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Executive Summary.
The main objective of this study is to understand the public awareness of Tata
Indicoms Don’t Stop Mobile Phone & to study customer profile & understand the
potential maret for Don’t Stop Mobile Phone!
The sample si"e for this study is 1## respondents and a structured $uestionnaire
was used to collect information from them!
In this survey it was found that only %&' of the respondents are aware about this
scheme & Tata have a heavy compitation with (eliance & )irtel!
Objectives
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• To now the awareness of the customer about Tata Indicom!
• To study consumer profile!
• To study maret potential for Tata Indicom telephone service in Dharwad city!
SCOPE OF THE STUDY
? The study will help the company to now the awareness of Tata Indicom’s Don’t
Stop Mobile in Dharwad city!
? The study will help to now the potential maret for Don’t Stop Mobile!
? The company can find out where their competitors stand!
? The study will help the company to now the customer profile!
? The study covers the customers who are mobile users & non users in Dharwad city!
LIMITATIOS OF THE STUDY
+ot sin,le wor is e-ception to the limitations every wor has ,ot its own
limitations. so due to time constraint my study confines only to Dharwad city and it is not
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possible to mae e-tensive study! It is assumed that the sample selected represents entire
population!
!ESEA!CH METHODOLO"Y
Data source0 Primary data 1field survey2
)rea of (esearch0 Dharwad city!
(esearch instrument0 3uestionnaire!
Sample Plan0 Personal Interview!
Sample 4nit0 5usinessman. Students. 6ob holders. etc!
Samplin, method0 +on probability method. 7onvenience samplin, method!
Sample Si"e0 1## respondents!
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Ab#ut Tata "r#u$
Tata "r#u$ Pr#%i&e
The Tata 9roup 7omprises :/ 7ompanies ;peratin, in seven 5usiness Sectors!
Information Systems & 7ommunication. <n,ineerin,. Materials. Services. 7onsumer
Products and 7hemicals! The 9roup was founded by =6amsetji Tata’ in the mid 1:
th
century. a period when India had just set out on the road to ,ainin, independence from
5ritish rule! 7onse$uently. 6amsetji Tata and those who followed him ali,ned business
opportunities with the objective of +ation buildin,!
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The Tata 9roup is one of India’s ?ar,est & most respected business con,lomerates.
with revenues in *##&@#> of A 1B!C billion. the e$uivalent of about *!C percent of the
country’s 9DP!
The Tata companies to,ether employ some **#.### people! The ,roup’s /*
publicly listed enterprises amon, them standout names such as Tata Steel. T7S. Tata
Motors and Tata Tea have a combined maret 7apitali"ation that is the hi,hest Indian
business houses in the Private sector and a share holder base of over * Million!
The Tata 9roup has operations in more than &# countries across si- continents. and
its companies e-port products and services to 1&# nations!
The Tata Damily of companies shares set of five core values Inte,rity.
4nderstandin,. <-cellence. 4nity. and (esponsibilities! These Ealues which have been
part of the ,roup’s beliefs and convictions from its earliest days continue to ,uide and
drive the business decisions of Tata companies! The 9roup and its enterprise have been
stead fast and distinctive in their adherence to business ethics and their commitment to
corporate social responsibility! This is a le,acy that has earned the 9roup the trust of many
millions of staeholders in a measure few business houses any where in the world can
match!
LEADE!SHIP 'ITH T!UST
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The Tata 9roup is one of India’s oldest. tar,eted and most respected business
con,lomerates! The ,roup’s business are spread over seven business sectors! It comprises
:/ companies and operates in si- continents! It employs some **#.### people and
collectively has a shareholder base of over two million!
THE SE(E )USIESS SECTO!S*
I E"IEE!I"
1! Tata )uto 7omp Systems!
*! Tata Motors!
E+,i+eeri+, Service-
1! Tata Projects!
*! T7< 7onsultin, <n,ineerin,!
/! Eoltas!
E+,i+eeri+, Pr#.ucts-
1! T)?@Manufacturin, Solutions!
*! Telco 7onstructions <$uipments 7omp!
/! T(D!
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II. MATE!IALS-
1! Tata )dvanced Materials!
*! Tata Steels!
III. EE!"Y
1! Tata 5!P!Solar!
*! Tata Power!
I(.CH"EMICALS
1! (allis India!
*! Tata 7hemicals!
/! Tata Pi,ments!
(. SE!(ICES
1! Indian Fotels!
*! TFD7!
/! Tata )I9 9eneral Insurance!
&! Tata )I9 ?ife Insurance!
>! Tata )sset Mana,ement!
%! Tata Dinancial Services!
B! Tata Investment!
C! Tata Share (e,istry!
:! Tata <conomic 7onsultancy services!
1#! Tata 3uality Mana,ement Services!
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11! Tata Services!
1*! Tata Strate,ic Mana,ement 9roup!
(I. COSUME! P!ODUCTS
1! Tata Tea!
*! Tata 7eramics!
/! Tata Mc 9raw Fill Publishin, 7omp!
&! Tital Industries!
>! Trent!
(II. IFO!MATIO SYSTEMS / COMMUICATIO
1! +elito Systems!
*! T7S!
/! Tata <l-si!
&! Serwi"sol!
>! Tata Infotech!
%! Tata Technolo,y!
B! Idea 7ellular!
C! Tata Teleservices!
:! ES+?!
1#! Tatanet!
11! +elco!
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Pur$#se0 Objectives
)t Tata 9roup the purpose is to improve the $uality of life of the communities they
serve! They do this throu,h leadership in sectors of +ational <conomic si,nificance. to
which the ,roup brin,s a uni$ue set of capabilities! This re$uires them to ,row
a,,ressively in focused areas of business. about which they were well aware!
There herita,e of returnin, to society what they earn trust amon, consumers.
employees. shareholder & community! This herita,e is bein, continuously enriched by the
formali"ation of the hi,h standards of behavior e-pected from employees and companies!
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The Tata name is uni$ue asset representin, leadership with trust! ?evera,in, this
asset to enhance ,roup syner,y and becomin, ,lobally competitive is the route to
sustained ,rowth and lon, term success!
FI(E CO!E (ALUES
The Tata 9roup has always sou,ht to be a valued driven or,ani"ation! These values
continue to direct the ,roup’s ,rowth and businesses! The core Tata values under pinnin,
the way they do business are0
1! I+T<9(ITG!
*! 4+D<(ST)+DI+9!
/! <H7<??<+7<!
&! 4+ITG!
>! (<SP;+SI5I?ITG!
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)OA!D OF DI!ECTO!S!
Mr. !ata+ . Tata Mr. 1. A. C2au3ar Mr. S. 1. "u$ta
Desi,nation0 7hairman Desi,nation0 Mana,in, Director! Desi,nation 0 9roup
Telecom )dvisor
7ompany 0 Tata Sons ?td 7ompany 0 Tata Industries ?td! Desi,nation 0 Director
Mr. !. "#$a&a3ris2+a+ Mr. . S. !amac2a+.ra+ Mr. I. Hussai+
7ompany 0 Tata Sons ?td Desi,nation 0 Director Desi,nation 0 Direc
7ompany 0 TTS? ! 7ompany 0 Tata Sons
?td!
Dr. Mu3u+. "#vi+. !aja+ Mr. . Sri+at2 Dr. 4. 4. Ira+i
Desi,nation 0 Eice President Desi,nation 0 Director Desi,nation 0
Director
7ompany 0 Tata Sons ?td! 7ompany 0 Tata Sons ?td 7ompany 0 TTS?!
!
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Mr. S. !ama.#rai
Desi,nation0 7<; & Mana,in, Director
7ompany0 Tata 7onsultancy Services ?imited!
Ab#ut Tata Te&eservices Limite. 5TTSL6
The Tata 9roup presence in the telecom sector. Incorporated in 1::%. the company
was first to launch 7DM) mobile services in India 1in )!P2 circle!
Tata Teleservices is the part of core! Tata 9roup. which has over :# companies
over **#.### employees and more than * million shareholders! Iith an investment over
:### crore in Telecom!
Tata Teleservices spreads the ,roup’s presence in the Telecom sector! Incorporated
in 1::%! Tata Teleservices was the first to launch 7DM) mobile services in India in the
circle of )ndhra Pradesh!
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Startin, with the major ac$uisition of Fu,hes Tele!com 1India2 ?imited Jnow
renamed Tata Teleservices 1Maharashtra2 ?imitedK in December *##*. the company has
swun, in to e-pansion mode! Tata Teleservices operates in *# circles i!e! )ndhra Pradesh.
7hennai. Maharashtra. Tamil +adu. ;rissa. 5ihar. (ajasthan. Punjab. Farayana. Fimachal
Pradesh. 4ttar Pradesh1<ast2. 4ttar Pradesh 1Iest2. Lerla. Lolata. Madhya Pradesh and
Iest 5en,al! The investment in Tata Teleservices ?imited 1includin, Tata Teleservices
1Maharashtra2 ?imited2 as on March *##> totals 1&.&&% crores!
Favin, Pioneered the 7DM) /91- technolo,y platform in India! Tata Teleservices
has established a robust and reliable telecom infrastructure that ensures $uality in its
services!
It has partnered with Motorola. <ric son. ?ucent and <7I Telecom for the
deployment of a reliable. technolo,ically advanced networ
o The company. which heralded conver,ence technolo,ies in the Indian
Telecom sectors! Today this is maret leader in the fi-ed wireless telephone
maret with a customer base of over ;ne Million for the period ended *!C
for the period ended September *##>!
Tata Teleservices bou$uet of telephone services includes Mobile services. Di-ed
Iireless Phones. Public 5ooth Telephony. Iireless servicesM other services include value
added services lie voice portal. roamin,. /@way conferencin,. ,roup callin, and data
services!
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Tata company launches Prepaid DIP and Public 5ooth Phones. a ran,e of new
handsets. new voice and data services such as 5(<I ,ames. picture messa,in,.
polyphonic rin, tones. interactive applications lie +<IS. 7ricet. )strolo,y. etc! these
are in addition to its e-istin, services of post paid mobile. post paid mobile and post paid
mobile DIP! Tata services has stron, worforce of J%###K! In addition. TTS? has created
more than J*####K indirect jobs throu,h outsourcin, of its manpower needs! J+umber may
be verified from F(K!
Today. Tata Teleservices limited alon, with Tata Teleservices 1Maharastra2 ?imited
serve more than % million customers in 1%# towns and aims at &### towns by March #%!
