Description
The refining of liquids is often accomplished by distillation or fractionation. Gases can be refined in this way as well, by being cooled and/or compressed until they liquefy.
A PROJECT REPORT ON BUSINESS OVERVIEW OF “N.K. PROTEINS” TOWARDS THE PARTIAL FULFILLMENT OF M.B.A COURSE SUBMITTED TO SAURASTRA UNIVERSITY
SUBMITTED BY PRAJAPATI TARUN
M.B.A. SEM-3 ROLL NO-43 ACADEMIC YEAR:-2009-10
DECLARATION
I the undersigned TARUN PRAJAPATI student of M.B.A hereby declare that project work presented in this report am original and have been carried out under the supervision of Sarvoday College of Management and Technology, Limbdi.
This work has not been submitted previously to any other university for any examination.
Date: Place:
PREFACE
Management
education
seeks
to
accomplish
several
objectives
simultaneously. One is to a set of concept so that student can understand the framework in which business decisions are made. The second is to operationally those concept with specific tools of analyze. Industrial training is also one of the tools.
In my opinion management education may be divided in to two broad categories: Theory and Practical. The more emphasis should be on practical portion of management theory is same everywhere, but nor practice, what makes Organizations different from each other Of course, the way of practicing management concepts. Management is an art of getting things done, and an art can only be exercised through practice only.
At this level, industrial training is the best tool for providing practical knowledge of business function rather management function. He theory portion is covered by classroom teaching and books where as the practical through industrial training. There are other tools for imparting practical knowledge like case studies, management games etc but they are not feasible at this level. Industrial training provides in depth knowledge of various business environment and information related to various function like production, marketing, finance, personnel etc.
I got a golden chance of industrial training in my Third semester of M.B.A. I have gone through training at N.K PROTEINSLTD. This was a good chance to acquaint myself with various corporate functions. I have tried my level best to comprehend all the aspect of industrial Trainings in this report.
ACKNOWLEGEMENT
Practical training is one of the most important requirements in M.B.A. Through this acknowledgment, I express our sincerer gratitude towards all those people help in the preparation of this project, which been a learning experience.
I am thankful to owner of the companyMr. Nimesh Pateland HR Manager Mr. prafulbhai Panchal for giving us opportunity to pursue our Summer training at N.K. PROTEINS LTD and project guide I am also, Thankful to staff for their cooperative behavior
I am also thankful to our college authorities for conducting this training. I would sincerely thank our principal Dr. S.J. purohitfor imparting me an opportunity to put me in the stream of practical management. I would also like to thank our Prof. and H.O.D Nirav Dave for their support.
THANKING YOU TARUN PRAJAPATI ROLL NO.43 M.B.A
INDEX
SR. NO. PARTICULARS DECLARATION PREFACE ACKNOWLEDGEMENT 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2 2.1 2.2 2.3 2.4 GENERL INFORMATION INTRODUCTION TYPES OF OIL COMPANY PROFILE AWARD BOARD OF DIRECTORS ORGANIZATION CHART INDIAN SCENARIO OF EDIBLE OIL QUALITY POLICY& OBJECTIVE MISSION & VISION MARKETING DEPARTMENT INTRODUCTION MARKETING STRATEGY MARKETING SEGMENTATION MARKETING RESEARCH 9 10 11 18 19 20 21 22 25 26 27 28 29 47 48 PAGE NO.
2.5 3 3.1 3.2 3.3 3.4 4 4.1 4.2 4 .3 4.4 4.5 4.6 5 5.1 6 6.1 6.2 7 8 9
MARKETING STRUCTURE FINANCE DEPARTMENT INTRODUCTION WORKING CAPITAL FINANCIAL RISK MANAGEMENT CASH MANAGEMENT HUMAN RESOURCE DEPARTMENT INTRODUCTION RECRUITMENT SELECTION &INDUCTION TRAINING & MANAGEMENT DEVELOPMENT PERFORMANCES APPRAISAL PROMOTION&TRANSFER POLICY WAGES& SALARY ADMINISTRATION PRODUCTION DEPARTMENT PRODUCTION PROCESS RESEARCH METHODOLOGY TYPES OF RESEARCH RESEARCH METHOD DATA ANALYSIS FINDING SUGGESTION
50 51 52 53 54 55 56 57 58 60 62 63 64 65 66 69 70 72 75 85 87
10 11 12 13 14
SWOT ANALYSIS FUTURE PLAN CONCLUSION BIBLIOGRAPHY ANNEXURE
89 92 94 96 98
1.1 INTRODUCTION
N.K. PROTEINS LTD. An ISO 9001:2000 certified companies registered in the year 1993 is engaged in the refining of all types of edible oil. Our refinery is located at the village Thor, Tal. Kadi, Dist. Mehsana, Gujarat. We have the most integrated automatic continuous plant from Alfa Level, Pune With the capacity of 400 MT per day of edible oil Our market share in refined cottonseed oil in Gujarat is more than 65%. We are also selling in consumer packs in 5 & 15 liters HDPE jars 1 liter pouch, 1 liter bottle, 500 ml & 200 ml pouch. We are having very good marketing in state of Gujarat, Rajasthan, Maharashtra and some other parts of India. We are having our own transportation division which covers 20 fleet vehicles and 30 tanker to enable the company to provide prompt & Quality service and to our customers, we are also having in house fabrication unit for manufacturing of tins, corrugated boxes, HDPE jars , which ensures premium quality at an affordable price. Our sales turnover has reached up to the level of Rs.900 crore and there has been a growth rate of 30%.
1.2 TYPES OF OIL Introduction
The edible oil industry in India is still far below as compared to international standards. India is growing rapidly well in the oil industry but it is still far below as compared to international standards there are lot many players in the edible oil industry like Saffola, Maruti and many others
India is one of the largest producers of oilseed in the world in the word and this sector occupies an important position in the agricultural economy and accounting for the estimated production of 24.35 million tones of nine cultivated oilseed during the years 2004-05. India contributes about 7-8% of the world oilseed production. Export of oil meals, oilseeds and minors has increased from 3.36 million tones in the financial year200506. In terms of value, realization has gone up from Rs. 4620 crores. Indian accounted for about 6.4% of world oil meal export
MEANING OF OIL:Oil may be of three types: 1. Edible oil 2. Petroleum products oil 3. Hair oil Above mention oils, Edible oil not having any specific definition. But in the simple terms edible oil can be defined as below. A. Edible oil is the oil which can be used for cooking. B. Edible oil is any of numerous vegetable oils used in cooking C. Edible oil is purified fat of plant or animal or origin, which is liquid at room temperature
TYPES OF EDIBLE OIL:-
1.COTTONSEED OIL:
N.K proteins refined cottonseed oil is very stable oil with a long shelf life. This oil does not deteriorate even at high temperatures. Also, its bland flavor retains the taste of the food in which it is used. It is ideal for deep frying and for commercial use.
2. COOKIN OIL:
N.K proteins Refined Cooking oil, which is a refined Palmolein, is clear And odorless oil that helps to bring out the of the aroma of the food cooked in it. It is extremely stable to high temperatures especially during frying and it helps to maintain the flavor of your food. Thus, making it an excellent cooking medium the for deep-frying. It is used in the preparation of fried snacks like French-fries and potato wafers. It is also a source of vitamin A and vitamin E.
3. PALM OIL:
Palm oil is extracted from the mature fresh fruit bunches (FFBs) of oil palm plantation. One hectare of oil palm yields approximately 20 FFBs, which when crushed yield 6 tons of oil (including the kernel oil, which is used both for edible and industrial purposes) „volatility? is at „its highest? in case of palm oil being the sole oil dominating the international edible oil trade, it almost „makes? the price of vegetable oil traded across the globe, more so for India owing to this high dependence
4. GROUNDNUT OIL:
N.K. proteins refined Groundnut oil is traditionally preferred oil for deep frying, as it preserves the natural aroma of the food cooked/fried in it. It is sourced from the best groundnut oil available in the country. Crystal clear oil, it is light to consumer and is the preferred oil among various consumers.
5. CORN OIL:
Corn oil is odorless, has very little taste, and has a high smoke point, which makes it good for frying. It is also widely used in manufacturing salad dressing. Mayonnaise and margarine Corn oil contains very little cholesterol. It fatty acid content is 13% saturated 62% polyunsaturated, and 25%monounsaturated. It?s excellent frying qualities and resist to smoking or discoloration. It also has a pleasant taste, resists developing off-flavors and offer high levels of polyunsaturated, instead of saturated fats.
6. MUSTARD OIL:
Tirupati brand mustard oil is made from the first press of the mustard in the traditional way by slowly crushing the best mustard seeds in a temperature controlled environment to retain its pungency and natural properties. Its high pungency level enhances the taste of the food cooked in it and helps stimulate your appetite. It also helps in keeping pickles fresh for longer duration while retaining their traditional flavor
7. SUNFLOWER OIL:
N.K. proteins refined sunflower oil. It is light, nutritious, and healthy, that is easy to digest. It consists mostly of polyunsaturated fatty acids and is low in saturated fats. rich in vitamins, gokul refined sunflower oil goes through the highly specialized process of winterization that removes almost all the wax content in the oil, making it the lightest oil available today
8. SOYABEANS OIL:
N.K. proteins refined soybean oil is light, odorless and healthy oil. Most importantly, it contains OMG3 (omega 3) - an essential PUFA which need to be supplemented from outside sources. Soybean is the preferred oil of many a household across the world
1.3 COMPANY PROFILE
BASIC INFORMATION
Name of the company: - N.K. proteins LTD Date of registration: - 1993 Parts of company: - N.K. proteins LTD N.K. industries Brand name: - Tirupati oil Corporate office: - 2nd/7th floor popular House, Ashram Road, Ahmadabad- 380009. Ph: Fax: E-mail: 91-79-66309999 91-79-26589214 [email protected].
1.4 AWARD
2007 – Glob oil award (Best brand in new conventional oil category)
2006- Kritikar Bhaskar (Relative award for campaigns category)
2001-02 – Sea award (Second highest processor of clustered oilcake)
1997-98 – sea award (2nd highestprocessor of custorseed oilcake)
1.5BOARD OF DIRECTORS
CHAIRMAIN: EXE DIRECTOR: GENERAL MANAGER: ACCOUNTING MANAGER: MARKETING MANAGER: H.R. MANAGER: -
Mr. Nimishbhai Patel Mr. KamleshbhaiPatel Mr. N.K. Gajjar Mr. Vivek Jain Mr. Manoj Nambiar Mr. Prafulbhai panchal
1.6ORGANIZATION CHART
Organization Chart
Chairman (Mr.Nimish Patel)
Managing Director (Mr.Nilesh Patel)
Executive Director (Mr.Kamlesh Patel)
GM (Mkting) (Mr.Manoj Nambiyar)
GM (Purchase) (Mr.Darshan Patel)
GM (P & A) (Mr.N.K.Gajjar)
GM (Account) (Mr.N.P.Shah)
Computer Head (Mr.Alpesh Patel)
Export Manger
C.A Purchase Manager Marketing Manager (Mr.Bhupesh Mehta) Sales Manager (Mr.J.K.Rawal) Sr.Accountant ComOp.1
ComOp
A/C 1 ASM Pur.Exe (R.M) Pur.Exe(G.P) (Mr.Daxesh Shah)
A/C 2
A/C 3
ASO
ASR
HR & Admin (Ms.Preeti)
Legal (Mr.Yagnik)
P.A. (Ms.Mouly)
Reception (Ms.Mona)
SO 1
SO 2
SO 3
SR 1
SR 2
SR 3 Driver Peon
1.7 INDIAN SCENARIO OF EDIBLE OIL
Economic Features: ? Estimated production-24.35 million tones. ? India?s contribution in world oilseeds production-7-8%. ? Increase in Export of oil meals, oilseeds and minor oils-3.36 million tones (2004-05) to 4.98 million tons (2005-06). ? Increase in value realization – Rs.4620 crores to Rs. 5300 crores. ? India?s oil meal export in world-6-4%. ? Vanaspati production -1.2 millions tones annually. ? Share of the edible oil market -10%. ? The share of raw oil, refined oil and vanaspati in the total edible oil market- 35%, 55% and 10% respectively. IMPORTANCE OF EDIBLE OILS IN THE CONTRY’S ECONOMY: Oilseeds and edible oils are two of the most sensitive essential commodities. Indian account for the estimated production of the 24.35 million tones of nine cultivated oilseed during the year 2004 -2005 India contribution about 7-8% of the world oilseed production. Export of oil meals, oilseeds and minor oils has increased from3.36 millions tones in the financial year 2004-05 to 4.98(prov.) million tons in the financial year 2005-06. In terms of value, realization has gone up from Rs.4620crores to Rs.5300 crores. India accounted for about 6.4 % of the world oil meal export.
