Publicity: Another dimension of promotion known as an unpaid form of persuasive communication also plays an incremental role in promoting the hotel business. While publicising, thy hotel professionals play a significant role by managing the media personnel or publishing news items related to the hotel. Public relations activities thus become instrumental in the process of publicising.
In the hotel industry, we find public relations activities more instrumental in informing the clients the outstanding merits of different services offered. The specialities of hotel are presented in such a way that the prospects are motivated to avail of the facilities offered by a particular hotel- It also helps in creating an atmosphere where the users at large are convinced. Besides, it also helps in collecting the information on the preferences of the prospects.
It is right to mention that we find a few or even a very few consumer industries to be benefited substantially by public relations as the hotel industry.
The vast majority of hoteliers welcome publicity not only because it is free but because they know that most people buy a magazine or a newspaper to read the articles, news and editorials, rather than the advertisements unless they are looking for a product or are interested in booking a holiday or a restaurant or a convention hall or a wedding hall.
In the hotel business, we find a number of events which should be transmitted to the local press, such as the appointment of a new chef, list of cocktails, menus for certain functions held at hotel, particulars of certain important conferences or exhibitions to be held, menus for special days of the year, photographs of staff dressed up for special days and well-known people staying in the hotel.
Of late, the sponsored events start and finish at hotels or are run even in the hotel grounds. Sponsored walks, sponsored car rallies, sponsored fashion-designing events, sponsored entertainment programmes, sponsored beauty contest or so. We find all appearing in the newspapers and magazines.
Journalists always prefer to visit a hotel as they get their full enjoyment free of cost. You can give journalists a write-up of your story and preferably a story with a photograph. Of course, the photographs cover a lot of space but if media use it, we find this the finest eye-catching free publicity. Sometimes a stunt is also thought to obtain a write-up.
In the public relations, the activities range from a press release to' newspapers and magazines, specially to create the interest of prospects in a holiday package in a good resort of a country. The holiday package tours and trips on familiarity with a tour spot, organised by tour operators for the travel agents help them in enriching their knowledge and making the travelling decisions.
There are a number of media sources available for publicity. Illustration, copy and the spoken word are the primary publicity to media which are grouped into the following heads:
• Printed Publicity
• Advertising Publicity
• Projected Publicity
• Structural Publicity .
• Personal Publicity
Thus it is right to say that public relations activities occupy a significant place in the promotion mix of hotel companies.
In thy hotel companies, the tour operators, travel agents explore opportunities for educating the masses You spend nominal amount but get big coverage which help you substantially, if not at present of course in future.
In the hotel industry, we find public relations activities more instrumental in informing the clients the outstanding merits of different services offered. The specialities of hotel are presented in such a way that the prospects are motivated to avail of the facilities offered by a particular hotel- It also helps in creating an atmosphere where the users at large are convinced. Besides, it also helps in collecting the information on the preferences of the prospects.
It is right to mention that we find a few or even a very few consumer industries to be benefited substantially by public relations as the hotel industry.
The vast majority of hoteliers welcome publicity not only because it is free but because they know that most people buy a magazine or a newspaper to read the articles, news and editorials, rather than the advertisements unless they are looking for a product or are interested in booking a holiday or a restaurant or a convention hall or a wedding hall.
In the hotel business, we find a number of events which should be transmitted to the local press, such as the appointment of a new chef, list of cocktails, menus for certain functions held at hotel, particulars of certain important conferences or exhibitions to be held, menus for special days of the year, photographs of staff dressed up for special days and well-known people staying in the hotel.
Of late, the sponsored events start and finish at hotels or are run even in the hotel grounds. Sponsored walks, sponsored car rallies, sponsored fashion-designing events, sponsored entertainment programmes, sponsored beauty contest or so. We find all appearing in the newspapers and magazines.
Journalists always prefer to visit a hotel as they get their full enjoyment free of cost. You can give journalists a write-up of your story and preferably a story with a photograph. Of course, the photographs cover a lot of space but if media use it, we find this the finest eye-catching free publicity. Sometimes a stunt is also thought to obtain a write-up.
In the public relations, the activities range from a press release to' newspapers and magazines, specially to create the interest of prospects in a holiday package in a good resort of a country. The holiday package tours and trips on familiarity with a tour spot, organised by tour operators for the travel agents help them in enriching their knowledge and making the travelling decisions.
There are a number of media sources available for publicity. Illustration, copy and the spoken word are the primary publicity to media which are grouped into the following heads:
• Printed Publicity
• Advertising Publicity
• Projected Publicity
• Structural Publicity .
• Personal Publicity
Thus it is right to say that public relations activities occupy a significant place in the promotion mix of hotel companies.
In thy hotel companies, the tour operators, travel agents explore opportunities for educating the masses You spend nominal amount but get big coverage which help you substantially, if not at present of course in future.