Description
The Procter & Gamble Company (NYSE: PG), also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. Prior to the sale of Pringles to Kellogg Company, its product line included foods and beverages.
In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list, which was up from sixth place in 2010.
SAKET COLLEGE OF ARTS SCIENCE AND COMMERCE KALYAN [E].
UNIVERSITY OF MUMBAI 2012-2013
SUBJECT: PUBLIC RELATION MANAGEMENT.
STANDARD; S.Y BMS [4th SEMESTER]
PROJECT TOPIC; PUBLIC RELATION ACTIVITIES AT PROCTER AND GAMBLE
PREPARED BY; ? LEENCYCIL BADIGER ? ASLAM SHAIKH ? PAWAN BARAI ? ANUP SHARMA ? ASHISH YADAV 02 03 21 22 25
UNDER THE GUIDANCE OF PROF. CHITIPRIYA TIWARI.
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ACKNOWLEDGEMENT
We hereby express our heartiest thanks to all sources who have contributed to the making of this project. We oblige thanks to all those who have supported, provided their valuable guidance and helped for the accomplishment of this project.. we also extent our hearty thanks to our family, friends, and all the well-wishers. I also would like to thanks my project guide Prof; Chitipriya Tiwari for her guidance and timely suggestion and the information provided by her on this particular topic.
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INDEX
SR. CONTENTS 1 2 3 Procter and Gamble company profile/Intro P&G Indian brands P&G Internal relation
A. B. C. D. E. F. G. H. I. J. K. L. Flexibility Wellness program Activity Health and Safety Wage and Hour Practices Working Conditions Employment Practices Personal Leave of Absence Flexible Scheduling Work from Home Mentoring Formal Training
PG.
REMARKS
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Community involvement program by P&G
A. Shiksha (Education): Padhega India. Badhega India. B. Shiksha’s NGO Partners C. Shiksha Schools D. Disaster Relief E. Parivartan - The Whisper School Program
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PROCTER AND GAMBLE COMPANY PROFILE
Type Traded as
Public NYSE: PG Dow Jones Industrial Average component S&P 500 component Consumer goods 1837 William Procter James Gamble Cincinnati, Ohio, USA Worldwide Bob McDonald (Chairman, President and CEO) Foods, beverages, cleaning agents and personal care products See P&G brands
Industry Founded Founder(s) Headquarters Area served Key people Products
Revenue Operating income Net income Total assets Total equity Employees Website
US$ 82.55 billion (2012) US$ 15.81 billion (2012) US$ 11.79 billion (2012) US$ 138.35 billion (2012) US$ 68.00 billion (2012) 129,000 (2012) www.pg.com
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INTRODUCTION TO PROCTER AND GAMBLE
The Procter & Gamble Company (NYSE: PG), also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. Prior to the sale of Pringles to Kellogg Company, its product line included foods and beverages. In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list, which was up from sixth place in 2010.
History
William Procter, a candlemaker, and James Gamble, a soapmaker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created. In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike. The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well and, in 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats. As radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas."
Procter & Gamble headquarters in Downtown Cincinnati, Ohio 5
The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Thomas Hedley Co., based in Newcastle upon Tyne, England. Procter & Gamble maintained a strong link to the North East of England after this acquisition. Numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. The company introduced Tide laundry detergent in 1946 and Prell shampoo in 1947. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest. Branching out once again in 1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products. Once again focusing on laundry, Procter & Gamble began making Downy fabric softener in 1960 and Bounce fabric softener sheets in 1972. One of the most revolutionary products to come out on the market was the company's Pampers, first test-marketed in 1961. Prior to this point disposable diapers were not popular, although Johnson & Johnson had developed a product called Chux. Babies always wore cloth diapers, which were leaky and labor intensive to wash. Pampers provided a convenient alternative, albeit at the environmental cost of more waste requiring landfilling. Procter & Gamble acquired a number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol), Richardson-Vicks, Noxell (Noxzema), Shulton's Old Spice, Max Factor, and the Iams Company, among others. In 1994, the company made headlines for big losses resulting from leveraged positions in interest rate derivatives, and subsequently sued Bankers Trust for fraud; this placed their management in the unusual position of testifying in court that they had entered into transactions that they were not capable of understanding. In 1996, Procter & Gamble again made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra. Also known by its brand name 'Olean', Olestra is a lower-calorie substitute for fat in cooking potato chips and other snacks. Procter & Gamble has dramatically expanded throughout its history, but its headquarters still remains in Cincinnati. In January 2005 P&G announced an acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place. This added brands such as Gillette razors, Duracell, Braun, and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission, with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its SpinBrush battery-operated electric toothbrush business to Church & Dwight. It also divested Gillette's oral-care toothpaste line, Rembrandt. The deodorant brands Right Guard, Soft & Dri, and Dry Idea were sold to Dial Corporation. The companies officially merged on October 1, 2005. Liquid Paper, and Gillette's stationery division, Paper Mate were sold to Newell Rubbermaid. In 2008, P&G branched into the record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray. P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another. On August 24, 2009, the Ireland-based pharmaceutical company Warner Chilcott announced they had bought P&G's prescription-drug business for $3.1 billion.
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P&G exited the food business in 2012 when it sold its Pringles snack food business to Kellogg's. The company had previously sold Jif peanut butter and Folgers coffee in separate transactions to Smucker's. Procter and Gamble was a tier one sponsor of London's 2012 Olympic Games and sponsored 150 Athletes.
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Procter & Gamble India
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell. Superior product propositions and technological innovations have enabled P&G to achieve market leadership in a majority of categories it is present in. P&G India is committed to sustainable growth in India, and is currently invested in the country via its five plants and over nine contract manufacturing sites, as well as through the 26,000 jobs it creates directly and indirectly. Our sustainability efforts focus on Environmental Protection as well as Social Responsibility to help develop the communities we operate in. P&G operates under three entities in India - two listed entities “Procter & Gamble Hygiene and Health Care Limited” and ‘Gillette India Limited’, as well as one 100% subsidiary of the parent company in the U.S. called ‘Procter & Gamble Home Products’.
P&G Indian Brands
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Ariel Ambi Pur Duracell Gillette Head & Shoulders Olay Oral-B Pampers Pantene Tide Vicks Wella Whisper ? Duracell
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PUBLIC RELATION ACTIVITIES OF PROCTER AND GAMBLE.
P&G PR MANAGEMENT
Shweta Shukla is Country Head of Communications at Procter & Gamble - India’s fastest growing FMCG
Company and market leader in 11 out of the 14 categories it operates in. Shweta Shukla, an MBA in Communications from NMIMS joined P&G as a campus recruit in the year 2000 and started heading the External Relations/ Communications function starting 2010.
Today in her 13 th year at P&G she is responsible for Corporate Communications, Brand PR & Influencer Marketing, Government Relations and Corporate Social Responsibility for for all P&G subsidiaries & categories in India. Over and above her India role, she also has been the P&G Asia External Relations manager for Pampers from 2008-2010. Wearing multiple hats, she is on P&G India’s Leadership Team; a Trainer on Leadership & Diversity; and represents P&G in key industry associations and external forums like FICCI and CII Public affairs team has been responsible for several accolade winning brand and corporate initiatives: 1. Three successive Cannes Awards for Gillette’s PR campaigns 2. Several Social Responsibility Awards for Shiksha P&G’s signature CSR program which today has led to t he education of 350,000 children and built 200 schools across India 3. The Public Affairs Asia award for Project Parivartan – a public private partnership to make sanitary napkins accessible to rural women 4. Her paper on “Keeping Girls in School” which she presented at the University of Pennsylvania , has been published in the book ‘Women's Health and the World's Cities’ 5. P&G awarded Best American Company in India growing sustainably by the US Embassy 6. Her team won the Gold Standard Award for "Best Communications Team" in Asia from the prestigious Public Affairs Asia organization for 2011
Specialties
1. 2. 3. 4. 5. 6. Influencer marketing ( including Brand PR) Corporate Communications (including investor & financial communications) Business building sustainable CSR programs like "Shiksha" Government & NGO partnerships that build business and develop communities Influencing Government policy on key industry issues Corporate trainer on leadership & diversity
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Internal relation with employees
In P&G, both company and employee recognize work life balance as importance. So both company and employees put lots of joint-effort to realize this “Better work and better Life” result. And so far, organization has reached lots of achievement.