TYPES OF OILS COMMONLY IN USE IN INDIA:
India is fortunate in having a wild range of oilseed crops grown in its different agro climatic zones Groundnut, mustard/rapeseed, sesame, safflower, linseed. Niger seed/castor are the major traditionally cultivated oilseeds, soybean and sunflower have also assumed importance in recent years. Coconut is most important among the plantation crops. Efforts are being made to grow oil palm in Andhra Pradesh, Karnataka, and tamilnadu in addition to Kerala and Andaman & Nicobar Island. Among the non-conventional oils, rice bran oil and cottonseed oil are the most important. In addition, oilseeds of tree and forest origin, which grow mostly in tribal inhabited areas, are also a significant source of oils. Figures pertaining to estimated production of major cultivated oilseed, availability of edible oils from all domestic sources and consumption of edible oil (from domestic and import sources ) during the last few years are as under:-
(In lakh tone) Oil year Production of (Nov-Oct ) Oilseeds
2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08
247.48 207.15 184.40 206.63 148.39 251.86 243.54 266.97
Net availability of Consumption of edible oils from all edible oil (from domestic sources domestic and import sources ) 69.60 95.82 60.15 54.99 61.46 46.64 71.40 72.47 97.11 102.11 96.76 104.68 90.29 124.30 117.89 120.86
SOURCE:
1) Production of oilseeds: - Ministry of Agriculture. 2) Net availability of edible oil: - directorate of vanaspati, vegetable oil& fat
CONSUMPTION PATTERN OF EDIBLE OIL IN INDIA
India is vast country and inhabitants of several of its regions have development specific preference for certain oil largely depending upon the oils available in the region. For example, people in the south and west prefer groundnut oil while those in the East and North people use mustard/rapeseed oil. Likewise several pockets in the South have a preference for coconut and sesame oil. Inhabitants of nor them plain are basically hard fat consumer and therefore, vanaspati, a term used to denote a partially hydrogenated edible oil mixture. Vanaspati has an important role in our edible oil economy. Its production is about 1.2 million tons annually, it has around 10% share of the edible oil market. It has the ability to absorb a heterogeneous variety of oils, which do not generally find direct marketing opportunities because of consumer?s preference for traditional such as groundnut oil, mustard oil, sesame oil etc. For example, newer oils like soyabean, sunflower, rice bran and cottonseed and oils from oilseed of tree and forest origin had found their way to the edible pool largely through vanaspati route. Of late, things have changed. Through technological means such as refining, bleaching and de-odouraisation, all oil has been rendered practically colourless, odourless and tasteless and, therefore, has become easily interchangeable in the kitchen. Newer oils which were not known before they have entered the kitchen, like those of cottonseed, sunflower, palm oil or its liquid fraction (palmolein), soyabean and rice bran. These tend to have a strong and distinctive test preferred by most traditional customer. The share of raw oil, refined oil and vanaspati in the total edible oil market is estimated at 35%, 55% and 10% respectively
1.8 QUALITY- POLICY& OBJECTIVE
N.K. proteins LTD is engaged in the business of supplying wide range of refined edible oil like cottonseed, groundnut, sunflower and other edible oils. The company is committed to ensure customer satisfaction by supplying quality in all their edible of products. The endeavourer for continuous improvement shall remain mission of every employee and the management.
QUALITY OBJECTIVE
A. To provide necessary resources required for the quality management system to prove excellence. B. To provide effective customer care services. C. To monitor the processes to ensure environmental care. D. To provide inputs for enriching technical and interpersonal competence of the employees.
1.9 MISSION & VISION
MISSION:I. Looking to the market demand of our products, we are planning to expand further 400 MT fully automatic refining plant to satisfy the need of our customer. Now a day the power cost is very high, so we are planning to install co-generation power plant for 1.5 MW. Planning to install backward integration projects (seed to refined oil) at jalgaon with estimated cost of 75cr within next two years. This plant is unique and first in its kind in India.
II.
III.
VISION: Our journey is Total Quality & Food Safety Management--fully satisfying our customers’ requirements through a process of continuous improvement and provision of hygienic and safe food products at competitive price by continuously improving the way we work, providing a safe work environment, managing our business processes at utmost required standards, and supplier selection/retention. It is our goal to posture our company for market
2.1 INTRODUTION
Marketing is only function, which directly deals with consumer. The heart of modern marketing is creating customer values and satisfaction. The common definition of marketing is delivery of customer satisfaction Profit. The main goal of marketing is to attract new consumer by providing superior values and to keep current customer by delivery satisfaction. Marketing is so basic that it can?t be consider a separate function. It is the whole business seen from the viewpoint of its final result that is from the customer viewpoint.
Marketing is the analysis planning implementation and control of programmers designed to bring about desired exchanges with target audiences for the purpose of personal mutual gain. It relies heavily on the adoption and co-ordination of product, price, promotion and place for achieving effective response.
2.2 MARKETING STRATEGY
4 P’S 1. PRODUCT ? WHAT IS PRODUCT?
A product is any tangible, intangible offering that might satisfy the needs or aspirations of consumer or in other words a product is anything that can offer to a market to satisfy a want or need Product that are marketed include physical goods, services, experiences, events, persons, places properties, organization, information or ideas.
PRODUCT CHARACTERISTICS
? ? ? ? ?
They are used at least once or twice in a life. They are used directly by the end consumer. They are non durable. They are sold in packaged form. They are branded.
? WHY PRODUCT MANAGEMENT IS REQUIRED?
? ? ? ? ? ? ? Filling in the gap. Strengthening the brand equity. Strengthening the distribution network. Selling the brand name. Innovation in the packaging. Multiband. Pre-empting the competition.
PRODUCT PLANNING
Product planning is the fundamental step of the every business concern. The product planning enables the manufactures to yield maximum satisfaction to the customers by the marketing the qualities and quantitative changes and marketing the product less costly. The drying plan it product keeping in mind requirement and demand of the customers.
? What modifications are requiring in the existing products? ? Whether prices are affordable or not? ? Either quality of product should be improve
All these questions are taken into consideration when planning of the product is made or modification of product is done. So far as product planning concerned N.KPROTEIS LTD sometimes use the steps for product planning.
PRODUCT VARIETY
1. Cottonseed oil 2. Cooking oil 3. Palm oil 4. Groundnuts oil 5. Corn oil 6. Muster oil 7. Sunflower oil 8. Soyabean oil
2. PRICE
PRICE CONCEPTS
Price is the only one of the Four P’S that produces revenue and other produce costs.
PRICING OBJECTIVE
? To earn certain return on investment in the subsequent period. ? Achieve a certain amount of market share in the foreseeable future. ? Attain a certain amount of growth in sales. ? Stabilize the market. ? Make competitors accept one as the price leader.
? Avoid government investigation and control. ? To maintain market share.
PRICING POLICY
? PRICE :To a manufacturer price represents quantity of money received by the firm or seller to a customer it refreshment sacrifice and hence his perception of the value of the product.
? PRICING POLICY :For selling any product the most improvement which buyers consider is price should be reasonable and in his they are also heir. The another factory is competitors price this firm is consider they determine it so that there is no any type of big fluctuation in price level between competitors price and their price.
Price is an important factor that differs out the company from their competitors. Pricing is one of the major factor of production mixture and also a very crucial decision of the marketing management. Without a good pricing policy product would be failed in the market. The main objective of firm is to generate profit and it is very much depends upon the pricing policy.
In the N.K PROTEINS LTD Price is Determines on the Following Bases.
? Product Cost ? Product Demand ? Other competitors price ? Company?s market value ? Commodity Market
3. PLACE [ DISTRIBUTION ]
Given the fragmented nature of Indian retailing industry and the problems of infrastructure manufacturing companies need to develop an extensive distribution network to achieve a high level of penetration in both the urban and rural markets. Once they to create a strong distribution network it give them significant advantages over their competitors.
Marketing or distribution channel refers to the set of marketing intermediaries which manufacturer?s link together to reach their products to the ultimate consumers. Depending on the products nature of market and manufacturer?s resources strategy there can be one or more links between the manufacturer and consumer.
WHY USE DISTRIBUTION CHANNELS?
There several benefits for a manufacturer particularly in case of consumer goods to rely on these marketing intermediaries rather than develop one?s own distribution network. ? Efficiency in performing the basic marketing task by these intermediaries who through their experience, specialization, knowledge of local conditions contacts and scale offer services which manufacturers can scarcely do on their own. ? Cost advantage most of these intermediaries in Gujarat are family owned outfits. Their cost of operations and overheads are substantially lower. ? Focus: manufacturer can concentrate on their core activity and optimize return on asset.
DISTRIBUTION NETWORK
Marketing channel or distribution channel is set of interdependent organization involved in the process of marketing a product or services available for use or consumption. Distribution channel decisions are among the most critical decisions facing management. The Channel immediately affects all the other marketing decisions.
N.K. proteins ltd has adopted a very simple distribution channel. It has not long distribution channel. It has distribution channel of one level & also two levels because this to the decrease or indirect through whole seller or retailers
manufacturer
Whole seller
Retailer/Broker Customer
We have strong distribution network in all over Gujarat, Punjab, Haryana, Maharashtra, M.P. and where ever we are also exported in foreign countries like Kenya, newzeland
4. PROMOTION
Sales promotion covers communication activities other than advertising personal selling of publicity which help to get the customers to purchase. Such as displays at exhibition demonstration point of sales material like posters, banners, Stickers, dandies
OBJECTIVES
? ? ? ? To attract news tries To incurs re-purchase rate of occasional users. To attract brand switchers To attract users of competition brand.
It is persuading particular people to buy two of your products when normally they would buy one.
FEATURES OF PROMOTION
Promotion is generated into a tool to buy trade focus and self share. In order to beat activity fatigue, innovation came into discounts etc. the innovation fade was however very rapid. Data suggested that promotions were increasingly influencing a very limited set of brand decision or switches. Generally in these types of industries there is no sales promotion because people demand as they required.
PROMOTIONAL STRATEGY
Promotional strategy is the strategy to generate interest of consumers and trade in the product attracting new buyers and fence sitters, encouraging sales of a slow moving item, providing support to advertising and rewarding loyal customers.
OBJECTIVE OF PROMOTIONAL STRATEGIES
? What is the strategic nature of the brand-its positioning and differential advantage its strengths and weaknesses? ? What is the task for the promotion the business problem or opportunity that you intend to tackle? ? Who are the people whose behavior you want to influence? What are they like and what interests them? ? What behavior do you want them to reinforce or change in other words what exactly do you want them to do? ? What are the operational constraints of the promotional budget timings, location and products coverage? ? How will you evaluate the promotion and know whether or not it has achieved the task you set for it? ?
PROMOTIONAL STRATEGY IS DIVIDED INTO FOUR PARTS WHICH ARE AS FOLLOWS:
(I). SALES PROMOTION
Today, a sales promotion is a necessity and not merely a luxury or fashion. It is not expenditure. It is and expenditure which yields a rich dividend after sometimes. In simple words, we can define it as those activities, which aim at sales Expansion; these activities exclude the advertising and personal selling.
N.K.PROTEINS gives little importance to the sales promotion as they have employed the tool of advertising to promote the sales of company. Many sales promotion tools are available. N.K.PROTEINS uses following types of tools to promote the sales of company.
? CONSUMER PROMOTION TOOLS :-
o Offering free sample of new product o To offer certain amount of goods with the purchase of fixed amount. o Giving some coupon for saving o To give trust, Money refund policy should be offered
? TRADE OR MIDDLE PRODUCTION
o o o He should be given buying allowance. Free samples are also distributed. Dealer – listed promotional. Sales contents.
(II). ADVERTISING
Advertising is any paid form of no personal presentation and promotion of ideas, goods, and services by any identified sponsor. There are many mediums for advertising like newspapers, radio, television, internet, hoardings, etc…. We can define advertising in a simple mean to educate people by spreading message through any medium of communication. The main purpose of advertising is to introduce product or to the customers, and make them aware and give them knowledge about product or service and to convict them to purchase product or service. Reminder advertises is for stimulate people for repeat purchase of product. The N.K PROTEINS LTD is also doing advertising of his products. Company gives advertisement in the newspapers with some interval of time. Company does not give advertisement in the Television because company believes in repeat advertising. Company?s main aim for giving advertisement is to convince current purchase and educate the people with new features of products.
MEDIA SELECTION
Media selection is finding the most cost effective media to deliver the desired number and type of expose to the audience. The advertiser is seeking a specified advertising objectives and response from the target audience. Media planners have to know the capacity of the major media planner makes their choice among media categories by considering the following variables.
?
TARGET AUDIENCE MEDIA HABITS
Radio and television are most effective media for reaching teenagers.
?
PRODUCT CHARACTERISTICS
Media types have different potential for demonstration visualization, explanation, believability and color.
?
MESSAGE CHARACTERISTICS
Timeliness and information content will influence media choice a message announcing for major sale tomorrow will require radio, television and newspaper.
?
COST
Television is very expensive where as newspaper and radio advertising is very inexpensive.
DIFFERENT TYPE OF MEDIA
o o o o o o o o o o Newspaper Television Direct mail Radio Magazines Outdoor Yellow pages News letter Brochures Telephone
(III). PUBLIC RELATION A public is any group that has an actual or potential interest in or impacts on a company?s ability its objective. Public relation involves a variety of program designed to promote or protect a company?s image or its individual product.
