Description
An integrated library system (ILS), also known as a library management system (LMS),[1][2] is an enterprise resource planning system for a library, used to track items owned, orders made, bills paid, and patrons who have borrowed.
• PROJECT AT GLANCE
Name of the Parent Company:
Address: INFOCEAN Ground floor, Swapnil-5 Complex,
P
Nr.commerce cross road, Dadasaheb na pagla, Navrang pura, Ahmedabad.
Constitution: Date of Incorporation:
Partnership Firm
1st April 2010 ASSUMPTIONS
Main Target Market: Ahmedabad
? We have assumed that our library fulfills all legal requirements.
? Our library “Infocean” is newly established with the partnership deed of 10 partners. ? There will be 360 days of working. ? Building for library is easily available at vijay cross road. ? Rent for the building remains the same throughout the 5 years as per contract with the owner. ? Preliminary and pre operating expenses are to be written off with in 5 years. ? We have taken a sample of 500 people for market research. ? We have calculated depreciation by WDV method as per Company?s Act , 1956. ? Advertising, legal, electrical and telephone, insurance, etc are all assumed and taken from the experience of the similar units.
? Time lag in salary 7 days and electricity payment is 18 days. ? Staff salary would increase by 10% each year. ? Audit fees, electricity charges, advertisement expenses, telephone charges & stationary cost would increase by 5% each year. ? News papers cost would remain same for all the years. ? The capacity utilization of cyber café would remain same in all years. ? Partners are not paid interest on capital. Interest on overdraft is not paid as we are not able to quantify the amount payable.
? There will be 10% increase in the membership fees for students and 5% for others. ? Income from printing would increases 5% each year.
LIBRARY BACKGROUND
A library is a collection of sources, resources, and services, and the structure in which it is housed. It is organized for use and maintained by a public body, an institution, or a private individual. In the more traditional sense, a library is a collection of books. The term can mean the collection, the building that houses such a collection, or both. However, with the sets and collection of media and of media other than books for storing information, many libraries are now also repositories and access points for maps, prints, or other documents and various storage media such as microform
(microfilm/microfiche), audio tapes, CDs, cassettes, videotapes, and DVDs. Libraries may also provide public facilities to access subscription databases and the Internet. Thus, modern libraries are increasingly being redefined as places to get unrestricted access to information in many formats and from many sources. In addition to providing materials, they also provide the services of specialists, librarians, who are experts at finding and organizing information and at interpreting information needs. More recently, libraries are understood as extending beyond the physical walls of a building, by including material accessible by electronic means, and by providing the assistance of librarians in
navigating and analyzing tremendous amounts of knowledge with a variety of digital tools. The term "library" has itself acquired a secondary meaning: "a collection of useful material for common use," and in this sense is used in fields such as computer science, mathematics and statistics, electronics and biology.
HISTORY
The word derives from the Latin liber (“book”). The origin of libraries lies in the keeping of written records, a practice that dates at least to the 3rd millennium BC in Babylonia. The first libraries as repositories of books were those of the Greek temples and those established in conjunction with the Greek schools of philosophy in the 4th century BC. Today's libraries frequently contain periodicals, microfilms, tapes, videos, compact discs, and other materials in addition to books. The growth of on-line communications networks has enabled library users to search electronically linked databases worldwide. The first two libraries were composed for the most part, of published records, a particular type of library called archives. Archaeological findings from the ancient city-states of Sumer have revealed temple rooms full of clay tablets .These archives were made up almost completely of the records of commercial transactions or inventories, with only a few documents touching theological matters, historical records or legends. Things were much the same in the government and temple records on papyrus of Ancient Egypt.
TYPES OF LIBRARY
Public libraries
The public library (also called circulating library) is a library which is accessible by the public and is generally funded from public sources (such as tax money) and may be operated by civil servants. Taxing bodies for public libraries may be at any level from local to national central government level. Public libraries exist in most nations of the world and are often considered an essential part of having an educated and literate population. Academic Libraries
These libraries are located on the campuses of colleges and universities and serve primarily the students and faculty of that and other academic institutions. Some academic libraries, especially those at public institutions, are accessible to members of the general public in whole or in part.
Research Libraries
These libraries are intended for supporting scholarly research, and therefore maintain permanent collections and attempt to provide access to all necessary material. Research libraries are most often academic libraries or national libraries, but many large special libraries have research libraries within their special field and a very few of the largest public libraries also serve as research libraries.
School Libraries
Support the school's curriculum.
Most public and private primary and secondary schools have libraries designed to support the school's curriculum.
Special Libraries
All other libraries fall into this category
All other libraries fall into this category. Many private businesses and public organizations, including hospitals, museums, research
laboratories, law firms, and many government departments and agencies, maintain their own libraries for the use of their employees in doing specialized research related to their work. Special libraries may or may not be accessible to some identified part of the general public. Branches of a large academic or research libraries dealing with particular subjects are also usually called "special library". Home Libraries Your home library may or may not be as large as your local public library, but a good system of organization will still help you find the book you want quickly. You could take a page and sort books by subject matter. Sections for subjects such as history, technology or fiction might make their retrieval easier.
Private Libraries
A private library is a under the care of private ownership, as compared to that of a public institution, and is usually only established for the use of a small number of people, or even a single person. As with public libraries, some people use stamps, stickers, or embossing to show ownership of the items.
legal formalities
DEED OF PARTNERSHIP OF INFOCEAN THIS DEED OF PARTNERSHIP is made and entered into at ground floor, Swapnil-5 Complex, Nr. commerce cross road, Dadasaheb napagla, Navrangpura, Ahmedabad. On this AMONG: No. Partners’ Name 1. SANGHVI PARTH 302,Stavan, Paldi, Ahmedabad-380007 2. JAYDEEP SOLANKI 211/6,Chankyapuri soc, Ghatlodia, Ahmedabad-380061 21 Active 20 Active Address Age Designation
3.
MAULIK SHAH
390, Mangal parekh no khancho,Shahpur, Ahmedabad-380001
20
Active
4.
KAUSHIK
C/20,shivdhara
Active
TRIVEDI
soc,Odhav, Ahmedabad-382415
21
5.
REKHA AHIR
16,Madhuvan soc, Adajan road, Ahmedabad-380009
21
Active
6.
VIDDHI KOTAK
13,Neel Apartment, Paldi,
deep
20
Active
Ahmedabad-380007 7. AESHA SHAH B-103 sumeya apt, B/H St.Xavir?s School Memnagar, Ahmedabad-380052 8. Richa Mehta 501, Satkrut Flat at Parth Sarathi Avenue. Satellite Ahmedabad-380015 9. Jui Shah 7/A Kalyan Society 20 Active 21 Active 20 Active
Mithakhali Ahmedabad-380006 10. Nili Shah S/7 Complex, Society, Paldi Ahmedabad-380007 Sarvamangal Nr.Amul 21 Active
Formation of Partenership
Partnership deed: This agreement is made on 1st April 2010 at Ahmedabad . We Partners have decided to commence the service of library under the name INFOCEAN with effect from April 1, 2010. Our Partnership deed is as under: Name: Infocean Place: Ground floor, Swapnil-5 Complex, Nr.commerce cross road, Dadasaheb na pagla, Navrang pura, Ahmedabad.
Commencement: 1st April 2010 Duration: At will Accounting period: commencing from 1st April and ending on 31st March of every year
Capital: Initial capital of firm shall be 8 lacs Rs. and this shall be contributed by all the partners in equal proportion. Drawings: At partners? will, taking into consideration their
respective accounts. Interest: As per our partenership deed no interest will be payable to parteners. Share in profit and loss: Profit or loss is decided to be
distributed in equal proportion among all the partners. Modification: Partners will be entitled to modify above terms relating to interest etc. by Partnership deed. Arbitration: Any difference of opinion among Partners as may rise during continuation of this Partnership shall be referred to arbitration. In such a case provision of Partnership Act, 1932 shall be made applicable. Amendment and Alteration: Partners are at liberty to aforementioned terms and conditions of Partnership.
The success of organization depends upon how it represent recognizes, adapts and manages the various organizational environment which can broadly classify mainly in to two categories:
A) External environment B) Internal environment
A scan of external environment in which the firm operates can be expressed in terms of the following factors:
Change in the organization social value and many changes in the economy, changes in the resources available and changes in the market place and so on. Which of this external factor will have particular significant for a specific organization depends on circumstances surrounding that business.
POLITICAL ENVIRONMENT
General political atmosphere, particularly political stability is very important for the successful operation of the business. It covers those factors which restrain or facilitate the business through the government actions. It may include political atmosphere, political parties, government political stability etc. This is the most important influence on the regulation of any business. ? How stable is the political environment? ? Influence the Government Policy / Law on your business ? Government?s position on Marketing Ethics ? Government?s policy on the economy ? Government?s view on culture under religion administration,
Our firm will also be influenced by the political changes. Any government policy related to improve education in the country will affect our library. Today our country is growing at very fast rate so government is giving more attention to the field of education and hence any decision regarding that would affect us.
ECONOMICAL ENVIRONMENT
Nature of demand: Demand of establishing more and more library is increasing day by day, because of the following reasons: More and more people in India are getting education. (1) Because of very costly books nobody can buy them. So library can provided them with those books. (2) Because of small houses students have less space at their home so they can study at library without any noise.
SOCIAL ENVIRONMENT
Social factors include demographic and cultural aspects of the external macro environment. These factors affect customers need and the size of potential market. The factors like population, age distribution and change in awareness are taken into consideration. Above all factors influence the demand for various goods and servises and as ours is the servise of library the above all factors are favourable for establishing the library.
TECHNOLOGICAL ENVIRONMENT
One of the most important aspect shaping people?s lives is technology. The firm which moves with latest technology can excel their growth. Every new technology is a force for “creative destruction”. More over the innovating process always leads to an increase in the investment. Technological inventions are introduced for higher productivity, lower costs and more revenues. Technology refers to sum total of the knowledge providing ways to do things. Organizations must give constant consideration to the manner in which innovations may affect their product and internal operating efficiency. In library we can use latest technology to give maximum satisfaction to the customer. We can use latest computer softwares to keep data about each and every book and infrastructure. provide best
Some of those factors are:
Advantage of Technology – In terms of Economies of Scale New Discoveries & Innovations Speed & Cost of Technology Transfer Rate of Obsolescence
SUPPLIERS OF FURNITURE
SHALIBHADRA FURNITURE LTD 3, devbhumi complex, Nr vijay cross roads, Navrang pura, Ahmedabad 380009, Gujarat, India. Voice: 932705083
Email: [email protected] Website: www.shalibhadra-furniture.com SODA MACHINE Shree Chamunda Micro Industries Address: 9, Ravi Co-Op Industrial Estate, Opp Maniar Tailor, Rakhial, Ahmedabad - 380023, Gujarat, India
Phone: 91-79-22911094/22911095 Mobile: +919377780870 Fax: 91-79-22911094 COMPUTERS Commit infotech, 3, first floor, Ashapura complex, Above Punjab national bank, Shyamal cross road, Satellite, Ahmedabad, Gujarat, India. Ph-079-26745002/65416727.
SR.NO 1 2 3 4 5
NAME OF SUPPLIER TATA-MCGROW HILL PHI LTD EVEREST PUBLISHING HOUSE S.CHAND LTD TAXMANN PUBLICATIONS PVT LTD
6 7 8 9 10 11
HIMALAYA PUBLICATION LTD PENGUIN BOOKS LTD VIKASH PUBLISHING HOUSE LTD SULTAN CHAND & SONS LTD. SUDHIR PRAKASHAN LTD PEARSON EDUCATION LTD
• LAYOUT
Organisation Chart
GENERAL MANAGER LIBRARY ASSISTANT
chief librarian
ACCOUNTANT
CAFE OPERATOR
RECEPTIONIST
ATTAINDER
INTERNET OPERATER
SWEEPER
WATCHMAN
• MAN POWER REQUIREMENT AND SALARY STRUCTURE
Job Specification
general manager Librarian Library assistant Accountant internet operator Receptionist Attainder Café boy Sweepercum-cleaner Watchman Total Contri.2 P.Fund @10% Bonus @ 9% Total salary of the year
No. of Job s 1
Monthl y salary
total monthl y salary 15000
total yearly salary
15000
180000
1 1 1 1 1 1 1 2 1 11
15000 10000 10000 8000 7500 5000 4000 2500 2500 79500
15000 10000 10000 8000 7500 5000 4000 5000 2500 82000
180000 120000 120000 96000 90000 60000 48000 60000 30000 984000 98400
88560 1170960
GENERAL MANAGER
Job description
Job Title: General Manager Reports to: none Functions: Coordinates with chief librarian, setting up of targets and corrective actions to achieve them. Duties and Responsibilities: of various targets. Check the
accomplishments Job specification
Education: MBA. Experience: Minimum 5 years in similar field Physical and mental ability: Good health and mentally stable. Special skills: Good leadership quality and quick decision making.
ACCOUNTANT
Job Title: Accountant Reports to: general manager Functions: To have effective control over the books of accounts, daily checking of cash preparing reconciliation statements the general manager and make arrangements for audit.
To take care of the all taxes payable by the library To provide the information regarding past data as and when required by manager. Keep a record of all the transactions and regular report to
Duties and Resposibilities:
Keep a record of all the transactions and regular report to the general manager To take care of the all taxes payable by the
Job Specification: library
Job Title: Accountant Qualification: Minimum requirement is M.Com. Experience: Minimum 2 years in the relevant field. Physical personality. Mental abilities: good with numbers. Special skills: skilled in accounting and auditing. health: sound health and good
RECEPTIONIST
Job Description:
Job Title: Receptionist Reports to: chief librarian Functions: Give appointments and prepare schedules. Duties and Responsibilities: To inform the executives about their counseling schedules. To attend phone calls. To maintain pleasant environment for the visitors.
