REGULAR HUB:
These are regular people who serve as sources of information in a certain product category. They maybe connected to a few individuals or several others.
E.g.: Any early I-pod adaptor in an organization will talk about it to his colleagues.
CHARACTERISTICS OF REGULAR HUBS:
Network hubs for different products exhibit different characteristics .However some characteristics remain typical which are:
AHEAD IN ADOPTION:
Network hubs if not the first ones to adopt, are slightly ahead of the rest in their networks. This characteristic can be described as innovativeness. It refers to the relative speed at which one adopts new ideas.
CONNECTED:
Network Hubs are by definition connected .How they are connected may vary. One hub may be heavily connected with her clique. Another maybe connected to several clusters, serving in effect as an information broker among these different groups. Often hubs will have ties within a core group and also be connected to an outside source of information.
Opinion leaders are more cosmopolite than others, which means they tend to be oriented to the world outside than the local system. For example, network hubs in the tech industry tend to gravitate toward other network hubs from whom they can get more information. To find these other network hubs, they go to trade shows, join user groups, and hang out in online forums.
INFORMATION HUNGARY:
Because they often serve as experts, they always want to learn more. It is worthwhile for an organization to keep this in mind while communicating with the network hubs in their market.Colourful writing can help but what are really important are the hard facts about the product.
VOCAL:
People who voice their opinions are more likely to be heard. Being outspoken on the internet is likely to be a good indication of being a good network hub.
EXPOSED TO MEDIA:
Because network hubs are information hungry they read more. Network hubs are open to communication from the media especially print media. Financial opinion leaders are likely to be readers of the financial express, economic times etc.However even though hubs use the media they rely on friends and followers for feedback.
These are regular people who serve as sources of information in a certain product category. They maybe connected to a few individuals or several others.
E.g.: Any early I-pod adaptor in an organization will talk about it to his colleagues.
CHARACTERISTICS OF REGULAR HUBS:
Network hubs for different products exhibit different characteristics .However some characteristics remain typical which are:
AHEAD IN ADOPTION:
Network hubs if not the first ones to adopt, are slightly ahead of the rest in their networks. This characteristic can be described as innovativeness. It refers to the relative speed at which one adopts new ideas.
CONNECTED:
Network Hubs are by definition connected .How they are connected may vary. One hub may be heavily connected with her clique. Another maybe connected to several clusters, serving in effect as an information broker among these different groups. Often hubs will have ties within a core group and also be connected to an outside source of information.
Opinion leaders are more cosmopolite than others, which means they tend to be oriented to the world outside than the local system. For example, network hubs in the tech industry tend to gravitate toward other network hubs from whom they can get more information. To find these other network hubs, they go to trade shows, join user groups, and hang out in online forums.
INFORMATION HUNGARY:
Because they often serve as experts, they always want to learn more. It is worthwhile for an organization to keep this in mind while communicating with the network hubs in their market.Colourful writing can help but what are really important are the hard facts about the product.
VOCAL:
People who voice their opinions are more likely to be heard. Being outspoken on the internet is likely to be a good indication of being a good network hub.
EXPOSED TO MEDIA:
Because network hubs are information hungry they read more. Network hubs are open to communication from the media especially print media. Financial opinion leaders are likely to be readers of the financial express, economic times etc.However even though hubs use the media they rely on friends and followers for feedback.