public relation mgmt

PUBLIC RELATION MANAGEMENT
Group members :

Introduction To Public Relation Management

Meaning of Public Relation

Objective of public relation
• Human relation
• Free exchange • Better relations

• Understanding
• Suggestions and complaints

Scope of PR

ELEMENTS OF PUBLIC RELATIONS
?Human relations
?Empathy ?Persuasion ?Dialogue ?Communication

REASON FOR GROWTH OF PR
?Growth of size of organization
?Political environment ?Communication gap ?Human relation ?Development of media

ROLE OF PUBLIC RELATION
• ESTABLISHING RELATIONSHIP
• IMPROVE CHANNELS OF COMMUNICATION • TRANSMISSION OF INFORMATION

• HIGHLY TRAINED
• PROMINENT PERSONALITIES

Cipla healthcare pvt. ltd

Cipla Health Care Pvt.Ltd.
• • • • • Introduction to PR Name of PR – RAJESH THAKKAR Qualification – Bsc in chemistry Date of joining – 21-4-2001 Experience – 9 yrs

Questionnaire
1. Who is handling communcation to external public job project ? 2. Job project 3. How do you interact with activity ? 4. What is your position in org.

Conclusion



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