Iith an ambitious rollout both within e-istin, circles and across new circles. Tata
Teleservices is to provide customers with enhanced customer service and convenience.
Tata Teleservices ?imited launched NihelpO@an Intra Eoice (esponse System!
Pr#.ucts / Services TTSL
Tata Indicom offers a complete ran,e of offer able telecom solutions for our
home and business needs! 5e it Tata Indicom Mobile. Smart Iireless Service. Public
Phone 5ooths. 5roadband or 7entre-! They are present in every sphere of the
telecommunications maret. endeavorin, to mae our life comfortable hassle free! They
have a wide ran,e of products and services offerin, to meet every need of yours!
(#ice-
? Tata Indicom Mobile
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? Tata Indicom waly
? Tata Indicom Di-ed Iire phone 7onnection
? Tata Indicom ISD+ Services
? Tata Indicom 7entre-
? Tata Indicom <1 ?ins
? Tata Indicom 5asicP Primer rates ISD+
? Tata Indicom Mana,ed ?eased ?ines
? Tata Indicom Direct Inward Dialin,1DID2
? Tata Indicom Public Phone 5ooths
? Tata Indicom Eoice (eminders Services
Data
? Tata Indicom Shared and Dedicated Internet 5andwidth
? Tata Indicom Eirtual Private +etwor 1EP+2
? Tata Indicom Fostin, Services
? Tata Indicom Internet )ccess Solutions
? Tata Indicom )DS? & DS?
? Tata Indicom Internet Throu,h Mobile
I+ter+et
? Tata Indicom Postpaid Internet 7onnection
? Tata Indicom 5roadband Internet Service
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? Tata Indicom 7orporate Dial up
? Tata Indicom 7orporate Internet ISD?
? Tata Indicom Internate Private ?eased 7ircuits1IP?72
? Tata Indicom Internate ?eased ?ines1I??2
? Tata Indicom Mana,ed Data +etwor Services 1MD+S2
? Tata Indicom I+M)(S)T
? Tata Indicom TE 4plin
? Tata Indicom Internet Data 7enters
? Tata Indicom +?D ?eased ?ine
Tata I+.ic#m C#+%ere+ce Services
? Tata Indicom 7onference 7all Services
? Tata Indicom Ieb conferences Services
Tata Te&eservices Mar3et S2are 7889
• Tata Teleservices 1TTS?2 crosses the &!> million subscriber mar!
• India’s youn,est +ational Telecom player increases wireless maret share to 11!B&
percent durin, the month of 6une!
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• Iithin the 7DM) Iireless se,ment. TTS? achieves a cumulative maret share of
*> percent! TTS? records consistent increases in subscriber base and maret share.
month on month!
• Tata Indicom is amon,st the fastest ,rowin, brands in India today!
Tata Teleservices. one of India’s premier mobile and fi-ed service
providers. announced that they have achieved a maret share of 1* percent in the
month of 6une!
Tata Teleservices is +o & slot in terms of incremental maret share in the wireless
maret in the month of 6une!
Tata Teleservices is now present in over 1&## towns across *# circles of the
country! The 7ompany has achieved a maret share of %* percent in fi-ed wireless
service in 6une *##>! This clearly indicates that brand Tata Indicom sur,in, ahead.
and is today one of India’s fastest ,rowin, telecom brands!
Tata Teleservices enjoys a substantial presence in the countries telecom
space. and is all set to redefine the e-istin, benchmars of the telecom service
cate,ory in India throu,h maretin, innovations and introduction of new
,eneration value added services!
The Tata Indicom brand name spance across retail. enterprise. wholesale as
well as Inter +ational services offered by the telecom service arms! Today TTS? is
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committed to providin, the best services to all it’s the customers and main, Tata
Indicom the Preferred 7hoice of million of customers across the country!
Ab#ut Tata I+.ic#m / its Mi&est#+es-
Marc2 :;;<
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?etter of intent 1?;I2 issued to the company in March 1/.1::% to provide
basic telephone services in the state of )ndhra Pradesh!
#vember :;;=
?icence a,reement si,ned with D;T for operatin, basic telephone services
in the circle of )ndhra Pradesh on +ovember 1&!
:;;>
Dirst to introduce the concept of smart card technolo,y in Pay Telephone
business! Tata has si,ned up with Schumber,er of Drance to establish their
#vember 7887
Tata Teleservices Services unveils its new brand Tata Indicom while
launchin, its services 17DM) Mobile. 5asic Phone 7onnect Tamil +adu and
Larnataa2!
December 7887
Tata Indicom launched in Delhi & 9ujarat!
Tata Teleservices Services spreads its service networ to the national
capital and 9ujarat! Services inau,urates by the then mini information Technolo,y
?ate Shri Pramod Mahajan!
Marc2 788?
Tata Indicom customer base across >#.### more than half million people
across the nation are now satisfied customers of Tata Indicom!
Au,ust 788?
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Tata Indicom customer base crosses C#.###! 7DM) Mobile service
launched in Maharastra!
4a+uary 788@
Tata Indicom crossed the half million customer maret in fi-ed wireless
se,ment by re,isterin, over /##' ,rowth in its fi-ed wireless customer base since
6anuary *##/! Iith over half million Di-ed Iireless retail customers and over
/#.### Di-ed Iireless Payphones! Tata Indicom continues to be the leader in Di-ed
Iireless Se,ment!
February 788@
Tata Indicom subscribers can now send International SMS across 1B#
countries and >// operators! Tata Indicom launches SMS based entertainment and
<ntertainment services
Marc2 788@
34)?7;MM and Tata Teleservices announce plans to offer Iireless
application and services Eia 5(<ITM and 5(<I cha Solutions!
A$ri& 788@
Tata Teleservices launches Tata Indicom Prepay Service on smart Service in
+ew Delhi and Fyderabad. which offers *>' savin,s on monthly usa,e!
4u+e 788@
Tata Indicom Subscriber base crosses * million mars!
Se$tember 788@
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Tata Indicom launches prepaid service under the brand name of NTrue
PaidO!
Oct#ber 788@
Tata Indicom repositions its fi-ed Iireless Phone cate,ory under the brand
name NIalyO!
February 7889
Tata Indicom competes roll outs in new circles with its services now
available in *# circles!
Marc2 7889
Tata Indicom launches its e-clusive portal for women on its mobile phones
called NIomen’s QoneO!
May 7889
Tata Indicom service made available in 1## cities! Tata Indicom crosses the
critical 1.### city mars!
Tata Indicom Subscriber base touches the & million mar!
4u+e 7889
Tata Indicom launches its first own e-clusively branded phone under the
brand name NIndicom 9emO!
Au,ust 7889
Tata Indicom Subscriber base touches the > million mar! Tata Indicom
service made available in 1>## cities! Tata Indicom crosses the 1>## city mar!
Oct#ber 7889
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Tata Indicom launches the first of its ind offer N+on Stop Mobile in the
Mobile Prepaid maretO!
Tata Indicom Subscriber base crosses the % million mar!
#vember 7889
Tata Indicom ac$uire over 1 million ,ross subscribers in the in this month!
)nd Tata Indicom Subscriber base crosses the B million mar!
Ab#ut Ma2ima Tec2+#&#,ies
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S2#Ar##m-
Mahaveer Pla"a.
Tiare (oad.
Dharwad
Ph0 >>1#&%:. >>1#>%:!
This Mahima Technolo,ies is in nature of Dranchise system! )nd it is
servin, people up to its best capacity with staff capacity stren,th of B in Dharwad!
The mana,ement team is0
1! Mr! 5asavaraj +!+ @Showroom Mana,er!
*! Miss! )mruta @Pre sales <-ecutive!
/! Miss! Mamta! @7ashier!
&! Mr! Einay! @Prepaid Sales <-ecutive!
>! Miss! Pallavi @7ustomer 7are <-ecutive!
%! Mr! 7handan @7ustomer 7are <-ecutive!
B! Mr! 5asavaraj G! @?o,in 7o@ordinator!
Sales <-ecutives!
1! Mr! Shivu!
*! Mr! Shamil!
/! Mr! +aveen!
&! Mr! Eishal!
>! Mr! Eirendra!
The showroom serves to the people of Dharwad from mornin, C!/# to %!/#
in all B days of a wee!
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!esearc2 Desi,+
The research will be conducted to ,ather information from 1## respondents & a
structured $uestionnaire will be used to collect the information from the respondents! The
data which is collected from them will be analy"ed and classified!
Ma+a,eme+t $r#b&em
People prefer (eliance over to Tata Indicom!
!esearc2 Pr#b&em
In this the research problem is to understand why people prefer (eliance Mobile
Phone Service over to Tata Indicom!
Objective
• Potential maret for Tata Indicom’s don’t stop mobile phone service in Dharwad
city2
• To determine the maret share in Dharwad city!
Sub Objective
• Publicity!
• To now the Income 1purchasin, power2 of the respondents!
• To now the )wareness level about Tata Indicom’s don’t stop mobile phone
service!
S#urces #% .ata
Primary .ata- This data will be collected directly from respondents by personnel
interview throu,h $uestionnaire!
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Sec#+.ary .ata- This data is ,enerally developed and published for some purpose
other than for helpin, to solve the problem at hand! In this study the secondary data is
collected from interaction and discussions with officials )t Tata Indicom showroom R
Dharwad! & also this data collect from Ma,a"ines. Iebsites of the firm Tata Indicom!com
Buesti#++aire
) structured $uestionnaire was desi,ned to collect the data from the respondents!
5efore collectin, the data a pilot survey of 1# respondents was done to now the accuracy
of the $uestionnaire and to now the $uestions which can be easy to understandable by the
respondents! )fter this survey some corrections were made and finally used to collect
information from 1## respondents from various areas in Dharwad city!
Met2#. #% Sam$&i+,
P#$u&ati#+- Individuals from Dharwad city!
Sam$&e Frame- Individuals wishin, to avail telephone service in Dharwad city!
Exte+t - Dharwad!
Time0Peri#. #% t2e stu.y - 1>@#>@*##% to 1>@#B@*##%!
Sam$&e u+it- Individuals 15usinessman. Students. Professionals. Fouse wives. 6ob
Folders!2
Sam$&e Met2#.- #+@probability samplin,. 7onvenience samplin, method!
Sam$&e siCe- 1## respondents!
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Measureme+t Tec2+iDue
Durin, this research $uestionnaire is used as measurement techni$ues for
obtainin, information directly from the respondents!
