A Comparative Analysis of Strategies and Business
Models of Puma, Inc. and Reebok Group with special
reference to Competitive Advantage in the context of a
Dynamic and Competitive Environment
Abstract:
Strategy is about the most urgent and key issues for the eventual fate of associations. System is likewise imperative
to investigate a few vital alternatives, exploring every one deliberately before settling on vital decisions. The study
consolidates a thorough and deliberate push to reveal the methodologies and its effect on the organization's
execution by breaking down contextual investigations, articles and the yearly report of Puma Inc. what's more,
Reebok Inc. The study endeavors to discover the significance of the methodologies received by these organizations,
which are all around effective athletic clothing organizations with regards to UAE. The discoveries of the study
highlight Puma's methodologies which concentrate on advancement and accentuation on its innovative work division,
procurement of premium valuing for its clients, expansive separation procedure, market Segmentation Strategy and
Closed-Loop system. The Reebok methodologies concentrate on the wide separation, development, attempting to
deliver new items, administrations and procedures in request to adapt up to the opposition. It grasps a multi-brand
technique, accentuation on extending exercises in the developing markets, constantly enhancing framework,
procedures and frameworks, encourage a society of testing tradition and grasping change, encourage a corporate
society of execution, energy, uprightness and differing qualities. These methodologies combined with its assets.
INTRODUCTION:
The technique is a way towards accomplishing the ideal objectives of people, gatherings and associations. In
expansion, it prompts a best utilization of organizations' accessible assets and it additionally controls the organization
to stay in a business effectively and constant enhancements for its procedures. The meaning of procedure could be
vary starting with one creator then onto the next, yet the most widely recognized definition is that the procedure is
long haul arranges and approaches towards the planned dreams and targets. It is a general system that predefined
the associations' arrangements, strategies and ways to deal with meets its destinations, objectives and finished
results. The way an association used to shape its procedures could be separate from different associations keeping
in mind the end goal to make its items special and wonderful. Internationally, organizations detail their methodologies
in light of their dreams what's more, achieving the fulfillment of client's needs, prerequisites and desires.
Consequently, they utilize those methodologies as a pattern to contrast their real execution and arranged ones, to
assess the end comes about and guaranteeing the proceeding with hierarchical incredibleness. It is more than vital
for any association to put methodologies and no techniques; the right procedures which are figured after quite a while
of examining and after various number of conceptualizing among the top administration individuals. In this manner,
those techniques then to be executed by changing over the association's arrangements and strategies into genuine
activities through the best utilization of accessible assets, for example, HR, spending plans and innovative advance;
with a specific end goal to improve the association's execution, profitability and supportability.
1
LITERATURE REVIEW
Definition of Strategy:
Strategy has been considered for quite a long time by business pioneers and by business scholars. However, there is
no complete answer about what methodology truly is. One purpose behind this is individuals consider system in
various ways. The methodology is a setup and development of accessible assets for an association towards meeting
the necessities, prerequisites and desires of business sectors and partners. It is additionally a long run heading and
extent of an association that decides the dreams and objectives (Gerry Johnson and Keven Scholes, 2008). What's
more, it is an arrangement leads an association towards upper hand. Further, it is an example in activities after some
time and it is a position that reflects choices to offer the association's items or administrations specifically markets
(Henry Mintzberg, 1994). Now and again, the procedure is the example of choices in an organization that decides
and uncovers its destinations, purposes and objectives. Additionally, methodology delivers the foremost
arrangements and arrangements for accomplishing those objectives. It characterizes the scope of business the
organization is to seek after, the sort of financial and human association expects to be (Kenneth Andrews, 1980).
Procedure is about choices taken by top administration to achieve an organization's security and maintainability.
Additionally, it alludes to essential directional choices, that is, to purposes and missions. Technique comprises of the
critical activities important to understand these bearings, and it is additionally the end that the organization needs to
reach in the wake of selecting the correct bearings (George Steiner, 1979). In actuality, not all business choices are
having a place the key circle; the key choices are those which accomplishing something "in an unexpected way" from
contenders and that distinction make a maintainable point of preference. Indeed, the exercises that are utilized to
build profitability are not key since they can be effectively imitated by others (M. E.Watchman,1996) By and large,
Strategy is a system that gives direction to moves to be made and, in the meantime, is formed by the moves made,
and it has nine conceivable main impetuses: Products offered, Market needs, Innovation, Production ability, Method
of offer, Method of conveyance, Natural assets, Size/development, Return/benefit (Benjamin Trego and John
Zimmerman, 1980).
Business Model:
The plan of action is another idea in administration writing and practice. It depicts the rationale by which an
association can makes, keeps up and passes on regard for its accomplices (Alexandru and Loan, 2013). This term is
getting the chance to be logically used among scholastics and experts. It is a rising idea in administration what's
more, methodology writing, with quick advancement after the year 1995 (Ghaziani and Ventresca, 2005; Zott et al.
2011). Furthermore, it is an auxiliary format that delineates the association of a focal organization's exchanges with
the majority of its outer constituents in element and item advertises. It has been conveyed to the bleeding edge of
vital administration considering, and has transformed into a particularly key new probability figure through late quick
propels data and correspondence advances particularly, Internet and broadband headways that have supported new
sorts of advancement interceded between money related authorities (Geoffrion and Krishnan, 2003). The
investigation of plan of action is an imperative point for key administration research since it impacts firms' possible
results for quality creation and worth catch (Amit and Zott, 2001). A recently engaged business display together with
in front of timetable segment into a business area has a valuable result on execution (Zott and Amit, 2007). The
complexity between plans of action and technique is that plans of action are a coordination system, planning the parts
of a business, while the methodology sorts out the aggressive battle (Magretta, 2002). Baden-Fuller and Morgan
(2010) considered that this idea can outfit directors and specialists with critical ways to deal with develop their
appreciation of business wonders by building nonexclusive classifications and the headway of immaculate sorts. In
this way, it helps chiefs to catch, imagine, fathom, pass on and offer the business rationale. Each composed exertion
in arranging and executing a specific plan of action joins the progressive, too as the departmental level, especially to
those authoritative units that are most separating to a legitimate determination and mix of business parts whose
relationship and reliance structures the degree what's more, profundity of the engaged ability of any venture. In this
association, business displaying is a strategy as contradicted to a state, fantastically as a result of the required
changes, transformational or esteem based, that shape the approach of managing it (Drakulevski and Nakov, 2014).
