Description
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
A FEASIBILITY REPORT ON
“PACKAGED NAMKEEN”
GROUP-D
THIRD YEAR M.B.A.
2010-2011
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K.S.SCHOOL OF BUSINESS MANAGEMENT GUJARAT UNIVERSITY AHMEDABAD
CERTIFICATE
This is to certify that member of Group “D” of third year M.B.A of K.S. SCHOOL OF BUSINESS MANAGEMENT have successfully completed their feasibility report on packaged namkeen for the academic year 2010-2011.
DATE OF SUBMISSION: MARCH 10, 2011. PROJECT GUIDE SIGNATURE : MS. SHAMINA ANSARI :
K.S. SCHOOL OF BUSINESS MANAGEMENT K.S. School of Business Management 2
GUJARAT UNIVERSITY AHMEDABAD- 380009.
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SR NO. 1 2 3 4 5 6 7 8 9 10 11
NAME Radhika S Khambhala Najib R Khanwala Komal D Parmar Namrata R Shah Neha H Siddhapura Devang N Chavda Komal D Patel Vishal G Modi Vibhusha J Naliyapara Pooja S Panchal Monika P Patel
ROLL NO. 3019 3020 3037 3061 3067 3090 3100 3107 3109 3112 3120 PR OJE CT TE AM
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Faculty Guide Signature Submission Date
: MS. Shamina Ansari : :
INDEX
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PARTICULAR Acknowledgement Preface Introduction of product History of product Introduction of company Project at glance Feasibility study steps Formation of the company
PAGE NO. 6 8 10 11 12 13 15 16
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?Certificate of incorporation Environment scanning ? Pest analysis ? SWOT analysis Market feasibility ? 4 P?s of marketing ? Market research ? Findings and conclusion Human resource feasibility ? Organization chart ? Job profile Technical feasibility ? Input ? Process ? Plant layout
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Financial feasibility ? Cost of project ? Balance sheet ? Cash flow statement ? Working capital statement ? Income-expenditure statement ? Ratio analysis Capital Budgeting Ratio Analysis Conclusion BIBLIOGRAPHY & WEBOGRAPHY Appendix (Questionnaire)
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14 15 16 17 18
146 148 153 154 155
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ACKNOWLEDGEMENT
We express our great thanks to our college “K.S. SCHOOL OF BUSINESS MANAGEMENT” and it?s Director DR.SARLA ACHUTHAN for giving us the chance of guiding ourselves to learn various aspects practically.
We would like to show our greatest appreciation to MS.SHAMINA ANSARI. We can?t say thank you enough for her tremendous support and help . We feel motivated and encouraged every time. We attend her meeting. Without her encouragement and guidance this project would not have materialized.
Apart from the efforts of us, the success of this project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project.
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PREFACE
We have made feasibility report on the establishment of our company. The name of our company is Frenzy in our project.The important of our project presentation is to build theoretical as well as practical knowledge of how to set up an enterprise and how to work in a team.
During the project work for the technical feasibility, we have takeoff the visit of Hariom namkeen company which produces namkeen products from where we came to know the machineries required for the production process and other related information. In the marketing feasibility survey we have done the survey of customers and by analyzing this survey we found market of namkeen products.
The most important feasibility is financial feasibility. Where we get to know about the cost and profit of the product and expected profit of future. These all things are discussed in details further in the project report.
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Introduction of packaged namkeen
A Namkeen is seen in western culture as a type of food that is not meant to be eaten as part of the main meals of the day (break fast, lunch, and diner). Rather, the food is intended as a namkeen something to temporarily tide a person?s hunger and provides a brief supply of energy for the body. Namkeen are designed to be less perishable, more durable, and more appealing than natural foods. They often contain substantial amounts of sweeteners, preservatives, and appealing ingredients such as chocolate, peanuts, and specially designed flavors (such as flavored potato chips, other namkeen). Foods manufactured primarily as namkeen are often classified as junk food: they have little or no nutritional value, and are seen as contributing towards general health and nutrition. The namkeen Industry in market-driven societies such as the United States generates billion of dollars in revenue each year. The market for namkeen is enormous, and a number of large corporations are constantly struggling to capture larger shares of the namkeen market. Consequently, heavy promotions are used to convince consumers to buy namkeen. Namkeen are advertised far more than regular nutritional foods (such as fruit, vegetables, meat, dairy products), and the
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flashiest TV commercials and advertising campaigns are often designed to sell namkeen. With growing Concerns for nutrition, diet, weight control and general health, some people are making a conscious effort to eat more healthy, natural snacks such as fruit (fresh or dried), vegetables (carrot sticks), nuts and cereal grains (granola, granola bars, rice cakes).
HISTORY OF PACKAGED NAMKEEN
It is believed that the original namkeen recipe was created by George Crum, a chief at the Moon Lake Lodge in Saratoga Springs, New York on August 24, 1853. He was fed up with a customer, by some accounts Cornelius Vanderbilt, who continued to send his fried potatoes back, because they were too thick. Crum decided to slice the potatoes so thin that couldn?t be eaten with a fork. Against Crum?s expectation the guest was ecstatic about the chips. They became a regular item on the lodge?s menu under the name Saratoga chips. They soon became popular throughout New England.
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A mass marketed potato chip could not become popular until the 1920s when the Mechanical potato peeler was invented. This product was developed by Herman Lay, a traveling salesman in the Southern United States. A potato chip is one of the types of namkeens. The potatoes are cut into very thin slices and deep fried (and recently, backed) until crisp and then cooled and packaged for sale. The simplest chips are just fried and salted, but a wide variety of seasonings (mostly made using MSG and a few herbs/spices) are used to [product various seasoned chips. Potatoes chips generate a sizable amount of revenue in the American namkeen industry, with hundred of millions of dollar worth of the food being sold every year. Another type of potato chip, notably the Pringle?s brand, is made by pressing dough made from ground potatoes into the familiar potato chip shape before frying. This makes chips that are very uniform in size and shape, which allows them to be stacked and packaged in rigid tubes. The success of potato chips also gave birth to fried corn chips, with such brands as Fritos, CCs and Doritos dominating the market.
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Introduction of company
Name:- Frenzy Namkeen Pvt. Ltd. Logo:-
Punch Line:Name:-
“Drives you yearny”
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Frenzy means “crazy” or “uncontrolable.The name frenzy itself suggest that how the people are crazy about namkeen.they can?t control themselves to eat this product. That is why we have suggested this name.
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PROJECT AT GLANCE
Name Product Constitution Address Frenzy Namkeen Pvt. Ltd. Packaged Namkeen Private Ltd Company Plot no.2/3 associated ware house, Near Ujala circle, Sarkhej.
Date Of Incorporation Total Cost Of Project Means Of Finance ?Share capital ?Loan From IDBI
1 April,2011 2,79,72,005 1,99,72,005 80,00,000
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PROJECT REASONING
We have selected and accepted this project because the product, packaged namkeen is very hygienic. In today?s world people always preferred to buy products that gives a good quality. There is also an availability of products of loose namkeen but now a day?s packaging is very necessary for a product and it is a very important tool for marketers as well. For some products like eatables they need protection. It is the first thing that consumer see when they look at a product. So it has to be very attractive and gets the attention of the consumer. The packaging is the thing that differentiates the hundreds of products on a shelf so it plays a very important role in compulsive buying. Packaging keeps namkeen products fresh, free of contaminants and also to protect against possible damage. Now a days, in growing economies standard of living of the people is high that is why this product has a greater scope to be succeed in future people always demand good quality product. So because of the demand for this product is increase day by day due to its factors, it?s a peak time to enter the market.. So we have selected & accepted this project.
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FEASIBILITY STUDY STEPS
MEANING OF FEASIBILITY REPORT A feasibility report means a report which projects the practical viability of a venture with respect to different dimensions. ?MARKETING FEASIBILITY From marketing point of view it is important that the product is accepted and adored by customers. In order to do so marketing department will have to check weather their strategies are viable or no in terms of effectiveness. ?TECHNICAL FEASIBILTIY This phase of feasibility study includes requirement of plant, machineries, miscellaneous fixed assets, furniture, etc. large capital is required for production of packaged namkeen. ?FINANCIAL FEASIBILITY An industry has to see whether the amount invested is viable in terms of return and anticipated revenues. Careful inspection of all the data related to balancesheet, cash flow aspect, depreciation, description ?SOCIAL FEASIBILITY It should not only viable from the above mentioned angles, but it must be such that it does not harm the community. Mankind is a community that we all stand
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in a relation to each other, that there is a public end and interest of society which each particular is obliged to promote, is the sum of morals.
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CERTIFICATE OF INCORPORATION NO.UJHG45945839
I hereby certify that FERNZY NAMKEEN PVT.LTD. is incorporated under the company act 1956 and the company is private limited. Given under my hand at Ahmadabad this first day of April, 2011.
SD/Name: Assistant Registrar of companies, Seal of Registrar of Companies Gujarat.
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ENVIORNMENT SCANNING
PEST ANALYSIS There are many factors in the macro-environment that will affect the decisions of the managers of any organization. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyze these factors managers can categories them using the PESTEL model. This classification distinguishes between:
?
Political factors.
These refer to government policy such as the degree of intervention in the economy. What goods and services does a government want to provide? To what extent does it believe in subsidising firms? What are its priorities in terms of business support? Political decisions can have impact on many vital areas for business such as the education of the workforce, the health of the nation and the quality of the infrastructure of the economy such as the road and rail system.
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Economic factors.
These include interest rates, taxation changes, economic growth, inflation and exchange rates. As you will see throughout the "Foundations of Economics" book economic change can have a major impact on a firm's behavior. ?Social factors. Changes in social trends can have impact on the demand for a firm's products and the availability and willingness of individuals to work. In the UK, for
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example, the population has been ageing. This has increased the costs for firms who are committed to pension payments for their employees because their staff is living longer. It also means some firms such as Asda have started to recruit older employees to tap into this growing labour pool. The ageing population also has impact on demand: for example, demand for sheltered accommodation and medicines have increased whereas demand for toys is falling.
?Technological factors New technologies create new products and new processes. MP3 players, computer games, online gambling and high definition TVs are all new markets created by technological advances. Online shopping, bar coding and computer aided design are all improvements to the way we do business as a result of better technology. Technology can reduce costs, improve quality and lead to innovation. These developments can benefit consumers as well as the organizations providing the products.
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SWOT ANALYSIS
Strength 1. Quality 2. Knowledge 3. Manpower 4. Pricing 5. Latest technology 6. Packaging 7. Trust of the consumer
Opportunity
1. Growing Food Industry. 2. Changes in the Consumers
Taste and Preferences. 3. Increase in the Purchasing Power of Families. 4. Prospects for Exports.
Weaknesses
1. Low Advertising Budget. 2. Traditional Management Style. 3. Manufacturing process not
Threat
1. Availability of substitute
completely automatic
goods. 2. Health conscious or awareness. 3. Increasing competition from Indian and MNC food companies
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MARKETING FEASIBILITY
?4 P’S OF MARKETING
This is an important concept in modern marketing. It consists of Product, Price, Place, promotion. So, it is known as 4p?s of marketing.
Marketing Mix
Product
Price
Place
Promotion
(1)Product: Our Product is packaged Namkeen. There are various levels of any Product Which Can be explain as under:
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Potential level
Augmented level Expected level Basic product Core benefit
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1.Core Benefit:Core Benefit of Namkeen is to satisfy hunger. 2.Basic Product:Basic Product of Namkeen is to provide Namkeen to eat. 3.Expected Product:Expected Product of Namkeen is to provide fresh, crunchy Namkeen made of good quality raw materials and good quality of packing. 4.Augmented Product:Augmented Product of Namkeen is to offer different variety of flavors and enough quantity at reasonable price. 5.Potential Product
otential Product of Namkeen includes fat free or low calorie Namkeen with different shapes like toys and different flavors like chocolate, mint etc.
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FRENZY
Wafer
Dal
Sev
Chavana Sing Bhujiya
Potato
Banana Moong
Chana
Aloo Ratlami 20 50 110 25 55 110
Salty . 25 55 110
Masala 25 55 110
20 35 75
25 55 110
20 35 75
25 55 110
Regular
Tomato
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25 55 110 25 55 110
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PRODUCT LINE: product line of frenzy ltd. is wafer,sev, dal,singbhujiya,chavana.
PRODUCT WIDTH: product width of a product refers to how many different lines the company carries. The product width that frenzy namkeen ltd carries is 5.
PRODUCT LENGTH: it refers to the total no of items in the mix. The product length of frenzy namkeen ltd is 11.