A+a&ysis #% t2e Data
In this study the relationship between independent variable and independent
variables are e-pressed in the form of percenta,e of the total population and the data is
analysed by usin, tabular and ,raphical representation!
Et2ics #% !esearc2
• (eport is based on facts and is not manipulated!
• (eport is not misleadin, any way!
• Deelin,s of the respondents unhurt!
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Hy$#t2esis
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:. M#re +umber #% $e#$&e i+ D2arAa. city 2as m#+t2&y i+c#me be&#A !s.9888E
Sample si"e 1n2 S 1##
Dound +o S&B
Method Q test
F#SPT>#'
F1TPU>#'
QSP@P;
P;11@ P;2
+
Ihere PSDound +umberPSample Si"e
P;S1@P
PS&BP1##S#!&B
P; S1@#!&BS#!>/
S#!&B@#!>/
#!>/11@#!>/2
1##
S#!#%
#!#&:
S1!**
RSa #!#> level of si,nificance the critical value of Q RS1!:%! The computed value of
QS1!** fallin, in the acceptance re,ion thus +ull Fypothesis is accepted! This indicates
that nearly half of the population belon,s to Middle class with monthly income is below
(s!>###! Thus they can potential customer!
7. M#re +umber #% $e#$&e i+ D2arAa. city are aAare03+#As +#t2i+, ab#ut Tata
I+.ic#ms D#+Ft St#$ M#bi&eE
Sample si"e 1n2 S 1##
Dound +o S/%
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Method Q test
F#SPT>#'
F1TPU>#'
QSP@P;
P;11@ P;2
+
Ihere PSDound +umberPSample Si"e
P;S1@P
PS/%P1##S#!/%
P; S1@#!/%S#!%&
S#!/%@#!%&
#!%& 11@#!%&2
1##
S#!*C
#!#&C
S>!C/
RSa #!#> level of si,nificance the critical value of Q RS1!:%! The computed value of
QS>!C/fallin, in the acceptance re,ion thus +ull Fypothesis is rejected! This indicates that
there is no evidence to support the hypothesis! It can therefore be concluded that the
awareness level of Tata Indicom is more!
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Every.ay sa&es #% t2e .i%%ere+t m#bi&e P2#+es i+ t2e D2arAa. city.5i+%#rmati#+ is
.irect&y c#&&ecte. %r#m m#bi&e $2#+e se&&ers.6
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/*
Tata Indicom 1+a,ashanti Teleservices2
(eliance1Maniyar collections2
)irtel 1+iy teleservices2
Futch 1+iy teleservices2
Spice 1+iy teleservices2
7ompany <very day sales
Tata B@C
(eliance >#
)irtel &
Futch 1
Spice 11 in & days2
:. Are y#u usi+, a+y M#bi&e P2#+e serviceE
Ges +o Total
%% && 1##
7. I% yes A2ic2 m#bi&e $2#+e service y#u 2aveE
)irtel *C
5S+? #:
Tata Indicom #>
(eliance 1&
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Spice #*
Futch #C
Total %%
?. '2y .i. y#u c2##se t2is c#m$a+yE
Price #C
9ood Service 1*
+etwor *B
)dvertisement #*
;ffersPSchemes 1%
;thers #1
Total %%
@. '2at is t2e mai+ $ur$#se t# 2ave a m#bi&eE
;ut 9oin, #/
In comin, **
Messa,in, #&
Dor all /B
Total %%
9. Every m#+t2 2#A muc2 y#u are s$e+.i+, #+ y#ur m#bi&eE
5elow (s!/## &B
(s!/##@(s!>## 1C
(s!>##@(s!1### #1
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(s!1### & above ##
Total %%
<. D# y#u Aa+t t# 2ave0c2a+,e y#ur m#bi&e $2#+e service i+ +ear %utureE
Ges /&
+o &:
May be 1B
Total 1##
=. I% yes A2ic2 c#m$a+y y#u 2ave $&a++e.E
)irtel 1/
5S+? #&
Tata Indicom #/
(eliance #>
Spice #/
Futch #>V
+ot decided 1C
Total >1
>. '2y y#u Ai&& c2##se t2is c#m$a+yE
Price 1*
;ffersPSchemes *&
+etwor 1*
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/>
)dvertisement #1
;thers #*
Total >1
;. D# y#u 3+#A ab#ut Tata I+.ic#mFs .#+Ft St#$ m#bi&e sc2eme 57 years #ut
,#i+, %ree6E
Ges %&
+o /%
Total 1##
:8. I% yes 2#A .# y#u came t# 3+#AE
<-ecutive #&
Driends 1:
Television *B
+<IS Paper 1/
Pamphlet #1
;thers #1
Total %&
::. D# y#u Aa+t t# 2ave t2is service i+ %utureE
Ges /1
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/%
+o //
Total %&
:7. '2at is y#ur sex 5"e+.er6E
Male C*
Demale 1C
Total 1##
:?. '2at is y#ur a,eE
1>@*# #:
*#@/# >>
/#@&# *>
)bove 11
Total 1##
. Are y#u &ivi+, i+ y#ur #A+ 2#useE
Ges B&
+o *%
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/B
Total 1##
:9. D# y#u #A+ t2e %#&&#Ai+,E
7ar 1%
7olour TE >B
5ie &/
(efri,erator *B
+one in above **
:<. '2at is y#ur Occu$ati#+E
6ob holder *#
5usinessman /#
Professional #:
Student 1:
;thers **
Total 1##
:=. '2at is y#ur m#+t2&y i+c#meE
5elow (s!>.### &B
(s!>.###@1#.### **
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/C
(s!1#.###@1>.### #&
)bove 1>.### #>
+o <arnin,s **
Total 1##
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/:
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&#
The above ,raph shows that the every day sales of different mobile phones
in Dharwad city from different shops & also in the survey it was found that
(eliance is top R present situation! Maniyar collection who is a dealer of (eliance
phones every day he is sellin, ># mobile phones! Tata is R second position.
+a,ashanti teleservices are sellin, B@C mobile phones everyday! )irtel is R third
position. Futch is R fourth at least one connection everyday & Spice is R Difth
position one connection in every four day & these services are sellin, by +iy
teleservices!
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&1
1! Are y#u usi+, a+y m#bi&e $2#+e serviceE
Drom this survey it was found that amon,st 1## respondent %%' are usin, mobile
phones and remainin, /&' of respondents are not usin, any mobile phone service!
This indicates that in Dharwad city ma-imum number of people are usin, mobile
phones!
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66
44
Yes No
&*
7. I% yes A2ic2 m#bi&e $2#+e service y#u 2aveE
The above ,raph shows that the number of respondent presently usin, different
mobile phone services!
• In the total 1## respondents *C' of respondents are usin, )irtel’s service!
This shows that the )irtel is at top!
• :' of respondents are usin, 5S+?!
• ;nly >' of respondents are usin, Tata Indicom mobile phones!
• 1&' of respondents are usin, (eliance mobile phones! This indicates that
reliance is at second position!
• *' of respondents are usin, Spice!
• C' of respondents are usin, Futch!
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&/
?. '2y .i. y#u c2##se t2is c#m$a+yE
The above ,raph shows that the reasons for choosin, different mobile phone
services!
In the total 1## respondents!
• C' of respondents ,ive preference for Price!
• 1*' of respondents ,ive preference to 9ood Service!
• *B' of respondents ,ive preference for +etwor 7overa,e!
• ;nly *' of respondents choose their service because of )dvertisement!
• 1%' of respondents have chosen or ,ive preference for ;ffers or Schemes!
• 1' of respondents choose others! ;thers include friends are worin, etc!
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&&
@. '2at is t2e mai+ $ur$#se t# 2ave a m#bi&eE
The above ,raph shows that what is the main purpose to have or purchase mobile
phone services! In the survey below mentioned points were found!
• In the total 1## respondents /' of respondents are purchased mobile
phone for main, out ,oin, calls!
• **' of respondents are purchase for Incomin, calls!
• ;nly &' of respondents were purchased for Messa,e purpose!
• )nd /B' of respondents are purchase for all purpose!
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&>
9. Every m#+t2 2#A muc2 y#u are s$e+.i+, #+ y#ur m#bi&eE
The above ,raph shows the e-penses that are spendin, every month on their
mobile phones!
• &B' of respondents are spendin, every month below (s!/##!
• 1C' of respondents are spendin, from (s/## to (s!>## every month on
their mobile phones!
• ;nly 1' of respondents are spendin, (s!>## to (s!1### per month!
• +o one is spendin, (s!1### and above!
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&%
<. D# y#u Aa+t t# 2ave0c2a+,e y#ur m#bi&e $2#+e service i+ +ear %utureE
The above ,raph shows that the number of respondent wants to have mobile
phones that do not have mobile phones and the respondents who wants to chan,e
their service that they already have!
• In the total 1## respondents /&' of respondents wants to have or chan,e
their mobile phones!
• +early &:' of respondents are don’t want to have or don’t want to chan,e
their mobile phone services!
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&B
• )nd remainin, 1B' of respondents are not decided weather they have to
buy or not!
=. I% yes A2ic2 c#m$a+y y#u 2ave $&a++e.E
The above ,raph shows that the respondents who want to chan,e or have a new
mobile phone service!
• 1/' of respondents have planned to buy )irtels service!
• &' of respondents have planned to buy 5S+?!
• /' of respondents have planned to buy Tata Indicom!
• >' of respondents have planned to buy (eliance!
• /' of respondents have planned to buy Spice!
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&C
• >' of respondents have planned to buy Futch!
• )nd 1C' of respondents have not decided!
>. '2y y#u Ai&& c2##se t2is c#m$a+yE
The above ,raph shows that the reasons for choosin, different mobile phone
services!
• 1*' of respondents ,ive preference for Price!
• *&' of respondents have chosen or ,ive preference for ;ffers or Schemes
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&:
• 1*' of respondents ,ive preference to +etwor 7overa,e!
• 1' of respondents ,ive preference for )dvertisement!
• *' of respondents choose others! ;thers include friends are worin, etc!
;. D# y#u 3+#A ab#ut Tata I+.ic#mFs D#+Ft St#$ m#bi&e sc2eme 57 years #ut
,#i+, %ree6E
The above ,raph shows that the number of respondent are aware about Tata
Indicoms’s Don’t stop Mobile Phones!
• In the survey it was found that in the total 1## respondents %&' of
respondents are aware about this scheme!
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>#
• )nd remainin, /%' of respondents are unaware about this scheme!