Job Specification:
Job Title: Receptionist
Job Specification: Qualification:
Graduate in any field.
Work experience: Fresher may also apply. Physical abilities: Person with attractive
appearance and pleasing personality. Mental abilities: Presence of mind, patient. Special ability: Good presence of mind, good at receiving calls, effective voice and communication power and good
command over hindi, gujarati, English languages.
Internet operator
Job Description:
Job Title: internet/cafe operator Reports to: general manager Functions: handling of the café Update the softwares Solve the technical problem Duties and Responsibilities: To keep the records of visitors. To update new softwares and programmes.
Job Specification:
Job Title: Internet/cafe operator Qualification: BCA. Work experience: Fresher may also apply. Physical abilities: Sound health and fit. Mental abilities: Presence of mind, patient. Special ability:Good accessing power over
computers and softwares, good command over computer usage, ability to detect the faults.
CAFE OPERATOR
Job Description:
Job Title: Café operator. Reports to: general manager Functions: handling the café
Job Specification:
Arrangement of beverages Customer satisfaction
and Job Duties Specification:
Responsibilities:
To inform about the regular data to general manager. To attend customers pleasantly. To check the number of the customers. To sales of beverages. To maintain pleasant environment for the customers.
Job Title: cafe operator Qualification: 12th Pass Work experience: Fresher may also apply. Physical abilities: Sound health and fit. Mental abilities: Presence of mind, patient. Special ability:Good accessing power over
making food and other beverages, quick enough to take orders and in surving, sharp enough to remember the orders.
SECURITY GUARD
Job Description:
Job Title: Security guard. Reports to: Receptionist. Functions: To do all the miscellaneous work that has been assigned to him. To be punctual and perfect about his work. To keep a track and record of the people entering into the premises. To take responsibility of the premises.
Job Specification:
Job Title: Security guard. Qualification: SSC pass. Experience: Minimum 2 years of experience in the same field. Mental abilities: Should be bold and outrageous and active. Physical abilities: Fit and sturdy. Special skills: Able to handle arms and
ammunitions.
Meaning
According to Leslie Rodger, “Marketing is the primary management function which organizes and directs the aggregate of business activities involved in converting customer purchasing power into effective demand for a specific product or service and in moving the product or service to the final consumer or user so as to achieve the company-set or other objectives.” The word „Marketing? explains that… M: A: R: K: E: T: I: N: G: - Moneymaking must be secondary - Almighty customers must be satisfied - Reasonable rate must be kept for product - Keep an eye on competitor - Easy availability of the product - Thoughtfully advertise the product - Importance of the consumers - Need tremendous changes all the time - Generation of new ideas.
Product
“Product is a bundle of satisfaction that a consumer buys. It is anything, which can be offered to a market to satisfy a want or a need. It represents a solution to customer?s problem.”
It
is
in this context that marketing definition of a product is much more than just what the manufacture understands. Product can be in different form like the service, physical product, person, place, properties, idea, organization, event, experience, information etc. However, the library falls under the category of the service organisation.
Product Levels
In planning its market offering, the marketers need to think through five levels of product. Each level adds more customers? value and the five constitute
Potential Product
Augmented Product
Expected Product
Basic Product
Core Benifit
Core Benefit: The most fundamental level is the core benefit. It is the fundamental service or benefit that the customer is really buying. The Core Benefit of library is to provide peaceful place to study and provide better knowledge through books. Basic product: In this level the marketer has to convert the Core Benefit into Basic or Generic Product. Here the marketer has to put emphasis on satisfying the basic need of the customer.
The Basic Product constitutes the library. Expected Product: At the third level, the marketer introduces an Expected Product, a set of attributes and conditions buyers normally expect when they purchase the product. It is their minimum expectation. The member of the library normally wants to have good infrastructure, ventilation facilities, and noiseless environment. Augmented product: At the fourth level, the marketer prepares an Augmented Product that exceeds customer?s expectation. The Augmented
Product is built up in order to make it competitive and attractive. It offers the additional benefit. The Augmented Product of library is to have digital books and magazine, computers with internet connection, and fully airconditioned library. Potential product: At the fifth level stands the Potential Product, which encompasses all the possible Augmentation and transformation the Product or offering might undergo in the future. Here is where companies search for new ways to satisfy customers and distinguish their offers. Here the innovations play a very important role. The Potential Product for the library is to have as per members? requirement. software
which help members to find the book containing specific topic
Price constitutes one of the most important ingredients of the marketing mix. Any decision made by the management under any other mix of marketing affects the decision of the price of the product and in turns affects the decision of any other mix. Price is the only mix in the marketing mix, which generated revenue for the firm. The sources of revenue in our library are via library membership, internet access, coffee shop, advertising, and reading and through conference hall. After analyzing the price of the competitors, we have adopted a “Going Rate Pricing Method” means we have priced our product somewhere near the prices of the competitors.
Pricing policy
Our main objectives are as follows:SURVIVAL: It is our major objective because we would face intense competition. This is our short term objective; in long run we must learn how to add values to our product. MAXIMISATION OF MARKET SHARE: Our long term objective is to become a role player in this market. We will charge lesser price than our competitors? prices. ANALYZING COMPETITORS PRICES: As we are new in this market, it is not feasible to set higher price than our competitors? prices. Therefore, we need to set the prices lower than our competitors? prices charges of various services offered by us:
For membership in library: Particular Student Others Annual (Rs) 900 1350 Lifetime membership (Rs) 3150 3600
For reading:
Rs 10 per hour
For internet access centre: Rs 20 per hour b/w print Rs 2 per print colour print Rs 5 per print
Coffee Shop: Particular Tea & coffee Soda Snacks Rs per unit 10 5 10
Conference hall: Rs 4000 per event up to 2 days.
The location is very important aspect in economic analysis of any project as it plays a vital role in continuing life of the business as in future. The firm has to leverage the advertisement while operating with location of plant as the biggest constraint. Location of plant and industry means a specific site in the region where the business unit is to be started for selecting location or the pertinent factors influencing the location have to be considered and weighted out very carefully. Place: Ahmedabad
Address: Ground floor, Swapnil-5 Complex, Nr.commerce cross road, Dadasaheb na pagla, Navrang pura, Ahmedabad. Location preference: Why we have chosen Ahmedabad? Native place Versatile population Mega city High growth potential for library
Nice place to test marketing Reasons for selecting navrang pura Highest number of colleges and schools Fast growing area To stay in the competitive market To create the brand image Easily accessible location
Location:
Area: 4400 sq ft.
Promotion means which marketers talk to existing customers and potential buyers. Simple but," promotion is the marketing communication”. To promote any product or any service, it is essential to decide some of the objectives. The basic objectives of the promotion mix for service may fall under one of the following. Develop personal relations with clients Making a strong impression of competency, honesty and sincerity. It should be able to use indirect selling techniques(creating derived demand or act as a buying consultant) Manage to maintain a positive image by word of mouth Packaging and customisation. Based on above detailed objectives for the promotion of our library we have decided several criteria to implement above objectives.
1
• Advertising
Leaflets Newspapers
Promotional Tools
Advertisment
Sales Promotion
Public Relation
Personal Selling
Direct Marketing
1
• Mission
It is all about seting advertisement goal in the initial stage.we prefer informative advertisement because our aim is to make target market of our library.
When we became popular in our targrt market, we will start persuasive advertising to create liking, preference, conviction and purchase of our product. Our advertising objective depends upon the market situation i.e. the degree of competition.
2
• Money
Factors affecting advertising budget To decide the propotion of budget from total availability of funds. a) Stage in product life cycle : In the initial stage, our advertising budget is high because we are new in industry of Library. Afterwards, it will be low compare to first year.
b) Market share and Consumer base : As we are new in the field of library we have less market share so our advertising budget is high.Gradually, We have a set of loyal members so our budget will decrease. c) Competition: As you can see our library has established in university area so there is a cut throat competition therefore we have to advertise more. d) Advertising Frequency: In the first year our advertising frequency will be high therefore advertising budget will be high later on it will decrease.
3
• Message
Efficiency of message depends upon not only on what is
said but also often more important how it is said. Hence,the message plays an important role in organisation?s image. Our library?s message is know the world better.
4
•Media
Media selection is finding the most cost-effective media to
deliver the desired
number and type of exposures to target
audience.The effect of exposures depends on reach, frequency and impact. Following are the media vehicles that we have selected for our advertisement. 1. Print ads: It includes newspapers, magazines etc … We will give our advertisement in „THE TIMES OF INDIA? newspaper. As it is one of the best selling English newspapers And Cost of advertisement is in print media is very less. 2. Visual media: It covers Film ads, television ads, LCD etc …We will promote our advertise inside library through 4 LCDs.It is the most effective way of dramatic demonstration of advertisement.
5
•Measure
There are basic two ideas to evaluate advertising effectiveness a) Communication effect research b) Sales effect research Communication effect research As customers are important for any services, the effectiveness of advertisement can be made by communicating with them. This method helps in determining whether the advertisement is effective or not. By asking various questions like “Rate our advertisement”, we can get feedback of people.We have also prepared different advertisement and measured its effects by portfolio method and found best one.
Sales effect research We can come to know about the advertisement effectiveness for our Library by finding various information about number of visitors, number of books issued uses of cafe and internet made by
customers etc. By comparing this details with that of other years we can measure the sales effectiveness.
\
It is rightly said that, “employees present the organization to the customer and a service company can be only as good as its people". Employees are essentially the contact personal with the customer. They play an important role in the marketing. Operations of service organization like us investing in a quality people means investing in the quality product of a service. People at our library believe that “People are hired for what they know but fired for how they behave”. “The excitement, the energy and the can do attitude of the team motivates the staff everyday.” “There is room for growth at every level” “Our contributions are valued, our voices are heard and the learning never ends.” Our culture Employees are encouraged to be participative with suggestions to improve their workspace in particular and the company at large. The company prides itself in an open door policy that allows every member of the team to access the Management head regarding any proposals or problems. The organization encourages the entrepreneurial spirit amongst all employees to implement a lifestyle of vision.
Recruitment and selection process
Selection is a long process commencing from the preliminary interview of the applicant and ending with the contract of employment. Thus the need for right people, in the right place at right time is also increasing. In order to meet the demand for efficient and effective workforce, fm station has adopted the correct recruitment and selection procedures. At our library we don?t compromise on the quality of our organization team We try to hire the best of the applicants who will add value to our organization. We will do physical test, behavioural tests, psychological tests and communication tests for higher management. For other jobs the selection procedure will be as per the standard selection process. If they fulfill the basic requirements, then they have to go through the interview session.
Employee working hours: The working hours will be the 8:00 am to 8:00 pm for all employees.
furniture and fictures collection of books
staff selection and commencement
Prelimi nary expendi ture
library establish ment
Process management assures service availability and consistent quality in service sector where there is no tangible product, the operation management is vital because here the operations management would decide how the process of service delivery would function. Operation management is the interactive that would deliver the service benefit. There are two processes that take place in any library 1. Registration process 2. Book issue process
.
The object of marketer in service industries is“Defining for the service what the service cannot define for itself” Though a customer can?t see a service but definitely he can see various tangible clues of the service offer like facilities, common materials, objects, employers, customers, price etc. on the basis of his perception on the tangible clues the customer makes purchase decisions. Physical facilities are important in facilitating the delivery of services. Our library is equipped with Well designed Furniture Décor Colourful interior exterior of building layout cash memos labels Logo
For a brand to stand out and be successful there has to be a personal commitment from staff at all levels. The target customers must identify with it. It should be vibrant and have a “life” of its own. Liveliness, growth, fun and passion depicts our brand, our customers, our staff and our future – this is embodied in our design and colour
LOGO
FORM Infocean Library Membership No. Ahmedabad Date Title: Mr. Any others Date of birth: First Name: Residential Address: City: Mobile: Profession: Business Address: City: Pin: For students only Name & Address of Institution: Pin: Tel: Pin: Email: Designation: Tel: Middle Name: Ms. Dr. Prof. Application Form for Membership
Subject of Interest M/F Last Name:
Parent/Guardian’s Name & Designation: Office Address: General Rules: 1. Members should carry the identity cards to show their identity. 2. Library staff have right to ask users for evidence of membership. 3. Strict silence is to be maintained in the Library. 4. Smoking and sleeping in the Library are strictly prohibited. 5. Books will be issued to the members only on production of their own identity cards. 6. Library Tickets are not transferable, In which case, the Library facility will be curtailed to both the members. 7. Members should check the book before taking for issue. If any defects are there it should be brought to the notice of the staff. Otherwise the borrower is responsible to replace the book by a sound copy or pay the three or more times cost fix by the authority. 8. Members will be responsible for all the books borrowed on their tickets. 9. Readers shall be responsible for any damage or injury to the books or the property belonging to library and shall be required to replace or pay the replaceable value fix by the authority. 10. Books borrowed shall be returned on or before the due date indicated on the date slip in the book. Otherwise over due charges Rs. 1/- per day will be collected on each book returned after the due date. 11. Books must on no account be misplaced on the shelves nor they can be carried from one room to another. 12. Members should be held responsible for defecting or mutilation of books. Tel (O):
13. Members should vacate their seats in the library after the first bell is given. 14. Books on loan may be recalled at any time by the librarian. In case of great demand, the Chief Librarian may regulate the use of books in manner he deems fit. 15. Theses, Dissertation, Reference book, Current and Bound volumes of Periodicals and audio-visual material are not issued out side the Library. 16. The Librarian will decide when such materials may be lent.
Membership card
Meaning
Market Research means to study or analyse the factual data or a particular product of the market.It is used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions, monitor marketing performance and improve understanding of marketing as a process.
