project vishal mega mart and big azaar

COMPANY - PROFILE ABOUT THE ORGANIZATION Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all price ranges. The showrooms have over 7000 products range which fulfills all your household needs, and can be catered to under one roof. It is covering about 1282000 sq. ft. in 18 state across India. Each store gives you international quality goods and prices hard to match. The cost benefits that are derived from the large central purchase of goods and services are passed on to the consumer. VISHAL HISTORY AND ACHIEVEMENTS What started as a humble one store enterprise in 1986 in Kolkata(Erstwhile, Calcutta) is today a conglomerate encompassing 51 showrooms in 39 cities. India’s first hyper-market has also been opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store boasts of the single largest collection of goods and commodities sold under one roof in India.

The group had a turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr. Ram Chandra Aggarwal . The group had of turnover is 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007.

The group’s prime focus is on retailing. The Vishal stores offer affordable family fashion at prices to suit every pocket.

The group’s philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors.

CORPORATE PROFILE Vishal Retail Ltd. has a factory in Gurgaon, Haryana. This factory has more than 700 imported machines that have a capacity to manufacturer 150000 pieces a month. The factory occupies 80000 sq ft of covered space. The Vishal group indirectly gives employment to more than a 1000 people. These people work in ancillaries that supply finished goods to the company.

Our 10 warehouses cater to 51 showrooms in 39 cities. It is covering about 1282000 sq. ft. in 18 state across India.

By the end of March 2007 we will expand our outlets to 61 companies owned outlets and many franchise operations

Our loyalty programme gives the Indian consumer of

being

rewarded

every time he makes a purchase at any of our stores anywhere in the country. Consumers can make purchases at any store and accumulate points at a central level. These points are redeemable at any of our stores. You can accumulate points even when you make a purchase while traveling and redeem points at any store. So no matter where you are in India you can partake in our loyalty programme.

Our dedicated professional Quality Control team ensures the quality

of products.

Our quality checks start the basic cloth and accessories and end with our doing a full inspection on the finished items. We believe that Quality Control is the key to success. Our goal is to give the customer with the best quality and value for his money.

CORPORATE ORGANIZATIONAL STRUCTURE

VISHAL MEGA MART’S OBJECTIVIES QUALITY POLICY STATEMENT "We will deliver defect - free products, services and solutions to meet the requirements of our external and internal customers the first time every time."

MISSION STATEMENT We share the vision and belief that our customers and stakeholders shall be

served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

VISION STATEMENT Future Group shall deliver Everything, Everywhere, Everytime for Every Indian Consumer in the most profitable manner. Core Values Indianness: confidence in ourselves. Leadership: to be a leader, both in thought and business. Respect & Humility: to respect every individual and be humble in our conduct. Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: to build long term relationships. Simplicity & Positivity: Simplicity and positivity in our thought, business and action. Adaptability: to be flexible and adaptable, to meet challenges. Flow: to respect and understand the universal laws of nature. OUR MANAGEMENT OBJECTIVE To fuel initiative and foster activity by allowing individuals freedom and action and innovation in attaining defined objectives.

Our Products Our Products Categories

HOME FURNISHING

Drawing Room

Bedroom

Door Mat Carpet Curtains Kitchen Apron Kitchen Napkin more...

Bed Sheet Pillows Pillow Cover Bathroom Bath Mats Towel Gift Sets

FOOD MART

FOOD & BEVERAGES Snacks Drinks

SPORTS & FITNESS

INDOOR GAMES Basket Ball T.T. Bat Boxing Kit Swimming Costumes Water Ball Fitness Equip. Personal Gym

OUTDOOR GAMES Cricket Bat Football Lawn Tennis Tennis Racket Tennis Ball

- FOOTWEAR

BOYS Shoes Sandals LADIES Shoes Slippers more...

GIRLS Slippers Sandals MENS Shoes Slippers

TELEMART

Communication Mobile

Mobile Accessories Mobile Batteries Mobile Charger Mobile Dori

MENS

Upper Shirt Casual Shirt Formal Ethnic & Sports Night Suits T-Shirts Dupatta Sherwani more...

Lower Jeans(MP) Cotton Trouser(MPC) Winter Wear Suit(WMC) Blazer(WMB) Windcheater(WMW) Jacket

LADIES ACCESSORIES

Upper Kurta Skirt Top Ethnic Nighty Lancha Sharara Salwar Suit more...

