Reliance Comm bets big on m-commerce services

RCL bets big on m-commerce services


In a bid to tap the ever-growing potential of mobile-commerce (m-commerce), Reliance Communications has tied up with Reliance Energy to provide a bill-payment service to more than 2.5 million customers of the power company.

In the electricity bill payment application, Reliance Energy customers can view and/or pay their bills over Reliance Mobile using ITZ cash card, after a simple registration procedure. An internet connection is not required for this purpose.

Besides, the Anil Ambani group company, which has also tied up with entertainment firms such as Adlabs, Fame Cinema and PVR Cinemas, will enable booking of movie tickets over mobile phones.

“The fast-growing subscriber base in the country offers significant opportunities in providing mass-market and niche m-commerce applications, and Reliance Communications is confident of enhancing its leadership in this arena by introducing a slew of innovative services,” Mahesh Prasad, president - application and solutions group, Reliance Communications, said in a statement issued here.

The movie ticket-booking service will initially be available for 57 screens across Mumbai, Kolkata, Hyderabad and Bangalore, while 10 more cities will be added to the list later.

The company is also looking at tying up with Inox and the Cinemax theatres as part of this initiative.

Reliance Mobile World’s applications include mobile TV, videos, cricket updates, music, ringtones, mobile mail, messaging, city and TV guides, among others.

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[love_gundu22]

Reliance Mobile World Enhances M-Commerce Suite

Reliance Mobile World Enhances M-Commerce Suite

Electricity bill payment now through Reliance Mobile; Movie Ticket bookings for Adlabs, Fame Cinemas and PVR

In line with its endeavour to offer the power of convenience to its many million customers, Reliance Communications today added a few more mass-market Mobile Commerce (M-Commerce) applications on the Reliance Mobile World platform. The company has tied up with Reliance Energy to offer the convenience of electricity bill payments which would benefit roughly 2.5 mn customers of Reliance Energy in Mumbai.

In the Electricity bill payment application, Reliance Energy customers can view and pay his/her bills over Reliance Mobile using ITZ cash card, after a simple registration procedure. A customer holding an ITZ Cash Card can pay their utility bills by click of a button on Reliance Mobile World (R World) without needing to access the internet.

Through another tie-up with leading multiplex cinemas including Adlabs, Fame Cinema and PVR, Reliance Mobile customers would now be able to book movie tickers on click of a button, anytime anywhere.

"The fast growing subscriber base in the country offers significant opportunities to offer mass-market as well as niche M-Commerce applications, and Reliance Communications is confident of enhancing our leadership in this arena by introducing a slew of innovative services", said Mahesh Prasad. President - Application and Solutions Group, Reliance Communications.

The Movie ticket booking service would initially be available for 57 screens across Mumbai, Kolkata, Hyderabad and Bangalore and customers and ten more cities will be added to the list by end of January along with Inox and the Cinemax theatres. Customers can access it on Reliance Mobile World>MoreServices>TravelNshop>Movie Tickets. After selecting the theatre of their choice, the customers can browse through movie list and the preferred date. On making the payment through a credit card, a confirmatory SMS received can be shown at the theatre counter for issuing the tickets. The same service can also be accessed on the Reliance Mobile voice interactive service by dialling 1234 and saying "Movie Tickets".

Reliance Mobile World has gained popularity as a one-stop-shop for entertainment, communication, gaming and m-commerce. Thanks to the wide range of applications it has endeared itself to users from all walks of life. Reliance Mobile World's applications include mobile TV, videos, cricket updates, music, ringtones, m-commerce, mobile mail, messaging, city and TV guides, railway reservations, banking, bill payment and examination results. Dial 1234, which is the voice interactive service of the Reliance Mobile World suite has a bouquet of services such as Talking Message Service (TMS), MyTunes (caller ringback tones), apart from the popular find-a-friend, play-a-song, ringtones, cricket and other services.

About Reliance Communications:
Reliance Communications is rated among the Asia's 6 Topmost Valuable Telecom Companies, is India's foremost truly integrated telecommunications service provider. The company with a customer base of over 29 million including 9,00,000 individual overseas retail customers ranks among the Top 10 Asian Telecom companies. Reliance Communications corporate clientele includes 600 Indian and 250 multinational corporations, and over 200 global carriers.

The company has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire Infocomm value chain, covering over 6000 towns and 3,00,000 villages. Reliance Communications owns and operates World's largest next generation IP enabled connectivity infrastructure, comprising over 150,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. The company's subsidiary, FLAG Telecom owns World's largest private undersea cable system, spanning 65,000 kilometers connects the top business centers in developed and emerging markets across 6 continents.

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[shahan_gzb]

nice work........