Importance of market reserch
To know the potential of new services or to improve the existing services and to determine the current position of the service in the market. To know the consumers preference towards similar services and to know the customers? expectations towards the service. To find out solutions to increase the sale of the service and to estimate the turnover of the service.
To know the position of competitors in the market.
Reserch plan
Market reserch process
There are five steps in market research plan.
1. Problem statement: “To find out the scenario of library industry and potential for new library in Ahmedabad.
Research objectives: To find out most common and preferred library in the city. To find the reading habit among various groups of people.
To find the satisfaction level from the existing libraries. Potential for new library. To know the customer expectation to our library.
2. Develop the research plan: 1. Data sources: There are two types of data sources i.e. primary and secondary data source. For investing ,we use both the sources. Primary data sources: questionnaires
Secondary data sources: 2. Research approaches: Data can be collected in 5 ways: a. b. c. d. e. observational research focus group research survey research behavioral data experimental research
For library research, we select survey method by asking questions to know the preference, knowledge, satisfaction of people.
3. Research instruments: Marketing researchers have choice of 3 main research instruments. a. Questionnaires
b. Qualitative Measures c. Technological Devices
Questionnaires are the best research instruments for library because its flexibiliIt is the most common way to collect primary data. It is helpful in exploratory research.
4. Sampling Plan: 1. Sampling unit: whom we surveyed? People of Ahmedabad.
2. Sampling size: It shows the numbers of people we In our project we have serveyed 500 people.
surveyed.
3. Sampling procedure: It is the procedure of choosing the respondents. We select simple random sampling means every member has an equal chance of selection.
4. Contact method: Mail questionnaires, telephone interview, personal interview, online interviews are some of contact methods. For our research, we contact by personal interview and telephone interviews as it is less costly and suitable for us.
3. Collect the information: This phase is the most expensive and the most prone to error, but with the help of computers, it become easier to collect the information.
Our research is not on the large base, we choose the questionnaires and set the information in the computers for furtuer process.
4. Analyze the information. Our information are analyze through computer progarmmes like excel.we made tabulating data and charts for final conclusions. 5. Present the findings. We present findings for making major decision about establishment of our library in the city. 6. Make the decision: At the last, we decide to establish our lirary near to university area for all group of people with moderate fees and with best facilities in Ahmedabad
Questionnaire for market research on library. K.s.school of business management, Gujarat University, Ahmadabad. [The information received will be used for research purpose only] 1. 2. 3. 4. Name : __________________________________________________ Area : __________________________________________________ Gender: Male Female Occupation: Professional Student Service House wife
Any other, please specify: _______________
5. Age : Up to 20 41 to 60 21 to 40 Above 60
6. Educational qualification: Under graduate. Post graduate 7. Monthly Family income(Rs.): Up to 10000 20001 to 30000 8. Are you fond of reading? Yes No Graduate Any other please specify _______
10001 to 20000 Above 30000
9. Where do you prefer to read? At home At library
If at library then continue otherwise go to section A 10.For which purpose do you visit library? For reading For subscribing any kind of reading material For both 11.Name the library you visit ___________________________________________________________
12.Which factors do you consider while visiting the library? Membership fees Nearness to home Collection of books Environment
Any other, please specify ______________________________ 13. How often do you visit the library?
Daily Monthly
Weekly Occasionally
14. How much time do you spend in the library in a week? Up to 7 hours More then 14 hours 7-14 hours
15. Which of the following do you read at library? News paper Novels Magazine Study books
Any other please specify.____________________________________
16. Rate your level of satisfaction with your current library with given parameters. Particular Membership fees Collection of books Nearness Other facilities 17.What is your expected membership fees p.a.? Highly satisfied Satisfied neutral dissatisfied Highly dissatisfied
___________________________
18. Type of your membership plan yearly Life time
19. If new library offers you your expected services at your expected price would you like to switch over to that library? Yes No
If no than why? ___________________________________
Section-A 1. What are the reasons for not visiting the library? High membership fees Better facilities at home Far from home Poor collection Any other, please specify________________________
2. Would you like to visit the library in future if it fulfils your expectation? Yes Any suggestions: No
THANK YOU
(1) occupation and fond of reading
Particulars
Yes
No
Total
Professional Students Service house wife Others Total
62 186 81 24 14 367
21 64 31 14 3 133
83 250 112 38 17 500
occupation and fond of reading
200 180 160 140 120 100 80 60 40 20 0
Yes No
Interpretation: The above table indicates that from all the people who are fond of reading half of them are only students also service people and professionals are in good number and the housewife and people from the other category are least interested in reading.
(2) Occupation and place to read Particulars professional students service house wife others Total Home 48 93 63 19 33 256 Library 32 143 41 17 11 244 Total 80 236 104 36 44 500
occupation and place to read
160 140 120 100 80 60 40 20 0
Home Library
Interpretation: From our analysis we came to know that around 50% of the people read at home and half of them read at library. Further among them the students are in majority to use library for reading.
(3)
occupation and purpose for visiting the library reading 22 67 12 10 6 117 Subscription 6 35 22 4 4 71 Both 4 41 7 3 1 56 Total 32 143 41 17 11 244
Particulars professional Students Service house wife Others Total
occupation and purpose
70 60 50 40 30 20 10 0 reading subscription both
Interpretation: The above analysis shows that around 48% of the people use library for the purpose of reading, 30% of the people for the purpose of subscribing books and around 23% of the people for both the purposes.
(4)
Library visitors Visitors 93
Name of library Guj uni
British library M.j library Crossword Others Total
73 51 7 20 244
visitors
guj uni british library M.J. library crossword others
3% 21%
8% 38%
30%
Interpretation: The above chart indicates that out of 244 library users around 38% people use Gujarat university library, where as 30% people uses British library, only 8% people other libraries including college and local area library. (5) occupation and factors to be considered while visiting the library Particulars Professional students service member fees 14% 16% 6% collection 36% 31% 67% nearness 21% 22% 6% environment 29% 30% 17%
others 0% 1% 6%
house wife others
34% 17%
18% 13%
14% 17%
14% 29%
20% 25%
occupation and factors
70% 60% 50% 40% 30% 20% 10% 0% professional students service house wife others
Interpretation: From the above analysis we came to know that the majority of the people consider the collection of books while visiting the library and people also consider its ambience also they consider the other factors very less. (6) Particulars professional students service house wife others Total Occupation and frequency of visiting the library Daily 6 67 9 0 2 84 weekly 13 39 9 13 6 80 Monthly 4 19 16 4 3 46 Occationally 9 18 7 0 0 34 Total 32 143 41 17 11 244
occupation and frequency
70 60 50 40 30 20 10 0 daily weekly monthly occationally
Interpretation: From the above information we came to know that out of 244 library users the majority of the people visit the library on a daily and weekly basis and there are only 14% people who visit the library occasionally. (7) Particulars Occupation and time spend at library per week up to 7 18 104 30 15 8 175 7 to 14 14 19 5 2 2 42 more than 14 0 20 6 0 1 27 Total
professional Students Service house wife others Total
32 143 41 17 11 244
120 100 80 60
occupation and time spend
up to 7 40 20 0 7 to 14 more than 14
Interpretation: The above table indicates that out of 244 library users around 72% people spend up to 7 hours at library. There are around 17% people who spend around 7 to 14 hours and only 11% are the people who spend more than 14 hours at library. (8) Particulars Professional Students Service house wife Others Occupation and reading material news paper 26% 17% 39% 50% 57% magazine 31% 19% 30% 0% 21% novels 34% 36% 22% 0% 21% Study 10% 27% 4% 50% 0% others 0% 2% 4% 0% 0%
occupation and reading material
60% 50% 40% 30% 20% 10% 0% news paper magazine novels study others professional students service house wife others
Interpretation: The above table indicates that the majority of the people use library for reading news paper also there are good number of people who use library for reading magazine and novels and very few people use it for reading other material.
(9) Particulars membership fees Collection Nearness Other
level of satisfaction with present library highly satis 65 74 47 33 Satisfied 104 79 74 72 not satis 53 47 67 54 Dissatisfied 22 15 24 59 highly dis 0 29 32 26
level of satisfaction
120 100 80 60 40 20 0 highly satis satisfied not satisfied dis highly diss satisfied membership fees collection nearness other
Interpretation: From the above analysis we came to know that the majority of the people are highly satisfied with collection of books, they are also satisfied with membership fees but they are dissatisfied with the factor of nearness and other facilities that they receive from library.
(1o) Income and expected membership fees Particulars up 10000 1000120000 2000130000 above 30000 Total to 0500 8 47 15 5 75 5001000 20 70 15 3 108 10001500 3 23 18 7 51 above 1500 1 3 4 2 10 Total 32 143 52 17 244
80 70 60 50 40 30 20 10 0
income and expected membership fees
up to 10000 10001-20000 20001-30000 above 30000 0-500 500-1000 1000-1500 above 1500
Interpretation: The above analysis shows that around 44% of the people expect membership fees between the range of 500 to 1000 and there are only 4% people whose expectation about membership fees is above 1500.
(10) Income and membership plan Particulars up to 10000 1000120000 2000130000 above 30000 Total yearly 12 87 21 10 130 lifetime 20 56 20 18 114 Total 32 143 41 28 244
income and membership plan
100 80 60 40 20 0 up to 10000 10001-20000 20001-30000 above 30000 yearly lifetime
Interpretation: From the above analysis we came to know that around 53% of the people opt for membership plan on a yearly basis and around 47% of the people opt for membership plan on a lifetime basis. (11) Loyalty with present library Yes 174 no 70 Total 244
loyalty
29%
yes 71% no
Interpretation: The above analysis indicates that out of 244 library users around 71% of the people are not loyal towards their respective library and around 29% of the people are loyal towards their library.
(13) Occupation and reasons for not visiting library Particulars Professional Students Service house wife Others high fees 0% 12% 19% 31% 0% Facilities 40% 40% 29% 19% 57% proximity 44% 23% 17% 33% 0% poor collection 3% 14% 22% 17% 43% others 13% 11% 13% 0% 0%
occupation and reasons
60% 50% 40% 30% 20% 10% 0% high fees facilities proximity poor collection others professional students service house wife others
Interpretation: The above analysis indicates that out of 256 library non users the majority of the people not visit the library because of better facilities at home and also the proximity of the place.
(14) Occupation and future expectation about visiting the library Particulars professional yes 27 no 13 Total 40
Students Service house wife Others Total
79 38 15 21 180
25 22 6 10 76
104 60 21 31 256
occupation and future expection
80 70 60 50 40 30 20 10 0
yes no
Interpretation: The above table indicates that out of 256 non library users around 70% of the people will opt for library in future and around 30% of the people will not opt for library.
