Redefining Rebellion

sunandaC

Sunanda K. Chavan
All consumers need to get past the belief that there is a fix, an instant solution to every problem. The basic point of new advertising is that an individual has a need or a problem and a product can meet or fix it. We need to use the right product and all will be fine. If we are unhappy we can smoke a cigarette or drink or have an ice cream; if your teeth are rolling use whitening gel, if you are fat use diet food, etc.

When social problems are mentioned in advertising it is only trivialized “scientist predict global warning.” The icy cold six pack of beer is the obvious solution”. You know what is happening to the Ozone says an ad for makeup “Imagine what it is doing to your skin.” Jean Kilbourne states that counter advertising can change the environment advertising that gives honest information and deglamorises products like alcohol or tobacco.

It should be fairness based doctrine. E.g.: “The tobacco industry is not your friend.” School should be ad free zones. We should see TV with our children and choose programmes with care. We should limit our consumption and TV watching instead, take up other activities like reading, sports, dramas and start discussion groups with our children.

We should start a “Voluntary simplicity movement to save our earth and our souls.” She feels democracy is endangered when information is given for economic gain rather than to educate and enlighten the public. The main enemy is longer the communist but capitalist threat. It is time to fight back. Our survival is at state.
 
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