Description
Child care or day care is the care of a child during the day by a person other than the child's legal guardians, typically performed by someone outside the child's immediate family.
FOREWARD
It is true that world outside our cozy home many of a time is different from what we have perceived; similarly it is possible that the theoretical knowledge in class room may differ from practical knowledge.
The importance of the project preparation has been widely accepted in the educational institution as well as in the business. The essence of project preparation is to gain some practical knowledge and apply the theories that we have learnt.
This project report refers to a feasibility study of the setting of a crèche, named ‘vatsalya’ in service market setup of Ahmedabad. It also reflects a comprehensive view of the services and facilities provided by Vatsalya.
Also during the project work we came across many executives and personalities. There experiences it self is a great piece of learning. The centers we visited are: ? Anmol Daycare ? Sophia Daycare ? A For Apple ? Silver Bells ? Tulsi Play group
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ACKNOWLEDGEMENT
We are satisfied with the motivated task of project work provided to us. This has proved to be the first step towards globalised world along with healthy management skills. Here we humbly present our project on Crèche.
This is a positive thinking and we are greatly thankful to K.S. School of Business Management for providing us with such a an opportunity so that we can develop equally practical and positive mind frame and try to convert problem into golden opportunities.
We show our sincere earnest gratitude towards Dr. Sarla Achuthan, director of K.S. School of Business Management who gave us a chance of implying ourselves in such project assignment.
We would like to acknowledge the contributions made our faculty guides Mrs. Radha _________ and Mrs. Anjali Gokhru who have constantly motivated us to do our best and have also guided us throughout the project and helped in making it possible for us to operate efficiently.
We would also like to thank all the other faculty members of K.S. School Of business Management who have through their ideas and contribution helped us shape our thinking towards this project.
As it is not possible to name individually every one of those who helped us, let us suffice to say that their co-operation was of immense use to us. We thank them all for their assistance.
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CRECHE
Day care or child care are the terms used to describe child care during the day by a person other than the child's parents or legal guardians, typically someone outside the child's immediate family. In the United Kingdom and Australia the term child care is normally used. In America childcare is referred to as day care. Child care or day care is provided in nurseries or crèches or by child minders caring for children in their own homes. The term "baby-sit" (from "baby" plus the agent form of "sit") first appeared in 1937, and its short-form "sitter" is attested from 1943. The use of the word "sit" to abbreviate "to baby-sit" is recorded from 1966. The term probably originated from the action of the caretaker "sitting with" the baby in another room, whilst the parents were entertaining or busy in another. Babysitting is the occasional temporary care of a child during the absence of his or her parents. Child care or day care usually refers to ongoing care during specific periods, such as the parents' time at work. Child care can also take on a more formal structure, with education, child development, discipline and even preschool falling into the fold of services.
WHAT IS CRECHE OR DAYCARE CENTER?
Day Care Centers are facilities set up to provide care for infants and children whose parents work during the day or whose parents are unable to take care of their children due to illness or other reasons. Care is usually provided for up to 8 hours a day. There are public and private managed Day Care Centers, which are both operated based on the same law. Some care takers care for children from several families at the same time, either in their own home or in a specialized child care facility. Some employers provide nursery provision for their employees at or near the place of employment. Child care in the child's own home is traditionally provided by a nanny.
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There is some difference between Day Care Centers and Kindergartens. There are kindergartens with similar facilities to Day Care Centers; however, the purpose of establishing these two facilities is different. A Day Care Centre is a child welfare facility established to care for babies/infants, and small children in place of the parent, whereas a kindergarten is a school for children 3 years and older to attend before they enter Elementary School. The average number of hours a child spends at a kindergarten is 4 hours a day.
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PROJECT REASONING
Crèche is meant for those children who are not old enough to enter elementary school, and for those parents who fit into one of the following categories. 1. People who work away from home, such as at companies, etc. 2. People who are self-employed and work at home, but do work other than housework. 3. Women who are pregnant or who have just given birth. 4. People who are ill or injured and those who are mentally or physically handicapped. 5. People who have to take care of relatives they live with. 6. People recovering from natural disasters, etc. 7. People in any other situation similar to numbers l-6.
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PROJECT AT A GLANCE
1 2 3 Name Nature of the Industry Location Vatsalya Parenting Ramdevnagar Gurukul Bopal Partnership Firm 1st April 2007 Vatsalya Lane no.15, Plot no. 285, Satyagrah Chhavni, Ramdevnagar, Ahmedabad – 380 015 Rs. 831,049.00 Partner’s Capital 3 years 7 months 9.86% 6.27 times 84.14%
4 5 6
Constitution Date of Incorporation Corporate office
7 8 9 10 11 12
Total Cost of Project Means of Finance Payback Period Net Profit Ratio (5th Year) Current Ratio (5th year) Return on Capital Employed
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HISTORY
Day care appeared in France about 1840, and the Société des Crèches was recognized by the French government in 1869. Originating in Europe in the late 18th and early 19th century, day cares were established in the United States by private charities in the 1850s, the first being the New York Day Nursery in 1854.
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CRECHE INDUSTRY
The day care industry is a continuum from personal parental care to large, regulated institutions. The vast majority of childcare is still performed by the parents, in house nanny or through informal arrangements with relatives, neighbors or friends. For example, in Canada, among two parent families with at least one working parent, 62% of parents handle the childcare themselves, 32% have other in-home care (nannies, relatives, neighbors or friends) and only 6.5% use a formal day care center. Where the market is sufficiently large or there are government subsidies for daycare, for-profit corporate day care exists. In North America, Bright Horizons Family Solutions is one of the largest such companies. It is a publicly traded company operating over 600 daycare centers. The Australian government's childcare subsidy has allowed the creation of a large private-sector industry in that country. ABC Learning Centers is a publicly traded company running 644 daycare centers in Australia. Another factor favoring large corporate day cares is the existence of childcare facilities in the workplace. Large corporations will not handle this employee benefits directly themselves and will seek out large corporate providers to manage their corporate daycares. Smaller, for-profit day cares operate out of a single location. Non-profit day cares have some structural advantages over for-profit operations. They may receive preferential treatment in rents especially if they are affiliated with a church that is otherwise unoccupied during the week, or with a school that has surplus space. Location within a school may further bring the advantage of coordinated programs with the school and the advantage of a single location for parents who have older school-age children as well. Parents are typically the legal owners of the non-profit day care and will routinely provide consulting services (for example accounting, legal, human resource) for free. Non-profits have an advantage in fund-raising as most people will not donate to a for-profit organization. Non-profits, however, are typically limited in size to a single location as the parent-owners have no motivation to manage other locations where their children are not present. They may suffer from succession issues as children grow and parents leave the management of the day
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care to others. Local governments, often municipalities, may operate non-profit day care centers. Home day cares are operated by a single individual out of their home. This is often a stay-at-home parent who seeks supplemental income while caring for their own child. Local legislation may regulate the number and ages of children allowed before the home is considered an official day care centre and subject to more stringent safety regulations. Some home day cares operate illegally with respect to tax legislation where the care provider does not report fees as income and the parent does not receive a receipt to qualify for childcare tax deductions. As home day cares do not pay rent, they are typically less expensive than day care centers. Franchising of home day cares attempts to bring economies of scale to home day cares. A central operator handles marketing, administration and perhaps some central purchasing while the actual care occurs in individual homes. The central operator may provide training to the individual care providers. For all providers, the largest expense is labour. In a 1999 Canadian survey of formal child care centers, labour accounts for 63% of costs and the industry had an average profit of 5.3%. Given the labour intensive nature of the industry, it is not surprising that the same survey showed little economies of scale between larger and smaller operators. Local legislation may regulate the operation of day care centers. The legislation will define what constitutes a day care (so as to not regulate individual baby sitters). It may specify the physical facilities (washroom, eating, sleeping, lighting levels, etc). The minimum window space may be such that it precludes day cares from being in a basement. It may specify the minimum floor space per child and the maximum number of children per room. It may mandate minimum outdoor time. It may mandate staffing ratios. Legislation may mandate qualifications of supervisors. Staff typically does not require any qualifications but staff under the age of eighteen may require supervision. Typically, once the child reaches the age of twelve, they are no longer covered by day care legislation and programs for older children may not be regulated. In Canada, the workforce is predominantly female (95%) and low paid, averaging only 60% of average workforce wage. Many employees are at local minimum wage and are typically paid by the hour rather than salaried. In the United States, "child care worker" is the fifth most female-dominated occupation (95.5% female in 1999). In non-profits, the title of the most senior
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supervisor is typically "executive director", following the convention of most non-profit organizations. There are often local industry associations that lobby governments on childcare policy and promote the industry to the public.
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CRECHE INDUSTRY -INDIAN SCENARIO
We need to realize what we are doing, as adults, for a population that is 13 per cent of the total – children under six years, whose needs go largely unrecognized because they neither have voting rights nor are they articulate and unionized. Innumerable studies across the world show that the early childhood years are critical to health and learning. Given the significance of this period, the United Nations Convention on the Rights of the Child suggests that it is the duty of the government to help parents, particularly working parents, in their child rearing responsibilities. It also asks that governments ensure that child care facilities and services are in place. The Constitution of India reiterates that the ‘State shall endeavor to provide early childhood care and education to all children until they complete the age of six years’. Despite these proclamations, a quick look at the situation in India and Karnataka shows that there is no comprehensive approach to child care. Bringing up children has been considered the ‘private responsibility’ of the family in India. With industrialization, migration, urbanization and the decline of joint families, child care is increasingly becoming a pressing need. While some working couples' parents help take care of children, others employ a fulltime maid. But not everyone can’t find solutions at home and need some help. For families from the lower socio-economic classes, work is the only way to ensure survival, and leaving work in order to look after children is not an option. Children are left behind, sometimes in child care services, and more often to fend for themselves. Data shows that existing government crèches and the Integrated Child Development Scheme together reach out to only fourteen per cent of the preschool children in the country.
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The State government’s scheme provides grants to voluntary organizations for opening crèches for children of working mothers. These crèches are meant to provide a safe environment for young children, to ensure their healthy growth, thereby reducing the mortality rate. The quality of care and stimulation provided in these crèches is also far from desirable. The scheme expects crèches to provide health care, sanitation, nutrition, play material, cradles, beds, and a supervisor who can provide stimulation to twenty five children at less than Rs. 1500 per month! Even the marginally higher grant provided under the central government scheme has not been revised for the past twenty years. Since providing quality child care in such a meager sum is a difficult proposition, voluntary organizations are reluctant to utilize the scheme. As a result, even this poor financial allocation is often left unused. The quality of child care in crèches set up under the Factories Act is somewhat better, with the law stipulating the criteria and conditions for their functioning. But the number of factories evading these provisions has been increasing. Yet, no major case has been registered against any factory for persistently violating these provisions. If anything, there is a trend towards ‘outsourcing’ child care obligations. A number of unregistered, private, commercial and even home-based crèches have been catering to the needs of the middle classes in urban areas. Since these remain out of reach for most poor working families, the government must urgently adopt a comprehensive and strategic plan on early childhood care and development, and also increase its resource allocations for such programmes. The provision of child care services respects not only the young child’s right to survival, growth and development but also a woman’s right to work — and the lack of such services is a violation to both.
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DEMAND FOR CRECHE
With increased opportunities for employment for women and the need to supplement household income more and more women are entering the job market. With the breaking up of joint family system and the increased phenomenon of nuclear families, working women need support in terms of quality, substitute, and care for their young children while they are at work. Here has, however, been very slow growth of Crèche/ Daycare facilities, resulting in failure to meet the needs of working mothers in terms of extent, content and quality of services. Crèche and Daycare Services are not only required by working mothers but also women belonging to poor families, who require support and relief from childcare as they struggle to cope with burden of activities, within and outside the home. Effective day care for young children is essential and a cost effective investment as it provides support to both the mothers and young children, Hence, there is an urgent need for improved quality and reach of child day care services for working women among all socio-economic groups in both in the organized and unorganized sectors. Many experts expect the demand to increase through the turn of the century, and the popularity of this type of business to continue growing from there. They base their forecasts on the fact that there is the continuing need or desire of young mothers to work outside the home. Profitable day care centers are much more than glorified baby-sitting services. Social researchers have found that the most important years in a child's development are those from one to six. Thus, the exposure to the world in which he lives, the instruction he receives, and the habits he forms during those years, definitely affect his ability to learn and properly adjust as he progresses on through his years of formal education. For mothers of today - usually better educated than their mothers - are more aware of these factors and wanting the best for their children, are demanding the structured pre-school education and learning stimulation offered by modern day care centers. This is an honest desire of the mothers of pre-school age children - even those who aren't forced to work outside the home.
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Another thing in our favor is that even though there seems to be a trend for many large companies to finance and operate day care centers for their employees in or close by their factories or office buildings, studies show that most working parents prefer to leave their children closer to home than where they work. Thus, privately operated day care centers in residential neighborhood areas should not be worried too much about competition from the few company operated day care centers.
Alternatives for crèche
The various alternatives for our crèche are ? Day Care Center - a place or facility providing day care for compensation. ? Nursery Schools, Preschools, before/after school programs (run publicly, privately, by social service agencies or by churches). ? Care by a Relative - either in your home or in the relative's home. ? In-Home Care - your child is cared for at your home by a nanny, au pair or other person whom you've hired. ? Stay-At-Home Parent - either mother or father stays home with the child. ? Crèche run by companies and organizations in their premises or at other places ? Crèche run by the government
Competition
Vatsalya faces direct competition from other crèches like Mother Care, Mother’s Pet, Sophia, Anmol, etc. We face indirect competition from other playgroups and nurseries like Kiddzee, Euro Kids, Silver Bell, Sunshine and others.
Chapter 2: evaluation of the project
VATSALYA- AN INTRODUCTION
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Name: Logo:
Vatsalya
Tagline: Kids Fly Free
Vatsalya – An Introduction
"VATSALYA" meaning 'Affection' is established to provide quality childcare in a child centered environment and to achieve the standards of excellence we set for ourselves. Our Vision is to provide a just and caring world which ensures development of the young ones. The Ahmedabad based organization is committed to provide quality day care in a secure, stimulating ambiance where children will have an opportunity to develop physically, socially, emotionally and intellectually to their fullest potential. We firmly believe that institutions should only be a temporary shelter for children. The centers situated at Ramdevnagar, Surdhara Circle and Bopal is one-storey building with a "child-inspired" playground on site. The children are grouped in three age-related rooms which run a theme-based program. Vatsalya Day Care provides care for full and part-time schedules from Monday through Saturday 8:00 am to 7:00 pm. Our crèche is characterized by a warm and happy atmosphere and excellent care, with a high staff-to-children ratio. We provide all the materials and equipment children require at their different stages and they provide us with questions and challenges which they are encouraged to do. A care programme for each stage is put in place which encourages hands on experience for
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children as they are guided through their day by their care taker. The success of each programme depends greatly on flexibility, understanding and a balanced approach to learning through fun and games. Parent’s involvement is encouraged through meetings and interaction between them and our crèche staff. Constitution: Partnership firm The partnership agreement is shown on the next page.
