Who are your publics? Make a list…and that’s an order. Actually it’s a matter of order. There is a certain order in which your story will grow, and when that organic process is broken – just like in the garden – the bumper crop of a harvest just doesn’t happen.
In the entertainment industry the order is this:
• Personal contacts: Projects attract buzz as insiders hear about new, hush-hush projects
that are looking for a home and team.
• Industry pundits: Projects are announced through the trade media to amass vendors and
investment to take the next step toward implementation.
• Fans and In-house lists: Current customers are told about upcoming projects that are
well rooted with funding and attachments.
• Consumer media: The well-oiled calendar of consumer communications brings together consumers and advertisers who need a story to talk about! Hence sponsorships about the glitzy and glamour of that is more interesting than deep fried foods and nondescript wine bottled by the millions.
• Lifelong community: belonging to a group of enthusiasts who share a passion, an interest, a benefit builds the in-house list for ongoing storytelling.
MARKETING TO DO:
Public relations with the media requires a quality press kit, an EPK (electronic press kit that includes a trailer), and quality production photos. A movie web-site is also a given in today’s Internet marketing climate.
In the entertainment industry the order is this:
• Personal contacts: Projects attract buzz as insiders hear about new, hush-hush projects
that are looking for a home and team.
• Industry pundits: Projects are announced through the trade media to amass vendors and
investment to take the next step toward implementation.
• Fans and In-house lists: Current customers are told about upcoming projects that are
well rooted with funding and attachments.
• Consumer media: The well-oiled calendar of consumer communications brings together consumers and advertisers who need a story to talk about! Hence sponsorships about the glitzy and glamour of that is more interesting than deep fried foods and nondescript wine bottled by the millions.
• Lifelong community: belonging to a group of enthusiasts who share a passion, an interest, a benefit builds the in-house list for ongoing storytelling.
MARKETING TO DO:
Public relations with the media requires a quality press kit, an EPK (electronic press kit that includes a trailer), and quality production photos. A movie web-site is also a given in today’s Internet marketing climate.