2
Business Strategic Perspective:
System has alternate points of view and purposes of perspectives the vast majority of them lies in the ideas of (cost
initiative, separation and center systems) or a blend of them. Watchman (1980) proposed the cost initiative system
interestingly. The point of this system is to diminish costs all through the quality chain and coming to the most
reduced cost structure conceivable. An expense minimizing venture tends to make items with a satisfactory quality
and not very many standard elements accessible with a specific end goal to increase upper hand and to boost its
piece of the overall industry. This sorts of methodology tries to pull in a wide gathering of clients. Taken a toll initiative
spotlight on the minimization and disposal of expenses in fields, for example, Research and Development and also
publicizing. Besides it accentuation certain ideas, for example, economies of scale, cost decrease endeavors through
the experience bend, strict control over expenses and overhead costs (Sumer, 2012). Separation procedure intends
to create and advertise special items for various customer segments. As a rule utilized where a firm has clear upper
hands, and can maintain a costly publicizing effort. Since separation is a wide idea, this procedure ought to be talked
about with different measurements. We can consider the techniques identified with separation under two gatherings.
The primary gathering is business sector separation. In this procedure, advancements are done in advertising
exercises rather than the item. So as to have a positive item picture, extreme publicizing and limited time exercises
are so imperative. The goal is to have any kind of effect in issues, for example, after generation administration and
client administration. Besides, it intends to augment the deals by breaking down, arranging, executing and controlling
Salesforce exercises (Sumer, 2012). A percentage of the business sector separation techniques specified in before
studies are business sector infiltration and business sector advancement (Ansoff, 1965) market differentiators (Kim
and Lim, 1988), separation/supporter (Chang et al., 2002), client administration separation (Powers and Hahn, 2004).
The second gathering is development separation. In this classification of separation system, the center is to improve
item quality, execution and configuration. Besides, endeavors endeavor to work over the business normal by
assembling an item viewed as extraordinary in the area, charging a premium value that the client will consent to pay
in light of the fact that the inclination they have that the item worth paying this premium (Sumer, 2012). Some of
advancement separation procedures said in before written works are item improvement and broadening (Ansoff,
1965), quality separation and configuration separation (Mintzberg, 1988). The center procedure contrasts from
alternate methodologies that in the separation and cost systems the technique is connected in an extensive variety of
clients, though the organizations that take after a center technique will apply it to a certain geological range or a
specific portion of clients which we call market corner. Center methodology distinguishes the market fragments where
the organization can contend adequately. The system matches market qualities with the organization's upper hands
to choose markets where a center of the organization's assets is prone to prompt wanted deals volumes, incomes
and benefits. (Account, 2015).
Business Model Perspective:
The term 'business model’ has turned out to be a piece of ordinary dialect and progressively utilized as a part of
nowadays. In dislike of the way that there is an expanding enthusiasm for the term plan of action by scholastics and
business pioneers, there is no basic definition has been acknowledged by the business group (Shafer et al., 2005).
The plan of action is "an applied instrument that contains an arrangement of components and their connections and
permits communicating the business rationale of a particular firm. It is a depiction of the worth an organization offers
to one or a few fragments of clients and of the design of the firm and its system of accomplices for making,
promoting, and conveying this worth and relationship capital, to create productive and reasonable income streams".
Since a plan of action is not limited to a solitary firm, it may be additionally subject to impersonation. Upper hand is
the elite position a firm can create in a business sector as a result of asset usage. To have an upper hand the
advancement of a fruitful plan of action is definitely not adequate, as boundaries for impersonation are frequently low.
(Steininger) Be that as it may, most scientists research plan of action in an arrangement of inquiries, for example,
how do firms make esteem? How are clients made to pay for that esteem? How are installments moved into benefit
through firm internal procedures and operations? (Teece, 2010; Morris et al., 2005). It is clear that the point of plans
of action prompted a considerable measure of productions and written works. It is talked about from different
measurements, for example, e-business, data frameworks, technique, and administration. (Osterwalder and Pigneur,
3
2005) Mansfield and Fourie (2004) present the plan f action as the connection between an association's assets,
capacities, and environment.
OBJECTIVES OF THE STUDY:
1. To examine the product portfolio of Puma Inc. and Reebok Group.
2. To identify the strategies adopted by Puma Inc. and Reebok Group.
3. To identify the business models of Puma Inc. and Reebok Group.
4. To compare the strategies of Puma Inc. and Reebok Group.
METHODOLOGY:
The data and auxiliary information of Puma and Reebok were gathered from distributed books, contextual analyses,
yearly reports and scholarly diaries. Further, this exploratory study depends on contextual analyses of Puma Inc.
furthermore, Reebok Group. Recorded information from organization yearly reports was additionally inquired about to
assemble data of the organizations.
BACKGROUND OF PUMA & REEBOK
PUMA, is a major German multinational company that designs and manufactures athletic and casual
footwear and clothing, headquartered in Herzogenaurach, Bavaria. The company was formed in 1924
as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two
brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and
Puma. Both companies are currently based in Herzogenaurach, Germany. Puma makes football boots
and has sponsored a number of footballers, including Pelé, Eusébio, Johan Cruyff, Diego Maradona,
Lothar Matthäus, Kenny Dalglish, Thierry Henry, Robert Pirès, Adam Lallana, Radamel Falcao, Sergio
Agüero, Cesc Fàbregas, Olivier Giroud, Marco Reus, Marco Verratti, Gianluigi Buffon, Mario Balotelli and
Diego Godín. Puma is the sponsor of the Jamaican track athlete Usain Bolt. The first endorser for Asian
Region is Luhan, a Chinese actor and singer. In the United States, the company is known for the suede
basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball
star Walt "Clyde" Frazier, and for its endorsement partnership with Joe Namath. Following the split from
his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later
changed the name to Puma. Puma's earliest logo consisted of a square and beast jumping through a D,
which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs
feature the Puma logo and the distinctive "Formstrip".
Reebok International Ltd. is a global athletic footwear and apparel company. Reebok produces and distributes
fitness and sports items including shoes, workout clothing and accessories, and training equipment. Reebok is the
official footwear and apparel sponsor for UFC, CrossFit, Spartan Race, and Les Mills. The company was founded in
1895 as J.W. Foster and Sons in Bolton, Lancashire, England. It was later renamed Reebok and has been operating
as a subsidiary of Adidas since 2005. The global headquarters are located in Canton, Massachusetts, U.S. with
regional offices in Amsterdam (EMEA), Montreal (Canada), Hong Kong (Asia Pacific) and Mexico City (Central and
South America).
Competitive environment of the Puma & Reebok
Reebok is meaning to overwhelm Puma as the world's "third biggest brandishing products brand in the following five
years however it is confronting an extreme fight to modify its previous brilliant picture.