FIVE MAJOR FUNCTION OF PUBLIC RELATION
(1) PRESS RELATION Presenting news and information about the organization in the most positive light (2) PRODUCT PUBLICITY Sponsoring efforts to publicize specific product
(3) CORPORATE COMMUNICATION
Promote understanding of the organization through internal and external communication.
(4) LOBBYING
Dealing with legislators and government official to promote or defeat legislation and regulation. (5) COUNSELING Advising management issue and company positions and image during good times crises
IMPORTANT ROLE OF PUBLIC RELATION
? ? ? ? ? ? Assisting in the launch of new products. Assisting in repositioning a mature product. Building interest in a product category. Influencing specific target groups. Defending products that have encountered public problem. Building the corporate image in a way that reflects favorably on its product.
MAJOR TOOLS IN PUBLIC RELATION ? PUBLICATION
Publication includes annual report, brochures, articles, company newsletters and magazines and audiovisual materials.
? EVENTS
Companies can draw attention to new products or other company activity by arranging social events like news. Conferences
seminars, outings, trade show, exhibits, contents and competitions, and anniversaries that will reach the target publics.
? SPONSORSHIP
Companies can promote their brand and corporate name by sponsoring sport and cultural events and highly regarded causes.
? NEWS
One of the major tasks of public relation professionals is to find or create favorable news about the company its products and its people and get the media to accept releases attend press conferences.
? PUBLIC SERVICE ACTIVITIES
Companies can build goodwill by contributing money and time to good cause.
? Identity Media
Companies need a visual identity that the public immediately recognize. The visual identity is by company logos stationary, brochure, sighs, business, forms, business cards. Building, uniforms and dress code
(IV). DIRECT MARKETING
Direct marketing is the use of consumer direct channels to reach and deliver well and service to customers without using marketing middlemen. These channels include.
? ? ? ? ?
Direct mail Catalogs Telemarketing Interactive TV Mobile devices
The objective of the direct marketing is to generate prospect lead, strengthening customer relationship informing and educating customers remaining customer of offers and reinforces recent customer purchase decisions.
Direct involves marketing activity by which customers are personally persuaded to good or services offered by manufacturing. According to sales executives, personal selling is art of selling goods.
In N.K PROTEINS LTD its live project selling. Marketing executive contact with wholesaler and dealers and provide a proper guidance for selecting N.K PROTEINS LTD which is better from other and satisfying to them and for purchasing of oil. N.K PROTEINS LTDis pioneer company. Its esteem is very good in Gujarat. Oil Companythem any one firstly purchases tirupati oil for his family.
2.3 MARKETING SEGMENTATION
A market segment consists of a large identifiable group within a market. N.K PROTEINS LTD that practices in the cities segment marketing recognizes that buyers differ in their want purchasing power, geographical location, buying articles and buying habits.
For N.K PROTEINS LTD. we can say for the company is local area and state level because of their durability and federation rules. And for the order products the market is segment by the federation rules, which has no limits.
Therefore we can see that market segmentation is done on the basis of the geographical location and served each area differently
2.4 MARKETING RESEARCH
Marketing Research
Formulating the Problem Developing Objectives of the research Research Instruments
Evaluating the data and preparing a research report Data collection techniques
Primary data collection Mail interviews
Secondary data collection Observation
Telephonic interview Sampling procedure
Personal interview
Sample Size Questionnaires Mechanical instruments
Sampling units
Sampling
MARKETING RESEARCH
Research is one of the main elements of his report on the basis of the research they come to the final destination; in the research the element are Instrument, sampling, sources of data questionnaire. The instrument represent the “instrument” which is they are using after this research. In the sampling they are selected some areas and on the basis of this area they survey the different retailer by the questionnaire. In sources if data they use the both types of data i.e. primary and secondary data. We prepared the questionnaire in such a way so that by the minimum question it results in the multiple answers. Marketing research is the systematic gathering, recording and analyzing or dates about problem consider with the market place. I.e. problem, relating to a product, price, promotion and distribution of the 4pd Of marketing research is said to be moving away from simple suspire to action oriented decision oriented, problem solving research.
Marketing research is concerned with all those factors with have a direct impact upon the marketing of product and services. It is the study of any part of the total marketing process and entire buyer behavior and attitudes in the market place.
There is no separate department for the market research in this partnership. Company yet information by the survey at agents, distributors and customer firm keep in mind only customer satisfaction and try to ensure that customer get more satisfaction in their product
2.5 MARKETING STRUCTURE
MARKETING MANAGER
VICE PRESIDENT MARKETING
AREA SALES MANAGER
SALES EXECUTIVE
SALES SUPERVISOR
SALES REPRESENTATIVE
3.1 INTRODUCTION
Finance is the life blood of any business financial management deals with the finance function of raising funds the investment function of developing these funds efficiently and the control function of monitoring the end use of the funds, while performing these function the finance manager always aims to achieve the right balance between risk and return.
The financial management concern with the planning, management of working capital, cost of capital & capital structure, financing current assets, capital expenditure decision Etc.
3.2 WORKING CAPITAL
THERE ARE TWO CONCEPTS OF WORKING CAPITAL. 1. GROSS WORKING CAPITAL :
It refers to the firm?s investment in current asset. Current assets are those assets which can be converted into cash within an accounting year and includes cash, debtors, bad dept reserve and stock. G.W.C.:Total current asset
2. NET WORKING CAPITAL :
It refers to the difference between current assets and current liabilities. Current liabilities are those claims of an outsider which are expected to mature for payment within an accounting year and include creditors, and outstanding expenses. N.W.C:Current assets – Current liabilities
Working capital is a short term investment decision where the firm invests in cash, inventory and receivable which are the components of working capital. To manage each component of working capital is the main objective of working capital management
3.3 FINANCIAL RISK MANAGEMENT
Financial risk management is the practice of creating economic value in affirms by asking financial instrument to manage exposure to risk particularly credit risk and market risk. Financial risk management focuses on when and how to hedge using financial instrument to manage costly exposures to risk
This notion is captured by the hedging irrelevance proposition in a perfect market the firm cannot create value by hedging a risk when the price of bearing that risk within the firms is the same as prices of bearing it outside of the firm.
A general rule of thumb however, is that market risk that result in unique risk for the firm are the best candidates for financial risk management.
3.4 Cash Management:
Cash Management is one of the key areas of working capital management. Cash is the common denominator to which all
current assets can be reduced because the other major liquid assets, that is; receivable and inventory get eventually converted into cash. This underlines the significance of cash management. The basic objective cash management are meeting payment schedule and minimizing funds committed to cash balance. The company?s direct source of funds is internal.
4.1 INTRODUCTION
In this age, employment or employer both a play very important role in the business enterprise, every business depends up on the large extend on a quality or skill capacity knowledge, talented attitudes etc. of its personnel management thus a growth of business depend on willingness is and ability to work for the employee.
In today?s competitive word, there are various problems, which are by the top to bottom management. The firm for proper utilization, personnel management is the best criterion and it is important to achieve the target.
But whole of visiting “N.K. PROTEINS LTD” Of found that there is a harmonies relationship between employee and management. In this industry a promoter also co-relationship between employee an own people, thus there are an effective utilization of human resources.
4.2 RECRUITMENT, SELECTION & INDUCTION
RECRUITMENT
“Recruitment is the process of to discover the source of manpower to meet the requirement of the staffed schedule and to employee effective measure for attracting that manpower in adequate number to facilitate effective selection of an efficient working force”
1. INTERNAL SOURCES: The company has all freedom to recruit the staff by way of promotion. Promotion of an employee to higher position has many advantages they are as under
a) b) c) d)
It encourages the ambitious employee. It builds good morale relations. It is cheaper then outside recruitments It is a good selection because information of the employee is readily available
2. EXTERNAL SOURCES: “The employees recruited from outside is called external recruitment”NKPL. Has following sources for the external sources. I. II. III. Database available in the company By campus recruitment Through employment
IV.
Advertisement – through print media and through TV media
INDUCTION
This involves the introduction of an employee to the job and the organization. The new recruit employee in the company to the new employee so that he can take pride of his association with the company.
This induction programmed done by this company for the familiarize the new recruit employee in the company. This induction is depending on his place of recruiter person in the company like when some managerial level person recruits in the company so for that induction is done with other parson. They meet all the department head and manager. Some time any technical person recruit in the company so that?s induction is done only with this specific department only.
Thus this company doing in induction program for the familiarize with the department a new recruitment employees or person.
4.3 TRAINING & MANAGEMENT DEVELOPMENT
? TRAINING
According to flipper “training is the act of increasing knowledge and skill of an employee for doing a particular job”
Training is necessary to give the employee in the company because it provides more knowledge to the worker.
In “N.K PROTEINS LTD”, there is not training center for giving training to its employee because the company mostly selects the trained employee. However, company wants to starts training center in nearest time.
On the Job Training
Job Instruction
Apprenticesh ip & Coaching
Job Rotation
Committee Assignments
MANAGEMENT DEPARTMENT
In “N.K PROTEINS LTD”, there is not any special management development programmed provided to the higherlevel personnel.
TOP MGMT
MIDDLE MANAGEMENT
OPERATIONAL MANAGEMENT
4.4 PERFORMANCES APPRAISAL
Performance Appraisal is most important in any organization and N.K proteins adopt this type of Performance Appraisal method.
Management by Objective
Graphing Rating Method
Work Standards Approach
Essay Appraisal
Critical Incident method
Forced choice rating method
Point allocation method
Ranking Method
Checklist
Behaviorally anchored Rating scale 360 degree performance appraisal
Team Appraisal
Balance Scorecard Method
4.5 PROMOTION & TRANSFER POLICY
? PROMOTION
“Promotion” is term, which covers a change and need higher responsibilities. It normally also means increased pay and better terms and condition of services, resulting into, a higher status of rank.
Most organization promotes their employee either based on their seniority or base on their merits In “N.K PROTEINS LTD”, while giving promotion to the employee, they do not consider seniority basis but consider merit basis means the company involves the performance review of the employee for promotion procedure.
? TRANSFER
Transfer refers to the change of job within an organization to the same position in another department for the following purpose To satisfy the needs of the organization To utilize properly service of an employee To fill up existing vacancy To increase versatility of an employee To meet an employee own interest
4.6 WAGES & SALARY ADMINISTRATION
Attracting talented resources Retaining & motivating employees
Legal requirements Financial Management
Wage means the amount paid to the labor for his services to the employee. The salary is defined as the remuneration paid to the clerical and managerial personnel employed on monthly annual basis. The wage and salary of the employee depend its experience knowledge and education qualification. When any managerial person recruits, so that time the company shown his education qualification and his knowledge. It is depend on its skill about that job and when any operator person recruit in the company so that time company shown his experience about that specific work so this type company decide salary is specified.
Wage of the operational person depend on it working hour caudally person? salary is minimum Rs.55/- day at working 8 hour in the company and permanent employee salary per day is Rs 100/- in the company. Wage and salary given to the employee at ending the month and overtime of the employee also meet at the monthly wages.
5.1 PRODUCTION PROCESS
Vegetable oil refinery in our country is relatively a recent technology inducted in the past two decades in vegetable oil refining. There are two types of process available viz. chemical refining & physical refining. In chemical refining there are three main processes involves viz. Degumming & Neutralizing. Bleaching & deodorizing for removal of various impurities from the raw oil So far larger quantities of expeller solvent groundnut oil. Rapeseed oil is used for edible purpose directly with simple filtration .they are physically purified and they are known as double filtrations oils. However, due to more and more awareness about various health aspects, like harmful effects of various natural impurities of raw oils, such as free fatty acid(FFA), the cause for the cholesterol increase, plant pigments, and phosphatides etc. consumers prefer refined vegetable oils against simple filtered oils.
Oil refining industry has developed considerably in the last one decade Furthermore, due to the chronic shortage of vegetable oils in our country. Many oils, which are not previously used for human consumption, are being processed and used for human consumption. We have the most integrated automatic and continue plant from Alfa Laval, Sweden with the capacity of 400 MT per day of edible oil. In processing various oil in our plan, the following technologies are used.
1. DEGUMMING & NEUTRALIZATION:
Degumming is the process of removal of gum from crude oil, in which they are dissolved. There are two types of gums; hydra table and nonhydra table gums can be removed from oil by hot water treatment. Oil contains non-hydra table gums required to give phosphoric acid treatment for removal of gums.
Neutralization is intended mainly for deacidifying crude fatty oils or degummed oils. By treatment of the oil with alkali (normally caustic lye) the alkali will neutralize the free fatty acids contained in the oil and from soap stock. The soap stock is heavier than oil and can be removed from the oil by centrifugal separation. Raw oil is neutralized in short mix plant and controlled the process parameters. Most often the crude oil is pretreated with acid for removal of gums.