? Flexibility ? Wellness program ? Activity Flexibility
P&G have many high tech facilities high quality services, we have comfortable workstations, we can have conference call or video call with oversea colleagues; we have many meeting rooms, huddle rooms and some libraries for us to reading and learning and have meetings.
In P&G, we have many policies for employees to enjoy working hours. For example:
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Flextime program: Employees can choose by themselves when to come back to work. Company doesn’t require a flextime for employees to start working. Work From Home Program: Employees can choose to work one-day per week at home instead of coming back to office every day.
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Every employee — from senior management on down — receives mandatory training on the Company’s Worldwide Business Conduct Manual. Every employee is held personally accountable for compliance with the standards contained in the manual and is provided several methods for reporting any concerns about violations of the Worldwide Business Conduct Manual
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Activity
Company’s Labor Union organized a lot of activities, such as Sports Meeting, Singing competitions, etc. Also sponsored by company, we have set up our basketball club, badminton club, and other clubs. All of these really make our life more colorful for employees. Below are some related photos.
P&G’s structure offers our employees the benefit of an international company with the local focus to win with consumers in roughly 180 countries where P&G brands are sold. The US Educated Foreign National recruiting program is seeking to utilize your skills to build the business in one of our Emerging Markets. As a build-from-within Company, our success depends entirely on the strength of our people. To ensure a fast start, we have our new hires begin their careers in a location where they have the best opportunity to succeed. This typically means a location where they have exceptional business knowledge, language skills, technical mastery and unrestricted work authorization. P&G requires applicants for these positions to be legally authorized to work in the job location country with no restraints on the type, duration, or location of employment, and for whom the employee may work.
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Training Opportunities for employees
P&G believes that education, training, mentoring, and ongoing skill development are each important elements toward the continual growth of our employees.
Internal Training and Development
The continuous development of your commercial, technical and interpersonal skills ranks among our top priorities. You will have the support of Company experts, balanced with training courses to ensure your successful on-boarding and career development. Every day, you’ll be surrounded by innovative, supportive, and highly talented people across the Company that will further challenge your thinking.
? Formal Training
Formal trainings exist at many levels throughout the company. All new employees will receive Company Wide Training (P&G Beginnings) and training specific to your function, business unit, and/or brand. Formal training does not end after your first few months as a new employee. The P&G Build from Within Culture encourages training at all levels to continue to expand your knowledge and skill sets. Trainings throughout your career are dependent on your role and responsibilities- some may include topics such as leadership seminars, diversity and inclusion, effective team building, management of others, and change management methods.
? Mentoring
Mentoring at P&G is filled with experienced individuals that are excited to form relationships with new employees that are beginning their career journey. A P&G mentor is an experienced employee who acts as a trusted counselor, friend, confidante, role model, guide, advisor, and "voice of experience" to a less experienced employee. Mentor/Mentee relationships may form naturally or the business may help introduce new employees to potential mentors.
? Work from Home
If the nature of your work is conducive, your performance is strong, and the arrangement fits within the needs of the business and organization employees may be eligible to work from home a designated % of time each week.
? Flexible Scheduling
Provides an employee alternative methods of organizing work time across the week to meet both business and personal needs. Flex Scheduling provides an option to vary the number of hours in the workday to improve productivity. At P&G look to embed flexibility into the P&G work culture. We believe when employees and the company work together with greater flexibility, we can have the healthiest, most productive people in the world, deliver strong business results, grow individual careers and allow employees to meet life objectives.
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flex@work is a business strategy that allows us to balance the needs of the individual and the needs of the company. There is a policy surrounding each flexible arrangement that allows the employee and management to determine eligibility and decide which option is right for the business and employee!
? Personal Leave of Absence
A Personal Leave of Absence enables the Company to meet business needs and retain valued employees who, for a variety of reasons and at different times in their careers, need to take up to three months off periodically without pay, with continued benefits, for individual interests.
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Employment Practices
P&G utilizes fair employment practices, as well as strives to provide a safe, healthful and productive
work environment for its employees. The Company respects employees' right to freedom of association, third party consultation and collective bargaining where allowed by law. The Company expects suppliers to uphold the same standards and specifically… ?
Working Conditions
P&G expects suppliers to conduct their business without unacceptable worker treatment such as harassment, discrimination, physical or mental punishment, or other forms of abuse. ?
Wage and Hour Practices
P&G pays employees a competitive wage, as benchmarked with other leading companies. Consistent with our principle of valuing personal mastery, we reward employees for improving their skills and capabilities. At a minimum, we expect our suppliers to comply with all applicable wage and hour laws, and rules and regulations, including minimum wage, overtime and maximum hours. ?
Health and Safety
P&G is committed to having safe and healthy operations around the world to protect the life and health of its employees and the community surrounding its operations, to protect its assets, to ensure business continuity and to engender public trust. We expect suppliers to provide a safe work environment, to prevent accidents and injury, and to minimize exposure to health risks.
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P&G Consumer/Customer relationship
P&G consumer relations touch the lives of consumers every day. Our mission is to build strong consumer relationships that increase loyalty and create a positive business environment for P&G and its brands. We are here to engage and listen to consumers, serve their needs, advocate their interests in P&G and provide opportunities to build the business. In consumer relations, the consumer is boss! P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G’s growth strategy, inspired by our Purpose, is to touch and improve more consumers’ lives in more parts of the world, more completely. Procter and gamble is dedicated to meeting the needs of our consumers by providing products and services that can help improve their lives. The concept of “Consumer is Boss” is fund amental throughout the development and marketing of our products. P&G set out to delight consumers by launching only new products and product improvements that genuinely meet their needs. Before establishing a project for a new product or product improvement, P&G technologists research consumer needs in depth to identify and understand those needs that are not adequately met today. Once a product is launched, our commitment to our consumers does not stop there. For P&G, every consumer’s experience in choosing, buying, or using one of our products can provide vital insights to help us further improve our products and services. So we encourage consumers to contact our Global Consumer Relations team. We want to hear about our consumers’ experiences with our products — good and bad. Last year we heard from over eight million consumers who wanted to ask us something about our products or our Company. We proactively offer “traditional” contact channels — phone, letter, e-mail — to consumers, but we are also very aware that consumers’ lives are changing (we are consumers too!). Life is getting busier, and we want to be able to access the right information on our terms, which may be very early in the morning, or in the middle of the night. So we have invested in technology, which has already been deployed for some of our major brands, where consumers can access key information on a 24/7 basis, i.e., on their terms. Of course, we continue to offer the well-established Customer care line Services where consumers can talk to or communicate with an experienced advisor, but we also enable consumers to find vital information on our brands using e-mail and telephony technology “out of hours.” This has been a huge success, and has actually enabled us to interact with even more of P&G’s consumers in the last fiscal year, which provided more insights for our Product Development and Marketing teams to help further improve our products and services. We are also innovating in how we ensure that these important insights from our consumers get to our business teams. Consumers who take the time to contact a company for advice or ask for help to resolve a problem provide valuable insights into our products, which can really help us develop our business by improving our brands. So we need to make sure that our consumer’s voice is heard in P&G. We do this by using a range of different tools and technologies that provide our business teams with key learnings from consumer comments. In Global Consumer Relations, we recognize that the world is changing and we are investing in innovative technology to better serve our consumers.