:8. Yes 2#A .# y#u c#me t# 3+#AE
The above ,raph shows that the number of respondents are come to now about
this scheme from diffrent mediums!
• ;nly &' of respondents are come to now from the e-ecutives!
• 1#' of respondents are come to now from their friends!
• *B' of respondents are come to now from Television!
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• 1/' of respondents are come to now from local +<IS Papers!
• 1' of respondents are come to now from Pamphlets!
• )nd 1' of respondents are come to now from other source!
::. D# y#u Aa+t t# 2ave t2is service i+ %utureE
The above ,raph shows the number of respondents wants to have this service in
future or not!
• /1' of respondents want to have this service!
• )nd remainin, //' of respondents don’t want to have this service!
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>*
:7. '2at is y#ur sex 5"e+.er6E
The above ,raph shows that the se- wise classification of the respondents!
• In total 1## respondents C*' of respondents are males!
• )nd remainin, 1C' of respondents are females!
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>/
:?. '2at is y#ur a,eE
The above ,raph shows that the a,e wise classification of the respondents!
• In the total 1## respondents :' of respondents are comin, under the a,e
between 1> to *# years!
• >>' of respondents are comin, under the a,e between *# to /# years!
• *>' of respondents are comin, under the a,e between /# to &# years!
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>&
• )nd remainin, 11' of respondents are comin, under the a,e of &# years
and above!
. Are y#u &ivi+, i+ y#ur #A+ 2#useE
The above ,raph shows that the number of respondents are livin, in their own
house!
• In the total of 1## respondents theB&' of respondents have their own
house!
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>>
• (emainin, *%' of respondents do not have their own house!
:9. D# y#u #A+ t2e %#&&#Ai+,E
The above ,raph shows that the number of respondents is usin, the followin,
lu-uries ,oods!
• 1% respondents out of 1## respondents are usin, 7ar!
• >B respondents out of 1## respondents are usin, 7olour TE!
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>%
• &/ respondents out of 1## respondents are usin, 5ies!
• *B respondents out of 1## respondents are usin, (efri,erator!
• ** respondents out of 1## respondents are usin, not usin, above
mentioned ?u-uries ,oods!
:<. '2at is y#ur Occu$ati#+E
The above ,raph shows that the respondents occupation!
• *#' of respondents are job holders!
• /#' of respondents are 5usiness mans!
• :' of respondents are Professionals!
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>B
• 1:' of respondents are Students!
• (emainin, **' of respondents others! ;thers include Fouse wives etc!
:=. '2at is y#ur m#+t2&y i+c#meE
The above ,raph shows that the monthly income of the respondents! In the survey
it was found that out of 1## respondents!
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>C
• &B' of respondents are come under below (s!>### per month!
• **' of respondents are comin, under (s!>### to 1#.### per month!
• &' of respondents are comin, under 1#.### to 1>.### per month!
• ;nly >' of respondents are comin, under (s!1>.### & above!
• )nd remainin, **' of respondents do not have any income!
Fi+.i+,s
• In 1## respondents presently %%' of respondents are usin, mobile phones and
)irtel is at top because ma-imum number of respondents are usin, this service
means *C' of respondents are usin, )irtel!
• More number of respondents ,ave more preference to networ covera,e for that
reason they have preferred different services! In this survey it was found that *B'
of respondents prefer networ covera,e!
• In this survey it was found that &B' of respondents are spendin, below (s!/##
every month! This indicates that ma-imum number of respondents wants have a
mobile phone service at affordable price with less e-penses!
• In this survey it was found that 1C' of respondents who wants have to have or
chan,e their mobile phone near future have not yet planned!
• It was found that *&' of respondents will choose their mobile phone service on the
basis of different offers or schemes which is provided by the company!
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>:
• In Dharwad city %&' respondents are aware about Tata Indicoms Don’t Stop
Mobile Schemes! This shows that ma-imum number of respondent in Dharwad
city is aware or nows about this scheme!
• In this survey it was found that *B' of respondents are come to now about this
scheme throu,h television! This indicates that advertisement throu,h television is
more effective source for creatin, awareness!
• /1' of respondents in Dharwad want to have Tata Indicom’s Don’t stop mobile
scheme! This shows the potentiality for this scheme in Dharwad city!
• In the survey it was found that :' of respondents who are job holders were more
interested to have this service!
• In 1## respondents C*' of respondents are males! This shows that in Dharwad
ma-imum numbers of respondents are male respondents who are usin, mobile
phones!
• It was found that &B' of respondents are havin, their monthly income below
(s!>### per month!
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%#
C#+c&usi#+
Drom the survey analysis it was found that in Dharwad 7ity more than half of
respondents are aware about Tata Indicoms Don’t Stop Mobile and ma-imum number of
respondents are come to now only from TE and from their friends!
In this survey it was also found that more number of respondents have perception
in their mind that the +etwor 7overa,e of the Tata Indicom is not ,ood as compare to
others! 5ut R present the sales of the Tata Indicom Mobiles shows that the perception of
the respondents is chan,in, towards Tata Indicom!
In short many respondents are still not decided to which company’s service they
have or buy and nearly /1' of the respondents want to have this service! So they have
opportunity in Dharwad city and the company has an opportunity so it su,,ests that they
catch the such customers to tap the maret!
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%1
!ec#mme+.ati#+s
1! More number of respondents have their monthly income below (s!>###! )nd such
ind of population wants to have mobile phones at affordable price & this Don’t
Stop mobile scheme they can afford so it su,,est that to catch such ind of
population!
*! More number of the respondents are come to now about this scheme from TE and
Driends! So it su,,ests that they should use other sources of advertisement lie 5i,
<ye 7atchin, Foardin,s and (oad shows etc as (eliance is doin, in Dharwad!
/! More number of the respondents don’t want to have this service! (eason for that is
they have perception that the networ of the Tata Indicom is not ,ood compare to
its compotators! So it su,,ests that the co should tae relevant steps or promotional
activities to chan,e the perception!
&! Tata has a heavy compitation with )irtel & (eliance! (eliance is offerin, various
schemes to catch middle & lower class se,ment so Tata should also introduce more
number of offers to attract such se,ment!
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%*
>! In the Dharwad more number of people have ability to purchase mobile phones this
indicates that Dharwad has a bi, maret for mobile phones! So catch such ind of
population to tap the maret or to utili"e such ind of opportunity!
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%/
)ib&i#,ra$2y.
• M)(L<TI+9 (<S<)(7F 5G D;+)?D S! T4?? & D<?? F)ILI+S!
• P(I+7IP?< ;D M)(L<TI+9 5G PFI??IP L;T?<( & )(MST(;+9!
• +<ISP)P<( )+D M)9QI+<S
• 7;MP)+G M)+4)?S!
• III!T)T) I+DI7;M!7;M!
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%&
T2is is a+ a+#+ym#us survey
5P&ease .# +#t me+ti#+ y#ur +ame6
Dear respondent!
1! )re you usin, any mobile phone serviceW 1if no ,o to 3 +o %2
a2 Ges b2 +o
*! If yes which mobile phone service you haveW
a2 )ir tel b2 5S+?
c2 Tata Indicom d2 (eliance
e2 Spice f2 Futch
%! Ihy did you choose this companyW
a2 Price b2 9ood service
c2 +etwor d2 )dvertisement
e2 ;thers
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%>
B! Ihat is the main purpose to have a mobileW
a2 ;ut ,oin, calls b2 Incomin, calls
c2 Messa,in, d2 for all
C! <very month how much you are spendin, on your mobileW
a2 5elow /## b2 /##@>##
c2 >##@1### d2 )bove 1###
:! Do you want to havePchan,e your mobile phone service in near futureW
a2 Ges b2 +o
c2 May be
1#! If yes which company you have plannedW
a2 )ir tel b2 5S+?
c2 Tata Indicom d2 (eliance
e2 Spice f2 Futch
,2 +ot Decided
11! Ihy you will choose this companyW
a2 Price b2 Schemes
c2 +etwor d2 )dvertisement
e2 ;thers
1*! Do you now about Tata Indicom’s Don’t Stop mobile scheme 1* years out ,oin,
free2W 1if no sip to 3 +o 1*2
a2 Ges b2 +o
1/! If yes how do you came to nowW
a2 <-ecutive b2 Driends
c2 TE d2 +<IS Paper
e2 Pamphlet f2 ;thers
1&! Do you want to have this service in futureW
a2 Ges b2 +o
1*! Ihat is your se-W
a2 Male b2 Demale
1/! Ihat is your a,eW
a2 1>@*# b2 *#@/#
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%%
c2 /#@&# d2 &# and above
1&! )re you livin, in your own houseW
a2 Ges b2 +o
1>! )re you usin, the followin,W
a2 7ar b2 7olour TE
c2 5ie d2 (efri,erator
e2 +one in )bove
1%! Ihat is your ;ccupationW
a2 6ob Folder b2 5usinessman
c2 Professional d2 Student
e2 ;thers
1B! Ihat is your monthly incomeW
a2 5elow >### b2 >###@1#.###
c2 1#.###@1>.### d2 )bove 1>.###
e2 +o earnin,s
)ny Su,,estions0
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B# : 7 ? @ 9 < = > ; :8 :: :7 :? :9 :< :=
: a . a . a c , b a c b b ) a b e e
7 a . e b a b a c b b C a a e e
? b a , a b a C a b e a
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9 a a c . b b b a D b c a b
< b a , c a c a a C a c a b
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7? b a . b a b a a D a e a e
7@ b b b a ) a e a b
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7= a % e . a b b a ) a ab b a
7> b a a c a b b a ) b b . e
7; b b b b A b b . e
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?: a c b . b b a c a b C a a a b
?7 b b b b A a b . e
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@7 b b b a D b e e a
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97 a a c b a b a b b a ) a c b a
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9= b a . a a . b a ) b e b a
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9; a c % . a b a c a b ) a b. e e
<8 a a c b a c b a b a ) a b. . e
<: a . a . b b a b b a ) a bc. c a
<7 a . c . a b a e b a ) a bc. . a
<? b c % b a c b a ) a bc. b a
<@ a a b b b c c b a b a a ) a b e a
<9 a a c c a b a c a b ) a b c %
<< a . a b b b a c b a ) a abc. b b
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<> a a c b a a e a b b A a abc. . e
<; b a c b a c a b A a c . e
=8 a c e a b b b c b b A a b. . e
BABASAB PATIL
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=: b b b b A b e . a
=7 a . b . b b a b a a ) a abc. . e
=? a b e . a a c b a a a a D a bc. a .