2. BLEACHING & FILTERATION
Purpose of the bleaching process is the complete or partial removal of the of colour bodies (pigments) from the oil. The pigments can be destroyed through chemical attack by oxidizing agents. The colour of the neutralized oil is improved by treating the oil with bleaching earth or a mixture of bleaching earth and carbon, that absorbs the colouring substance dissolved in oil
The filtration takes place in two alternatively operating pressure leaf filters, where the bleaching earth is completely removed from the oil. While one filter is in operation the other filter is blow with steam order to remove residual oil in the bleaching earth. After filtration, oil is passed through one of the alternatively working polish filters before going to the deodorization.
3. DEODORIZATION
Deodorization is primarily a high temperature, high vacuum, steam distillation process. Alfa level continuous deodorizer is based on the latest ensures that air does not bubble through oil in the event of leakage. The hot oil is enters the deodorizer and flows continuously under vacuum through a number of trays via specially designed over flow channels. As the oil progresses through deodorizer, fatty acids, aldehydes, ketenes and other unwanted materials are vaporized and carried out with the stripping steam.
PHYSICAL REFINING
In recent years, there is a development of new technology, which is not utilize any chemical at neutralization of oil for removing of various impurities from the oil, after suitable per-treatment to the oil refining is done by using physical methods of separation. Physical refining is process in which oil are refined using steam and physical methods of separation. This technology is mostly useful for high FFA oils like palm oil, coconut oil etc.
6.1 TYPES OF RESEARCH
Various authors have defined it in different ways. Researches always start with a question or a problem. Its purpose is to find out answer to question through the application or scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject study. Research can be classified in to two broad categories. 1. BASIC RESEARCH 2. APPLIED RESEARCH Market research is a systematic and objective study of problems relating to the market of goods and services. It may be emphasized that it is not restricted to any particular area of marketing. But it is applicable to all its phase of aspects. Marketing research is a key to the education of successful marketing strategy of programmed research is used to study competition and analyze the competitor products positioning and how to gain competitive advantages. It is also an important tool to study buyer behaviors change in consumer life style or consumption pattern, brand loyalty and also forecast market changes. The new role of marketing research is decidedly difference from the conventional one where it was used for just studying buyer behavior or for conventional role marketing research units the mid 1980 was considered luxury which only multinational afford, However it is not so now realizing the contribution that marketing research makes more and more campaigns are now turning towards it. “The systematic and objective search for an analysis of information relevant to the identification and solution of any problem in the field of marketing” “The systematic gathering, recording and analysis of idea about problems relating to the marketing of goods and services”
Marketing research is the systematic design collection and reporting of data and finding relevant to a specific marketing situation facing the company.
For the exclusive reason of knowing the market of tirupati oil, the product of N.K PROTEINS LTD, We have done the research for this product. The following research plan executed.
6.2 RESEARCH METHOD
? ? ? ?
Sources of information -- primary data. Research approach – interview of dealer. Research instrument – questionnaire. Sampling method – random sampling.
? PURPOSE Research for making marketing strategies for TIRUPATI OILS. ? SAMPLE INCLUDE I include wholesaler and consumer of N.K PROTEINS at Ahmadabad ? OBJECTIVES 1. To expand the market of their products. 2. To aware the people about their products. 3. Also show the features about their products.
RESEARCH DESIGN
CONCUSSIVE RESEARCH “Research designed to assist the decision maker in determining, evaluating & selecting the best course of action to take in a given situation.”
? In conclusive research we are using Descriptive Research.
“Describe a market characteristics or product Characteristics”
? In descriptive research we are using Cross Sectional Design.
“A type of research design involving the collection of information from any given sample of population elements only once. We are taking multiple samples, so it is called Multiple CrossSection Design.
RESEARCH PLAN
DATA SOURCES ? PRIMARY DATA
“Survey of customerthrough questionnaire
? SECONDARY DATA
“Promotional document of different brands which include price, margins, schemes, etc.” It is collected through website, magazine etc.
RESEARCH APPROACH
“Survey of Wholesaler”
RESEARCH INSTRUMENT
“Questionnaire design specifying information needed.”
SAMPLING PLAN
? SAMPLE SIZE AND AREA
The survey was conducted in Ahmadabad city over a period 10 days. The sample size is according to proportion of population in this survey less than 100 customers are as sample size of Ahmadabad city
? CONTACT METHOD
Questionnaire
1. What is your opinion about the following oil product? Sr. No 1 2 3 Particulars Tirupati Gokul Vimal Total Frequency 32 07 11 50 % 60.00 14.00 22.00 100
100 80 60 40 20 0
100 60 32 22 50 14 11 7
Gokul Vimal Total
frequency
%
Tirupati
1
2
3
INTERPRETATION:From the above graph we can conclude that 60% says that advisor should be Tirupati only. 14% Gokul& 22% conclude that advisor should be Vimal only
2. Do consumer consume Tirupati’s oil?
Sr. No. 1 2
Particular Yes No Total
Frequency 32 38 70
% 45.71 54.29 100
60 50 40 32 30 20 10 0 Frequency % 38
54.29 45.71
Yes No No Yes
INTERPRETATION:-
From the above information we can conclude that 45.71% of people consume Tirupati?s oil & 54.29% of people not consume Tirupati?s oil.
3. Who influences you to consume the tirupati’s oil?
Sr. No. 1 2 3 4
Particular Family member Neighbors Media Personal experience Total
Frequency 15 6 24 10 50
Per% 30 12 48 20 100
50 45 40 35 30 25 20 15 10 5 0 Family member Neighbors 6 15 12 30 24
48
Frequency 20 Per%
10
Media
Personal experience
INTERPRETATION: According to graph we can conclude that the entire customer influences preference to Media than Family Member and then after personal experience &Neighbors.
4. How frequently do you consume the tirupati oil?
Sr. No. 1 2
Particular Monthly Frequently Total
Frequency 44 6 50
Per (%) 88 12 100
12%
Monthly Frequently
88%
INTERPRETATION: -
From the above table and information we can conclude that the Tirupati oil territory purchase at regular level means for Monthly use the customer of 88% are purchases or consumer oil for Monthly purpose.
5. If Tirupati oil is not available do you prefer other oil?
Sr. No. 1 2
Particular Yes No Total
Frequency 14 36 50
% 28.00 72.00 100
120 100 80 60 40 20 0 14 28 36 72 50
100
Frequency %
Yes
1
No
2
Total
INTERPRETATION:-
We can conclude that most of the people are not use other oil when tirupati oil is not available. We can also conclude that some people are using other oil when tirupati oil is not available.
6. Which factor consumer wants while purchasing oil?
Sr. No. 1 2 3 4 Factors Approximate sources Price keeping quality Nutritious Total to
No. Respondents 15 21 8 6 50
Of Per (%) 30 42 16 12 100
12 6 16 8 15 30 Approximate source to s Pric e keeping quality Nutritiou s
21 42
INTERPRETATION: -
From the above we can conclude that the consumer are give first preference while purchasing to the price then approximate to sources & then quality and lastly nutritious.
7. in your family who take decision in purchase tirupati oil? Sr. no. 1 2 3 4 Particular Wife Family Head Husband Any Total Frequency 26 12 05 07 50 % 52.00 24.00 10.00 14.00 100
Frequency 1 Wife 2 Family Head 3Husband 50 12 7 5 Total
INTERPRETATION: -
26
4 Any
From the above graph, we can conclude that most of wife are take decision in purchase the tirupati oil then after family head then after husband and last anyone person take decision in purchase the tirupati oil.
8. Are you satisfied with Tirupati oil?
Sr. No. Particular 1 Yes 2 No Total
Frequency 48 22 70
% 68.57 31.43 100
22 48 68.57 31.43 Frequency %
INTERPRETATION: -
From the above information we can conclude that 68.57.29% of people consumes Tirupati oil because these are satisfied with tirupati oil& 31.43% of people not consume Tirupati oil because there are not satisfied with the tirupati oil ata? bad...
LIMITATION OF SURVEY
I. The sample size that I will choose is more than 10 customers, which is very small to properly represent the entire population. The opinions expressed by the respondents might be biased. Because of lack of time , there will be a limitation of a geographical reach so, I have included only some of areas of Ahmadabad
II. III.
?
I surveyed in the Ahmadabad, all the people are used pouch oil and tin oil
? According to the wholesaler of these locality some people are used „tirupati cottonseed oil? ? Demographic factor like education, income and occupation this all factor playing important role. ? There are eight types of edibles oil product “N.K PROTEINS LTD”. But among them the most selling oil is tirupati cottonseed oil ? There are some people like to buy other types of oil except “ tirupati cottonseed oil” ? Very few advertisements are done by the “N.K PROTEINS LTD” for these products. ? Very low satisfaction level from the consumer as well as wholesaler side. ? Market coverage of the competitor?s of this product like as vimal, gokol etc.is so high.
? As per the product, the price is reasonable but the main problem is unawareness
? “N.K PROTEINS LTD” needs to give more concentrate on „tirupati cotton seed oil? advertising by television, banner and pamphlets to make aware reading this product. ? Company has to win trust of customer “ TRUST ALWAYS CREATE BRANDS LOYALTY” ? Company should give advertisement of their product in female magazine i.e. Gruhshobha, Shrimti and Chitralekha etc. ? Trupati oil packing is need some changes so improve the packing and make it modern. ? Company should try to make available their product at all most retailer?s shop by improving their distribution channel. ? Need improving quality of tirupati oil at somewhat.
? “N.K PROTEINS LTD” must try to create brand loyal customer by providing good quality product at lower price ? Public relation and sales promotion also need to focus, what will make “N.K PROTEINS LTD” popular as well as provide brands loyal customers.
The overall evaluation of the accompany? strengths, weakness, opportunitiesand threats is called SWOT Analysis.
STRENGTHS:
The firm has strong position in Indian market. A) High brand extension potentiality B) Easy availability of human skill C) Low price to other oil D) Certified with ISO 90011-2000 certificate.
WEAKNESSES:
1) Low brand awareness. 2) Low domestic sales. 3) Lack of professional management. 4)Lack of scientific marketing research. 5)Only 4% expenditure on domestic advertisement, which cannot help in brand preference.
OPPORTUNITIES:
1. Growing rural market. 2. Constant improvement in consumption of product like oil, 3. Increase in consumption of oil due to increase in population and urbanization. 4. Currently tirupati has less domestic market so it can capture domestic market very largely and also can take benefit of distribution cost with good margin.
THREAT
1. High competition from local as well as multinational firms. 2. Less spending on advertisement and sales promotion tools. 3. Highly dependent on Indian marketing.
1. Not more than 0.1% of packed products from brand are returned because of failing packaging per month. 2. No more than 10 breaches of hygiene practical are allowed in the high risk filling department per month. 3. Maintain minimum 90% customer?s satisfaction with respect to food hygiene and quality at retailer level. 4. Reduce repetitive customer?s complaints of product quality at zero percent and maintain at the same level. 5. Reduce production cost by 5% 6. Increase sales by 10% 7. Increase competence at all level of employee by identifying and providing function related training.
I visited the N.K PROTEINS LTD for period of 30 days the response from the every department to collect information helped me a lot. We are very much thankful to NKPL. The company extended full support me to get right and correct information from every department. The main purpose of my visit is to develop practical training among student. The books only do not help very much. It is only the practical training which helped me know how the industry of operates. This practical knowledge is helpful to the students. Over and above knowledge which I got from the booksthis was support knowledge and best experience I really, from my heart thank the president, HR manager, HR assistant and all those who helped me get the better information of industrial operations.
The company is marketing its best products. I could realize that the company produces the quality product at a medium price so that the consumers get the benefit of lower price and quality product.
In my opinion the company making are reasonable profit the company cares much to satisfy the consumers buy quality product
? BOOKS:Marketing management (Author- Philip Kotler, Publisher- Tata McGraw-Hill) H.R management (Ashwathapa) ? WEBSITES:Search Engine: www.google .com Www. N.K proteins.com www.marketresearch.com ? OTHER SOURCES:Company?s employee Existing recode
QUESTIONNAIRE
Dear sir/madam, We are the students of sarvoday college of mgmt. studies is undertaking a research project on the topic of “business over view”. For this purpose I would like to ask you few questions. I would be grateful if you spare few moments and co-operate me.
QUESTIONS
Q-1 what is your opinion about the following Oil product? Best Tirupati Gokul Vimal Better Good Moderate
Q-2 Do you consume Tirupati?s Oil? 1. Yes 2. No
Q-3 Who influences you to consume the Tirupati?s oil? 1. Family member 2. Neighbor?s 3. Media Q-4how frequently do you consume the Tirupati?s oil? 4. Personal experience
1. Monthly 2. Frequently
Q-5 If Tirupati oil is not available do you prefer other oil? 1. Yes 2. No
Q-6 Rank the following criteria?s on which you buy theTirupati?s Oil? 1. approximate to source 2. price 3. Keeping quality 4. Nutrition
Q-8 In your families who take decision in purchase the Tirupati oil? 1. Family Head 2. Husband 3. Wife 4. Husband & Wife 5. Any
Q-9 Are you satisfied with Tirupati oil? 1. Yes 2. No
Personal detail
Name: Address: Expectation: PH: (O) (R)
Date: Sign:
Place:
doc_803037767.docx
The refining of liquids is often accomplished by distillation or fractionation. Gases can be refined in this way as well, by being cooled and/or compressed until they liquefy.
