Quest for Understanding Consumers

[sunandaC]

Understanding consumers has to start and end with a series of questions:

Who are the consumers for the brand?

Why should they buy it?

When will they buy it?

Where will they buy it from?

How often will they buy it?

How much will they pay for it?

Whom will they consult for advice?

What are their beliefs about the product category?

What are the other products that serve the same purpose?

What is the share of this product category in solving the problem?

What are their attitudes towards the brand?

Why are some consumers never using the brand?

Why are some consumers using the brand regularly?

 

[jitendra05]

Understanding consumers has to start and end with a series of questions:

Who are the consumers for the brand?

Why should they buy it?

When will they buy it?

Where will they buy it from?

How often will they buy it?

How much will they pay for it?

Whom will they consult for advice?

What are their beliefs about the product category?

What are the other products that serve the same purpose?

What is the share of this product category in solving the problem?

What are their attitudes towards the brand?

Why are some consumers never using the brand?

Why are some consumers using the brand regularly?

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