Description
Sustainability is the capacity to endure. In ecology the word describes how biological systems remain diverse and productive over time.
Sustainability Teams and Employee Engagement
Business Case & Guidance Melissa A. Schweisguth FTSLA Webinar 11/11/11
Thanks 2010 FTSLA sponsors
Agenda
•? Introductions and Logistics (5 min) •? Overview (15 minutes) Melissa Schweisguth, FTSLA
–? Business Case –? Sustainability teams –? Internal engagement –? Internal education
•? Peer Case Studies (15 min each) –? Alissa Becker, UNFI –? Lisa Drake, Stonyfield Farm •? Q&A and Discussion (10 min)
Agenda
•? Business Case •? Sustainability Teams
–? Structure –? Responsibility –? Coordination
•? Internal Education
–? Guidance –? Peer examples
•? Internal Engagement
–? Guidance –? Peer examples
Business Case
•? Tap diverse talents & passions
•? Address general impacts shaped by individual actions
•? Drive functional innovation
•? Align focus and resources
•? Build unity
•? Improve recruitment, retention and morale
•? Create brand ambassadors
Business Case
•? Employee commitment tied to perception of Corporate CSR
Source: Center for Creative Leadership, 2010
Business Case
•? 79% of employees want employers with aligned values
•? 85% of investors prefer socially responsible companies
Data sources: BBMG, 2009; BCCCC/Reputation Institute,Institute, 2008; Yankelovich, 2007 Data sources: BBMG, BCCCC/Reputation Yankelovich
Sustainability Teams: Structure
No single “best” model – ?nd what’s right for your organization
•? None – management team handles
•? Senior level or mixed levels
•? Part of job description or not
•? Assigned or self-selected
•? Long-term or rotating
•? Ongoing or ad-hoc
•? Dedicated budget or not
Sustainability Teams: Composition
•? Choose functions per your needs & focus
–?Sustainability/CSR
–?Environmental Health & Safety
–?Community/Philanthropy
–?Human Resources
–?Marketing/PR
–?R&D/Packaging
–?Logistics
–?Procurement
–?Finance
Sustainability Teams: Roles
•? Strategy, goals
•? Performance measurement
•? Internal liaisons
•? Internal trainings
•? Communications
•? Project development
•? Project implementation
•? Employee engagement
•? Budget management
Sustainability Teams: Coordination
•? Chair/facilitator?
•? In-person meetings
•? E-mail
•? Intranet (forum, wiki)
•? Conference calls (video)
•? Shared documents on server
•? Regular updates (e-news)
Sustainability Teams: Tips
•? Ensure key functions are represented
•? Ensure CEO-level support
•? Communicate activities and progress across organization
•? Allow for grassroots input
•? Allocate suf?cient time in overall workload
Sustainability Teams - Bene?ts
•? Ef?cient decision making
•? Coordinated action
•? Mobilize organization more easily
•? Gain necessary cross-functional insights
•? Build teamwork
Sustainability Teams: Examples
•? Sustainability Department Team w/ Dedicated Roles
–?Clif Bar, Frontier
–?Nature’s Path
–?Organic Valley
–?Stony?eld, UNFI
•? Part of Management Team
–?Hummingbird
–?Organically Grown
Sustainability Teams: Examples
•? Cross-Functional Team
–?Glory Bee Foods
–?Wholesum Family Farms
•? Facility/grassroots teams
–?Ashland Food Co-op
–?Clif Bar Eco-Posse
–?PCC Markets
–?UNFI
–?Whole Foods Market
Internal Education: Venues
•? Internal website
•? E-mail
•? Blog
•? Flyers
•? Newsletter
•? Trainings
•? Staff meetings
•? Photos, video
•? Social media
Internal Education: Bene?ts
•? Build common understanding
•? Inspire action
•? Build pride
•? Invite ideas
•? Ensure uni?ed messaging
•? (see business case for others)
Internal Education: Tips
•? Speak to & respect different levels of interest & understanding
•? Use everyday language
•? Use examples, images
•? State business & sustainability bene?ts
•? Build on known frameworks, e.g., Lean Manufacturing
Internal Education: Examples
•? Glory Bee Foods
–?Trainings
–?Internal Newsletter
•? Ashland Food Co-op
–?Trainings – new employees and new programs
–?E-mail
–?Postings
Internal Education: Examples
•? Sustainability and/or Organic Trainings
–?Ashland Food Co-op
–?Clif Bar
–?Glory Bee Foods
–?Nature’s Path
–?Organically Grown Company
Employee Engagement
•? Bottom up vs top down
•? Ad-hoc committees
•? Project development
•? Department liaison, trainer
•? Campaign
•? Suggestion box/website
•? Incentives
•? Matching Donations
•? Functional innovation
Image: Frontier Co-op
Employee Engagement: Bene?ts