A PROJECT REPORT ON BUSINESS OVERVIEW OF “N.K. PROTEINS” TOWARDS THE PARTIAL FULFILLMENT OF M.B.A COURSE SUBMITTED TO SAURASTRA UNIVERSITY
SUBMITTED BY PRAJAPATI TARUN
M.B.A. SEM-3 ROLL NO-43 ACADEMIC YEAR:-2009-10
DECLARATION
I the undersigned TARUN PRAJAPATI student of M.B.A hereby declare that project work presented in this report am original and have been carried out under the supervision of Sarvoday College of Management and Technology, Limbdi.
This work has not been submitted previously to any other university for any examination.
Date: Place:
PREFACE
Management
education
seeks
to
accomplish
several
objectives
simultaneously. One is to a set of concept so that student can understand the framework in which business decisions are made. The second is to operationally those concept with specific tools of analyze. Industrial training is also one of the tools.
In my opinion management education may be divided in to two broad categories: Theory and Practical. The more emphasis should be on practical portion of management theory is same everywhere, but nor practice, what makes Organizations different from each other Of course, the way of practicing management concepts. Management is an art of getting things done, and an art can only be exercised through practice only.
At this level, industrial training is the best tool for providing practical knowledge of business function rather management function. He theory portion is covered by classroom teaching and books where as the practical through industrial training. There are other tools for imparting practical knowledge like case studies, management games etc but they are not feasible at this level. Industrial training provides in depth knowledge of various business environment and information related to various function like production, marketing, finance, personnel etc.
I got a golden chance of industrial training in my Third semester of M.B.A. I have gone through training at N.K PROTEINSLTD. This was a good chance to acquaint myself with various corporate functions. I have tried my level best to comprehend all the aspect of industrial Trainings in this report.
ACKNOWLEGEMENT
Practical training is one of the most important requirements in M.B.A. Through this acknowledgment, I express our sincerer gratitude towards all those people help in the preparation of this project, which been a learning experience.
I am thankful to owner of the companyMr. Nimesh Pateland HR Manager Mr. prafulbhai Panchal for giving us opportunity to pursue our Summer training at N.K. PROTEINS LTD and project guide I am also, Thankful to staff for their cooperative behavior
I am also thankful to our college authorities for conducting this training. I would sincerely thank our principal Dr. S.J. purohitfor imparting me an opportunity to put me in the stream of practical management. I would also like to thank our Prof. and H.O.D Nirav Dave for their support.
THANKING YOU TARUN PRAJAPATI ROLL NO.43 M.B.A
INDEX
SR. NO. PARTICULARS DECLARATION PREFACE ACKNOWLEDGEMENT 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 2 2.1 2.2 2.3 2.4 GENERL INFORMATION INTRODUCTION TYPES OF OIL COMPANY PROFILE AWARD BOARD OF DIRECTORS ORGANIZATION CHART INDIAN SCENARIO OF EDIBLE OIL QUALITY POLICY& OBJECTIVE MISSION & VISION MARKETING DEPARTMENT INTRODUCTION MARKETING STRATEGY MARKETING SEGMENTATION MARKETING RESEARCH 9 10 11 18 19 20 21 22 25 26 27 28 29 47 48 PAGE NO.
2.5 3 3.1 3.2 3.3 3.4 4 4.1 4.2 4 .3 4.4 4.5 4.6 5 5.1 6 6.1 6.2 7 8 9
MARKETING STRUCTURE FINANCE DEPARTMENT INTRODUCTION WORKING CAPITAL FINANCIAL RISK MANAGEMENT CASH MANAGEMENT HUMAN RESOURCE DEPARTMENT INTRODUCTION RECRUITMENT SELECTION &INDUCTION TRAINING & MANAGEMENT DEVELOPMENT PERFORMANCES APPRAISAL PROMOTION&TRANSFER POLICY WAGES& SALARY ADMINISTRATION PRODUCTION DEPARTMENT PRODUCTION PROCESS RESEARCH METHODOLOGY TYPES OF RESEARCH RESEARCH METHOD DATA ANALYSIS FINDING SUGGESTION
50 51 52 53 54 55 56 57 58 60 62 63 64 65 66 69 70 72 75 85 87
10 11 12 13 14
SWOT ANALYSIS FUTURE PLAN CONCLUSION BIBLIOGRAPHY ANNEXURE
89 92 94 96 98
1.1 INTRODUCTION
N.K. PROTEINS LTD. An ISO 9001:2000 certified companies registered in the year 1993 is engaged in the refining of all types of edible oil. Our refinery is located at the village Thor, Tal. Kadi, Dist. Mehsana, Gujarat. We have the most integrated automatic continuous plant from Alfa Level, Pune With the capacity of 400 MT per day of edible oil Our market share in refined cottonseed oil in Gujarat is more than 65%. We are also selling in consumer packs in 5 & 15 liters HDPE jars 1 liter pouch, 1 liter bottle, 500 ml & 200 ml pouch. We are having very good marketing in state of Gujarat, Rajasthan, Maharashtra and some other parts of India. We are having our own transportation division which covers 20 fleet vehicles and 30 tanker to enable the company to provide prompt & Quality service and to our customers, we are also having in house fabrication unit for manufacturing of tins, corrugated boxes, HDPE jars , which ensures premium quality at an affordable price. Our sales turnover has reached up to the level of Rs.900 crore and there has been a growth rate of 30%.
1.2 TYPES OF OIL Introduction
The edible oil industry in India is still far below as compared to international standards. India is growing rapidly well in the oil industry but it is still far below as compared to international standards there are lot many players in the edible oil industry like Saffola, Maruti and many others
India is one of the largest producers of oilseed in the world in the word and this sector occupies an important position in the agricultural economy and accounting for the estimated production of 24.35 million tones of nine cultivated oilseed during the years 2004-05. India contributes about 7-8% of the world oilseed production. Export of oil meals, oilseeds and minors has increased from 3.36 million tones in the financial year200506. In terms of value, realization has gone up from Rs. 4620 crores. Indian accounted for about 6.4% of world oil meal export
MEANING OF OIL:Oil may be of three types: 1. Edible oil 2. Petroleum products oil 3. Hair oil Above mention oils, Edible oil not having any specific definition. But in the simple terms edible oil can be defined as below. A. Edible oil is the oil which can be used for cooking. B. Edible oil is any of numerous vegetable oils used in cooking C. Edible oil is purified fat of plant or animal or origin, which is liquid at room temperature
TYPES OF EDIBLE OIL:-
1.COTTONSEED OIL:
N.K proteins refined cottonseed oil is very stable oil with a long shelf life. This oil does not deteriorate even at high temperatures. Also, its bland flavor retains the taste of the food in which it is used. It is ideal for deep frying and for commercial use.
2. COOKIN OIL:
N.K proteins Refined Cooking oil, which is a refined Palmolein, is clear And odorless oil that helps to bring out the of the aroma of the food cooked in it. It is extremely stable to high temperatures especially during frying and it helps to maintain the flavor of your food. Thus, making it an excellent cooking medium the for deep-frying. It is used in the preparation of fried snacks like French-fries and potato wafers. It is also a source of vitamin A and vitamin E.
3. PALM OIL:
Palm oil is extracted from the mature fresh fruit bunches (FFBs) of oil palm plantation. One hectare of oil palm yields approximately 20 FFBs, which when crushed yield 6 tons of oil (including the kernel oil, which is used both for edible and industrial purposes) „volatility? is at „its highest? in case of palm oil being the sole oil dominating the international edible oil trade, it almost „makes? the price of vegetable oil traded across the globe, more so for India owing to this high dependence
4. GROUNDNUT OIL:
N.K. proteins refined Groundnut oil is traditionally preferred oil for deep frying, as it preserves the natural aroma of the food cooked/fried in it. It is sourced from the best groundnut oil available in the country. Crystal clear oil, it is light to consumer and is the preferred oil among various consumers.
5. CORN OIL:
Corn oil is odorless, has very little taste, and has a high smoke point, which makes it good for frying. It is also widely used in manufacturing salad dressing. Mayonnaise and margarine Corn oil contains very little cholesterol. It fatty acid content is 13% saturated 62% polyunsaturated, and 25%monounsaturated. It?s excellent frying qualities and resist to smoking or discoloration. It also has a pleasant taste, resists developing off-flavors and offer high levels of polyunsaturated, instead of saturated fats.
6. MUSTARD OIL:
Tirupati brand mustard oil is made from the first press of the mustard in the traditional way by slowly crushing the best mustard seeds in a temperature controlled environment to retain its pungency and natural properties. Its high pungency level enhances the taste of the food cooked in it and helps stimulate your appetite. It also helps in keeping pickles fresh for longer duration while retaining their traditional flavor
7. SUNFLOWER OIL:
N.K. proteins refined sunflower oil. It is light, nutritious, and healthy, that is easy to digest. It consists mostly of polyunsaturated fatty acids and is low in saturated fats. rich in vitamins, gokul refined sunflower oil goes through the highly specialized process of winterization that removes almost all the wax content in the oil, making it the lightest oil available today
8. SOYABEANS OIL:
N.K. proteins refined soybean oil is light, odorless and healthy oil. Most importantly, it contains OMG3 (omega 3) - an essential PUFA which need to be supplemented from outside sources. Soybean is the preferred oil of many a household across the world
1.3 COMPANY PROFILE
BASIC INFORMATION
Name of the company: - N.K. proteins LTD Date of registration: - 1993 Parts of company: - N.K. proteins LTD N.K. industries Brand name: - Tirupati oil Corporate office: - 2nd/7th floor popular House, Ashram Road, Ahmadabad- 380009. Ph: Fax: E-mail: 91-79-66309999 91-79-26589214 [email protected].
1.4 AWARD
2007 – Glob oil award (Best brand in new conventional oil category)
2006- Kritikar Bhaskar (Relative award for campaigns category)
2001-02 – Sea award (Second highest processor of clustered oilcake)
1997-98 – sea award (2nd highestprocessor of custorseed oilcake)
1.5BOARD OF DIRECTORS
CHAIRMAIN: EXE DIRECTOR: GENERAL MANAGER: ACCOUNTING MANAGER: MARKETING MANAGER: H.R. MANAGER: -
Mr. Nimishbhai Patel Mr. KamleshbhaiPatel Mr. N.K. Gajjar Mr. Vivek Jain Mr. Manoj Nambiar Mr. Prafulbhai panchal
1.6ORGANIZATION CHART
Organization Chart
Chairman (Mr.Nimish Patel)
Managing Director (Mr.Nilesh Patel)
Executive Director (Mr.Kamlesh Patel)
GM (Mkting) (Mr.Manoj Nambiyar)
GM (Purchase) (Mr.Darshan Patel)
GM (P & A) (Mr.N.K.Gajjar)
GM (Account) (Mr.N.P.Shah)
Computer Head (Mr.Alpesh Patel)
Export Manger
C.A Purchase Manager Marketing Manager (Mr.Bhupesh Mehta) Sales Manager (Mr.J.K.Rawal) Sr.Accountant ComOp.1
ComOp
A/C 1 ASM Pur.Exe (R.M) Pur.Exe(G.P) (Mr.Daxesh Shah)
A/C 2
A/C 3
ASO
ASR
HR & Admin (Ms.Preeti)
Legal (Mr.Yagnik)
P.A. (Ms.Mouly)
Reception (Ms.Mona)
SO 1
SO 2
SO 3
SR 1
SR 2
SR 3 Driver Peon
1.7 INDIAN SCENARIO OF EDIBLE OIL
Economic Features: ? Estimated production-24.35 million tones. ? India?s contribution in world oilseeds production-7-8%. ? Increase in Export of oil meals, oilseeds and minor oils-3.36 million tones (2004-05) to 4.98 million tons (2005-06). ? Increase in value realization – Rs.4620 crores to Rs. 5300 crores. ? India?s oil meal export in world-6-4%. ? Vanaspati production -1.2 millions tones annually. ? Share of the edible oil market -10%. ? The share of raw oil, refined oil and vanaspati in the total edible oil market- 35%, 55% and 10% respectively. IMPORTANCE OF EDIBLE OILS IN THE CONTRY’S ECONOMY: Oilseeds and edible oils are two of the most sensitive essential commodities. Indian account for the estimated production of the 24.35 million tones of nine cultivated oilseed during the year 2004 -2005 India contribution about 7-8% of the world oilseed production. Export of oil meals, oilseeds and minor oils has increased from3.36 millions tones in the financial year 2004-05 to 4.98(prov.) million tons in the financial year 2005-06. In terms of value, realization has gone up from Rs.4620crores to Rs.5300 crores. India accounted for about 6.4 % of the world oil meal export.