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DEED OF PARTNERSHIP
This Deed of Partnership is made at Ahmedabad on 5th date of March, Two Thousand And Seven between:Ms. AMI BHARTIBHAI SHAH, aged about 20 years, an Indian national, Hindu Inhabitant, residing at 29/a, Devpath Flats, Nava Vadaj, Ahmedabad 380013 , GUJARAT. Party hereto of the FIRST PART: and Ms. GOPI BHATT aged about 20 years, an Indian national, Hindu Inhabitant, residing at B-54, Management Enclave, Vastrapur, Ahmedabad - 380015, GUJARAT. Party hereto of the SECOND PART: and Ms. KALPANA DWIVEDI aged about 20 years, an Indian national, Hindu Inhabitant, residing at B-54, Agrasen Towers, Opp. B.J. Medical College, Shahibaug, Ahmedabad-3800016, GUJARAT. Party hereto of the THIRD PART: and Ms. MEERA SHAPARIA aged about 18 years, an Indian national, Hindu Inhabitant, residing at A-4, Gujarat University Ladies Hostel, Atira Road, Navrangpura, Ahmedabad- 380009, GUJARAT. Party hereto of the FORTH PART: and Ms. MEGHNA ARGAL aged about 20 years, an Indian national, Hindu Inhabitant, residing at A-12, Gujarat University Ladies Hostel, Atira Road, Navrangpura, Ahmedabad- 380009, GUJARAT. Party hereto of the FIFTH PART: and Ms. NEETA BAMBHANIYA aged about 19 years, an Indian national, Hindu Inhabitant, residing at A-12, Gujarat University Ladies Hostel, Atira Road, Navrangpura, Ahmedabad- 380009, GUJARAT. Party hereto of the SIXTH PART: and Ms. NIRALI DIPAKBHAI PATEL aged about 20 years, an Indian national, Hindu Inhabitant, residing at B/10, Sahjanand Apartments, Near Paraskunj-3, Satellite, Ahmedabad-380015, GUJARAT. Party hereto of the SEVENTH PART: and
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Ms. PRIYATA PODDAR aged about 20 years, an Indian national, Hindu Inhabitant, residing at C/103, Arihant Nagar, Near Rajasthan Hospital, Shahibaug, Ahmedabad-380004, GUJARAT. Party hereto of the EIGTH PART: and Ms. RICHA SHARMA aged about 19 years, an Indian national, Hindu Inhabitant, residing at 11, Pallawit Society, Nr. Siddharth Palace, Shahibaug, Ahmedabad-380004, GUJARAT. Party hereto of the NINTH PART: and Ms. SIMRAN KAUR ARORA aged about 20 years, an Indian national, Hindu Inhabitant, residing at 1, Shri Krishna Complex, opp. UCO Bank Flats, Ambavadi, Ahmedabad-380006, GUJARAT. Party hereto of the TENTH PART: WHEREAS the parties above named intend to carry on the business as to act as a professional institution which takes care of children under the name and style of ‘Vatsalya-kids fly free’ in partnership and agree to become partners thereof on the terms appearing hereinafter. NOW THIS DEED WITNESSES as follows: (1) This partnership shall continue to carry on the business in the firm name and style of ‘Vatsalya-kids fly free’. (2) The partnership business shall commence from 1st April, 2007. (3) The main business of the firm is to act as a professional institution which takes care of children and other related business activities. Any other business or businesses may also be carried on as the may mutually decide from time to time. partners
(4) The partnership business shall be carried on at Lane no.15, Plot no.285, Satyagrah Chhavni, Ramdevnagar, Ahmedabad-380015, and Bunglow no. 10, Devansh bunglows, Near Surdhara circle, Ahmedabad and Shyam villa, Near Vasant bahar-1, Bopal. However, the business may be carried on at such place or places as the partners may mutually decide from time to time.
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(5) The accounting year of the partnership firm will close on 31st March every year and accordingly its first accounting year will end on 31st March, 2007. (6) All the parties hereto mentioned earlier have agreed to attend the affairs of the business of the partnership. It is hereby agreed that in consideration of the services so rendered, they shall be paid yearly remuneration as under in the year in which there are profits. The yearly remuneration shall be calculated as 30% of “Income” as defined in Explanation 3 of Section 40(b) of the Income-tax Act, 1961 for each accounting period or any other applicable provision as may be in force for the relevant accounting period. During the accounting period/ year in which the firm suffers loss, the partners shall divide the losses equally. The partners shall be entitled to increase/ reduce the remuneration and/ or may agree to pay remuneration to any other partner or partners. The yearly remuneration payable to the working partners as above shall accrue and be credited to his account at the close of the accounting period/ year when final accounts of the partnership are made-up. The said partner shall be entitled to draw the above yearly remuneration only after the end of the relevant accounting period/ year. However, nothing herein contained shall preclude the said partners from withdrawing any amount against the amount standing to their capital account and/ or current or loan account or the share of profit for the relevant accounting period/ year in such manner as may be decided by partners by mutual consent. In case partners withdraw any amount during the year, the same shall be allowed towards capital account or the same shall be considered as loan (in case overdrawn).
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(7) The capital of the firm for the purpose of the partnership business shall be Rs.------ contributed equally by all the partners. Interest at the rate of 12% as prescribed under section 40(b)(iv) of the Income- Tax Act, 1961 or any other applicable provision as may be in force for the relevant accounting period/year shall be payable by the partnership on the amount standing to the credit of the capital and/or current or loan account or all the accounts of the partners. If there is any debit balance in the account of any partner, interest at the above shall be
payable him or the partner shall be at liberty to increase or reduce the above rate of interest from time to time. (8) The partners shall be entitled to modify the above terms to remuneration, interest etc. payable to the partner/partners by executing a supplementary deed and any such deed when executed shall have effect from the day fixed by the partners and the same shall form part of this deed of partnership. (9) The net profit of the Partnership business as per the accounts maintained by the partners after deduction of all expenses relating to activities of partnership of including administrative expenses as well as interest and remuneration payable to the partners in accordance with this deed of partnership or any supplementary deed as may be executed by the partners shall be divided and distributed amongst the partners equally. (10) The partnership is ‘PARTNERSHIP AT WILL’. Any partner may retire from the partnership as the case may be giving one month’s notice in writing to the other partners. (11) No new partner shall be admitted without the consent of all the partners. (12) No partners shall without the consent of other partners? Employ any of money except in the ordinary course of business and upon the account or for the benefit of partnership; ? Enter into any bond or become bail or surety for any person or knowingly cause of suffer to be done anything whereby the partnership property may be endangered; ? Give any security or promise for the payment of money on account of the firm unless in the ordinary course of business; ? Transfer, mortgage, charge or otherwise alienate his/her share or any part thereof in the assets or profit of the firm; ? Draw, accept, or endorse any bill of exchange or promissory note on account of the firm;
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? Compromise or compound or (except upon payment) in full release or discharge any debt due to the partnership.
Any partner committing any breach of the provision of any of the forgoing clauses shall indemnify the other/others of them from all losses or damages and all claims and demands, actions, cost, charges and expenses on account thereof. (13) On death or retirement of any of the partners, the partnership herein shall not be dissolved. Upon any of the partners for the time being the firm ceasing to be a partner therein through any cause whatsoever (including that by retirement or death or termination in any way of this partnership) and the remaining partner/partners or any of them shall be at liberty to continue the firm for the benefit of himself/herself or themselves (with or without any new partner/partners), and if the firm is so continued the following provisions shall apply namely(a) Money may be due to the outgoing partner/partners by the firm on account of his/her or their share in the profits of the firm up to the time of his/her ceasing to be a partner only shall be paid to him/her others hires executers and administrators by the end of the year in which he/she or they cease to be a partner or within six months of such date whichever is later. (b) All money that may be due by the outgoing partner to the firm (including her share of the losses in the firm up to the date of her ceasing to be a partner) shall notwithstanding the provision of this clause be payable by him/her or his/her legal representatives on the date of his/her ceasing to any a partner and the same unless otherwise be a partner shall be recovered/deducted from any money payable to him/by the firm under sub-clause (a) above. (14) Every partner shall(a) Pay him/ separate debts and indemnify the other partner of partners and the assets of the firm against the same and all expenses on account thereof; (b) Forthwith pay all money, cheque and negotiable instruments received by him/her on account of the firm into the said bank or the firm’s account; (c) Be just and faithful to the other/others of them and at all times to such other/others full information and truthful explanations of all matters relating to the affairs of the partnership in carrying on the business for their mutual advantages.
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(15) It is hereby expressly agreed that no partner shall be entitled to any goodwill on his retirement or on dissolution of the firm. Similarly, on death of a partner, his/her legal heirs shall have no right as regards goodwill. (16) Banking account of this partnership shall be opened with such bank/banks and such accounts shall be operated by the first party or jointly by all the parties. (17) All disputes and questions whatsoever which shall arise whether during the continuance of the partnership or afterwards between the partners or others respective representatives of the other partners touching these paresents of the contribution thereof or of any clause or thing herein contained or any account, valuation or division of the assets or affairs thereof or rights, duties of liabilities of partners under these presents one to be appointed by each party in accordance with and subject to the provision of the Indian Arbitration Act, 1940 or any modification or substitutions thereof for the time being in force. (18) Any modification/addition/alteration/deletion in the terms of the partnership agreement can be affected by mutual consent of all the partners. (19) No partner shall sell, transfer, exchange, indemnify, mortgage his share in the partnership firm without consent of all the partners or the same shall not be binding to the partnership firm. In the witness whereof the partners hereto have put their respective signatures in the presence of witness who has also signed on the day and the year first herein mentioned above.
Signed and delivered By the within named Ms. AMI BHARTIBHAI SHAH _______________________
Signed and delivered
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By the within named Ms. GOPI BHATT _______________________
Signed and delivered By the within named Ms. KALPANA DWIVEDI ______________________
Signed and delivered By the within named Ms. MEERA SHAPARIA ______________________
Signed and delivered By the within named Ms. MEGHNA ARGAL _______________________
Signed and delivered By the within named Ms. NEETA BAMBHANIYA _______________________
Signed and delivered By the within named
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Ms. NIRALI DIPAKBHAI PATEL
______________________
Signed and delivered By the within named Ms. PRIYATA PODDAR _______________________
Signed and delivered By the within named Ms. RICHA SHARMA ______________________
Signed and delivered By the within named Ms. SIMRAN KAUR ARORA _______________________
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SERVICE PACKAGE DESIGN
At the Vatsalya Care Centre, we continuously strive to offer a unique learning experience compared to other child care programs. Our approach begins with a fundamental respect for the child. We view this critical period of childhood education as a partnership between the child, the parents, and the Vatsalya Care Centre. Here, the development of academics, motor skill development, and education are offered in a carefully prepared environment designed to balance freedom and structure. Our goal is to facilitate the development of each child with the specific purpose of allowing him or her to become: ? A joyful person with a dynamic personality. ? A creative thinker who finds happiness through self achievement and by helping others to achieve their goals. ? Self-reliant, responsible and graceful. ? An intelligent and active explorer with the discipline to overcome obstacles with confidence and imagination. ? One of the builders of a fuller and happier world.
The school's prepared learning environment consists of bright spacious rooms filled with materials. We have several different programs to fit the needs of you and your child. At Vatsalya, we believe each child has a right to be loved and respected. Through the development of a positive partnership with parents and the provision of a child centered environment we believe we can achieve these rights for the children in our care. Our ethos is one of "Children First" and we pride ourselves on the standards we set and the goals we achieve.
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The Vatsalya Care Center provides a cognitively based program for children ages six months to six years. We provide a home like environment where children are encouraged to develop at their own pace. The staff is committed to the families. Vatsalya provides safe, affordable and high-quality child care for students. The center offers a cognitively-based program designed to meet each child's need for play, companionship and individual attention. The program is flexible, recognizes children as individuals, and provides opportunities for children to develop at their own pace. Daily Schedule 6:30 - 8:30 am 8:30 - 9:00 am 9:00 - 9:30 am 9:30- 10:30 am 10:30 - 11:30 am 11:30 - 12:15 pm 12:15 - 1:15 pm 1:15 - 2:45 pm 2:45 - 3:15 pm 3:15 - 5:30 pm Choice of activities - all centers are open, Outside Play available (weather permitting) Snack is served Group Time - circle games, stories, etc. Field Trip Preparation Special planned activity of the day Field Trip Interest Centers & Outside play Field Trip. Tidy-up /lunch/clean up Lunch at Field Trip. Quiet activities inside - games, puzzles Field Trip. All centers and outside open Snack Group Games / Choose own activity outside
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Delivery of our Program
Toys and equipment are provided for a chronological age range. Playrooms are arranged in different activity centers such as:
• • • •
Dramatic Play Music Centre Art Centre Table Top Toys
• • • •
Puzzles Blocks & Floor Toys Sand Play Water Play
These activity centers are updated and maintained. We continually replace, rearrange and assess each centre for further learning possibilities. By understanding the development and cognitive capacities of each child, we match learning to abilities. Teachers guide children, allowing them to problem solve, thus increasing their sense of effectiveness and competence.
Daily Routines
Each day includes various activities. Free Play Large blocks of time during the day consist of free play. Free play allows children to choose their own activities from well-defined activity centers. Teachers interact with children, providing guidance and encouraging them to problem solve, promoting learning. This time consists of children-teacher or teacher directed activities. Crafts stories, songs, etc. It can be based on specific themes for special occasions. These activities enhance eye and hand co-ordination, fine motor skills, and creativity, pre-reading
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Group Time
and pre-writing skills. Children are encouraged to participate. Gross This time consists of children-teacher or teacher directed activities Motor Play promoting physical Development. Conducted indoors and outdoors, depending on the weather. Hygiene Time Transition Time This time provides an opportunity for children to acquire good personal habits (e.g. Hand Washing). Consists of a short time period between two activities. This period is kept to a minimum and usually does not last more than five minutes. It is a very busy time for both teachers and children. Transition songs enhance this short time. This period provides opportunity for younger children to sleep and for older children to rest. Alternate quiet activities are available for children who do not need to sleep. If a child spends a very long day at the centre, it is advisable to schedule sleep time so that the child can spend a quality evening with his/her parents.
Rest Time
Staff
Staff at Vatsalya is a highly qualified and important asset to our childcare team. It promotes trust and continuity of care as the child comes to know and trust their care taker. We value this relationship very highly where children feel safe, secure and loved. Parents are encouraged to communicate openly and regularly with their key care taker as this is the most important person for them in the Centre. We hold regular staff meetings to discuss all areas which involve the children and their care programmes. Manager, Supervisors and ancillary staff are dedicated staff members whose experience in the childcare field sets the standards by which we operate. Our staff recognizes the importance of a positive self image for each child, and the role it plays in fostering competence, dignity, a sense of independence and pride in oneself. Above all our center staff recognizes that you are entrusting to our care your most precious gift, your child.
