QUESTIONNAIRE
Name: Phone No.: Gender: M F
Occupation: …………………………………………………… Age: 30 Above 40 Income: 1,00,000 Below 25,000 1,00,000-2,00,000 25,000-50,000 Above 2,00,000 50,00015-20 30-35 20-15 35-40 25-
1. How much do you generally spend on footwear in a year? Below 1,000 Above 6,000 1,000-3,000 3,000-6,000
2. How many pairs of shoes do you have? 2-3 3-5 More than 5
3. How many of them are branded? .............................................. 4. Rate the factors according to your preference? Appearance Comfort Quality Brand name Durability Price
5. Does the following affect your buying decision? Discounts / schemes Variety Sizes Celebrity endorsements 6. On whose suggestion do you make your choice? Spouse Salesmen 7. Make a choice? Comfort or Style Flats or Heels Sibling Others Parents
Yes
No
Friends
………………………….. …………………………..
Branded or Generic 8. Do you agree i) Heels are more stylish than flats. Strongly agree Strongly disagree Agree
…………………………..
Not sure
Disagree
ii) High priced shoes are better on quality. Strongly agree Strongly disagree Agree Not sure Disagree
9. What forces you to buy a new pair of shoes? Occasions Anytime Festivals Others Travels/ vacations Yes Necessity No
10.Are you aware of the brand CLARKS?
11.On which medium have you seen a shoe brand advertisement lastly? Television Others Radio News Paper Magazines
12.Which is your top of the mind shoe brand? Bata Aldo Woodland Louis Phillips Yes Tashi No
13.Would you like to customize your shoes?
doc_611346432.doc
Name: Phone No.: Gender: M F
Occupation: …………………………………………………… Age: 30 Above 40 Income: 1,00,000 Below 25,000 1,00,000-2,00,000 25,000-50,000 Above 2,00,000 50,00015-20 30-35 20-15 35-40 25-
1. How much do you generally spend on footwear in a year? Below 1,000 Above 6,000 1,000-3,000 3,000-6,000
2. How many pairs of shoes do you have? 2-3 3-5 More than 5
3. How many of them are branded? .............................................. 4. Rate the factors according to your preference? Appearance Comfort Quality Brand name Durability Price
5. Does the following affect your buying decision? Discounts / schemes Variety Sizes Celebrity endorsements 6. On whose suggestion do you make your choice? Spouse Salesmen 7. Make a choice? Comfort or Style Flats or Heels Sibling Others Parents
Yes
No
Friends
………………………….. …………………………..
Branded or Generic 8. Do you agree i) Heels are more stylish than flats. Strongly agree Strongly disagree Agree
…………………………..
Not sure
Disagree
ii) High priced shoes are better on quality. Strongly agree Strongly disagree Agree Not sure Disagree
9. What forces you to buy a new pair of shoes? Occasions Anytime Festivals Others Travels/ vacations Yes Necessity No
10.Are you aware of the brand CLARKS?
11.On which medium have you seen a shoe brand advertisement lastly? Television Others Radio News Paper Magazines
12.Which is your top of the mind shoe brand? Bata Aldo Woodland Louis Phillips Yes Tashi No
13.Would you like to customize your shoes?
doc_611346432.doc