TYPES OF OILS COMMONLY IN USE IN INDIA:
India is fortunate in having a wild range of oilseed crops grown in its different agro climatic zones Groundnut, mustard/rapeseed, sesame, safflower, linseed. Niger seed/castor are the major traditionally cultivated oilseeds, soybean and sunflower have also assumed importance in recent years. Coconut is most important among the plantation crops. Efforts are being made to grow oil palm in Andhra Pradesh, Karnataka, and tamilnadu in addition to Kerala and Andaman & Nicobar Island. Among the non-conventional oils, rice bran oil and cottonseed oil are the most important. In addition, oilseeds of tree and forest origin, which grow mostly in tribal inhabited areas, are also a significant source of oils. Figures pertaining to estimated production of major cultivated oilseed, availability of edible oils from all domestic sources and consumption of edible oil (from domestic and import sources ) during the last few years are as under:-
(In lakh tone) Oil year Production of (Nov-Oct ) Oilseeds
2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08
247.48 207.15 184.40 206.63 148.39 251.86 243.54 266.97
Net availability of Consumption of edible oils from all edible oil (from domestic sources domestic and import sources ) 69.60 95.82 60.15 54.99 61.46 46.64 71.40 72.47 97.11 102.11 96.76 104.68 90.29 124.30 117.89 120.86
SOURCE:
1) Production of oilseeds: - Ministry of Agriculture. 2) Net availability of edible oil: - directorate of vanaspati, vegetable oil& fat
CONSUMPTION PATTERN OF EDIBLE OIL IN INDIA
India is vast country and inhabitants of several of its regions have development specific preference for certain oil largely depending upon the oils available in the region. For example, people in the south and west prefer groundnut oil while those in the East and North people use mustard/rapeseed oil. Likewise several pockets in the South have a preference for coconut and sesame oil. Inhabitants of nor them plain are basically hard fat consumer and therefore, vanaspati, a term used to denote a partially hydrogenated edible oil mixture. Vanaspati has an important role in our edible oil economy. Its production is about 1.2 million tons annually, it has around 10% share of the edible oil market. It has the ability to absorb a heterogeneous variety of oils, which do not generally find direct marketing opportunities because of consumer?s preference for traditional such as groundnut oil, mustard oil, sesame oil etc. For example, newer oils like soyabean, sunflower, rice bran and cottonseed and oils from oilseed of tree and forest origin had found their way to the edible pool largely through vanaspati route. Of late, things have changed. Through technological means such as refining, bleaching and de-odouraisation, all oil has been rendered practically colourless, odourless and tasteless and, therefore, has become easily interchangeable in the kitchen. Newer oils which were not known before they have entered the kitchen, like those of cottonseed, sunflower, palm oil or its liquid fraction (palmolein), soyabean and rice bran. These tend to have a strong and distinctive test preferred by most traditional customer. The share of raw oil, refined oil and vanaspati in the total edible oil market is estimated at 35%, 55% and 10% respectively
1.8 QUALITY- POLICY& OBJECTIVE
N.K. proteins LTD is engaged in the business of supplying wide range of refined edible oil like cottonseed, groundnut, sunflower and other edible oils. The company is committed to ensure customer satisfaction by supplying quality in all their edible of products. The endeavourer for continuous improvement shall remain mission of every employee and the management.
QUALITY OBJECTIVE
A. To provide necessary resources required for the quality management system to prove excellence. B. To provide effective customer care services. C. To monitor the processes to ensure environmental care. D. To provide inputs for enriching technical and interpersonal competence of the employees.
1.9 MISSION & VISION
MISSION:I. Looking to the market demand of our products, we are planning to expand further 400 MT fully automatic refining plant to satisfy the need of our customer. Now a day the power cost is very high, so we are planning to install co-generation power plant for 1.5 MW. Planning to install backward integration projects (seed to refined oil) at jalgaon with estimated cost of 75cr within next two years. This plant is unique and first in its kind in India.
II.
III.
VISION: Our journey is Total Quality & Food Safety Management--fully satisfying our customers’ requirements through a process of continuous improvement and provision of hygienic and safe food products at competitive price by continuously improving the way we work, providing a safe work environment, managing our business processes at utmost required standards, and supplier selection/retention. It is our goal to posture our company for market
2.1 INTRODUTION
Marketing is only function, which directly deals with consumer. The heart of modern marketing is creating customer values and satisfaction. The common definition of marketing is delivery of customer satisfaction Profit. The main goal of marketing is to attract new consumer by providing superior values and to keep current customer by delivery satisfaction. Marketing is so basic that it can?t be consider a separate function. It is the whole business seen from the viewpoint of its final result that is from the customer viewpoint.
Marketing is the analysis planning implementation and control of programmers designed to bring about desired exchanges with target audiences for the purpose of personal mutual gain. It relies heavily on the adoption and co-ordination of product, price, promotion and place for achieving effective response.
2.2 MARKETING STRATEGY
4 P’S 1. PRODUCT ? WHAT IS PRODUCT?
A product is any tangible, intangible offering that might satisfy the needs or aspirations of consumer or in other words a product is anything that can offer to a market to satisfy a want or need Product that are marketed include physical goods, services, experiences, events, persons, places properties, organization, information or ideas.
PRODUCT CHARACTERISTICS
? ? ? ? ?
They are used at least once or twice in a life. They are used directly by the end consumer. They are non durable. They are sold in packaged form. They are branded.
? WHY PRODUCT MANAGEMENT IS REQUIRED?
? ? ? ? ? ? ? Filling in the gap. Strengthening the brand equity. Strengthening the distribution network. Selling the brand name. Innovation in the packaging. Multiband. Pre-empting the competition.
PRODUCT PLANNING
Product planning is the fundamental step of the every business concern. The product planning enables the manufactures to yield maximum satisfaction to the customers by the marketing the qualities and quantitative changes and marketing the product less costly. The drying plan it product keeping in mind requirement and demand of the customers.
? What modifications are requiring in the existing products? ? Whether prices are affordable or not? ? Either quality of product should be improve
All these questions are taken into consideration when planning of the product is made or modification of product is done. So far as product planning concerned N.KPROTEIS LTD sometimes use the steps for product planning.
PRODUCT VARIETY
1. Cottonseed oil 2. Cooking oil 3. Palm oil 4. Groundnuts oil 5. Corn oil 6. Muster oil 7. Sunflower oil 8. Soyabean oil
2. PRICE
PRICE CONCEPTS
Price is the only one of the Four P’S that produces revenue and other produce costs.
PRICING OBJECTIVE
? To earn certain return on investment in the subsequent period. ? Achieve a certain amount of market share in the foreseeable future. ? Attain a certain amount of growth in sales. ? Stabilize the market. ? Make competitors accept one as the price leader.
? Avoid government investigation and control. ? To maintain market share.
PRICING POLICY
? PRICE :To a manufacturer price represents quantity of money received by the firm or seller to a customer it refreshment sacrifice and hence his perception of the value of the product.
? PRICING POLICY :For selling any product the most improvement which buyers consider is price should be reasonable and in his they are also heir. The another factory is competitors price this firm is consider they determine it so that there is no any type of big fluctuation in price level between competitors price and their price.
Price is an important factor that differs out the company from their competitors. Pricing is one of the major factor of production mixture and also a very crucial decision of the marketing management. Without a good pricing policy product would be failed in the market. The main objective of firm is to generate profit and it is very much depends upon the pricing policy.
In the N.K PROTEINS LTD Price is Determines on the Following Bases.
? Product Cost ? Product Demand ? Other competitors price ? Company?s market value ? Commodity Market
3. PLACE [ DISTRIBUTION ]
Given the fragmented nature of Indian retailing industry and the problems of infrastructure manufacturing companies need to develop an extensive distribution network to achieve a high level of penetration in both the urban and rural markets. Once they to create a strong distribution network it give them significant advantages over their competitors.
Marketing or distribution channel refers to the set of marketing intermediaries which manufacturer?s link together to reach their products to the ultimate consumers. Depending on the products nature of market and manufacturer?s resources strategy there can be one or more links between the manufacturer and consumer.
WHY USE DISTRIBUTION CHANNELS?
There several benefits for a manufacturer particularly in case of consumer goods to rely on these marketing intermediaries rather than develop one?s own distribution network. ? Efficiency in performing the basic marketing task by these intermediaries who through their experience, specialization, knowledge of local conditions contacts and scale offer services which manufacturers can scarcely do on their own. ? Cost advantage most of these intermediaries in Gujarat are family owned outfits. Their cost of operations and overheads are substantially lower. ? Focus: manufacturer can concentrate on their core activity and optimize return on asset.
DISTRIBUTION NETWORK
Marketing channel or distribution channel is set of interdependent organization involved in the process of marketing a product or services available for use or consumption. Distribution channel decisions are among the most critical decisions facing management. The Channel immediately affects all the other marketing decisions.
N.K. proteins ltd has adopted a very simple distribution channel. It has not long distribution channel. It has distribution channel of one level & also two levels because this to the decrease or indirect through whole seller or retailers
manufacturer
Whole seller
Retailer/Broker Customer
We have strong distribution network in all over Gujarat, Punjab, Haryana, Maharashtra, M.P. and where ever we are also exported in foreign countries like Kenya, newzeland
4. PROMOTION
Sales promotion covers communication activities other than advertising personal selling of publicity which help to get the customers to purchase. Such as displays at exhibition demonstration point of sales material like posters, banners, Stickers, dandies
OBJECTIVES
? ? ? ? To attract news tries To incurs re-purchase rate of occasional users. To attract brand switchers To attract users of competition brand.
It is persuading particular people to buy two of your products when normally they would buy one.
FEATURES OF PROMOTION
Promotion is generated into a tool to buy trade focus and self share. In order to beat activity fatigue, innovation came into discounts etc. the innovation fade was however very rapid. Data suggested that promotions were increasingly influencing a very limited set of brand decision or switches. Generally in these types of industries there is no sales promotion because people demand as they required.
PROMOTIONAL STRATEGY
Promotional strategy is the strategy to generate interest of consumers and trade in the product attracting new buyers and fence sitters, encouraging sales of a slow moving item, providing support to advertising and rewarding loyal customers.
OBJECTIVE OF PROMOTIONAL STRATEGIES
? What is the strategic nature of the brand-its positioning and differential advantage its strengths and weaknesses? ? What is the task for the promotion the business problem or opportunity that you intend to tackle? ? Who are the people whose behavior you want to influence? What are they like and what interests them? ? What behavior do you want them to reinforce or change in other words what exactly do you want them to do? ? What are the operational constraints of the promotional budget timings, location and products coverage? ? How will you evaluate the promotion and know whether or not it has achieved the task you set for it? ?
PROMOTIONAL STRATEGY IS DIVIDED INTO FOUR PARTS WHICH ARE AS FOLLOWS:
(I). SALES PROMOTION
Today, a sales promotion is a necessity and not merely a luxury or fashion. It is not expenditure. It is and expenditure which yields a rich dividend after sometimes. In simple words, we can define it as those activities, which aim at sales Expansion; these activities exclude the advertising and personal selling.
N.K.PROTEINS gives little importance to the sales promotion as they have employed the tool of advertising to promote the sales of company. Many sales promotion tools are available. N.K.PROTEINS uses following types of tools to promote the sales of company.
? CONSUMER PROMOTION TOOLS :-
o Offering free sample of new product o To offer certain amount of goods with the purchase of fixed amount. o Giving some coupon for saving o To give trust, Money refund policy should be offered
? TRADE OR MIDDLE PRODUCTION
o o o He should be given buying allowance. Free samples are also distributed. Dealer – listed promotional. Sales contents.(II). ADVERTISING
Advertising is any paid form of no personal presentation and promotion of ideas, goods, and services by any identified sponsor. There are many mediums for advertising like newspapers, radio, television, internet, hoardings, etc…. We can define advertising in a simple mean to educate people by spreading message through any medium of communication. The main purpose of advertising is to introduce product or to the customers, and make them aware and give them knowledge about product or service and to convict them to purchase product or service. Reminder advertises is for stimulate people for repeat purchase of product. The N.K PROTEINS LTD is also doing advertising of his products. Company gives advertisement in the newspapers with some interval of time. Company does not give advertisement in the Television because company believes in repeat advertising. Company?s main aim for giving advertisement is to convince current purchase and educate the people with new features of products.
MEDIA SELECTION
Media selection is finding the most cost effective media to deliver the desired number and type of expose to the audience. The advertiser is seeking a specified advertising objectives and response from the target audience. Media planners have to know the capacity of the major media planner makes their choice among media categories by considering the following variables.
?
TARGET AUDIENCE MEDIA HABITS
Radio and television are most effective media for reaching teenagers.
?
PRODUCT CHARACTERISTICS
Media types have different potential for demonstration visualization, explanation, believability and color.
?
MESSAGE CHARACTERISTICS
Timeliness and information content will influence media choice a message announcing for major sale tomorrow will require radio, television and newspaper.
?
COST
Television is very expensive where as newspaper and radio advertising is very inexpensive.
DIFFERENT TYPE OF MEDIA
o o o o o o o o o o Newspaper Television Direct mail Radio Magazines Outdoor Yellow pages News letter Brochures Telephone
(III). PUBLIC RELATION A public is any group that has an actual or potential interest in or impacts on a company?s ability its objective. Public relation involves a variety of program designed to promote or protect a company?s image or its individual product.
