Why is the FMCG concept so narrow in India?
One, the focus has always been on intermediate products. Two, the FMCG sector has always been looked upon as an MNC preserve, a high-price sector. People tend to associate FMCG’s with luxury goods. No one seems to be bothered about these misconceptions. As, the FMCG sector does not have a minister when practically every other sector has one
Do you see this FMCG concept changing in India?
Globally, the FMCG sector has been successful in selling products to the lower and middle-income groups, and the same is true in India. Over 70 per cent of sales are made to middle class households today, and over 50 per cent is in rural India. Centrality, which the sector has missed all these years, is returning with liberalization. So, people have begun to realize that the FMCG sector may not be all that bad. The stock market boom also helped in its own way.
Is the FMCG sector growing?
Growth in the FMCG sector has been below potential. It is only in personal care and hygiene sub-segments that there has been an explosion of players. The FMCG sector is yet to see the next level of innovations. Stronger local product ranges are not there except in few product categories such as fairness cream and hair oil.
How serious is talent-poaching in the Indian FMCG industry?
Hindustan Lever has already felt the pinch. Indian FMCG marketers are considered the best for marketing in India, and many have global reputations. As other industries realized\ the need to market to consumers, they turned to the FMCG sector for recruits. Companies from sectors such as telecom, textiles and auto have poached them. The Indian FMCG sector should be prepared to see more talent-poaching soon.
One, the focus has always been on intermediate products. Two, the FMCG sector has always been looked upon as an MNC preserve, a high-price sector. People tend to associate FMCG’s with luxury goods. No one seems to be bothered about these misconceptions. As, the FMCG sector does not have a minister when practically every other sector has one
Do you see this FMCG concept changing in India?
Globally, the FMCG sector has been successful in selling products to the lower and middle-income groups, and the same is true in India. Over 70 per cent of sales are made to middle class households today, and over 50 per cent is in rural India. Centrality, which the sector has missed all these years, is returning with liberalization. So, people have begun to realize that the FMCG sector may not be all that bad. The stock market boom also helped in its own way.
Is the FMCG sector growing?
Growth in the FMCG sector has been below potential. It is only in personal care and hygiene sub-segments that there has been an explosion of players. The FMCG sector is yet to see the next level of innovations. Stronger local product ranges are not there except in few product categories such as fairness cream and hair oil.
How serious is talent-poaching in the Indian FMCG industry?
Hindustan Lever has already felt the pinch. Indian FMCG marketers are considered the best for marketing in India, and many have global reputations. As other industries realized\ the need to market to consumers, they turned to the FMCG sector for recruits. Companies from sectors such as telecom, textiles and auto have poached them. The Indian FMCG sector should be prepared to see more talent-poaching soon.