Description
Historically, the state of Gujarat has been one of the main centers of the Indus Valley Civilization. It contains major ancient metropolitan cities from the Indus Valley such as Lothal, Dholavira, and Gola Dhoro. The ancient city of Lothal was where India's first port was established. Also, Dholavira, the ancient city, is one of the largest and most prominent archaeological sites in India, belonging to the Indus Valley Civilization.
GUJARAT TOURISM PROJECT DEVELOPMENT COMPANY LIMITED
GTPDCL
Terms of Reference for engaging an Agency for Advertising, Communication and Media Consulting A. Background:
Gujarat Tourism Project Development Company Limited (GTPDCL), a Joint Venture between Government of Gujarat (GoG) and M/s. Infrastructure Leasing & Financial Services (IL&FS) aims to develop tourism infrastructure projects on Public Private Partnership (PPP) format in the state. In this context, GTPDCL proposes to procure services of an agency for Advertising, Communication, Public Relations & Media Planning. GTPDCL has a mandate of undertaking project development activities of multiple tourism infrastructure projects (around 50 projects) across the state under the following themes: 1. Beach Tourism & Water sport activities 2. Religious tourism 3. Business Tourism 4. Cultural/Rural/Craft tourism 5. Eco?tourism / Wild?life tourism 6. Way?side Amenities
B. Scope of Service:
Broadly the assignment shall include the following activities: ? Laying down the “Brand Foundation”, articulating the strategic thought for the corporate brand GTPDCL ? Articulating the corporate philosophy, vision & mission statements that are inspiring to all the stakeholders ? Making a master customized collateral grid based on potential drivers for each project To achieve the above scope of services, the below mentioned tasks/outputs, but not limited to, needs to be undertaken 1. GTPDCL related services: a) Brand Identity for GTPDCL o Designing of the Logo and punch line for the company o Designing of stationary items covering the following items, but not limited to: ? Letterhead ? Visiting cards ? Envelopes ? CD covers ? CD Stickers o Preparation of Presentation Templates for the company b) Creative Support Services: o Communication support services, which include preparing creative and final material for various media.
| Registered Office: Block No. 16/17, 4th Floor, Udhyog Bhavan, Sector?11, Gandhinagar?382 017. Ph: 079?23220002 | Corporate office: 301, Dev Arc, Nr. Fun Republic Junction, S.G. Highway, Ahmedabad – 380 015. Ph: 079?40206200
GUJARAT TOURISM PROJECT DEVELOPMENT COMPANY LIMITED
o
GTPDCL
Conceptualizing, designing and supervision of all jobs including printing jobs like brochures, magazine & newspaper advertising, leaflets / fliers, banners, backdrop hoardings, kiosk designs, folders, invitation cards etc. o Design and creative inputs in presentations being made by GTPDCL. o Graphic design of the advertisements. o Co?ordination with all media vehicles – print, audio & video (including electronic and internet) c) Public Relations Services: o A sustained PR exercise as per the requirement in the print and electronic media such as press releases at regular intervals, interviews with GTPDCL officials, project based feature stories in business magazines and dailies etc. o Regular media mapping exercise (weekly basis), which will include scrutiny of tourism industry and Gujarat related news publications and electronic media coverage on projects. This would also cover related news tracking, Personal Interviews, industry stories in print media. d) Direct Mailers 2. For Theme Projects: 1. Corporate Collaterals: o Ideation and development of individual marketing collaterals (leaflets/brochures) for all projects covered under various themes, as mentioned in section A. o Conceptualization, coordination and creative supervision of various audio visuals classified under the specified themes, as mentioned in section A, or as specified during the period of association. o Communication support services, which include preparing creatives and final material for various media. 2. Corporate Presentations o Customized presentations that are either auto run or presenter assisted. The actual number cannot be assessed at this point of time but largely they could be as many as the number of audio visuals
C. Eligibility Criteria:
GTPDCL invites agencies/organisations having expertise in Advertising, Communication and Branding satisfying the following said conditions: 1. Agency should have minimum experience of 5 years in the field of Advertising and Communications 2. The Agency should have minimum turnover of Rs. 3.00 Crores for similar area of assignment during last 3 years. Details about turnover during last 3 years i.e. 2007?08, 2008?09, 2009?10, should be attached 3. The agency should have INS accreditation 4. The agency should have permanent staff in the following categories at Ahmedabad office ? Creative Director with more than 10 yrs of national and international experience ? Visualiser with an experience to handle national brand
| Registered Office: Block No. 16/17, 4th Floor, Udhyog Bhavan, Sector?11, Gandhinagar?382 017. Ph: 079?23220002 | Corporate office: 301, Dev Arc, Nr. Fun Republic Junction, S.G. Highway, Ahmedabad – 380 015. Ph: 079?40206200
GUJARAT TOURISM PROJECT DEVELOPMENT COMPANY LIMITED
? ?