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Public service communication at P&G
Sustainability is about ensuring a better quality of life, now and for generations to come. P&G does this through the products and services we offer, making these products in an environmentally responsible manner, and through our social responsibility programs that improve lives for those in need around the world.
Shiksha (Education): Padhega India. Badhega India.
Sustainability Journey in India
Shiksha is P&G's signature PR programme which has now become a National Consumer Movement to help underprivileged children get their right to education by empowering consumers to participate by making simple brand choices. Shiksha was launched in 2004, as a small humble step towards an educated India with a belief that the key to a brighter future for the country lies in the education of children. Shiksha reaches out to more than 200 million children across the globe every year. A part of the P&G sales in the Shiksha program goes towards the education of children. However, irrespective of the sales Shiksha donates Rs.1 Crore to the cause. Shiksha has donated over Rs 22 crores and helped over 380,000 children get their right to education by supporting 140+ existing Shiksha schools. Across 600 communities that Shiksha touches, it has helped address key issues like livelihood opportunities, healthcare facilities and child labour, apart from building schools across the country. To add to this, in 2011 Shiksha built over 200+ schools across the nation. The program has built & supported over 140 schools across India, in partnership with NGOs like Round Table India (RTI), Save the Children (STC), Army Wives Welfare Association (AWWA) and Navy Wives Welfare Association (NWWA), amongst others. Thus Shiksha stands true to its motto "Padhega India Tabhi Toh Badhega India". Shiksha has achieved its success with support from enthusiastic people all around India who feel for the cause of education and are willing to give time and make the right choices in the products that they buy.
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Shiksha began with P&G India’s research which revealed education as the one cause that consumers are most concerned about and are looking for a simple way to contribute to. With this insight and founded on P&G’s purpose, Shiksha was launched in 2005 to enable consumers to contribute towards the cause of education of under-privileged children through simple brand choices. Since its inception, Shiksha has made a cumulative donation of over Rs. 22 crores towards helping children on the path to better education. This is a result of the support from our consumers who participated in the Shiksha movement by buying P&G brands for one quarter of the year, thus enabling P&G to contribute a part of the sales towards the cause.
Shiksha’s NGO Partners Relation
P&G frequently enters into dialogue with nongovernmental organizations (NGOs) to understand their concerns and cares. In order to work constructively with stakeholders, it is essential to have their confidence and be seen as a reliable and open discussion partner. By building an open relationship, we can approach our NGO partners when issues arise Shiksha’s vision is to help India get to 100% Shiksha someday, and it is working towards this vision in partnership with NGOs like Save the Children India, Army Wives Welfare Association (AWWA), Navy Wives Welfare Association (NWWA) and Round Table India (RTI), amongst others. Each of Shiksha’s NGO partners focuses on a critical approach towards education, with NGO Round Table India specializing in building educational infrastructure and supporting schools across India, NGO Save the Children laying emphasis on the girl child via supporting the g overnment’s Kasturba Gandhi Balika Vidhyalays, and the NGOs AWWA and NWWA serving the unique educational needs of differently-abled children of naval and army officer’s families.
Shiksha Schools
Shiksha aims to build the educational future of India ‘Brick – by – Brick’ by addressing the need for better educational infrastructure and building the tangible asset of schools. Shiksha’s interventions span across health and hygiene facilities at schools such as clean drinking water and separate toilets for boys and girls, advanced educational aids such as libraries and computer centres, as well as basic infrastructure needs such as classrooms.
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P&G’s Shiksha is focused on empowering the girl child with quality education. In this picture, girl students head towards their school - The Govt High School Lodi Majra, supported by the neighbouring P&G plant in Baddi, Himachal Pradesh
Head Boy and Head Girl of the Ladakh Scouts Children School in Leh, Ladakh. The school is supported by P&G’s Shiksha in partnership with the Indian Army
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Differently-abled students at the Shiksha supported Sankalp School run by the Navy Wives Welfare Association
Disaster Relief
India has braved several natural disasters in the recent past, such as the Tsunami in South India, floods in Bihar or earthquakes in J&K and Gujarat. P&G has stepped forward in each of these calamities and helped communities get back on their feet. Most recently P&G helped to rebuild the Army School in Ladakh, located in one of the most challenging Himalayan Terrains, which was wrecked by the Flash Floods in 2010.
Shiksha came to the aid of the Ladakh Scouts Children’s School, by supporting the education of children orphaned by the tragedy and helping reinstate essential infrastructure.
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Parivartan - The Whisper School Program
P&G’s Parivartan (Transformation) Program has been protecting millions of adolescent girls in India from getting trapped in traditional practices of using unhygienic cloth for sanitary protection, by providing timely menstrual education. The program has been improving the lives of over 2 Million girls annually across 15,000 schools in India. The objective of the program is to help adolescent girls embrace womanhood positively and enable them to adopt the right feminine hygiene practices to stay healthy and stay in school. Parivartan ensures that adolescent girls do not miss school on account of periods and initiates a series of cascading effects leading to a more equal gender status in the state.
P&G Children’s Safe Drinking Water Program
Almost one billion people in the developing world do not have access to clean drinking water. As a result, thousands of children die every day. The P&G Children’s Safe Drinking Water Program (CSDW) reaches these people through P&G packets, a water purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC). One small P&G packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. The packets can be used anywhere in the world, including areas affected by natural disaster.
A Commitment to Saving Lives
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Pampers Vaccinations
Pampers and UNICEF: Working Together for Healthy Babies
Every year, 58,000 babies die within the first month of life from maternal and neonatal tetanus —a completely preventable disease. So for the sixth year running, Pampers is teaming up with UNICEF to deliver the vaccines that vulnerable women and their children need. The effort gets our consumers involved. With the purchase of one pack of Pampers, one dose of the vaccine is donated. Our campaign has created the highest awareness ever for maternal and neonatal tetanus, helping put the disease back on the agenda of health authorities. Since 2006, Pampers’ funding has helped to protect 100 million women and their babies against maternal and neonatal tetanus and has already helped eliminate MNT in eight countries: Burkina Faso, Ghana, Guinea Bissau, Liberia, Myanmar, Senegal, Timor Leste and Uganda. Pampers is committed to support UNICEF in their efforts to eliminate MNT from the face of the earth. P&G and UNICEF have also teamed up to offer P&G employees in Europe, Middle East and Africa the opportunity to take a three-month sabbatical to work with UNICEF. The program is aimed at employees who have always wanted to undertake humanitarian work but have not had the chance before. UNICEF benefits from the diverse backgrounds of P&G employees as they apply such skills as communications, promotion, leadership training, and supply chain management. Although resource requirements for UNICEF are ever-changing, three to four assignments are expected per year.