STATEMENT OF COST OF PROJECT
No 1 2 3 4 5
Particulars Cost of electronics Cost of furniture and fixtures Books Preliminaru and pre operative expenses Working capital requirement Total Cost of project
Amount 570000 1478750 2100000 270000 1581250 6000000
MEANS OF FINANCE
OWNERS? FUND 6000000
STATEMENT OF COST OF electronics
Particulars Computers Laptops Printer LCDs Projector Total
Qty 16 2 1 4 1
price per unit 20000 30000 10000 40000 20000
Total 320000 60000 10000 160000 20000 570000
STATEMENT OF COST OF FURNITURE
No 1 Particulars Cost of wooden furniture LED Lights coffee machine tea maker Fans Exhaust fans Acs soda machine telephone line water cooler Total Cost of furniture Unit Per unit Price Amount 1043500
2 3 4 5 6 7 8 9 10
40 1 1 5 8 12 1 1 1
250 5000 5000 750 500 20000 150000 10000 7500
10000 5000 5000 3750 4000 240000 150000 10000 7500 1478750
• THE TOTAL COST OF FURNITURE
Reception counter:
Particulars Table Fan Stationary Cup board for bags Printer Chair-revolving Simple Total News paper and magazine room:
Amount 18000 1000 500 15000 6000 1500 700 42700
Particulars Shelving Sofa-set Total
Amount 60000 50000 110000
Main office:
Table Cup-board Chairs Total
2000 4000 2100 8100
Administration:
Table Cup-board Chairs Total
2000 4000 2100 8100
Reading room:
Table Chairs Total
240000 134400 374400
Books room:
Shelving Table Chair Total
90000 2000 700 92700
Internet room:
Table Chairs Photocopier machine Computer Total
24500 5000 200000
320000 549500
Coffee Shop:
Reception table
15000
Tables and chairs
14000
Total
29000
Conference room:
Stage Chairs Total
15000 35000 50000
ALLOCATION OF BOOKS SECTIONS ECONOMICS MANAGEMENT ACCOUNT SCIENCE HISTORY LAW GENERAL KNOWLEDGE SOCIAL RELIGION MATHS/STATISTICS NOVEL I.T.COMPUTER INERNATIONAL AFFAIRS OTHERS TOTAL
ECONOMICS 5% OTHERS 10%
PERCENTAGE 5% 12% 8% 10% 3% 3% 5% 5% 4% 8% 15% 10% 2% 10% 100%
ALLOCATION OF BOOKS
INERNATIONAL 2% I.T.COMPUTER 10% MANAGEMENT 12%
ACCOUNT 8% SCIENCE 10% HISTORY 3% LAW GENERAL SOCIAL 3% KNOWLEDGE 5% 5%
NOVEL 15%
MATHS/STATISTICS RELIGION 8% 4%
STATEMENT SHOWING PRELIMINARY EXPENSES
No 1 2
3 4 5
Particulars Perpetrating promotion expenses Legal charges including Stamp duty, registration fees etc, electricity installation. Feasibility study charges Market survey charges Telephone deposit Total
Amount(yearly) 200000 10000
50000 5000 5000 270000
Statement showing depreciation as per companys'act
Books
20%
Furniture Electronics
18% 20%
STATEMENT SHOWING TOTAL DEPRECIATION
Particulars Books Furniture computers 2010-11 420000 266175 114000 2011-12 356000 242515 91200 2012-13 304800 194012 72960 2013-14 263840 155209.6 58368 2014-15 231072 124167.7 46694
Total
800175
689715
571772
477417.6
401933.7
STATEMENT SHOWING DEPRECIATION ON BOOKS
Particulars
2010-11
2011-12
2012-13
2013-14
2014-15
Opening Balance
2100000
1780000
1524000
1319200
1155360
Less: Depreciation
420000
356000
304800
263840
231072
Closing Balance
1680000
1424000 1219200
1055360
924288
STATEMENT SHOWING DEPRECIATION ON FURNITURE
Particulars Opening Balance Less: Depreciation 2010-11 2011-12 2012-13 2013-14 2013-14 1478750 1212575 970060 776048 620838.4 266175 242515 194012 155209.6 124167.68
Closing Balance
1212575
970060
776048
620838.4
496670.72
STATEMENT SHOWING DEPRECIATION ON ELECTRONICS
Particulars Opening Balance Less: Depreciation 201011 570000 114000 201112 456000 91200 201213 364800 72960 201314 291840 58368 201415 233472 46694
Closing Balance
456000
364800
291840
233472
186778
STATEMENT SHOWING preliminary expenses
Particulars Opening Balance Less: written off Closing Balance
201011 270000 54000 216000
201112 216000 54000 162000
201213 162000 54000 108000
201314 108000 54000 54000
201415 54000 54000 0
STATEMENT SHOWING ADVERTISEMENT BUDGET
Advertisement Price per cc 260 1600 1600 No of cm 30 15 15 No of times Total
Times of india Gujarat Samachar Divya Bhaskar Others Total
4 3 4
31200 72000 96000 800 200000
STATEMENT SHOWING INSURANCE CHARGES
Assets Furniture Books Computers Total Premium Premium Rate 3.5/1000 3.5/1000 1.50% Cost of assets 1534750 3000000 380000 Amount of premium 5372 1050 5700 12450
Statement showing administrative overhead particulars Staff salary Audit fees news paper cofee shop Stationary Electricity total dep Magazine Advertise exp Telephone Miscellanous insurance maintinance Fire safety Rent Total 2010-11 1170960 10000 5805 147600 7000 300000 800175 40975 25000 12000 6000 12450 120000 10000 2500000 5113965 2011-12 1288056 10500 5805 162360 7350 315000 689715 45072.5 26250 12000 6000 12450 120000 10500 2500000 5157059 2012-13 1416861.6 11025 5805 178596 7717.5 330750 571772 49579.75 27562.5 12000 6000 12450 120000 11025 2500000 5207144 2013-14 1558547.76 11576.25 5805 196455.6 8103.375 347287.5 477417.6 54537.725 28940.625 12000 6000 12450 120000 11576.25 2500000 5296698 2014-15 1714402.536 12155.0625 5805 216101.16 8508.54375 364651.875 401934.08 59991.4975 30387.65625 12000 6000 12450 120000 12155.0625 2500000 5422542
STATEMENT SHOWING revenue from sources
Students Yearly 350 385 424 466 515 Others Yearly Rate
Rate 900 990 1089 1200 1350 315000 346500 461736 559200 695250
Lifetime Rate 150 3150 240 3465 376 3900 534 4290 735 4720 Lifetime 50 90 230 320 460 Rate 3600 3780 3969 4170 4380
472500 831600 1466400 2290860 3469200
Total 787500 1178100 1928136 2850060 4164450
150 1350 202500 160 1420 227200 170 1490 253300 180 1570 282600 190 1650 313500 Revenue from library members:
180000 340200 912870 1334400 2014800
382500 567400 1166170 1617000 2328300
Avg hours from non members 4 4 4 4
Hourly rate 10 11 12.1 13.31
Days
No of person 360 360 360 360 6 9 14 21
Total revenue
86400 142560 243936 402494.4
4
14.641
360
32
674657.28
Revenue from library non members: Revenue from conference room:
Year
Rates
No of times in No month month 12 12 12 12 12
of Total
2010 2011 2012 2013 2014
4000 4000 4000 4000 4000
3 5 6 7 8
144000 240000 288000 336000 384000
No of magazine 20 20 Months 12 12 Avg price per 15 15 magazine Total 3600 3600 Revenue from scrap from magazine:
20 12 15 3600
20 12 15 3600
20 12 15 3600
Revenue from scrap from news papers:
revenue from scrap Weight price per kg Days
360 0.9 7 2268
360 0.9 7.5 2430
360 0.9 8 2592
360 0.9 8.5 2754
360 0.9 9 2916
R e v e n
ue from inside advertisement: Advertisement Total 2010-11 18000 2011-12 37800 2012-13 39690 2013-14 41674.5 2014-15 43758.23
Revenue from coffee shop: Year revenue from coffee shop 2010-11 2011-12 2012-13 2013-14 210000 231000 242550 254677.5 2014-15 267411.4
Calculation of tax liability: Tax liability Prticulars PBIT LESS:INT PAI BEFORE TAX ADD
EPRECIATION AS PER CO. LESSEP AS PER IT PBT 2010-11 2011-12 2012-13 -406398 0 -406398 2013-14 1155439 0 1155439 2014-15 3502420 0 3502420 - -1979719 2764697 0 0 - -1979719 2764697 800175 689715
571772 477417.6 401934.1 336848 3567506
909875 625887.5 479298.8 393528.9 - -1915891 -313925 1239328
2874397 TAXES TO BE PAID 0 0 0 375516.3 -313925 863811.3 1080954 2486552 - -1915891 2874397
PAT
-
-
-
779922.6
2421466
Revenue from cyber cafe: Persons s15 15 15 15 15 Hours 10 10 10 10 10 Hr rate 20 20 20 20 20 Days 360 360 360 360 360 Capacity Total 0.7 0.75 0.85 0.9 1 756000 810000 918000 972000 1080000
STATEMENT SHOWING PROFIT AND LOSS ACCOUNT
Total income 2010-11 2011-12 2012-13 2013-14 revenue from members revenue from conference hall revenue from cyber café revenue from cofee shop miscellenous income income from advertisement 1256400 1888060 3338242 144000 756000 252000 30868 18000 240000 810000 277200 32280 37800 288000 918000 4869554 336000 972000
2013-
71674
3840
10800
291060 305613 32089 33754.5 35294.63 36903 39690
41674.5 43758
total income TOTAL EXPENDITURE ADMINISTRATION EXPENSES PRELIMNARY EXPENSES TOTAL
2457268 3285340 4908747
6560137
90329
5167965 5211059 5261144 54000 54000 54000
5350698 54000 5404698
54765
540
5221965 5265059 5315144
55305
PBIT
2764697 1979719 -406398
1155439
35024
BALANCE SHEET
Particulars SOURCE OF FUNDS OWNER'S CAPITAL add: capital TOTAL SOURCE OF FUND APPLICATION OF FUNDS Fixed Assets 2009-10 2010-11 6000000 6000000 1500000 7500000 2011-12 7500000 2012-13 7500000 2013-14
7500000
6000000
7500000
7500000
7500000
Books less: depreciation net block Furniture less: depreciation net block Electronics less: depreciation net block TOTAL FIXED ASSETS CURRENT ASSETS, LOANS AND ADVANCE Cash & Bank Balance Total Current Assets LESS : CURRENT LIABILITIES AND PROVISION Out standing Salary and Wages Outstanding in Electricity TOTAL CURRENT LIABILITY preliminary expenses written off closing balance P & L AC TOTAL APPLICATION OF FUNDS Total
2100000 420000 1680000 1478750 266175 1212575 570000 114000 456000 3348575
1780000 356000 1424000 1212575 242515 970060 456000 91200 364800 2758860
1524000 304800 1219200 970060 194012 776048 364800 72960 291840
1319200 1155360 263840 231072 1055360 924288 776048 620838.4 155209.6 124167.68 620838.4 496670.72 291840 233472 58368 46694.4 233472 186777.6
2287088 1909670.4 1607736.3
-181692
-5437.5 127295.45 1353199.1
4146481
97580 107338 50000 52500 147580 159838 270000 216000 54000 54000 216000 162000 2764697 4744415.5
118071.8 129878.98 142866.88 55125 57881.25 60775.313 173196.8 187760.23 203642.19 162000 108000 54000 54000 54000 54000 108000 54000 0 5150814 4370891.4 1949425.5
6000000
7500000
7500000
7500000
7500000
Cash flow statement
Particulars Cash Flow From Operating Activities PAT and transfer Add:Tax Provision PBT Add :2009-10 2010-11 2011-12 2012-13
201
0 2764697
0 0 0 1979719 -406397.9 1155438.8 350
Depreciation Preliminary expenses w/off Profit Before Working Capital changes Changes in Working Capital Less: Increase in Current Assets Total Add: Increase in Current Liability Increase in Time lag Salary and Wages Increase in Time lag Elecricity Total
800175 54000 1910522 0 1910522 97580 50000 147580 1762942 0 1762942
689715 54000 1236004 0 1236004 107338 52500 159838
571772 54000 219374 0
477417.6 401 54000 1686856 0
39
219374 1686856.4 395
118071.8 129878.98 142 55125 57881.25 607 173196.8 187760.23 203
Cashflow before Tax less:TAX NET CASH FROM OPERATING ACTIVITIES CASH FLOW FROM INVESTING ACTIVITIES Increase Fixed Assets NET CASH FROM INVESTING ACTIVITIES CASH FLOW FROM FINANCING ACTIVITIES OWNERS CAPITAL NET CASH FROM FINANCING ACTIVITIES NET CHANGE IN CASH AND CASH EQUIVALENTS (A+B+C) ADD: CASH AND CASH EQUIVALENTS OPENING BALANCE CASH AND CASH EQUIVALENTS CLOSING BALANCE
1076166 392571 1874616.7 416 0 0 375516.25 108 1223746 232732.95 1325903.6 289
4418750 4418750
-100000
-100000
-100000
-1
-100000
-100000
-100000
-1
6000000 6000000
1500000 1500000
0 0
0 0
-181692 176254.5 132732.95 1225903.6 279 0 -181692 -181692
-5437.5 127295.45 135
-5437.5 127295.45 1353199.1
41
Ratio analysis
Particulars 2010-11 2011-12 -0.03402 2012-13 0.734976 2013-14 7.207059 2014-15 20.3616
current assets ratio
net profit ratio
-113%
-60%
-8%
18%
39%
cash profit ratio
-78%
-38%
4%
26%
44%
return on investment
-87%
-73%
-18%
38%
64%
fixed asset turnover ratio
0.76
1.24
2.25
3.65
6.04
total asset turn over ratio
0.40954467
0.438045
0.6545
0.874685
1.204395
proprietor ratio
102%
102%
102%
102%
101%
long term funds to fixed assets
179%
272%
328%
393%
466%
statement showing net present value
Cash flow after tax -181692 -785345.5 -159045 368267 857697 npv @ 10% 0.909 0.826 0.751 0.683 0.621 -165175 -649046 -119493 251531.3 532562.4
present value of cash inflow total cash out flow net present value of investment
-149620 -6000000 -6149620
Conclusion: Pay back period: If we consider the short period its not possible to get the whole amount invested back but in long run it assures the good profitability and hence we can get the amount invested back. Internal rate of return: As per our calculation the internal rate of return is below 0%. Net present value of project: The NPV of the project is negative.
SWOT ANALYSIS
A scan of external and internal environment is an important part of the business strategic planning process. Environmental factor internal to the firm usually can be classified as Strengths (S) or Weaknesses (W) and those external to the firm can be classified as Opportunities (O) or Threats (T). Such an analysis of a company?s strength, weaknesses, opportunities and threats is called SWOT ANALYSIS. The SWOT analysis provides information that is helpful in matching the firm?s resources and capabilities to the competitive environment in which it operates. As such it is instrumental in strategy formulation and selection.
Strength: People would like to come library because of the following reasons.
? The most important reason to establish infocean is to provide knowledge of different field at one particular place. ? From Customer point of view, inforcean is the best option to know more about their interested field. ? Library is situated near to college area so we get maximum number of students. ? The main strength of our library is internet café and it is for 8 hours. ? Also the facilitated conference room extracts the attention.
Weakness: ? It provides only theoretical knowledge there is no scope for practical knowledge. ? Increase in competition like road sellers. ? Maintenance of books is quite difficult. ? Lack of sound proof wall for peaceful environment.
Opportunities: Following are the opportunities available to the library to grow up & to expand its scope. ? ? ? ? Awareness about library in youth To get knowledge about current topic Mobile(moving) library Drastically increment in education
Threats: Following are the threats that can hinder the process of library. ? On line studies ? Increase in technology ? Home library
conclusion
By doing an extensive research on overall aspects, we came to know the conclusions that subject to the conditions and circumstances that the project is not feasible in short run but if we consider long run then it is feasible. We would finally like to conclude our project with high feeling of having gained enormous knowledge. This task has provided us with the much needed breathe from the minute activities that one has to undergo. This include thanks giving not only to the valued cooperation of the libraries like university library , vidhyapith and our college library that we visited for guidance but also our professors who gave us such wonderful opportunity to learn so much about practical aspect of life. We could say correctly for our guiders, “you inspire it, we develop and stand by it.”
bibliography and webography
? Financial Management –Khan and Jain ? Marketing Management-Philip Kotler ? www.google.com ? www.wikipedia .com ? www.yahoo.com
doc_241813558.docx
An integrated library system (ILS), also known as a library management system (LMS),[1][2] is an enterprise resource planning system for a library, used to track items owned, orders made, bills paid, and patrons who have borrowed.