•? Develop leadership
•? Drive functional innovation
•? Embed sustainability across company
•? Tap unused skills, knowledge
•? Pilot programs for expansion
•? Enhance credibility in sustainability
•? Build cross-functional collaboration
•? (see business case for others)
Image: PCC
Internal Engagement: Tips
•? Get management buy-in
•? Empower employees to create, shape and lead programs
•? Set guidelines & expectations
•? Allow ?exibility: depts., sites
•? Include program options
•? Offer multiple ways to engage
•? Provide funding &recognition
Photo: Hummingbird Wholesale
Internal Engagement: Examples
•? Promote conscious individual actions
–?Ashland Food Co-op: Water, waste
–?Clif Bar: Energy, water, waste & climate
–?Glory Bee Foods: waste
–?Hummingbird: Energy, waste
–?Lundberg: Energy, waste
–?Nature’s Path: Waste, climate
–?Organically Grown: Paper use
–?Wedge Co-op: Energy
Photo: Nature’s Path
Internal Engagement: Examples
•? Alternative Commuting
–?Ashland Co-op. Clif Bar
–?Lundberg, Nature’s Path
–?Organically Grown Co
–?Organic Valley, PCC
•? Volunteer (bene?ts)
–?Clif Bar, Frontier
–?Nature’s Path
–?Organic Valley
–?Wedge
Photos: PCC, Clif Bar
Education & Engagement: Examples
Unique programs
•? Clif Bar: Employee CSA’s
•? Equal Exchange: Employees visit producer partners
•? Nature’s Path: Employee gardens
•? Seeds of Change: New employee orientation at seed farm
Resources
•? Utilities
•? Waste reduction programs
•? Allied nonpro?ts
•? Government programs
•? Peers
•? Community volunteers
•? Interns
•? Professional websites, e-news articles
Resources
•? FTSLA member public reports http://ftsla.org/OurMembers/activity.html
•? FTSLA member websites http://ftsla.org/OurMembers/members.html
•? Related FTSLA presentations (Communications, Governance) http://ftsla.org/LinksResources/presentations.html
•? Center for Creative Leadership, “Employee Perceptions of Corporate Social Responsibility” http://www.ccl.org
•? GreenBiz Green Team Center http://www.greenbiz.com/topic/green-team
•? Net Impact, “Making a Difference at Work”
•? Melissa Schweisguth, FTSLA, [email protected], ftsla.org
doc_464086208.pdf
Sustainability is the capacity to endure. In ecology the word describes how biological systems remain diverse and productive over time.
Sustainability Teams and Employee Engagement
Business Case & Guidance Melissa A. Schweisguth FTSLA Webinar 11/11/11
Thanks 2010 FTSLA sponsors
Agenda
•? Introductions and Logistics (5 min) •? Overview (15 minutes) Melissa Schweisguth, FTSLA
–? Business Case –? Sustainability teams –? Internal engagement –? Internal education
•? Peer Case Studies (15 min each) –? Alissa Becker, UNFI –? Lisa Drake, Stonyfield Farm •? Q&A and Discussion (10 min)
Agenda
•? Business Case •? Sustainability Teams
–? Structure –? Responsibility –? Coordination
•? Internal Education
–? Guidance –? Peer examples
•? Internal Engagement
–? Guidance –? Peer examples
Business Case
•? Tap diverse talents & passions
•? Address general impacts shaped by individual actions
•? Drive functional innovation
•? Align focus and resources
•? Build unity
•? Improve recruitment, retention and morale
•? Create brand ambassadors
Business Case
•? Employee commitment tied to perception of Corporate CSR
Source: Center for Creative Leadership, 2010
Business Case
•? 79% of employees want employers with aligned values
•? 85% of investors prefer socially responsible companies
Data sources: BBMG, 2009; BCCCC/Reputation Institute,Institute, 2008; Yankelovich, 2007 Data sources: BBMG, BCCCC/Reputation Yankelovich
Sustainability Teams: Structure
No single “best” model – ?nd what’s right for your organization
•? None – management team handles
•? Senior level or mixed levels
•? Part of job description or not
•? Assigned or self-selected
•? Long-term or rotating
•? Ongoing or ad-hoc
•? Dedicated budget or not
Sustainability Teams: Composition
•? Choose functions per your needs & focus
–?Sustainability/CSR
–?Environmental Health & Safety
–?Community/Philanthropy
–?Human Resources
–?Marketing/PR
–?R&D/Packaging
–?Logistics
–?Procurement
–?Finance
Sustainability Teams: Roles
•? Strategy, goals
•? Performance measurement
•? Internal liaisons
•? Internal trainings
•? Communications
•? Project development
•? Project implementation
•? Employee engagement
•? Budget management
Sustainability Teams: Coordination
•? Chair/facilitator?