Meals
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Breakfast, lunch, and an afternoon snack are served. Meals are cooked daily in the centers by qualified staff. Meals have a balance of carbohydrates, protein vegetables and fruit. Children who are dropped in early may have breakfast at the centre. All children will get morning break and this differs according to age followed by lunch time by a nutritious lunch and then evening snacks. Our aim is to provide a varied and nutritional menu which the children enjoy. By introducing different tastes and textures at an early age we find that children are not as fussy at eating as they get older. The menu for each week is sent to the parents. We are happy to accommodate children who have special dietary requirements.
Safety & Security
At Vatsalya, we recognize security as a very important issue. Staff is aware of safety and security policies in place in both our centers. Children are checked in and checked out each day. Children will only be released into the care of the designated people to collect on the child's application form. Play areas in both centers are completely safe and obscured from Public view. We want our clients to know that all measures are put in place to protect the children in our care which is of paramount importance to us.
Program Content
Our program is designed toward meeting children's increasing physical, intellectual, and social competencies. The goals are centered not just on content but on the process of learning. Children need to know: how to learn, how to think, how to love, how to communicate, how to make decisions, how to organize, how to create, and how to value. The center provides opportunities to work alone and in groups; opportunities to select and choose, to talk and listen, and to express feelings to teachers and to other children. We want children to be initiators as well as doers, to help plan experiences, to participate in activities which have open ended solutions and to participate in activities that are challenging, but not frustrating.
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Children enrolled will be offered a variety of developmental activities designed to meet their individual needs. Activities designed to assist in physical development would include music and dance, tumbling, playing with balls and bean bags as well as providing adequate health care, nutrition education and an emphasis on safety. Development will be encouraged through the use of puzzles, beads, scissors, crayons and pencils, peg boards, play dough, and other manipulative toys and games. Activities designed to assist in social-emotional development would include such things as dramatic play and puppetry, story time, conversation time, lock play, water and sand play, music and movement, and creative art. Activities designed to assist in intellectual development would include block play; table games which encourage sorting, matching, classifying, making comparisons, counting, 1-1 correspondence, naming, describing, memory skills, sequencing, etc. as well as activities which encourage language development, mathematics, science and art. The environment and program are carefully planned to meet the needs of young children for play, companionship, and individual attention. The program is flexible, recognizes children as individuals and provides for development at their own pace. There is a dependable sequence of daily events and a clear orderliness to the arrangement of equipment and materials to provide stability so that children can gain confidence in their surroundings. Emphasis is put on developing a positive self image in each child to foster competence, dignity, a sense of independence and pride in oneself.
Distinctive Features
? Audio-visual modules covering the four language skills listening, speaking, reading and writing ? Guidelines to simulate the development of concepts that encourage children to think and work on problems ? Proven strategies and techniques to help children listen, learn and express themselves fluently, accurately and appropriately. ? Stimulates thought and discussion about distinctive strategies and techniques to meet specific needs in the classroom.
Our services include:
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? ? ?
Highly qualified staff trained in childcare Uninterrupted service during normal school vacations Activity program consistent with each child’s stage of development, preferences, and needs Balanced nutrition Advisory services Varied didactic material of excellent quality that provides children with different learning opportunities and space
? ? ?
Advantages include:
? ?
Personalized attention, which guarantees the good care of your child Sensitivity and an open attitude toward different nationalities and cultures Assistance in getting admission to the formal education system
?
Above all, the Day Care Facility seeks to encourage healthy physical, intellectual, and emotional development in the children under its care. To do so, it has recourse to various indoor and outdoor activities that are based on children’s real needs and interests, within a context of respect and loving concern. A child’s first years are the most important. The care and principles a child receives at this age will be key to ensuring their harmonious development as human beings and a satisfactory relationship with others. Thus, "Preparing children for life means allowing them to discover their own potentialities early in life and helping them in their process of self-discovery."
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PHOTO GALLERY
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TECHNICAL FEASIBILITY – 1
Technical feasibility study of any project is generally based on the nature or size of the project. This phase of feasibility study includes – technology selection requirement of plant, machinery and equipments, utilities, miscellaneous fixed assets, preliminary sites, building and interior design work, etc. A large capital is required for providing services at the time of inception of the crèche.
Fixed assets:
In order to enable smooth working of the crèche, it will be well - equipped with various tools and facilities. The details regarding the quantity and cost of equipments with Vatsalya are mentioned in the following table: Sr. No. Particulars No. Cost of per units unit(in Rs.) 1 1 16667 12000 Cost per center(in Rs.) 16667 12000 No. of Total Centers cost(in Rs.) 3 3 50001 36000
1 2
Computer Sofa - set (3 SEATER+2CHAIRS)
3
Kenstar Air conditioner(1.5 tn) Model :KT 18 HT
1
12000
12000
3
36000
4
Refrigerator
1
10000
10000
3
30000
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5
Steel Almirah "78X36X19"
1
4300
4300
3
12900
6
Tables “3X2”
1
975
975
3
2925
7 8 9 10
Executive Chair Chair(wooden) Chair(plastic) Racks "72X36X18"
1 2 3 3
2200 1025 250 1750
2200 2050 750 5250
3 3 3 3
6600 6150 2250 15750
11
Kurl-on Mattresses
8
2500
20000
3
60000
12
Eureka- Forbes Aqua guard
1
5000
5000
3
15000
13 14
Samay Wall clock Cd’s
5 6
300 -
1500 1495
3 3
3000 2990
The above equipments will be purchased by Vatsalya from the following suppliers:
Furniture
158, Ramdev industry est, Shah-wadi bus stop Nr Aashish Nursery
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Narol.
Fan
Jay engineering works ltd, Ashram road.
CD’s
Maxcel computer, Ghatlodia.
Computer servicing & services
Sujan tower, Adeshwar, Ankur
AC
Samantar sales & services Ambawadi.
Switches
Nutan electricals, Ghatlodia.
Computer
Wipro Driving road, opp central bank of India
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CD's
TOPICS Rs.
Stories for good habits Education CD's health and hygiene Body parts Moral values (2 CD's) Rhymes and poems
175 175 350 495 300
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LOCATION ANALYSIS
Location analysis is an important part of the feasibility of any project. At this stage we justify the selection of our location. Location plays an important role in the success of any business venture. A crèche should be located at a place where it is easily accessible by the people. While deciding upon the location we considered various factors like ? The acceptability of the concept of crèche among the residents of the area and other nearby areas ? The demand for such facility in different areas ? The accessibility of the crèche ? The willingness and ability of the people to pay for such services The criteria that we considered while deciding the location are as follows:
1. Accessibility:
Vatsalya is located at Ramdevnagar, Gurukul and Bopal which are the developed areas or developing areas. These are residential areas where there exists substantial market due to the acceptability of the concept of crèche.
2. Water and Power supply:
Vatsalya’s water requirement per day is 15000 litres. It will get the required supply from Ahmedabad Municipality. Electricity will be provided by the Torrent AEC at the rate of Rs. 3.4 for 1 unit. The total monthly power consumption is 1470 units.
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3. Acceptability of the concept:
Many parents are skeptical about sending their child to crèche. Their major concern being the safety of the child and the price of the service. This concept is not well-accepted by the people in certain areas so the willingness of the people to send their child to crèche and their ability to pay for the same is an important factor in deciding the location.
4.Others:
Other factors that were considered while deciding the location were prices of the land and building, rent of the building and legal formalities. So we can conclude that the location of the crèche is a significant variable in the economic analysis and feasibility study of the project. After considering the above factors we have decided to take the land and building on rent.
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LAYOUT AND SPACE ANALYSIS
Total plot area:
The total plot area for the crèche at each center is around 4360 square feet.
Total construction area:
The total construction area is 3171 square feet.
Garden:
There is a garden at each center for the outdoor activities of the kids. Total garden area is 31’-9”×15’-00” square feet.
Swimming pool:
There will be a small toddler's pool at each center of the area 15’-00”×13’-00” square feet.
Sleeping room:
There will be two sleeping room at each center, area being 15’-00”×13’-00” square feet.
Toddler’s room:
The kids in the age group of 6 months to 13 months will have a separate room specially designed for them. The room with the total area of 11’-00”×13’-00” square feet will have interiors of attractive and bright colors.
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Activity room:
The kids in the age group of 13 months to 6 years will be looked after by the care taker in the activity room. This area will be used for all the indoor activities of the children, lunch and special events like theme days. There will be 2 such activity rooms at each center. There area will be as follows: Center Center 1 Center 1 Center 1 Activity room Activity room 1 Activity room 2 Activity room 3 Area 11’-6”×12’-00” square feet 14’-6”×13’-3” square feet 19’-00”×12’-00” square feet
Kitchen:
This kitchen or the cooking area will be on the first storey and will be a restricted region. The area for the same is 11’-00”×13’-00” square feet.
Stores:
The total store area is16’-00”×12’-00” square feet. The stores will be used to maintain the inventory.
Open area:
The open area at each center besides garden is 10’-00”×15’-00” square feet. This open area will be used for the outdoor activities of the children. The following are the layout of our crèche:
LAYOUT
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ORGANISATION STRUCTURE
JOB ANALYSIS
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1. Head:
Job specification:Job title: - Head. Education: - Graduate in any discipline and should have some basic knowledge of computer. Physical and health: - Emotionally and physically stable. Appearance: - Smart and wearing formal dressing. Mental ability:-Good at calculations, should be able to handle stress at difficult times, well presence of mind. Special ability: - Good command over English, Gujarati, and Hindi languages, polite, co-operative, and good convincing power. Work-experience: - Minimum 5 years’ experience in any established organization.
Job description:Reports to: - Directors. Supervises: - Caretakers, aaya, cook, gardener, and watchman. Functions: 1. Monitoring all the day to day affairs of the organization. 2. Carrying out the admission procedure. 3. Counseling parents at the time of admissions. 4. Handling the parents’ meeting arranged every week.
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5. Motivate all the subordinates. 6. Look after general maintenance work of care rooms, kitchen, garden, etc. 7. Check quality standards of services. 8. being aware of latest innovative things taking place in the industry. Duties:1. Prepare monthly reports of each and every transaction taking place in the organization. 2. Report to the directors every week. Responsibilities:The head will be held responsible by the directors and parents for any discrepancy in the facility provided by the organization. Any issue related to the safety and health of the children. Job characteristics: - He/She can use office computer, phones, internet, papers, stationary, calculators, children’s files, etc for his tasks.
Job specification:-
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2. Care takers:
Job title: - Care taker. Education: - H.S.C. passed out. Physical and health: - Mentally and physically stable. Appearance: - Female with good speech and smart appearance. Special ability: - Enthusiastic, caring about and loving children, fluent in English, Hindi and Gujarati languages, good communication skills. Work-experience: - Minimum 2 years’ experience in taking care of babies.
Job description:Reports to: - Head, directors. Supervises: - None Functions: 1. Taking care of safety and health of children. 2. Taking care of taste and preferences of children in terms of feeding and playing. 3. Teaching mannerisms to children. 4. Counseling parents in the weekly meetings. Duties:1. Prepare files of all the children individually. 2. Report daily to the head and being punctual.
Responsibilities
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She will be held responsible by the head for any problem related to child’s safety and health.
Job characteristics: - She can use office phone, stationary items, children’s file, etc for her work.
3. Aaya:
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Job specification:-
Job title: - Aaya. Education: - Primary schooling completed. Physical & health: - Mentally and physically stable. Appearance: - Female with neat and clean appearance. Special ability: - Caring nature and loving children. Work-experience: - Minimum 2 years’ experience in baby care.
Job description:Reports to: - Head, directors. Supervises: - None. Functions: 1. Cleaning the organization premises. 2. Cleaning the utensils in the kitchen. 3. Serving food to the children and feeding small babies. 4. Making the babies sleep. 5. Washing the dirty clothes of the children.
Duties: 1. Provide hygiene ambience. 2. Report daily to the head and being punctual. 3. Be neat and clean in the work. Job characteristics:- She can use all the cleaning equipments of the organization.
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4. Cook:
Job specification:Job title: - Cook Physical & health: - Emotionally and physically stable. Special ability: - Good at cooking, aware of all the nutritious food given to the children, aware of new dishes and snacks. Appearance: - Neat and clean. Work-experience: - Minimum 1 year’s experience in cooking at professional level.
Job description:Reports to: - Head, directors. Supervises: - None. Functions: 1. Cooking healthy food for children 3 times in a day. 2. Serving the children. 3. Buy fresh milk, fruits, and vegetables daily as per requirement as specified in the weekly menu. 4. Purchasing grains, taste makers (masalas) etc including each grocery item needed for the kitchen. Duties: 1. Provide all the information to the head regarding expenses incurred by him/her daily. 2. Report daily to the head on time.
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Responsibilities:-
He/She will be held responsible by the head for any deterioration in food quality. Job characteristics: - He/She can use all the kitchen equipments including refrigerator, oven, utensils, etc.
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5. Gardener:
Job specification:Job title: - Gardener. Physical & health: - Physically and mentally stable. Special ability: - Well aware of gardening techniques, land, plants, flowers, and trees’ care. Work-experience: - Minimum 2 years’ experience in gardening.
Job description:Reports to: - Head, directors. Supervises: - None. Functions: 1. Watering and cutting plants as well as grass. 2. Keeping the garden clean. 3. Growing new plants. 4. Fertilizing the plants. Duties: - Reporting daily to the head. Job characteristics: - He can use all garden equipments.
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6. Watchman:
Job specification:Job title: - Watchman. Education: - Primary education, trained in N.C.C. for minimum 2 years Physical & health: - Good health, emotionally stable, stout body and sturdy Special ability: - Well behaved and honest, co-operative, alert. Work-experience: - Minimum 3 years’ experience in any established organization.
Job description:Reports to: - Head, directors. Supervises: - None. Functions: 1. Keep noting entry of all guests and children. 2. Help guests in parking vehicles. Duties: - Reporting the head daily.
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Costs and estimated requirement of manpower:Sr.no. Designation Salary (per month) (per person) 0 5000.00 1500.00 1000.00 2000.00 400.00 2200.00 12800.00
1. 2. 3. 4. 5. 6. 7.
Partners Head Care takers Aaya Cook Gardener Watchman Total
Compensation Package:For the welfare and for retaining of the employees, “Vatsalya” will be providing certain monetary benefits to its employees. The details of the same are described in the following table: Allowances Bonus Amount 1 month’s salary (per annum)
Consumption of power & water:According to the utilities and the installed capacity of “Vatsalya”, the estimated daily requirement of water will be 15000 liters whereas the electricity and power would be 1470 units per month. The total power expenses per month for the same would amount to Rs. 4998. The club will be getting the services of
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Torrent Power for the power oriented facilities. The facilities relating to water will be provided by Ahmedabad Municipal commission.