• PROJECT AT GLANCE
Name of the Parent Company:
Address: INFOCEAN Ground floor, Swapnil-5 Complex,
P
Nr.commerce cross road, Dadasaheb na pagla, Navrang pura, Ahmedabad.
Constitution: Date of Incorporation:
Partnership Firm
1st April 2010 ASSUMPTIONS
Main Target Market: Ahmedabad
? We have assumed that our library fulfills all legal requirements.
? Our library “Infocean” is newly established with the partnership deed of 10 partners. ? There will be 360 days of working. ? Building for library is easily available at vijay cross road. ? Rent for the building remains the same throughout the 5 years as per contract with the owner. ? Preliminary and pre operating expenses are to be written off with in 5 years. ? We have taken a sample of 500 people for market research. ? We have calculated depreciation by WDV method as per Company?s Act , 1956. ? Advertising, legal, electrical and telephone, insurance, etc are all assumed and taken from the experience of the similar units.
? Time lag in salary 7 days and electricity payment is 18 days. ? Staff salary would increase by 10% each year. ? Audit fees, electricity charges, advertisement expenses, telephone charges & stationary cost would increase by 5% each year. ? News papers cost would remain same for all the years. ? The capacity utilization of cyber café would remain same in all years. ? Partners are not paid interest on capital. Interest on overdraft is not paid as we are not able to quantify the amount payable.
? There will be 10% increase in the membership fees for students and 5% for others. ? Income from printing would increases 5% each year.
LIBRARY BACKGROUND
A library is a collection of sources, resources, and services, and the structure in which it is housed. It is organized for use and maintained by a public body, an institution, or a private individual. In the more traditional sense, a library is a collection of books. The term can mean the collection, the building that houses such a collection, or both. However, with the sets and collection of media and of media other than books for storing information, many libraries are now also repositories and access points for maps, prints, or other documents and various storage media such as microform
(microfilm/microfiche), audio tapes, CDs, cassettes, videotapes, and DVDs. Libraries may also provide public facilities to access subscription databases and the Internet. Thus, modern libraries are increasingly being redefined as places to get unrestricted access to information in many formats and from many sources. In addition to providing materials, they also provide the services of specialists, librarians, who are experts at finding and organizing information and at interpreting information needs. More recently, libraries are understood as extending beyond the physical walls of a building, by including material accessible by electronic means, and by providing the assistance of librarians in
navigating and analyzing tremendous amounts of knowledge with a variety of digital tools. The term "library" has itself acquired a secondary meaning: "a collection of useful material for common use," and in this sense is used in fields such as computer science, mathematics and statistics, electronics and biology.
HISTORY
The word derives from the Latin liber (“book”). The origin of libraries lies in the keeping of written records, a practice that dates at least to the 3rd millennium BC in Babylonia. The first libraries as repositories of books were those of the Greek temples and those established in conjunction with the Greek schools of philosophy in the 4th century BC. Today's libraries frequently contain periodicals, microfilms, tapes, videos, compact discs, and other materials in addition to books. The growth of on-line communications networks has enabled library users to search electronically linked databases worldwide. The first two libraries were composed for the most part, of published records, a particular type of library called archives. Archaeological findings from the ancient city-states of Sumer have revealed temple rooms full of clay tablets .These archives were made up almost completely of the records of commercial transactions or inventories, with only a few documents touching theological matters, historical records or legends. Things were much the same in the government and temple records on papyrus of Ancient Egypt.
TYPES OF LIBRARY
Public libraries
The public library (also called circulating library) is a library which is accessible by the public and is generally funded from public sources (such as tax money) and may be operated by civil servants. Taxing bodies for public libraries may be at any level from local to national central government level. Public libraries exist in most nations of the world and are often considered an essential part of having an educated and literate population. Academic Libraries
These libraries are located on the campuses of colleges and universities and serve primarily the students and faculty of that and other academic institutions. Some academic libraries, especially those at public institutions, are accessible to members of the general public in whole or in part.
Research Libraries
These libraries are intended for supporting scholarly research, and therefore maintain permanent collections and attempt to provide access to all necessary material. Research libraries are most often academic libraries or national libraries, but many large special libraries have research libraries within their special field and a very few of the largest public libraries also serve as research libraries.
School Libraries
Support the school's curriculum.
Most public and private primary and secondary schools have libraries designed to support the school's curriculum.
Special Libraries
All other libraries fall into this category
All other libraries fall into this category. Many private businesses and public organizations, including hospitals, museums, research
laboratories, law firms, and many government departments and agencies, maintain their own libraries for the use of their employees in doing specialized research related to their work. Special libraries may or may not be accessible to some identified part of the general public. Branches of a large academic or research libraries dealing with particular subjects are also usually called "special library". Home Libraries Your home library may or may not be as large as your local public library, but a good system of organization will still help you find the book you want quickly. You could take a page and sort books by subject matter. Sections for subjects such as history, technology or fiction might make their retrieval easier.
Private Libraries
A private library is a under the care of private ownership, as compared to that of a public institution, and is usually only established for the use of a small number of people, or even a single person. As with public libraries, some people use stamps, stickers, or embossing to show ownership of the items.
legal formalities
DEED OF PARTNERSHIP OF INFOCEAN THIS DEED OF PARTNERSHIP is made and entered into at ground floor, Swapnil-5 Complex, Nr. commerce cross road, Dadasaheb napagla, Navrangpura, Ahmedabad. On this AMONG: No. Partners’ Name 1. SANGHVI PARTH 302,Stavan, Paldi, Ahmedabad-380007 2. JAYDEEP SOLANKI 211/6,Chankyapuri soc, Ghatlodia, Ahmedabad-380061 21 Active 20 Active Address Age Designation
3.
MAULIK SHAH
390, Mangal parekh no khancho,Shahpur, Ahmedabad-380001
20
Active
4.
KAUSHIK
C/20,shivdhara
Active
TRIVEDI
soc,Odhav, Ahmedabad-382415
21
5.
REKHA AHIR
16,Madhuvan soc, Adajan road, Ahmedabad-380009
21
Active
6.
VIDDHI KOTAK
13,Neel Apartment, Paldi,
deep
20
Active
Ahmedabad-380007 7. AESHA SHAH B-103 sumeya apt, B/H St.Xavir?s School Memnagar, Ahmedabad-380052 8. Richa Mehta 501, Satkrut Flat at Parth Sarathi Avenue. Satellite Ahmedabad-380015 9. Jui Shah 7/A Kalyan Society 20 Active 21 Active 20 Active
Mithakhali Ahmedabad-380006 10. Nili Shah S/7 Complex, Society, Paldi Ahmedabad-380007 Sarvamangal Nr.Amul 21 Active
Formation of Partenership
Partnership deed: This agreement is made on 1st April 2010 at Ahmedabad . We Partners have decided to commence the service of library under the name INFOCEAN with effect from April 1, 2010. Our Partnership deed is as under: Name: Infocean Place: Ground floor, Swapnil-5 Complex, Nr.commerce cross road, Dadasaheb na pagla, Navrang pura, Ahmedabad.
Commencement: 1st April 2010 Duration: At will Accounting period: commencing from 1st April and ending on 31st March of every year
Capital: Initial capital of firm shall be 8 lacs Rs. and this shall be contributed by all the partners in equal proportion. Drawings: At partners? will, taking into consideration their
respective accounts. Interest: As per our partenership deed no interest will be payable to parteners. Share in profit and loss: Profit or loss is decided to be
distributed in equal proportion among all the partners. Modification: Partners will be entitled to modify above terms relating to interest etc. by Partnership deed. Arbitration: Any difference of opinion among Partners as may rise during continuation of this Partnership shall be referred to arbitration. In such a case provision of Partnership Act, 1932 shall be made applicable. Amendment and Alteration: Partners are at liberty to aforementioned terms and conditions of Partnership.
The success of organization depends upon how it represent recognizes, adapts and manages the various organizational environment which can broadly classify mainly in to two categories:
A) External environment B) Internal environment
A scan of external environment in which the firm operates can be expressed in terms of the following factors:
Change in the organization social value and many changes in the economy, changes in the resources available and changes in the market place and so on. Which of this external factor will have particular significant for a specific organization depends on circumstances surrounding that business.
POLITICAL ENVIRONMENT
General political atmosphere, particularly political stability is very important for the successful operation of the business. It covers those factors which restrain or facilitate the business through the government actions. It may include political atmosphere, political parties, government political stability etc. This is the most important influence on the regulation of any business. ? How stable is the political environment? ? Influence the Government Policy / Law on your business ? Government?s position on Marketing Ethics ? Government?s policy on the economy ? Government?s view on culture under religion administration,
Our firm will also be influenced by the political changes. Any government policy related to improve education in the country will affect our library. Today our country is growing at very fast rate so government is giving more attention to the field of education and hence any decision regarding that would affect us.
ECONOMICAL ENVIRONMENT
Nature of demand: Demand of establishing more and more library is increasing day by day, because of the following reasons: More and more people in India are getting education. (1) Because of very costly books nobody can buy them. So library can provided them with those books. (2) Because of small houses students have less space at their home so they can study at library without any noise.
SOCIAL ENVIRONMENT
Social factors include demographic and cultural aspects of the external macro environment. These factors affect customers need and the size of potential market. The factors like population, age distribution and change in awareness are taken into consideration. Above all factors influence the demand for various goods and servises and as ours is the servise of library the above all factors are favourable for establishing the library.
TECHNOLOGICAL ENVIRONMENT
One of the most important aspect shaping people?s lives is technology. The firm which moves with latest technology can excel their growth. Every new technology is a force for “creative destruction”. More over the innovating process always leads to an increase in the investment. Technological inventions are introduced for higher productivity, lower costs and more revenues. Technology refers to sum total of the knowledge providing ways to do things. Organizations must give constant consideration to the manner in which innovations may affect their product and internal operating efficiency. In library we can use latest technology to give maximum satisfaction to the customer. We can use latest computer softwares to keep data about each and every book and infrastructure. provide best
Some of those factors are:
Advantage of Technology – In terms of Economies of Scale New Discoveries & Innovations Speed & Cost of Technology Transfer Rate of Obsolescence
SUPPLIERS OF FURNITURE
SHALIBHADRA FURNITURE LTD 3, devbhumi complex, Nr vijay cross roads, Navrang pura, Ahmedabad 380009, Gujarat, India. Voice: 932705083
Email: [email protected] Website: www.shalibhadra-furniture.com SODA MACHINE Shree Chamunda Micro Industries Address: 9, Ravi Co-Op Industrial Estate, Opp Maniar Tailor, Rakhial, Ahmedabad - 380023, Gujarat, India
Phone: 91-79-22911094/22911095 Mobile: +919377780870 Fax: 91-79-22911094 COMPUTERS Commit infotech, 3, first floor, Ashapura complex, Above Punjab national bank, Shyamal cross road, Satellite, Ahmedabad, Gujarat, India. Ph-079-26745002/65416727.
SR.NO 1 2 3 4 5
NAME OF SUPPLIER TATA-MCGROW HILL PHI LTD EVEREST PUBLISHING HOUSE S.CHAND LTD TAXMANN PUBLICATIONS PVT LTD
6 7 8 9 10 11
HIMALAYA PUBLICATION LTD PENGUIN BOOKS LTD VIKASH PUBLISHING HOUSE LTD SULTAN CHAND & SONS LTD. SUDHIR PRAKASHAN LTD PEARSON EDUCATION LTD
• LAYOUT
Organisation Chart
GENERAL MANAGER LIBRARY ASSISTANT
chief librarian
ACCOUNTANT
CAFE OPERATOR
RECEPTIONIST
ATTAINDER
INTERNET OPERATER
SWEEPER
WATCHMAN
• MAN POWER REQUIREMENT AND SALARY STRUCTURE
Job Specification
general manager Librarian Library assistant Accountant internet operator Receptionist Attainder Café boy Sweepercum-cleaner Watchman Total Contri.2 P.Fund @10% Bonus @ 9% Total salary of the year
No. of Job s 1
Monthl y salary
total monthl y salary 15000
total yearly salary
15000
180000
1 1 1 1 1 1 1 2 1 11
15000 10000 10000 8000 7500 5000 4000 2500 2500 79500
15000 10000 10000 8000 7500 5000 4000 5000 2500 82000
180000 120000 120000 96000 90000 60000 48000 60000 30000 984000 98400
88560 1170960
GENERAL MANAGER
Job description
Job Title: General Manager Reports to: none Functions: Coordinates with chief librarian, setting up of targets and corrective actions to achieve them. Duties and Responsibilities: of various targets. Check the
accomplishments Job specification
Education: MBA. Experience: Minimum 5 years in similar field Physical and mental ability: Good health and mentally stable. Special skills: Good leadership quality and quick decision making.
ACCOUNTANT
Job Title: Accountant Reports to: general manager Functions: To have effective control over the books of accounts, daily checking of cash preparing reconciliation statements the general manager and make arrangements for audit.
To take care of the all taxes payable by the library To provide the information regarding past data as and when required by manager. Keep a record of all the transactions and regular report to
Duties and Resposibilities:
Keep a record of all the transactions and regular report to the general manager To take care of the all taxes payable by the
Job Specification: library
Job Title: Accountant Qualification: Minimum requirement is M.Com. Experience: Minimum 2 years in the relevant field. Physical personality. Mental abilities: good with numbers. Special skills: skilled in accounting and auditing. health: sound health and good
RECEPTIONIST
Job Description:
Job Title: Receptionist Reports to: chief librarian Functions: Give appointments and prepare schedules. Duties and Responsibilities: To inform the executives about their counseling schedules. To attend phone calls. To maintain pleasant environment for the visitors.