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Environmental Sustainability
Our Long-Term Environmental Sustainability Vision
P&G’s Baddi plant has adopted various innovative ideas to transform 575 tons of scrap material into useful daily needs. The melted plastic is being used for making chairs while the metal laminate is being applied as mixture with cement for construction. 380 tons of shampoo production waste has been converted to car washing agent. 5.5 tons of manufacturing scrap of skin care product has been turned into tire polishing material. The plant has achieved 40% reduction in carbon footprint over the last 3 years
P&G’s Goa plant has recycled and reused over 4000 tons of scrap, which equates to the daily paper & plastic waste generated by 12 times the population of a major Indian metro
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P&G’s Bhiwandi plant has saved energy equivalent to the daily energy need of more than 12,000 people in India. The plant saved 13.3 million liters of water last year, enough to fill more than 5 Olympic sized pools. The sludges from site wastewater treatment plant and the oil soaked cloth from the blade manufacturing process were applied for cement production process
P&G’s Head Office in Mumbai has reduced its annual energy consumption by over 27% over the last 9 years, saving over 1700 gigajoules of energy. This has been possible with conscious behavior change from the employees and technological innovations at the facility
Corporate citizenship
Procter & Gamble India has advanced its corporate citizenship through Project Shiksha, Project Parivartan, disaster relief, and reduced waste and increased efficiency. Shiksha was launched in 2005, after consumer research revealed that in India, education is the single biggest cause that concerns consumers the most. Procter & Gamble has been heralded as the most consistent performer in the 100 Best Corporate Citizens list produced by Business Ethics magazine due to its achievement in reaching the top five in each of the last five years. The company is ranked number 2 in the latest list. With its marketing expertise, P&G thus created a national consumer movement, Shiksha, that helps to build and reactivate schools each time a consumer buys a P&G product. Thus consumers directly contribute to the cause with that simple brand choice. Each year Shiksha contributes a part of the sales proceeds to this cause via its NGO partners, Save the Children India, Child Rights & You, Army Wives Welfare Association, and Round Table India. A strategy such as this ensures that Shiksha sustains itself as a business and the equity of the brand continue to grow. Key results of Shiksha since its inception are: cumulative donations of over $5 million made to 10 NGO partners, reaching over 385,000 underprivileged children by building over 200 schools and impacting on 600 communities in over 20 states of India. A 2010 study by AC Nielsen revealed that adolescent girls in India are missing up to 50 days of schooling per year due to inadequate menstrual protection. P&G’s Project Parivartan helps girls embrace womanhood positively through timely menstrual education, reaching out to over 2.5 million girls annually across 15,000 schools.
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The project collaborates with existing government health workers called ASHAs, to encourage adolescent girls to adopt the right feminine hygiene practices, and provides hygiene products at subsidized rates. The programme continues to draw a remarkable response with 60% of those surveyed being aware of the programme. P&G has also stepped forward in various natural calamities, helping communities overcome various challenges: distribution of its signature clean drinking water PUR during the tsunami in South India; employee & company contribution towards the Chief Minister’s Relief Fund during the Bihar floods & Prime Minister’s Relief Fund during earthquakes (Jammu & Kashmir); building community centres to help restore earthquake afflicted lives in Gujarat; rebuilding the Army School in Ladakh, wrecked by the flash floods in 2010; and hygiene products sent to Assam flood victims. The company is focused on creating efficiencies in energy, water, waste, and emissions, by encouraging employee behavioural change and technological innovation across facilities. These include P&G’s Head Office in Mumbai reducing its annual energy consumption by more than 27% over the last nine years, saving over 1700 gigajoules of energy. The Beauty Care plant in Baddi, Himachal Pradesh has achieved a 40% reduction of its carbon footprint over the last three years, and the Whisper plant in Goa recycled and reused over 4,000 tons of scrap which equates to the daily paper & plastic waste generated by 12 times the population of a major Indian metro.
Government relations
P&G’s political involvement and government is an important way to bring P&G’s Purpose to life through public policy. Guided by our Purpose, Values and Principles, P&G participates in the political process to help shape public policy and legislation that helps us touch more lives, in more parts of the world, more completely. This engagement ensures that the interests of our employees, consumers, and shareholders are fairly represented at all levels of government around the world. We are committed to being transparent about our political involvement globally. P&G’s public policy and legislative priorities are reviewed regularly with senior business leaders and annually with the Governance and Public Responsibility Committee of the Board of Directors. Lobbying Activity P&G’s Global Government Relations & Public Policy team (P&G GGRPP) represents the Company’s point of view in Washington, D.C., in U.S. state capitals and in key country capitals around the world. Working with the businesses, P&G GGRPP focuses on legislative and public policy issues that impact the Company’s bottom line and long-term business interests. Where permitted by law, P&G GGRPP engages and educates policy makers and key stakeholders on issues that impact our business; facilitates the exchange of information between key decision makers and public policy organizations in the U.S. and abroad; and leads Company actions on policy matters both unilaterally and in industry coalitions and associations. P&G complies with all U.S. federal and state laws, including the Lobbying Disclosure Act
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and Honest Leadership and Open Government Act that require reporting on lobbying activities and certification of compliance with Congressional gift rules. For the 2011 calendar year, P&G reported U.S. lobbying expenditures of $4.04 million in the lobbying disclosure reports filed with the Clerk of the U.S. House of Representatives and the Secretary of the U.S. Senate, and a total of $362,362 in lobbying expenditures in U.S. states. In fiscal year 2010–2011, P&G reported lobbying activity in the range of €400,000 in the European Union under voluntary guidelines issued by the EU Commission. In FY 2010–2011, P&G paid roughly $8.3 million in dues to U.S. trade and industry associations with annual dues of $25,000 or more, of which $1.5 million, roughly 18 percent, was identified by 50 associations as funds spent on lobbyingand political activities. P&G engages in the political process by providing financial support to selected state ballot initiatives and issue advocacy campaigns that have a direct impact on our ability to touch and improve consumers’ lives. P&G’s involvement in these campaigns is overseen by P&G’s Public Policy Team, a multi-functional team comprised of representatives from Global Government Relations & Public Policy, Legal, Human Resources, Corporate Communications and other functions related to the specific issue under consideration. The team makes recommendations to the Chief Legal Officer for approval, and for further review and approval by the Chairman and CEO as appropriate. As with all other aspects of our political involvement, our participation in such efforts is guided by our Purpose, Values and Principles and by our business strategies, and is fully reported in accordance with governing laws. P&G’s policy is to not use corporate funds to support “Super PACs”, “527” organizations or candidates in states where it is legally permissible to do so. Further, P&G has no plans to use corporate funds to support other independent political expenditures to influence federal elections, nor do we plan to make contributions to trade associations for that purpose. Beginning in 2012, we will notify our key associations on an annual basis that our annual dues cannot be used for electioneering or independent political expenditures. In 2011, P&G made $60,000 in contributions to ballot initiatives and other issue advocacy campaigns that had a direct impact on the business or our employees.
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Conclusion
Public relation plays an important role in the business organization towards environment. This profession is immensely applicable in government and public institution. In order to achieve success in the modern business world the organization has to maintain a good mutual understanding towards the public, employees, shareholders and government. Due to PR activities the a company can make a good relation with its customer Procter and gamble performs many public relation activities which we have studied above. P&G has maintained a first-class communication and good relation with its public. Due to these activities it has increased its brand image in the market and is on the path of success. P&G PR activities are increasing day by day. P&G not only maintain good relation with communities but also perform for the better environment for today’s lives.
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doc_377893640.pdf
The Procter & Gamble Company (NYSE: PG), also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. Prior to the sale of Pringles to Kellogg Company, its product line included foods and beverages.
In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list, which was up from sixth place in 2010.
SAKET COLLEGE OF ARTS SCIENCE AND COMMERCE KALYAN [E].
UNIVERSITY OF MUMBAI 2012-2013
SUBJECT: PUBLIC RELATION MANAGEMENT.
STANDARD; S.Y BMS [4th SEMESTER]
PROJECT TOPIC; PUBLIC RELATION ACTIVITIES AT PROCTER AND GAMBLE
PREPARED BY; ? LEENCYCIL BADIGER ? ASLAM SHAIKH ? PAWAN BARAI ? ANUP SHARMA ? ASHISH YADAV 02 03 21 22 25
UNDER THE GUIDANCE OF PROF. CHITIPRIYA TIWARI.