=@ a a c . a b a c a a ) a c a a
=9 a a c b a b a a b a D a bc. a a
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>8 a % e c a c , b b a ) a abc. b b
>: a b c . a b a c b a ) b b b a
>7 b a . b a c a a C b b b a
>? a a c b a a e a a c b a ) b b b a
>@ a a e . a b b a ) a c . e
>9 b a . a b a ) b e e a
>< b a % e a c a a ) b e e a
>= b a b c b a C b b e a
>> a a c b a a a b b a ) a b e a
>; a a b a b b a b b a ) a c b a
;8 b a % b b a A a abc . e
;: a a c b a a , c b a C a e a b
;7 a a b b a b a c b b ) b e e e
;? a c e . a c , b a . a a C a c c b
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BABASAB PATIL
B#
doc_364880997.doc
1
Executive Summary.
The main objective of this study is to understand the public awareness of Tata
Indicoms Don’t Stop Mobile Phone & to study customer profile & understand the
potential maret for Don’t Stop Mobile Phone!
The sample si"e for this study is 1## respondents and a structured $uestionnaire
was used to collect information from them!
In this survey it was found that only %&' of the respondents are aware about this
scheme & Tata have a heavy compitation with (eliance & )irtel!
Objectives
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*
• To now the awareness of the customer about Tata Indicom!
• To study consumer profile!
• To study maret potential for Tata Indicom telephone service in Dharwad city!
SCOPE OF THE STUDY
? The study will help the company to now the awareness of Tata Indicom’s Don’t
Stop Mobile in Dharwad city!
? The study will help to now the potential maret for Don’t Stop Mobile!
? The company can find out where their competitors stand!
? The study will help the company to now the customer profile!
? The study covers the customers who are mobile users & non users in Dharwad city!
LIMITATIOS OF THE STUDY
+ot sin,le wor is e-ception to the limitations every wor has ,ot its own
limitations. so due to time constraint my study confines only to Dharwad city and it is not
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possible to mae e-tensive study! It is assumed that the sample selected represents entire
population!
!ESEA!CH METHODOLO"Y
Data source0 Primary data 1field survey2
)rea of (esearch0 Dharwad city!
(esearch instrument0 3uestionnaire!
Sample Plan0 Personal Interview!
Sample 4nit0 5usinessman. Students. 6ob holders. etc!
Samplin, method0 +on probability method. 7onvenience samplin, method!
Sample Si"e0 1## respondents!
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8
Ab#ut Tata "r#u$
Tata "r#u$ Pr#%i&e
The Tata 9roup 7omprises :/ 7ompanies ;peratin, in seven 5usiness Sectors!
Information Systems & 7ommunication. <n,ineerin,. Materials. Services. 7onsumer
Products and 7hemicals! The 9roup was founded by =6amsetji Tata’ in the mid 1:
th
century. a period when India had just set out on the road to ,ainin, independence from
5ritish rule! 7onse$uently. 6amsetji Tata and those who followed him ali,ned business
opportunities with the objective of +ation buildin,!
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The Tata 9roup is one of India’s ?ar,est & most respected business con,lomerates.
with revenues in *##&@#> of A 1B!C billion. the e$uivalent of about *!C percent of the
country’s 9DP!
The Tata companies to,ether employ some **#.### people! The ,roup’s /*
publicly listed enterprises amon, them standout names such as Tata Steel. T7S. Tata
Motors and Tata Tea have a combined maret 7apitali"ation that is the hi,hest Indian
business houses in the Private sector and a share holder base of over * Million!
The Tata 9roup has operations in more than &# countries across si- continents. and
its companies e-port products and services to 1&# nations!
The Tata Damily of companies shares set of five core values Inte,rity.
4nderstandin,. <-cellence. 4nity. and (esponsibilities! These Ealues which have been
part of the ,roup’s beliefs and convictions from its earliest days continue to ,uide and
drive the business decisions of Tata companies! The 9roup and its enterprise have been
stead fast and distinctive in their adherence to business ethics and their commitment to
corporate social responsibility! This is a le,acy that has earned the 9roup the trust of many
millions of staeholders in a measure few business houses any where in the world can
match!
LEADE!SHIP 'ITH T!UST
BABASAB PATIL
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The Tata 9roup is one of India’s oldest. tar,eted and most respected business
con,lomerates! The ,roup’s business are spread over seven business sectors! It comprises
:/ companies and operates in si- continents! It employs some **#.### people and
collectively has a shareholder base of over two million!
THE SE(E )USIESS SECTO!S*
I E"IEE!I"
1! Tata )uto 7omp Systems!
*! Tata Motors!
E+,i+eeri+, Service-
1! Tata Projects!
*! T7< 7onsultin, <n,ineerin,!
/! Eoltas!
E+,i+eeri+, Pr#.ucts-
1! T)?@Manufacturin, Solutions!
*! Telco 7onstructions <$uipments 7omp!
/! T(D!
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II. MATE!IALS-
1! Tata )dvanced Materials!
*! Tata Steels!
III. EE!"Y
1! Tata 5!P!Solar!
*! Tata Power!
I(.CH"EMICALS
1! (allis India!
*! Tata 7hemicals!
/! Tata Pi,ments!
(. SE!(ICES
1! Indian Fotels!
*! TFD7!
/! Tata )I9 9eneral Insurance!
&! Tata )I9 ?ife Insurance!
>! Tata )sset Mana,ement!
%! Tata Dinancial Services!
B! Tata Investment!
C! Tata Share (e,istry!
:! Tata <conomic 7onsultancy services!
1#! Tata 3uality Mana,ement Services!
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11! Tata Services!
1*! Tata Strate,ic Mana,ement 9roup!
(I. COSUME! P!ODUCTS
1! Tata Tea!
*! Tata 7eramics!
/! Tata Mc 9raw Fill Publishin, 7omp!
&! Tital Industries!
>! Trent!
(II. IFO!MATIO SYSTEMS / COMMUICATIO
1! +elito Systems!
*! T7S!
/! Tata <l-si!
&! Serwi"sol!
>! Tata Infotech!
%! Tata Technolo,y!
B! Idea 7ellular!
C! Tata Teleservices!
:! ES+?!
1#! Tatanet!
11! +elco!
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Pur$#se0 Objectives
)t Tata 9roup the purpose is to improve the $uality of life of the communities they
serve! They do this throu,h leadership in sectors of +ational <conomic si,nificance. to
which the ,roup brin,s a uni$ue set of capabilities! This re$uires them to ,row
a,,ressively in focused areas of business. about which they were well aware!
There herita,e of returnin, to society what they earn trust amon, consumers.
employees. shareholder & community! This herita,e is bein, continuously enriched by the
formali"ation of the hi,h standards of behavior e-pected from employees and companies!
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The Tata name is uni$ue asset representin, leadership with trust! ?evera,in, this
asset to enhance ,roup syner,y and becomin, ,lobally competitive is the route to
sustained ,rowth and lon, term success!
FI(E CO!E (ALUES
The Tata 9roup has always sou,ht to be a valued driven or,ani"ation! These values
continue to direct the ,roup’s ,rowth and businesses! The core Tata values under pinnin,
the way they do business are0
1! I+T<9(ITG!
*! 4+D<(ST)+DI+9!
/! <H7<??<+7<!
&! 4+ITG!
>! (<SP;+SI5I?ITG!
BABASAB PATIL
11
)OA!D OF DI!ECTO!S!
Mr. !ata+ . Tata Mr. 1. A. C2au3ar Mr. S. 1. "u$ta
Desi,nation0 7hairman Desi,nation0 Mana,in, Director! Desi,nation 0 9roup
Telecom )dvisor
7ompany 0 Tata Sons ?td 7ompany 0 Tata Industries ?td! Desi,nation 0 Director
Mr. !. "#$a&a3ris2+a+ Mr. . S. !amac2a+.ra+ Mr. I. Hussai+
7ompany 0 Tata Sons ?td Desi,nation 0 Director Desi,nation 0 Direc
7ompany 0 TTS? ! 7ompany 0 Tata Sons
?td!
Dr. Mu3u+. "#vi+. !aja+ Mr. . Sri+at2 Dr. 4. 4. Ira+i
Desi,nation 0 Eice President Desi,nation 0 Director Desi,nation 0
Director
7ompany 0 Tata Sons ?td! 7ompany 0 Tata Sons ?td 7ompany 0 TTS?!
!
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Mr. S. !ama.#rai
Desi,nation0 7<; & Mana,in, Director
7ompany0 Tata 7onsultancy Services ?imited!
Ab#ut Tata Te&eservices Limite. 5TTSL6
The Tata 9roup presence in the telecom sector. Incorporated in 1::%. the company
was first to launch 7DM) mobile services in India 1in )!P2 circle!
Tata Teleservices is the part of core! Tata 9roup. which has over :# companies
over **#.### employees and more than * million shareholders! Iith an investment over
:### crore in Telecom!
Tata Teleservices spreads the ,roup’s presence in the Telecom sector! Incorporated
in 1::%! Tata Teleservices was the first to launch 7DM) mobile services in India in the
circle of )ndhra Pradesh!
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Startin, with the major ac$uisition of Fu,hes Tele!com 1India2 ?imited Jnow
renamed Tata Teleservices 1Maharashtra2 ?imitedK in December *##*. the company has
swun, in to e-pansion mode! Tata Teleservices operates in *# circles i!e! )ndhra Pradesh.
7hennai. Maharashtra. Tamil +adu. ;rissa. 5ihar. (ajasthan. Punjab. Farayana. Fimachal
Pradesh. 4ttar Pradesh1<ast2. 4ttar Pradesh 1Iest2. Lerla. Lolata. Madhya Pradesh and
Iest 5en,al! The investment in Tata Teleservices ?imited 1includin, Tata Teleservices
1Maharashtra2 ?imited2 as on March *##> totals 1&.&&% crores!
Favin, Pioneered the 7DM) /91- technolo,y platform in India! Tata Teleservices
has established a robust and reliable telecom infrastructure that ensures $uality in its
services!
It has partnered with Motorola. <ric son. ?ucent and <7I Telecom for the
deployment of a reliable. technolo,ically advanced networ
o The company. which heralded conver,ence technolo,ies in the Indian
Telecom sectors! Today this is maret leader in the fi-ed wireless telephone
maret with a customer base of over ;ne Million for the period ended *!C
for the period ended September *##>!