Lower Pants Jeans Capri Winter Wear Jackets Stawl Blazer Track Suit

INFANTS

Garments Hot Pant Frock Baba Suit Winter Wear Sweater

Accessories Bed Sheet Under Garments Socks

Pull Over more...

WOMEN

Sarees Fancy(SRF) Synthetics Banarsi Jewellery Necklace Ring more...

Personal Items Cap(LCA) Socks(Las)

Cosmetics Lip Gloss Nail Polish

KIDS BOYS

Lower Jeans Bermudas Dungries Upper Shirt Formal

Sets Night Suit Baba Suit

Winter Wear Suit Blazer Jacket

Ethnic Kurta- Pyjama

T-Shirt more...

Sherwani

KIDS GIRLS

Lower Hot Pant

Sets Night Suit

Winter Wear Hipster Set

Upper Tops(GWT) Frock(GFK) more...

Ethnic Sharara Lancha

TRAVEL ACCESSORIES

Luggages Suitcase

Portfolio Bags Shoulder Bags Executive Bag School Bags

Pouch & Cases Waist Pouch Vanity Cases

HOUSEHOLD

AcrylicWare Dinner Set Home Aids Floor Wiper Sanitary Brush General Plastic Goods Coffee Mug Bucket Glass Ware Cup Lemon Set

Copper Jug Pressure Cooker Cooker Pressure Pan Electrical App.

Steel Cake Server Non Stick Handi Dosa Tawa Bone China

Chopper Microwave Oven Thermo Ware Tiffin Container

Soup Set Dessert Set Porcelain Cup & Saucer

LIFESTYLE Time Zone Ladies Wrist Watch Mens Wrist Watch Mens Accessories Opticals Ladies Sun Glass Mens Sun Glass Electric & Electronics Items Belts Battery(ABT) Spray Gifts & Novelties Flower Vase Key Chain Perfume/Deo

Wallets more...

Calculator(EEC)

Deo

TOYS & GAMES Soft Toys Musical Toys Non-Musical Board Games Wooden Blocks Puzzles more... Dolls Barbie Doll Other Dolls Infant Toys Teether Swing Cycles & Scooters Cycles Scooters Video Games T.V. Video Game Hand Video Game

STATIONARY School Office Paper Mart Diary

Exam Board Office File Clay Party Stuff Balloons Ribbons

Punching Machine File

Our Products - GARMENTS

MEN

WOMEN

BOYS

GIRLS

INFANTS

- Home Furnishing

Bath Furnishing

Bed Room Furnishing

FOODMART

Chinese & Indian Food

Food & Beverages

HOUSE HOLD

Appliances

Cleaning Aids

SHOW ROOMS OF VISHAL MEGA MART IN BAREILLY

BAREILLY D-85, Civil Lines, Near Ayub Khan Chauraha, Bareilly, U.P 9319383992 Days Open Monday to Sunday Store Timimgs 9:30 AM-9:30 PM

Our VISHAL Apparels Brand

Vishal Mega Mart is one of India’s fastest growing retail chains. The chain currently has 51 company stores in 39 cities in India. The Vishal brand is known for great modern style for men, women and children. Vishal offers high level fashion styling. Since 1986, our name has been synonymous with

quality, value and fashion integrity. We offer an unparalleled collection of clothes for the entire family. Each garment is hand selected for quality and contemporary styling. Vishal manufactures majority of its own garments and out sources some under its direct quality supervision. This enables us to offer the lowest possible and most reasonable prices Our goal is to provide a range of fashion wear to suit every pocket. Our product mix represents the most current fashion trends in tops, bottoms, formals and accessories for men, women and kids . Our courteous staff will ensure that consumers get a perfect fit.

Our Popular Brands are:

Zeppelin : Kitaan Studio :

Mens Shirts & Trousers Mens Shirts & Trousers

Fizzy Babe : Jasmine : Zero Degree : Soil : Massa Bay :

Ladies & Kids Girls Ladies & Kids Girls Kids Boys Mens Shirts Mens Trousers & Bermudas

Blues & Khakis : Mens Trousers Paranoia : Chlorine : Mens Shirts & T-Shirts Mens Shirts Mens Shirts, T-Shirts, UnderGarments.