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ACKNOWLEDGEMENT
We hereby express our heartiest thanks to all sources who have contributed to the making of this project. We oblige thanks to all those who have supported, provided their valuable guidance and helped for the accomplishment of this project.. we also extent our hearty thanks to our family, friends, and all the well-wishers. I also would like to thanks my project guide Prof; Chitipriya Tiwari for her guidance and timely suggestion and the information provided by her on this particular topic.
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INDEX
SR. CONTENTS 1 2 3 Procter and Gamble company profile/Intro P&G Indian brands P&G Internal relation
A. B. C. D. E. F. G. H. I. J. K. L. Flexibility Wellness program Activity Health and Safety Wage and Hour Practices Working Conditions Employment Practices Personal Leave of Absence Flexible Scheduling Work from Home Mentoring Formal Training
PG.
REMARKS
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Community involvement program by P&G
A. Shiksha (Education): Padhega India. Badhega India. B. Shiksha’s NGO Partners C. Shiksha Schools D. Disaster Relief E. Parivartan - The Whisper School Program
5 6 7 8 9
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PROCTER AND GAMBLE COMPANY PROFILE
Type Traded as
Public NYSE: PG Dow Jones Industrial Average component S&P 500 component Consumer goods 1837 William Procter James Gamble Cincinnati, Ohio, USA Worldwide Bob McDonald (Chairman, President and CEO) Foods, beverages, cleaning agents and personal care products See P&G brands
Industry Founded Founder(s) Headquarters Area served Key people Products
Revenue Operating income Net income Total assets Total equity Employees Website
US$ 82.55 billion (2012) US$ 15.81 billion (2012) US$ 11.79 billion (2012) US$ 138.35 billion (2012) US$ 68.00 billion (2012) 129,000 (2012) www.pg.com
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INTRODUCTION TO PROCTER AND GAMBLE
The Procter & Gamble Company (NYSE: PG), also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, USA. Its products include pet foods, cleaning agents and personal care products. Prior to the sale of Pringles to Kellogg Company, its product line included foods and beverages. In 2011, P&G recorded $82.6 billion dollars in sales. Fortune magazine ranked P&G at fifth place of the "World's Most Admired Companies" list, which was up from sixth place in 2010.
History
William Procter, a candlemaker, and James Gamble, a soapmaker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth Norris. Alexander Norris, their father-in-law, called a meeting in which he persuaded his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was created. In 1858–1859, sales reached $1 million. By this point, approximately 80 employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike. The company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities. The company's leaders began to diversify its products as well and, in 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats. As radio became more popular in the 1920s and 1930s, the company sponsored a number of radio programs. As a result, these shows often became commonly known as "soap operas."
Procter & Gamble headquarters in Downtown Cincinnati, Ohio 5
The company moved into other countries, both in terms of manufacturing and product sales, becoming an international corporation with its 1930 acquisition of the Thomas Hedley Co., based in Newcastle upon Tyne, England. Procter & Gamble maintained a strong link to the North East of England after this acquisition. Numerous new products and brand names were introduced over time, and Procter & Gamble began branching out into new areas. The company introduced Tide laundry detergent in 1946 and Prell shampoo in 1947. In 1955, Procter & Gamble began selling the first toothpaste to contain fluoride, known as Crest. Branching out once again in 1957, the company purchased Charmin Paper Mills and began manufacturing toilet paper and other paper products. Once again focusing on laundry, Procter & Gamble began making Downy fabric softener in 1960 and Bounce fabric softener sheets in 1972. One of the most revolutionary products to come out on the market was the company's Pampers, first test-marketed in 1961. Prior to this point disposable diapers were not popular, although Johnson & Johnson had developed a product called Chux. Babies always wore cloth diapers, which were leaky and labor intensive to wash. Pampers provided a convenient alternative, albeit at the environmental cost of more waste requiring landfilling. Procter & Gamble acquired a number of other companies that diversified its product line and significantly increased profits. These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals (the makers of Pepto-Bismol), Richardson-Vicks, Noxell (Noxzema), Shulton's Old Spice, Max Factor, and the Iams Company, among others. In 1994, the company made headlines for big losses resulting from leveraged positions in interest rate derivatives, and subsequently sued Bankers Trust for fraud; this placed their management in the unusual position of testifying in court that they had entered into transactions that they were not capable of understanding. In 1996, Procter & Gamble again made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra. Also known by its brand name 'Olean', Olestra is a lower-calorie substitute for fat in cooking potato chips and other snacks. Procter & Gamble has dramatically expanded throughout its history, but its headquarters still remains in Cincinnati. In January 2005 P&G announced an acquisition of Gillette, forming the largest consumer goods company and placing Unilever into second place. This added brands such as Gillette razors, Duracell, Braun, and Oral-B to their stable. The acquisition was approved by the European Union and the Federal Trade Commission, with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its SpinBrush battery-operated electric toothbrush business to Church & Dwight. It also divested Gillette's oral-care toothpaste line, Rembrandt. The deodorant brands Right Guard, Soft & Dri, and Dry Idea were sold to Dial Corporation. The companies officially merged on October 1, 2005. Liquid Paper, and Gillette's stationery division, Paper Mate were sold to Newell Rubbermaid. In 2008, P&G branched into the record business with its sponsorship of Tag Records, as an endorsement for TAG Body Spray. P&G's dominance in many categories of consumer products makes its brand management decisions worthy of study. For example, P&G's corporate strategists must account for the likelihood of one of their products cannibalizing the sales of another. On August 24, 2009, the Ireland-based pharmaceutical company Warner Chilcott announced they had bought P&G's prescription-drug business for $3.1 billion.
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P&G exited the food business in 2012 when it sold its Pringles snack food business to Kellogg's. The company had previously sold Jif peanut butter and Folgers coffee in separate transactions to Smucker's. Procter and Gamble was a tier one sponsor of London's 2012 Olympic Games and sponsored 150 Athletes.
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Procter & Gamble India
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers across India. Its presence pans across the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell. Superior product propositions and technological innovations have enabled P&G to achieve market leadership in a majority of categories it is present in. P&G India is committed to sustainable growth in India, and is currently invested in the country via its five plants and over nine contract manufacturing sites, as well as through the 26,000 jobs it creates directly and indirectly. Our sustainability efforts focus on Environmental Protection as well as Social Responsibility to help develop the communities we operate in. P&G operates under three entities in India - two listed entities “Procter & Gamble Hygiene and Health Care Limited” and ‘Gillette India Limited’, as well as one 100% subsidiary of the parent company in the U.S. called ‘Procter & Gamble Home Products’.
P&G Indian Brands
? ? ? ? ? ? ? ? ? ? ? ? ?
Ariel Ambi Pur Duracell Gillette Head & Shoulders Olay Oral-B Pampers Pantene Tide Vicks Wella Whisper ? Duracell
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PUBLIC RELATION ACTIVITIES OF PROCTER AND GAMBLE.
P&G PR MANAGEMENT
Shweta Shukla is Country Head of Communications at Procter & Gamble - India’s fastest growing FMCG
Company and market leader in 11 out of the 14 categories it operates in. Shweta Shukla, an MBA in Communications from NMIMS joined P&G as a campus recruit in the year 2000 and started heading the External Relations/ Communications function starting 2010.