GTPDCL
DTP operator Client servicing Executive (Account Mgmt) with at least 15 years experience and having a team of two dedicated people ? Copy writer both English and Hindi ? Account Planners at least 4 with one having an international exposure ? Studio manager 5. The agency should have basic infrastructure at Ahmedabad including colour printers and other necessary tools and equipments.
D. Engagement Period:
The initial period of contract shall be for a period of four months or 31st January 2011 whichever is earlier.
E. Deliverables/Outputs
The Agency shall, from time to time, provide outputs related to creative and PR services referred to in proposed scope of work.
F. PROPOSAL SUBMISSION
The Agency shall submit Technical and Financial proposals separately for this assignment latest by October 08, 2010. Technical Proposal The technical proposal should include, but not limited to, Approach and Methodology and Manning Schedule that would be adopted by the Agency towards achieving the scope of work. In assessing the technical proposals, GTPDCL may ask the Agency to make a presentation on its approach to the assignment. Agencies are encouraged to adopt an innovative approach towards the assignment, to the extent possible. Few other details which should be included as a part of technical proposal are mentioned below o Details regarding National Ranking of the agency and other details of the agency to be attached. o Details about offices in various cities in India other that Gujarat. o Details about top 10 Clients handled by Agency National Brands o Details about awards and Achievements won by the Agency in the field of Advertising and Communication[MAX 5] Financial Proposal The invited Agency/organisation will have to quote a Lump sum quotation for the work mentioned above inclusive of all taxes and Out of Pocket Expenses.
G. ROLE OF GTPDCL
a) To share relevant report / news / data / information available with GTPDCL related to the Project; b) To review the creative / documents / reports submitted by the Agency; c) To arrange timely release of fees to the Agency based
| Registered Office: Block No. 16/17, 4th Floor, Udhyog Bhavan, Sector?11, Gandhinagar?382 017. Ph: 079?23220002 | Corporate office: 301, Dev Arc, Nr. Fun Republic Junction, S.G. Highway, Ahmedabad – 380 015. Ph: 079?40206200
GUJARAT TOURISM PROJECT DEVELOPMENT COMPANY LIMITED
GTPDCL
H. OTHER TERMS
a) The Agencies shall submit their proposals at their own cost and risk and GTPDCL shall not make any payments towards the same. b) The Agency shall carry out the scope of work with due diligence and verify the data with complete responsibility. c) GTPDCL assumes that the Agency has complete clarity and understanding of the scope and objective of the assignment. The quoted fees will be considered inclusive of all expenses including applicable taxes. d) GTPDCL’s approval or review shall not absolve the Agency from the responsibility and accountability of delivery of the assignment with quality. e) The proposal shall be valid for the period of 60 days from the last date of submission of the Proposal.
I. CONFIDENTIALITY:
The selected Agency shall not disclose to third party any news or information relating to any of the projects on which it is working during the period of assignment period and thereafter, without prior written consent of GTPDCL, unless required to do so under any law, by any competent court, governmental or regulatory authority or as required by the terms of or for execution of this assignment.