PRODUCT DEPTH: product depth of product mix refers to how many variants the company has in each line. Product depth of frenzy namkeem ltd is 37.
PRODUCT CONSISTENCY: product consistency refers to how much the product is related to each other. Product consistency of frenzy namkeen ltd is high.
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(2) PRICE : Pricing plays an importanat role in today?s world. A firm set a price for the first time when it introduces a new product. Price is an only factor that generates the revenues. Our company decided the pricing policy after taking into consideration of the competitor?s prices to enhance sales at introduction stage.
BRAND NAME Samart Balaji Real Hari om
PRICE(PER PACKET IN RS.) 5, 10,,20 5,10,,20 5, 10 ,20 5, 10 ,20
For consumer, Our Company?s prices are same as other competitor?s prices
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(3) PLACE: Place is concerned with linking the buyers & sellers. It includes the decision about the channel of distribution, means of transportation, warehousing, inventory control, etc. the seller needs to select a appropriate place for manufacturing a product in such way that it fulfills the criteria of availabilities to the prospective customers. Marketers should make a product available at as many places as possible so that it can easily attract the customers and increase its market share by the way of selling it to them.
(a) Location: Company address Plot no.2/3 associated ware house Near Ujala circle, Sarkhej.
(b) Distribution channel: FRENZY NAMKEEN PVT.LTD.
DEALER
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RETAILERS
CUSTOMERS
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(4) PROMOTION Promotion is a tool through which marketer communicate their Product to the customer. Following are the five promotion tools.
Promotion Tools
Advertising
Sales Promotion
Personal Selling
Direct Marketing
Public Relation
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Advertising.
Advertisement is any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. 5 M?s of Advertisement: Mission
Measurement 5 m?s of Advertisement
Money
Media
Message
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(1) MISSION Mission refers to setting of the advertisement goal as well as the advertising objective. I.e. our desired objective. We prefer informative advertisement because our aim is to make target market aware about our company. Our advertising objective depends upon the market situation i.e. degree of competition. Our main advertising aims are:1. To create consumer and dealer awareness. 2. To create favorable company image & goodwill. 3. To encourage immediate sales. 4. To persuade the consumer and retailers to purchase. (2) MONEY: Although advertising is treated as current expenses part of it is really an investment that built up intangible assets called “Brand equity”. Therefore, it is necessary to prepare an advertising budget. There are four specific factors to be considered when setting the advertising budget1)Stage in product life cycle: In the initial stage, our advertising budget is high because . we want to introduce our product to the customers. 2)Market share & consumer base: Again our main focus is on covering an enough market share as fast as possible. So again our budget is high. Once we have a set of loyal buyers & recognition in the market, we will require less marketing budget.
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3)Competition: When tough competition exists, we will make more spending on advertisement.
4)Advertising frequency: Advertisement frequency means no of advertisement requires to put the message among the consumers. When advertisement frequency is high, advertising budget will also be high. In our product, the price of advertising is as follows: For first year: Sources of advertisement Hoardings Newspaper Brochures By bus Amount (Rs.) 240000 600000 150000 54750
(3) MESSAGE: The message selection depends upon the following criteria:?Message generation ?Message evaluation and selection ?Message execution
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The common message delivered to our main dealers is just to create a great and flourished market for our product in present and in future.
Our message is “Drives you yearny”
(4) MEDIA: By advertising media is meant by the means through which advertisers communicate their message to likely customers to prospects with a view to influencing them in terms of the advertising objectives. Media types used by us : 1) Newspaper 2) Hoarding 3) Brochures 4) By bus
MARKET RESEARCH WHAT IS MARKETING RESEARCH?
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“Marketing research is systematic collection, design, analyzing and reporting of data and finding relevant to a specific marketing situation facing the company.”
MARKETING RESEARCH PROCESS: (1) Define the problem and research objective. (2) Develop the research plan. (3) Collection of information. (4)Analyze the information. (5) Report of finding
Step (1):?Define the problem and research objective. Our main objective in our research is finding the scope and feasibility of packaged namkeen in the namkeen industry. Step (2):?Develop the research plan. This involves the decision on the data sources, research approaches, research instrument, sampling plan, and contact method.
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(1) Data sources a. Primary Data Our research for primary source consists of “survey of the consumers and dealers.” We have visited manufacturing unit of namkeen to get the information.
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b. Secondary Data Secondary data are obtained by us from ?Marketing management by „Philip kotler?. We have used website : ?„www.google.com?
(2) Research Approaches There is five research approaches are as follows: We have used the “survey approach” through the questionnaire of the “consumers and dealers”.
(3) Research Instrument Particular Sample unit Sample size Sampling procedure Consumer analysis consumer 300 Convenient dealers analysis Dealers 100 Convenient
(4) Contact Method We got the response through personal interview to contact the consumers and dealers.
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Step (3):Collection of information In collecting the information, we faced some problems like: ?Some people refused to co-operate. ?The response of some people was biased and unreliable.
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Step (4):Analysis of information For analysis, we have distributed the various questions in tabulated form using frequency distribution and we have presented it in the different charts .
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Finding -1: “Do you eat Namkeen?” (As per gender) GENDER Male Female Total PERCENTAGE Yes 114 (40.43%) 168 (59.57%) 282 (100%) 94 No 12 (66.67%) 6 (33.33%) 18 (100%) 6 Total 126 174 300 PERCENTAGE 42 58 100
ANALYSIS: It has been observed from above graph that most of the people are eating namkeen in which females (59.57%) are more than males (40.43%).
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Finding-2: “Do you eat Namkeen?” (As per income)
INCOME (thousand) Yes No Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
Percentage
66 (23.40%) 12(66.67%) 78 26
132(46.81%) 06(33.33%) 138 46
54(19.15%) 00(%) 54 18
30(10.64%) 00(%) 30 10
282(100%) 18(100%) 300
94 06 100
ANALYSIS:
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It has been observed from above graph that the people whose family income is 5000 to 15000 (46.81%) eating more namkeen.
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Finding-4: “If yes, why do you eat Namkeen?” (As per income)
INCOME (thousand) As snacks To satisfy hunger Simply munching Any other reason Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
24(23.53%) 30(38.46%) 12(13.33%) 0(%) 66 23.40
30(29.41%) 42(53.85%) 48(53.33%) 12(%) 132 46.81
30(29.41%) 6(7.69%) 18(20%) 0(%) 54 19.15
18(27.65%) 00(%) 12(13.33%) 0(%) 30 10.64
102(100%) 78(100%) 90(100%) 12(100%) 282
36.17 27.66 31.91 4.26
Percentage
100
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ANALYSIS: It has been observed from above graph that the people whose income is 5000 to 15000 (29.41%) are eating namkeen as snacks as well as for simply munching and whose income is 16000 to 25000 (53.33%) are eating namkeen for simply munching.
Finding-5: “If yes, why do you eat Namkeen?” (As per Age)
Age As snacks To satisfy 3 to 15 16 to 25 26 to 35 36 onwards Total PERCENTAGE
6 (5.88%) 12(15.38%)
48(47.06%) 36(46.15%)
36(35.29%) 30(38.46%)
12(11.76%) 00(%)
102(100%) 78(100%)
36.17 27.66
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hunger Simply munching Any other reason Total
6(6.67%) 6(50%) 30 10.64
66(73.33%) 00(%) 150 53.19
00(%) 00(%) 66 23.40
18(20%) 6(50%) 36 12.77
90(100%) 12(100%) 282
31.91 04.26
Percentage
100
ANALYSIS: It has been observed from above graph that the people who are belonging to the age group of 26 to 35 (35.29%) are eating namkeen as snacks and 16 to 25(73.33%) for simply munching.
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Finding-6: “Which kind of Namkeen do you eat?” (As per income)
INCOME (thousand) Packaged Loose Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
66(25%) 120(45.45%) 54(20.45%) 24(9.09%) 264(100%) 00(%) 12(66.67%) 00(%) 06(33.33%) 18(100%) 66 132 54 30 282 23.40 46.81 19.15 10.64 Percentage
93.62 06.38 100
ANALYSIS: It has been observed from above graph that most of the people prefer to buy packaged (93.62%) namkeen rather than loose (6.38%) namkeen.
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Finding-7: “Which kind of Namkeen do you eat?” (As per age)
Age Packaged Loose Total 3 to 15 16 to 25 26 to 35 36 onwards Total PERCENTAGE
30(11.30%) 00(%) 30 10.64
138(52.27%) 12(66.67%) 150 53.19
66(25%) 00(%) 66 23.40
Percentage
30 (11.36%) 06 (33.33%) 36 12.77
224(100%) 18(100%) 242
93.62 6.38
100
ANALYSIS: It has been observed from above graph that the age group of 16 to 25 (52.27%) used to eat more packaged namkeen than the other age group.
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SECTION-1
Finding-8: “Why do you eat packaged Namkeen?” (As per income)
INCOME (thousand) Quality Hygienic Brand loyal Price Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAG E
Percentag e
48(25.53% ) 06(20%) 06(25%) 06(100%) 66 25
96(47.06% ) 12(40%) 12(50%) 00(%) 120 45.45
42(20.59% ) 06(20%) 6 (25%) 00(%) 54 20.45
18(8.82% ) 06(20%) 00(%) 00(%) 24 9.09
204(100% ) 30(100%) 24(100%) 06(100%) 264
77.27 11.36 9.09 2.27 100
ANALYSIS:
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It has been observed from above graph that all the income groups are believe in quality of namkeen (77.27%).
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Finding-9: “Why do you eat packaged Namkeen?” (As per age)
Age Quality Hygienic Brand loyal Price Total 3 to 15 16 to 25 26 to 35 36 onwards Total PERCENTAGE
Percentage
18 (60%) 06(20%) 06(20%) 00(%) 30(100%) 11.36
108(78.26%) 42(63.64%) 18(13.04%) 12(18.18%) 06(4.35%) 12(18.18%) 06 (4.35%) 00(%) 138(100%) 66(100%) 52.27 25
18(60%) 06(20%) 06(20%) 00(%) 30(100%) 11.36
186 42 30 06 264
70.45 15.91 11.36 2.27 100
ANALYSIS: It has been observed from above graph that all the age groups also consider the factor of quality while purchasing packaged namkeen.
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Finding-10: “Which brand of namkeen do you prefer?” (As per income)
INCOME (thousand) Samrat Balaji Real Hariom Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
12(18.18%) 18(15%) 18(33.33%) 48(72.72%) 90(75%) 36(66.67%) 00(%) 00(%) 00(%) 06(9.09%) 12(10%) 00(%) 66(100%) 120(100%) 54(100%) 25 45.45 20.45 Percentage
06(25%) 18(75%) 00(%) 00(%) 24(100%) 9.09
54 142 00 18 264
20.45 72.73 6.82 100
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ANALYSIS: It has been observed from above graph that all the income group (72.73%) mostly eat balaji namkeen and (20.45%) people eat samrat namkeen.
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Finding-11: “Which brand of namkeen do you prefer?” (As per age)
Age Samrat Balaji Real Hariom Total 3 to 15 16 to 25 26 to 35 36 onwards Total PERCENTAGE
00(%) 30(100%) 00(%) 00(%) 30(100%) Percentage 11.36
30(21.74%) 102(73.91%) 00(%) 06(4.35%) 138(100%) 52.27
18(27.27%) 48(72.72%) 00(%) 00(%) 66(100%) 25
06(20%) 12(40%) 00(%) 12(40%) 30(100%) 11.36
54 192 00 18 264
20.45 72.73 00 6.82 100
ANALYSIS: It has been observed from above graph that the people whose age is 36 onwards prefer balaji (40%) as well as hariom (40%).
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Finding-12: “Why do you prefer the respective brand?” (As per income)
INCOME (thousand) Taste Price Brand loyal Other reason Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
24(36.36%) 42(35%) 30(55.56%) 12(18.18%) 18(15%) 00(%) 12(18.18%) 36(30%) 18(33.33%) 18(27.27%) 24(20%) 06(11.11%) 66(100%) 120(100%) 54(100%) 25 45.45 20.45 Percentage
06(25%) 00(%) 12(50%) 06(25%) 24(100%) 9.09
102 30 78 54 264
38.64 11.36 29.55 20.45 100
ANALYSIS: It has been observed from above graph that most of the people prefer the respective brand because of its taste (38.64%).The people whose income is 5000 to 15000 prefer respective
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brand because of taste (35%) as well as brand loyalty (30%) and reach people whose income is above 25000 prefer the respective brand because of brand loyalty.