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MARKETING FEASIBILITY
One of the shortest definitions of marketing is “meeting needs profitably”. In this competitive world only unique service doesn’t ensure sales. Marketer has to make constant effort to improve his service and has to use various media vehicles to make a mark on consumers mind. Marketing feasibility is a study which involves inspection of surrounding community, identification of existing competition and determination of market areas based upon competition, natural or psychological barriers and other market area influences. A market feasibility study involves the following steps: 1. Situational analysis 2. Collection of secondary data 3. Market survey
1. SITUATION ANALYSIS
The service sector is the fastest growing sector in India now. Family structure and the role of women within the family have changed significantly in the last two decades. Today, over one-half of the mothers who have preschool children are employed outside the home, and nearly an equal number are single parents. More and more parents need to turn to non-family members to help care for their children while they are employed. Supplementary care of young children by non-family members is not new, however. Throughout history families have needed to rely on others to watch over their children.
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2. COLLECTION OF SECONDARY DATA
In order to achieve the objectives of marketing feasibility we have gathered information from the following sources. ? Internet ? Sophia daycare ? Silver bell daycare ? Tulsi playgroup ? Anmol daycare
3. MARKET SURVEY
It is a systematic and objective process of generating information for use in making marketing decisions. In order to study the market feasibility of crèche we have conducted a market survey on the same.
Objectives
? To know the potential demand for crèche in Ahmedabad ? To know the facilities parents expect from crèche ? To know about the factors considered by them in taking the decision regarding daycare ? To know what is the future growth of this service ? To know the satisfaction level of the consumers with the facilities provided by present daycare centres ? To know the consumer capacity to pay for the service ? To know the level of competition in the industry
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Target Population
Since Ahmedabad is a mega city and the domestic market is continuously expanding, the escalating economy has caused the employment opportunities to increase with the result that more women have entered the workforce. This, along with the increase in disposable income has resulted in the increase demand for crèche. Hence our major target market comprises of workingwomen and others who are willing to send their child.
Sample Selection
We have surveyed 300 respondents from different areas of Ahmedabad city falling under different income groups.
Questionnaire
Keeping in view the objectives of the survey and the target market, we have designed the questionnaire as given below.
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QUESTINNAIRE FOR THE MARKET SURVEY OF CRECHE
(BABY SITTING/CHILDCARE CENTERS) N.B.: The details provided in the questionnaire will be kept confidential and used for study purpose only. 1. Name: ____________________________________________________
2. Area: _____________________________________________________ 3. Occupation: a. b. c. d. 4. Income level: Service Business Homemaker Others_________
• Below 10000 • 10000-15000 • 15000-25000 • 25000& above 5. Mark (? ) the age group in which your child falls? • 6 months to 1 year • 1 year to 3 years • 3 years to 6 years • Above 6 years If you send your child for baby sitting, fill section- A and C If you want to send your child for baby sitting, fill section – C If you don’t send your for baby sitting, fill section – B
SECTION-A
1. To which babysitting center you send your child? Specify: ________________________________________ 2. What are the timings? ______________________________ 3. How did you get to know about this babysitting center? ? Advertisements in: • Newspapers • Hoardings • On local channels (TV adds)
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• On other channels (TV adds) ? Friends and relatives ? Others: ____________________________________ 4. Which facilities are available there? • • • • • • • • Food Proper Hygiene and Sanitation Transportation Entertainment Education Drop-in facilities Safety Others:______________
5. Charges paid (Per month):_____________________ 6. Does your baby-sitting center take care of your child for following? • • • • Neat Homely atmosphere Ample of toys Inculcating values, attitudes & mannerism
7. Does you child LOVE to goto Child-care center? • • Yes No GO TO SECTION-C _________________________________________________________________ _
SECTION-B
1. Why don’t you send your child for babysitting? • There is no babysitting center in the vicinity • Other members of the family are there to take care of the child • Facilities provided by nearby centers are inadequate • Timings are inconvenient • Others: ____________________________________ 2. If a new babysitting facility is established in future, would you like to send your child there? • Yes • No If YES, go to SECTION-C Page1
If NO, specify the reason: ___________________________________________________________
SECTION - C
1. Why do you send/ want to send your child for babysitting? • I am on job/attend to business or profession and there is no one to take proper care of child at home • I want my child to be involved in some constructive work • Others (Specify):_______________________________ • • • • • • • • 2. Which facilities do you expect from a baby care center? Food Proper Hygiene and Sanitation Transportation Entertainment Education Drop-in facilities Safety Others:____________________________
3. How much are you ready to pay for it? Rs.__________ (Per month) 4. Your preference for timings for babysitting:____________________ 5. What specifications would you wish to have at the child care centers? 1.______________________________________________________ 2.______________________________________________________ 3.______________________________________________________ THANK YOU FOR DEVOTING YOUR TIME TO FILL THE QUESTIONNAIRE
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MARKET DEMAND ANALYSIS
After surveying many housewives and working women in various areas of Ahmedabad city, we found out the following data:
1. Ratio of housewives and working women (In %)
SERVICE 61.98 PROFESSION 3.72 BUSINESS 15.29 HOMEMAKER 19.01
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The above chart gives details about the occupation of the people surveyed. As per our survey, 61.98% of the women surveyed belonged to service calss.19.1% of the women surveyed were housewives and 15.29% and 3.72% were involved in business and profession respectively.
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As shown in the chart maximum number of women surveyed belonged to the income group of Rs.10000 to Rs.15000 i.e. 35.54% followed by 32.23% belonging to income group of Rs.15000 to Rs.25000.22.73% women belonged to the income group Below Rs.10000 and 9.5% belonged to income group of Rs.25000 and above.
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3. Send the Child to Crèche
YES 47.52 % NO 52.48 %
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Our survey reveals that 47.52% of the women surveyed send their child to crèche while 52.48% of the women surveyed don’t send their child to crèche. The reasons are varied which are discussed later on.
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4. Wish to Send Their Child to Crèche
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Our survey has also found out that there is tremendous market scope for us. While 47.52% of the women surveyed are already sending their child to crèche and an additional of 20.25% of the women surveyed don’t send but are willing to send their child to crèche.
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5. Age and Crèche relationship
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As per our survey maximum numbers of children going to crèche are in the age group of 1 to 3 years i.e. 48.98%. This followed by 26.53% of children from age group of 6 months to 1 year and 24.49% from the age group of 3 years to 6 years. Our survey shows that no children above the age of 6 years take the services of crèche.
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6. Knowledge of Crèche
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As per our survey friends and relatives were the most important means of getting information about the crèche with 65.22% women claiming to have got the information about the crèche from their relatives. Hoardings, local channels and newspaper were the other sources of getting information about the crèche with their respective percentages being 26.96%, 16.52% and 6.09% respectively.
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7. Facilities Provided (In %)
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The survey shows that hygiene and sanitation, safety and entertainment were the main factors considered by women while sending their child to crèche with their respective percentages being 97.39%, 93.04% and 89.57% respectively. Entertainment with 89.57% and food with 82.61% were other important factors. Besides transportation and drop-in facility were also given importance with their respective weights being 15.65% and 21.74% respectively. Other facilities demanded were motherly touch extra curricular activities, picnics and more of outdoor activities.
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8. Additional Care
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As per the survey parents also looked forward to neatness, homely atmosphere, providing toys and inculcating values and mannerism in the child from the crèche. The most important thing that parents look forward to is homely atmosphere with 96.52% followed by neatness with 90.43% and instilling values and mannerism and toys with 80% and 79.13% respectively.
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9. Child loves to go to Crèche
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As per the survey 87.83% respondents said that there child loves to go to crèche and only 12.17% respondents said that there child is reluctant to go to crèche.
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10. REASONS FOR NOT SENDING THE CHILD TO CRECHE
NO CRECHE AVAILABLE 13.39 % FAMILY MEMBERS 51.18 % INADEQUATE FACILITIES TIMINGS ARE AT CRECHE INCONVENIENT OTHERS 7.87 % 4.72 % 12.60 %
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The above chart shows the reasons for not sending the child to crèche. Majority of the respondents who didn’t send their child to crèche did so because other family members were there to take care of the child i.e. 51.18%. Besides this other reasons for not sending the child to crèche are unavailability of crèche in the vicinity, inadequate facilities of crèche and inconvenient timings. Other reasons include lack of trust in the crèche, price, etc.
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11. Would Like to Send Their Child to Crèche In Future
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The survey shows that out of the respondents who didn’t send their child to crèche 38.58% respondents would like to send their child to crèche while the rest of 61.42% respondents are not willing to send their child to crèche.
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12. Willingness to Send the Child to Crèche In Future (Reasons)
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As per the survey 48.89% respondents are willing to send their child to crèche to keep the child engrossed in some constructive work. While 45% of the respondents want to send their child to crèche because they are working and there is no one to take care of the child at home. Other 6.11% respondents are willing to send their child to crèche for reasons like child starts learning at an early age, they (respondents) can be free for a while and to engross the child in extra activities.
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13. Facilities expected
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The above chart shows that safety of their child is the highest concern for the parents. This is followed by entertainment hygiene, education, food and transportation.
7PS OF MARKETING
The tale of peddling services is as old as the hills. But never has a period in business history seen such an aggressive marketing of services. No business prognosticator could have forecast such a brutal light for customer money, such a struggle for existence & such revolutionary changes in the service industries to satiate the escalating expectations of consumers. In services, from airlines to education, the market players are going out of their way to pamper the buyers & to cajole them with new features, fresh perks, lower prices, more benefits &choices wider than ever to choose from. And, as an entirely new set of competitors is entering the industry to establish an enhanced meaning of value to customers, all the players are being compelled to bow to the pressure & to match with their offerings.
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WHAT IS SERVICE?
“A service is an act or performance offered by one party to another. Although the process may be tied to a physical product, the performance is essentially intangible and does not normally result in ownership of the factors of production.”
CRECHE AS SERVICE:
Recent data provided by the Central Statistical Organization (CSO) in the Ministry of Statistics and Programme Implementation, Government of India indicates that the services sector currently accounts for more than half the country’s GDP. According to the quick estimates for 2005-06, the share of the services sector in GDP at factor cost stood at 54 per cent. This proportion had stood at just over 52 per cent two years earlier in 2003-04.
India, State, Union territory INDIA
Place of residence
Total Total Workers Population (Women) (Women) (Main + Marginal) 494828644 359817177 135011467 23178405 14653860 8524545 127048454 111455737 15592717 6497868 5721030 776838
Economically active female population (In %) 25.7 31.0 11.5 28.0 39.0 9.1
Total Rural Urban
Gujarat
Total Rural Urban
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Statewise Distribution of Male and Female Population and Sex Ratios India, States and Union territories Persons * Population Sex ratio Males Females (females per 1000 males)
INDIA
1,027,015,2 531,277,0 495,738,1 933 47 78 69 50,596,992 26,344,05 24,252,93 921 3 9
Gujarat
Source: Census of India, 2001
With increased opportunities for employment for women and the need to supplement household income more and more women are entering the job market. With the breaking up of joint family system and the increased phenomenon of nuclear families, working women need support in terms of quality, substitute, and care for their young children while they are at work. There has, however, been very slow growth of Crèche/ Daycare facilities, resulting in failure to meet the needs of working mothers in terms of extent, content and quality of services. Effective day care for young children is essential and a cost effective investment as it provides support to both the mothers and young children. It is also a protection measure as it addresses issues such as child labour, school drop outs, child prostitution, out reach for medical and health programme female literacy etc., Hence, there is an urgent need for improved quality and reach of child day care services for working women among all socio-economic groups in both in the organized and unorganized sectors. The need for child care services has been emphasized in the National Policy for Children, 1994, National Policy for Education, 1986 and National Policy for Empowerment of Women, 2001 and the National Plan of Action for Children, 2005. The Parliamentary Standing Committee on demand for grants for the year 2002-03 has also pointed out that all sections of the society should be allowed to avail the services of the crèches. Labour Legislations also contain provisions for child care facilities for women workers. The National Common Minimum
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Programme also emphasizes enhancement of child care and development services in the future. Thus there is need for an expanded and effective scheme for childcare facilities.
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MARKETING MIX:
Promotio n Plac e People
Physical Environme nt
THE MARKETING MIX
Product Proce ss Price
The recent growth in the daycare sector means that marketing has become a high priority not only for the play-groups but also for the crèches. In order to market itself, each crèche needs to develop a marketing strategy that includes different elements.
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Service Marketing mix consists of the following 7Ps of marketing. ? Product ? Price ? Place ? Promotion ? People ? Physical evidence ? Process Theoretically, each of these 7Ps can be controlled, and manipulated by the marketer. A marketer must come up with a mix that clearly differentiate its products from those of its competitors, simultaneously considering the corporate goals.
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THE FIRST ELEMENT-PRODUCT:
Traditionally, the term refers to what the business or non-profit organization offers to its prospective customers or clients. In other words,
PRODUCT MEANS:
“A good , service or idea that offers a bundle of tangible & intangible attributes to satisfy consumers. However, in service there is no or only a little tangible element because of which they are considered as benefits which are offered to the target market.” Here, we are classifying crèche infrastructure as product of a crèche service, since it requires the element of marketing mix to attract the consumers, popularly known as the members of crèche. The product is a constant variable and in our analysis is categorized as “THE CRECHE SERVICES”. These services include food, garden, sleeping room and activity room.
PRODUCT LEVELS
There are five different product levels, each of which represents a customer value hierarchy. These product levels can be understood as below:
? CORE BENEFIT:
It is the fundamental benefit or service that the customer is buying. Incase of crèches, the core benefit that the customer is CARE.
?
BASIC PRODUCT:
It includes the basic as well as the functional attributes of a service i.e. safety.
?
EXPECTED PRODUCT:
It is set of attributes or conditions that a customer normally expects. The consumers expects the clubs to provide them with clean rooms, tasty & hygienic food and safety.
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?
AUGMENTED PRODUCT:
It consists of those services that meet the customers’ desires beyond expectations. In order to attract more& more customers, a crèche provides nice ambience, teaching aids, playing, gardening.
?
POTENTIAL PRODUCT:
It is the maximum possible level up to which a marketer can provide the augmented and the expected product in the future. The potential product for a crèche refers to the customized services facilities for each member.
Potential Product
Counseling
Augmented Product
Teaching Aids
Expected Product
Hygienic food, clean rooms
Basic Product
Safety
Core Benefit
Care
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Product Hierarchy:
? NEED FAMILY:
A need family consist of the core need that underlines the existence of a product family. The need family for a care centre is rest, care, peace, entertainment, eco-friendly environment etc.
?
PRODUCT FAMILY:
All the products classes that can satisfy a core need that with reasonable effectiveness are included in the product family. In the case of crèches the product family consists of food, swimming, sports, games, planting, and basic learning.