While shoes are PUMA's legacy, clothing represents a developing segment of offers. It has been growing its athletic
clothing styles to incorporate men's golf, cruising, motorsports, and denim things. Puma likewise works its own
particular retail locations and controls item appropriation in numerous nations. French extravagance merchandise
4
monster Kering possesses a larger part stake in PUMA, one of the world's driving athletic shoe organizations,
alongside NIKE and ADIDAS.
5
STRATEGIES OF PUMA & REEBOK
Strategies of PUMA:
PUMA follows many strategies in order to become number one in the world athletic wear.
1. Restructuration after the emergency of 2008. The troublesome cycle obliged Puma to first experience the
troublesome assignment of rethinking their retail business and close others that weren't productive.
2. Rethink the plan of action, to "enhance and advance procedures and hierarchical frameworks with the goal of
making them more proficient, and additionally assembling a steady base for future development."
3. Fortify the brand. "We need to re-dispatch Puma in the worldwide business sector in the field of elite and way of
life. We need it to be a more youthful brand that is occupied with discussion in the computerized world with potential
shoppers."
4. Item improvement stage. Puma needs to astound, achieve showcases quicker with the most recent developments
and set the pattern for new, unique styles. "It's something we work a considerable measure at," says Koch. "We've
framed research organizations that work in our division of Product Development. Before long you'll be in for a few
'major astonishments' being created in the games shoe world, and that will prompt an immense jump forward."
5. Brand circulation. Koch trusts that this last step is major, and therefore they have unified the item in the 12 markets
with the best potential for world development; six created nations, for example, Italy, Japan and France, and six rising
nations like the United Arab Emirates, China and Brazil.
6. Create "non-Puma" brands, including organizations that originate from as of late gained organizations like Cobra
Golf and Tre torn. "We trust we can be the most critical player in numerous regions. These six focuses demonstrate
to us the way as far as procedure."
Strategies of REEBOK:
Reebok generally marks itself as gaining practical experience in activity and wellness. CrossFit is their principle
offering point, as it gives everyone an opportunity to contend and perform in the movement regardless of what the
age. They understood the business sector for the perpetually growing wellness furor was ready for whoever gets
there first and they grabbed the open door. Being the same number of individuals don't know of CrossFit contenders,
they understood they required someone to speak to their picture that had comparative goals. This is the place
Reebok marked Ronda Rousey and Jon Jones. Both of these individuals are contenders in the UFC and Reebok
understood that the same preparing that the warriors of MMA do looks at to the preparation of numerous wellness
and CrossFit members.
The organization is retailing from right around 750 restrictive stores. It likewise retails from two thousand multi-brand
outlets. Reebok has been including a store a week, for the following year the organization has lined up considerably
more driven arrangements to open a store at regular intervals. Reebok's greatest speculation has been in the field of
advertising framework, making a universal and uniform retail climate in all their selective stores. A useful issue that
was ostensibly instrumental in supporting the organization build up itself ahead of schedule in the nation was the way
that its shoes have a more extensive fore foot, which suits the Indian buyer. Interestingly, the shoes of global
opponents have smaller forefeet. It has attempted endeavors to vibe with the client for its clothing range too, that
contributes 45 for each penny to the organization's turnover. Of late the organization has concocted its NBA-NFL
scope of T-shirts that are taking off racks in retail locations because of the client interest for the Americana look.
Reebok is getting to be more grounded as a brand step by step. Interest in building a solid brand is a method for
securing Reebok deals and business for what's to come.
6
Figure1: PUMA brand with strengths, weaknesses, opportunities and threats analysis (SWOT).
PUMA Business Model:
PUMA has confidence in keeping things basic as it can - and it's plan of action is a valid example. Attempted, tried
and refined, it empowers its kin to do what they specialize in conveying awesome execution over all business sectors.
Puma has turned into the primary organization on the planet to put a worth on the eco administrations it uses to
create its games shoes and garments, flagging a radical change in the way business will represent its utilization of
normal assets.
Puma has distributed a monetary valuation of the ecological effects brought about by nursery gas emanations
(GHGs) and water utilization along its whole store network and has focused on the more troublesome errand of
coordinating both its social and financial effects.
Puma will hope to assume a reactant part in bringing issues to light that the present plan of action is obsolete and
needs unequivocal changes, fashioning organizations and joint efforts to investigate new and inventive approaches to
differentially quality the obligations and evenhandedly share the expenses of these, while building limit at suppliers'
manufacturing plants and growing new materials and items.
Puma has made a guarantee that inside four years, a large portion of its worldwide accumulations will be made by
interior maintainability standard, by utilizing more reasonable materials, for example, reused polyester, and in addition
guaranteeing its suppliers grow more practical materials and items.
7
Figure 2: Reebok brand with strengths, weaknesses, opportunities and threats analysis (SWOT).
REEBOK Business Model:
Propelled a month ago, "Be More Human" throws the athletic clothing and footwear organization as a mentor, team
promoter and, the brand trusts, gear supplier to ordinary competitors who grasp a "no agony, no addition" mindset to
accomplish individual satisfaction. "We need to be people groups' accomplices in their adventure," said Yan Martin,
Reebok's vs, worldwide brand interchanges. "This is a mission we've been on for quite a long time." Tragically, the
organization has additionally invested years losing ground to the opposition. Since its securing by Adidas in 2006,
Reebok's offer of the U.S. tennis shoe market has tumbled to around 2 percent from almost 8 percent, per
‘SportsOneSource’. (In the interim, Nike's offer has almost multiplied in the previous decade to 60 percent.) To some
degree, Reebok has turned into a challenger brand, and it now reflects the genuine people appeared in "Be More
Human," who bust their tails and lose gallons of sweat to stay fit as a fiddle and better themselves. Apparently,
Reebok can feel their agony. Really, the organization's universe has been to some degree less bleak recently.
Reebok has utilized its intense wellness ability to record seven straight quarters of net deals development, switching
a long haul descending pattern. There's been talk of Adidas conceivably emptying the brand—the German firm
demands that Reebok remains a key offering as time goes on—yet specialists say multiplying down on the intense
wellness message bodes well paying little mind to possession. (For sure, early "Be More Human" engagement
numbers reflect buyer interest. The lead video has collected around 20 million perspectives over all stages in its initial
two weeks, and the crusade's "Human Score" online wellness test brags a 85 percent consummation rate which has
surpassed the organization's desire.
8
COMPARISON AND ANALYSIS OF STRATEGIES AND BUSINESS MODELS OF PUMA & REEBOK
Puma is in the retail chain/vast retailer industry, an industry that has large amounts of rivalry. Despite the fact that this
industry is to a great degree focused and developing at a quick pace in Australia, it is still not as expansive as the
retail establishment industry somewhere else on the planet, for example, the USA. This is mostly because of the way
that there are limits in this industry, especially in Australia, as there are few retail locations that can group themselves
as substantial division retail locations. Puma is an extremely aggressive and key member in this industry, as it is both
a maker and a merchant. The expansive retailer industry can be exceptionally unpredictable because of the effect the
earth has on its members.