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Finding-14: “Your brand gives you...?” (As per income)
INCOME (thousand) High satisfaction Satisfaction Dissatisfaction High dissatisfaction Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
18(27.27%) 48(72.73%) 00(%) 00(%) 66(100%) 25
78(65%) 42(35%) 00(%) 00(%) 120(100%) 45.45
30(55.56%) 24(44.44%) 00(%) 00(%) 54(100%) 20.45
00(%) 24(100%) 00(%) 00(%) 24(100%) 9.09
126 138 00 00 264
47.72 52.27 00 00 100
Percentage
ANALYSIS:
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It has been observed from above graph that the all the income group of people get satisfaction (52.27%) followed by high satisfaction (47.72%).
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SECTION-2
Finding-15: “Will you start eating packaged Namkeen?” (As per income)
INCOME (thousand) Yes No Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
Percentage
00(%) 00(%) 00 00
12(66.67%) 00(%) 12 66.67
00(%) 00(%) 00 00
06(33.33%) 00(%) 06 33.33
18(100%) 00 18
100 00 100
ANALYSIS: It has been observed from above graph that people are ready to start eating packaged namkeen (100%). K.S. School of Business Management 80
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Finding-16: “Will you start eating packaged Namkeen?” (As per age)
Age Yes No Total 3 to 15 16 to 25 26 to 35 36 onwards Total PERCENTAGE
Percentage
00(%) 00(%) 00 00
12(66.67%) 00(%) 12 66.67
00(%) 00(%) 00 00
06(33.33%) 00(%) 06 33.33
18(100%) 00 18
100 00 100
ANALYSIS: It has been observed from above graph that the age group of 16 to 25 (66.67%) and 36 onwards(33.33%) eager to start eating packaged namkeen.
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Finding -1: “Which brand of packaged Namkeen do you sell?”
Brand Samrat Balaji Real Hariom Any other Total
20 60 8 12 0 100
Percentage 20 60 8 12 0 100
ANALYSIS: It has been observed from above graph that the dealers most selling brand is balaji 60%,samrat 20%, hariom 12% and real 8%.
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Finding -2: “From where do you buy packaged Namkeen?”
Where Company Whole seller Total
96 04 100
Percentage 96 04 100
ANALYSIS: It has been observed from above graph that the dealers are buy packaged namkeen mostly from company 96% .
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Finding -3: “Which factors do you consider while purchasing packaged Namkeen?”
Brand Price Quality Easy availability advertising Any other Total
10 50 06 30 04 100
Percentage 10 50 06 30 04 100
ANALYSIS: It has been observed from above graph that dealer consider first is quality 50% and second is advertising 30% while purchasing packaged Namkeen.
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Finding -4: “Do you get any credit facility from your company?” Percentage 90 10 100
Yes No Total
90 10 100
ANALYSIS: It has been observed from above graph that dealer get credit facility 90%.
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Finding -5: “Are you interested in selling new brand of namkeen if its quality is as good as compared to other brands that you are selling?” Percentage 94 06 100
Yes No Total
94 06 100
ANALYSIS: It has been observed from above graph that 94% retailers are ready to selling new brand of namkeen if its quality is as good as compared to other brands that they are selling.
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ORGANISATION CHART
BOD MD
PRODUCTION MANAGER
MARKETING MANAGER
A/C & FINANCE MANAGER
SUPERVISOR S
SALES EXECUTIVE
ACCOUNTANT
WORKERS
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SALARY STRUCTURE
Designation SR 1 2 3 4 5 6 7 8 9 10 BOD MD/GM MANAGER Supervisor Accountant Sales executive Workers Security guard Peon Driver
No. of person 5 1 3 1 1 1 30 2 2 4
Salary per month 50000 35000 25000 9000 11000 8000 4500 4000 4000 3500
amount 250000 35000 75000 9000 11000 8000 135000 8000 8000 14000
Annual salary 3000000 420000 900000 108000 132000 96000 1620000 96000 96000 168000
total
553000
6636000
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?EMPLOYEE WELFARE AND RETENTION The employee welfare and retention is crucial affair for any organization. Employees are the arms and legs of any organization. It is very important to pay close attention towards the problems of the employees working in the organization.
? 1. 2. 3. 4.
Employee welfare schemes Casual leave :- 10 days per year Sick leave :- 8 days per year Bonus :- 1 month?s salary per year The workers will be given a half of the advanced salary if there is any emergency.
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JOB DESCRIPTION AND SPECIFICATION (1)Production Manager ?Job Specification ?Job Title: Production Manager ?Qualification: Formal Schooling: 12 Any post graduate program me related to production management from a recognized institution ?Experience: Minimum 3 year. ?Skill: Effective plan maintenance, ability to take work from subordinate, Good communication skill ?Job Description ?Report To: Board of Director ?Supervises : Workers ?Functions: ?To apply innovative methods to achieve the production target in stipulated time period. ?To be aware of latest innovation taking place in similar industry regarding machines and production. ?To purchase raw material considering good quality & keep them properly stored. ?To co-ordinate with marketing & production department for the smooth functioning of company ?Responsibilities: ?Responsible for effective production schedule and arrangement of labour. ?Responsible for not achieving target within stipulated time. ?Responsible for effective ordering quantity Check the quality of goods
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?To compare variety of prices & quality of raw material and to purchase suitable and Affordable material
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(2) Finance Manager ?Job Specification ?Job Title: Finance Manager ?Qualification: Formal Schooling: 12, M.B.A in finance/C.A ?Experience: Minimum 1 Year. ?Skill: Good communication, dynamic, having leader ship & administrative quality ?Job Description ?Report To: Board of Director ?Functions: ?To determine optimal capital structure and work toward its attainment ?To negotiate, marketing, production & finance budget and to prepare annual budget to Achieve financial goals Fund Management Budgeting and timely finalization of account . ?Responsibilities ? To maintain enough liquidity level ? Responsible for investment return, financial losses, financial plan & its execution ? Responsible for timely payment to creditors
(3) Marketing Manager ?Job Specification ?Job Title: Marketing Manager ?Qualification: Formal Schooling: 12 M.B.A in marketing ?Experience: Minimum 1 Year. ?Skill: Good communication, creative by nature
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?Job Description ?Report To: Board of Director ?Functions: ?To plane marketing strategies based on budget ?To take decision regarding promotion tools & advertising budget ?To co-operate with production and financial manager ?To build brand name of company ?To approach the dealer and consumer to give self-space to our product ?Responsibilities ? Product positioning ? Responsible for complaints of any customers
(4) Accountant ?Job Specification ?Job Title: Accountant ?Qualification: M.com with sound computer knowledge ?Experience: Minimum 1 Year. ?Job Description ?Report To: Finance manager ?Functions ?To keep the record of daily vouchers, cash books, and statement of financial position ?To keep the track of debtors and send letters of reminder ?To maintain all the records and handle all legal formalities like income-tax and sales-tax ?Responsibilities ?Responsible to submit all records and financial report to finance manager ?To maintain records of administrate and banking transaction
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?To get books of account audited after regular interval (5) Supervisor ?Job Specification ?Job Title: Supervisor ?Qualification: Graduate in any stream ?Experience: Experience is not a barrier ?Skill: Ability to work with peers, stable mentality ?Job Description ?Report To: Production manager ?Functions ?To perform the work given by upper management ?To instruct workers for effective work ?To supervise the production processes ?Solve the problem of workers ?Responsibilities ?Responsible for checking the daily performance of worker ?Responsible for lower quality of finished good
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(1) LAND ?AREA: 2500 square fit ?LOCATION: plot no.2/3 associated ware house, Near ujala circle, Sarkhej, ?COST OF LAND: Rs.1,25,40,000/-(inclusive of legal charges Rs.) ?LOCATION ANALYSIS: Key factor for any firm is setting up an industry and designing its convenient location. The location of the unit should be such that its gives maximum benefit for the lifetime because it is not advisable to shift the whole unit after some years giving lame excuses of inappropriate conditions. The location should be such that it should be easy to get raw materials and even the market where goods are to be sold. After making some comparisons of all cost and benefits, we have decided to set up our unit at sarkhej.There is a benefit that this industrial area is well developed and well maintained. Labor is not big problem as it is easy available.. Transportation is not a problem here. We would have the benefit of an interrupted oil and water supply. Electricity is also properly available here.
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?CRITERIA FOR SELECTION OF THE LOCATION : 1) Transportation facility : We have selected our location at sarkhej. We would require raw materials like potato, banana, masalas, oil, etc. which are available from the kalupur market. The availability of raw material will easily and quickly be met. 2) Power and fuel: For the production , power is obtain from “Gujarat electricity board”. For fuel we use wood which is easily available. 3) Water: The water for the production usage and general usage will be supplied by the local water provider. 4) Man power: Man power can be easily available from the nearby places. Workers and labors are easily available at cheaper rate.
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(2) BUILDING: There is production unit, administration unit, security office, storage unit, etc.in our organization. Construction area:
Production unit; 950 sq.fit Security office: 70 sq.fit Administration office: 2000 sq fit Storage unit:250 sq.fit
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(3) PLANT & MACHINARY (1) Potato peeling machine
Name Price Weight Capacity
Potato peeling machine 140000 78kg 550kg to 700kg/hrs
FUNCTION:
To wash & peel the potatoes for making potato wafers.
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(2) Potato slicing machine
Name Price Weight Capacity
Potato slicing machine 125000 28kg approx... 550 to 700 kg/hrs
FUNCTION: To slice the potatoes into thin slices for making potato wafers as per required type and thickness. It is possible to make different types by simply changing the cutting knife of the machine.
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(3) Slice washing machine:
Name Price Weight Capacity
Slice washing machine 110000 260kg 300kg/hrs
FUNCTION: To wash the prepared slice and remove starch from it.
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(4) Water de-hydrator machine
Name Price Weight Capacity
Water de-hydrator machine 105000 28kg 1/2" hp Motor, 100 Kg/hr. machine capacity.
FUNCTION: To reduce the moisture content from the slice so that they get easily fried in the frying machine.
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(5) Continuous frying machine:
Name Price Weight Capacity
Continous wafer frying machine 125000 4.5 Tonne 250-300kg/hrs
FUNCTION: To fry the slices in hot cooking oil.
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(6) Oil extractor machine
Name Price Weight Capacity
Oil extractor machine 55000 85kg 6-7of product in single batch
FUNCTION: packing.
To extract the excess oil from the wafers, sev, dal, etc.before
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(7) Automatic seasoning machine:
Name price Weight Capacity
Automatic seasoning machine 64000 130kg 300kg per min
FUNCTION:To add oil and required seasoning to give the different flavors to the wafers.
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(8) Automatic pouch packing machine:
Name price weight capacity
Automatic pouch packing machine 165000 100-120kg 60-100packet/hrs
FUNCTION: To pack the wafers into attractive printed pouches with gas flushing.
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(9) Masala mixing machine:
Name price weight capacity
Masala mixing machine 53000 100-120kh 60-100kg/hrs
FUNCTION: To mix the masala in different products like potato wafers, banana wafers, singbhujiya, dal, sev, etc.
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(10) Sev making machine:
Name Price Weight Capacity FUNCTION: To make sev.
Sev making machine 95000 77kg 50kg/hrs
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(11) Dough making machine:
Name Price Weight Capacity
Dough making machine 75000 120kg 15-80kg/hrs
FUNCTION: To prepare the dough for namkeen by mixing gram flour with spices, other additives and water.
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(12) Dough Extruder:
name Price Weight Capacity
Dough extruder 73000 85kg 50kg/hrs
FUNCTION: To extrude the prepared dough for namkeen into fine standards.
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(13) Mung dal, chana dal washing machine:
Name price Weight Capacity
Dal washing machine 100000 58kg 300kg/hrs
FUNCTION: To wash dal before frying.
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(14) Packing machine:
Name price Weight Capacity
Packing machine 155000 80kg 5-10packet per min
FUNCTION: For packing of all products.
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(15) Frying pan with burner:
Name price Weight Capacity
Frying pan with burner 70000 90kg 80-90kg.hrs
FUNCTION: For fry singbhujiya, sev, dal, etc.
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(16) Automatic dal frying machine
Name Price Weight Capacity
Automatic dal frying machine 175000 85kg 80 Kg/hr. to 400 Kg/hr.
FUNCTION: Automatically fry the dal.
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(17) Oil fried Boiler:
Name
price
Weight Capacity
Oil fried boiler 190000 980kg 30-300kg/hrs
FUNCTION: To circulate oil to different machines.
