Relationships Faced By Entrepreneurs As They Build A New Venture

Description
In such a detailed description around relationships faced by entrepreneurs as they build a new venture.

Copyright ©2014 Venture for All® - All Rights Reserved

Venture for Creation™
Our Venture for Creation™ program provides participants with an intensive, “hands-on” course focusing on the
creation, evaluation, development, and launch readiness of a new business or social venture. For each new venture,
key issues are addressed in a fashion highly consistent with other formal venture planning processes including:
business model development, customer discovery, product-market validation, in-depth industry and market analysis,
product or service innovation, brand development and go-to-market strategies, team selection & management, profit
models, financing, and legal considerations. Throughout the class students refine their venture’s hypothesized
business model based on instructor, peer, customer, and local investor feedback.

Who Should Attend
This is an open-enrollment program designed for
individuals interested in creating and launching a
new business or non-profit venture. Participants
enter the session with preliminary venture ideas
that they would like to work on during the program
and then work in teams on a selected venture.

Program Benefits
At the highest level, you will come away with clear
answers to the following questions:

• What are the issues, tensions, and relationships
faced by entrepreneurs as they build a new
venture?
• What are common enablers and barriers to
venture creation?
• How to develop a business model to test your
assumptions about product offerings and market
demand?
• How do you assess the current market and
position your product offerings for competitive
advantage?
• What is the most agile way to develop new
product and services that will gain market
traction quickly?
• What are current approaches for cost effective
customer acquisition and retention?
• How to build credible financials based on
reasonable, benchmarked assumptions?
• What metrics are critical to measure and monitor
new venture success?
• How to build the right team and culture for
successful launch and early stage growth?

Program Content
The program uses a proprietary sequence of
modules and tools to support the development of
your new venture. You will learn how to use a
business model to brainstorm and design each part
of your venture, from customer discovery to launch
preparedness. Specific skill development and issues
covered include:

• Opportunity Identification- Articulating the
problem to be solved and the potential benefit to
the customer
• Business Model Development- Turning your
new venture idea into a business model
• Customer Discovery- Testing your assumptions
about the alignment between your product
offering and targeted customers
• Value Proposition- Synthesizing the unique
benefits of new offerings and positioning against
the competition in the marketplace
• Market Attractiveness- Determining how big
your new markets and customer segments are
and how to enter successfully
• Early Product Development- building minimal
viable products to test customer acceptance
• Key Partners- understanding your industry
ecosystem to facilitate important relationships
• Profit Models- Identifying revenue sources while
minimizing cost factors
• Start-Up Metrics- identifying critical indicators
for benchmarking, measurement, & monitoring
• Team Leadership- Selecting team members with
the right mix of knowledge and skills

Copyright ©2014 Venture for All® - All Rights Reserved

Value Created for You
Pre-class assignments are designed to inform
faculty about your preliminary new venture
concepts so the class can be best structured to
support your efforts throughout the program. Post-
class sessions and mentoring can be arranged on
individual or group basis.

Faculty Leaders
Top faculty leaders who are experienced,
accomplished entrepreneurs and senior executives in
their own right teach this program. Each brings to
the classroom extensive experience and knowledge
for achieving practical results. Please visit our
websitehttp://bit.ly/VENTUREFORALL to view their
vitae.

Location
Venture for All® programs are held locally across
many emerging markets including India, China,
Taiwan, Indonesia, Korea, Japan, Singapore, Turkey,
United Arab Emirates, and several African countries.
Additionally, there are programs hosted on the
Columbia University Campus in New York City.

Fee
Program fees are based on the number of days and
level of instruction. Fees include tuition,
instructional materials, breaks, and lunch.
Participants that complete the program successfully
receive a Venture for All® Program Certificate from
Columbia Business School.

Venture for All® Programs
Venture for All® is a global initiative whose mission
is to enhance the entrepreneurial ecosystem in
emerging and frontier markets through education
and mentorship. Our programs educate and train
young aspiring entrepreneurs to become enterprise
builders and job creators, prepare and educate the
small and family-owned business owner for the next
stage of growth, and create marketplace development
strategies for high potential corporate managers.
Hosted by the Columbia Business School, Venture for
All® programs drive to empower emerging
communities through entrepreneurship and help to
build the local economy. The programs ensure that
aspiring and seasoned entrepreneurs are able to
create new opportunities for themselves and others in
their communities. Additionally, Venture for All®
advises policymakers at government, corporate, and
educational institutions to recognize the need to build
capacity for high potential startup ventures in
emerging and frontier markets.

Contact
For more information on participating in one of
Venture for All® programs, program schedules for
on-campus, international, and online offerings,
hosting a Venture for All® program in your country
or region, or becoming a regional representative,
contact Dr. Jack McGourty, Director of Community
& Global Entrepreneurship and Founder of Venture
for All® at Columbia Business School.
Email: [email protected]

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