Because of the presentation of the GST in year 2000, retail turnover has been expanded and there has been a sharp
deals droop in the retail segment (Inside Retailing, 2001). As indicated by the estimation of ARA, aggregate deals
were up 5%; however there had been a drop in retail establishment offers of 3% for the seven months preceding July
on the past relating period. The Australian Bureau of Statistics (ABS) additionally assessed that retail establishment
turnover was up 27.8%, or roughly $1 billion.
In spite of the fact that Puma North America is not BBB authorize (Better Business Bureau) licensed yet, this doesn't
imply this is not a sound organization, as this accreditation is alternative. Throughout the years, Puma has been
highlighted in incalculable distributions and the organization is the official backer of numerous top competitors and
groups in different games. Reebok has a Better Business Bureau (BBB) profile and neither one of the entity’s is a
licensed business with the agency. Forbes reports that Reebok's dispatch of their CF advertisements puts a firm
stamp on an idea and association that can possibly advance the organization's personality.
Puma gives footwear, garments and different games products at aggressive prices. Reebok is exceptionally sensible
where valuing is concerned, particularly where it has for quite some time been in the running for higher end wearing
shoe and attire organizations. They have the slightest costly standard shoes for men, ladies, and youngsters. Their
brandishing products and clothing takes action accordingly with their shoes. Their attire and donning hardware is high
caliber and by and large less costly than brands practically identical to theirs, for example, Nike, Adidas, and other
brandishing gear, shoes, and clothing brands in this particular kind.
Puma principle client base, in this manner their primary target business sector; are transcendently female. As the
items are of best standing, i.e. premium valuing and brand classes; the business sector is client based, not request
based. The items satisfy needs and goals in view of picture, not needs. Clients look for the item and administration
advantages of the picture of Puma. Geologically, the business sector for expansive retail establishment, for example,
Puma is for the most part moved in substantial malls or downtown. In a vast mall or downtown shopping region, the
business sector is solid, with great benefit potential. Retail chains situated as premium are difficult to mimic and begin
since they are based on the notoriety of the brand.
Reebok has fragmented its item run according to the age of the purchasers. The necessities traits like solace level,
configuration is diverse for various age bunches. The essential center is on the age gathering of 21-30 years.
At first the Reebok item range was fundamentally for men. The way of life of lady’s wellness was not that pervasive.
However, later it built up an assortment of items according to the necessities of the ladies. Around 30 % of the offers
of Reebok originate from the ladies' portion.
Reebok takes after entrance valuing models for games shoes in UAE as their principle point is to develop in the
business sector. Reebok sports shoes costs begin from an aggressive AED 200 contrasted with PUMA's AED 400.
This evaluating is kept up in order to achieve the residential areas.
9
Financial Comparison
Figure 3: Revenue and net income of Puma sales from 2002 -2007
Figure 4: The net sales of Reebok from 2006-2013
We can see that the profit of Puma is increasing every year while that on Reebok stay constant and sometimes it
decreases.
10
So as we see in the figure the net profit of puma is double that on reebok.
Figure 5: Pie chart of competitors.
Figure 6: Competitors Analysis.
11
From figure 5 and 6 we can notice that Puma has 7% in global market share while Reebok has only 6%. But
according to the list we can see that Reebok is set with Adidas in the second place which means it is a
good competitor while Puma comes after it, in the third place which is fair enough and of course no one
can deserve the first place other than Nike.
RESEARCH FINDINGS, COMMENTS & RECOMMENDATIONS
Strategy is principal to the achievement and supportability of any association it pushes the associations to comprehend
their center capacities, recognize and address shortcomings, moderate dangers and comprehend the patterns going to
affect on their business and their industry, and how they are going to react to them. It streamlines their business and
guarantees each dollar and moment they spend on the business is toward their managed achievement. Along these lines
the achievement or disappointment of the association relies on upon the techniques its takes after. To get by in today's
aggressive business environment it is must to arrange creative and separation methodologies. Puma and Reebok
methodologies helped them to survive and maintain their positions in the business sector. Both of organizations have
entirely comparative techniques. Puma dependably challenges the world business sector pioneer Reebok in games titles.
Puma systems concentrate on configuration advancement and showcasing, though Reebok techniques concentrate on
lessening the creation cost and time, extend its business sector, upgrade engaging quality as far as sport shoes and gear.
Puma is the business sector pioneer in sport footwear and clothing.
REFERENCES
http://www.sportsbusinessdaily.com/...ild-Image-Brand-Name-Over-Next-Few-Years.aspxhttp://spiderbook.com/company/18488/details?
rel=403641&show_current=True&show_others=True&people_page=0&document_page=0¤t_tab=supporting_documentshttps://businesssideofsports.com/20...the-big-four-nike-adidas-reebok-under-armour/http://www.uniassignment.com/essay-...keting-strategy-of-reebok-marketing-essay.phphttps://www.quora.com/What-is-it-like-to-work-at-companies-like-Nike-Puma-Reebok-Fila-and-Adidashttps://www.owler.com/iaApp/130854/reebok-competitorshttps://en.wikipedia.org/wiki/Reebok#Early_historyhttps://reebok.knoji.com/compare-vs/pumahttps://en.wikipedia.org/wiki/Reebokhttp://www.pumaenergy.com/en/we-are-puma-energy/our-business-modelhttp://www.adweek.com/news/advertis...etly-emerging-challenger-brand-contend-163074https://www.ukessays.com/essays/marketing/a-review-on-reebok-sports-shoes-marketing-essay.phphttp://ivythesis.typepad.com/term_paper_topics/2008/12/environmental-a.htmlhttp://www.slideshare.net/mak1776/strategic-management-in-sports
12
https://www.ukessays.com/essays/business/puma-company-brand.phphttp://uk.advfn.com/stock-market/NYSE/RBK/financialshttp://insideiim.com/reeboks-new-avatar-will-it-change-its-future/https://prezi.com/ik0lgjwpqcre/nike-vs-reebok-vs-adidas-vs-puma/http://speedendurance.com/2008/08/24/who-won-the-shoes-war-puma-nike-or-adidas/http://forum.bodybuilding.com/showthread.php?t=154269991https://www.quora.com/Between-Nike-Adidas-Reebok-and-Puma-which-brand-is-besthttp://www.adweek.com/news/advertis...etly-emerging-challenger-brand-contend-163074
13
doc_380659861.docx
Models of Puma, Inc. and Reebok Group with special
reference to Competitive Advantage in the context of a
Dynamic and Competitive Environment
Abstract:
Strategy is about the most urgent and key issues for the eventual fate of associations. System is likewise imperative
to investigate a few vital alternatives, exploring every one deliberately before settling on vital decisions. The study
consolidates a thorough and deliberate push to reveal the methodologies and its effect on the organization's
execution by breaking down contextual investigations, articles and the yearly report of Puma Inc. what's more,
Reebok Inc. The study endeavors to discover the significance of the methodologies received by these organizations,
which are all around effective athletic clothing organizations with regards to UAE. The discoveries of the study
highlight Puma's methodologies which concentrate on advancement and accentuation on its innovative work division,
procurement of premium valuing for its clients, expansive separation procedure, market Segmentation Strategy and
Closed-Loop system. The Reebok methodologies concentrate on the wide separation, development, attempting to
deliver new items, administrations and procedures in request to adapt up to the opposition. It grasps a multi-brand
technique, accentuation on extending exercises in the developing markets, constantly enhancing framework,
procedures and frameworks, encourage a society of testing tradition and grasping change, encourage a corporate
society of execution, energy, uprightness and differing qualities. These methodologies combined with its assets.