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Cost of plant & machinery Sr.No 1 2 3 Name of No. of Cost(Rs.) Total Suppliers machine machine cost Peeling 1 140000 140000 JAS Enterprise,Rakhiyal machine road,Ahmedabad. Slicing 2 125000 250000 Labh group,C G machine Road,Ahmedabad. Slice 2 110000 220000 Labh group,C G washing Road,Ahmedabads. machine Water de2 105000 210000 Zil hydrator foods,Shahpur,Ahmedabad. Continuous 2 125000 250000 JAS Enterprise,Rakhiyal wafer road,Ahmedabad. frying machine Oil 3 55000 165000 JAS Enterprise,Rakhiyal extractor road,Ahmedabad. Automatic 2 64000 128000 Labh group,C G seasoning Road,Ahmedabad. machine Automatic 2 165000 330000 JAS Enterprise,Rakhiyal pouch road,Ahmedabad. packing machine Masala 2 53000 106000 Zil mixing foods,Shahpur,Ahmedabad. machine Sev making 1 95000 95000 JAS Enterprise,Rakhiyal machine road,Ahmedabad. Dough 1 75000 75000 Labh group,C G making Road,Ahmedabad. machine Dough 1 73000 73000 Labh group,C G extruder Road,Ahmedabad. Dal 1 100000 100000 Labh group,C G washing Road,Ahmedabad. machine
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4 5
6 7
8
9
10 11
12 13
14 15
16
17
Packing machine Frying pan with burners Automatic dal frying machine Oil furnace boiler
1 1
155000 70000
155000 JAS Enterprise,Rakhiyal road,Ahmedabad. 70000 JAS Enterprise,Rakhiyal road,Ahmedabad. 175000 Labh group,C G Road,Ahmedabad. 190000 Zil foods,Shahpur,Ahmedabad.
1
175000
1
190000
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(3)furniture & fixtures It includes telephone,tables,chairs,computers,electrical gadgets and equipments. Items Conference table Office table Fans Water cooler A.C Chairs Sofa sets Other electrical gadgets Computers Printer Fire extinguish Fax machine Telephone TOTAL Quantity 1 4 21 2 6 27 1 Price 25000 10000 15000 25000 25000 Total Amount 25000 40000 24240 30000 150000 69700 25000 210000 210000 24000 30000 8000 35000 880940
6 3 5 1 7
8000 6000 8000 5000
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(4) Raw materials: ? POTATO: Potatoes are purchased from Darbar vegetable, kalupur Keri , pitha, Ahmadabad 380002.
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?
BANANA: Bananas are purchased from Kisan vegetable, kalupur Keri , pitha, Ahmadabad 380002.
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?
MOONG DAL : it is purchased from shrinath Anna bhandar, kalupur, Ahmedabad
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?
CHANA DAL: : it is purchased from shrinath Anna bhandar, kalupur, Ahmedabad
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?
PEANUTS: : it is purchased from shrinath Anna bhandar, kalupur, Ahmedabad
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Wood:
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?
Oil: it is supplied by shrinath Anna bhandar, kalupur, Ahmedabad
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? Masala
?
Red chili powder : it is supplied by shrinath Anna bhandar, kalupur, Ahmedabad
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? White chili powder: it is purchased from shrinath Anna bhandar, kalupur, Ahmedabad
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? Black salt: : it is purchased from shrinath Anna bhandar, kalupur, Ahmedabad
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COST OF RAW MATERIAL
Raw material Oil Fuel (wood) 1. FOR WAFER Potato Banana 2.FOR DAL Chana dal Mung dal 3.for bhujiya Besan Gram flour(ara) Ground nut 4.for aloo sev Gram flour Aloo powder 5.for ratlami sev Besan 6.for chavana Rice pauwa Maize pauwa Ganthiya Bundi Peanuts Mung dal Ground nut Chana dal
Quantity (per kg/year) 96000 120000
Cost (Rs./kg) 68 5
Total 6528000 600000
280000 160000
10 12
2800000 1920000
10000 10000
32 55
320000 550000
1800 1200 600
42 100 60
75600 120000 36000
4800 250
100 500
480000 125000
7200 500 500 700 240 120 80 60 80
42 35 40 60 60 60 55 60 32
302400 17500 20000 42000 14400 7200 4400 3600 2560
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Besan (for sev ,300 kg) MASALA white salt Black salt Mari White chili powder Red chili powder Sugar Tomato powder(flavour) Onion powder(flavour) TOTAL
240 6000 300 240 60 120 120 250 200 701660
42 11 25 160 180 120 32 500 500 2998
10080 66000 7500 38400 10800 14400 3840 125000 100000 14344680
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Note: There is no closing stock of raw material at the end of the year except masalas ,oil and wood because masalas are purchased every year & other raw materials are purchased at the end of every 4 months which are converted into finished goods. All the prices are subject to change as per the market condition. Storage facility: ? For raw material For all the Raw material mentioned above are stored in storage department. ? For finished goods For all the finished goods, we have a separate dispatched department. In dispatched department all the finished goods are stored & from there it will be dispatched.
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Process ?Wafers 1. potato wafers:
Ingredients: Potatoes, edible oil and Iodized Salt for Simple and for masalas Wafers add chili powder and Spices. The Manufacturing process: The simplest chips of the kind that are just cooked and salted, but manufacturers can add a wide variety of seasonings of herbs, spices, cheese or artificial additives. Potatoes wafers must be manufactured in a scientific manner and under hygienic conditions. The production process mainly comprises of the following steps:
?Washing and peeling: Fully grown and ripe potatoes are firstly thoroughly washed before peeling them with the help of a peeler. Then these potatoes are trimmed and put in brine water for 30-35 minutes to prevent browning.
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?Slicing and blanching: Afterwards they are cut in the required sizes on slicing machine. These slices are blanched in boiling water. ?Drying and frying: Then the blanched potatoes are placed on drying trays which are then put in the drying machine. Temperature of dryer is maintained in the range of 140 to 150?f.after drying they are fried in edible oil to make them crisp and brown. ?Packaging: the fried potato wafers are then kept on the sieve to absorb excess of oil, cooled and other ingredients like salt, spicy are then packed in polythene bag. Mixture is sprayed as per required taste. Cooled potato wafer
2. Banana wafers
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Ingredients: Bananas, edible oil, chili powder, spice and iodized salt for masala wafer and for simple instead of chili, take Mari powder. Manufacturing process: It is very well established and standardized. Damaged or ripe bananas are taken out during inspection and only good quality unripe bananas are washed in water. Then they are peeled and trimmed before slicing or cutting them in required size. Then they are washed in boiled water and dried. Dried pieces are deep fried and then either salt or spices or both are applied on them. After cooling, they are packed. The process and weight loss is in the range of 15% to 20%. The process flow chart is as under. Sorting and washing of bananas ? Peeling and slicing ? Washing in boiled water ? Deep frying ? Seasoning and packing
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Dal 1.Mung dal Ingredients: mung dal, edible oil and iodised salt. Manufacturing process: Mung dal is firstly polished in dal polisher machine. Then after it is washed in the dal washer. After washing dal, it will be put to automatic frying machine after frying. It will put in the oil exclator to absorb excess oil from it. After all these process, iodised salt will be added. Dal is fried in vegetable oil. Process flow: Polishing ? Washing ? Frying ? Excelarating oil ? Masala mixing ? Seasoning and packing
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2.Chana dal Ingredients: chana dal, edible oil, spices and iodised salt Manufacturing process: chana dal is firstly polished in dal polisher machine. Then after it is washed in the dal washer. After washing dal, it will be put to automatic frying machine after frying. It will put in the oil exclator to remove excess oil from it. After all these process, iodised salt will be added. Dal is fried in vegetable oil.after absorbing excess oil, it will put to masala mixing machine to Process flow: Polishing ? Washing ? Frying ? Excelarating oil ? Masala mixing ? Seasoning and packing
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Sev
1. Aloo sev: Ingredients: potatos, iodised salt, edible oil and ara flour. Manufacturing process: Ara flour and boiled potatos are crushed and mix up with iodised salt, other additives and water, after preparing dough extruder, it is transferred to sev making machine and then frying machine. After frying it is transferred to the oil exctrator to absorb excess oil. 2. Ratalami sev: Ingredients: Math ,flour, edible oil, besan, iodised salt, mung flour. Manufacturing process: Math, flour, besan, mung flour are mixed with spices. Other additives and water by dough extruder. Then after it will put to sev making machine and then after automatic frying machine. After frying it is transfered in an oil exclator to absorb excess oil.
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Sing bhujiya
Ingredients: flours of chanadal, besan, math, fried peanuts, edible oil, iodised salt, chili powder and spices. Manufacturing process: flour is prepard by flour mixer.after preparing it.it is mixed up proporfionally to make a dough,the fried peanuts are added in it. Then after it is fried by using frying pans.after frying it is put in the masala mixing maching to mix the masala.
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Chavana
Ingredients: Rice poha, maize poha, ganthiya, bundi, vatana,moong dal, peanuts,chana dal,sev. Manufacturing process: all the ingredients are mixed up and then add necessary masalas in it.
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Plant Layout
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COST OF PROJECT
PARTICULAR Land Building Plant & Machinery Furniture Other asset Preliminary expenses Working capital Total
AMOUNT (RS.) 12540000 8780000 2732000 573940 607000 1252750 1486315 27972005
MEANS OF FINANCE PARTICULAR Share capital 11% loan from IDBI Total AMOUNT(RS.) 19972005 8000000 27972005
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COST OF LAND
DISCRIPTION AREA(SQ.FIT) RS. PER SQ.FIT 5000 5000 5000 5000 5000 5000 5000 5000 TOTAL
RM STORAGE PACKING UNIT DISPATCHED UNIT CONTROL UNIT SECURITY OFFICE PARKING SPACE FREE SPACE TOILET & WASH ROOM DUCUMENTATION& LEGAL FEES TOTAL
250 500 300 950 70 170 110 150 -
125000 2500000 1500000 4750000 350000 850000 550000 750000 40000
12540000
1 SQ.FIT = RS. 5000
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COST OF MACHINERY
Sr.no Name of machine
1 2 3
4 5
6 7
8
9
10 11
12
Peeling machine Slicing machine Slice washing machine Water dehydrator Continuous wafer frying machine Oil extractor Automatic seasoning machine Automatic pouch packing machine Masala mixing machine Sev making machine Dough making machine Dough extruder
No. of machine 1 2 2
Cost(Rs.) 140000 125000 110000
Total cost 140000 250000 220000
2 2
105000 125000
210000 250000
3 2
55000 64000
165000 128000
2
165000
330000
2
53000
106000
1 1
95000 75000
95000 75000
1
73000
73000
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13 14 15 16
17
Dal washing machine Packing machine Frying pan with burners Automatic dal frying machine Oil furnace boiler
1 1 1 1
100000 155000 70000 175000
100000 155000 70000 175000
1
190000
190000
COST OF BUILDING
particular
Area(in.sq.fit) 950 250 300 500 2000 700 250 600 450 2000 70 150 170 110
Total 1900000 500000 600000 1000000
1 flor Control unit Storage unit Dispatched unit Packaging unit Sq. fit nd 2 flor Conference room M.D cabin Manager cabin Waiting room Sq.fit Security office Wash room Parking space Free space Total
st
1400000 500000 1200000 900000 140000 300000 3400000 8780000
1 SQ.FIT = Rs.2000
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COST OF FURNITURE AND FIXTURE PARTICULAR Conference table Office table Fans Water cooler A.c. Chair Sofa Other-electrical gudgets TOTAL UNIT 1 4 2 6 27 1 UNIT PRICE 25000 10000 15000 25000 25000 TOTAL 25000 40000 24240 30000 150000 69700 25000 210000 573940
COST OF OTHER ASSETS PARTICULAR Computer Printer Fire-extinguish equipment Fax Telephone Vehicle TOTAL UNIT 6 3 5 1 7 UNIT PRICE 8000 6000 8000 5000 TOTAL 210000 240000 30000 8000 35000 300000 607000
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COST OF PRELIMINARY EXPENSES ADVERTISEMENT EXPENSES HORDING SIZE 40*20 40*20 Total News paper Gujarat samachar Ahmedabad times Broser(10,000 at Rs.15) By bus(Rs.150 per day) Total OTHER PRE-OPERATING EXPENSES Stamp duty Consultation fees Cost of procuring license Miscellenous expenses Certificate from Gujarat pollution control board TOTAL PRELIMINARY EXPESES 30000 110000 55000 10000 3000 1252750 Rate 20,000 30,000 Area SG Highway Relief road No. of hoardings 1 1 Price per month 10,000 10,000 Total 1,20,000 1,20,000 2,40,000 Total 2,40,000 3,60,000 1,50,000 54,750 10,44,750
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doc_149364394.pdf
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
A FEASIBILITY REPORT ON
“PACKAGED NAMKEEN”
GROUP-D
THIRD YEAR M.B.A.
