It’s an innovative strategy used by movie makers to promote their movies, because more and more people nowadays see television serial like daily soaps, thrillers and reality shows. Stars of the movie appear on such shows to promote their upcoming movies.
For example:
Recently kareena and shahid kapoor had appeared on a famous dance show nach baliye to promote their movie “jab we met”.
Similarly John Abraham and Bipasha Basu appeared in Jhalak Dikhla Ja show to promote their movie goal.
Also Akshay Kumar was seen promoting his movie hey baby on the sets of reality show Sa Re Ga Ma Pa.
Hindi film promotion is being redefined like never before. In an episode of Kasamh Se, a Balaji series telecast on Zee TV, Jay Walia and Bani play a game of dumb charades.
Jay, looking suitably melancholic, clings to his Billo mausi. His team guesses the answer in a jiffy. Kabhi Alvida Naa Kehna, they belt out triumphantly. A couple in the foreground announces that it is a first-day, first-show must-see.
For example:
Recently kareena and shahid kapoor had appeared on a famous dance show nach baliye to promote their movie “jab we met”.
Similarly John Abraham and Bipasha Basu appeared in Jhalak Dikhla Ja show to promote their movie goal.
Also Akshay Kumar was seen promoting his movie hey baby on the sets of reality show Sa Re Ga Ma Pa.
Hindi film promotion is being redefined like never before. In an episode of Kasamh Se, a Balaji series telecast on Zee TV, Jay Walia and Bani play a game of dumb charades.
Jay, looking suitably melancholic, clings to his Billo mausi. His team guesses the answer in a jiffy. Kabhi Alvida Naa Kehna, they belt out triumphantly. A couple in the foreground announces that it is a first-day, first-show must-see.