?
PRODUCT CLASS:
A group of products within the product family recognized as having a certain functional coherence are a set of product class. The product class includes pounds, sleeping room, kitchen, game section, garden, wings.
?
PRODUCT LINE:
A product line is a group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same channels or fall within the given price ranges. Here the product line is day-care centers, play groups, and nursery.
?
PRODUCT TYPE:
A product type consists of a group of items within a product line that shares one of the several possible forms of the products. In our context it is a ‘CARE CENTER’.
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ITEM: ‘Vatsalya’- a crèche PRODUCT TYPE: Care center PRODUCT LINE: Nursery, play groups, day-care PRODUCT CLASS: Kitchen, garden, games PRODUCT FAMILY: Food, swimming, games, and planting NEED FAMILY: Safety, rest, peace, entertainment, and enjoyment
PRODUCT CLASSIFICATION:
Product can be classified into 3 categories according to their durability and tangibility. ? Durables ? Non-durables ? Services A crèche is service consisting of the tangible evidences like crèche building.
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THE SECOND ELEMENT – PRICE
The second p of marketing mix is price. Price means “amount of money charged for a product or service, or the sum of values that consumers exchange for the benefits of having or using the product or service”. In other words, price refers to the value that is charged for a product or a service. Considerations include whether a seller charges the same amount all of the time or vary it in some way. Varied pricing could occur according to geography, time-frame or volume. Additionally, with a service, price can be varied according to the level of service. Vatsalya follows unique pricing policy. It charges Rs. 400 per hour per month per child.
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THE THIRD ELEMENT – PLACE
Delivering a service to customers involves decisions about where, when, and how. A service product and its means of distribution and delivery are often closely linked; In case of people-processing services, the nature of delivery system has a powerful impact on the consumers’ experience. For high contact services, the design of the physical environment and the way in which the task are performed by customer-contact personnel jointly play a vital role in creating a particular identity for a service firm. Similar is the case with the day care center. Vatsalya is located at: Lane no. 15, Plot no. 285, Satyagrah Chhavni, Ahmedabad. Bunglow no. 10, Devansh bunglows, Near Surdhara circle, Ahmedabad. Shyam Villa Near Vasant Bahar-1 Bopal
Pic map
We have selected this site because of the following reasons: Our survey shows that the concept of crèche is picking up among the people residing in these areas. Many working women reside in this area and are willing to send their child to a crèche. People are also capable of spending on these type of services residing in these areas.
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THE FOURTH ELEMENTPROMOTION
Our next P is Promotion. No company can win if its products and offerings resemble every other product and offering. Therefore each company and offering must represent big idea in the mind of the target market and this can be done very well with the help of proper promotion. Promotion can be defined as “Any act or activity to inform the customers of the existence of product or service in order to persuade them to buy.” Promotion helps in developing personal relations with our clients. It also helps to give the whole idea a professional look so as to win customer’s confidence in our abilities to deliver the services efficiently and effectively. Following are the promotional tool that we use:
? Advertisement ? Patronage
ADVERTISING
Advertising is any form of impersonal communication which either induces or influences or informs the consumer to buy the product. There are major decisions to be taken while developing an advertising program, known as “the five Ms”:
?
MISSION:
It is a specific task and achievement level to be accomplished with a specific audience in a specific period of time. We will be opting for Informative advertising in order to make people aware of such a facility where they can leave their child without having any tension regarding his safety and other things.
?
MONEY: In order to know whether we are spending the right amount,
we need to consider certain factors while setting the advertising budget. These factors include the followings:
o
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Stage in the product life cycle: As our service is in the introductory stage, we have built sufficient advertising budget to create awareness and to gain consumer trial.
o Market share and consumer base: However there is a trend not to advertise much in this industry, we will be pouring sufficient amount of money for this purpose. o Competition and clutter: Competition is also one of the reasons for advertising. o Advertising frequency: We will be spending considerable amount of money in advertising in the initial stage. But gradually, we will be reducing this amount. o Product substitutability: As our service is not less-welldifferentiated so we need to have an effective advertising.
?
MESSAGE: A good ad normally focuses on one or two core selling
propositions. There are many couples who are working or who lives in nuclear family where there is no one to take care of their children. So, our main aim is to provide safety to their children. Therefore, our ads should basically target such couples.
?
MEDIA: After choosing the message, our next task is to choose media
to carry it. Media selection is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience. Here, we have used following advertising medias: o Print Media: This type of media provides high flexibility and broad coverage. It creates a lasting impression in the minds of people.
?
Newspaper: Because of their self spaced nature, newspapers can provide much detailed product information and can also effectively communicate user and usage imagery. Newspapers are highly flexible and they have good local market coverage with broad acceptance. Along with the credibility and prestige it has a long life too. We have given our advertisements in English daily “The Times of India” as well as in Gujarati daily ”Gujarat Samachar.” Hoardings: As we have conducted our survey on market research of such business, we have come to know about the area with maximum demand of such Child Care Centers. So, in those areas we will be using Hoardings as a means of advertising.
?
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?
Leaflets and Brochures: We have decided to distribute leaflets at various schools, play group schools and at various offices in order to make people aware of our establishment.
?
MEASUREMENT: With the use of above media and message, we
would be able to reach all the classes of people.
Advertising Budget:
In order to market the services of ‘Vatsalya’, we would incur an annual advertising expenditure of around Rs. 74,448. ‘Vatsalya’ is going to advertise its services and is going to inform the customers through both print media which includes newspaper, hoardings and leaflets and brochures; as well as electronic media that includes local cable channel and radio.
News paper The Times of India Image B/W Page Last Area(cm ) 12 Rate 600 Cost 7200 Frequency 2 Total Cost 14400
Divya Bhaskar
Page B/W 3 14 400 5600 Color Last 22 800 17600 Classified (10 word Advertisement) Rs.194.6 × 50 Adds.
1 1
5600 17600 9730 47330 27118 74448
Total Cost of Advertisement in News paper Plamplet 13559 no × 2 Rs. Total cost of Advertisement
PATRONAGE
The best way to hold customers is to constantly figure out how to give more or less. For this reason, ‘Vatsalya’ will provide some discount benefits to its permanent members or who has completed two years with us.
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THE FIFTH ELEMENT- PEOPLE:
It is rightly said that-“ Employees represent the organization to the customers and a service company can be only as good as its people.” A crèche service is a performance and it is difficult to separate the performance from its employees who provides the services. Investing in recruiting, training, and retaining of the employees means investing in service quality. So in order to constantly improve the quality & the image of crèche. ‘Vatsalya’ follows the following polices for the welfare of its employees .
Allowance:
Bonus – 1 month’s salary.
People are important in service marketing because? People deliver the services ? People get the satisfaction ? Service become successful by the people ? Company gets goodwill and image. Employees represent the organization to the customers in service marketing. If these employees are not given training in how to go about face to face customers contact, the entire marketing effort may not prove to be effective.
FACTOR MOTIVATING EMPLOYEES:
Ambience of the place, pay package, non-cash benefits, allowances, leaves, work culture, position, company policies.
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THE SIXTH ELEMENT- PHYSICAL EVIDENCE:
Physical evidence means the environment is delivered and any tangible goods that facilitate the performance and communication of the service. On the basis of perceptions on tangible clues the customer makes the purchase decision. Hence, physical evidences like I-card, counseling- book, furniture etc are equally important for a crèche, as it is a service company. Diaries, calendars, note pads, stationary, etc are the peripheral evidences in cases of a club where as the crèche building, garden etc are the evidences. The 3 main influential factors of the physical environment are –ambience, design, and the behavior.
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These factors customer will look into clues before rendering the services.
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THE SEVENTH ELEMENT – PROCESS:
Process means procedures, mechanism and flow of activities by which a service is acquired. Process decisions radically affect how a service is delivered to customers. In order to provide its members with the best services, ’Vatsalya’ has broken its services into several logical steps, and standardized them through constant and updated training to its employees. The following points were taken into consideration while designing the process flow chart. ? Professional approach for day to day administration and operations ? Following well defined code of conduct by all employees ? Ensuring security and safety of members as well as employees ? Maintaining hygienic and clean conditions ? Regularly reviewing number’s requirements and suggestions ? Implementing international standard for quality management ? Democratic approach of management
RELEVANCE OF PROCESS MANAGEMENT:
? To avoid error ? To increase the quality of service ? To increase the standardization. The process flow-chart of ‘Vatsalya’ is as follows:
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Children enter the premises
Watchman (Entry)
Office
Entry of children in the register
Services Food Hygiene & sanitation Entertainment Education Safety Office Entry of children’ s departur e Avail service s Children go into the room
SERVICE BLUEPRINT
Children leave the premises
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LEASE AGREEMENT
Agreement-1:
This agreement of “LEASE” made this 1st April, 2007 between Mr. XXX, lane no. 15, Plot no. 285, Satyagrah Chhavni, Ahmedabad, called “LESSOR” which expression shall unless excluded by or repugnant to the content (include his heirs, successors, executors, administrators, legal representative, and assignees) of the ONE PART and “Vatsalya”, a partnership firm, Ahmedabad hereinafter called the “LESSEE” which expression shall include its partners, their successors, and assigns of the OTHER PART. That the “LESSOR” hereby allows the “LESSEE” to use the following described premises located at address having an area of 4360 square feet.
NOW THE DEED WITNESSETH AS FOLLOWS: 1. That the “LESSEE” shall pay to the “LESSOR” of the premises a rent of Rs.40000 (Rupees Forty thousand only) per month in advance or before 7th of each English Calendar monthly rent. 2. That the “LESSEE” shall pay the Electric charges separately which shall be exclusive of the monthly rent. 3. The lease agreement is granted for a period of 6 years commencing from 1st April, 2007 and the rent stands from that date. This agreement can be renewed for a further period with the consent from the “LESSOR” with a mutually agreed hike in the monthly rent. 4. After the premises being taken on rent for 6 years, “LESSEE” shall purchase the premises from the “LESSOR” as per the prevailing market prices at that point of time or may renew the lease on mutually agreed terms. 5. That the “LESSOR/LESSEE” shall have an option to terminate this agreement by giving one month notice from either side will be sufficient to terminate this agreement and peaceful possession back to the “LESSOR”. 6. That the “LESSEE” shall not sublet the premises in part or whole to anybody.
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7. That the “LESSEE” shall not carry out any structural addition to the building layout, fittings, fixtures without the written consent of the “LESSOR”. 8. That the “LESSEE” shall bear the current day-to-day minor repairs w.e.f. 01/04/2007. 9. That the original copy of this agreement will be retained by “LESSOR”. 10.All the expenses like stamp duty, document, registration charges, legal fees, etc. will be shared by both the parties equally. The “LESSOR” shall deliver the premises to the “LESSEE” complete in all respect duly repaired with electric fittings like fanstube lights, ward robes with 2 keys, night bulbs, sintex water tanks-2 , fix furniture in kitchen, and water connection. And “LESSOR” also agrees that the “LESSEE” paying the rent hereby (reserved and performing the conditions herein contained) shall peacefully and quietly possess and enjoy the said premises during the currency of the agreement without interruption or disturbance by the “LESSOR”. In witness whereof the “LESSOR AND LESSEE” have hereto set their hands in the day and year first written above.
(LESSOR)
(LESSEE)
(WITNESS)
(WITNESS)
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Agreement-2:
This agreement of “LEASE” made this 1st April, 2007 between Mr. XXX, Bunglow no. 10,Devansh bunglows, Near Surdhara circle, Ahmedabad, called “LESSOR” which expression shall unless excluded by or repugnant to the content (include his heirs, successors, executors, administrators, legal representative, and assignees) of the ONE PART and “Vatsalya”, a partnership firm, Ahmedabad hereinafter called the “LESSEE” which expression shall include its partners, their successors, and assigns of the OTHER PART. That the “LESSOR” hereby allows the “LESSEE” to use the following described premises located at address having an area of 4360 square feet.
NOW THE DEED WITNESSETH AS FOLLOWS: 1. That the “LESSEE” shall pay to the “LESSOR” of the premises a rent of Rs.32000 (Rupees thirty –two thousand only) per month in advance or before 7th of each English Calendar monthly rent. 2. That the “LESSEE” shall pay the Electric charges separately which shall be exclusive of the monthly rent. 3. The lease agreement is granted for a period of 8 years commencing from 1st April, 2007 and the rent stands from that date. This agreement can be renewed for a further period with the consent from the “LESSOR” with a mutually agreed hike in the monthly rent. 4. After the premises being taken on rent for 8 years, “LESSEE” shall purchase the premises from the “LESSOR” as per the prevailing market prices at that point of time or may renew the lease on mutually agreed terms. 5. That the “LESSOR/LESSEE” shall have an option to terminate this agreement by giving one month notice from either side will be sufficient to terminate this agreement and peaceful possession back to the “LESSOR”. 6. That the “LESSEE” shall not sublet the premises in part or whole to anybody. 7. That the “LESSEE” shall not carry out any structural addition to the building layout, fittings, fixtures without the written consent of the “LESSOR”. 8. That the “LESSEE” shall bear the current day-to-day minor repairs w.e.f. 01/04/2007. 9. That the original copy of this agreement will be retained by “LESSOR”.
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10.All the expenses like stamp duty, document, registration charges, legal fees, etc. will be shared by both the parties equally. The “LESSOR” shall deliver the premises to the “LESSEE” complete in all respect duly repaired with electric fittings like fans, tube lights, ward robes with 2 keys, night bulbs, sintex water tanks-2 , , fix furniture in kitchen, and water connection. And “LESSOR” also agrees that the “LESSEE” paying the rent hereby (reserved and performing the conditions herein contained) shall peacefully and quietly possess and enjoy the said premises during the currency of the agreement without interruption or disturbance by the “LESSOR”. In witness whereof the “LESSOR AND LESSEE” have hereto set their hands in the day and year first written above.
(LESSOR)
(LESSEE)
(WITNESS)
(WITNESS)
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Agreement-3:
This agreement of “LEASE” made this 1st April, 2007 between Mr. XXX, Shyam villa, Near Vasant Bahar-1, Bopal, Ahmedabad, called “LESSOR” which expression shall unless excluded by or repugnant to the content (include his heirs, successors, executors, administrators, legal representative, and assignees) of the ONE PART and “Vatsalya”, a partnership firm, Ahmedabad hereinafter called the “LESSEE” which expression shall include its partners, their successors, and assigns of the OTHER PART. That the “LESSOR” hereby allows the “LESSEE” to use the following described premises located at address having an area of 4360 square feet.