INTRODUCTION:
The technique is a way towards accomplishing the ideal objectives of people, gatherings and associations. In
expansion, it prompts a best utilization of organizations' accessible assets and it additionally controls the organization
to stay in a business effectively and constant enhancements for its procedures. The meaning of procedure could be
vary starting with one creator then onto the next, yet the most widely recognized definition is that the procedure is
long haul arranges and approaches towards the planned dreams and targets. It is a general system that predefined
the associations' arrangements, strategies and ways to deal with meets its destinations, objectives and finished
results. The way an association used to shape its procedures could be separate from different associations keeping
in mind the end goal to make its items special and wonderful. Internationally, organizations detail their methodologies
in light of their dreams what's more, achieving the fulfillment of client's needs, prerequisites and desires.
Consequently, they utilize those methodologies as a pattern to contrast their real execution and arranged ones, to
assess the end comes about and guaranteeing the proceeding with hierarchical incredibleness. It is more than vital
for any association to put methodologies and no techniques; the right procedures which are figured after quite a while
of examining and after various number of conceptualizing among the top administration individuals. In this manner,
those techniques then to be executed by changing over the association's arrangements and strategies into genuine
activities through the best utilization of accessible assets, for example, HR, spending plans and innovative advance;
with a specific end goal to improve the association's execution, profitability and supportability.
1
LITERATURE REVIEW
Definition of Strategy:
Strategy has been considered for quite a long time by business pioneers and by business scholars. However, there is
no complete answer about what methodology truly is. One purpose behind this is individuals consider system in
various ways. The methodology is a setup and development of accessible assets for an association towards meeting
the necessities, prerequisites and desires of business sectors and partners. It is additionally a long run heading and
extent of an association that decides the dreams and objectives (Gerry Johnson and Keven Scholes, 2008). What's
more, it is an arrangement leads an association towards upper hand. Further, it is an example in activities after some
time and it is a position that reflects choices to offer the association's items or administrations specifically markets
(Henry Mintzberg, 1994). Now and again, the procedure is the example of choices in an organization that decides
and uncovers its destinations, purposes and objectives. Additionally, methodology delivers the foremost
arrangements and arrangements for accomplishing those objectives. It characterizes the scope of business the
organization is to seek after, the sort of financial and human association expects to be (Kenneth Andrews, 1980).
Procedure is about choices taken by top administration to achieve an organization's security and maintainability.
Additionally, it alludes to essential directional choices, that is, to purposes and missions. Technique comprises of the
critical activities important to understand these bearings, and it is additionally the end that the organization needs to
reach in the wake of selecting the correct bearings (George Steiner, 1979). In actuality, not all business choices are
having a place the key circle; the key choices are those which accomplishing something "in an unexpected way" from
contenders and that distinction make a maintainable point of preference. Indeed, the exercises that are utilized to
build profitability are not key since they can be effectively imitated by others (M. E.Watchman,1996) By and large,
Strategy is a system that gives direction to moves to be made and, in the meantime, is formed by the moves made,
and it has nine conceivable main impetuses: Products offered, Market needs, Innovation, Production ability, Method
of offer, Method of conveyance, Natural assets, Size/development, Return/benefit (Benjamin Trego and John
Zimmerman, 1980).
Business Model:
The plan of action is another idea in administration writing and practice. It depicts the rationale by which an
association can makes, keeps up and passes on regard for its accomplices (Alexandru and Loan, 2013). This term is
getting the chance to be logically used among scholastics and experts. It is a rising idea in administration what's
more, methodology writing, with quick advancement after the year 1995 (Ghaziani and Ventresca, 2005; Zott et al.
2011). Furthermore, it is an auxiliary format that delineates the association of a focal organization's exchanges with
the majority of its outer constituents in element and item advertises. It has been conveyed to the bleeding edge of
vital administration considering, and has transformed into a particularly key new probability figure through late quick
propels data and correspondence advances particularly, Internet and broadband headways that have supported new
sorts of advancement interceded between money related authorities (Geoffrion and Krishnan, 2003). The
investigation of plan of action is an imperative point for key administration research since it impacts firms' possible
results for quality creation and worth catch (Amit and Zott, 2001). A recently engaged business display together with
in front of timetable segment into a business area has a valuable result on execution (Zott and Amit, 2007). The
complexity between plans of action and technique is that plans of action are a coordination system, planning the parts
of a business, while the methodology sorts out the aggressive battle (Magretta, 2002). Baden-Fuller and Morgan
(2010) considered that this idea can outfit directors and specialists with critical ways to deal with develop their
appreciation of business wonders by building nonexclusive classifications and the headway of immaculate sorts. In
this way, it helps chiefs to catch, imagine, fathom, pass on and offer the business rationale. Each composed exertion
in arranging and executing a specific plan of action joins the progressive, too as the departmental level, especially to
those authoritative units that are most separating to a legitimate determination and mix of business parts whose
relationship and reliance structures the degree what's more, profundity of the engaged ability of any venture. In this
association, business displaying is a strategy as contradicted to a state, fantastically as a result of the required
changes, transformational or esteem based, that shape the approach of managing it (Drakulevski and Nakov, 2014).
