RADIO BROADCAST MODELS

sunandaC

Sunanda K. Chavan
There are three options for the expansion of the radio network:

the commercial broadcast model: market-driven and therefore, its objective is to gain as much market share as possible by expanding business.

public service broadcast model: concentrates on content for education, information and entertainment
with the broad objective of addressing the concerns of a large and varied listener group

the community model: serves to bring small communities together, focuses on common man’s day-to-day concerns and helps in realizing local aspirations.
 
Back
Top