Fume :

FINANCIAL POSITION COMPANY STATUS

Key Stats & Ratios Quarterly Net Profit Margin Operating Margin EBITD Margin Return on Average Assets Return on Average Equity Employees Annual(2007) 4.13% 6.50% 11.46% 8.35% 25.76% 6,801

Big Bazaar is a chain of department stores in India, currently with 75 outlets. It is owned by the Pantaloon Retail India Ltd, Future Group. It works on the same economy model as Wal-Mart and has considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. It is the biggest and the fastest growing chain of department store and aims at being 350 stores by the end of year 2010. It offers all types of household items such as home furnishing, utensils, fashion products etc. It has a grocery department and vegetable section known as the Food Bazaar and its online shopping site is known as FutureBazaar.com. The real estate fund management company promoted by the Future Group expects to develop more than 50 projects across India covering a combined area of more than 16 million sq. ft. On April 1 2007, Big Bazaar had to shut its outlets in Mumbai as the 120 retrenched employees called a strike with the support of Bhatia Kamgar Sena (the trade Union wing of Shiv Sena). Later the management agreed to reinstate the sacked workers

Big Bazaar was launched in September, 2001 with the opening of three stores in Calcutta, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 148 Big Bazaar stores in 80 cities and towns across India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within every Big Bazaar as well as in independent locations. There are now 169 Food Bazaar outlets, including those located within Big Bazaar. A typical Big Bazaar is spread across around 50,000 square feet of retail space. While the larger metropolises have Big Bazaar Familycentres measuring between 75,000 square feet and 1,60,000 square feet, Big Bazaar Express stores in smaller towns measure around 30,000 square feet.

Most of the Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily by fashion and food products. Big Bazaar is part of Future Group and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited, that is listed on Indian stock exchanges. Timeline 2001


Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad[1]

2002
• •

Big Bazaar - ICICI Bank Card is launched. Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High Street Phoenix

2003
• •

Big Bazaar enters Tier II cities with the launch of the store in Nagpur Big Bazaar welcomes its 10 million-th customer at its new store in Gurgaon

2004


Big Bazaar wins its first award and national recognition. Big Bazaar and Food Bazaar awarded the country’s most admired retailer award in value retailing and food retailing segment at the India Retail Forum



A day before Diwali, the store at Lower Parel becomes the first to touch Rs 10 million turnover on a single day

2005


Initiates the implementation of SAP and pilots a RFID project at its central warehouse in Tarapur



Launches a unique shopping program: the Big Bazaar Exchange Offer, inviting customers to exchange household junk at Big Bazaar Electronic Bazaar and Furniture Bazaar are launched



2006


Mohan Jadhav sets a national record at Big Bazaar Sangli with a Rs 1,37,367 shopping bill. The Sangli farmer becomes Big Bazaar’s largest ever customer. Big Bazaar launches Shakti, India’s first credit card program tailored for housewives Navaras – the jewellery store launched within Big Bazaar stores

• •

2007
• •

The 50th Big Bazaar store is launched in Kanpur Big Bazaar partners with Futurebazaar.com to launch India's most popular shopping portal Big Bazaar initiates the Power of One campaign to help raise funds for the Save The Children India Fund Pantaloon Retail wins the International Retailer of the Year at US-based National Retail Federation convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona.





2008


Big Bazaar becomes the fastest growing hypermarket format in the world with the launch of its 101st store within 7 years of launch Big Bazaar dons a new look with a fresh new section, Fashion@Big Bazaar Big Bazaar joins the league of India’s Business Superbrands. It is voted among the top ten service brands in the country in the latest Pitch-IMRB international survey

• •

2009


Big Bazaar initiates Maha Annasantarpane program at its stores in South India – a unique initiative to offer meals to visitors and support local social organisations Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India



2010


Future Value Retail Limited is formed as a specialised subsidiary to spearhead the group’s value retail business through Big Bazaar, Food Bazaar and other formats. Big Bazaar wins CNBC Awaaz Consumer Awards for the third consecutive year. Adjudged the most preferred Most Preferred Multi Brand Food & Beverage Chain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop





Big Bazaar connects over 30,000 small and medium Indian manufacturers and entrepreneurs with around 200 million customers visiting its stores

ASSUMPTIONS

? Goods are received, order issued and return in the same unit of measurement. ? If goods purchased are returned, there order must be completed and replacement will not be acceptable. ? Quantity orders must be equal to the quantity received. ? An item once received or issued or returned cannot be modified or deleted. ? Once an order is given to supplier it cannot be modified or deleted. Because there may be possibility of fraud. ? If we place an order of new item to new supplier, firstly, we should append the new records in the item and supplier file. ? In receipt addition, a user can add more than one item on one or more purchase orders one receipt but if he wishes toad new receipts together he will have to choose addition option again. ? Orders dates can be greater than current date. All items weigh are in the same unit of measurements.