2
Business Strategic Perspective:
System has alternate points of view and purposes of perspectives the vast majority of them lies in the ideas of (cost
initiative, separation and center systems) or a blend of them. Watchman (1980) proposed the cost initiative system
interestingly. The point of this system is to diminish costs all through the quality chain and coming to the most
reduced cost structure conceivable. An expense minimizing venture tends to make items with a satisfactory quality
and not very many standard elements accessible with a specific end goal to increase upper hand and to boost its
piece of the overall industry. This sorts of methodology tries to pull in a wide gathering of clients. Taken a toll initiative
spotlight on the minimization and disposal of expenses in fields, for example, Research and Development and also
publicizing. Besides it accentuation certain ideas, for example, economies of scale, cost decrease endeavors through
the experience bend, strict control over expenses and overhead costs (Sumer, 2012). Separation procedure intends
to create and advertise special items for various customer segments. As a rule utilized where a firm has clear upper
hands, and can maintain a costly publicizing effort. Since separation is a wide idea, this procedure ought to be talked
about with different measurements. We can consider the techniques identified with separation under two gatherings.
The primary gathering is business sector separation. In this procedure, advancements are done in advertising
exercises rather than the item. So as to have a positive item picture, extreme publicizing and limited time exercises
are so imperative. The goal is to have any kind of effect in issues, for example, after generation administration and
client administration. Besides, it intends to augment the deals by breaking down, arranging, executing and controlling
Salesforce exercises (Sumer, 2012). A percentage of the business sector separation techniques specified in before
studies are business sector infiltration and business sector advancement (Ansoff, 1965) market differentiators (Kim
and Lim, 1988), separation/supporter (Chang et al., 2002), client administration separation (Powers and Hahn, 2004).
The second gathering is development separation. In this classification of separation system, the center is to improve
item quality, execution and configuration. Besides, endeavors endeavor to work over the business normal by
assembling an item viewed as extraordinary in the area, charging a premium value that the client will consent to pay
in light of the fact that the inclination they have that the item worth paying this premium (Sumer, 2012). Some of
advancement separation procedures said in before written works are item improvement and broadening (Ansoff,
1965), quality separation and configuration separation (Mintzberg, 1988). The center procedure contrasts from
alternate methodologies that in the separation and cost systems the technique is connected in an extensive variety of
clients, though the organizations that take after a center technique will apply it to a certain geological range or a
specific portion of clients which we call market corner. Center methodology distinguishes the market fragments where
the organization can contend adequately. The system matches market qualities with the organization's upper hands
to choose markets where a center of the organization's assets is prone to prompt wanted deals volumes, incomes
and benefits. (Account, 2015).
Business Model Perspective:
The term 'business model’ has turned out to be a piece of ordinary dialect and progressively utilized as a part of
nowadays. In dislike of the way that there is an expanding enthusiasm for the term plan of action by scholastics and
business pioneers, there is no basic definition has been acknowledged by the business group (Shafer et al., 2005).
The plan of action is "an applied instrument that contains an arrangement of components and their connections and
permits communicating the business rationale of a particular firm. It is a depiction of the worth an organization offers
to one or a few fragments of clients and of the design of the firm and its system of accomplices for making,
promoting, and conveying this worth and relationship capital, to create productive and reasonable income streams".
Since a plan of action is not limited to a solitary firm, it may be additionally subject to impersonation. Upper hand is
the elite position a firm can create in a business sector as a result of asset usage. To have an upper hand the
advancement of a fruitful plan of action is definitely not adequate, as boundaries for impersonation are frequently low.
(Steininger) Be that as it may, most scientists research plan of action in an arrangement of inquiries, for example,
how do firms make esteem? How are clients made to pay for that esteem? How are installments moved into benefit
through firm internal procedures and operations? (Teece, 2010; Morris et al., 2005). It is clear that the point of plans
of action prompted a considerable measure of productions and written works. It is talked about from different
measurements, for example, e-business, data frameworks, technique, and administration. (Osterwalder and Pigneur,
3
2005) Mansfield and Fourie (2004) present the plan f action as the connection between an association's assets,
capacities, and environment.
OBJECTIVES OF THE STUDY:
1. To examine the product portfolio of Puma Inc. and Reebok Group.
2. To identify the strategies adopted by Puma Inc. and Reebok Group.
3. To identify the business models of Puma Inc. and Reebok Group.
4. To compare the strategies of Puma Inc. and Reebok Group.
METHODOLOGY:
The data and auxiliary information of Puma and Reebok were gathered from distributed books, contextual analyses,
yearly reports and scholarly diaries. Further, this exploratory study depends on contextual analyses of Puma Inc.
furthermore, Reebok Group. Recorded information from organization yearly reports was additionally inquired about to
assemble data of the organizations.
BACKGROUND OF PUMA & REEBOK
PUMA, is a major German multinational company that designs and manufactures athletic and casual
footwear and clothing, headquartered in Herzogenaurach, Bavaria. The company was formed in 1924
as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two
brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and
Puma. Both companies are currently based in Herzogenaurach, Germany. Puma makes football boots
and has sponsored a number of footballers, including Pelé, Eusébio, Johan Cruyff, Diego Maradona,
Lothar Matthäus, Kenny Dalglish, Thierry Henry, Robert Pirès, Adam Lallana, Radamel Falcao, Sergio
Agüero, Cesc Fàbregas, Olivier Giroud, Marco Reus, Marco Verratti, Gianluigi Buffon, Mario Balotelli and
Diego Godín. Puma is the sponsor of the Jamaican track athlete Usain Bolt. The first endorser for Asian
Region is Luhan, a Chinese actor and singer. In the United States, the company is known for the suede
basketball shoe it introduced in 1968, which eventually bore the name of New York Knicks basketball
star Walt "Clyde" Frazier, and for its endorsement partnership with Joe Namath. Following the split from
his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later
changed the name to Puma. Puma's earliest logo consisted of a square and beast jumping through a D,
which was registered, along with the company's name, in 1948. Puma's shoe and clothing designs
feature the Puma logo and the distinctive "Formstrip".
Reebok International Ltd. is a global athletic footwear and apparel company. Reebok produces and distributes
fitness and sports items including shoes, workout clothing and accessories, and training equipment. Reebok is the
official footwear and apparel sponsor for UFC, CrossFit, Spartan Race, and Les Mills. The company was founded in
1895 as J.W. Foster and Sons in Bolton, Lancashire, England. It was later renamed Reebok and has been operating
as a subsidiary of Adidas since 2005. The global headquarters are located in Canton, Massachusetts, U.S. with
regional offices in Amsterdam (EMEA), Montreal (Canada), Hong Kong (Asia Pacific) and Mexico City (Central and
South America).
Competitive environment of the Puma & Reebok
Reebok is meaning to overwhelm Puma as the world's "third biggest brandishing products brand in the following five
years however it is confronting an extreme fight to modify its previous brilliant picture.