2010-2011
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K.S.SCHOOL OF BUSINESS MANAGEMENT GUJARAT UNIVERSITY AHMEDABAD
CERTIFICATE
This is to certify that member of Group “D” of third year M.B.A of K.S. SCHOOL OF BUSINESS MANAGEMENT have successfully completed their feasibility report on packaged namkeen for the academic year 2010-2011.
DATE OF SUBMISSION: MARCH 10, 2011. PROJECT GUIDE SIGNATURE : MS. SHAMINA ANSARI :
K.S. SCHOOL OF BUSINESS MANAGEMENT K.S. School of Business Management 2
GUJARAT UNIVERSITY AHMEDABAD- 380009.
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SR NO. 1 2 3 4 5 6 7 8 9 10 11
NAME Radhika S Khambhala Najib R Khanwala Komal D Parmar Namrata R Shah Neha H Siddhapura Devang N Chavda Komal D Patel Vishal G Modi Vibhusha J Naliyapara Pooja S Panchal Monika P Patel
ROLL NO. 3019 3020 3037 3061 3067 3090 3100 3107 3109 3112 3120 PR OJE CT TE AM
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Faculty Guide Signature Submission Date
: MS. Shamina Ansari : :
INDEX
1 2 3 4 5 6 7 8
PARTICULAR Acknowledgement Preface Introduction of product History of product Introduction of company Project at glance Feasibility study steps Formation of the company
PAGE NO. 6 8 10 11 12 13 15 16
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?Certificate of incorporation Environment scanning ? Pest analysis ? SWOT analysis Market feasibility ? 4 P?s of marketing ? Market research ? Findings and conclusion Human resource feasibility ? Organization chart ? Job profile Technical feasibility ? Input ? Process ? Plant layout
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Financial feasibility ? Cost of project ? Balance sheet ? Cash flow statement ? Working capital statement ? Income-expenditure statement ? Ratio analysis Capital Budgeting Ratio Analysis Conclusion BIBLIOGRAPHY & WEBOGRAPHY Appendix (Questionnaire)
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ACKNOWLEDGEMENT
We express our great thanks to our college “K.S. SCHOOL OF BUSINESS MANAGEMENT” and it?s Director DR.SARLA ACHUTHAN for giving us the chance of guiding ourselves to learn various aspects practically.
We would like to show our greatest appreciation to MS.SHAMINA ANSARI. We can?t say thank you enough for her tremendous support and help . We feel motivated and encouraged every time. We attend her meeting. Without her encouragement and guidance this project would not have materialized.
Apart from the efforts of us, the success of this project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project.
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PREFACE
We have made feasibility report on the establishment of our company. The name of our company is Frenzy in our project.The important of our project presentation is to build theoretical as well as practical knowledge of how to set up an enterprise and how to work in a team.
During the project work for the technical feasibility, we have takeoff the visit of Hariom namkeen company which produces namkeen products from where we came to know the machineries required for the production process and other related information. In the marketing feasibility survey we have done the survey of customers and by analyzing this survey we found market of namkeen products.
The most important feasibility is financial feasibility. Where we get to know about the cost and profit of the product and expected profit of future. These all things are discussed in details further in the project report.
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Introduction of packaged namkeen
A Namkeen is seen in western culture as a type of food that is not meant to be eaten as part of the main meals of the day (break fast, lunch, and diner). Rather, the food is intended as a namkeen something to temporarily tide a person?s hunger and provides a brief supply of energy for the body. Namkeen are designed to be less perishable, more durable, and more appealing than natural foods. They often contain substantial amounts of sweeteners, preservatives, and appealing ingredients such as chocolate, peanuts, and specially designed flavors (such as flavored potato chips, other namkeen). Foods manufactured primarily as namkeen are often classified as junk food: they have little or no nutritional value, and are seen as contributing towards general health and nutrition. The namkeen Industry in market-driven societies such as the United States generates billion of dollars in revenue each year. The market for namkeen is enormous, and a number of large corporations are constantly struggling to capture larger shares of the namkeen market. Consequently, heavy promotions are used to convince consumers to buy namkeen. Namkeen are advertised far more than regular nutritional foods (such as fruit, vegetables, meat, dairy products), and the
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flashiest TV commercials and advertising campaigns are often designed to sell namkeen. With growing Concerns for nutrition, diet, weight control and general health, some people are making a conscious effort to eat more healthy, natural snacks such as fruit (fresh or dried), vegetables (carrot sticks), nuts and cereal grains (granola, granola bars, rice cakes).
HISTORY OF PACKAGED NAMKEEN
It is believed that the original namkeen recipe was created by George Crum, a chief at the Moon Lake Lodge in Saratoga Springs, New York on August 24, 1853. He was fed up with a customer, by some accounts Cornelius Vanderbilt, who continued to send his fried potatoes back, because they were too thick. Crum decided to slice the potatoes so thin that couldn?t be eaten with a fork. Against Crum?s expectation the guest was ecstatic about the chips. They became a regular item on the lodge?s menu under the name Saratoga chips. They soon became popular throughout New England.
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A mass marketed potato chip could not become popular until the 1920s when the Mechanical potato peeler was invented. This product was developed by Herman Lay, a traveling salesman in the Southern United States. A potato chip is one of the types of namkeens. The potatoes are cut into very thin slices and deep fried (and recently, backed) until crisp and then cooled and packaged for sale. The simplest chips are just fried and salted, but a wide variety of seasonings (mostly made using MSG and a few herbs/spices) are used to [product various seasoned chips. Potatoes chips generate a sizable amount of revenue in the American namkeen industry, with hundred of millions of dollar worth of the food being sold every year. Another type of potato chip, notably the Pringle?s brand, is made by pressing dough made from ground potatoes into the familiar potato chip shape before frying. This makes chips that are very uniform in size and shape, which allows them to be stacked and packaged in rigid tubes. The success of potato chips also gave birth to fried corn chips, with such brands as Fritos, CCs and Doritos dominating the market.
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Introduction of company
Name:- Frenzy Namkeen Pvt. Ltd. Logo:-
Punch Line:Name:-
“Drives you yearny”
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Frenzy means “crazy” or “uncontrolable.The name frenzy itself suggest that how the people are crazy about namkeen.they can?t control themselves to eat this product. That is why we have suggested this name.
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PROJECT AT GLANCE
Name Product Constitution Address Frenzy Namkeen Pvt. Ltd. Packaged Namkeen Private Ltd Company Plot no.2/3 associated ware house, Near Ujala circle, Sarkhej.
Date Of Incorporation Total Cost Of Project Means Of Finance ?Share capital ?Loan From IDBI
1 April,2011 2,79,72,005 1,99,72,005 80,00,000
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PROJECT REASONING
We have selected and accepted this project because the product, packaged namkeen is very hygienic. In today?s world people always preferred to buy products that gives a good quality. There is also an availability of products of loose namkeen but now a day?s packaging is very necessary for a product and it is a very important tool for marketers as well. For some products like eatables they need protection. It is the first thing that consumer see when they look at a product. So it has to be very attractive and gets the attention of the consumer. The packaging is the thing that differentiates the hundreds of products on a shelf so it plays a very important role in compulsive buying. Packaging keeps namkeen products fresh, free of contaminants and also to protect against possible damage. Now a days, in growing economies standard of living of the people is high that is why this product has a greater scope to be succeed in future people always demand good quality product. So because of the demand for this product is increase day by day due to its factors, it?s a peak time to enter the market.. So we have selected & accepted this project.
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FEASIBILITY STUDY STEPS
MEANING OF FEASIBILITY REPORT A feasibility report means a report which projects the practical viability of a venture with respect to different dimensions. ?MARKETING FEASIBILITY From marketing point of view it is important that the product is accepted and adored by customers. In order to do so marketing department will have to check weather their strategies are viable or no in terms of effectiveness. ?TECHNICAL FEASIBILTIY This phase of feasibility study includes requirement of plant, machineries, miscellaneous fixed assets, furniture, etc. large capital is required for production of packaged namkeen. ?FINANCIAL FEASIBILITY An industry has to see whether the amount invested is viable in terms of return and anticipated revenues. Careful inspection of all the data related to balancesheet, cash flow aspect, depreciation, description ?SOCIAL FEASIBILITY It should not only viable from the above mentioned angles, but it must be such that it does not harm the community. Mankind is a community that we all stand
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in a relation to each other, that there is a public end and interest of society which each particular is obliged to promote, is the sum of morals.
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CERTIFICATE OF INCORPORATION NO.UJHG45945839
I hereby certify that FERNZY NAMKEEN PVT.LTD. is incorporated under the company act 1956 and the company is private limited. Given under my hand at Ahmadabad this first day of April, 2011.
SD/Name: Assistant Registrar of companies, Seal of Registrar of Companies Gujarat.
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ENVIORNMENT SCANNING
PEST ANALYSIS There are many factors in the macro-environment that will affect the decisions of the managers of any organization. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help analyze these factors managers can categories them using the PESTEL model. This classification distinguishes between:
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Political factors.
These refer to government policy such as the degree of intervention in the economy. What goods and services does a government want to provide? To what extent does it believe in subsidising firms? What are its priorities in terms of business support? Political decisions can have impact on many vital areas for business such as the education of the workforce, the health of the nation and the quality of the infrastructure of the economy such as the road and rail system.
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Economic factors.
These include interest rates, taxation changes, economic growth, inflation and exchange rates. As you will see throughout the "Foundations of Economics" book economic change can have a major impact on a firm's behavior. ?Social factors. Changes in social trends can have impact on the demand for a firm's products and the availability and willingness of individuals to work. In the UK, for
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example, the population has been ageing. This has increased the costs for firms who are committed to pension payments for their employees because their staff is living longer. It also means some firms such as Asda have started to recruit older employees to tap into this growing labour pool. The ageing population also has impact on demand: for example, demand for sheltered accommodation and medicines have increased whereas demand for toys is falling.
?Technological factors New technologies create new products and new processes. MP3 players, computer games, online gambling and high definition TVs are all new markets created by technological advances. Online shopping, bar coding and computer aided design are all improvements to the way we do business as a result of better technology. Technology can reduce costs, improve quality and lead to innovation. These developments can benefit consumers as well as the organizations providing the products.
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SWOT ANALYSIS
Strength 1. Quality 2. Knowledge 3. Manpower 4. Pricing 5. Latest technology 6. Packaging 7. Trust of the consumer
Opportunity
1. Growing Food Industry. 2. Changes in the Consumers
Taste and Preferences. 3. Increase in the Purchasing Power of Families. 4. Prospects for Exports.
Weaknesses
1. Low Advertising Budget. 2. Traditional Management Style. 3. Manufacturing process not
Threat
1. Availability of substitute
completely automatic
goods. 2. Health conscious or awareness. 3. Increasing competition from Indian and MNC food companies
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MARKETING FEASIBILITY
?4 P’S OF MARKETING
This is an important concept in modern marketing. It consists of Product, Price, Place, promotion. So, it is known as 4p?s of marketing.
Marketing Mix
Product
Price
Place
Promotion
(1)Product: Our Product is packaged Namkeen. There are various levels of any Product Which Can be explain as under:
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Potential level
Augmented level Expected level Basic product Core benefit
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1.Core Benefit:Core Benefit of Namkeen is to satisfy hunger. 2.Basic Product:Basic Product of Namkeen is to provide Namkeen to eat. 3.Expected Product:Expected Product of Namkeen is to provide fresh, crunchy Namkeen made of good quality raw materials and good quality of packing. 4.Augmented Product:Augmented Product of Namkeen is to offer different variety of flavors and enough quantity at reasonable price. 5.Potential Product
otential Product of Namkeen includes fat free or low calorie Namkeen with different shapes like toys and different flavors like chocolate, mint etc.K.S. School of Business Management
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FRENZY
Wafer
Dal
Sev
Chavana Sing Bhujiya
Potato
Banana Moong
Chana
Aloo Ratlami 20 50 110 25 55 110
Salty . 25 55 110
Masala 25 55 110
20 35 75
25 55 110
20 35 75
25 55 110
Regular
Tomato
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25 55 110 25 55 110
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PRODUCT LINE: product line of frenzy ltd. is wafer,sev, dal,singbhujiya,chavana.
PRODUCT WIDTH: product width of a product refers to how many different lines the company carries. The product width that frenzy namkeen ltd carries is 5.
PRODUCT LENGTH: it refers to the total no of items in the mix. The product length of frenzy namkeen ltd is 11.