Tata Teleservices bou$uet of telephone services includes Mobile services. Di-ed
Iireless Phones. Public 5ooth Telephony. Iireless servicesM other services include value
added services lie voice portal. roamin,. /@way conferencin,. ,roup callin, and data
services!
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Tata company launches Prepaid DIP and Public 5ooth Phones. a ran,e of new
handsets. new voice and data services such as 5(<I ,ames. picture messa,in,.
polyphonic rin, tones. interactive applications lie +<IS. 7ricet. )strolo,y. etc! these
are in addition to its e-istin, services of post paid mobile. post paid mobile and post paid
mobile DIP! Tata services has stron, worforce of J%###K! In addition. TTS? has created
more than J*####K indirect jobs throu,h outsourcin, of its manpower needs! J+umber may
be verified from F(K!
Today. Tata Teleservices limited alon, with Tata Teleservices 1Maharastra2 ?imited
serve more than % million customers in 1%# towns and aims at &### towns by March #%!
Iith an ambitious rollout both within e-istin, circles and across new circles. Tata
Teleservices is to provide customers with enhanced customer service and convenience.
Tata Teleservices ?imited launched NihelpO@an Intra Eoice (esponse System!
Pr#.ucts / Services TTSL
Tata Indicom offers a complete ran,e of offer able telecom solutions for our
home and business needs! 5e it Tata Indicom Mobile. Smart Iireless Service. Public
Phone 5ooths. 5roadband or 7entre-! They are present in every sphere of the
telecommunications maret. endeavorin, to mae our life comfortable hassle free! They
have a wide ran,e of products and services offerin, to meet every need of yours!
(#ice-
? Tata Indicom Mobile
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? Tata Indicom waly
? Tata Indicom Di-ed Iire phone 7onnection
? Tata Indicom ISD+ Services
? Tata Indicom 7entre-
? Tata Indicom <1 ?ins
? Tata Indicom 5asicP Primer rates ISD+
? Tata Indicom Mana,ed ?eased ?ines
? Tata Indicom Direct Inward Dialin,1DID2
? Tata Indicom Public Phone 5ooths
? Tata Indicom Eoice (eminders Services
Data
? Tata Indicom Shared and Dedicated Internet 5andwidth
? Tata Indicom Eirtual Private +etwor 1EP+2
? Tata Indicom Fostin, Services
? Tata Indicom Internet )ccess Solutions
? Tata Indicom )DS? & DS?
? Tata Indicom Internet Throu,h Mobile
I+ter+et
? Tata Indicom Postpaid Internet 7onnection
? Tata Indicom 5roadband Internet Service
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1%
? Tata Indicom 7orporate Dial up
? Tata Indicom 7orporate Internet ISD?
? Tata Indicom Internate Private ?eased 7ircuits1IP?72
? Tata Indicom Internate ?eased ?ines1I??2
? Tata Indicom Mana,ed Data +etwor Services 1MD+S2
? Tata Indicom I+M)(S)T
? Tata Indicom TE 4plin
? Tata Indicom Internet Data 7enters
? Tata Indicom +?D ?eased ?ine
Tata I+.ic#m C#+%ere+ce Services
? Tata Indicom 7onference 7all Services
? Tata Indicom Ieb conferences Services
Tata Te&eservices Mar3et S2are 7889
• Tata Teleservices 1TTS?2 crosses the &!> million subscriber mar!
• India’s youn,est +ational Telecom player increases wireless maret share to 11!B&
percent durin, the month of 6une!
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1B
• Iithin the 7DM) Iireless se,ment. TTS? achieves a cumulative maret share of
*> percent! TTS? records consistent increases in subscriber base and maret share.
month on month!
• Tata Indicom is amon,st the fastest ,rowin, brands in India today!
Tata Teleservices. one of India’s premier mobile and fi-ed service
providers. announced that they have achieved a maret share of 1* percent in the
month of 6une!
Tata Teleservices is +o & slot in terms of incremental maret share in the wireless
maret in the month of 6une!
Tata Teleservices is now present in over 1&## towns across *# circles of the
country! The 7ompany has achieved a maret share of %* percent in fi-ed wireless
service in 6une *##>! This clearly indicates that brand Tata Indicom sur,in, ahead.
and is today one of India’s fastest ,rowin, telecom brands!
Tata Teleservices enjoys a substantial presence in the countries telecom
space. and is all set to redefine the e-istin, benchmars of the telecom service
cate,ory in India throu,h maretin, innovations and introduction of new
,eneration value added services!
The Tata Indicom brand name spance across retail. enterprise. wholesale as
well as Inter +ational services offered by the telecom service arms! Today TTS? is
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committed to providin, the best services to all it’s the customers and main, Tata
Indicom the Preferred 7hoice of million of customers across the country!
Ab#ut Tata I+.ic#m / its Mi&est#+es-
Marc2 :;;<
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?etter of intent 1?;I2 issued to the company in March 1/.1::% to provide
basic telephone services in the state of )ndhra Pradesh!
#vember :;;=
?icence a,reement si,ned with D;T for operatin, basic telephone services
in the circle of )ndhra Pradesh on +ovember 1&!
:;;>
Dirst to introduce the concept of smart card technolo,y in Pay Telephone
business! Tata has si,ned up with Schumber,er of Drance to establish their
#vember 7887
Tata Teleservices Services unveils its new brand Tata Indicom while
launchin, its services 17DM) Mobile. 5asic Phone 7onnect Tamil +adu and
Larnataa2!
December 7887
Tata Indicom launched in Delhi & 9ujarat!
Tata Teleservices Services spreads its service networ to the national
capital and 9ujarat! Services inau,urates by the then mini information Technolo,y
?ate Shri Pramod Mahajan!
Marc2 788?
Tata Indicom customer base across >#.### more than half million people
across the nation are now satisfied customers of Tata Indicom!
Au,ust 788?
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Tata Indicom customer base crosses C#.###! 7DM) Mobile service
launched in Maharastra!
4a+uary 788@
Tata Indicom crossed the half million customer maret in fi-ed wireless
se,ment by re,isterin, over /##' ,rowth in its fi-ed wireless customer base since
6anuary *##/! Iith over half million Di-ed Iireless retail customers and over
/#.### Di-ed Iireless Payphones! Tata Indicom continues to be the leader in Di-ed
Iireless Se,ment!
February 788@
Tata Indicom subscribers can now send International SMS across 1B#
countries and >// operators! Tata Indicom launches SMS based entertainment and
<ntertainment services
Marc2 788@
34)?7;MM and Tata Teleservices announce plans to offer Iireless
application and services Eia 5(<ITM and 5(<I cha Solutions!
A$ri& 788@
Tata Teleservices launches Tata Indicom Prepay Service on smart Service in
+ew Delhi and Fyderabad. which offers *>' savin,s on monthly usa,e!
4u+e 788@
Tata Indicom Subscriber base crosses * million mars!
Se$tember 788@
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Tata Indicom launches prepaid service under the brand name of NTrue
PaidO!
Oct#ber 788@
Tata Indicom repositions its fi-ed Iireless Phone cate,ory under the brand
name NIalyO!
February 7889
Tata Indicom competes roll outs in new circles with its services now
available in *# circles!
Marc2 7889
Tata Indicom launches its e-clusive portal for women on its mobile phones
called NIomen’s QoneO!
May 7889
Tata Indicom service made available in 1## cities! Tata Indicom crosses the
critical 1.### city mars!
Tata Indicom Subscriber base touches the & million mar!
4u+e 7889
Tata Indicom launches its first own e-clusively branded phone under the
brand name NIndicom 9emO!
Au,ust 7889
Tata Indicom Subscriber base touches the > million mar! Tata Indicom
service made available in 1>## cities! Tata Indicom crosses the 1>## city mar!
Oct#ber 7889
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Tata Indicom launches the first of its ind offer N+on Stop Mobile in the
Mobile Prepaid maretO!
Tata Indicom Subscriber base crosses the % million mar!
#vember 7889
Tata Indicom ac$uire over 1 million ,ross subscribers in the in this month!
)nd Tata Indicom Subscriber base crosses the B million mar!
Ab#ut Ma2ima Tec2+#&#,ies
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*/
S2#Ar##m-
Mahaveer Pla"a.
Tiare (oad.
Dharwad
Ph0 >>1#&%:. >>1#>%:!
This Mahima Technolo,ies is in nature of Dranchise system! )nd it is
servin, people up to its best capacity with staff capacity stren,th of B in Dharwad!
The mana,ement team is0
1! Mr! 5asavaraj +!+ @Showroom Mana,er!
*! Miss! )mruta @Pre sales <-ecutive!
/! Miss! Mamta! @7ashier!
&! Mr! Einay! @Prepaid Sales <-ecutive!
>! Miss! Pallavi @7ustomer 7are <-ecutive!
%! Mr! 7handan @7ustomer 7are <-ecutive!
B! Mr! 5asavaraj G! @?o,in 7o@ordinator!
Sales <-ecutives!
1! Mr! Shivu!
*! Mr! Shamil!
/! Mr! +aveen!
&! Mr! Eishal!
>! Mr! Eirendra!
The showroom serves to the people of Dharwad from mornin, C!/# to %!/#
in all B days of a wee!
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*&
!esearc2 Desi,+
The research will be conducted to ,ather information from 1## respondents & a
structured $uestionnaire will be used to collect the information from the respondents! The
data which is collected from them will be analy"ed and classified!
Ma+a,eme+t $r#b&em
People prefer (eliance over to Tata Indicom!
!esearc2 Pr#b&em
In this the research problem is to understand why people prefer (eliance Mobile
Phone Service over to Tata Indicom!
Objective
• Potential maret for Tata Indicom’s don’t stop mobile phone service in Dharwad
city2
• To determine the maret share in Dharwad city!
Sub Objective
• Publicity!
• To now the Income 1purchasin, power2 of the respondents!
• To now the )wareness level about Tata Indicom’s don’t stop mobile phone
service!
S#urces #% .ata
Primary .ata- This data will be collected directly from respondents by personnel
interview throu,h $uestionnaire!
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*>
Sec#+.ary .ata- This data is ,enerally developed and published for some purpose
other than for helpin, to solve the problem at hand! In this study the secondary data is
collected from interaction and discussions with officials )t Tata Indicom showroom R
Dharwad! & also this data collect from Ma,a"ines. Iebsites of the firm Tata Indicom!com
Buesti#++aire
) structured $uestionnaire was desi,ned to collect the data from the respondents!