Today in her 13 th year at P&G she is responsible for Corporate Communications, Brand PR & Influencer Marketing, Government Relations and Corporate Social Responsibility for for all P&G subsidiaries & categories in India. Over and above her India role, she also has been the P&G Asia External Relations manager for Pampers from 2008-2010. Wearing multiple hats, she is on P&G India’s Leadership Team; a Trainer on Leadership & Diversity; and represents P&G in key industry associations and external forums like FICCI and CII Public affairs team has been responsible for several accolade winning brand and corporate initiatives: 1. Three successive Cannes Awards for Gillette’s PR campaigns 2. Several Social Responsibility Awards for Shiksha P&G’s signature CSR program which today has led to t he education of 350,000 children and built 200 schools across India 3. The Public Affairs Asia award for Project Parivartan – a public private partnership to make sanitary napkins accessible to rural women 4. Her paper on “Keeping Girls in School” which she presented at the University of Pennsylvania , has been published in the book ‘Women's Health and the World's Cities’ 5. P&G awarded Best American Company in India growing sustainably by the US Embassy 6. Her team won the Gold Standard Award for "Best Communications Team" in Asia from the prestigious Public Affairs Asia organization for 2011
Specialties
1. 2. 3. 4. 5. 6. Influencer marketing ( including Brand PR) Corporate Communications (including investor & financial communications) Business building sustainable CSR programs like "Shiksha" Government & NGO partnerships that build business and develop communities Influencing Government policy on key industry issues Corporate trainer on leadership & diversity
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Internal relation with employees
In P&G, both company and employee recognize work life balance as importance. So both company and employees put lots of joint-effort to realize this “Better work and better Life” result. And so far, organization has reached lots of achievement.
? Flexibility ? Wellness program ? Activity Flexibility
P&G have many high tech facilities high quality services, we have comfortable workstations, we can have conference call or video call with oversea colleagues; we have many meeting rooms, huddle rooms and some libraries for us to reading and learning and have meetings.
In P&G, we have many policies for employees to enjoy working hours. For example:
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Flextime program: Employees can choose by themselves when to come back to work. Company doesn’t require a flextime for employees to start working. Work From Home Program: Employees can choose to work one-day per week at home instead of coming back to office every day.
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Every employee — from senior management on down — receives mandatory training on the Company’s Worldwide Business Conduct Manual. Every employee is held personally accountable for compliance with the standards contained in the manual and is provided several methods for reporting any concerns about violations of the Worldwide Business Conduct Manual
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Activity
Company’s Labor Union organized a lot of activities, such as Sports Meeting, Singing competitions, etc. Also sponsored by company, we have set up our basketball club, badminton club, and other clubs. All of these really make our life more colorful for employees. Below are some related photos.
P&G’s structure offers our employees the benefit of an international company with the local focus to win with consumers in roughly 180 countries where P&G brands are sold. The US Educated Foreign National recruiting program is seeking to utilize your skills to build the business in one of our Emerging Markets. As a build-from-within Company, our success depends entirely on the strength of our people. To ensure a fast start, we have our new hires begin their careers in a location where they have the best opportunity to succeed. This typically means a location where they have exceptional business knowledge, language skills, technical mastery and unrestricted work authorization. P&G requires applicants for these positions to be legally authorized to work in the job location country with no restraints on the type, duration, or location of employment, and for whom the employee may work.
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Training Opportunities for employees
P&G believes that education, training, mentoring, and ongoing skill development are each important elements toward the continual growth of our employees.
Internal Training and Development
The continuous development of your commercial, technical and interpersonal skills ranks among our top priorities. You will have the support of Company experts, balanced with training courses to ensure your successful on-boarding and career development. Every day, you’ll be surrounded by innovative, supportive, and highly talented people across the Company that will further challenge your thinking.
? Formal Training
Formal trainings exist at many levels throughout the company. All new employees will receive Company Wide Training (P&G Beginnings) and training specific to your function, business unit, and/or brand. Formal training does not end after your first few months as a new employee. The P&G Build from Within Culture encourages training at all levels to continue to expand your knowledge and skill sets. Trainings throughout your career are dependent on your role and responsibilities- some may include topics such as leadership seminars, diversity and inclusion, effective team building, management of others, and change management methods.
? Mentoring
Mentoring at P&G is filled with experienced individuals that are excited to form relationships with new employees that are beginning their career journey. A P&G mentor is an experienced employee who acts as a trusted counselor, friend, confidante, role model, guide, advisor, and "voice of experience" to a less experienced employee. Mentor/Mentee relationships may form naturally or the business may help introduce new employees to potential mentors.
? Work from Home
If the nature of your work is conducive, your performance is strong, and the arrangement fits within the needs of the business and organization employees may be eligible to work from home a designated % of time each week.
? Flexible Scheduling
Provides an employee alternative methods of organizing work time across the week to meet both business and personal needs. Flex Scheduling provides an option to vary the number of hours in the workday to improve productivity. At P&G look to embed flexibility into the P&G work culture. We believe when employees and the company work together with greater flexibility, we can have the healthiest, most productive people in the world, deliver strong business results, grow individual careers and allow employees to meet life objectives.
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flex@work is a business strategy that allows us to balance the needs of the individual and the needs of the company. There is a policy surrounding each flexible arrangement that allows the employee and management to determine eligibility and decide which option is right for the business and employee!
? Personal Leave of Absence
A Personal Leave of Absence enables the Company to meet business needs and retain valued employees who, for a variety of reasons and at different times in their careers, need to take up to three months off periodically without pay, with continued benefits, for individual interests.
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Employment Practices
P&G utilizes fair employment practices, as well as strives to provide a safe, healthful and productive
work environment for its employees. The Company respects employees' right to freedom of association, third party consultation and collective bargaining where allowed by law. The Company expects suppliers to uphold the same standards and specifically… ?
Working Conditions
P&G expects suppliers to conduct their business without unacceptable worker treatment such as harassment, discrimination, physical or mental punishment, or other forms of abuse. ?
Wage and Hour Practices
P&G pays employees a competitive wage, as benchmarked with other leading companies. Consistent with our principle of valuing personal mastery, we reward employees for improving their skills and capabilities. At a minimum, we expect our suppliers to comply with all applicable wage and hour laws, and rules and regulations, including minimum wage, overtime and maximum hours. ?
Health and Safety
P&G is committed to having safe and healthy operations around the world to protect the life and health of its employees and the community surrounding its operations, to protect its assets, to ensure business continuity and to engender public trust. We expect suppliers to provide a safe work environment, to prevent accidents and injury, and to minimize exposure to health risks.
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P&G Consumer/Customer relationship
P&G consumer relations touch the lives of consumers every day. Our mission is to build strong consumer relationships that increase loyalty and create a positive business environment for P&G and its brands. We are here to engage and listen to consumers, serve their needs, advocate their interests in P&G and provide opportunities to build the business. In consumer relations, the consumer is boss! P&G’s work is driven by a Purpose of providing branded products and services of superior quality and value to improve the lives of the world’s consumers now and for generations to come. P&G’s growth strategy, inspired by our Purpose, is to touch and improve more consumers’ lives in more parts of the world, more completely. Procter and gamble is dedicated to meeting the needs of our consumers by providing products and services that can help improve their lives. The concept of “Consumer is Boss” is fund amental throughout the development and marketing of our products. P&G set out to delight consumers by launching only new products and product improvements that genuinely meet their needs. Before establishing a project for a new product or product improvement, P&G technologists research consumer needs in depth to identify and understand those needs that are not adequately met today. Once a product is launched, our commitment to our consumers does not stop there. For P&G, every consumer’s experience in choosing, buying, or using one of our products can provide vital insights to help us further improve our products and services. So we encourage consumers to contact our Global Consumer Relations team. We want to hear about our consumers’ experiences with our products — good and bad. Last year we heard from over eight million consumers who wanted to ask us something about our products or our Company. We proactively offer “traditional” contact channels — phone, letter, e-mail — to consumers, but we are also very aware that consumers’ lives are changing (we are consumers too!). Life is getting busier, and we want to be able to access the right information on our terms, which may be very early in the morning, or in the middle of the night. So we have invested in technology, which has already been deployed for some of our major brands, where consumers can access key information on a 24/7 basis, i.e., on their terms. Of course, we continue to offer the well-established Customer care line Services where consumers can talk to or communicate with an experienced advisor, but we also enable consumers to find vital information on our brands using e-mail and telephony technology “out of hours.” This has been a huge success, and has actually enabled us to interact with even more of P&G’s consumers in the last fiscal year, which provided more insights for our Product Development and Marketing teams to help further improve our products and services. We are also innovating in how we ensure that these important insights from our consumers get to our business teams. Consumers who take the time to contact a company for advice or ask for help to resolve a problem provide valuable insights into our products, which can really help us develop our business by improving our brands. So we need to make sure that our consumer’s voice is heard in P&G. We do this by using a range of different tools and technologies that provide our business teams with key learnings from consumer comments. In Global Consumer Relations, we recognize that the world is changing and we are investing in innovative technology to better serve our consumers.
