on an average basis • • • Siyarams 9/10, Raymond 8/10, Reid & Taylor 7/10,

• • • •

Mayur 7/10, Vimal 7/10, Digjam 6/10, Dinesh
1 0 9 8 7 6 5 4 3 2 1 0 Se rie s1 Se rie s2 Se rie s3

When asked about the major determinant behind buying a Raymond product. The consumer responded in following manner • • • • • • • Quality 13, Trust 11, Affordability 11, Style 6, Promotion 3, Variety of Merchandize 6, Customer Service 0,

1 4 1 2 1 0 8 6 4 2 0 Se rie s1 Se rie s2 Se rie s3

Following are the consumer response after buying a Raymond brand. • • • • Excellent 13, Good 18, Average 15, Poor/Bad 4.

20 1 8 1 6 1 4 1 2 1 0 8 6 4 2 0 S eries1 S eries2 S eries3

People buy Raymond Merchandize from

• • •

Local shop owners 25, Raymond Shops 21, Exclusive Brand outlets 4.
30 25 20 15 10 5 0 1 2 3 Local shop Raymond shop Exclusive

When asked about the source of information about Raymond products, These were the responses of consumers. • • • • • Friends 10, Family 10, Television Ad. 16, Print Media 12, Local Shop owner Ad. 2.

18 16 14 12 10 8 6 4 2 0 Friend Family Television Prient media Local shop owoner Series1 Series2 Series3

Raymond Walters College Vision Statement University of Cincinnati – Raymond Walters College will be a leader among Ohio’s regional campuses in providing quality education and services to meet the changing needs of a growing and diverse community MISSION, PHILOSOPHY & VISION
• • •

To offer quality career programs at the associate and technical baccalaureate levels. To offer quality transfer programs articulated with appropriate baccalaureate programs. To provide an appropriate general education component in all degree programs as an essential part of students' learning experiences.

• • • •

To offer professional certificates. To offer credit and non-credit courses that meet the needs of non-matriculated students. To provide student services that address the needs of all students. To offer necessary classes and provide learning support services and technologies for students at all levels of academic preparation.

•

To maintain an excellent teaching faculty who are actively engaged in furthering knowledge through scholarship, research, and assessment of student learning.

•

To engage in active partnership with community groups and to involve them in appropriate areas of decision making.

• •

To serve the community through faculty and staff expertise and college resources. To engage in and support assessment throughout the college.



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