PRODUCT DEPTH: product depth of product mix refers to how many variants the company has in each line. Product depth of frenzy namkeem ltd is 37.
PRODUCT CONSISTENCY: product consistency refers to how much the product is related to each other. Product consistency of frenzy namkeen ltd is high.
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(2) PRICE : Pricing plays an importanat role in today?s world. A firm set a price for the first time when it introduces a new product. Price is an only factor that generates the revenues. Our company decided the pricing policy after taking into consideration of the competitor?s prices to enhance sales at introduction stage.
BRAND NAME Samart Balaji Real Hari om
PRICE(PER PACKET IN RS.) 5, 10,,20 5,10,,20 5, 10 ,20 5, 10 ,20
For consumer, Our Company?s prices are same as other competitor?s prices
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(3) PLACE: Place is concerned with linking the buyers & sellers. It includes the decision about the channel of distribution, means of transportation, warehousing, inventory control, etc. the seller needs to select a appropriate place for manufacturing a product in such way that it fulfills the criteria of availabilities to the prospective customers. Marketers should make a product available at as many places as possible so that it can easily attract the customers and increase its market share by the way of selling it to them.
(a) Location: Company address Plot no.2/3 associated ware house Near Ujala circle, Sarkhej.
(b) Distribution channel: FRENZY NAMKEEN PVT.LTD.
DEALER
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RETAILERS
CUSTOMERS
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(4) PROMOTION Promotion is a tool through which marketer communicate their Product to the customer. Following are the five promotion tools.
Promotion Tools
Advertising
Sales Promotion
Personal Selling
Direct Marketing
Public Relation
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Advertising.
Advertisement is any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. 5 M?s of Advertisement: Mission
Measurement 5 m?s of Advertisement
Money
Media
Message
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(1) MISSION Mission refers to setting of the advertisement goal as well as the advertising objective. I.e. our desired objective. We prefer informative advertisement because our aim is to make target market aware about our company. Our advertising objective depends upon the market situation i.e. degree of competition. Our main advertising aims are:1. To create consumer and dealer awareness. 2. To create favorable company image & goodwill. 3. To encourage immediate sales. 4. To persuade the consumer and retailers to purchase. (2) MONEY: Although advertising is treated as current expenses part of it is really an investment that built up intangible assets called “Brand equity”. Therefore, it is necessary to prepare an advertising budget. There are four specific factors to be considered when setting the advertising budget1)Stage in product life cycle: In the initial stage, our advertising budget is high because . we want to introduce our product to the customers. 2)Market share & consumer base: Again our main focus is on covering an enough market share as fast as possible. So again our budget is high. Once we have a set of loyal buyers & recognition in the market, we will require less marketing budget.
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3)Competition: When tough competition exists, we will make more spending on advertisement.
4)Advertising frequency: Advertisement frequency means no of advertisement requires to put the message among the consumers. When advertisement frequency is high, advertising budget will also be high. In our product, the price of advertising is as follows: For first year: Sources of advertisement Hoardings Newspaper Brochures By bus Amount (Rs.) 240000 600000 150000 54750
(3) MESSAGE: The message selection depends upon the following criteria:?Message generation ?Message evaluation and selection ?Message execution
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The common message delivered to our main dealers is just to create a great and flourished market for our product in present and in future.
Our message is “Drives you yearny”
(4) MEDIA: By advertising media is meant by the means through which advertisers communicate their message to likely customers to prospects with a view to influencing them in terms of the advertising objectives. Media types used by us : 1) Newspaper 2) Hoarding 3) Brochures 4) By bus
MARKET RESEARCH WHAT IS MARKETING RESEARCH?
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“Marketing research is systematic collection, design, analyzing and reporting of data and finding relevant to a specific marketing situation facing the company.”
MARKETING RESEARCH PROCESS: (1) Define the problem and research objective. (2) Develop the research plan. (3) Collection of information. (4)Analyze the information. (5) Report of finding
Step (1):?Define the problem and research objective. Our main objective in our research is finding the scope and feasibility of packaged namkeen in the namkeen industry. Step (2):?Develop the research plan. This involves the decision on the data sources, research approaches, research instrument, sampling plan, and contact method.
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(1) Data sources a. Primary Data Our research for primary source consists of “survey of the consumers and dealers.” We have visited manufacturing unit of namkeen to get the information.
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b. Secondary Data Secondary data are obtained by us from ?Marketing management by „Philip kotler?. We have used website : ?„www.google.com?
(2) Research Approaches There is five research approaches are as follows: We have used the “survey approach” through the questionnaire of the “consumers and dealers”.
(3) Research Instrument Particular Sample unit Sample size Sampling procedure Consumer analysis consumer 300 Convenient dealers analysis Dealers 100 Convenient
(4) Contact Method We got the response through personal interview to contact the consumers and dealers.
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Step (3):Collection of information In collecting the information, we faced some problems like: ?Some people refused to co-operate. ?The response of some people was biased and unreliable.
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Step (4):Analysis of information For analysis, we have distributed the various questions in tabulated form using frequency distribution and we have presented it in the different charts .
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Finding -1: “Do you eat Namkeen?” (As per gender) GENDER Male Female Total PERCENTAGE Yes 114 (40.43%) 168 (59.57%) 282 (100%) 94 No 12 (66.67%) 6 (33.33%) 18 (100%) 6 Total 126 174 300 PERCENTAGE 42 58 100
ANALYSIS: It has been observed from above graph that most of the people are eating namkeen in which females (59.57%) are more than males (40.43%).
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Finding-2: “Do you eat Namkeen?” (As per income)
INCOME (thousand) Yes No Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
Percentage
66 (23.40%) 12(66.67%) 78 26
132(46.81%) 06(33.33%) 138 46
54(19.15%) 00(%) 54 18
30(10.64%) 00(%) 30 10
282(100%) 18(100%) 300
94 06 100
ANALYSIS:
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It has been observed from above graph that the people whose family income is 5000 to 15000 (46.81%) eating more namkeen.
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Finding-4: “If yes, why do you eat Namkeen?” (As per income)
INCOME (thousand) As snacks To satisfy hunger Simply munching Any other reason Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
24(23.53%) 30(38.46%) 12(13.33%) 0(%) 66 23.40
30(29.41%) 42(53.85%) 48(53.33%) 12(%) 132 46.81
30(29.41%) 6(7.69%) 18(20%) 0(%) 54 19.15
18(27.65%) 00(%) 12(13.33%) 0(%) 30 10.64
102(100%) 78(100%) 90(100%) 12(100%) 282
36.17 27.66 31.91 4.26
Percentage
100
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ANALYSIS: It has been observed from above graph that the people whose income is 5000 to 15000 (29.41%) are eating namkeen as snacks as well as for simply munching and whose income is 16000 to 25000 (53.33%) are eating namkeen for simply munching.
Finding-5: “If yes, why do you eat Namkeen?” (As per Age)
Age As snacks To satisfy 3 to 15 16 to 25 26 to 35 36 onwards Total PERCENTAGE
6 (5.88%) 12(15.38%)
48(47.06%) 36(46.15%)
36(35.29%) 30(38.46%)
12(11.76%) 00(%)
102(100%) 78(100%)
36.17 27.66
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hunger Simply munching Any other reason Total
6(6.67%) 6(50%) 30 10.64
66(73.33%) 00(%) 150 53.19
00(%) 00(%) 66 23.40
18(20%) 6(50%) 36 12.77
90(100%) 12(100%) 282
31.91 04.26
Percentage
100
ANALYSIS: It has been observed from above graph that the people who are belonging to the age group of 26 to 35 (35.29%) are eating namkeen as snacks and 16 to 25(73.33%) for simply munching.
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Finding-6: “Which kind of Namkeen do you eat?” (As per income)
INCOME (thousand) Packaged Loose Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
66(25%) 120(45.45%) 54(20.45%) 24(9.09%) 264(100%) 00(%) 12(66.67%) 00(%) 06(33.33%) 18(100%) 66 132 54 30 282 23.40 46.81 19.15 10.64 Percentage
93.62 06.38 100
ANALYSIS: It has been observed from above graph that most of the people prefer to buy packaged (93.62%) namkeen rather than loose (6.38%) namkeen.
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Finding-7: “Which kind of Namkeen do you eat?” (As per age)
Age Packaged Loose Total 3 to 15 16 to 25 26 to 35 36 onwards Total PERCENTAGE
30(11.30%) 00(%) 30 10.64
138(52.27%) 12(66.67%) 150 53.19
66(25%) 00(%) 66 23.40
Percentage
30 (11.36%) 06 (33.33%) 36 12.77
224(100%) 18(100%) 242
93.62 6.38
100
ANALYSIS: It has been observed from above graph that the age group of 16 to 25 (52.27%) used to eat more packaged namkeen than the other age group.
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SECTION-1
Finding-8: “Why do you eat packaged Namkeen?” (As per income)
INCOME (thousand) Quality Hygienic Brand loyal Price Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAG E
Percentag e
48(25.53% ) 06(20%) 06(25%) 06(100%) 66 25
96(47.06% ) 12(40%) 12(50%) 00(%) 120 45.45
42(20.59% ) 06(20%) 6 (25%) 00(%) 54 20.45
18(8.82% ) 06(20%) 00(%) 00(%) 24 9.09
204(100% ) 30(100%) 24(100%) 06(100%) 264
77.27 11.36 9.09 2.27 100
ANALYSIS:
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It has been observed from above graph that all the income groups are believe in quality of namkeen (77.27%).
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Finding-9: “Why do you eat packaged Namkeen?” (As per age)
Age Quality Hygienic Brand loyal Price Total 3 to 15 16 to 25 26 to 35 36 onwards Total PERCENTAGE
Percentage
18 (60%) 06(20%) 06(20%) 00(%) 30(100%) 11.36
108(78.26%) 42(63.64%) 18(13.04%) 12(18.18%) 06(4.35%) 12(18.18%) 06 (4.35%) 00(%) 138(100%) 66(100%) 52.27 25
18(60%) 06(20%) 06(20%) 00(%) 30(100%) 11.36
186 42 30 06 264
70.45 15.91 11.36 2.27 100
ANALYSIS: It has been observed from above graph that all the age groups also consider the factor of quality while purchasing packaged namkeen.
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Finding-10: “Which brand of namkeen do you prefer?” (As per income)
INCOME (thousand) Samrat Balaji Real Hariom Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
12(18.18%) 18(15%) 18(33.33%) 48(72.72%) 90(75%) 36(66.67%) 00(%) 00(%) 00(%) 06(9.09%) 12(10%) 00(%) 66(100%) 120(100%) 54(100%) 25 45.45 20.45 Percentage
06(25%) 18(75%) 00(%) 00(%) 24(100%) 9.09
54 142 00 18 264
20.45 72.73 6.82 100
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ANALYSIS: It has been observed from above graph that all the income group (72.73%) mostly eat balaji namkeen and (20.45%) people eat samrat namkeen.
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Finding-11: “Which brand of namkeen do you prefer?” (As per age)
Age Samrat Balaji Real Hariom Total 3 to 15 16 to 25 26 to 35 36 onwards Total PERCENTAGE
00(%) 30(100%) 00(%) 00(%) 30(100%) Percentage 11.36
30(21.74%) 102(73.91%) 00(%) 06(4.35%) 138(100%) 52.27
18(27.27%) 48(72.72%) 00(%) 00(%) 66(100%) 25
06(20%) 12(40%) 00(%) 12(40%) 30(100%) 11.36
54 192 00 18 264
20.45 72.73 00 6.82 100
ANALYSIS: It has been observed from above graph that the people whose age is 36 onwards prefer balaji (40%) as well as hariom (40%).
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Finding-12: “Why do you prefer the respective brand?” (As per income)
INCOME (thousand) Taste Price Brand loyal Other reason Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
24(36.36%) 42(35%) 30(55.56%) 12(18.18%) 18(15%) 00(%) 12(18.18%) 36(30%) 18(33.33%) 18(27.27%) 24(20%) 06(11.11%) 66(100%) 120(100%) 54(100%) 25 45.45 20.45 Percentage
06(25%) 00(%) 12(50%) 06(25%) 24(100%) 9.09
102 30 78 54 264
38.64 11.36 29.55 20.45 100
ANALYSIS: It has been observed from above graph that most of the people prefer the respective brand because of its taste (38.64%).The people whose income is 5000 to 15000 prefer respective
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brand because of taste (35%) as well as brand loyalty (30%) and reach people whose income is above 25000 prefer the respective brand because of brand loyalty.