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Public service communication at P&G
Sustainability is about ensuring a better quality of life, now and for generations to come. P&G does this through the products and services we offer, making these products in an environmentally responsible manner, and through our social responsibility programs that improve lives for those in need around the world.
Shiksha (Education): Padhega India. Badhega India.
Sustainability Journey in India
Shiksha is P&G's signature PR programme which has now become a National Consumer Movement to help underprivileged children get their right to education by empowering consumers to participate by making simple brand choices. Shiksha was launched in 2004, as a small humble step towards an educated India with a belief that the key to a brighter future for the country lies in the education of children. Shiksha reaches out to more than 200 million children across the globe every year. A part of the P&G sales in the Shiksha program goes towards the education of children. However, irrespective of the sales Shiksha donates Rs.1 Crore to the cause. Shiksha has donated over Rs 22 crores and helped over 380,000 children get their right to education by supporting 140+ existing Shiksha schools. Across 600 communities that Shiksha touches, it has helped address key issues like livelihood opportunities, healthcare facilities and child labour, apart from building schools across the country. To add to this, in 2011 Shiksha built over 200+ schools across the nation. The program has built & supported over 140 schools across India, in partnership with NGOs like Round Table India (RTI), Save the Children (STC), Army Wives Welfare Association (AWWA) and Navy Wives Welfare Association (NWWA), amongst others. Thus Shiksha stands true to its motto "Padhega India Tabhi Toh Badhega India". Shiksha has achieved its success with support from enthusiastic people all around India who feel for the cause of education and are willing to give time and make the right choices in the products that they buy.
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Shiksha began with P&G India’s research which revealed education as the one cause that consumers are most concerned about and are looking for a simple way to contribute to. With this insight and founded on P&G’s purpose, Shiksha was launched in 2005 to enable consumers to contribute towards the cause of education of under-privileged children through simple brand choices. Since its inception, Shiksha has made a cumulative donation of over Rs. 22 crores towards helping children on the path to better education. This is a result of the support from our consumers who participated in the Shiksha movement by buying P&G brands for one quarter of the year, thus enabling P&G to contribute a part of the sales towards the cause.
Shiksha’s NGO Partners Relation
P&G frequently enters into dialogue with nongovernmental organizations (NGOs) to understand their concerns and cares. In order to work constructively with stakeholders, it is essential to have their confidence and be seen as a reliable and open discussion partner. By building an open relationship, we can approach our NGO partners when issues arise Shiksha’s vision is to help India get to 100% Shiksha someday, and it is working towards this vision in partnership with NGOs like Save the Children India, Army Wives Welfare Association (AWWA), Navy Wives Welfare Association (NWWA) and Round Table India (RTI), amongst others. Each of Shiksha’s NGO partners focuses on a critical approach towards education, with NGO Round Table India specializing in building educational infrastructure and supporting schools across India, NGO Save the Children laying emphasis on the girl child via supporting the g overnment’s Kasturba Gandhi Balika Vidhyalays, and the NGOs AWWA and NWWA serving the unique educational needs of differently-abled children of naval and army officer’s families.
Shiksha Schools
Shiksha aims to build the educational future of India ‘Brick – by – Brick’ by addressing the need for better educational infrastructure and building the tangible asset of schools. Shiksha’s interventions span across health and hygiene facilities at schools such as clean drinking water and separate toilets for boys and girls, advanced educational aids such as libraries and computer centres, as well as basic infrastructure needs such as classrooms.
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P&G’s Shiksha is focused on empowering the girl child with quality education. In this picture, girl students head towards their school - The Govt High School Lodi Majra, supported by the neighbouring P&G plant in Baddi, Himachal Pradesh
Head Boy and Head Girl of the Ladakh Scouts Children School in Leh, Ladakh. The school is supported by P&G’s Shiksha in partnership with the Indian Army
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Differently-abled students at the Shiksha supported Sankalp School run by the Navy Wives Welfare Association
Disaster Relief
India has braved several natural disasters in the recent past, such as the Tsunami in South India, floods in Bihar or earthquakes in J&K and Gujarat. P&G has stepped forward in each of these calamities and helped communities get back on their feet. Most recently P&G helped to rebuild the Army School in Ladakh, located in one of the most challenging Himalayan Terrains, which was wrecked by the Flash Floods in 2010.
Shiksha came to the aid of the Ladakh Scouts Children’s School, by supporting the education of children orphaned by the tragedy and helping reinstate essential infrastructure.
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Parivartan - The Whisper School Program
P&G’s Parivartan (Transformation) Program has been protecting millions of adolescent girls in India from getting trapped in traditional practices of using unhygienic cloth for sanitary protection, by providing timely menstrual education. The program has been improving the lives of over 2 Million girls annually across 15,000 schools in India. The objective of the program is to help adolescent girls embrace womanhood positively and enable them to adopt the right feminine hygiene practices to stay healthy and stay in school. Parivartan ensures that adolescent girls do not miss school on account of periods and initiates a series of cascading effects leading to a more equal gender status in the state.
P&G Children’s Safe Drinking Water Program
Almost one billion people in the developing world do not have access to clean drinking water. As a result, thousands of children die every day. The P&G Children’s Safe Drinking Water Program (CSDW) reaches these people through P&G packets, a water purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC). One small P&G packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. The packets can be used anywhere in the world, including areas affected by natural disaster.
A Commitment to Saving Lives
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Pampers Vaccinations
Pampers and UNICEF: Working Together for Healthy Babies
Every year, 58,000 babies die within the first month of life from maternal and neonatal tetanus —a completely preventable disease. So for the sixth year running, Pampers is teaming up with UNICEF to deliver the vaccines that vulnerable women and their children need. The effort gets our consumers involved. With the purchase of one pack of Pampers, one dose of the vaccine is donated. Our campaign has created the highest awareness ever for maternal and neonatal tetanus, helping put the disease back on the agenda of health authorities. Since 2006, Pampers’ funding has helped to protect 100 million women and their babies against maternal and neonatal tetanus and has already helped eliminate MNT in eight countries: Burkina Faso, Ghana, Guinea Bissau, Liberia, Myanmar, Senegal, Timor Leste and Uganda. Pampers is committed to support UNICEF in their efforts to eliminate MNT from the face of the earth. P&G and UNICEF have also teamed up to offer P&G employees in Europe, Middle East and Africa the opportunity to take a three-month sabbatical to work with UNICEF. The program is aimed at employees who have always wanted to undertake humanitarian work but have not had the chance before. UNICEF benefits from the diverse backgrounds of P&G employees as they apply such skills as communications, promotion, leadership training, and supply chain management. Although resource requirements for UNICEF are ever-changing, three to four assignments are expected per year.