FIVE MAJOR FUNCTION OF PUBLIC RELATION
(1) PRESS RELATION Presenting news and information about the organization in the most positive light (2) PRODUCT PUBLICITY Sponsoring efforts to publicize specific product
(3) CORPORATE COMMUNICATION
Promote understanding of the organization through internal and external communication.
(4) LOBBYING
Dealing with legislators and government official to promote or defeat legislation and regulation. (5) COUNSELING Advising management issue and company positions and image during good times crises
IMPORTANT ROLE OF PUBLIC RELATION
? ? ? ? ? ? Assisting in the launch of new products. Assisting in repositioning a mature product. Building interest in a product category. Influencing specific target groups. Defending products that have encountered public problem. Building the corporate image in a way that reflects favorably on its product.
MAJOR TOOLS IN PUBLIC RELATION ? PUBLICATION
Publication includes annual report, brochures, articles, company newsletters and magazines and audiovisual materials.
? EVENTS
Companies can draw attention to new products or other company activity by arranging social events like news. Conferences
seminars, outings, trade show, exhibits, contents and competitions, and anniversaries that will reach the target publics.
? SPONSORSHIP
Companies can promote their brand and corporate name by sponsoring sport and cultural events and highly regarded causes.
? NEWS
One of the major tasks of public relation professionals is to find or create favorable news about the company its products and its people and get the media to accept releases attend press conferences.
? PUBLIC SERVICE ACTIVITIES
Companies can build goodwill by contributing money and time to good cause.
? Identity Media
Companies need a visual identity that the public immediately recognize. The visual identity is by company logos stationary, brochure, sighs, business, forms, business cards. Building, uniforms and dress code
(IV). DIRECT MARKETING
Direct marketing is the use of consumer direct channels to reach and deliver well and service to customers without using marketing middlemen. These channels include.
? ? ? ? ?
Direct mail Catalogs Telemarketing Interactive TV Mobile devices
The objective of the direct marketing is to generate prospect lead, strengthening customer relationship informing and educating customers remaining customer of offers and reinforces recent customer purchase decisions.
Direct involves marketing activity by which customers are personally persuaded to good or services offered by manufacturing. According to sales executives, personal selling is art of selling goods.
In N.K PROTEINS LTD its live project selling. Marketing executive contact with wholesaler and dealers and provide a proper guidance for selecting N.K PROTEINS LTD which is better from other and satisfying to them and for purchasing of oil. N.K PROTEINS LTDis pioneer company. Its esteem is very good in Gujarat. Oil Companythem any one firstly purchases tirupati oil for his family.
2.3 MARKETING SEGMENTATION
A market segment consists of a large identifiable group within a market. N.K PROTEINS LTD that practices in the cities segment marketing recognizes that buyers differ in their want purchasing power, geographical location, buying articles and buying habits.
For N.K PROTEINS LTD. we can say for the company is local area and state level because of their durability and federation rules. And for the order products the market is segment by the federation rules, which has no limits.
Therefore we can see that market segmentation is done on the basis of the geographical location and served each area differently
2.4 MARKETING RESEARCH
Marketing Research
Formulating the Problem Developing Objectives of the research Research Instruments
Evaluating the data and preparing a research report Data collection techniques
Primary data collection Mail interviews
Secondary data collection Observation
Telephonic interview Sampling procedure
Personal interview
Sample Size Questionnaires Mechanical instruments
Sampling units
Sampling
MARKETING RESEARCH
Research is one of the main elements of his report on the basis of the research they come to the final destination; in the research the element are Instrument, sampling, sources of data questionnaire. The instrument represent the “instrument” which is they are using after this research. In the sampling they are selected some areas and on the basis of this area they survey the different retailer by the questionnaire. In sources if data they use the both types of data i.e. primary and secondary data. We prepared the questionnaire in such a way so that by the minimum question it results in the multiple answers. Marketing research is the systematic gathering, recording and analyzing or dates about problem consider with the market place. I.e. problem, relating to a product, price, promotion and distribution of the 4pd Of marketing research is said to be moving away from simple suspire to action oriented decision oriented, problem solving research.
Marketing research is concerned with all those factors with have a direct impact upon the marketing of product and services. It is the study of any part of the total marketing process and entire buyer behavior and attitudes in the market place.
There is no separate department for the market research in this partnership. Company yet information by the survey at agents, distributors and customer firm keep in mind only customer satisfaction and try to ensure that customer get more satisfaction in their product
2.5 MARKETING STRUCTURE
MARKETING MANAGER
VICE PRESIDENT MARKETING
AREA SALES MANAGER
SALES EXECUTIVE
SALES SUPERVISOR
SALES REPRESENTATIVE
3.1 INTRODUCTION
Finance is the life blood of any business financial management deals with the finance function of raising funds the investment function of developing these funds efficiently and the control function of monitoring the end use of the funds, while performing these function the finance manager always aims to achieve the right balance between risk and return.
The financial management concern with the planning, management of working capital, cost of capital & capital structure, financing current assets, capital expenditure decision Etc.
3.2 WORKING CAPITAL
THERE ARE TWO CONCEPTS OF WORKING CAPITAL. 1. GROSS WORKING CAPITAL :
It refers to the firm?s investment in current asset. Current assets are those assets which can be converted into cash within an accounting year and includes cash, debtors, bad dept reserve and stock. G.W.C.:Total current asset
2. NET WORKING CAPITAL :
It refers to the difference between current assets and current liabilities. Current liabilities are those claims of an outsider which are expected to mature for payment within an accounting year and include creditors, and outstanding expenses. N.W.C:Current assets – Current liabilities
Working capital is a short term investment decision where the firm invests in cash, inventory and receivable which are the components of working capital. To manage each component of working capital is the main objective of working capital management
3.3 FINANCIAL RISK MANAGEMENT
Financial risk management is the practice of creating economic value in affirms by asking financial instrument to manage exposure to risk particularly credit risk and market risk. Financial risk management focuses on when and how to hedge using financial instrument to manage costly exposures to risk
This notion is captured by the hedging irrelevance proposition in a perfect market the firm cannot create value by hedging a risk when the price of bearing that risk within the firms is the same as prices of bearing it outside of the firm.
A general rule of thumb however, is that market risk that result in unique risk for the firm are the best candidates for financial risk management.
3.4 Cash Management:
Cash Management is one of the key areas of working capital management. Cash is the common denominator to which all
current assets can be reduced because the other major liquid assets, that is; receivable and inventory get eventually converted into cash. This underlines the significance of cash management. The basic objective cash management are meeting payment schedule and minimizing funds committed to cash balance. The company?s direct source of funds is internal.
4.1 INTRODUCTION
In this age, employment or employer both a play very important role in the business enterprise, every business depends up on the large extend on a quality or skill capacity knowledge, talented attitudes etc. of its personnel management thus a growth of business depend on willingness is and ability to work for the employee.
In today?s competitive word, there are various problems, which are by the top to bottom management. The firm for proper utilization, personnel management is the best criterion and it is important to achieve the target.
But whole of visiting “N.K. PROTEINS LTD” Of found that there is a harmonies relationship between employee and management. In this industry a promoter also co-relationship between employee an own people, thus there are an effective utilization of human resources.
4.2 RECRUITMENT, SELECTION & INDUCTION
RECRUITMENT
“Recruitment is the process of to discover the source of manpower to meet the requirement of the staffed schedule and to employee effective measure for attracting that manpower in adequate number to facilitate effective selection of an efficient working force”
1. INTERNAL SOURCES: The company has all freedom to recruit the staff by way of promotion. Promotion of an employee to higher position has many advantages they are as under
a) b) c) d)
It encourages the ambitious employee. It builds good morale relations. It is cheaper then outside recruitments It is a good selection because information of the employee is readily available
2. EXTERNAL SOURCES: “The employees recruited from outside is called external recruitment”NKPL. Has following sources for the external sources. I. II. III. Database available in the company By campus recruitment Through employment
IV.
Advertisement – through print media and through TV media
INDUCTION
This involves the introduction of an employee to the job and the organization. The new recruit employee in the company to the new employee so that he can take pride of his association with the company.
This induction programmed done by this company for the familiarize the new recruit employee in the company. This induction is depending on his place of recruiter person in the company like when some managerial level person recruits in the company so for that induction is done with other parson. They meet all the department head and manager. Some time any technical person recruit in the company so that?s induction is done only with this specific department only.
Thus this company doing in induction program for the familiarize with the department a new recruitment employees or person.
4.3 TRAINING & MANAGEMENT DEVELOPMENT
? TRAINING
According to flipper “training is the act of increasing knowledge and skill of an employee for doing a particular job”
Training is necessary to give the employee in the company because it provides more knowledge to the worker.
In “N.K PROTEINS LTD”, there is not training center for giving training to its employee because the company mostly selects the trained employee. However, company wants to starts training center in nearest time.
On the Job Training
Job Instruction
Apprenticesh ip & Coaching
Job Rotation
Committee Assignments
MANAGEMENT DEPARTMENT
In “N.K PROTEINS LTD”, there is not any special management development programmed provided to the higherlevel personnel.
TOP MGMT
MIDDLE MANAGEMENT
OPERATIONAL MANAGEMENT
4.4 PERFORMANCES APPRAISAL
Performance Appraisal is most important in any organization and N.K proteins adopt this type of Performance Appraisal method.
Management by Objective
Graphing Rating Method
Work Standards Approach
Essay Appraisal
Critical Incident method
Forced choice rating method
Point allocation method
Ranking Method
Checklist
Behaviorally anchored Rating scale 360 degree performance appraisal
Team Appraisal
Balance Scorecard Method
4.5 PROMOTION & TRANSFER POLICY
? PROMOTION
“Promotion” is term, which covers a change and need higher responsibilities. It normally also means increased pay and better terms and condition of services, resulting into, a higher status of rank.
Most organization promotes their employee either based on their seniority or base on their merits In “N.K PROTEINS LTD”, while giving promotion to the employee, they do not consider seniority basis but consider merit basis means the company involves the performance review of the employee for promotion procedure.
? TRANSFER
Transfer refers to the change of job within an organization to the same position in another department for the following purpose To satisfy the needs of the organization To utilize properly service of an employee To fill up existing vacancy To increase versatility of an employee To meet an employee own interest
4.6 WAGES & SALARY ADMINISTRATION
Attracting talented resources Retaining & motivating employees
Legal requirements Financial Management
Wage means the amount paid to the labor for his services to the employee. The salary is defined as the remuneration paid to the clerical and managerial personnel employed on monthly annual basis. The wage and salary of the employee depend its experience knowledge and education qualification. When any managerial person recruits, so that time the company shown his education qualification and his knowledge. It is depend on its skill about that job and when any operator person recruit in the company so that time company shown his experience about that specific work so this type company decide salary is specified.
Wage of the operational person depend on it working hour caudally person? salary is minimum Rs.55/- day at working 8 hour in the company and permanent employee salary per day is Rs 100/- in the company. Wage and salary given to the employee at ending the month and overtime of the employee also meet at the monthly wages.
5.1 PRODUCTION PROCESS
Vegetable oil refinery in our country is relatively a recent technology inducted in the past two decades in vegetable oil refining. There are two types of process available viz. chemical refining & physical refining. In chemical refining there are three main processes involves viz. Degumming & Neutralizing. Bleaching & deodorizing for removal of various impurities from the raw oil So far larger quantities of expeller solvent groundnut oil. Rapeseed oil is used for edible purpose directly with simple filtration .they are physically purified and they are known as double filtrations oils. However, due to more and more awareness about various health aspects, like harmful effects of various natural impurities of raw oils, such as free fatty acid(FFA), the cause for the cholesterol increase, plant pigments, and phosphatides etc. consumers prefer refined vegetable oils against simple filtered oils.
Oil refining industry has developed considerably in the last one decade Furthermore, due to the chronic shortage of vegetable oils in our country. Many oils, which are not previously used for human consumption, are being processed and used for human consumption. We have the most integrated automatic and continue plant from Alfa Laval, Sweden with the capacity of 400 MT per day of edible oil. In processing various oil in our plan, the following technologies are used.
1. DEGUMMING & NEUTRALIZATION:
Degumming is the process of removal of gum from crude oil, in which they are dissolved. There are two types of gums; hydra table and nonhydra table gums can be removed from oil by hot water treatment. Oil contains non-hydra table gums required to give phosphoric acid treatment for removal of gums.
Neutralization is intended mainly for deacidifying crude fatty oils or degummed oils. By treatment of the oil with alkali (normally caustic lye) the alkali will neutralize the free fatty acids contained in the oil and from soap stock. The soap stock is heavier than oil and can be removed from the oil by centrifugal separation. Raw oil is neutralized in short mix plant and controlled the process parameters. Most often the crude oil is pretreated with acid for removal of gums.