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Finding-14: “Your brand gives you...?” (As per income)
INCOME (thousand) High satisfaction Satisfaction Dissatisfaction High dissatisfaction Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
18(27.27%) 48(72.73%) 00(%) 00(%) 66(100%) 25
78(65%) 42(35%) 00(%) 00(%) 120(100%) 45.45
30(55.56%) 24(44.44%) 00(%) 00(%) 54(100%) 20.45
00(%) 24(100%) 00(%) 00(%) 24(100%) 9.09
126 138 00 00 264
47.72 52.27 00 00 100
Percentage
ANALYSIS:
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It has been observed from above graph that the all the income group of people get satisfaction (52.27%) followed by high satisfaction (47.72%).
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SECTION-2
Finding-15: “Will you start eating packaged Namkeen?” (As per income)
INCOME (thousand) Yes No Total Up to 5 5 to 15 15 to 25 Above 25 Total PERCENTAGE
Percentage
00(%) 00(%) 00 00
12(66.67%) 00(%) 12 66.67
00(%) 00(%) 00 00
06(33.33%) 00(%) 06 33.33
18(100%) 00 18
100 00 100
ANALYSIS: It has been observed from above graph that people are ready to start eating packaged namkeen (100%). K.S. School of Business Management 80
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Finding-16: “Will you start eating packaged Namkeen?” (As per age)
Age Yes No Total 3 to 15 16 to 25 26 to 35 36 onwards Total PERCENTAGE
Percentage
00(%) 00(%) 00 00
12(66.67%) 00(%) 12 66.67
00(%) 00(%) 00 00
06(33.33%) 00(%) 06 33.33
18(100%) 00 18
100 00 100
ANALYSIS: It has been observed from above graph that the age group of 16 to 25 (66.67%) and 36 onwards(33.33%) eager to start eating packaged namkeen.
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Finding -1: “Which brand of packaged Namkeen do you sell?”
Brand Samrat Balaji Real Hariom Any other Total
20 60 8 12 0 100
Percentage 20 60 8 12 0 100
ANALYSIS: It has been observed from above graph that the dealers most selling brand is balaji 60%,samrat 20%, hariom 12% and real 8%.
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Finding -2: “From where do you buy packaged Namkeen?”
Where Company Whole seller Total
96 04 100
Percentage 96 04 100
ANALYSIS: It has been observed from above graph that the dealers are buy packaged namkeen mostly from company 96% .
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Finding -3: “Which factors do you consider while purchasing packaged Namkeen?”
Brand Price Quality Easy availability advertising Any other Total
10 50 06 30 04 100
Percentage 10 50 06 30 04 100
ANALYSIS: It has been observed from above graph that dealer consider first is quality 50% and second is advertising 30% while purchasing packaged Namkeen.
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Finding -4: “Do you get any credit facility from your company?” Percentage 90 10 100
Yes No Total
90 10 100
ANALYSIS: It has been observed from above graph that dealer get credit facility 90%.
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Finding -5: “Are you interested in selling new brand of namkeen if its quality is as good as compared to other brands that you are selling?” Percentage 94 06 100
Yes No Total
94 06 100
ANALYSIS: It has been observed from above graph that 94% retailers are ready to selling new brand of namkeen if its quality is as good as compared to other brands that they are selling.
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ORGANISATION CHART
BOD MD
PRODUCTION MANAGER
MARKETING MANAGER
A/C & FINANCE MANAGER
SUPERVISOR S
SALES EXECUTIVE
ACCOUNTANT
WORKERS
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SALARY STRUCTURE
Designation SR 1 2 3 4 5 6 7 8 9 10 BOD MD/GM MANAGER Supervisor Accountant Sales executive Workers Security guard Peon Driver
No. of person 5 1 3 1 1 1 30 2 2 4
Salary per month 50000 35000 25000 9000 11000 8000 4500 4000 4000 3500
amount 250000 35000 75000 9000 11000 8000 135000 8000 8000 14000
Annual salary 3000000 420000 900000 108000 132000 96000 1620000 96000 96000 168000
total
553000
6636000
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?EMPLOYEE WELFARE AND RETENTION The employee welfare and retention is crucial affair for any organization. Employees are the arms and legs of any organization. It is very important to pay close attention towards the problems of the employees working in the organization.
? 1. 2. 3. 4.
Employee welfare schemes Casual leave :- 10 days per year Sick leave :- 8 days per year Bonus :- 1 month?s salary per year The workers will be given a half of the advanced salary if there is any emergency.
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JOB DESCRIPTION AND SPECIFICATION (1)Production Manager ?Job Specification ?Job Title: Production Manager ?Qualification: Formal Schooling: 12 Any post graduate program me related to production management from a recognized institution ?Experience: Minimum 3 year. ?Skill: Effective plan maintenance, ability to take work from subordinate, Good communication skill ?Job Description ?Report To: Board of Director ?Supervises : Workers ?Functions: ?To apply innovative methods to achieve the production target in stipulated time period. ?To be aware of latest innovation taking place in similar industry regarding machines and production. ?To purchase raw material considering good quality & keep them properly stored. ?To co-ordinate with marketing & production department for the smooth functioning of company ?Responsibilities: ?Responsible for effective production schedule and arrangement of labour. ?Responsible for not achieving target within stipulated time. ?Responsible for effective ordering quantity Check the quality of goods
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?To compare variety of prices & quality of raw material and to purchase suitable and Affordable material
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(2) Finance Manager ?Job Specification ?Job Title: Finance Manager ?Qualification: Formal Schooling: 12, M.B.A in finance/C.A ?Experience: Minimum 1 Year. ?Skill: Good communication, dynamic, having leader ship & administrative quality ?Job Description ?Report To: Board of Director ?Functions: ?To determine optimal capital structure and work toward its attainment ?To negotiate, marketing, production & finance budget and to prepare annual budget to Achieve financial goals Fund Management Budgeting and timely finalization of account . ?Responsibilities ? To maintain enough liquidity level ? Responsible for investment return, financial losses, financial plan & its execution ? Responsible for timely payment to creditors
(3) Marketing Manager ?Job Specification ?Job Title: Marketing Manager ?Qualification: Formal Schooling: 12 M.B.A in marketing ?Experience: Minimum 1 Year. ?Skill: Good communication, creative by nature
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?Job Description ?Report To: Board of Director ?Functions: ?To plane marketing strategies based on budget ?To take decision regarding promotion tools & advertising budget ?To co-operate with production and financial manager ?To build brand name of company ?To approach the dealer and consumer to give self-space to our product ?Responsibilities ? Product positioning ? Responsible for complaints of any customers
(4) Accountant ?Job Specification ?Job Title: Accountant ?Qualification: M.com with sound computer knowledge ?Experience: Minimum 1 Year. ?Job Description ?Report To: Finance manager ?Functions ?To keep the record of daily vouchers, cash books, and statement of financial position ?To keep the track of debtors and send letters of reminder ?To maintain all the records and handle all legal formalities like income-tax and sales-tax ?Responsibilities ?Responsible to submit all records and financial report to finance manager ?To maintain records of administrate and banking transaction
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?To get books of account audited after regular interval (5) Supervisor ?Job Specification ?Job Title: Supervisor ?Qualification: Graduate in any stream ?Experience: Experience is not a barrier ?Skill: Ability to work with peers, stable mentality ?Job Description ?Report To: Production manager ?Functions ?To perform the work given by upper management ?To instruct workers for effective work ?To supervise the production processes ?Solve the problem of workers ?Responsibilities ?Responsible for checking the daily performance of worker ?Responsible for lower quality of finished good
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(1) LAND ?AREA: 2500 square fit ?LOCATION: plot no.2/3 associated ware house, Near ujala circle, Sarkhej, ?COST OF LAND: Rs.1,25,40,000/-(inclusive of legal charges Rs.) ?LOCATION ANALYSIS: Key factor for any firm is setting up an industry and designing its convenient location. The location of the unit should be such that its gives maximum benefit for the lifetime because it is not advisable to shift the whole unit after some years giving lame excuses of inappropriate conditions. The location should be such that it should be easy to get raw materials and even the market where goods are to be sold. After making some comparisons of all cost and benefits, we have decided to set up our unit at sarkhej.There is a benefit that this industrial area is well developed and well maintained. Labor is not big problem as it is easy available.. Transportation is not a problem here. We would have the benefit of an interrupted oil and water supply. Electricity is also properly available here.
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?CRITERIA FOR SELECTION OF THE LOCATION : 1) Transportation facility : We have selected our location at sarkhej. We would require raw materials like potato, banana, masalas, oil, etc. which are available from the kalupur market. The availability of raw material will easily and quickly be met. 2) Power and fuel: For the production , power is obtain from “Gujarat electricity board”. For fuel we use wood which is easily available. 3) Water: The water for the production usage and general usage will be supplied by the local water provider. 4) Man power: Man power can be easily available from the nearby places. Workers and labors are easily available at cheaper rate.
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(2) BUILDING: There is production unit, administration unit, security office, storage unit, etc.in our organization. Construction area:
Production unit; 950 sq.fit Security office: 70 sq.fit Administration office: 2000 sq fit Storage unit:250 sq.fit
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(3) PLANT & MACHINARY (1) Potato peeling machine
Name Price Weight Capacity
Potato peeling machine 140000 78kg 550kg to 700kg/hrs
FUNCTION:
To wash & peel the potatoes for making potato wafers.
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(2) Potato slicing machine
Name Price Weight Capacity
Potato slicing machine 125000 28kg approx... 550 to 700 kg/hrs
FUNCTION: To slice the potatoes into thin slices for making potato wafers as per required type and thickness. It is possible to make different types by simply changing the cutting knife of the machine.
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(3) Slice washing machine:
Name Price Weight Capacity
Slice washing machine 110000 260kg 300kg/hrs
FUNCTION: To wash the prepared slice and remove starch from it.
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(4) Water de-hydrator machine
Name Price Weight Capacity
Water de-hydrator machine 105000 28kg 1/2" hp Motor, 100 Kg/hr. machine capacity.
FUNCTION: To reduce the moisture content from the slice so that they get easily fried in the frying machine.
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(5) Continuous frying machine:
Name Price Weight Capacity
Continous wafer frying machine 125000 4.5 Tonne 250-300kg/hrs
FUNCTION: To fry the slices in hot cooking oil.
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(6) Oil extractor machine
Name Price Weight Capacity
Oil extractor machine 55000 85kg 6-7of product in single batch
FUNCTION: packing.
To extract the excess oil from the wafers, sev, dal, etc.before
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(7) Automatic seasoning machine:
Name price Weight Capacity
Automatic seasoning machine 64000 130kg 300kg per min
FUNCTION:To add oil and required seasoning to give the different flavors to the wafers.
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(8) Automatic pouch packing machine:
Name price weight capacity
Automatic pouch packing machine 165000 100-120kg 60-100packet/hrs
FUNCTION: To pack the wafers into attractive printed pouches with gas flushing.
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(9) Masala mixing machine:
Name price weight capacity
Masala mixing machine 53000 100-120kh 60-100kg/hrs
FUNCTION: To mix the masala in different products like potato wafers, banana wafers, singbhujiya, dal, sev, etc.
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(10) Sev making machine:
Name Price Weight Capacity FUNCTION: To make sev.
Sev making machine 95000 77kg 50kg/hrs
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(11) Dough making machine:
Name Price Weight Capacity
Dough making machine 75000 120kg 15-80kg/hrs
FUNCTION: To prepare the dough for namkeen by mixing gram flour with spices, other additives and water.
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(12) Dough Extruder:
name Price Weight Capacity
Dough extruder 73000 85kg 50kg/hrs
FUNCTION: To extrude the prepared dough for namkeen into fine standards.
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(13) Mung dal, chana dal washing machine:
Name price Weight Capacity
Dal washing machine 100000 58kg 300kg/hrs
FUNCTION: To wash dal before frying.
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(14) Packing machine:
Name price Weight Capacity
Packing machine 155000 80kg 5-10packet per min
FUNCTION: For packing of all products.
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(15) Frying pan with burner:
Name price Weight Capacity
Frying pan with burner 70000 90kg 80-90kg.hrs
FUNCTION: For fry singbhujiya, sev, dal, etc.
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(16) Automatic dal frying machine
Name Price Weight Capacity
Automatic dal frying machine 175000 85kg 80 Kg/hr. to 400 Kg/hr.
FUNCTION: Automatically fry the dal.
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(17) Oil fried Boiler:
Name
price
Weight Capacity
Oil fried boiler 190000 980kg 30-300kg/hrs
FUNCTION: To circulate oil to different machines.