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Environmental Sustainability
Our Long-Term Environmental Sustainability Vision
P&G’s Baddi plant has adopted various innovative ideas to transform 575 tons of scrap material into useful daily needs. The melted plastic is being used for making chairs while the metal laminate is being applied as mixture with cement for construction. 380 tons of shampoo production waste has been converted to car washing agent. 5.5 tons of manufacturing scrap of skin care product has been turned into tire polishing material. The plant has achieved 40% reduction in carbon footprint over the last 3 years
P&G’s Goa plant has recycled and reused over 4000 tons of scrap, which equates to the daily paper & plastic waste generated by 12 times the population of a major Indian metro
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P&G’s Bhiwandi plant has saved energy equivalent to the daily energy need of more than 12,000 people in India. The plant saved 13.3 million liters of water last year, enough to fill more than 5 Olympic sized pools. The sludges from site wastewater treatment plant and the oil soaked cloth from the blade manufacturing process were applied for cement production process
P&G’s Head Office in Mumbai has reduced its annual energy consumption by over 27% over the last 9 years, saving over 1700 gigajoules of energy. This has been possible with conscious behavior change from the employees and technological innovations at the facility
Corporate citizenship
Procter & Gamble India has advanced its corporate citizenship through Project Shiksha, Project Parivartan, disaster relief, and reduced waste and increased efficiency. Shiksha was launched in 2005, after consumer research revealed that in India, education is the single biggest cause that concerns consumers the most. Procter & Gamble has been heralded as the most consistent performer in the 100 Best Corporate Citizens list produced by Business Ethics magazine due to its achievement in reaching the top five in each of the last five years. The company is ranked number 2 in the latest list. With its marketing expertise, P&G thus created a national consumer movement, Shiksha, that helps to build and reactivate schools each time a consumer buys a P&G product. Thus consumers directly contribute to the cause with that simple brand choice. Each year Shiksha contributes a part of the sales proceeds to this cause via its NGO partners, Save the Children India, Child Rights & You, Army Wives Welfare Association, and Round Table India. A strategy such as this ensures that Shiksha sustains itself as a business and the equity of the brand continue to grow. Key results of Shiksha since its inception are: cumulative donations of over $5 million made to 10 NGO partners, reaching over 385,000 underprivileged children by building over 200 schools and impacting on 600 communities in over 20 states of India. A 2010 study by AC Nielsen revealed that adolescent girls in India are missing up to 50 days of schooling per year due to inadequate menstrual protection. P&G’s Project Parivartan helps girls embrace womanhood positively through timely menstrual education, reaching out to over 2.5 million girls annually across 15,000 schools.
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The project collaborates with existing government health workers called ASHAs, to encourage adolescent girls to adopt the right feminine hygiene practices, and provides hygiene products at subsidized rates. The programme continues to draw a remarkable response with 60% of those surveyed being aware of the programme. P&G has also stepped forward in various natural calamities, helping communities overcome various challenges: distribution of its signature clean drinking water PUR during the tsunami in South India; employee & company contribution towards the Chief Minister’s Relief Fund during the Bihar floods & Prime Minister’s Relief Fund during earthquakes (Jammu & Kashmir); building community centres to help restore earthquake afflicted lives in Gujarat; rebuilding the Army School in Ladakh, wrecked by the flash floods in 2010; and hygiene products sent to Assam flood victims. The company is focused on creating efficiencies in energy, water, waste, and emissions, by encouraging employee behavioural change and technological innovation across facilities. These include P&G’s Head Office in Mumbai reducing its annual energy consumption by more than 27% over the last nine years, saving over 1700 gigajoules of energy. The Beauty Care plant in Baddi, Himachal Pradesh has achieved a 40% reduction of its carbon footprint over the last three years, and the Whisper plant in Goa recycled and reused over 4,000 tons of scrap which equates to the daily paper & plastic waste generated by 12 times the population of a major Indian metro.
Government relations
P&G’s political involvement and government is an important way to bring P&G’s Purpose to life through public policy. Guided by our Purpose, Values and Principles, P&G participates in the political process to help shape public policy and legislation that helps us touch more lives, in more parts of the world, more completely. This engagement ensures that the interests of our employees, consumers, and shareholders are fairly represented at all levels of government around the world. We are committed to being transparent about our political involvement globally. P&G’s public policy and legislative priorities are reviewed regularly with senior business leaders and annually with the Governance and Public Responsibility Committee of the Board of Directors. Lobbying Activity P&G’s Global Government Relations & Public Policy team (P&G GGRPP) represents the Company’s point of view in Washington, D.C., in U.S. state capitals and in key country capitals around the world. Working with the businesses, P&G GGRPP focuses on legislative and public policy issues that impact the Company’s bottom line and long-term business interests. Where permitted by law, P&G GGRPP engages and educates policy makers and key stakeholders on issues that impact our business; facilitates the exchange of information between key decision makers and public policy organizations in the U.S. and abroad; and leads Company actions on policy matters both unilaterally and in industry coalitions and associations. P&G complies with all U.S. federal and state laws, including the Lobbying Disclosure Act
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and Honest Leadership and Open Government Act that require reporting on lobbying activities and certification of compliance with Congressional gift rules. For the 2011 calendar year, P&G reported U.S. lobbying expenditures of $4.04 million in the lobbying disclosure reports filed with the Clerk of the U.S. House of Representatives and the Secretary of the U.S. Senate, and a total of $362,362 in lobbying expenditures in U.S. states. In fiscal year 2010–2011, P&G reported lobbying activity in the range of €400,000 in the European Union under voluntary guidelines issued by the EU Commission. In FY 2010–2011, P&G paid roughly $8.3 million in dues to U.S. trade and industry associations with annual dues of $25,000 or more, of which $1.5 million, roughly 18 percent, was identified by 50 associations as funds spent on lobbyingand political activities. P&G engages in the political process by providing financial support to selected state ballot initiatives and issue advocacy campaigns that have a direct impact on our ability to touch and improve consumers’ lives. P&G’s involvement in these campaigns is overseen by P&G’s Public Policy Team, a multi-functional team comprised of representatives from Global Government Relations & Public Policy, Legal, Human Resources, Corporate Communications and other functions related to the specific issue under consideration. The team makes recommendations to the Chief Legal Officer for approval, and for further review and approval by the Chairman and CEO as appropriate. As with all other aspects of our political involvement, our participation in such efforts is guided by our Purpose, Values and Principles and by our business strategies, and is fully reported in accordance with governing laws. P&G’s policy is to not use corporate funds to support “Super PACs”, “527” organizations or candidates in states where it is legally permissible to do so. Further, P&G has no plans to use corporate funds to support other independent political expenditures to influence federal elections, nor do we plan to make contributions to trade associations for that purpose. Beginning in 2012, we will notify our key associations on an annual basis that our annual dues cannot be used for electioneering or independent political expenditures. In 2011, P&G made $60,000 in contributions to ballot initiatives and other issue advocacy campaigns that had a direct impact on the business or our employees.
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Conclusion
Public relation plays an important role in the business organization towards environment. This profession is immensely applicable in government and public institution. In order to achieve success in the modern business world the organization has to maintain a good mutual understanding towards the public, employees, shareholders and government. Due to PR activities the a company can make a good relation with its customer Procter and gamble performs many public relation activities which we have studied above. P&G has maintained a first-class communication and good relation with its public. Due to these activities it has increased its brand image in the market and is on the path of success. P&G PR activities are increasing day by day. P&G not only maintain good relation with communities but also perform for the better environment for today’s lives.
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