RESEARCH METHODOLOGY
Research methodology is considered as the nerve of the project. Without a proper well-organized research plan, it is impossible to complete the project and reach to any conclusion. The project was based on the survey plan. The main objective of survey was to collect appropriate data, which work as a base for drawing conclusion and getting result. Therefore, research methodology is the way to systematically solve the research problem. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods

OBJECTIVE OF RESEARCH

As per its new marking strategy increase its presence in all the segments needs to generate a database. As soon as the database is in place, the strategy of telemarketing will be used to prospect customers and there by extend market share. With this objective in mind a survey was conducted in Bareilly city. A questionnaire was framed by the researchers which asked regarding their requirements and future plans. MAIN OBJECTIVE: Comparative study of VISHAL MEGA MART with BIG BAZAAR. SUB OBJECTIVES: The analysis has revealed inter alia the following information: ? Segment wise prospective customers. ? Preferred buying options.

SPANCO PROCESS To find a customer is no easy for a company which has such a wide range of product &has to cover a wide field.

Due to wide range of product and wide area to cover "VISHAL MEGA MART” strategy called "SPANCO PROCESS". In the process: S – Suspecting P – Prospect Validation A – Approach N – Negotiation C – Close O – Order Suspecting: It is the fist stage of SPANCO PROCESS. In this stage, company suspects where is the customer. Suspect process is done through telephone directory, association directory, cold suspecting and carpet coverage in cold suspecting, company send their executive to various organisation and collected the data through interview or questionnaire. According to condition of organization. In carpet coverage, they decided the whole population into a number of samples and maximum unit of each sample is VISHAL MEGA MART often does their suspect work through cold suspecting. Research design: Research design is important primarily because of the increased complexity in the market as well as marketing approaches available to the researchers. In fact, it is the key to the evolution of successful marketing strategies and programmers. It is an important tool to study buyer’s behavior, consumption pattern, brand loyalty, and focus market changes. A research design specifies the methods and procedures for conducting a particular study. According to Kerlinger, “Research Design is a plan, conceptual structure, and strategy of investigation conceived as to obtain answers to research questions and to control variance. Sampling Techniques The next step in research study after collecting data is the sampling process. When a decision is made to use the sample, a number of factors must be taken into consideration. The various steps involved in the sampling process are:

? Identifying target population. ? Determining sample frame. ? Selecting sampling procedure. ? Determine sample size. ? Execute sampling ? Obtaining information from respondents. ? Generating information for decision making. The target population in this study was the STUDENTS & EMPLOYEES. The sampling technique had to be selected. There are two types of sampling techniques: ? Probability sampling ? Non-probability sampling

Stratified Sampling
If the population from which a sample is to be drawn does not constitute a homogenous group, then stratified sampling technique is applied so as to obtain a representative sample. In this technique, the population is stratified into number of nonoverlapping sub populations or strata and sample items are selected from each stratum. If the items selected from each stratum is based on simple random sampling, the entire procedure, first stratification and then simple random sampling is known as stratified sampling. The stratified sampling results in a more reliable and detailed information. The researcher uses simple random sampling for selection of items from each stratum. Data collection methods: After the research problem, we have to identify and select which type of data is to research. At this stage; we have to organize a field survey to collect the data. One of the important tools for conducting market research is the availability of necessary and useful data. Primary data: For primary data collection, we have to plan the following four important aspects.

? Sampling ? Research Instrument ? Secondary Data - The Company’s profile, journals and various literature studies are important sources of secondary data. ? Data analysis and interpretation 1. Questionnaires 2. Pie chart and Bar chart

Questionnaires: This is the most popular tool for the data collection. A questionnaire contains question that the researcher wishes to ask his respondents which is always guided by the objective of the survey. Pie chart: This is very useful diagram to represent data, which are divided into a number of categories. This diagram consists of a circle of divided into a number of sectors, which are proportional to the values they represent. The total value is represented by the full create. The diagram bar chart can make comparison among the various components or between a part and a whole of data. Bar chart: This is another way of representing data graphically. As the name implies, it consist of a number of whispered bar, which originate from a common base line and are equal widths. The lengths of the bards are proportional to the value they represent.