5efore collectin, the data a pilot survey of 1# respondents was done to now the accuracy
of the $uestionnaire and to now the $uestions which can be easy to understandable by the
respondents! )fter this survey some corrections were made and finally used to collect
information from 1## respondents from various areas in Dharwad city!
Met2#. #% Sam$&i+,
P#$u&ati#+- Individuals from Dharwad city!
Sam$&e Frame- Individuals wishin, to avail telephone service in Dharwad city!
Exte+t - Dharwad!
Time0Peri#. #% t2e stu.y - 1>@#>@*##% to 1>@#B@*##%!
Sam$&e u+it- Individuals 15usinessman. Students. Professionals. Fouse wives. 6ob
Folders!2
Sam$&e Met2#.- #+@probability samplin,. 7onvenience samplin, method!
Sam$&e siCe- 1## respondents!
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*%
Measureme+t Tec2+iDue
Durin, this research $uestionnaire is used as measurement techni$ues for
obtainin, information directly from the respondents!
A+a&ysis #% t2e Data
In this study the relationship between independent variable and independent
variables are e-pressed in the form of percenta,e of the total population and the data is
analysed by usin, tabular and ,raphical representation!
Et2ics #% !esearc2
• (eport is based on facts and is not manipulated!
• (eport is not misleadin, any way!
• Deelin,s of the respondents unhurt!
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Hy$#t2esis
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:. M#re +umber #% $e#$&e i+ D2arAa. city 2as m#+t2&y i+c#me be&#A !s.9888E
Sample si"e 1n2 S 1##
Dound +o S&B
Method Q test
F#SPT>#'
F1TPU>#'
QSP@P;
P;11@ P;2
+
Ihere PSDound +umberPSample Si"e
P;S1@P
PS&BP1##S#!&B
P; S1@#!&BS#!>/
S#!&B@#!>/
#!>/11@#!>/2
1##
S#!#%
#!#&:
S1!**
RSa #!#> level of si,nificance the critical value of Q RS1!:%! The computed value of
QS1!** fallin, in the acceptance re,ion thus +ull Fypothesis is accepted! This indicates
that nearly half of the population belon,s to Middle class with monthly income is below
(s!>###! Thus they can potential customer!
7. M#re +umber #% $e#$&e i+ D2arAa. city are aAare03+#As +#t2i+, ab#ut Tata
I+.ic#ms D#+Ft St#$ M#bi&eE
Sample si"e 1n2 S 1##
Dound +o S/%
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Method Q test
F#SPT>#'
F1TPU>#'
QSP@P;
P;11@ P;2
+
Ihere PSDound +umberPSample Si"e
P;S1@P
PS/%P1##S#!/%
P; S1@#!/%S#!%&
S#!/%@#!%&
#!%& 11@#!%&2
1##
S#!*C
#!#&C
S>!C/
RSa #!#> level of si,nificance the critical value of Q RS1!:%! The computed value of
QS>!C/fallin, in the acceptance re,ion thus +ull Fypothesis is rejected! This indicates that
there is no evidence to support the hypothesis! It can therefore be concluded that the
awareness level of Tata Indicom is more!
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Every.ay sa&es #% t2e .i%%ere+t m#bi&e P2#+es i+ t2e D2arAa. city.5i+%#rmati#+ is
.irect&y c#&&ecte. %r#m m#bi&e $2#+e se&&ers.6
BABASAB PATIL
/*
Tata Indicom 1+a,ashanti Teleservices2
(eliance1Maniyar collections2
)irtel 1+iy teleservices2
Futch 1+iy teleservices2
Spice 1+iy teleservices2
7ompany <very day sales
Tata B@C
(eliance >#
)irtel &
Futch 1
Spice 11 in & days2
:. Are y#u usi+, a+y M#bi&e P2#+e serviceE
Ges +o Total
%% && 1##
7. I% yes A2ic2 m#bi&e $2#+e service y#u 2aveE
)irtel *C
5S+? #:
Tata Indicom #>
(eliance 1&
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//
Spice #*
Futch #C
Total %%
?. '2y .i. y#u c2##se t2is c#m$a+yE
Price #C
9ood Service 1*
+etwor *B
)dvertisement #*
;ffersPSchemes 1%
;thers #1
Total %%
@. '2at is t2e mai+ $ur$#se t# 2ave a m#bi&eE
;ut 9oin, #/
In comin, **
Messa,in, #&
Dor all /B
Total %%
9. Every m#+t2 2#A muc2 y#u are s$e+.i+, #+ y#ur m#bi&eE
5elow (s!/## &B
(s!/##@(s!>## 1C
(s!>##@(s!1### #1
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(s!1### & above ##
Total %%
<. D# y#u Aa+t t# 2ave0c2a+,e y#ur m#bi&e $2#+e service i+ +ear %utureE
Ges /&
+o &:
May be 1B
Total 1##
=. I% yes A2ic2 c#m$a+y y#u 2ave $&a++e.E
)irtel 1/
5S+? #&
Tata Indicom #/
(eliance #>
Spice #/
Futch #>V
+ot decided 1C
Total >1
>. '2y y#u Ai&& c2##se t2is c#m$a+yE
Price 1*
;ffersPSchemes *&
+etwor 1*
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/>
)dvertisement #1
;thers #*
Total >1
;. D# y#u 3+#A ab#ut Tata I+.ic#mFs .#+Ft St#$ m#bi&e sc2eme 57 years #ut
,#i+, %ree6E
Ges %&
+o /%
Total 1##
:8. I% yes 2#A .# y#u came t# 3+#AE
<-ecutive #&
Driends 1:
Television *B
+<IS Paper 1/
Pamphlet #1
;thers #1
Total %&
::. D# y#u Aa+t t# 2ave t2is service i+ %utureE
Ges /1
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/%
+o //
Total %&
:7. '2at is y#ur sex 5"e+.er6E
Male C*
Demale 1C
Total 1##
:?. '2at is y#ur a,eE
1>@*# #:
*#@/# >>
/#@&# *>
)bove 11
Total 1##
. Are y#u &ivi+, i+ y#ur #A+ 2#useEGes B&
+o *%
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/B
Total 1##
:9. D# y#u #A+ t2e %#&&#Ai+,E
7ar 1%
7olour TE >B
5ie &/
(efri,erator *B
+one in above **
:<. '2at is y#ur Occu$ati#+E
6ob holder *#
5usinessman /#
Professional #:
Student 1:
;thers **
Total 1##
:=. '2at is y#ur m#+t2&y i+c#meE
5elow (s!>.### &B
(s!>.###@1#.### **
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(s!1#.###@1>.### #&
)bove 1>.### #>
+o <arnin,s **
Total 1##
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The above ,raph shows that the every day sales of different mobile phones
in Dharwad city from different shops & also in the survey it was found that
(eliance is top R present situation! Maniyar collection who is a dealer of (eliance
phones every day he is sellin, ># mobile phones! Tata is R second position.
+a,ashanti teleservices are sellin, B@C mobile phones everyday! )irtel is R third
position. Futch is R fourth at least one connection everyday & Spice is R Difth
position one connection in every four day & these services are sellin, by +iy
teleservices!
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&1
1! Are y#u usi+, a+y m#bi&e $2#+e serviceE
Drom this survey it was found that amon,st 1## respondent %%' are usin, mobile
phones and remainin, /&' of respondents are not usin, any mobile phone service!
This indicates that in Dharwad city ma-imum number of people are usin, mobile
phones!
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66
44
Yes No
&*
7. I% yes A2ic2 m#bi&e $2#+e service y#u 2aveE
The above ,raph shows that the number of respondent presently usin, different
mobile phone services!
• In the total 1## respondents *C' of respondents are usin, )irtel’s service!
This shows that the )irtel is at top!
• :' of respondents are usin, 5S+?!
• ;nly >' of respondents are usin, Tata Indicom mobile phones!
• 1&' of respondents are usin, (eliance mobile phones! This indicates that
reliance is at second position!
• *' of respondents are usin, Spice!
• C' of respondents are usin, Futch!
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&/
?. '2y .i. y#u c2##se t2is c#m$a+yE
The above ,raph shows that the reasons for choosin, different mobile phone
services!
In the total 1## respondents!
• C' of respondents ,ive preference for Price!
• 1*' of respondents ,ive preference to 9ood Service!
• *B' of respondents ,ive preference for +etwor 7overa,e!
• ;nly *' of respondents choose their service because of )dvertisement!
• 1%' of respondents have chosen or ,ive preference for ;ffers or Schemes!
• 1' of respondents choose others! ;thers include friends are worin, etc!
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&&
@. '2at is t2e mai+ $ur$#se t# 2ave a m#bi&eE
The above ,raph shows that what is the main purpose to have or purchase mobile
phone services! In the survey below mentioned points were found!
• In the total 1## respondents /' of respondents are purchased mobile
phone for main, out ,oin, calls!
• **' of respondents are purchase for Incomin, calls!
• ;nly &' of respondents were purchased for Messa,e purpose!
• )nd /B' of respondents are purchase for all purpose!
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9. Every m#+t2 2#A muc2 y#u are s$e+.i+, #+ y#ur m#bi&eE
The above ,raph shows the e-penses that are spendin, every month on their
mobile phones!
• &B' of respondents are spendin, every month below (s!/##!
• 1C' of respondents are spendin, from (s/## to (s!>## every month on
their mobile phones!
• ;nly 1' of respondents are spendin, (s!>## to (s!1### per month!
• +o one is spendin, (s!1### and above!
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&%
<. D# y#u Aa+t t# 2ave0c2a+,e y#ur m#bi&e $2#+e service i+ +ear %utureE
The above ,raph shows that the number of respondent wants to have mobile
phones that do not have mobile phones and the respondents who wants to chan,e
their service that they already have!
• In the total 1## respondents /&' of respondents wants to have or chan,e
their mobile phones!
• +early &:' of respondents are don’t want to have or don’t want to chan,e
their mobile phone services!
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&B
• )nd remainin, 1B' of respondents are not decided weather they have to
buy or not!
=. I% yes A2ic2 c#m$a+y y#u 2ave $&a++e.E
The above ,raph shows that the respondents who want to chan,e or have a new
mobile phone service!
• 1/' of respondents have planned to buy )irtels service!
• &' of respondents have planned to buy 5S+?!
• /' of respondents have planned to buy Tata Indicom!
• >' of respondents have planned to buy (eliance!
• /' of respondents have planned to buy Spice!
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&C
• >' of respondents have planned to buy Futch!
• )nd 1C' of respondents have not decided!
