My third book-'Case Studies in Marketing' -published by Pearson, the world's largest education firm, has been released. The book consists of Case Studies outlining Marketing concepts (sales & distribution, advertising, branding, the 4P's concept, localizing a brand etc) and is being used by industry personnel, students, B-school Faculty.
The book may be purchased from: http://www.pearsoned.co.in/web/books/9788131757970_Case-Studies-in-Marketing_Sidharth-Balakrishna.aspx
Chapters of Case Study Book:
1. Fair & Lovely: Creating Demand
2. BPCL: Ushering in a Retail Revolution
3. Frooti’s Innovative Campaign
4. Britannia Industries Ltd.: Revitalizing a Brand
5. Haldiram’s: Getting the Four Ps Right
6. Maruti Suzuki
7. Coca-Cola
8. Bharti Airtel: Ringing in a Revolution
9. All Out’s Audacious Strategy
10. Discovery Channel: Going Local
11. Project Shakti: Tapping the Fortune at the Bottom of the Pyramid
12. Food for Further Thought
About the Author
Sidharth Balakrishna is an alumnus of IIM Calcutta and has been employed with the world's top Marketing, Management Consultancy and energy firms. Besides his regular Corporate job, he has written a number of books and articles for various reputed publications is an Adjunct Faculty at top Business Schools and has taken several guest lectures and seminars across the country.
[/b]
His books include the following, all published by Pearson, the world’s largest Education company:[/b]
· ‘An Introduction to CAT-Tips from an IIM Alumnus'; available from[/b] [/b]http://pearson.vrvbookshop.com/book/an-introduction-cat-sidharth-balakrishna/9788131763599 [/b]
· ‘[/b]Reading Comprehension for the CAT- A Winning Approach by an IIM Alumnus'; available from[/b] [/b]http://pearson.vrvbookshop.com/book/reading-comprehension-cat-sidharth-balakrishna/9788131760598 [/b]
· ‘[/b]Case Studies in Marketing' available from[/b] [/b]http://pearson.vrvbookshop.com/book/case-studies-marketing-sidharth-balakrishna/9788131757970 [/b]
Sidharth is a Career Counselling Expert with the Hindustan Times and Rediff.com and a member of the Interview Panel to select MBA students at various MBA institutes. [/b]He can be contacted at[/b] [/b][email protected][/b]
The book may be purchased from: http://www.pearsoned.co.in/web/books/9788131757970_Case-Studies-in-Marketing_Sidharth-Balakrishna.aspx
Chapters of Case Study Book:
1. Fair & Lovely: Creating Demand
2. BPCL: Ushering in a Retail Revolution
3. Frooti’s Innovative Campaign
4. Britannia Industries Ltd.: Revitalizing a Brand
5. Haldiram’s: Getting the Four Ps Right
6. Maruti Suzuki
7. Coca-Cola
8. Bharti Airtel: Ringing in a Revolution
9. All Out’s Audacious Strategy
10. Discovery Channel: Going Local
11. Project Shakti: Tapping the Fortune at the Bottom of the Pyramid
12. Food for Further Thought
About the Author
Sidharth Balakrishna is an alumnus of IIM Calcutta and has been employed with the world's top Marketing, Management Consultancy and energy firms. Besides his regular Corporate job, he has written a number of books and articles for various reputed publications is an Adjunct Faculty at top Business Schools and has taken several guest lectures and seminars across the country.
[/b]
His books include the following, all published by Pearson, the world’s largest Education company:[/b]
· ‘An Introduction to CAT-Tips from an IIM Alumnus'; available from[/b] [/b]http://pearson.vrvbookshop.com/book/an-introduction-cat-sidharth-balakrishna/9788131763599 [/b]
· ‘[/b]Reading Comprehension for the CAT- A Winning Approach by an IIM Alumnus'; available from[/b] [/b]http://pearson.vrvbookshop.com/book/reading-comprehension-cat-sidharth-balakrishna/9788131760598 [/b]
· ‘[/b]Case Studies in Marketing' available from[/b] [/b]http://pearson.vrvbookshop.com/book/case-studies-marketing-sidharth-balakrishna/9788131757970 [/b]
Sidharth is a Career Counselling Expert with the Hindustan Times and Rediff.com and a member of the Interview Panel to select MBA students at various MBA institutes. [/b]He can be contacted at[/b] [/b][email protected][/b]