NOW THE DEED WITNESSETH AS FOLLOWS: 1. That the “LESSEE” shall pay to the “LESSOR” of the premises a rent of Rs.26000 (Rupees Twenty-six thousand only) per month in advance or before 7th of each English Calendar monthly rent. 2. That the “LESSEE” shall pay the Electric charges separately which shall be exclusive of the monthly rent. 3. The lease agreement is granted for a period of 10 years commencing from 1st April, 2007 and the rent stands from that date. This agreement can be renewed for a further period with the consent from the “LESSOR” with a mutually agreed hike in the monthly rent. 4. After the premises being taken on rent for 10 years, “LESSEE” shall purchase the premises from the “LESSOR” as per the prevailing market prices at that point of time or may renew the lease on mutually agreed terms. 5. That the “LESSOR/LESSEE” shall have an option to terminate this agreement by giving one month notice from either side will be sufficient to terminate this agreement and peaceful possession back to the “LESSOR”. 6. That the “LESSEE” shall not sublet the premises in part or whole to anybody. 7. That the “LESSEE” shall not carry out any structural addition to the building layout, fittings, fixtures without the written consent of the “LESSOR”. 8. That the “LESSEE” shall bear the current day-to-day minor repairs w.e.f. 01/04/2007. 9. That the original copy of this agreement will be retained by “LESSOR”.
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10.All the expenses like stamp duty, document, registration charges, legal fees, etc. will be shared by both the parties equally. The “LESSOR” shall deliver the premises to the “LESSEE” complete in all respect duly repaired with electric fittings like fans, tube lights, ward robes with 2 keys, night bulbs, sintex water tanks-2 , fix furniture in kitchen, and water connection. And “LESSOR” also agrees that the “LESSEE” paying the rent hereby (reserved and performing the conditions herein contained) shall peacefully and quietly possess and enjoy the said premises during the currency of the agreement without interruption or disturbance by the “LESSOR”. In witness whereof the “LESSOR AND LESSEE” have hereto set their hands in the day and year first written above.
(LESSOR)
(LESSEE)
(WITNESS)
(WITNESS)
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COST OF PROJECT
Sr. No. Particulars Amount(Rs.)
1 Equipments
292758
2 Interiors
262575
3 Preliminary Expenses
235710
4 Working Capital
40006
TOTAL
831049
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Equipments
Cost per Center No. Of center
Sr.No.
Description
Unit
Rate
To
Electrical Equipments
1 2 3
Computer
Air - Conditioner TV - DVD Refrigerator Aqua guard
1 1 1 1 1
16667 12000 9999 11800 6099
16667 12000 9999 11800 6099
3 3 3 3 3
4 5
Kitchen Equipments
6 7 Gas Stove Cylinder Kitchen ware 1 2 1000 1000 10655 1000 2000 10655 3 3 3
8
Bathroom Equipments
9 10 Buckets Mugs 5 5 30 10 150 50 3
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3
Miscellaneous Equipments
11 12 13
14 15 16 17 18 19 20 Vase Wall Clocks Idol CDs Water tubes Toys Cradles Wings, slides & sea-saw Paintings 2 1 3 1 6 1 1 60 800 10 12972 400 4220 900 200 130 1229 12972 4000 4220 1800 200 390 1229 1495 60 800 3 3 3 3 3 3 3 3 3 3
Communication Equipments(Telephone)
TOTAL
97586
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INTERIORS
SR.No. Description Unit Rate Cost per Center No. Of center Total Cost (In Rs.) 1 Sofa - Set 1 12000 12000 3 36000
2
Matresses
8
2500
20000
3
60000
3
Office Table
1
975
975
3
2925
4
Steel Almirah
1
4300
4300
3
12900
5
Executive Chair
1
2200
2200
3
6600
6
Other Chair
2
1025
2050
3
6150
7
Plastic Chair
3
250
750
3
2250
8
Racks
3
1750
5250
3
15750
9
chair table(for kids)
5
8000
40000
3
120000
Total
33000
87525
262575
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Preliminary Expenses
Sr. No. Particulars Amount(Rs.)
1 Cost of conducting the market survey
1500
3 Oil paint
216000
4 Legal Charges
8210
5 Cost of preparing Feasibility Report
10000
Total
235710
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WORKING CAPITAL REQUIREMENT
Particulars 1st Year (In Rs.) 1 .00 A) CURRENT ASSETS INVENTORY 19, 139.00 2 5,522.20 34,768.2 1 40,986. 37 56,6 53.09 2nd year (In Rs.) 3rd year (In Rs.) 4th year (In Rs.) 5th year (In Rs.)
B)
RECEIVABLES
253600
278208
390044.1 6
458787.1 1
495490.0 8
C)
Cash & Bank Balance
-
142566.1 2
244181.9 4
564587.3 5
1045904. 77
1)
Total Current assets
272739
446296.3 2
668994.3 4
1064360. 84
1598047. 93
2 .00
CURRENT LIABILITIES
A)
O/S Rent
96,000.00
100,800. 00
105,840. 00
111,132.0 0
116,688.6 0
B)
O/S Electricity Bill
5,000.00
5,250.00
5,512.50
5,788.13
6,077.53
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C)
O/S Telephone Expenses
2,133.00
2,239.65
2,351.63
2,469.21
2,592.67
D)
O/S Bonus
64,800.00
75,915.0 0
92,940.7 5
106,269.9 8
111,583.4 7
E)
O/S Salary
64,800.00
75,915.0 0
92,940.7 5
106,269.9 8
111,583.4 7
2)
Total current liabilities
232733
260119.6 5
299585.6 3
331929.2 9
348525.7 5
Total working Capital
40006
186176.67
369408.68
732431.55
1249522.18
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INVENTORY
Sr. No. Particulars Amount(Rs. ) (Per Annum) 1st year Amount(Rs.) (Per Annum) 2nd year Amount(Rs.) (Per Annum) 3rd year Amount(Rs. ) (Per Annum) 4th year Amount(Rs. ) (Per Annum) 5th year
1. A B C D E F G H I J K L M N
Stationary items Registers Files Loose Papers Pens & pencils Punching machines Charts Staplers & pins Letter pads Glue Calculators Paper weights Review booklets Visiting Cards Brouchers 174.00 37.50 35.00 40.00 10.00 17.00 18.00 125.00 11.00 62.50 8.00 30.00 250.00 450.00 182.70 39.38 36.75 42.00 10.50 17.85 18.90 131.25 11.55 65.63 8.40 31.50 262.50 472.50 191.84 41.34 38.59 44.10 11.03 18.74 19.85 137.81 12.13 68.91 8.82 33.08 275.63 496.13 201.43 43.41 40.52 46.31 11.58 19.68 20.84 144.70 12.73 72.35 9.26 34.73 289.41 520.93 211.50 45.58 42.54 48.62 12.16 20.66 21.88 151.94 13.37 75.97 9.72 36.47 303.88 546.98
2.
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Doctor’s Material
First aid material
500.00
525.00
551.25
578.81
607.75
3.
Toilet Items
A B C D E
Toilet Papers Napkins Soaps Doormats Sweeping items
32.00 125.00 113.00 75.00 208.00
33.60 131.25 118.65 78.75 218.40
35.28 137.81 124.58 82.69 229.32
37.04 144.70 130.81 86.82 240.79
38.90 151.94 137.35 91.16 252.83
4. Miscellaneous items
A B C
Dypers Pooja items Others
292.00 42.00 69.00
306.60 44.10 72.45
321.93 46.31 76.07
338.03 48.62 79.88
354.93 51.05 83.87
5.
Food items
A B C D E F G
Grains Pulses Oil Cerelac Spices Snacks Others
1,890.00 2,498.00 2,135.00 1,425.00 3,240.00 3,051.00 2,176.00
2,646.00 3,497.00 2,989.00 1,425.00 4,788.00 4,271.00 3,046.00
3,780.00 4,996.00 4,270.00 1,425.00 6,840.00 6,102.00 4,352.00
4,536.00 5,995.00 5,124.00 1,425.00 8,208.00 7,322.00 5,223.00
4,536.00 5,995.00 5,124.00 1,425.00 8,208.00 7,322.00 5,223.00 Page1
Total
19,139.00
25,522.20
34,768.21
40,986.37
41,144.04
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CALCULATION OF REVENUES
Year 1 No. of Hours Months
1.00 3.00 6.00 9.00 12.00
2.00
0.00 1.00 1.00 1.00 3.00
4.00
1.00 1.00 1.00 2.00 5.00
6.00
2.00 2.00 2.00 6.00 12.00
8.00
0.00 1.00 1.00 3.00 5.00
Total 3.00 5.00 5.00 12.00 25.00 50.00
Total
6.00
10.00
24.00
10.00
Year 2 No. of Hours Months 1.00 3.00 6.00 9.00 12.00 Total 2.00 1.00 0.00 1.00 1.00 2.00 5.00 4.00 1.00 1.00 1.00 2.00 5.00 10.00 6.00 0.00 3.00 2.00 7.00 13.00 25.00 8.00 1.00 1.00 1.00 2.00 5.00 10.00 Total 3.00 5.00 5.00 12.00 25.00 50.00
Page1
Year 3 No. of Hours Months 1.00 3.00 6.00 9.00 12.00 Total 2.00 0.00 1.00 1.00 2.00 3.00 7.00 4.00 2.00 1.00 1.00 3.00 6.00 13.00 6.00 1.00 4.00 3.00 8.00 16.00 32.00 8.00 0.00 1.00 2.00 3.00 7.00 13.00 Total 3.00 7.00 7.00 16.00 32.00 65.00
Year 4 No. of Hours Months 1.00 3.00 6.00 9.00 12.00 Total 2.00 1.00 1.00 1.00 1.00 3.00 7.00 4.00 1.00 2.00 1.00 3.00 7.00 14.00 6.00 2.00 3.00 3.00 9.00 18.00 35.00 8.00 0.00 1.00 2.00 4.00 7.00 14.00 Total 4.00 7.00 7.00 17.00 35.00 70.00
Page1
Year 5 No. of Hours Months 1.00 3.00 6.00 9.00 12.00 Total 2.00 1.00 1.00 1.00 1.00 3.00 7.00 4.00 1.00 2.00 1.00 3.00 7.00 14.00 6.00 2.00 3.00 3.00 9.00 18.00 35.00 8.00 0.00 1.00 2.00 4.00 7.00 14.00 Total 4.00 7.00 7.00 17.00 35.00 70.00
Page1
Calculation of Revenues
Rate Year 1 Year 2 Year 3 Year 4 Year 5
400.00 432.00 466.56 503.88 544.20
No. of Hours
2536 2576.00 3344.00 3642.00 3642.00 1014400 1112832.00 1560176.64 1835148.44 1981960.32
Total Revenue 3043200 3338496.00 4680529.92 5505445.32 5945880.95
Form Fees Rate Year 1 Year 2 Year 3 Year 4 Year 5
25.00 25.00 35.00 35.00 40.00
Revenue
1750.00 2125.00 3500.00 4200.00 5000.00
Total Revenue 5250.00 6375.00 10500.00 12600.00 15000.00
Page1
PROFIT & LOSS ACCOUNTS FOR 5 YEARS
PROFIT AND LOSS ACCOUNT FOR YEAR 1
AMOUNT(R S.) AMOUNT(RS. ) 12,000.00 AMOUNT(R S.) AMOUNT(R S.) PARTICULARS To payment to society PARTICULARS By Fees 2,789,600.0 To Rent Add O/S To Electricity Add O/S To Food To Depreciation : dep on kitchen ware dep on toys Others Furniture Computer Refrigerator 3,1 96.50 23,3 49.60 2,7 52.20 26,2 57.50 30,0 00.60 3,5 40.00 1,056,00 0.00 96,0 00.00 55,0 00.00 5,0 00.00 60,000.00 263,854.00 1,152,000.00 RECEIVED O/S By Form and Broachers Charges (@ Rs. 25 for 210 Forms) 253,600.0 0 3043200 5,250. 00
Page1
Air Conditioner Swings,Slides & Sea -Saw Aquaguard TV DVD Cradles To Salary
Add O/S
3,6 00.00 1,2 66.00 1,8 29.70 2,9 99.70 1,2 00.00 712,80 0.0 64,8 00.00
99,991.80
777,600.00
To Bonus O/S To Telephone Charges Add O/S To Stationery To Advertisement Expenses Print Media 74,448.0 0 23,463.0 0 2,133.0 0
64,800.00
25,596.00 15,216.00
74,448.00
To First Aid
To Toilet Items
6,000.00
6,636.00
To Preliminary Expenses To Other Expenses To Gas Charges To insurance
47,142.00 4,836.00 12,324.00 3,000.00 Page1
To municipal taxes To upholstery To miscellaneous expenses To Tax By P&L Appropriation a/c
300,000.00 5,000.00
6,000.00 95,158. 20
TOTAL
3,048,450.0
TOTAL
3,048,45 0.00
Page1
PROFIT AND LOSS ACCOUNT FOR YEAR 2
AMOUNT(RS .) AMOUNT(RS .)
PARTICULARS
AMOUNT(RS.)
AMOUNT(RS.)
PARTICULARS
To payment to society To Rent Add O/S To Electricity Add O/S 1,108,800.00 100,800.00 57,750.00 5,250.00
12,000 .00
By Fees RECEIVED 3,0 60,288.00 278,208.00 3,338, 496.00
1,209,600. 00 O/S
63,000 .00 By Form and 355,362. Broachers 33 Charges (@ Rs. 25 for 255 Forms)
To Food To Depreciation : dep on kitchen ware dep on toys Others Furniture Computer Refrigerator Air Conditioner Swings,Slides & Sea -Saw
-
6,375.00
2,876.85 24,050.09 2,476.98 23,631.75 12,000.24 3,186.00 3,240.00 1,139.40 Page1
Aquaguard TV DVD Cradles To Salary
Add O/S
1,646.73 2,699.73 1,080.00 835,065.00 75,915.00
78,027 .77
910,980. 00 75,915 .00
To Bonus O/S To Telephone Charges Add O/S
24,636.15 2,239.65 1,500.00 4,500.00 2,100.00 1,500.00 26,875 .80 15,913 .40 Page1 -
To Stationery To Repairs and Maintenance
Children Park
Sleeping Room
Activity Room
Kitchen
Administrative Office
Swimming Pool
Equipments Air Conditioner Water Purifier
1,500.00 Computer Others
To Advertisement Expenses Print Media
15,600 .00
1,500.00 3,000.00
66,769.92 -
66,769 .92 6,275 .00 6,940 .15 47,142 .00 5,057 .65 12,940 .20 3,000 .00 6,300 .00 295,000. 00 5,250 .00
To First Aid
To Toilet Items
-
To Preliminary Expenses To Other Expenses To Gas Charges To insurance To miscellaneous expenses To municipal taxes To upholstery
To Tax
7,616.66
Page1
To P&L Appropriation
11 9,305.12
TOTAL
3,344,871. 00
TOTAL
3,344, 871.00
Page1
PROFIT AND LOSS ACCOUNT FOR YEAR 3
AMOUNT PARTICULARS (RS.) AMOUNT (RS.) PARTICULARS AMOUNT (RS.) AMOUNT (RS.)