Preparation of report: The report was based on the analysis and presented with the findings and suggestions. The sample of the questionnaires is attached with the report itself.

HYPOTHESIS
Hypothesis is a tentative assumption made is order to draw out & test its logical or empirical consequences. It provides the focal point for research. Hypothesis should be very specific & limited. The rote of hypothesis is to guide the researcher by delimiting the area of research & to keep him on the right track. Hypothesis for this research is as follows………

? ?

To portray accurately the characteristics of a particular individual situation or a group. Provide an overview of the present situation of TATA Vehicle in the Segmented Market.

? ? ?

Present a systematic analysis of customer’s need & want for TATA MOTORS. To find out Customer satisfaction regarding TATA Vehicle. Collect the different opinion from different people in order to analyze the performance of TATA Vehicle according to collected data.

HYPOTHESIS TESTING
PRODUCT :- TATA NANO CONTACT METHOD – DIRECT (Researcher’s directly contact with respondents) INQUIRY MODE – Structured (Everything that forms the research process is predetermined)

LIMITATIOS

1. 2.

The information disclosed by the respondent may not be very accurate. At some places difficulty faced in obtaining the information due to absence of the proprietor.

3.

Unwillingness on the part of few respondents to disclose the information as per the questionnaire.

4.

Indecisiveness on the part of the respondents regarding some questions,

hence difficulty faced in recording and analyzing the data.

From where you purchase the goods? a)- direct from manufacturer b)- supplier c)-own

a Vishal Mega Mart 55.6 60 50 40 30 20 10 0 5.2 39.2 Direct from maufacturer Supplier Own

1

In Big Bazaar 49.5 30 20.5 Direct from manufacturer Supplier Own

50 40 30 20 10 0 1

Q2-How you manage your inventory? a)-Manually b)-by information c)-others

In Vishal Mega Mart 61.2 60 50 40 30 20 10 0 0 1 39.8 Manually By information system others

In Big Bazaar 92.6

100 80 60 40 20 0 1 7.4

0

Manually By information system others

Q3-How you gather information related to new products? a)-by advertisement b)-by customer c)-by manufacturer d)-others

In Vishal Mega Mart 41 23 30 By Advertisement By Customer By manufacturer Others

40 35 30 25 20 15 10 5 0

6

1

In Big Bazaar 49 30.9

50 40 30 20 10 0

10

10.1

By Advertisement By Customer By Manufacturer Others

1

Q4-Who fix the retail price? a)-manufacturer b)-supplier c)-self d) as per the product

In Vishal Mega Mart 65.3

70 60 50 40 30 20 10 0

24.7 10 0

Manufacturer Supplier Self As per the Product

1

A In Big Bazaar 59.8

60 50 40 30 20 10 0 20.1

Manufacturer 20.1 0 1 Supplier Self As Per the product

Q5-Profit margin is to be adjusted by whom? a)-manufacturer b)-supplier c)-self d)-others

In Vishal Mega Mart 64.5 70 60 50 40 30 20 10 0

23.2 12.3 0 1

Manufacturer Supplier Self Other

In Big Bazaar 61.3 30.7

60 50 40 30 20 10 0 , 8

0 1

Manufacturer Supplier Self Others

Q6-How you forecast your demand?

a)-on the basis of need of customer c)-selling basis

b)-festival occasion d)-basis of inventory

In Vishal Mega Mart 30.2 25.3 19.4 25.1 on the basis of need of customer festival occasion selling basis inventory basis 1

30 25 20 15 10 5 0

In Big Bazaar 44.3 35.4 on the basis of need of customer festival occasion 10.2 10.1 selling basis inventory basis 1

45 40 35 30 25 20 15 10 5 0

Q7-Packaging is to be done by?

a)-manufacturer

b)-own

c)-others

In Vishal Mega Mart

60 50 40 30 20 10 0 40.3

55.2

4.5

manufacturer supplier own

1

In Big Bazaar 49.1 50 40 30 20 10 0 1 30.4 20.5 manufacturer supplier own

Q8-How you manage your quality? a)-by customer feedback b)-by supervising c)-others

In Vishal Mega Mart 44.3 50 40 30 20 10 0 1 5.5 by supervising by customer's feedback others 50.2

