Marketing is an important aspect for business owners. They influence their marketing results around the world. The great range of innovations and resources available ensures high-end results. The marketing categories allow specialists the chance to offer the world an insight on their services. We can include here strategies like SEO and Social Media. Video Marketing, Mobile Analytics and Sales Enablement are also valuable examples. These helpentrepreneurs become popular worldwide. Email marketing is still the one that has managed to persist at the highest level in time. It even beats social media by 40% in terms of customer acquisition. Let’s see why.
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
Everyone Has an Email Address
We all have at least an online account and email address. It is like the old and at the same time new currency of the worldwide web. It allows us all to connect. It is the way in which we find the path to our new customers and prospects. No wider channel has been yet created in the marketing world. 92% of worldwide adults use emails and 61% of them use them daily.
Emails deliver messages every time. Moreover, people check them often. As a result, every new message has high chances of attracting attention this way. The overall number of email accounts around the world is expected to raise to over 4.3 billion accounts by the end of this year. 57% of email subscribers from around the world spend at least 10 minutes and up to an hour browsing through attractive marketing emails in a week. 90% of the delivered emails reach the Inbox recipients.
Choose this secure method to ensure proper message delivery to your audience. It is the one that has most proven long-term results.
Drive Conversion and Measurements
What is the main goal of any marketer? To ensure that potential clients become paying customers. When we consider this in relation to conversions, there is no better option than email marketing. This strategy has become the most powerful online channel. Online users are also more inclined on clicking through websites using their emails. This is also true in comparison to their social media accounts. An added benefit in its case is that email is also measurable at all levels.
Through proper targeted email series, marketers are able to increase the conversion rates with up to 20%. This creates a click through rate increase of up to 60% in comparison to blast emails. Up to 60% of worldwide marketers take advantage of conversion rates to evaluate the effectiveness of email marketing. It is easy and effective!
Email Marketing Ensures Strong ROI for Businesses
Email marketing has never lost its top place among marketing strategies.Why? Because it leads to the highest ROI for professional marketers. It features a ROI of 3800%.For only 1$ spent the email marketing strategy manages to generate a 38$ profit in ROI. This ensures a broad reach of all available channels for marketers around the world. Agency professionals and marketing specialists agree with this. Email marketing is effective for providing a strong ROI (73 – 80%). Moreover, users still tend to use an important percentage of their budgetfor email marketing. This isan average of 16%. They gain 23% sales. Thismakes email strategy a positive onefor ROI statistics.
The Existence of Emails Is Always Required for Registering Online
We need to use emails for everything we do online these days. For example, when singing up on any website, the email is the main item for creating the account. Even when accessing Social Media, you still need to use a valid email address for this. Also through email, you get your social media notifications and activity reports. As a result, all messages and registration processes are only possible through emails. No message can thus reach the audience without a valid email account. This is why this strategy remainsthe one with the widest reach on public in the online environment.
Emails still rule the marketing world in comparison to Social Media. There are three times more email accounts than social media platform accounts combined – Facebook & Twitter. This gathers 2.9 billion accounts. Actually, Twitter and Facebook together make up only 0.2% of the immensity of emails sent around the world each day. We are talking about non-spam emails only in this case.
Emails are used by marketers to train customers to expect great offers while discovering the information they are interested in. This is why selling through email marketing has great proven results. Once users discover interesting offers from marketers they will start waiting for them and checking to see what is new in received emails from time to time. This does not really happen on social platforms or at least not at this level. People there are more into socializing rather than browsing through offers.
Email Marketing Is the Best Strategy for Targeting Individual Segments
You can send one or thousands of emails with the same effort. You just focus on creating the best message. Then you send it to thousands of users in seconds. All this is possible with the help of a single click on the Send Button. Furthermore, email marketing is still the best option for individualmessage targeting and segmenting. This offers them access to specific information they can use to their advantage.
Emails triggered by taking factors like individual behavior into account are responsive for up to 30%. Almost 77% of ROI comes from properly triggered and well segmented campaigns.