>. '2y y#u Ai&& c2##se t2is c#m$a+yE
The above ,raph shows that the reasons for choosin, different mobile phone
services!
• 1*' of respondents ,ive preference for Price!
• *&' of respondents have chosen or ,ive preference for ;ffers or Schemes
BABASAB PATIL
&:
• 1*' of respondents ,ive preference to +etwor 7overa,e!
• 1' of respondents ,ive preference for )dvertisement!
• *' of respondents choose others! ;thers include friends are worin, etc!
;. D# y#u 3+#A ab#ut Tata I+.ic#mFs D#+Ft St#$ m#bi&e sc2eme 57 years #ut
,#i+, %ree6E
The above ,raph shows that the number of respondent are aware about Tata
Indicoms’s Don’t stop Mobile Phones!
• In the survey it was found that in the total 1## respondents %&' of
respondents are aware about this scheme!
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>#
• )nd remainin, /%' of respondents are unaware about this scheme!
:8. Yes 2#A .# y#u c#me t# 3+#AE
The above ,raph shows that the number of respondents are come to now about
this scheme from diffrent mediums!
• ;nly &' of respondents are come to now from the e-ecutives!
• 1#' of respondents are come to now from their friends!
• *B' of respondents are come to now from Television!
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• 1/' of respondents are come to now from local +<IS Papers!
• 1' of respondents are come to now from Pamphlets!
• )nd 1' of respondents are come to now from other source!
::. D# y#u Aa+t t# 2ave t2is service i+ %utureE
The above ,raph shows the number of respondents wants to have this service in
future or not!
• /1' of respondents want to have this service!
• )nd remainin, //' of respondents don’t want to have this service!
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>*
:7. '2at is y#ur sex 5"e+.er6E
The above ,raph shows that the se- wise classification of the respondents!
• In total 1## respondents C*' of respondents are males!
• )nd remainin, 1C' of respondents are females!
BABASAB PATIL
>/
:?. '2at is y#ur a,eE
The above ,raph shows that the a,e wise classification of the respondents!
• In the total 1## respondents :' of respondents are comin, under the a,e
between 1> to *# years!
• >>' of respondents are comin, under the a,e between *# to /# years!
• *>' of respondents are comin, under the a,e between /# to &# years!
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>&
• )nd remainin, 11' of respondents are comin, under the a,e of &# years
and above!
. Are y#u &ivi+, i+ y#ur #A+ 2#useEThe above ,raph shows that the number of respondents are livin, in their own
house!
• In the total of 1## respondents theB&' of respondents have their own
house!
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• (emainin, *%' of respondents do not have their own house!
:9. D# y#u #A+ t2e %#&&#Ai+,E
The above ,raph shows that the number of respondents is usin, the followin,
lu-uries ,oods!
• 1% respondents out of 1## respondents are usin, 7ar!
• >B respondents out of 1## respondents are usin, 7olour TE!
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>%
• &/ respondents out of 1## respondents are usin, 5ies!
• *B respondents out of 1## respondents are usin, (efri,erator!
• ** respondents out of 1## respondents are usin, not usin, above
mentioned ?u-uries ,oods!
:<. '2at is y#ur Occu$ati#+E
The above ,raph shows that the respondents occupation!
• *#' of respondents are job holders!
• /#' of respondents are 5usiness mans!
• :' of respondents are Professionals!
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>B
• 1:' of respondents are Students!
• (emainin, **' of respondents others! ;thers include Fouse wives etc!
:=. '2at is y#ur m#+t2&y i+c#meE
The above ,raph shows that the monthly income of the respondents! In the survey
it was found that out of 1## respondents!
BABASAB PATIL
>C
• &B' of respondents are come under below (s!>### per month!
• **' of respondents are comin, under (s!>### to 1#.### per month!
• &' of respondents are comin, under 1#.### to 1>.### per month!
• ;nly >' of respondents are comin, under (s!1>.### & above!
• )nd remainin, **' of respondents do not have any income!
Fi+.i+,s
• In 1## respondents presently %%' of respondents are usin, mobile phones and
)irtel is at top because ma-imum number of respondents are usin, this service
means *C' of respondents are usin, )irtel!
• More number of respondents ,ave more preference to networ covera,e for that
reason they have preferred different services! In this survey it was found that *B'
of respondents prefer networ covera,e!
• In this survey it was found that &B' of respondents are spendin, below (s!/##
every month! This indicates that ma-imum number of respondents wants have a
mobile phone service at affordable price with less e-penses!
• In this survey it was found that 1C' of respondents who wants have to have or
chan,e their mobile phone near future have not yet planned!
• It was found that *&' of respondents will choose their mobile phone service on the
basis of different offers or schemes which is provided by the company!
BABASAB PATIL
>:
• In Dharwad city %&' respondents are aware about Tata Indicoms Don’t Stop
Mobile Schemes! This shows that ma-imum number of respondent in Dharwad
city is aware or nows about this scheme!
• In this survey it was found that *B' of respondents are come to now about this
scheme throu,h television! This indicates that advertisement throu,h television is
more effective source for creatin, awareness!
• /1' of respondents in Dharwad want to have Tata Indicom’s Don’t stop mobile
scheme! This shows the potentiality for this scheme in Dharwad city!
• In the survey it was found that :' of respondents who are job holders were more
interested to have this service!
• In 1## respondents C*' of respondents are males! This shows that in Dharwad
ma-imum numbers of respondents are male respondents who are usin, mobile
phones!
• It was found that &B' of respondents are havin, their monthly income below
(s!>### per month!
BABASAB PATIL
%#
C#+c&usi#+
Drom the survey analysis it was found that in Dharwad 7ity more than half of
respondents are aware about Tata Indicoms Don’t Stop Mobile and ma-imum number of
respondents are come to now only from TE and from their friends!
In this survey it was also found that more number of respondents have perception
in their mind that the +etwor 7overa,e of the Tata Indicom is not ,ood as compare to
others! 5ut R present the sales of the Tata Indicom Mobiles shows that the perception of
the respondents is chan,in, towards Tata Indicom!
In short many respondents are still not decided to which company’s service they
have or buy and nearly /1' of the respondents want to have this service! So they have
opportunity in Dharwad city and the company has an opportunity so it su,,ests that they
catch the such customers to tap the maret!
BABASAB PATIL
%1
!ec#mme+.ati#+s
1! More number of respondents have their monthly income below (s!>###! )nd such
ind of population wants to have mobile phones at affordable price & this Don’t
Stop mobile scheme they can afford so it su,,est that to catch such ind of
population!
*! More number of the respondents are come to now about this scheme from TE and
Driends! So it su,,ests that they should use other sources of advertisement lie 5i,
<ye 7atchin, Foardin,s and (oad shows etc as (eliance is doin, in Dharwad!
/! More number of the respondents don’t want to have this service! (eason for that is
they have perception that the networ of the Tata Indicom is not ,ood compare to
its compotators! So it su,,ests that the co should tae relevant steps or promotional
activities to chan,e the perception!
&! Tata has a heavy compitation with )irtel & (eliance! (eliance is offerin, various
schemes to catch middle & lower class se,ment so Tata should also introduce more
number of offers to attract such se,ment!
BABASAB PATIL
%*
>! In the Dharwad more number of people have ability to purchase mobile phones this
indicates that Dharwad has a bi, maret for mobile phones! So catch such ind of
population to tap the maret or to utili"e such ind of opportunity!
BABASAB PATIL
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)ib&i#,ra$2y.
• M)(L<TI+9 (<S<)(7F 5G D;+)?D S! T4?? & D<?? F)ILI+S!
• P(I+7IP?< ;D M)(L<TI+9 5G PFI??IP L;T?<( & )(MST(;+9!
• +<ISP)P<( )+D M)9QI+<S
• 7;MP)+G M)+4)?S!
• III!T)T) I+DI7;M!7;M!
BABASAB PATIL
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T2is is a+ a+#+ym#us survey
5P&ease .# +#t me+ti#+ y#ur +ame6
Dear respondent!
1! )re you usin, any mobile phone serviceW 1if no ,o to 3 +o %2
a2 Ges b2 +o
*! If yes which mobile phone service you haveW
a2 )ir tel b2 5S+?
c2 Tata Indicom d2 (eliance
e2 Spice f2 Futch
%! Ihy did you choose this companyW
a2 Price b2 9ood service
c2 +etwor d2 )dvertisement
e2 ;thers
BABASAB PATIL
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B! Ihat is the main purpose to have a mobileW
a2 ;ut ,oin, calls b2 Incomin, calls
c2 Messa,in, d2 for all
C! <very month how much you are spendin, on your mobileW
a2 5elow /## b2 /##@>##
c2 >##@1### d2 )bove 1###
:! Do you want to havePchan,e your mobile phone service in near futureW
a2 Ges b2 +o
c2 May be
1#! If yes which company you have plannedW
a2 )ir tel b2 5S+?
c2 Tata Indicom d2 (eliance
e2 Spice f2 Futch
,2 +ot Decided
11! Ihy you will choose this companyW
a2 Price b2 Schemes
c2 +etwor d2 )dvertisement
e2 ;thers
1*! Do you now about Tata Indicom’s Don’t Stop mobile scheme 1* years out ,oin,
free2W 1if no sip to 3 +o 1*2
a2 Ges b2 +o
1/! If yes how do you came to nowW
a2 <-ecutive b2 Driends
c2 TE d2 +<IS Paper
e2 Pamphlet f2 ;thers
1&! Do you want to have this service in futureW
a2 Ges b2 +o
1*! Ihat is your se-W
a2 Male b2 Demale
1/! Ihat is your a,eW
a2 1>@*# b2 *#@/#
BABASAB PATIL
%%
c2 /#@&# d2 &# and above
1&! )re you livin, in your own houseW
a2 Ges b2 +o
1>! )re you usin, the followin,W
a2 7ar b2 7olour TE
c2 5ie d2 (efri,erator
e2 +one in )bove
1%! Ihat is your ;ccupationW
a2 6ob Folder b2 5usinessman
c2 Professional d2 Student
e2 ;thers
1B! Ihat is your monthly incomeW
a2 5elow >### b2 >###@1#.###
c2 1#.###@1>.### d2 )bove 1>.###
e2 +o earnin,s
)ny Su,,estions0
BABASAB PATIL
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B# : 7 ? @ 9 < = > ; :8 :: :7 :?
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<> a a c b a a e a b b A a abc. . e
<; b a c b a c a b A a c . e
=8 a c e a b b b c b b A a b. . e
BABASAB PATIL
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doc_364880997.doc