While shoes are PUMA's legacy, clothing represents a developing segment of offers. It has been growing its athletic
clothing styles to incorporate men's golf, cruising, motorsports, and denim things. Puma likewise works its own
particular retail locations and controls item appropriation in numerous nations. French extravagance merchandise
4
monster Kering possesses a larger part stake in PUMA, one of the world's driving athletic shoe organizations,
alongside NIKE and ADIDAS.
5
STRATEGIES OF PUMA & REEBOK
Strategies of PUMA:
PUMA follows many strategies in order to become number one in the world athletic wear.
1. Restructuration after the emergency of 2008. The troublesome cycle obliged Puma to first experience the
troublesome assignment of rethinking their retail business and close others that weren't productive.
2. Rethink the plan of action, to "enhance and advance procedures and hierarchical frameworks with the goal of
making them more proficient, and additionally assembling a steady base for future development."
3. Fortify the brand. "We need to re-dispatch Puma in the worldwide business sector in the field of elite and way of
life. We need it to be a more youthful brand that is occupied with discussion in the computerized world with potential
shoppers."
4. Item improvement stage. Puma needs to astound, achieve showcases quicker with the most recent developments
and set the pattern for new, unique styles. "It's something we work a considerable measure at," says Koch. "We've
framed research organizations that work in our division of Product Development. Before long you'll be in for a few
'major astonishments' being created in the games shoe world, and that will prompt an immense jump forward."
5. Brand circulation. Koch trusts that this last step is major, and therefore they have unified the item in the 12 markets
with the best potential for world development; six created nations, for example, Italy, Japan and France, and six rising
nations like the United Arab Emirates, China and Brazil.
6. Create "non-Puma" brands, including organizations that originate from as of late gained organizations like Cobra
Golf and Tre torn. "We trust we can be the most critical player in numerous regions. These six focuses demonstrate
to us the way as far as procedure."
Strategies of REEBOK:
Reebok generally marks itself as gaining practical experience in activity and wellness. CrossFit is their principle
offering point, as it gives everyone an opportunity to contend and perform in the movement regardless of what the
age. They understood the business sector for the perpetually growing wellness furor was ready for whoever gets
there first and they grabbed the open door. Being the same number of individuals don't know of CrossFit contenders,
they understood they required someone to speak to their picture that had comparative goals. This is the place
Reebok marked Ronda Rousey and Jon Jones. Both of these individuals are contenders in the UFC and Reebok
understood that the same preparing that the warriors of MMA do looks at to the preparation of numerous wellness
and CrossFit members.
The organization is retailing from right around 750 restrictive stores. It likewise retails from two thousand multi-brand
outlets. Reebok has been including a store a week, for the following year the organization has lined up considerably
more driven arrangements to open a store at regular intervals. Reebok's greatest speculation has been in the field of
advertising framework, making a universal and uniform retail climate in all their selective stores. A useful issue that
was ostensibly instrumental in supporting the organization build up itself ahead of schedule in the nation was the way
that its shoes have a more extensive fore foot, which suits the Indian buyer. Interestingly, the shoes of global
opponents have smaller forefeet. It has attempted endeavors to vibe with the client for its clothing range too, that
contributes 45 for each penny to the organization's turnover. Of late the organization has concocted its NBA-NFL
scope of T-shirts that are taking off racks in retail locations because of the client interest for the Americana look.
Reebok is getting to be more grounded as a brand step by step. Interest in building a solid brand is a method for
securing Reebok deals and business for what's to come.
6
Figure1: PUMA brand with strengths, weaknesses, opportunities and threats analysis (SWOT).
PUMA Business Model:
PUMA has confidence in keeping things basic as it can - and it's plan of action is a valid example. Attempted, tried
and refined, it empowers its kin to do what they specialize in conveying awesome execution over all business sectors.
Puma has turned into the primary organization on the planet to put a worth on the eco administrations it uses to
create its games shoes and garments, flagging a radical change in the way business will represent its utilization of
normal assets.
Puma has distributed a monetary valuation of the ecological effects brought about by nursery gas emanations
(GHGs) and water utilization along its whole store network and has focused on the more troublesome errand of
coordinating both its social and financial effects.
Puma will hope to assume a reactant part in bringing issues to light that the present plan of action is obsolete and
needs unequivocal changes, fashioning organizations and joint efforts to investigate new and inventive approaches to
differentially quality the obligations and evenhandedly share the expenses of these, while building limit at suppliers'
manufacturing plants and growing new materials and items.
Puma has made a guarantee that inside four years, a large portion of its worldwide accumulations will be made by
interior maintainability standard, by utilizing more reasonable materials, for example, reused polyester, and in addition
guaranteeing its suppliers grow more practical materials and items.
7
Figure 2: Reebok brand with strengths, weaknesses, opportunities and threats analysis (SWOT).
REEBOK Business Model:
Propelled a month ago, "Be More Human" throws the athletic clothing and footwear organization as a mentor, team
promoter and, the brand trusts, gear supplier to ordinary competitors who grasp a "no agony, no addition" mindset to
accomplish individual satisfaction. "We need to be people groups' accomplices in their adventure," said Yan Martin,
Reebok's vs, worldwide brand interchanges. "This is a mission we've been on for quite a long time." Tragically, the
organization has additionally invested years losing ground to the opposition. Since its securing by Adidas in 2006,
Reebok's offer of the U.S. tennis shoe market has tumbled to around 2 percent from almost 8 percent, per
‘SportsOneSource’. (In the interim, Nike's offer has almost multiplied in the previous decade to 60 percent.) To some
degree, Reebok has turned into a challenger brand, and it now reflects the genuine people appeared in "Be More
Human," who bust their tails and lose gallons of sweat to stay fit as a fiddle and better themselves. Apparently,
Reebok can feel their agony. Really, the organization's universe has been to some degree less bleak recently.
Reebok has utilized its intense wellness ability to record seven straight quarters of net deals development, switching
a long haul descending pattern. There's been talk of Adidas conceivably emptying the brand—the German firm
demands that Reebok remains a key offering as time goes on—yet specialists say multiplying down on the intense
wellness message bodes well paying little mind to possession. (For sure, early "Be More Human" engagement
numbers reflect buyer interest. The lead video has collected around 20 million perspectives over all stages in its initial
two weeks, and the crusade's "Human Score" online wellness test brags a 85 percent consummation rate which has
surpassed the organization's desire.
8
COMPARISON AND ANALYSIS OF STRATEGIES AND BUSINESS MODELS OF PUMA & REEBOK
Puma is in the retail chain/vast retailer industry, an industry that has large amounts of rivalry. Despite the fact that this
industry is to a great degree focused and developing at a quick pace in Australia, it is still not as expansive as the
retail establishment industry somewhere else on the planet, for example, the USA. This is mostly because of the way
that there are limits in this industry, especially in Australia, as there are few retail locations that can group themselves
as substantial division retail locations. Puma is an extremely aggressive and key member in this industry, as it is both
a maker and a merchant. The expansive retailer industry can be exceptionally unpredictable because of the effect the
earth has on its members.