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Cost of plant & machinery Sr.No 1 2 3 Name of No. of Cost(Rs.) Total Suppliers machine machine cost Peeling 1 140000 140000 JAS Enterprise,Rakhiyal machine road,Ahmedabad. Slicing 2 125000 250000 Labh group,C G machine Road,Ahmedabad. Slice 2 110000 220000 Labh group,C G washing Road,Ahmedabads. machine Water de2 105000 210000 Zil hydrator foods,Shahpur,Ahmedabad. Continuous 2 125000 250000 JAS Enterprise,Rakhiyal wafer road,Ahmedabad. frying machine Oil 3 55000 165000 JAS Enterprise,Rakhiyal extractor road,Ahmedabad. Automatic 2 64000 128000 Labh group,C G seasoning Road,Ahmedabad. machine Automatic 2 165000 330000 JAS Enterprise,Rakhiyal pouch road,Ahmedabad. packing machine Masala 2 53000 106000 Zil mixing foods,Shahpur,Ahmedabad. machine Sev making 1 95000 95000 JAS Enterprise,Rakhiyal machine road,Ahmedabad. Dough 1 75000 75000 Labh group,C G making Road,Ahmedabad. machine Dough 1 73000 73000 Labh group,C G extruder Road,Ahmedabad. Dal 1 100000 100000 Labh group,C G washing Road,Ahmedabad. machine
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4 5
6 7
8
9
10 11
12 13
14 15
16
17
Packing machine Frying pan with burners Automatic dal frying machine Oil furnace boiler
1 1
155000 70000
155000 JAS Enterprise,Rakhiyal road,Ahmedabad. 70000 JAS Enterprise,Rakhiyal road,Ahmedabad. 175000 Labh group,C G Road,Ahmedabad. 190000 Zil foods,Shahpur,Ahmedabad.
1
175000
1
190000
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(3)furniture & fixtures It includes telephone,tables,chairs,computers,electrical gadgets and equipments. Items Conference table Office table Fans Water cooler A.C Chairs Sofa sets Other electrical gadgets Computers Printer Fire extinguish Fax machine Telephone TOTAL Quantity 1 4 21 2 6 27 1 Price 25000 10000 15000 25000 25000 Total Amount 25000 40000 24240 30000 150000 69700 25000 210000 210000 24000 30000 8000 35000 880940
6 3 5 1 7
8000 6000 8000 5000
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(4) Raw materials: ? POTATO: Potatoes are purchased from Darbar vegetable, kalupur Keri , pitha, Ahmadabad 380002.
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?
BANANA: Bananas are purchased from Kisan vegetable, kalupur Keri , pitha, Ahmadabad 380002.
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?
MOONG DAL : it is purchased from shrinath Anna bhandar, kalupur, Ahmedabad
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?
CHANA DAL: : it is purchased from shrinath Anna bhandar, kalupur, Ahmedabad
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?
PEANUTS: : it is purchased from shrinath Anna bhandar, kalupur, Ahmedabad
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Wood:
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?
Oil: it is supplied by shrinath Anna bhandar, kalupur, Ahmedabad
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? Masala
?
Red chili powder : it is supplied by shrinath Anna bhandar, kalupur, Ahmedabad
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? White chili powder: it is purchased from shrinath Anna bhandar, kalupur, Ahmedabad
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? Black salt: : it is purchased from shrinath Anna bhandar, kalupur, Ahmedabad
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COST OF RAW MATERIAL
Raw material Oil Fuel (wood) 1. FOR WAFER Potato Banana 2.FOR DAL Chana dal Mung dal 3.for bhujiya Besan Gram flour(ara) Ground nut 4.for aloo sev Gram flour Aloo powder 5.for ratlami sev Besan 6.for chavana Rice pauwa Maize pauwa Ganthiya Bundi Peanuts Mung dal Ground nut Chana dal
Quantity (per kg/year) 96000 120000
Cost (Rs./kg) 68 5
Total 6528000 600000
280000 160000
10 12
2800000 1920000
10000 10000
32 55
320000 550000
1800 1200 600
42 100 60
75600 120000 36000
4800 250
100 500
480000 125000
7200 500 500 700 240 120 80 60 80
42 35 40 60 60 60 55 60 32
302400 17500 20000 42000 14400 7200 4400 3600 2560
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Besan (for sev ,300 kg) MASALA white salt Black salt Mari White chili powder Red chili powder Sugar Tomato powder(flavour) Onion powder(flavour) TOTAL
240 6000 300 240 60 120 120 250 200 701660
42 11 25 160 180 120 32 500 500 2998
10080 66000 7500 38400 10800 14400 3840 125000 100000 14344680
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Note: There is no closing stock of raw material at the end of the year except masalas ,oil and wood because masalas are purchased every year & other raw materials are purchased at the end of every 4 months which are converted into finished goods. All the prices are subject to change as per the market condition. Storage facility: ? For raw material For all the Raw material mentioned above are stored in storage department. ? For finished goods For all the finished goods, we have a separate dispatched department. In dispatched department all the finished goods are stored & from there it will be dispatched.
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Process ?Wafers 1. potato wafers:
Ingredients: Potatoes, edible oil and Iodized Salt for Simple and for masalas Wafers add chili powder and Spices. The Manufacturing process: The simplest chips of the kind that are just cooked and salted, but manufacturers can add a wide variety of seasonings of herbs, spices, cheese or artificial additives. Potatoes wafers must be manufactured in a scientific manner and under hygienic conditions. The production process mainly comprises of the following steps:
?Washing and peeling: Fully grown and ripe potatoes are firstly thoroughly washed before peeling them with the help of a peeler. Then these potatoes are trimmed and put in brine water for 30-35 minutes to prevent browning.
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?Slicing and blanching: Afterwards they are cut in the required sizes on slicing machine. These slices are blanched in boiling water. ?Drying and frying: Then the blanched potatoes are placed on drying trays which are then put in the drying machine. Temperature of dryer is maintained in the range of 140 to 150?f.after drying they are fried in edible oil to make them crisp and brown. ?Packaging: the fried potato wafers are then kept on the sieve to absorb excess of oil, cooled and other ingredients like salt, spicy are then packed in polythene bag. Mixture is sprayed as per required taste. Cooled potato wafer
2. Banana wafers
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Ingredients: Bananas, edible oil, chili powder, spice and iodized salt for masala wafer and for simple instead of chili, take Mari powder. Manufacturing process: It is very well established and standardized. Damaged or ripe bananas are taken out during inspection and only good quality unripe bananas are washed in water. Then they are peeled and trimmed before slicing or cutting them in required size. Then they are washed in boiled water and dried. Dried pieces are deep fried and then either salt or spices or both are applied on them. After cooling, they are packed. The process and weight loss is in the range of 15% to 20%. The process flow chart is as under. Sorting and washing of bananas ? Peeling and slicing ? Washing in boiled water ? Deep frying ? Seasoning and packing
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Dal 1.Mung dal Ingredients: mung dal, edible oil and iodised salt. Manufacturing process: Mung dal is firstly polished in dal polisher machine. Then after it is washed in the dal washer. After washing dal, it will be put to automatic frying machine after frying. It will put in the oil exclator to absorb excess oil from it. After all these process, iodised salt will be added. Dal is fried in vegetable oil. Process flow: Polishing ? Washing ? Frying ? Excelarating oil ? Masala mixing ? Seasoning and packing
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2.Chana dal Ingredients: chana dal, edible oil, spices and iodised salt Manufacturing process: chana dal is firstly polished in dal polisher machine. Then after it is washed in the dal washer. After washing dal, it will be put to automatic frying machine after frying. It will put in the oil exclator to remove excess oil from it. After all these process, iodised salt will be added. Dal is fried in vegetable oil.after absorbing excess oil, it will put to masala mixing machine to Process flow: Polishing ? Washing ? Frying ? Excelarating oil ? Masala mixing ? Seasoning and packing
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Sev
1. Aloo sev: Ingredients: potatos, iodised salt, edible oil and ara flour. Manufacturing process: Ara flour and boiled potatos are crushed and mix up with iodised salt, other additives and water, after preparing dough extruder, it is transferred to sev making machine and then frying machine. After frying it is transferred to the oil exctrator to absorb excess oil. 2. Ratalami sev: Ingredients: Math ,flour, edible oil, besan, iodised salt, mung flour. Manufacturing process: Math, flour, besan, mung flour are mixed with spices. Other additives and water by dough extruder. Then after it will put to sev making machine and then after automatic frying machine. After frying it is transfered in an oil exclator to absorb excess oil.
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Sing bhujiya
Ingredients: flours of chanadal, besan, math, fried peanuts, edible oil, iodised salt, chili powder and spices. Manufacturing process: flour is prepard by flour mixer.after preparing it.it is mixed up proporfionally to make a dough,the fried peanuts are added in it. Then after it is fried by using frying pans.after frying it is put in the masala mixing maching to mix the masala.
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Chavana
Ingredients: Rice poha, maize poha, ganthiya, bundi, vatana,moong dal, peanuts,chana dal,sev. Manufacturing process: all the ingredients are mixed up and then add necessary masalas in it.
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Plant Layout
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COST OF PROJECT
PARTICULAR Land Building Plant & Machinery Furniture Other asset Preliminary expenses Working capital Total
AMOUNT (RS.) 12540000 8780000 2732000 573940 607000 1252750 1486315 27972005
MEANS OF FINANCE PARTICULAR Share capital 11% loan from IDBI Total AMOUNT(RS.) 19972005 8000000 27972005
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COST OF LAND
DISCRIPTION AREA(SQ.FIT) RS. PER SQ.FIT 5000 5000 5000 5000 5000 5000 5000 5000 TOTAL
RM STORAGE PACKING UNIT DISPATCHED UNIT CONTROL UNIT SECURITY OFFICE PARKING SPACE FREE SPACE TOILET & WASH ROOM DUCUMENTATION& LEGAL FEES TOTAL
250 500 300 950 70 170 110 150 -
125000 2500000 1500000 4750000 350000 850000 550000 750000 40000
12540000
1 SQ.FIT = RS. 5000
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COST OF MACHINERY
Sr.no Name of machine
1 2 3
4 5
6 7
8
9
10 11
12
Peeling machine Slicing machine Slice washing machine Water dehydrator Continuous wafer frying machine Oil extractor Automatic seasoning machine Automatic pouch packing machine Masala mixing machine Sev making machine Dough making machine Dough extruder
No. of machine 1 2 2
Cost(Rs.) 140000 125000 110000
Total cost 140000 250000 220000
2 2
105000 125000
210000 250000
3 2
55000 64000
165000 128000
2
165000
330000
2
53000
106000
1 1
95000 75000
95000 75000
1
73000
73000
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13 14 15 16
17
Dal washing machine Packing machine Frying pan with burners Automatic dal frying machine Oil furnace boiler
1 1 1 1
100000 155000 70000 175000
100000 155000 70000 175000
1
190000
190000
COST OF BUILDING
particular
Area(in.sq.fit) 950 250 300 500 2000 700 250 600 450 2000 70 150 170 110
Total 1900000 500000 600000 1000000
1 flor Control unit Storage unit Dispatched unit Packaging unit Sq. fit nd 2 flor Conference room M.D cabin Manager cabin Waiting room Sq.fit Security office Wash room Parking space Free space Total
st
1400000 500000 1200000 900000 140000 300000 3400000 8780000
1 SQ.FIT = Rs.2000
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COST OF FURNITURE AND FIXTURE PARTICULAR Conference table Office table Fans Water cooler A.c. Chair Sofa Other-electrical gudgets TOTAL UNIT 1 4 2 6 27 1 UNIT PRICE 25000 10000 15000 25000 25000 TOTAL 25000 40000 24240 30000 150000 69700 25000 210000 573940
COST OF OTHER ASSETS PARTICULAR Computer Printer Fire-extinguish equipment Fax Telephone Vehicle TOTAL UNIT 6 3 5 1 7 UNIT PRICE 8000 6000 8000 5000 TOTAL 210000 240000 30000 8000 35000 300000 607000
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COST OF PRELIMINARY EXPENSES ADVERTISEMENT EXPENSES HORDING SIZE 40*20 40*20 Total News paper Gujarat samachar Ahmedabad times Broser(10,000 at Rs.15) By bus(Rs.150 per day) Total OTHER PRE-OPERATING EXPENSES Stamp duty Consultation fees Cost of procuring license Miscellenous expenses Certificate from Gujarat pollution control board TOTAL PRELIMINARY EXPESES 30000 110000 55000 10000 3000 1252750 Rate 20,000 30,000 Area SG Highway Relief road No. of hoardings 1 1 Price per month 10,000 10,000 Total 1,20,000 1,20,000 2,40,000 Total 2,40,000 3,60,000 1,50,000 54,750 10,44,750
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