In Big Bazaar 70.3 70 60 50 40 30 20 10 0

19.3 10.4

by supervising by customer's feedback others

1

Q9-How many workers do you have? a)- 1-10 workers c)- 20-30 workers b)- 10-20 workers d)- more than 30

Comparison

35 30 25 20 15 10 5 0

36 24 vishal mega mart in Big Bazaar 1

Q10-Which types of customers generally come to you? a)-upper class c)-middle class b)-upper middle class d)-all

In Vishal Mega Mart 49 50 40 30 20 10 0 1 9 upper class upper middle class middle class 42

In Big Bazaar 48 50 40 30 20 10 0 1 21 21 upper class upper middle class middle class

Q11-The mostly customers is to be the age of? a)-teenagers c)-kids b)-youth d)-olds

In Vishal Mega Mart 45 45 40 35 30 25 20 15 10 5 0

24

24

7

teenagers youth kids olds

1

In Big Bazaar 39 40 35 30 25 20 15 10 5 0 31 teenagers yputh kids olds

17

13

1

Q12- Which type of system does you has? a)- LIFO c)- JIT b)-FIFO d)- others

In Vishal Mega Mart

50 40 30 20 10 0 23

46 31 LIFO FIFO JIT Others 0 1

In Big Bazaar 46 LIFO FIFO JIT Others

50 40 30 20 10 0 13

41

0 1

Q13-Which type of payment mode you allow? a)- cash b)-credit cards c)- cheque

In Vishal Mega Mart

100 80 60 40 20 0

81 cash credit cards cheques 6

13

1

In Big Bazaar 78 80 70 60 50 40 30 20 10 0

15 7 1

cash credit cards cheque

Q14- The relaxation in the cost is to be on the basis ofa)- competitors c)- to achieve your goal b)- manufacturer d)- others

In Vishal Mega Mart 34 35 30 25 20 15 10 5 0 29 26 competitors manufacturers to achieve goal others

11

1

In Big Bazaar 39 40 35 30 25 20 15 10 5 0 28 21 12 comptetiors manufacturer to achieve goal others

1

QUESTIONNAIRE

Q1- From where you purchase the goods? a)- direct from manufacturer b)- supplier c)-own

Q2-How you manage your inventory? a)-Manually b)-by information c)-others Q3-How you gather information related to new products? a)-by advertisement b)-by customer c)-by manufacturer d)-others Q4-Who fix the retail price? a)-manufacturer b)-supplier c)-self d) as per the product Q5-Profit margin is to be adjusted by whom? a)-manufacturer b)-supplier c)-self d)-others

Q6-How you forecast your demand? a)-on the basis of need of customer b)-festival occasion c)-selling basis d)-basis of inventory Q7-Packaging is to be done by? a)-manufacturer

b)-own c)-others Q8-How you manage your quality? a)-by customer feedback b)-by supervising c)-others Q9-How many workers do you have? a)- 1-10 workers b)- 10-20 workers c)- 20-30 workers d)- more than 30 Q10-Which types of customers generally come to you? a)-upper class b)-upper middle class c)-middle class d)-all Q11-The mostly customers is to be the age of? a)-teenagers b)-youth c)-kids d)-olds Q12- Which type of system does you has? a)- LIFO b)-FIFO c)- JIT d)- others

Q13-Which type of payment mode you allow?

a)- cash b)-credit cards c)- cheque Q14- The relaxation in the cost is to be on the basis ofa)- competitors b)- manufacturer c)- to achieve goal d)- others

Remarks : ………………………………………………………………………………. …………………………………………………………………………………………….. ……………………………………………………………………………………………..

Suggestion

1. Company should invest a substantial amount in advertising. 2. In present market scenario, more professionals are required to manage the sales part of the company therefore; the company should go forward to hire

more professionals. 3. Company should revitalize its existing workforce, as it seems that a large part of workforce is reluctant to change. 4. Company should approach to open-up the independent Sales Department along with the Head office’s department to make the decision in its own. 5. Company should outsource some survey agencies to search for new and potential customers. 6. Company should plan and organize customer-Relationship Development programs. 7. Company should make a check of its administrative expenses. 8. Company should search for reusability of element to achieve lower cost of production. 9. Company should plan work on to achieve high customer satisfaction level and develop quality circle within the company to enhance quality of product and work life. 10. Company should sell its goods at a cheaper rate.

BIBLIOGRAPHY

1. Marketing Management (Philip Kotler) 2. Research Methodology ( C.R. Kothari ) 3. www.google.com



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