Job Specification:
Job Title: Receptionist
Job Specification: Qualification:
Graduate in any field.
Work experience: Fresher may also apply. Physical abilities: Person with attractive
appearance and pleasing personality. Mental abilities: Presence of mind, patient. Special ability: Good presence of mind, good at receiving calls, effective voice and communication power and good
command over hindi, gujarati, English languages.
Internet operator
Job Description:
Job Title: internet/cafe operator Reports to: general manager Functions: handling of the café Update the softwares Solve the technical problem Duties and Responsibilities: To keep the records of visitors. To update new softwares and programmes.
Job Specification:
Job Title: Internet/cafe operator Qualification: BCA. Work experience: Fresher may also apply. Physical abilities: Sound health and fit. Mental abilities: Presence of mind, patient. Special ability:Good accessing power over
computers and softwares, good command over computer usage, ability to detect the faults.
CAFE OPERATOR
Job Description:
Job Title: Café operator. Reports to: general manager Functions: handling the café
Job Specification:
Arrangement of beverages Customer satisfaction
and Job Duties Specification:
Responsibilities:
To inform about the regular data to general manager. To attend customers pleasantly. To check the number of the customers. To sales of beverages. To maintain pleasant environment for the customers.
Job Title: cafe operator Qualification: 12th Pass Work experience: Fresher may also apply. Physical abilities: Sound health and fit. Mental abilities: Presence of mind, patient. Special ability:Good accessing power over
making food and other beverages, quick enough to take orders and in surving, sharp enough to remember the orders.
SECURITY GUARD
Job Description:
Job Title: Security guard. Reports to: Receptionist. Functions: To do all the miscellaneous work that has been assigned to him. To be punctual and perfect about his work. To keep a track and record of the people entering into the premises. To take responsibility of the premises.
Job Specification:
Job Title: Security guard. Qualification: SSC pass. Experience: Minimum 2 years of experience in the same field. Mental abilities: Should be bold and outrageous and active. Physical abilities: Fit and sturdy. Special skills: Able to handle arms and
ammunitions.
Meaning
According to Leslie Rodger, “Marketing is the primary management function which organizes and directs the aggregate of business activities involved in converting customer purchasing power into effective demand for a specific product or service and in moving the product or service to the final consumer or user so as to achieve the company-set or other objectives.” The word „Marketing? explains that… M: A: R: K: E: T: I: N: G: - Moneymaking must be secondary - Almighty customers must be satisfied - Reasonable rate must be kept for product - Keep an eye on competitor - Easy availability of the product - Thoughtfully advertise the product - Importance of the consumers - Need tremendous changes all the time - Generation of new ideas.
Product
“Product is a bundle of satisfaction that a consumer buys. It is anything, which can be offered to a market to satisfy a want or a need. It represents a solution to customer?s problem.”
It
is
in this context that marketing definition of a product is much more than just what the manufacture understands. Product can be in different form like the service, physical product, person, place, properties, idea, organization, event, experience, information etc. However, the library falls under the category of the service organisation.
Product Levels
In planning its market offering, the marketers need to think through five levels of product. Each level adds more customers? value and the five constitute
Potential Product
Augmented Product
Expected Product
Basic Product
Core Benifit
Core Benefit: The most fundamental level is the core benefit. It is the fundamental service or benefit that the customer is really buying. The Core Benefit of library is to provide peaceful place to study and provide better knowledge through books. Basic product: In this level the marketer has to convert the Core Benefit into Basic or Generic Product. Here the marketer has to put emphasis on satisfying the basic need of the customer.
The Basic Product constitutes the library. Expected Product: At the third level, the marketer introduces an Expected Product, a set of attributes and conditions buyers normally expect when they purchase the product. It is their minimum expectation. The member of the library normally wants to have good infrastructure, ventilation facilities, and noiseless environment. Augmented product: At the fourth level, the marketer prepares an Augmented Product that exceeds customer?s expectation. The Augmented
Product is built up in order to make it competitive and attractive. It offers the additional benefit. The Augmented Product of library is to have digital books and magazine, computers with internet connection, and fully airconditioned library. Potential product: At the fifth level stands the Potential Product, which encompasses all the possible Augmentation and transformation the Product or offering might undergo in the future. Here is where companies search for new ways to satisfy customers and distinguish their offers. Here the innovations play a very important role. The Potential Product for the library is to have as per members? requirement. software
which help members to find the book containing specific topic
Price constitutes one of the most important ingredients of the marketing mix. Any decision made by the management under any other mix of marketing affects the decision of the price of the product and in turns affects the decision of any other mix. Price is the only mix in the marketing mix, which generated revenue for the firm. The sources of revenue in our library are via library membership, internet access, coffee shop, advertising, and reading and through conference hall. After analyzing the price of the competitors, we have adopted a “Going Rate Pricing Method” means we have priced our product somewhere near the prices of the competitors.
Pricing policy
Our main objectives are as follows:SURVIVAL: It is our major objective because we would face intense competition. This is our short term objective; in long run we must learn how to add values to our product. MAXIMISATION OF MARKET SHARE: Our long term objective is to become a role player in this market. We will charge lesser price than our competitors? prices. ANALYZING COMPETITORS PRICES: As we are new in this market, it is not feasible to set higher price than our competitors? prices. Therefore, we need to set the prices lower than our competitors? prices charges of various services offered by us:
For membership in library: Particular Student Others Annual (Rs) 900 1350 Lifetime membership (Rs) 3150 3600
For reading:
Rs 10 per hour
For internet access centre: Rs 20 per hour b/w print Rs 2 per print colour print Rs 5 per print
Coffee Shop: Particular Tea & coffee Soda Snacks Rs per unit 10 5 10
Conference hall: Rs 4000 per event up to 2 days.
The location is very important aspect in economic analysis of any project as it plays a vital role in continuing life of the business as in future. The firm has to leverage the advertisement while operating with location of plant as the biggest constraint. Location of plant and industry means a specific site in the region where the business unit is to be started for selecting location or the pertinent factors influencing the location have to be considered and weighted out very carefully. Place: Ahmedabad
Address: Ground floor, Swapnil-5 Complex, Nr.commerce cross road, Dadasaheb na pagla, Navrang pura, Ahmedabad. Location preference: Why we have chosen Ahmedabad? Native place Versatile population Mega city High growth potential for library
Nice place to test marketing Reasons for selecting navrang pura Highest number of colleges and schools Fast growing area To stay in the competitive market To create the brand image Easily accessible location
Location:
Area: 4400 sq ft.
Promotion means which marketers talk to existing customers and potential buyers. Simple but," promotion is the marketing communication”. To promote any product or any service, it is essential to decide some of the objectives. The basic objectives of the promotion mix for service may fall under one of the following. Develop personal relations with clients Making a strong impression of competency, honesty and sincerity. It should be able to use indirect selling techniques(creating derived demand or act as a buying consultant) Manage to maintain a positive image by word of mouth Packaging and customisation. Based on above detailed objectives for the promotion of our library we have decided several criteria to implement above objectives.
1
• Advertising
Leaflets Newspapers
Promotional Tools
Advertisment
Sales Promotion
Public Relation
Personal Selling
Direct Marketing
1
• Mission
It is all about seting advertisement goal in the initial stage.we prefer informative advertisement because our aim is to make target market of our library.
When we became popular in our targrt market, we will start persuasive advertising to create liking, preference, conviction and purchase of our product. Our advertising objective depends upon the market situation i.e. the degree of competition.
2
• Money
Factors affecting advertising budget To decide the propotion of budget from total availability of funds. a) Stage in product life cycle : In the initial stage, our advertising budget is high because we are new in industry of Library. Afterwards, it will be low compare to first year.
b) Market share and Consumer base : As we are new in the field of library we have less market share so our advertising budget is high.Gradually, We have a set of loyal members so our budget will decrease. c) Competition: As you can see our library has established in university area so there is a cut throat competition therefore we have to advertise more. d) Advertising Frequency: In the first year our advertising frequency will be high therefore advertising budget will be high later on it will decrease.
3
• Message
Efficiency of message depends upon not only on what is
said but also often more important how it is said. Hence,the message plays an important role in organisation?s image. Our library?s message is know the world better.
4
•Media
Media selection is finding the most cost-effective media to
deliver the desired
number and type of exposures to target
audience.The effect of exposures depends on reach, frequency and impact. Following are the media vehicles that we have selected for our advertisement. 1. Print ads: It includes newspapers, magazines etc … We will give our advertisement in „THE TIMES OF INDIA? newspaper. As it is one of the best selling English newspapers And Cost of advertisement is in print media is very less. 2. Visual media: It covers Film ads, television ads, LCD etc …We will promote our advertise inside library through 4 LCDs.It is the most effective way of dramatic demonstration of advertisement.
5
•Measure
There are basic two ideas to evaluate advertising effectiveness a) Communication effect research b) Sales effect research Communication effect research As customers are important for any services, the effectiveness of advertisement can be made by communicating with them. This method helps in determining whether the advertisement is effective or not. By asking various questions like “Rate our advertisement”, we can get feedback of people.We have also prepared different advertisement and measured its effects by portfolio method and found best one.
Sales effect research We can come to know about the advertisement effectiveness for our Library by finding various information about number of visitors, number of books issued uses of cafe and internet made by
customers etc. By comparing this details with that of other years we can measure the sales effectiveness.
\
It is rightly said that, “employees present the organization to the customer and a service company can be only as good as its people". Employees are essentially the contact personal with the customer. They play an important role in the marketing. Operations of service organization like us investing in a quality people means investing in the quality product of a service. People at our library believe that “People are hired for what they know but fired for how they behave”. “The excitement, the energy and the can do attitude of the team motivates the staff everyday.” “There is room for growth at every level” “Our contributions are valued, our voices are heard and the learning never ends.” Our culture Employees are encouraged to be participative with suggestions to improve their workspace in particular and the company at large. The company prides itself in an open door policy that allows every member of the team to access the Management head regarding any proposals or problems. The organization encourages the entrepreneurial spirit amongst all employees to implement a lifestyle of vision.
Recruitment and selection process
Selection is a long process commencing from the preliminary interview of the applicant and ending with the contract of employment. Thus the need for right people, in the right place at right time is also increasing. In order to meet the demand for efficient and effective workforce, fm station has adopted the correct recruitment and selection procedures. At our library we don?t compromise on the quality of our organization team We try to hire the best of the applicants who will add value to our organization. We will do physical test, behavioural tests, psychological tests and communication tests for higher management. For other jobs the selection procedure will be as per the standard selection process. If they fulfill the basic requirements, then they have to go through the interview session.
Employee working hours: The working hours will be the 8:00 am to 8:00 pm for all employees.
furniture and fictures collection of books
staff selection and commencement
Prelimi nary expendi ture
library establish ment
Process management assures service availability and consistent quality in service sector where there is no tangible product, the operation management is vital because here the operations management would decide how the process of service delivery would function. Operation management is the interactive that would deliver the service benefit. There are two processes that take place in any library 1. Registration process 2. Book issue process
.
The object of marketer in service industries is“Defining for the service what the service cannot define for itself” Though a customer can?t see a service but definitely he can see various tangible clues of the service offer like facilities, common materials, objects, employers, customers, price etc. on the basis of his perception on the tangible clues the customer makes purchase decisions. Physical facilities are important in facilitating the delivery of services. Our library is equipped with Well designed Furniture Décor Colourful interior exterior of building layout cash memos labels Logo
For a brand to stand out and be successful there has to be a personal commitment from staff at all levels. The target customers must identify with it. It should be vibrant and have a “life” of its own. Liveliness, growth, fun and passion depicts our brand, our customers, our staff and our future – this is embodied in our design and colour
LOGO
FORM Infocean Library Membership No. Ahmedabad Date Title: Mr. Any others Date of birth: First Name: Residential Address: City: Mobile: Profession: Business Address: City: Pin: For students only Name & Address of Institution: Pin: Tel: Pin: Email: Designation: Tel: Middle Name: Ms. Dr. Prof. Application Form for Membership
Subject of Interest M/F Last Name:
Parent/Guardian’s Name & Designation: Office Address: General Rules: 1. Members should carry the identity cards to show their identity. 2. Library staff have right to ask users for evidence of membership. 3. Strict silence is to be maintained in the Library. 4. Smoking and sleeping in the Library are strictly prohibited. 5. Books will be issued to the members only on production of their own identity cards. 6. Library Tickets are not transferable, In which case, the Library facility will be curtailed to both the members. 7. Members should check the book before taking for issue. If any defects are there it should be brought to the notice of the staff. Otherwise the borrower is responsible to replace the book by a sound copy or pay the three or more times cost fix by the authority. 8. Members will be responsible for all the books borrowed on their tickets. 9. Readers shall be responsible for any damage or injury to the books or the property belonging to library and shall be required to replace or pay the replaceable value fix by the authority. 10. Books borrowed shall be returned on or before the due date indicated on the date slip in the book. Otherwise over due charges Rs. 1/- per day will be collected on each book returned after the due date. 11. Books must on no account be misplaced on the shelves nor they can be carried from one room to another. 12. Members should be held responsible for defecting or mutilation of books. Tel (O):
13. Members should vacate their seats in the library after the first bell is given. 14. Books on loan may be recalled at any time by the librarian. In case of great demand, the Chief Librarian may regulate the use of books in manner he deems fit. 15. Theses, Dissertation, Reference book, Current and Bound volumes of Periodicals and audio-visual material are not issued out side the Library. 16. The Librarian will decide when such materials may be lent.
Membership card
Meaning
Market Research means to study or analyse the factual data or a particular product of the market.It is used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions, monitor marketing performance and improve understanding of marketing as a process.