J. TERMINATION:
The contract can be terminated by either side on giving a Notice period of 30 (Thirty) days. During the Notice Period, both parties shall carry out their work conscientiously. At the end of the Notice Period, the Agency shall hand over all documents and relevant updates to GTPDCL.
A detailed technical and financial offer along with CV of experts should reach the following address by 8th of October, 2010: Mr. Krishna Kumar V. CEO, GTPDCL 301, Dev Arc, Near Fun Republic Sarkhej Gandhinagar Highway Ahmedabad – 380015 Tel: 079 – 4020 6200 Fax: 079 – 4020 6299 Email: [email protected] / [email protected]
| Registered Office: Block No. 16/17, 4th Floor, Udhyog Bhavan, Sector?11, Gandhinagar?382 017. Ph: 079?23220002 | Corporate office: 301, Dev Arc, Nr. Fun Republic Junction, S.G. Highway, Ahmedabad – 380 015. Ph: 079?40206200
GUJARAT TOURISM PROJECT DEVELOPMENT COMPANY LIMITED
GTPDCL
TENDER NOTICE NO.
GTPDCL invites Tenders in two cover bid system i.e. Technical proposal & Financial proposal from reputed Agencies/Organisations for services of advertising, communication and branding The terms of reference can also be obtained by contacting: Mr. Krishna Kumar V. CEO, GTPDCL 301, Dev Arc, Near Fun Republic Sarkhej Gandhinagar Highway Ahmedabad – 380015 Tel: 079 – 4020 6200 Fax: 079 – 4020 6299 Email: [email protected] / [email protected] The last date of submission of the offer is 8th October 2010. Offers shall be submitted in a sealed cover by RPAD/courier to reach the above mentioned address before the prescribed date.
| Registered Office: Block No. 16/17, 4th Floor, Udhyog Bhavan, Sector?11, Gandhinagar?382 017. Ph: 079?23220002 | Corporate office: 301, Dev Arc, Nr. Fun Republic Junction, S.G. Highway, Ahmedabad – 380 015. Ph: 079?40206200
doc_936312102.pdf
Historically, the state of Gujarat has been one of the main centers of the Indus Valley Civilization. It contains major ancient metropolitan cities from the Indus Valley such as Lothal, Dholavira, and Gola Dhoro. The ancient city of Lothal was where India's first port was established. Also, Dholavira, the ancient city, is one of the largest and most prominent archaeological sites in India, belonging to the Indus Valley Civilization.
GUJARAT TOURISM PROJECT DEVELOPMENT COMPANY LIMITED
GTPDCL
Terms of Reference for engaging an Agency for Advertising, Communication and Media Consulting A. Background:
Gujarat Tourism Project Development Company Limited (GTPDCL), a Joint Venture between Government of Gujarat (GoG) and M/s. Infrastructure Leasing & Financial Services (IL&FS) aims to develop tourism infrastructure projects on Public Private Partnership (PPP) format in the state. In this context, GTPDCL proposes to procure services of an agency for Advertising, Communication, Public Relations & Media Planning. GTPDCL has a mandate of undertaking project development activities of multiple tourism infrastructure projects (around 50 projects) across the state under the following themes: 1. Beach Tourism & Water sport activities 2. Religious tourism 3. Business Tourism 4. Cultural/Rural/Craft tourism 5. Eco?tourism / Wild?life tourism 6. Way?side Amenities
B. Scope of Service:
Broadly the assignment shall include the following activities: ? Laying down the “Brand Foundation”, articulating the strategic thought for the corporate brand GTPDCL ? Articulating the corporate philosophy, vision & mission statements that are inspiring to all the stakeholders ? Making a master customized collateral grid based on potential drivers for each project To achieve the above scope of services, the below mentioned tasks/outputs, but not limited to, needs to be undertaken 1. GTPDCL related services: a) Brand Identity for GTPDCL o Designing of the Logo and punch line for the company o Designing of stationary items covering the following items, but not limited to: ? Letterhead ? Visiting cards ? Envelopes ? CD covers ? CD Stickers o Preparation of Presentation Templates for the company b) Creative Support Services: o Communication support services, which include preparing creative and final material for various media.