All in all, these are the main reasons why email remains a go-to-channel for marketers. Their message is always sent to their audience and the conversion rate is higher than ever. They can generate quality sales opportunities. Also, this creates important leads that helps their business grow. The key to success is to apply this marketing strategy and adapt it to the customers as much as possible. According to latest statistics, good marketers know how to do so. Moreover, they manage to achieve proper results every time. Email marketing is their golden rule for success!
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
Everyone Has an Email Address
We all have at least an online account and email address. It is like the old and at the same time new currency of the worldwide web. It allows us all to connect. It is the way in which we find the path to our new customers and prospects. No wider channel has been yet created in the marketing world. 92% of worldwide adults use emails and 61% of them use them daily.
Emails deliver messages every time. Moreover, people check them often. As a result, every new message has high chances of attracting attention this way. The overall number of email accounts around the world is expected to raise to over 4.3 billion accounts by the end of this year. 57% of email subscribers from around the world spend at least 10 minutes and up to an hour browsing through attractive marketing emails in a week. 90% of the delivered emails reach the Inbox recipients.
Choose this secure method to ensure proper message delivery to your audience. It is the one that has most proven long-term results.
Drive Conversion and Measurements
What is the main goal of any marketer? To ensure that potential clients become paying customers. When we consider this in relation to conversions, there is no better option than email marketing. This strategy has become the most powerful online channel. Online users are also more inclined on clicking through websites using their emails. This is also true in comparison to their social media accounts. An added benefit in its case is that email is also measurable at all levels.
Through proper targeted email series, marketers are able to increase the conversion rates with up to 20%. This creates a click through rate increase of up to 60% in comparison to blast emails. Up to 60% of worldwide marketers take advantage of conversion rates to evaluate the effectiveness of email marketing. It is easy and effective!
Email Marketing Ensures Strong ROI for Businesses
Email marketing has never lost its top place among marketing strategies.Why? Because it leads to the highest ROI for professional marketers. It features a ROI of 3800%.For only 1$ spent the email marketing strategy manages to generate a 38$ profit in ROI. This ensures a broad reach of all available channels for marketers around the world. Agency professionals and marketing specialists agree with this. Email marketing is effective for providing a strong ROI (73 – 80%). Moreover, users still tend to use an important percentage of their budgetfor email marketing. This isan average of 16%. They gain 23% sales. Thismakes email strategy a positive onefor ROI statistics.
The Existence of Emails Is Always Required for Registering Online
We need to use emails for everything we do online these days. For example, when singing up on any website, the email is the main item for creating the account. Even when accessing Social Media, you still need to use a valid email address for this. Also through email, you get your social media notifications and activity reports. As a result, all messages and registration processes are only possible through emails. No message can thus reach the audience without a valid email account. This is why this strategy remainsthe one with the widest reach on public in the online environment.
Emails still rule the marketing world in comparison to Social Media. There are three times more email accounts than social media platform accounts combined – Facebook & Twitter. This gathers 2.9 billion accounts. Actually, Twitter and Facebook together make up only 0.2% of the immensity of emails sent around the world each day. We are talking about non-spam emails only in this case.
Emails are used by marketers to train customers to expect great offers while discovering the information they are interested in. This is why selling through email marketing has great proven results. Once users discover interesting offers from marketers they will start waiting for them and checking to see what is new in received emails from time to time. This does not really happen on social platforms or at least not at this level. People there are more into socializing rather than browsing through offers.
Email Marketing Is the Best Strategy for Targeting Individual Segments
You can send one or thousands of emails with the same effort. You just focus on creating the best message. Then you send it to thousands of users in seconds. All this is possible with the help of a single click on the Send Button. Furthermore, email marketing is still the best option for individualmessage targeting and segmenting. This offers them access to specific information they can use to their advantage.
Emails triggered by taking factors like individual behavior into account are responsive for up to 30%. Almost 77% of ROI comes from properly triggered and well segmented campaigns.
All in all, these are the main reasons why email remains a go-to-channel for marketers. Their message is always sent to their audience and the conversion rate is higher than ever. They can generate quality sales opportunities. Also, this creates important leads that helps their business grow. The key to success is to apply this marketing strategy and adapt it to the customers as much as possible. According to latest statistics, good marketers know how to do so. Moreover, they manage to achieve proper results every time. Email marketing is their golden rule for success!