Importance of market reserch
To know the potential of new services or to improve the existing services and to determine the current position of the service in the market. To know the consumers preference towards similar services and to know the customers? expectations towards the service. To find out solutions to increase the sale of the service and to estimate the turnover of the service.
To know the position of competitors in the market.
Reserch plan
Market reserch process
There are five steps in market research plan.
1. Problem statement: “To find out the scenario of library industry and potential for new library in Ahmedabad.
Research objectives: To find out most common and preferred library in the city. To find the reading habit among various groups of people.
To find the satisfaction level from the existing libraries. Potential for new library. To know the customer expectation to our library.
2. Develop the research plan: 1. Data sources: There are two types of data sources i.e. primary and secondary data source. For investing ,we use both the sources. Primary data sources: questionnaires
Secondary data sources: 2. Research approaches: Data can be collected in 5 ways: a. b. c. d. e. observational research focus group research survey research behavioral data experimental research
For library research, we select survey method by asking questions to know the preference, knowledge, satisfaction of people.
3. Research instruments: Marketing researchers have choice of 3 main research instruments. a. Questionnaires
b. Qualitative Measures c. Technological Devices
Questionnaires are the best research instruments for library because its flexibiliIt is the most common way to collect primary data. It is helpful in exploratory research.
4. Sampling Plan: 1. Sampling unit: whom we surveyed? People of Ahmedabad.
2. Sampling size: It shows the numbers of people we In our project we have serveyed 500 people.
surveyed.
3. Sampling procedure: It is the procedure of choosing the respondents. We select simple random sampling means every member has an equal chance of selection.
4. Contact method: Mail questionnaires, telephone interview, personal interview, online interviews are some of contact methods. For our research, we contact by personal interview and telephone interviews as it is less costly and suitable for us.
3. Collect the information: This phase is the most expensive and the most prone to error, but with the help of computers, it become easier to collect the information.
Our research is not on the large base, we choose the questionnaires and set the information in the computers for furtuer process.
4. Analyze the information. Our information are analyze through computer progarmmes like excel.we made tabulating data and charts for final conclusions. 5. Present the findings. We present findings for making major decision about establishment of our library in the city. 6. Make the decision: At the last, we decide to establish our lirary near to university area for all group of people with moderate fees and with best facilities in Ahmedabad
Questionnaire for market research on library. K.s.school of business management, Gujarat University, Ahmadabad. [The information received will be used for research purpose only] 1. 2. 3. 4. Name : __________________________________________________ Area : __________________________________________________ Gender: Male Female Occupation: Professional Student Service House wife
Any other, please specify: _______________
5. Age : Up to 20 41 to 60 21 to 40 Above 60
6. Educational qualification: Under graduate. Post graduate 7. Monthly Family income(Rs.): Up to 10000 20001 to 30000 8. Are you fond of reading? Yes No Graduate Any other please specify _______
10001 to 20000 Above 30000
9. Where do you prefer to read? At home At library
If at library then continue otherwise go to section A 10.For which purpose do you visit library? For reading For subscribing any kind of reading material For both 11.Name the library you visit ___________________________________________________________
12.Which factors do you consider while visiting the library? Membership fees Nearness to home Collection of books Environment
Any other, please specify ______________________________ 13. How often do you visit the library?
Daily Monthly
Weekly Occasionally
14. How much time do you spend in the library in a week? Up to 7 hours More then 14 hours 7-14 hours
15. Which of the following do you read at library? News paper Novels Magazine Study books
Any other please specify.____________________________________
16. Rate your level of satisfaction with your current library with given parameters. Particular Membership fees Collection of books Nearness Other facilities 17.What is your expected membership fees p.a.? Highly satisfied Satisfied neutral dissatisfied Highly dissatisfied
___________________________
18. Type of your membership plan yearly Life time
19. If new library offers you your expected services at your expected price would you like to switch over to that library? Yes No
If no than why? ___________________________________
Section-A 1. What are the reasons for not visiting the library? High membership fees Better facilities at home Far from home Poor collection Any other, please specify________________________
2. Would you like to visit the library in future if it fulfils your expectation? Yes Any suggestions: No
THANK YOU
(1) occupation and fond of reading
Particulars
Yes
No
Total
Professional Students Service house wife Others Total
62 186 81 24 14 367
21 64 31 14 3 133
83 250 112 38 17 500
occupation and fond of reading
200 180 160 140 120 100 80 60 40 20 0
Yes No
Interpretation: The above table indicates that from all the people who are fond of reading half of them are only students also service people and professionals are in good number and the housewife and people from the other category are least interested in reading.
(2) Occupation and place to read Particulars professional students service house wife others Total Home 48 93 63 19 33 256 Library 32 143 41 17 11 244 Total 80 236 104 36 44 500
occupation and place to read
160 140 120 100 80 60 40 20 0
Home Library
Interpretation: From our analysis we came to know that around 50% of the people read at home and half of them read at library. Further among them the students are in majority to use library for reading.
(3)
occupation and purpose for visiting the library reading 22 67 12 10 6 117 Subscription 6 35 22 4 4 71 Both 4 41 7 3 1 56 Total 32 143 41 17 11 244
Particulars professional Students Service house wife Others Total
occupation and purpose
70 60 50 40 30 20 10 0 reading subscription both
Interpretation: The above analysis shows that around 48% of the people use library for the purpose of reading, 30% of the people for the purpose of subscribing books and around 23% of the people for both the purposes.
(4)
Library visitors Visitors 93
Name of library Guj uni
British library M.j library Crossword Others Total
73 51 7 20 244
visitors
guj uni british library M.J. library crossword others
3% 21%
8% 38%
30%
Interpretation: The above chart indicates that out of 244 library users around 38% people use Gujarat university library, where as 30% people uses British library, only 8% people other libraries including college and local area library. (5) occupation and factors to be considered while visiting the library Particulars Professional students service member fees 14% 16% 6% collection 36% 31% 67% nearness 21% 22% 6% environment 29% 30% 17%
others 0% 1% 6%
house wife others
34% 17%
18% 13%
14% 17%
14% 29%
20% 25%
occupation and factors
70% 60% 50% 40% 30% 20% 10% 0% professional students service house wife others
Interpretation: From the above analysis we came to know that the majority of the people consider the collection of books while visiting the library and people also consider its ambience also they consider the other factors very less. (6) Particulars professional students service house wife others Total Occupation and frequency of visiting the library Daily 6 67 9 0 2 84 weekly 13 39 9 13 6 80 Monthly 4 19 16 4 3 46 Occationally 9 18 7 0 0 34 Total 32 143 41 17 11 244
occupation and frequency
70 60 50 40 30 20 10 0 daily weekly monthly occationally
Interpretation: From the above information we came to know that out of 244 library users the majority of the people visit the library on a daily and weekly basis and there are only 14% people who visit the library occasionally. (7) Particulars Occupation and time spend at library per week up to 7 18 104 30 15 8 175 7 to 14 14 19 5 2 2 42 more than 14 0 20 6 0 1 27 Total
professional Students Service house wife others Total
32 143 41 17 11 244
120 100 80 60
occupation and time spend
up to 7 40 20 0 7 to 14 more than 14
Interpretation: The above table indicates that out of 244 library users around 72% people spend up to 7 hours at library. There are around 17% people who spend around 7 to 14 hours and only 11% are the people who spend more than 14 hours at library. (8) Particulars Professional Students Service house wife Others Occupation and reading material news paper 26% 17% 39% 50% 57% magazine 31% 19% 30% 0% 21% novels 34% 36% 22% 0% 21% Study 10% 27% 4% 50% 0% others 0% 2% 4% 0% 0%
occupation and reading material
60% 50% 40% 30% 20% 10% 0% news paper magazine novels study others professional students service house wife others
Interpretation: The above table indicates that the majority of the people use library for reading news paper also there are good number of people who use library for reading magazine and novels and very few people use it for reading other material.
(9) Particulars membership fees Collection Nearness Other
level of satisfaction with present library highly satis 65 74 47 33 Satisfied 104 79 74 72 not satis 53 47 67 54 Dissatisfied 22 15 24 59 highly dis 0 29 32 26
level of satisfaction
120 100 80 60 40 20 0 highly satis satisfied not satisfied dis highly diss satisfied membership fees collection nearness other
Interpretation: From the above analysis we came to know that the majority of the people are highly satisfied with collection of books, they are also satisfied with membership fees but they are dissatisfied with the factor of nearness and other facilities that they receive from library.
(1o) Income and expected membership fees Particulars up 10000 1000120000 2000130000 above 30000 Total to 0500 8 47 15 5 75 5001000 20 70 15 3 108 10001500 3 23 18 7 51 above 1500 1 3 4 2 10 Total 32 143 52 17 244
80 70 60 50 40 30 20 10 0
income and expected membership fees
up to 10000 10001-20000 20001-30000 above 30000 0-500 500-1000 1000-1500 above 1500
Interpretation: The above analysis shows that around 44% of the people expect membership fees between the range of 500 to 1000 and there are only 4% people whose expectation about membership fees is above 1500.
(10) Income and membership plan Particulars up to 10000 1000120000 2000130000 above 30000 Total yearly 12 87 21 10 130 lifetime 20 56 20 18 114 Total 32 143 41 28 244
income and membership plan
100 80 60 40 20 0 up to 10000 10001-20000 20001-30000 above 30000 yearly lifetime
Interpretation: From the above analysis we came to know that around 53% of the people opt for membership plan on a yearly basis and around 47% of the people opt for membership plan on a lifetime basis. (11) Loyalty with present library Yes 174 no 70 Total 244
loyalty
29%
yes 71% no
Interpretation: The above analysis indicates that out of 244 library users around 71% of the people are not loyal towards their respective library and around 29% of the people are loyal towards their library.
(13) Occupation and reasons for not visiting library Particulars Professional Students Service house wife Others high fees 0% 12% 19% 31% 0% Facilities 40% 40% 29% 19% 57% proximity 44% 23% 17% 33% 0% poor collection 3% 14% 22% 17% 43% others 13% 11% 13% 0% 0%
occupation and reasons
60% 50% 40% 30% 20% 10% 0% high fees facilities proximity poor collection others professional students service house wife others
Interpretation: The above analysis indicates that out of 256 library non users the majority of the people not visit the library because of better facilities at home and also the proximity of the place.
(14) Occupation and future expectation about visiting the library Particulars professional yes 27 no 13 Total 40
Students Service house wife Others Total
79 38 15 21 180
25 22 6 10 76
104 60 21 31 256
occupation and future expection
80 70 60 50 40 30 20 10 0
yes no
Interpretation: The above table indicates that out of 256 non library users around 70% of the people will opt for library in future and around 30% of the people will not opt for library.