| Registered Office: Block No. 16/17, 4th Floor, Udhyog Bhavan, Sector?11, Gandhinagar?382 017. Ph: 079?23220002 | Corporate office: 301, Dev Arc, Nr. Fun Republic Junction, S.G. Highway, Ahmedabad – 380 015. Ph: 079?40206200
GUJARAT TOURISM PROJECT DEVELOPMENT COMPANY LIMITED
o
GTPDCL
Conceptualizing, designing and supervision of all jobs including printing jobs like brochures, magazine & newspaper advertising, leaflets / fliers, banners, backdrop hoardings, kiosk designs, folders, invitation cards etc. o Design and creative inputs in presentations being made by GTPDCL. o Graphic design of the advertisements. o Co?ordination with all media vehicles – print, audio & video (including electronic and internet) c) Public Relations Services: o A sustained PR exercise as per the requirement in the print and electronic media such as press releases at regular intervals, interviews with GTPDCL officials, project based feature stories in business magazines and dailies etc. o Regular media mapping exercise (weekly basis), which will include scrutiny of tourism industry and Gujarat related news publications and electronic media coverage on projects. This would also cover related news tracking, Personal Interviews, industry stories in print media. d) Direct Mailers 2. For Theme Projects: 1. Corporate Collaterals: o Ideation and development of individual marketing collaterals (leaflets/brochures) for all projects covered under various themes, as mentioned in section A. o Conceptualization, coordination and creative supervision of various audio visuals classified under the specified themes, as mentioned in section A, or as specified during the period of association. o Communication support services, which include preparing creatives and final material for various media. 2. Corporate Presentations o Customized presentations that are either auto run or presenter assisted. The actual number cannot be assessed at this point of time but largely they could be as many as the number of audio visuals
C. Eligibility Criteria:
GTPDCL invites agencies/organisations having expertise in Advertising, Communication and Branding satisfying the following said conditions: 1. Agency should have minimum experience of 5 years in the field of Advertising and Communications 2. The Agency should have minimum turnover of Rs. 3.00 Crores for similar area of assignment during last 3 years. Details about turnover during last 3 years i.e. 2007?08, 2008?09, 2009?10, should be attached 3. The agency should have INS accreditation 4. The agency should have permanent staff in the following categories at Ahmedabad office ? Creative Director with more than 10 yrs of national and international experience ? Visualiser with an experience to handle national brand
| Registered Office: Block No. 16/17, 4th Floor, Udhyog Bhavan, Sector?11, Gandhinagar?382 017. Ph: 079?23220002 | Corporate office: 301, Dev Arc, Nr. Fun Republic Junction, S.G. Highway, Ahmedabad – 380 015. Ph: 079?40206200
GUJARAT TOURISM PROJECT DEVELOPMENT COMPANY LIMITED
? ?
GTPDCL
DTP operator Client servicing Executive (Account Mgmt) with at least 15 years experience and having a team of two dedicated people ? Copy writer both English and Hindi ? Account Planners at least 4 with one having an international exposure ? Studio manager 5. The agency should have basic infrastructure at Ahmedabad including colour printers and other necessary tools and equipments.
D. Engagement Period:
The initial period of contract shall be for a period of four months or 31st January 2011 whichever is earlier.
E. Deliverables/Outputs
The Agency shall, from time to time, provide outputs related to creative and PR services referred to in proposed scope of work.
F. PROPOSAL SUBMISSION
The Agency shall submit Technical and Financial proposals separately for this assignment latest by October 08, 2010. Technical Proposal The technical proposal should include, but not limited to, Approach and Methodology and Manning Schedule that would be adopted by the Agency towards achieving the scope of work. In assessing the technical proposals, GTPDCL may ask the Agency to make a presentation on its approach to the assignment. Agencies are encouraged to adopt an innovative approach towards the assignment, to the extent possible. Few other details which should be included as a part of technical proposal are mentioned below o Details regarding National Ranking of the agency and other details of the agency to be attached. o Details about offices in various cities in India other that Gujarat. o Details about top 10 Clients handled by Agency National Brands o Details about awards and Achievements won by the Agency in the field of Advertising and Communication[MAX 5] Financial Proposal The invited Agency/organisation will have to quote a Lump sum quotation for the work mentioned above inclusive of all taxes and Out of Pocket Expenses.