To payment to society To Rent Add O/S To Electricity Add O/S To Food To Depreciation : Furniture Computer Refrigerator Air Conditioner Swings,Slides & Sea -Saw Aquaguard TV DVD Cradles Others 21,268.58 4,800.10 2,867.40 2,916.00 1,025.46 1,482.06 2,429.76 972.00 1,164,240.00 105,840.00 60,637.50 5,512.50
12,000.00
To Fees RECEIVED 4,290,485.76 390,044.16 4,680,529.92 10,500.00
1,270,080.00
O/S To Form and Broscher Charges
66,150.00 487,533.67 -
(@ Rs. 35 for 300 Forms)
Page1
2,229.28 Kitchen ware Toys To Salary
Add O/S
2,589.17 24,771.59 1,022,348.25 92,940.75 25,867.96 2,351.63 28,219.59 16,709.07 6,000.00 1,500.00 1,500.00 Page1 1,115,289.00 92,940.75 67,351.38
To Bonus O/S To Telephone Charges Add O/S
To Stationery To Repairs and Maintenance
Children Park Sleeping Room Activity Room Kitchen Administrative Office Swimming Pool Equipments Air Conditioner Water Purifier
Computer Others
To Advertisement Expenses Print Media
1,500.00 3,000.00
13,500.00
93,610.60 -
93,610.60 6,588.75 7,287.16 47,142.00 5,310.53 13,587.21
To First Aid
To Toilet Items
-
To Preliminary Expenses To Gas Charges To miscellaneous expenses To municipal taxes To upholstery To insurance
6,615.00 290,000.00 5,512.50 3,000.00
To tax To P&L Appropriation a/c
317,372.34
725,230.37
Page1
TOTAL
4,691,029.92
TOTAL
4,691,029.92
PROFIT AND LOSS ACCOUNT FOR YEAR 4
AMOUNT PARTICULARS (RS.) AMOUNT (RS.) PARTICULARS AMOUNT (RS.) AMOUNT (RS.)
To payment to society To Rent Add O/S 1,222,452.00 111,132.00
12,000.00
To Fees RECEIVED 5,046,658.21 458,787.11 5,505,445.32
1,333,584.00
O/S To Form and Broscher Charges
To Electricity Add O/S To Food To Depreciation : Furniture Computer Refrigerator Air - Conditioner Swings,Slides & Sea -Saw Aquaguard TV DVD Cradles
63,669.38 5,788.13 69,457.50 580,030.33 19,141.72 16,920.04 2,580.66 2,624.40 922.91 1,333.85 2,186.78 874.80 -
12,600.00
(@ Rs. 35 for 360 Forms)
Page1
Others Kitchen ware Toys To Salary
Add O/S
2,006.35 2,330.25 25,514.74 1,168,969.73 106,269.98 27,161.36 2,469.21 29,630.57 17,544.52 3,000.00 1,500.00 5,000.00 2,400.00 1,500.00 1,500.00 Page1 1,275,239.70 106,269.98 76,436.50
To Bonus O/S To Telephone Charges Add O/S
To Stationery To Repairs and Maintenance
Children Park Sleeping Room Activity Room Kitchen Administrative Office Swimming Pool Equipments Air - Conditioner Water Purifier
1,500.00 Computer Others
To Advertisement Expenses Print Media
20,900.00 110,108.91 6,918.19 7,651.52 47,142.00 5,576.06 14,266.57
1,500.00 3,000.00 110,108.91 -
Broucher To First Aid
To Toilet Items
To Preliminary Expenses To Other Expenses To Gas Charges By Discount By Interest on capital To miscellaneous expenses To municipal taxes To upholstery To Insurance of building
6,945.75 285,000.00 5,788.13 3,000.00
To tax To P&L Appropriation a/c
472,865.52 1,049,938.53 Page1
TOTAL
5,518,045.32
TOTAL
5,518,045.32
Page1
PROFIT AND LOSS ACCOUNT FOR YEAR 5
AMOU NT PARTICULARS (RS.)
AMOUNT PARTICULARS (RS.)
AMOUNT (RS.)
AMOUNT (RS.)
To payment to society 1,283,574. 60 116,688.6 0 66,852.84 6,077.53
12,000.00
To Fees 5,450,3 90.87 495,490 .08 5,945,880 .95 15,000.00
To Rent
RECEIVED
Add O/S To Electricity Add O/S To Food To Depreciation : Furniture Computer Refrigerator Air - Conditioner Swings,Slides & Sea -Saw Aquaguard TV DVD
1,400,263.20
O/S To Form and Broscher Charges
72,930.38 610,389.67 -
(@ Rs. 40 for 375 Forms)
17,227.55 6,768.02 2,322.59 2,361.96 830.62 1,200.47 1,968.10
Page1
Kitchen ware Toys Others Cradles
2,097.22 26,280.18 1,805.72 787.32 1,227,418. 21 111,583.4 7 63,649.75
To Salary
Add O/S
1,339,001.69 111,583.47
To Bonus O/S To Telephone Charges Add O/S
28,519.42 2,592.67 31,112.10 18,421.75 Page1
To Stationery To Repairs and Maintenance
Children Park Sleeping Room Activity Room Kitchen Administrative Office Swimming Pool Equipments
Air - Conditioner Water Purifier Computer Others To Advertisement Expenses 1,500.00 1,500.00 1,500.00 3,000.00
7,500.00
118,917.6 2 -
-
Print Media To First Aid To Toilet Items To Preliminary Expenses To Other Expenses To Gas Charges To miscellaneous expenses To municipal taxes To upholstery To insurance
118,917.62 7,264.10 8,034.09 47,142.00 5,854.86 14,979.90 7,293.04 280,000.00 6,077.53 3,000.00
To Tax To P&L Appropriation a/c
570,786.06 Page1
1,224,679.75
TOTAL
5,960,880.95
TOTAL
5,960,880 .95
Page1
P & L APPROPRIATION A/C FOR 5 YEARS
Year 1 P&L Appropriation A/C Particulars Amount (RS.) Particulars By P&L a/c Amount (RS.) 95,158.20
By balance c/f
4567.68
To Interest on capital To General reserve
99,725.88 -
99,7 25.88
99, 725.88
Page1
Year 2 P&L Appropriation A/C Particulars Amount (RS.) Particulars Amount (RS.)
To balance b/f To Interest on capital To General reserve To balance c/f
4,567.68
By P&L a/c
126,921.78
99,725.88 15,011.56
126,921. 78
126, 921.78
Page1
Year 3 P&L Appropriation A/C Particulars Amount (RS.) Particulars BY NP Amount (RS.) 725,230.37
To Interest on capital
99,725.88
To General reserve
312,780.81
To Capital a/c
312,723.68
1,042,602. 71
1,042,602. 71
Year 4 Page1 P&L Appropriation A/C Particulars Amount Particulars Amount
(RS.) BY NP
(RS.) 1,031,689.5 9
99,725.88 TO INT ON CAP
TO G/R To Partner's Capital
451,366.53
953,462.69
1,504,555. 11
1,504,555. 11
Page1
Year 5 P&L Appropriation A/C Particulars Amount (RS.) Particulars Amount (RS.)
BY NP
1,224,679.7 5
TO INT ON CAP TO G/R To Partner's Capital
99,725.88 538,639.74
586,314.13
1,795,465. 82
1,795,465. 82
Page1
BALANCE SHEET FOR 5 YEARS
BALANCE SHEET FOR YEAR 1 LIABILTIES AMOUNT (RS.) ASSETS AMOUNT (RS.)
CAPITAL
831,049.00
FIXED ASSETS COMPUTER LESS : DEPRECIATION
50,001.0 0
30,000.60
20,000.40
AIR CONDITIONER LESS : DEPRECIATION CURRENT LIABILITIES TV DVD LESS : DEPRECIATION
O/S Rent
36,000.00 3,600.00 32,400.00
29,997.0 0
2,999.70
26,997.30
96,000.00 5,000.00 64,800.00 2,133.00 64,800.00 AQUA GUARD 18,297.00 Page1 REFRIGERATOR LESS : DEPRECIATION 35,400.00 3,540.00 31,860.00
O/S Electricity Bill
O/S Salary O/S Telephone Expenses
O/S Bonus
LESS : DEPRECIATION
1,829.70
16,467.30
FURNITURE LESS : DEPRECIATION
262,575.0 0 26,257.50 236,317.50
CONTIGENT LIABILITIES
CRADLES LESS : DEPRECIATION
12,000.00 1,200.00 10,800.00
SWINGS,SLIDES & SEASAW LESS : DEPRECIATION
12,660.00 1,266.00 11,394.00
KITCHEN WARE LESS : DEPRECIATION
31,965.00 3,196.50 28,768.50
TOYS LESS : DEPRECIATION
38,916.0 0
23,349.60
15,566.40
OTHERS LESS : DEPRECIATION
27,522.00 2,752.20 24,769.80 Page1
INVESTMENTS
-
CURRENT ASSETS, LOANS & ADVANCES
INVENTORY O/S FEES BANK & CASH
19,139.00 253,600.00 142,566.12
FICTITIOUS ASSETS PRELIMINARY EXPENSES LESS: WRITTEN OFF P&L A/C 235,710.0 0 47,142.00 188,568.00 4,567.68
1,063,7 82.00
1,063,7 82.00
Page1
BALANCE SHEET FOR YEAR 2 LIABILTIES AMOUNT (RS.) ASSETS AMOUNT (RS.)
CAPITAL
831,049.00
FIXED ASSETS COMPUTER LESS : DEPRECIATION 20,000.40 12,000.24 8,000.16
CURRENT LIABILITIES
AIR CONDITIONER LESS : DEPRECIATION
32,400.00 3,240.00 29,160.00
O/S Rent
100,800.00 5,250.00 75,915.00 2,239.65 75,915.00
TV DVD LESS : DEPRECIATION
26,997.30 2,699.73 24,297.57
O/S Electricity Bill
O/S Salary O/S Telephone Expenses
REFRIGERATOR LESS : DEPRECIATION
31,860.00 3,186.00 28,674.00
O/S Bonus
AQUA GUARD LESS : DEPRECIATION CONTIGENT LIABILITIES FURNITURE
16,467.30 1,646.73 14,820.57
Page1
236,317.50 LESS : DEPRECIATION 23,631.75 212,685.75
CRADLES LESS : DEPRECIATION
10,800.00 1,080.00 9,720.00
SWINGS,SLIDES & SEASAW LESS : DEPRECIATION
11,394.00 1,139.40 10,254.60
KITCHEN WARE LESS : DEPRECIATION
28,768.50 2,876.85 25,891.65
TOYS LESS : DEPRECIATION
40,083.48 24,050.09 16,033.39
OTHERS LESS : DEPRECIATION
24,769.80 2,476.98 22,292.82
INVESTMENTS
CURRENT ASSETS, LOANS & ADVANCES
Page1
O/S FEES INVENTORY
278,208.00 25,522.20
CASH & BANK
244,181.94
FICTITIOUS ASSETS PRELIMINARY EXPENSES LESS: WRITTEN OFF P&L A/C LESS :LOSS WRITTEN OFF 188,568.00 47,142.00 4,567.68 4,567.68 141,426.00
1,091,168 .65
1,091,168.6 5
Page1
BALANCE SHEET FOR YEAR 3 LIABILTIES AMOUNT (RS.) ASSETS AMOUNT (RS.)
CAPITAL
831,049.00
FIXED ASSETS COMPUTER LESS : DEPRECIATION 8,000.16 4,800.10 3,200.06
AIR CONDITIONER LESS : DEPRECIATION Reserves & Surplus 312,780.81 TV DVD LESS : DEPRECIATION CURRENT LIABILITIES REFRIGERATOR LESS : DEPRECIATION
O/S Rent
29,160.00 2,916.00 26,244.00
24,297.57 2,429.76 21,867.81
28,674.00 2,867.40 25,806.60
105,840.00 5,512.50 92,940.75 2,351.63 FURNITURE AQUA GUARD LESS : DEPRECIATION 14,820.57 1,482.06 13,338.51 Page1
O/S Electricity Bill
O/S Salary O/S Telephone Expenses O/S Bonus
92,940.75 LESS : DEPRECIATION
212,685.75 21,268.58 191,417.18
CONTIGENT LIABILITIES
CRADLES LESS : DEPRECIATION
9,720.00 972.00 8,748.00
SWINGS,SLIDES & SEASAW LESS : DEPRECIATION
10,254.60 1,025.46 9,229.14
KITCHEN WARE LESS : DEPRECIATION
25,891.65 2,589.17 23,302.49
TOYS LESS : DEPRECIATION
41,285.98 24,771.59 16,514.39
OTHERS LESS : DEPRECIATION
22,292.82 2,229.28 20,063.54
INVESTMENTS
CURRENT ASSETS, LOANS & ADVANCES
Page1
INVENTORY O/S FEES BANK & CASH
34,768.21 390,044.16 564,587.35
FICTITIOUS ASSETS PRELIMINARY EXPENSES LESS: WRITTEN OFF 141,426.00 47,142.00 94,284.00
1,443,415. 45
1,443,415. 45
Page1
BALANCE SHEET FOR YEAR 4 LIABILTIES AMOUNT (RS.) ASSETS AMOUNT (RS.)
CAPITAL
831,049.00
FIXED ASSETS COMPUTER LESS : DEPRECIATION 28,200.06 16,920.04 11,280.03
AIR CONDITIONER LESS : DEPRECIATION Reserves & Surplus
26,244.00 2,624.40 23,619.60
764,147.35 TV DVD LESS : DEPRECIATION 21,867.81 2,186.78 19,681.03
CURRENT LIABILITIES REFRIGERATOR LESS : DEPRECIATION
O/S Rent O/S Electricity Bill
25,806.60 2,580.66 23,225.94
111,132.00 5,788.13 106,269.98 2,469.21 AQUA GUARD LESS : DEPRECIATION 13,338.51 1,333.85 12,004.66 Page1
O/S Salary O/S Telephone Expenses
O/S Bonus
106,269.98
FURNITURE LESS : DEPRECIATION
191,417.18 19,141.72 172,275.46
CONTIGENT LIABILITIES
CRADLES LESS : DEPRECIATION
8,748.00 874.80 7,873.20
SWINGS,SLIDES & SEASAW LESS : DEPRECIATION
9,229.14 922.91 8,306.23
KITCHEN WARE LESS : DEPRECIATION
23,302.49 2,330.25 20,972.24
TOYS LESS : DEPRECIATION
42,524.56 25,514.74 17,009.83
OTHERS LESS : DEPRECIATION
20,063.54 2,006.35 18,057.18
INVESTMENTS
CURRENT ASSETS, LOANS & ADVANCES
Page1
INVENTORY
40,986.37
O/S FEES BANK & CASH
458,787.11 1,045,904.77
FICTITIOUS ASSETS PRELIMINARY EXPENSES LESS: WRITTEN OFF 94,284.00 47,142.00 47,142.00
1,927,125. 63
1,927,125. 63
Page1
BALANCE SHEET FOR YEAR 5 LIABILTIES AMOUNT (RS.) ASSETS AMOUNT (RS.)