Because of the presentation of the GST in year 2000, retail turnover has been expanded and there has been a sharp
deals droop in the retail segment (Inside Retailing, 2001). As indicated by the estimation of ARA, aggregate deals
were up 5%; however there had been a drop in retail establishment offers of 3% for the seven months preceding July
on the past relating period. The Australian Bureau of Statistics (ABS) additionally assessed that retail establishment
turnover was up 27.8%, or roughly $1 billion.
In spite of the fact that Puma North America is not BBB authorize (Better Business Bureau) licensed yet, this doesn't
imply this is not a sound organization, as this accreditation is alternative. Throughout the years, Puma has been
highlighted in incalculable distributions and the organization is the official backer of numerous top competitors and
groups in different games. Reebok has a Better Business Bureau (BBB) profile and neither one of the entity’s is a
licensed business with the agency. Forbes reports that Reebok's dispatch of their CF advertisements puts a firm
stamp on an idea and association that can possibly advance the organization's personality.
Puma gives footwear, garments and different games products at aggressive prices. Reebok is exceptionally sensible
where valuing is concerned, particularly where it has for quite some time been in the running for higher end wearing
shoe and attire organizations. They have the slightest costly standard shoes for men, ladies, and youngsters. Their
brandishing products and clothing takes action accordingly with their shoes. Their attire and donning hardware is high
caliber and by and large less costly than brands practically identical to theirs, for example, Nike, Adidas, and other
brandishing gear, shoes, and clothing brands in this particular kind.
Puma principle client base, in this manner their primary target business sector; are transcendently female. As the
items are of best standing, i.e. premium valuing and brand classes; the business sector is client based, not request
based. The items satisfy needs and goals in view of picture, not needs. Clients look for the item and administration
advantages of the picture of Puma. Geologically, the business sector for expansive retail establishment, for example,
Puma is for the most part moved in substantial malls or downtown. In a vast mall or downtown shopping region, the
business sector is solid, with great benefit potential. Retail chains situated as premium are difficult to mimic and begin
since they are based on the notoriety of the brand.
Reebok has fragmented its item run according to the age of the purchasers. The necessities traits like solace level,
configuration is diverse for various age bunches. The essential center is on the age gathering of 21-30 years.
At first the Reebok item range was fundamentally for men. The way of life of lady’s wellness was not that pervasive.
However, later it built up an assortment of items according to the necessities of the ladies. Around 30 % of the offers
of Reebok originate from the ladies' portion.
Reebok takes after entrance valuing models for games shoes in UAE as their principle point is to develop in the
business sector. Reebok sports shoes costs begin from an aggressive AED 200 contrasted with PUMA's AED 400.
This evaluating is kept up in order to achieve the residential areas.
9
Financial Comparison
Figure 3: Revenue and net income of Puma sales from 2002 -2007
Figure 4: The net sales of Reebok from 2006-2013
We can see that the profit of Puma is increasing every year while that on Reebok stay constant and sometimes it
decreases.
10
So as we see in the figure the net profit of puma is double that on reebok.
Figure 5: Pie chart of competitors.
Figure 6: Competitors Analysis.
11
From figure 5 and 6 we can notice that Puma has 7% in global market share while Reebok has only 6%. But
according to the list we can see that Reebok is set with Adidas in the second place which means it is a
good competitor while Puma comes after it, in the third place which is fair enough and of course no one
can deserve the first place other than Nike.
RESEARCH FINDINGS, COMMENTS & RECOMMENDATIONS
Strategy is principal to the achievement and supportability of any association it pushes the associations to comprehend
their center capacities, recognize and address shortcomings, moderate dangers and comprehend the patterns going to
affect on their business and their industry, and how they are going to react to them. It streamlines their business and
guarantees each dollar and moment they spend on the business is toward their managed achievement. Along these lines
the achievement or disappointment of the association relies on upon the techniques its takes after. To get by in today's
aggressive business environment it is must to arrange creative and separation methodologies. Puma and Reebok
methodologies helped them to survive and maintain their positions in the business sector. Both of organizations have
entirely comparative techniques. Puma dependably challenges the world business sector pioneer Reebok in games titles.
Puma systems concentrate on configuration advancement and showcasing, though Reebok techniques concentrate on
lessening the creation cost and time, extend its business sector, upgrade engaging quality as far as sport shoes and gear.
Puma is the business sector pioneer in sport footwear and clothing.
REFERENCES
http://www.sportsbusinessdaily.com/...ild-Image-Brand-Name-Over-Next-Few-Years.aspxhttp://spiderbook.com/company/18488/details?
rel=403641&show_current=True&show_others=True&people_page=0&document_page=0¤t_tab=supporting_documentshttps://businesssideofsports.com/20...the-big-four-nike-adidas-reebok-under-armour/http://www.uniassignment.com/essay-...keting-strategy-of-reebok-marketing-essay.phphttps://www.quora.com/What-is-it-like-to-work-at-companies-like-Nike-Puma-Reebok-Fila-and-Adidashttps://www.owler.com/iaApp/130854/reebok-competitorshttps://en.wikipedia.org/wiki/Reebok#Early_historyhttps://reebok.knoji.com/compare-vs/pumahttps://en.wikipedia.org/wiki/Reebokhttp://www.pumaenergy.com/en/we-are-puma-energy/our-business-modelhttp://www.adweek.com/news/advertis...etly-emerging-challenger-brand-contend-163074https://www.ukessays.com/essays/marketing/a-review-on-reebok-sports-shoes-marketing-essay.phphttp://ivythesis.typepad.com/term_paper_topics/2008/12/environmental-a.htmlhttp://www.slideshare.net/mak1776/strategic-management-in-sports
12
https://www.ukessays.com/essays/business/puma-company-brand.phphttp://uk.advfn.com/stock-market/NYSE/RBK/financialshttp://insideiim.com/reeboks-new-avatar-will-it-change-its-future/https://prezi.com/ik0lgjwpqcre/nike-vs-reebok-vs-adidas-vs-puma/http://speedendurance.com/2008/08/24/who-won-the-shoes-war-puma-nike-or-adidas/http://forum.bodybuilding.com/showthread.php?t=154269991https://www.quora.com/Between-Nike-Adidas-Reebok-and-Puma-which-brand-is-besthttp://www.adweek.com/news/advertis...etly-emerging-challenger-brand-contend-163074
13
doc_380659861.docx