01
At Aetna U.S. Healthcare, they believe in a
philosophy of care and customer service that
brings together patients, physicians, employers,
academic medical centers and health plans
to form a partnership that results in patient-
centered, coordinated healthcare. To adhere to its
philosophy, Aetna U.S. Healthcare is continually
seeking better ways to communicate and train to
ensure its members receive the care they need.
Dave Blair, training director for Aetna’s healthcare
division, came face-to-face with a decision that
would ultimately match Aetna’s philosophy of care
and quality customer service with a cost-effective,
online training program. Blair spent ?ve months
research online training technologies and came
away enthralled.
Top management was less enthusiastic but
approved Blair’s initiative to implement virtual
classroom software. The next step was to
?nd a provider that could understand Aetna’s
training needs and match those needs with the
right technology. Aetna looked at three leading
vendors and ?nally decided on LearnLinc from
iLinc Communications. This system requires less
bandwidth and delivers the quality interactive
experiences that Blair was looking for in a Web
conferencing solution.
Unlike a video-based training option that Blair
tested, which turned out to be too intensive and
an exhaustive training experience for instructors
and students, LearnLinc allows students the
opportunity to verbally or electronically contribute
only after the instructor passes the room control
to the student. The iLinc software is supporting
Aetna’s efforts to improve communication and
training, while remaining a cost-effective long-
term solution.
Case Study
QUALITY CARE THROUGH STRATEGIC ONLINE LEARNING
Aetna U.S. Healthcare, one of three core Aetna Inc. businesses, is a
leading $15.5 billion healthcare benefts provider with nearly 16 million
health members. Few companies can match Aetna U.S. Healthcare’s
broad spectrum of products, including a full range of health, prescription drug, dental and vision
plans, as well as group insurance products such as life, disability and long-term care.
“The great thing about LearnLinc is
that it lets live online instructors control
class presentations using synchronized
multimedia and content available over
the Web,” explains Blair. “It also offers
application sharing, electronic hand
raising, and a glimpse feature that lets
instructors acquire a screen capture of
any student’s desktop.”
Dave Blair, Aetna U.S. Healthcare
©2009 iLinc Communications, Inc. // 3033 N. 44th Street, Suite 100, Phoenix, AZ 85018 // p: 602.952.1200 // f: 602.952.0544
doc_413986804.pdf
At Aetna U.S. Healthcare, they believe in a
philosophy of care and customer service that
brings together patients, physicians, employers,
academic medical centers and health plans
to form a partnership that results in patient-
centered, coordinated healthcare. To adhere to its
philosophy, Aetna U.S. Healthcare is continually
seeking better ways to communicate and train to
ensure its members receive the care they need.
Dave Blair, training director for Aetna’s healthcare
division, came face-to-face with a decision that
would ultimately match Aetna’s philosophy of care
and quality customer service with a cost-effective,
online training program. Blair spent ?ve months
research online training technologies and came
away enthralled.
Top management was less enthusiastic but
approved Blair’s initiative to implement virtual
classroom software. The next step was to
?nd a provider that could understand Aetna’s
training needs and match those needs with the
right technology. Aetna looked at three leading
vendors and ?nally decided on LearnLinc from
iLinc Communications. This system requires less
bandwidth and delivers the quality interactive
experiences that Blair was looking for in a Web
conferencing solution.
Unlike a video-based training option that Blair
tested, which turned out to be too intensive and
an exhaustive training experience for instructors
and students, LearnLinc allows students the
opportunity to verbally or electronically contribute
only after the instructor passes the room control
to the student. The iLinc software is supporting
Aetna’s efforts to improve communication and
training, while remaining a cost-effective long-
term solution.
Case Study
QUALITY CARE THROUGH STRATEGIC ONLINE LEARNING
Aetna U.S. Healthcare, one of three core Aetna Inc. businesses, is a
leading $15.5 billion healthcare benefts provider with nearly 16 million
health members. Few companies can match Aetna U.S. Healthcare’s
broad spectrum of products, including a full range of health, prescription drug, dental and vision
plans, as well as group insurance products such as life, disability and long-term care.
“The great thing about LearnLinc is
that it lets live online instructors control
class presentations using synchronized
multimedia and content available over
the Web,” explains Blair. “It also offers
application sharing, electronic hand
raising, and a glimpse feature that lets
instructors acquire a screen capture of
any student’s desktop.”
Dave Blair, Aetna U.S. Healthcare
©2009 iLinc Communications, Inc. // 3033 N. 44th Street, Suite 100, Phoenix, AZ 85018 // p: 602.952.1200 // f: 602.952.0544
doc_413986804.pdf