2. BLEACHING & FILTERATION
Purpose of the bleaching process is the complete or partial removal of the of colour bodies (pigments) from the oil. The pigments can be destroyed through chemical attack by oxidizing agents. The colour of the neutralized oil is improved by treating the oil with bleaching earth or a mixture of bleaching earth and carbon, that absorbs the colouring substance dissolved in oil
The filtration takes place in two alternatively operating pressure leaf filters, where the bleaching earth is completely removed from the oil. While one filter is in operation the other filter is blow with steam order to remove residual oil in the bleaching earth. After filtration, oil is passed through one of the alternatively working polish filters before going to the deodorization.
3. DEODORIZATION
Deodorization is primarily a high temperature, high vacuum, steam distillation process. Alfa level continuous deodorizer is based on the latest ensures that air does not bubble through oil in the event of leakage. The hot oil is enters the deodorizer and flows continuously under vacuum through a number of trays via specially designed over flow channels. As the oil progresses through deodorizer, fatty acids, aldehydes, ketenes and other unwanted materials are vaporized and carried out with the stripping steam.
PHYSICAL REFINING
In recent years, there is a development of new technology, which is not utilize any chemical at neutralization of oil for removing of various impurities from the oil, after suitable per-treatment to the oil refining is done by using physical methods of separation. Physical refining is process in which oil are refined using steam and physical methods of separation. This technology is mostly useful for high FFA oils like palm oil, coconut oil etc.
6.1 TYPES OF RESEARCH
Various authors have defined it in different ways. Researches always start with a question or a problem. Its purpose is to find out answer to question through the application or scientific method. It is a systematic and intensive study directed towards a more complete knowledge of the subject study. Research can be classified in to two broad categories. 1. BASIC RESEARCH 2. APPLIED RESEARCH Market research is a systematic and objective study of problems relating to the market of goods and services. It may be emphasized that it is not restricted to any particular area of marketing. But it is applicable to all its phase of aspects. Marketing research is a key to the education of successful marketing strategy of programmed research is used to study competition and analyze the competitor products positioning and how to gain competitive advantages. It is also an important tool to study buyer behaviors change in consumer life style or consumption pattern, brand loyalty and also forecast market changes. The new role of marketing research is decidedly difference from the conventional one where it was used for just studying buyer behavior or for conventional role marketing research units the mid 1980 was considered luxury which only multinational afford, However it is not so now realizing the contribution that marketing research makes more and more campaigns are now turning towards it. “The systematic and objective search for an analysis of information relevant to the identification and solution of any problem in the field of marketing” “The systematic gathering, recording and analysis of idea about problems relating to the marketing of goods and services”
Marketing research is the systematic design collection and reporting of data and finding relevant to a specific marketing situation facing the company.
For the exclusive reason of knowing the market of tirupati oil, the product of N.K PROTEINS LTD, We have done the research for this product. The following research plan executed.
6.2 RESEARCH METHOD
? ? ? ?
Sources of information -- primary data. Research approach – interview of dealer. Research instrument – questionnaire. Sampling method – random sampling.
? PURPOSE Research for making marketing strategies for TIRUPATI OILS. ? SAMPLE INCLUDE I include wholesaler and consumer of N.K PROTEINS at Ahmadabad ? OBJECTIVES 1. To expand the market of their products. 2. To aware the people about their products. 3. Also show the features about their products.
RESEARCH DESIGN
CONCUSSIVE RESEARCH “Research designed to assist the decision maker in determining, evaluating & selecting the best course of action to take in a given situation.”
? In conclusive research we are using Descriptive Research.
“Describe a market characteristics or product Characteristics”
? In descriptive research we are using Cross Sectional Design.
“A type of research design involving the collection of information from any given sample of population elements only once. We are taking multiple samples, so it is called Multiple CrossSection Design.
RESEARCH PLAN
DATA SOURCES ? PRIMARY DATA
“Survey of customerthrough questionnaire
? SECONDARY DATA
“Promotional document of different brands which include price, margins, schemes, etc.” It is collected through website, magazine etc.
RESEARCH APPROACH
“Survey of Wholesaler”
RESEARCH INSTRUMENT
“Questionnaire design specifying information needed.”
SAMPLING PLAN
? SAMPLE SIZE AND AREA
The survey was conducted in Ahmadabad city over a period 10 days. The sample size is according to proportion of population in this survey less than 100 customers are as sample size of Ahmadabad city
? CONTACT METHOD
Questionnaire
1. What is your opinion about the following oil product? Sr. No 1 2 3 Particulars Tirupati Gokul Vimal Total Frequency 32 07 11 50 % 60.00 14.00 22.00 100
100 80 60 40 20 0
100 60 32 22 50 14 11 7
Gokul Vimal Total
frequency
%
Tirupati
1
2
3
INTERPRETATION:From the above graph we can conclude that 60% says that advisor should be Tirupati only. 14% Gokul& 22% conclude that advisor should be Vimal only
2. Do consumer consume Tirupati’s oil?
Sr. No. 1 2
Particular Yes No Total
Frequency 32 38 70
% 45.71 54.29 100
60 50 40 32 30 20 10 0 Frequency % 38
54.29 45.71
Yes No No Yes
INTERPRETATION:-
From the above information we can conclude that 45.71% of people consume Tirupati?s oil & 54.29% of people not consume Tirupati?s oil.
3. Who influences you to consume the tirupati’s oil?
Sr. No. 1 2 3 4
Particular Family member Neighbors Media Personal experience Total
Frequency 15 6 24 10 50
Per% 30 12 48 20 100
50 45 40 35 30 25 20 15 10 5 0 Family member Neighbors 6 15 12 30 24
48
Frequency 20 Per%
10
Media
Personal experience
INTERPRETATION: According to graph we can conclude that the entire customer influences preference to Media than Family Member and then after personal experience &Neighbors.
4. How frequently do you consume the tirupati oil?
Sr. No. 1 2
Particular Monthly Frequently Total
Frequency 44 6 50
Per (%) 88 12 100
12%
Monthly Frequently
88%
INTERPRETATION: -
From the above table and information we can conclude that the Tirupati oil territory purchase at regular level means for Monthly use the customer of 88% are purchases or consumer oil for Monthly purpose.
5. If Tirupati oil is not available do you prefer other oil?
Sr. No. 1 2
Particular Yes No Total
Frequency 14 36 50
% 28.00 72.00 100
120 100 80 60 40 20 0 14 28 36 72 50
100
Frequency %
Yes
1
No
2
Total
INTERPRETATION:-
We can conclude that most of the people are not use other oil when tirupati oil is not available. We can also conclude that some people are using other oil when tirupati oil is not available.
6. Which factor consumer wants while purchasing oil?
Sr. No. 1 2 3 4 Factors Approximate sources Price keeping quality Nutritious Total to
No. Respondents 15 21 8 6 50
Of Per (%) 30 42 16 12 100
12 6 16 8 15 30 Approximate source to s Pric e keeping quality Nutritiou s
21 42
INTERPRETATION: -
From the above we can conclude that the consumer are give first preference while purchasing to the price then approximate to sources & then quality and lastly nutritious.
7. in your family who take decision in purchase tirupati oil? Sr. no. 1 2 3 4 Particular Wife Family Head Husband Any Total Frequency 26 12 05 07 50 % 52.00 24.00 10.00 14.00 100
Frequency 1 Wife 2 Family Head 3Husband 50 12 7 5 Total
INTERPRETATION: -
26
4 Any
From the above graph, we can conclude that most of wife are take decision in purchase the tirupati oil then after family head then after husband and last anyone person take decision in purchase the tirupati oil.
8. Are you satisfied with Tirupati oil?
Sr. No. Particular 1 Yes 2 No Total
Frequency 48 22 70
% 68.57 31.43 100
22 48 68.57 31.43 Frequency %
INTERPRETATION: -
From the above information we can conclude that 68.57.29% of people consumes Tirupati oil because these are satisfied with tirupati oil& 31.43% of people not consume Tirupati oil because there are not satisfied with the tirupati oil ata? bad...
LIMITATION OF SURVEY
I. The sample size that I will choose is more than 10 customers, which is very small to properly represent the entire population. The opinions expressed by the respondents might be biased. Because of lack of time , there will be a limitation of a geographical reach so, I have included only some of areas of Ahmadabad
II. III.
?
I surveyed in the Ahmadabad, all the people are used pouch oil and tin oil
? According to the wholesaler of these locality some people are used „tirupati cottonseed oil? ? Demographic factor like education, income and occupation this all factor playing important role. ? There are eight types of edibles oil product “N.K PROTEINS LTD”. But among them the most selling oil is tirupati cottonseed oil ? There are some people like to buy other types of oil except “ tirupati cottonseed oil” ? Very few advertisements are done by the “N.K PROTEINS LTD” for these products. ? Very low satisfaction level from the consumer as well as wholesaler side. ? Market coverage of the competitor?s of this product like as vimal, gokol etc.is so high.
? As per the product, the price is reasonable but the main problem is unawareness
? “N.K PROTEINS LTD” needs to give more concentrate on „tirupati cotton seed oil? advertising by television, banner and pamphlets to make aware reading this product. ? Company has to win trust of customer “ TRUST ALWAYS CREATE BRANDS LOYALTY” ? Company should give advertisement of their product in female magazine i.e. Gruhshobha, Shrimti and Chitralekha etc. ? Trupati oil packing is need some changes so improve the packing and make it modern. ? Company should try to make available their product at all most retailer?s shop by improving their distribution channel. ? Need improving quality of tirupati oil at somewhat.
? “N.K PROTEINS LTD” must try to create brand loyal customer by providing good quality product at lower price ? Public relation and sales promotion also need to focus, what will make “N.K PROTEINS LTD” popular as well as provide brands loyal customers.
The overall evaluation of the accompany? strengths, weakness, opportunitiesand threats is called SWOT Analysis.
STRENGTHS:
The firm has strong position in Indian market. A) High brand extension potentiality B) Easy availability of human skill C) Low price to other oil D) Certified with ISO 90011-2000 certificate.
WEAKNESSES:
1) Low brand awareness. 2) Low domestic sales. 3) Lack of professional management. 4)Lack of scientific marketing research. 5)Only 4% expenditure on domestic advertisement, which cannot help in brand preference.
OPPORTUNITIES:
1. Growing rural market. 2. Constant improvement in consumption of product like oil, 3. Increase in consumption of oil due to increase in population and urbanization. 4. Currently tirupati has less domestic market so it can capture domestic market very largely and also can take benefit of distribution cost with good margin.
THREAT
1. High competition from local as well as multinational firms. 2. Less spending on advertisement and sales promotion tools. 3. Highly dependent on Indian marketing.
1. Not more than 0.1% of packed products from brand are returned because of failing packaging per month. 2. No more than 10 breaches of hygiene practical are allowed in the high risk filling department per month. 3. Maintain minimum 90% customer?s satisfaction with respect to food hygiene and quality at retailer level. 4. Reduce repetitive customer?s complaints of product quality at zero percent and maintain at the same level. 5. Reduce production cost by 5% 6. Increase sales by 10% 7. Increase competence at all level of employee by identifying and providing function related training.
I visited the N.K PROTEINS LTD for period of 30 days the response from the every department to collect information helped me a lot. We are very much thankful to NKPL. The company extended full support me to get right and correct information from every department. The main purpose of my visit is to develop practical training among student. The books only do not help very much. It is only the practical training which helped me know how the industry of operates. This practical knowledge is helpful to the students. Over and above knowledge which I got from the booksthis was support knowledge and best experience I really, from my heart thank the president, HR manager, HR assistant and all those who helped me get the better information of industrial operations.
The company is marketing its best products. I could realize that the company produces the quality product at a medium price so that the consumers get the benefit of lower price and quality product.
In my opinion the company making are reasonable profit the company cares much to satisfy the consumers buy quality product
? BOOKS:Marketing management (Author- Philip Kotler, Publisher- Tata McGraw-Hill) H.R management (Ashwathapa) ? WEBSITES:Search Engine: www.google .com Www. N.K proteins.com www.marketresearch.com ? OTHER SOURCES:Company?s employee Existing recode
QUESTIONNAIRE
Dear sir/madam, We are the students of sarvoday college of mgmt. studies is undertaking a research project on the topic of “business over view”. For this purpose I would like to ask you few questions. I would be grateful if you spare few moments and co-operate me.
QUESTIONS
Q-1 what is your opinion about the following Oil product? Best Tirupati Gokul Vimal Better Good Moderate
Q-2 Do you consume Tirupati?s Oil? 1. Yes 2. No
Q-3 Who influences you to consume the Tirupati?s oil? 1. Family member 2. Neighbor?s 3. Media Q-4how frequently do you consume the Tirupati?s oil? 4. Personal experience
1. Monthly 2. Frequently
Q-5 If Tirupati oil is not available do you prefer other oil? 1. Yes 2. No
Q-6 Rank the following criteria?s on which you buy theTirupati?s Oil? 1. approximate to source 2. price 3. Keeping quality 4. Nutrition
Q-8 In your families who take decision in purchase the Tirupati oil? 1. Family Head 2. Husband 3. Wife 4. Husband & Wife 5. Any
Q-9 Are you satisfied with Tirupati oil? 1. Yes 2. No
Personal detail
Name: Address: Expectation: PH: (O) (R)
Date: Sign:
Place:
doc_803037767.docx