STATEMENT OF COST OF PROJECT
No 1 2 3 4 5
Particulars Cost of electronics Cost of furniture and fixtures Books Preliminaru and pre operative expenses Working capital requirement Total Cost of project
Amount 570000 1478750 2100000 270000 1581250 6000000
MEANS OF FINANCE
OWNERS? FUND 6000000
STATEMENT OF COST OF electronics
Particulars Computers Laptops Printer LCDs Projector Total
Qty 16 2 1 4 1
price per unit 20000 30000 10000 40000 20000
Total 320000 60000 10000 160000 20000 570000
STATEMENT OF COST OF FURNITURE
No 1 Particulars Cost of wooden furniture LED Lights coffee machine tea maker Fans Exhaust fans Acs soda machine telephone line water cooler Total Cost of furniture Unit Per unit Price Amount 1043500
2 3 4 5 6 7 8 9 10
40 1 1 5 8 12 1 1 1
250 5000 5000 750 500 20000 150000 10000 7500
10000 5000 5000 3750 4000 240000 150000 10000 7500 1478750
• THE TOTAL COST OF FURNITURE
Reception counter:
Particulars Table Fan Stationary Cup board for bags Printer Chair-revolving Simple Total News paper and magazine room:
Amount 18000 1000 500 15000 6000 1500 700 42700
Particulars Shelving Sofa-set Total
Amount 60000 50000 110000
Main office:
Table Cup-board Chairs Total
2000 4000 2100 8100
Administration:
Table Cup-board Chairs Total
2000 4000 2100 8100
Reading room:
Table Chairs Total
240000 134400 374400
Books room:
Shelving Table Chair Total
90000 2000 700 92700
Internet room:
Table Chairs Photocopier machine Computer Total
24500 5000 200000
320000 549500
Coffee Shop:
Reception table
15000
Tables and chairs
14000
Total
29000
Conference room:
Stage Chairs Total
15000 35000 50000
ALLOCATION OF BOOKS SECTIONS ECONOMICS MANAGEMENT ACCOUNT SCIENCE HISTORY LAW GENERAL KNOWLEDGE SOCIAL RELIGION MATHS/STATISTICS NOVEL I.T.COMPUTER INERNATIONAL AFFAIRS OTHERS TOTAL
ECONOMICS 5% OTHERS 10%
PERCENTAGE 5% 12% 8% 10% 3% 3% 5% 5% 4% 8% 15% 10% 2% 10% 100%
ALLOCATION OF BOOKS
INERNATIONAL 2% I.T.COMPUTER 10% MANAGEMENT 12%
ACCOUNT 8% SCIENCE 10% HISTORY 3% LAW GENERAL SOCIAL 3% KNOWLEDGE 5% 5%
NOVEL 15%
MATHS/STATISTICS RELIGION 8% 4%
STATEMENT SHOWING PRELIMINARY EXPENSES
No 1 2
3 4 5
Particulars Perpetrating promotion expenses Legal charges including Stamp duty, registration fees etc, electricity installation. Feasibility study charges Market survey charges Telephone deposit Total
Amount(yearly) 200000 10000
50000 5000 5000 270000
Statement showing depreciation as per companys'act
Books
20%
Furniture Electronics
18% 20%
STATEMENT SHOWING TOTAL DEPRECIATION
Particulars Books Furniture computers 2010-11 420000 266175 114000 2011-12 356000 242515 91200 2012-13 304800 194012 72960 2013-14 263840 155209.6 58368 2014-15 231072 124167.7 46694
Total
800175
689715
571772
477417.6
401933.7
STATEMENT SHOWING DEPRECIATION ON BOOKS
Particulars
2010-11
2011-12
2012-13
2013-14
2014-15
Opening Balance
2100000
1780000
1524000
1319200
1155360
Less: Depreciation
420000
356000
304800
263840
231072
Closing Balance
1680000
1424000 1219200
1055360
924288
STATEMENT SHOWING DEPRECIATION ON FURNITURE
Particulars Opening Balance Less: Depreciation 2010-11 2011-12 2012-13 2013-14 2013-14 1478750 1212575 970060 776048 620838.4 266175 242515 194012 155209.6 124167.68
Closing Balance
1212575
970060
776048
620838.4
496670.72
STATEMENT SHOWING DEPRECIATION ON ELECTRONICS
Particulars Opening Balance Less: Depreciation 201011 570000 114000 201112 456000 91200 201213 364800 72960 201314 291840 58368 201415 233472 46694
Closing Balance
456000
364800
291840
233472
186778
STATEMENT SHOWING preliminary expenses
Particulars Opening Balance Less: written off Closing Balance
201011 270000 54000 216000
201112 216000 54000 162000
201213 162000 54000 108000
201314 108000 54000 54000
201415 54000 54000 0
STATEMENT SHOWING ADVERTISEMENT BUDGET
Advertisement Price per cc 260 1600 1600 No of cm 30 15 15 No of times Total
Times of india Gujarat Samachar Divya Bhaskar Others Total
4 3 4
31200 72000 96000 800 200000
STATEMENT SHOWING INSURANCE CHARGES
Assets Furniture Books Computers Total Premium Premium Rate 3.5/1000 3.5/1000 1.50% Cost of assets 1534750 3000000 380000 Amount of premium 5372 1050 5700 12450
Statement showing administrative overhead particulars Staff salary Audit fees news paper cofee shop Stationary Electricity total dep Magazine Advertise exp Telephone Miscellanous insurance maintinance Fire safety Rent Total 2010-11 1170960 10000 5805 147600 7000 300000 800175 40975 25000 12000 6000 12450 120000 10000 2500000 5113965 2011-12 1288056 10500 5805 162360 7350 315000 689715 45072.5 26250 12000 6000 12450 120000 10500 2500000 5157059 2012-13 1416861.6 11025 5805 178596 7717.5 330750 571772 49579.75 27562.5 12000 6000 12450 120000 11025 2500000 5207144 2013-14 1558547.76 11576.25 5805 196455.6 8103.375 347287.5 477417.6 54537.725 28940.625 12000 6000 12450 120000 11576.25 2500000 5296698 2014-15 1714402.536 12155.0625 5805 216101.16 8508.54375 364651.875 401934.08 59991.4975 30387.65625 12000 6000 12450 120000 12155.0625 2500000 5422542
STATEMENT SHOWING revenue from sources
Students Yearly 350 385 424 466 515 Others Yearly Rate
Rate 900 990 1089 1200 1350 315000 346500 461736 559200 695250
Lifetime Rate 150 3150 240 3465 376 3900 534 4290 735 4720 Lifetime 50 90 230 320 460 Rate 3600 3780 3969 4170 4380
472500 831600 1466400 2290860 3469200
Total 787500 1178100 1928136 2850060 4164450
150 1350 202500 160 1420 227200 170 1490 253300 180 1570 282600 190 1650 313500 Revenue from library members:
180000 340200 912870 1334400 2014800
382500 567400 1166170 1617000 2328300
Avg hours from non members 4 4 4 4
Hourly rate 10 11 12.1 13.31
Days
No of person 360 360 360 360 6 9 14 21
Total revenue
86400 142560 243936 402494.4
4
14.641
360
32
674657.28
Revenue from library non members: Revenue from conference room:
Year
Rates
No of times in No month month 12 12 12 12 12
of Total
2010 2011 2012 2013 2014
4000 4000 4000 4000 4000
3 5 6 7 8
144000 240000 288000 336000 384000
No of magazine 20 20 Months 12 12 Avg price per 15 15 magazine Total 3600 3600 Revenue from scrap from magazine:
20 12 15 3600
20 12 15 3600
20 12 15 3600
Revenue from scrap from news papers:
revenue from scrap Weight price per kg Days
360 0.9 7 2268
360 0.9 7.5 2430
360 0.9 8 2592
360 0.9 8.5 2754
360 0.9 9 2916
R e v e n
ue from inside advertisement: Advertisement Total 2010-11 18000 2011-12 37800 2012-13 39690 2013-14 41674.5 2014-15 43758.23
Revenue from coffee shop: Year revenue from coffee shop 2010-11 2011-12 2012-13 2013-14 210000 231000 242550 254677.5 2014-15 267411.4
Calculation of tax liability: Tax liability Prticulars PBIT LESS:INT PAI BEFORE TAX ADD
EPRECIATION AS PER CO. LESSEP AS PER IT PBT 2010-11 2011-12 2012-13 -406398 0 -406398 2013-14 1155439 0 1155439 2014-15 3502420 0 3502420 - -1979719 2764697 0 0 - -1979719 2764697 800175 689715571772 477417.6 401934.1 336848 3567506
909875 625887.5 479298.8 393528.9 - -1915891 -313925 1239328
2874397 TAXES TO BE PAID 0 0 0 375516.3 -313925 863811.3 1080954 2486552 - -1915891 2874397
PAT
-
-
-
779922.6
2421466
Revenue from cyber cafe: Persons s15 15 15 15 15 Hours 10 10 10 10 10 Hr rate 20 20 20 20 20 Days 360 360 360 360 360 Capacity Total 0.7 0.75 0.85 0.9 1 756000 810000 918000 972000 1080000
STATEMENT SHOWING PROFIT AND LOSS ACCOUNT
Total income 2010-11 2011-12 2012-13 2013-14 revenue from members revenue from conference hall revenue from cyber café revenue from cofee shop miscellenous income income from advertisement 1256400 1888060 3338242 144000 756000 252000 30868 18000 240000 810000 277200 32280 37800 288000 918000 4869554 336000 972000
2013-
71674
3840
10800
291060 305613 32089 33754.5 35294.63 36903 39690
41674.5 43758
total income TOTAL EXPENDITURE ADMINISTRATION EXPENSES PRELIMNARY EXPENSES TOTAL
2457268 3285340 4908747
6560137
90329
5167965 5211059 5261144 54000 54000 54000
5350698 54000 5404698
54765
540
5221965 5265059 5315144
55305
PBIT
2764697 1979719 -406398
1155439
35024
BALANCE SHEET
Particulars SOURCE OF FUNDS OWNER'S CAPITAL add: capital TOTAL SOURCE OF FUND APPLICATION OF FUNDS Fixed Assets 2009-10 2010-11 6000000 6000000 1500000 7500000 2011-12 7500000 2012-13 7500000 2013-14
7500000
6000000
7500000
7500000
7500000
Books less: depreciation net block Furniture less: depreciation net block Electronics less: depreciation net block TOTAL FIXED ASSETS CURRENT ASSETS, LOANS AND ADVANCE Cash & Bank Balance Total Current Assets LESS : CURRENT LIABILITIES AND PROVISION Out standing Salary and Wages Outstanding in Electricity TOTAL CURRENT LIABILITY preliminary expenses written off closing balance P & L AC TOTAL APPLICATION OF FUNDS Total
2100000 420000 1680000 1478750 266175 1212575 570000 114000 456000 3348575
1780000 356000 1424000 1212575 242515 970060 456000 91200 364800 2758860
1524000 304800 1219200 970060 194012 776048 364800 72960 291840
1319200 1155360 263840 231072 1055360 924288 776048 620838.4 155209.6 124167.68 620838.4 496670.72 291840 233472 58368 46694.4 233472 186777.6
2287088 1909670.4 1607736.3
-181692
-5437.5 127295.45 1353199.1
4146481
97580 107338 50000 52500 147580 159838 270000 216000 54000 54000 216000 162000 2764697 4744415.5
118071.8 129878.98 142866.88 55125 57881.25 60775.313 173196.8 187760.23 203642.19 162000 108000 54000 54000 54000 54000 108000 54000 0 5150814 4370891.4 1949425.5
6000000
7500000
7500000
7500000
7500000
Cash flow statement
Particulars Cash Flow From Operating Activities PAT and transfer Add:Tax Provision PBT Add :2009-10 2010-11 2011-12 2012-13
201
0 2764697
0 0 0 1979719 -406397.9 1155438.8 350
Depreciation Preliminary expenses w/off Profit Before Working Capital changes Changes in Working Capital Less: Increase in Current Assets Total Add: Increase in Current Liability Increase in Time lag Salary and Wages Increase in Time lag Elecricity Total
800175 54000 1910522 0 1910522 97580 50000 147580 1762942 0 1762942
689715 54000 1236004 0 1236004 107338 52500 159838
571772 54000 219374 0
477417.6 401 54000 1686856 0
39
219374 1686856.4 395
118071.8 129878.98 142 55125 57881.25 607 173196.8 187760.23 203
Cashflow before Tax less:TAX NET CASH FROM OPERATING ACTIVITIES CASH FLOW FROM INVESTING ACTIVITIES Increase Fixed Assets NET CASH FROM INVESTING ACTIVITIES CASH FLOW FROM FINANCING ACTIVITIES OWNERS CAPITAL NET CASH FROM FINANCING ACTIVITIES NET CHANGE IN CASH AND CASH EQUIVALENTS (A+B+C) ADD: CASH AND CASH EQUIVALENTS OPENING BALANCE CASH AND CASH EQUIVALENTS CLOSING BALANCE
1076166 392571 1874616.7 416 0 0 375516.25 108 1223746 232732.95 1325903.6 289
4418750 4418750
-100000
-100000
-100000
-1
-100000
-100000
-100000
-1
6000000 6000000
1500000 1500000
0 0
0 0
-181692 176254.5 132732.95 1225903.6 279 0 -181692 -181692
-5437.5 127295.45 135
-5437.5 127295.45 1353199.1
41
Ratio analysis
Particulars 2010-11 2011-12 -0.03402 2012-13 0.734976 2013-14 7.207059 2014-15 20.3616
current assets ratio
net profit ratio
-113%
-60%
-8%
18%
39%
cash profit ratio
-78%
-38%
4%
26%
44%
return on investment
-87%
-73%
-18%
38%
64%
fixed asset turnover ratio
0.76
1.24
2.25
3.65
6.04
total asset turn over ratio
0.40954467
0.438045
0.6545
0.874685
1.204395
proprietor ratio
102%
102%
102%
102%
101%
long term funds to fixed assets
179%
272%
328%
393%
466%
statement showing net present value
Cash flow after tax -181692 -785345.5 -159045 368267 857697 npv @ 10% 0.909 0.826 0.751 0.683 0.621 -165175 -649046 -119493 251531.3 532562.4
present value of cash inflow total cash out flow net present value of investment
-149620 -6000000 -6149620
Conclusion: Pay back period: If we consider the short period its not possible to get the whole amount invested back but in long run it assures the good profitability and hence we can get the amount invested back. Internal rate of return: As per our calculation the internal rate of return is below 0%. Net present value of project: The NPV of the project is negative.
SWOT ANALYSIS
A scan of external and internal environment is an important part of the business strategic planning process. Environmental factor internal to the firm usually can be classified as Strengths (S) or Weaknesses (W) and those external to the firm can be classified as Opportunities (O) or Threats (T). Such an analysis of a company?s strength, weaknesses, opportunities and threats is called SWOT ANALYSIS. The SWOT analysis provides information that is helpful in matching the firm?s resources and capabilities to the competitive environment in which it operates. As such it is instrumental in strategy formulation and selection.
Strength: People would like to come library because of the following reasons.
? The most important reason to establish infocean is to provide knowledge of different field at one particular place. ? From Customer point of view, inforcean is the best option to know more about their interested field. ? Library is situated near to college area so we get maximum number of students. ? The main strength of our library is internet café and it is for 8 hours. ? Also the facilitated conference room extracts the attention.
Weakness: ? It provides only theoretical knowledge there is no scope for practical knowledge. ? Increase in competition like road sellers. ? Maintenance of books is quite difficult. ? Lack of sound proof wall for peaceful environment.
Opportunities: Following are the opportunities available to the library to grow up & to expand its scope. ? ? ? ? Awareness about library in youth To get knowledge about current topic Mobile(moving) library Drastically increment in education
Threats: Following are the threats that can hinder the process of library. ? On line studies ? Increase in technology ? Home library
conclusion
By doing an extensive research on overall aspects, we came to know the conclusions that subject to the conditions and circumstances that the project is not feasible in short run but if we consider long run then it is feasible. We would finally like to conclude our project with high feeling of having gained enormous knowledge. This task has provided us with the much needed breathe from the minute activities that one has to undergo. This include thanks giving not only to the valued cooperation of the libraries like university library , vidhyapith and our college library that we visited for guidance but also our professors who gave us such wonderful opportunity to learn so much about practical aspect of life. We could say correctly for our guiders, “you inspire it, we develop and stand by it.”
bibliography and webography
? Financial Management –Khan and Jain ? Marketing Management-Philip Kotler ? www.google.com ? www.wikipedia .com ? www.yahoo.com
doc_241813558.docx