Promotion Can:
1. Offer an immediate inducement,
2. Cause customers to try a product,
3. Persuade customers to buy again,
4. Introduce a new product or build a brand over time.
5. Promotion Can’t:
6. Create an image for a brand,
7. Compensate for a lack of advertising,
8. Do much to compensate for a negative image,
9. Reverse a sales decline.
1. Offer an immediate inducement,
2. Cause customers to try a product,
3. Persuade customers to buy again,
4. Introduce a new product or build a brand over time.
5. Promotion Can’t:
6. Create an image for a brand,
7. Compensate for a lack of advertising,
8. Do much to compensate for a negative image,
9. Reverse a sales decline.