In previous days, it used to be his honestly, piety, kindness, manners but nowadays it's his money and fame, as well as his adaptibility to mould himself into wants the society wants him to be.
For example, you see celebrities doing "human welfare" things today. It's not because they start loving the humanity suddenly after getting fame. It's coz that makes them kind and cool, apart from being wealthy and famous (a complete recipe for a successful person nowadays).