•? In-person meetings
•? Intranet (forum, wiki)
•? Conference calls (video)
•? Shared documents on server
•? Regular updates (e-news)
Sustainability Teams: Tips
•? Ensure key functions are represented
•? Ensure CEO-level support
•? Communicate activities and progress across organization
•? Allow for grassroots input
•? Allocate suf?cient time in overall workload
Sustainability Teams - Bene?ts
•? Ef?cient decision making
•? Coordinated action
•? Mobilize organization more easily
•? Gain necessary cross-functional insights
•? Build teamwork
Sustainability Teams: Examples
•? Sustainability Department Team w/ Dedicated Roles
–?Clif Bar, Frontier
–?Nature’s Path
–?Organic Valley
–?Stony?eld, UNFI
•? Part of Management Team
–?Hummingbird
–?Organically Grown
Sustainability Teams: Examples
•? Cross-Functional Team
–?Glory Bee Foods
–?Wholesum Family Farms
•? Facility/grassroots teams
–?Ashland Food Co-op
–?Clif Bar Eco-Posse
–?PCC Markets
–?UNFI
–?Whole Foods Market
Internal Education: Venues
•? Internal website
•? Blog
•? Flyers
•? Newsletter
•? Trainings
•? Staff meetings
•? Photos, video
•? Social media
Internal Education: Bene?ts
•? Build common understanding
•? Inspire action
•? Build pride
•? Invite ideas
•? Ensure uni?ed messaging
•? (see business case for others)
Internal Education: Tips
•? Speak to & respect different levels of interest & understanding
•? Use everyday language
•? Use examples, images
•? State business & sustainability bene?ts
•? Build on known frameworks, e.g., Lean Manufacturing
Internal Education: Examples
•? Glory Bee Foods
–?Trainings
–?Internal Newsletter
•? Ashland Food Co-op
–?Trainings – new employees and new programs
–?Postings
Internal Education: Examples
•? Sustainability and/or Organic Trainings
–?Ashland Food Co-op
–?Clif Bar
–?Glory Bee Foods
–?Nature’s Path
–?Organically Grown Company
Employee Engagement
•? Bottom up vs top down
•? Ad-hoc committees
•? Project development
•? Department liaison, trainer
•? Campaign
•? Suggestion box/website
•? Incentives
•? Matching Donations
•? Functional innovation
Image: Frontier Co-op
Employee Engagement: Bene?ts
•? Develop leadership
•? Drive functional innovation
•? Embed sustainability across company
•? Tap unused skills, knowledge
•? Pilot programs for expansion
•? Enhance credibility in sustainability
•? Build cross-functional collaboration
•? (see business case for others)
Image: PCC
Internal Engagement: Tips
•? Get management buy-in
•? Empower employees to create, shape and lead programs
•? Set guidelines & expectations
•? Allow ?exibility: depts., sites
•? Include program options
•? Offer multiple ways to engage
•? Provide funding &recognition
Photo: Hummingbird Wholesale
Internal Engagement: Examples
•? Promote conscious individual actions
–?Ashland Food Co-op: Water, waste
–?Clif Bar: Energy, water, waste & climate
–?Glory Bee Foods: waste
–?Hummingbird: Energy, waste
–?Lundberg: Energy, waste
–?Nature’s Path: Waste, climate
–?Organically Grown: Paper use
–?Wedge Co-op: Energy
Photo: Nature’s Path
Internal Engagement: Examples
•? Alternative Commuting
–?Ashland Co-op. Clif Bar
–?Lundberg, Nature’s Path
–?Organically Grown Co
–?Organic Valley, PCC
•? Volunteer (bene?ts)
–?Clif Bar, Frontier
–?Nature’s Path
–?Organic Valley
–?Wedge
Photos: PCC, Clif Bar
Education & Engagement: Examples
Unique programs
•? Clif Bar: Employee CSA’s
•? Equal Exchange: Employees visit producer partners
•? Nature’s Path: Employee gardens
•? Seeds of Change: New employee orientation at seed farm
Resources
•? Utilities
•? Waste reduction programs
•? Allied nonpro?ts
•? Government programs
•? Peers
•? Community volunteers
•? Interns
•? Professional websites, e-news articles
Resources
•? FTSLA member public reports http://ftsla.org/OurMembers/activity.html
•? FTSLA member websites http://ftsla.org/OurMembers/members.html
•? Related FTSLA presentations (Communications, Governance) http://ftsla.org/LinksResources/presentations.html
•? Center for Creative Leadership, “Employee Perceptions of Corporate Social Responsibility” http://www.ccl.org
•? GreenBiz Green Team Center http://www.greenbiz.com/topic/green-team
•? Net Impact, “Making a Difference at Work”
•? Melissa Schweisguth, FTSLA, [email protected], ftsla.org
doc_464086208.pdf