Because more often than not, it’s not just a matter of getting attendees to show up. The best corporate events are those which manage to create a world of their own - one that’s fully immersive and makes your guests feel like they’re part of something unique.
Whether it’s to launch a new product, build upon your internal comms, or build a buzz around your business, creating a great corporate event really can be enhanced by having the right type of staff in place. We’ve seen this to be true across all sectors - from automotive, to telecoms; utilities to banking - people are at the very heart of the event experience.
What Makes Corporate Events Different?
When putting together a corporate event, it’s essential to focus entirely on your guests. More than anything else, corporate events are an opportunity to create an experience that delights and inspires everyone in attendance - and to generate positive associations between this world, and your brand.
More often than not, they’re a closed space, for a limited number of guests - which means it’s important to make sure they’re innovative, but accommodating to your visitors’ requirements. By creating an event that delivers everything your guests expect from a corporate event, whilst managing to offer something that’s just a little bit unique, it’s possible to redefine your brand - and leave your guests wanting to engage with, and share, their experiences with a wider audience.
Why Are People Important?
From mixologists, to hosts and hostesses, to presenters and cameramen, every person at your event is a representative of your brand - and they have the potential to change the perception of your brand in a powerful way.
By investing in the highest calibre of staff, it’s possible to re-define your brand and revitalise your relationship with your clients, consumers and internal staff. We regularly guide our clients through briefing and training to ensure that they’re making the very most of the opportunity, because it’s easily overlooked - but absolutely fundamental in achieving the brand awareness and respect that such events are designed to generate.
Corporate events are a great opportunity to redefine your brand - and get people really talking about your business both at the event, and in the wider sphere. They can be immersive, powerful experiences for your guests - and with the right people on board, you can guarantee they’re a success.
Katie Lowe works in the brand marketing team at Mashstaffing.com, were Matt helps companies design re-branding events. If your looking for advice in re-branding a product, company or brand why not look at some of Mash staffings advice articles.