G. ROLE OF GTPDCL
a) To share relevant report / news / data / information available with GTPDCL related to the Project; b) To review the creative / documents / reports submitted by the Agency; c) To arrange timely release of fees to the Agency based
| Registered Office: Block No. 16/17, 4th Floor, Udhyog Bhavan, Sector?11, Gandhinagar?382 017. Ph: 079?23220002 | Corporate office: 301, Dev Arc, Nr. Fun Republic Junction, S.G. Highway, Ahmedabad – 380 015. Ph: 079?40206200
GUJARAT TOURISM PROJECT DEVELOPMENT COMPANY LIMITED
GTPDCL
H. OTHER TERMS
a) The Agencies shall submit their proposals at their own cost and risk and GTPDCL shall not make any payments towards the same. b) The Agency shall carry out the scope of work with due diligence and verify the data with complete responsibility. c) GTPDCL assumes that the Agency has complete clarity and understanding of the scope and objective of the assignment. The quoted fees will be considered inclusive of all expenses including applicable taxes. d) GTPDCL’s approval or review shall not absolve the Agency from the responsibility and accountability of delivery of the assignment with quality. e) The proposal shall be valid for the period of 60 days from the last date of submission of the Proposal.
I. CONFIDENTIALITY:
The selected Agency shall not disclose to third party any news or information relating to any of the projects on which it is working during the period of assignment period and thereafter, without prior written consent of GTPDCL, unless required to do so under any law, by any competent court, governmental or regulatory authority or as required by the terms of or for execution of this assignment.
J. TERMINATION:
The contract can be terminated by either side on giving a Notice period of 30 (Thirty) days. During the Notice Period, both parties shall carry out their work conscientiously. At the end of the Notice Period, the Agency shall hand over all documents and relevant updates to GTPDCL.
A detailed technical and financial offer along with CV of experts should reach the following address by 8th of October, 2010: Mr. Krishna Kumar V. CEO, GTPDCL 301, Dev Arc, Near Fun Republic Sarkhej Gandhinagar Highway Ahmedabad – 380015 Tel: 079 – 4020 6200 Fax: 079 – 4020 6299 Email: [email protected] / [email protected]
| Registered Office: Block No. 16/17, 4th Floor, Udhyog Bhavan, Sector?11, Gandhinagar?382 017. Ph: 079?23220002 | Corporate office: 301, Dev Arc, Nr. Fun Republic Junction, S.G. Highway, Ahmedabad – 380 015. Ph: 079?40206200
GUJARAT TOURISM PROJECT DEVELOPMENT COMPANY LIMITED
GTPDCL
TENDER NOTICE NO.
GTPDCL invites Tenders in two cover bid system i.e. Technical proposal & Financial proposal from reputed Agencies/Organisations for services of advertising, communication and branding The terms of reference can also be obtained by contacting: Mr. Krishna Kumar V. CEO, GTPDCL 301, Dev Arc, Near Fun Republic Sarkhej Gandhinagar Highway Ahmedabad – 380015 Tel: 079 – 4020 6200 Fax: 079 – 4020 6299 Email: [email protected] / [email protected] The last date of submission of the offer is 8th October 2010. Offers shall be submitted in a sealed cover by RPAD/courier to reach the above mentioned address before the prescribed date.
| Registered Office: Block No. 16/17, 4th Floor, Udhyog Bhavan, Sector?11, Gandhinagar?382 017. Ph: 079?23220002 | Corporate office: 301, Dev Arc, Nr. Fun Republic Junction, S.G. Highway, Ahmedabad – 380 015. Ph: 079?40206200
doc_936312102.pdf