CAPITAL
831,049.00
FIXED ASSETS COMPUTER LESS : DEPRECIATION 11,280.03 6,768.02 4,512.01
AIR CONDITIONER LESS : DEPRECIATION
23,619.60 2,361.96 21,257.64
Reserves & Surplus
1,302,787. 09
TV DVD LESS : DEPRECIATION
19,681.03 1,968.10 17,712.93
CURRENT LIABILITIES
REFRIGERATOR LESS : DEPRECIATION
23,225.94 2,322.59 20,903.35
O/S Rent
116,688.60 6,077.53 111,583.47
AQUA GUARD LESS : DEPRECIATION
12,004.66 1,200.47 10,804.20
O/S Electricity Bill
O/S Telephone Expenses
FURNITURE
Page1
O/S Salary
2,592.67
O/S Bonus
172,275.4 6 LESS : DEPRECIATION 17,227.55 155,047.91
111,583.47
CRADLES CONTIGENT LIABILITIES LESS : DEPRECIATION
7,873.20 787.32 7,085.88
SWINGS,SLIDES & SEASAW LESS : DEPRECIATION
8,306.23 830.62 7,475.60
KITCHEN WARE LESS : DEPRECIATION
20,972.24 2,097.22 18,875.01
TOYS LESS : DEPRECIATION
43,800.30 26,280.18 17,520.12
OTHERS LESS : DEPRECIATION
18,057.18 1,805.72 16,251.47
INVESTMENTS
CURRENT ASSETS, LOANS &
Page1
ADVANCES
O/S FEES INVENTORY
495,490.08 56,653.09
CASH & BANK
1,632,772.5 6
FICTITIOUS ASSETS PRELIMINARY EXPENSES 47,142.0 0 47,142.0 0
LESS: WRITTEN OFF
-
2,482,361 .84
2,482,361. 84
Page1
TAX CALCULATION
YEAR 1 (4,567.68) PROFIT: Add : loss Written Off YEAR 2 22,628.22 YEAR 3 630,096.02 YEAR 4 953,462.69 YEAR 5 1,157,100.19
Interest on Capital
99,725.88
99,725.88
99,725.88
99,725.88
99,725.88
General Reserve
-
312,780.81
451,366.53
538,639.74
Total
99,725.88
99,725.88
412,506.69
551,092.41
638,365.62
Less: Interest on Capital 99,725.88 99,725.88 99,725.88 99,725.88 99,725.88
99,725.88 Total
99,725.88
99,725.88
99,725.88
99,725.88
Net Tax Calculation
(4,567.68)
22,628.22
942,876.83
1,404,829.23
1,695,739.94 Page1
Tax @ 30 %
6,788.47
282,863.05
421,448.77
508,721.98
Surcharge @ 10%
-
678.85
28,286.30
42,144.88
50,872.20
Education Cess @ 2%
-
149.35
6,222.99
9,271.87
11,191.88
Total Tax
7,616.66
317,372.34
472,865.52
570,786.06
Page1
BANK & CASH
Bank & Cash PAYMENTS By Equipments By Interiors By Preliminary Expenses By Payment to Society By Toys By Rent By Electricity By Salary By Telephone Charges By Stationery By Repairs and Maintenance By Advertisement Expenses By First Aid By Toilet Items 7,189.00 By Other Expenses 5,239.00 By Gas Charges 12,324.00 By insurance 12,940.20 13,587.21 14,266.57 14,979.90 Page1 5,077.80 5,331.69 5,598.27 6,204.75 6,967.80 7,316.19 7,682.00 8,514.22 74,448.00 6,500.00 1,056,000.00 55,000.00 712,800.00 23,463.00 16,484.00 292758 262575 235710 12,000.00 12,000.00 24,517.08 1,204,800.00 62,750.00 899,865.00 26,769.15 15,976.80 15,600.00 66,769.92 6,300.00 12,000.00 25,252.59 1,265,040.00 65,887.50 1,098,263.25 28,107.61 16,775.64 13,500.00 93,610.60 6,615.00 12,000.00 26,010.17 1,328,292.00 69,181.88 1,261,910.48 29,512.99 17,614.42 20,900.00 110,108.91 6,945.75 12,000.00 26,790.48 1,394,706.60 72,640.97 1,333,688.19 30,988.64 19,522.65 7,500.00 118,917.62 7,698.21 Year 1 Year 2 Year 3 Year 4 Year 5
3,000.00 By municipal taxes 300,000.00 By upholstery By food 263,854.00 By (next year) food By miscellaneous expenses By Bonus By interest on capital 16,415.00 6,000.00 99,725.88 5,000.00
3,000.00 295,000.00 5,250.00 338,947.33 22,662.00 6,300.00 64,800.00 99,725.88
3,000.00 290,000.00 5,512.50 464,871.67 31,765.00 6,615.00 75,915.00 99,725.88
3,000.00 285,000.00 5,788.13 548,265.33 37,833.00 6,945.75 92,940.75 99,725.88
3,000.00 280,000.00 6,077.53 572,556.67 51,134.69 7,293.04 106,269.98 99,725.88
By Computer Software By Tax Paid BY Profit Withdrawn 7,616.66 15,011.56 317,372.34 312,723.68
25,000.00 472,865.52 480,597.18
570,786.06 586,314.13
3585893 Total
3,218,647.18
4,258,788.34
4,967,984.96
5,337,310.19
RECEIPTS 2,789,600.00 3,313,888.00 4,568,693.76 5,436,702.37 5,909,177.98
To Fees
To Form and Broscher Charges
5,250.00
6,375.00
10,500.00
12,600.00
15,000.00 Page1
Total
2,794,850.00
3,320,263.00
4,579,193.76
5,449,302.37
5,924,177.98
831,049.00 Opening
142,566.12
244,181.94
564,587.35
1,045,904.77
Closing
142,566.12
244,181.94
564,587.35
1,045,904.77
1,632,772.56
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CASH FLOW STATEMENTS FOR 5 YEARS
CASH FLOW STATEMENT AS PER AS-3 YEAR 1 PARTICULARS
NET PROFIT BEFORE TAX AND EXTRA ORDINARY ITEMS A) CASH FLOW FROM OPERATING ACTIVITIES -4567.68
ADD : Transfer to General Reserve Depreciation Preliminary exps. Written off 0.00 99991.80 47142.00 147133.80
LESS: 0.00 Profit before working Capital changes 142566.12
ADD:
O/S Rent O/S Electricity Bill
96000.00 5000.00 Page1
O/S Salary O/S Telephone Expenses O/S Bonus
64800.00 2133.00 64800.00 232733.00
LESS: Inventory Receivables LESS : Payment of Tax
253600.00 19139.00 272739.00
0.00
A) NET CASH FLOW FROM OPERATING ACTIVITIES
102560.12
B) CASH FLOW FROM INVESTING ACTIVITIES
ADD:
LESS: Computer Air Conditioner TV DVD Refrigerator Aqua Guard Furniture Cradles Swings,Slides & Seasaw Kitchen Ware Toys 50001.00 36000.00 29997.00 35400.00 18297.00 262575.00 12000.00 12660.00 31965.00 38916.00 Page1
Others Preliminary Expenses B)NET CASH FLOW FROM INVESTING ACTIVITIES
27522.00 235710.00
791043.00
-791043.00
C) CASH FLOW FROM FINANCING ACTIVITIES
ADD: Owner's Capital 831049.00 831049.00
LESS: Partners' Share of Profit 0.00 0.00 C) NET CASH FLOW FROM INVESTING ACTIVITIES -831049.00
CASH & CASH EQUIVALENTS
142566.12
ADD: OPENING CASH BALANCE & CASH EQUIVALENTS CLOSING CASH BALANCE & CASH EQUIVALENTS 142566.12
CASH FLOW STATEMENT AS PER AS-3 Page1
PARTICULARS
YEAR 2
NET PROFIT BEFORE TAX AND EXTRA ORDINARY ITEMS A) CASH FLOW FROM OPERATING ACTIVITIES
27195.90
ADD : Transfer to General Reserve Depreciation Preliminary exps. Written off 0.00 78027.77 47142.00 125169.77
LESS: 0.00 Profit before working Capital changes 152365.67
ADD:
O/S Rent O/S Electricity Bill O/S Salary O/S Telephone Expenses O/S Bonus
4800.00 250.00 11115.00 106.65 11115.00 27386.65
LESS: Inventory 6383.20 Page1
Receivables LESS : Payment of Tax
24608.00
30991.20 7616.66
A) NET CASH FLOW FROM OPERATING ACTIVITIES 141144.46
B) CASH FLOW FROM INVESTING ACTIVITIES
ADD:
LESS: Computer Air Conditioner TV DVD Refrigerator Aqua Guard Furniture Cradles Swings,Slides & Seasaw Kitchen Ware Toys Others Preliminary Expenses 24517.08 24517.08
B)NET CASH FLOW FROM INVESTING ACTIVITIES -24517.08 Page1
C) CASH FLOW FROM FINANCING ACTIVITIES
ADD: Owner's Capital LESS: Partners' Share of Profit 15011.56
15011.56 C) NET CASH FLOW FROM INVESTING ACTIVITIES -15011.56
CASH & CASH EQUIVALENTS
101615.82
ADD: OPENING CASH BALANCE & CASH EQUIVALENTS CLOSING CASH BALANCE & CASH EQUIVALENTS
142566.12
244181.94
CASH FLOW STATEMENT AS PER AS-3 PARTICULARS YEAR 3
NET PROFIT BEFORE TAX AND EXTRA ORDINARY ITEMS A) CASH FLOW FROM
630096.02
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OPERATING ACTIVITIES
ADD : Transfer to General Reserve Depreciation Preliminary exps. Written off 312780.81 67351.38 47142.00 427274.20
LESS: 0.00 Profit before working Capital changes 1057370.21
ADD:
O/S Rent O/S Electricity Bill O/S Salary O/S Telephone Expenses O/S Bonus
5040.00 262.50 17025.75 111.98 17025.75 39465.98
LESS: Inventory Receivables LESS : Payment of Tax 9246.01 111836.16 121082.17 317372.34
A) NET CASH FLOW FROM OPERATING ACTIVITIES
658381.69
INVESTING ACTIVITIES
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B) CASH FLOW FROM
ADD:
LESS: Computer Air Conditioner TV DVD Refrigerator Aqua Guard Furniture Cradles Swings,Slides & Seasaw Kitchen Ware Toys Others Preliminary Expenses 25252.59 25252.59
B)NET CASH FLOW FROM INVESTING ACTIVITIES -25252.59
C) CASH FLOW FROM FINANCING ACTIVITIES
ADD: Owner's Capital LESS: Page1 Partners' Share of Profit 312723.68
312723.6 C) NET CASH FLOW FROM INVESTING ACTIVITIES -312723.68
CASH & CASH EQUIVALENTS
320405.42
ADD: OPENING CASH BALANCE & CASH EQUIVALENTS CLOSING CASH BALANCE & CASH EQUIVALENTS
244181.94
564587.35
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CASH FLOW STATEMENT AS PER AS-3 PARTICULARS NET PROFIT BEFORE TAX AND EXTRA ORDINARY ITEMS A) CASH FLOW FROM OPERATING ACTIVITIES 953462.69 YEAR 4
ADD : Transfer to General Reserve Depreciation Preliminary exps. Written off 451366.53 76436.50 47142.00 574945.04
LESS: 0.00 Profit before working Capital changes 1528407.73
ADD:
O/S Rent O/S Electricity Bill O/S Salary O/S Telephone Expenses O/S Bonus
5292.00 275.63 13329.23 117.58 13329.23 32343.66
Inventory
6218.16
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LESS:
Receivables LESS : Payment of Tax
68742.95
74961.11 472865.52
A) NET CASH FLOW FROM 1012924.76 OPERATING ACTIVITIES
B) CASH FLOW FROM INVESTING ACTIVITIES
ADD:
LESS: Computer Air Conditioner TV DVD Refrigerator Aqua Guard Furniture Cradles Swings,Slides & Seasaw Kitchen Ware Toys Others Preliminary Expenses Page1 26010.17 51010.17 25000.00
B)NET CASH FLOW FROM
INVESTING ACTIVITIES
-51010.17
C) CASH FLOW FROM FINANCING ACTIVITIES
ADD: Owner's Capital LESS: Partners' Share of Profit 480597.18
480597.18 C) NET CASH FLOW FROM INVESTING ACTIVITIES -480597.18
CASH & CASH EQUIVALENTS
481317.41
ADD: OPENING CASH BALANCE & CASH EQUIVALENTS CLOSING CASH BALANCE & CASH EQUIVALENTS
564587.35
1045904.77
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CASH FLOW STATEMENT AS PER AS-3 PARTICULARS NET PROFIT BEFORE TAX AND EXTRA ORDINARY ITEMS A) CASH FLOW FROM OPERATING ACTIVITIES 1157100.19 YEAR 5
ADD : Transfer to General Reserve Depreciation Preliminary exps. Written off 538639.74 63649.75 47142.00 649431.49
LESS: 0.00 Profit before working Capital changes ADD: 1806531.69
O/S Rent O/S Electricity Bill O/S Salary O/S Telephone Expenses O/S Bonus
5556.60 289.41 5313.50 123.46 5313.50 16596.46
LESS: Inventory 15666.72 Page1
Receivables LESS : Payment of Tax
36702.97
52369.69 570786.06
A) NET CASH FLOW FROM OPERATING ACTIVITIES 1199972.40
B) CASH FLOW FROM INVESTING ACTIVITIES
ADD:
LESS: Computer Air Conditioner TV DVD Refrigerator Aqua Guard Furniture Cradles Swings,Slides & Seasaw Kitchen Ware Toys Others Preliminary Expenses 26790.48 26790.48
B)NET CASH FLOW FROM INVESTING ACTIVITIES -26790.48 Page1
C) CASH FLOW FROM FINANCING ACTIVITIES
ADD: Owner's Capital
LESS: Partners' Share of Profit 586314.13 586314.13
C) NET CASH FLOW FROM INVESTING ACTIVITIES -586314.13
CASH & CASH EQUIVALENTS
586867.80
ADD: OPENING CASH BALANCE & CASH EQUIVALENTS CLOSING CASH BALANCE & CASH EQUIVALENTS
1045904.77
1632772.56
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ASSUMPTIONS
1. One month’s salary is given as bonus to the employees. Employees will be given bonus at the end of the 12 months. 2. The salary and bonus given to the employees is increased at an inflationary rate of 5 % per annum .Expenses is increased at an inflationary rate of 5 % per annum. Income is increased at an inflationary rate of 8 % per annum. 3. Cash and bank balance of the first year is kept on the basis of total expenses of a month. 4. The preliminary expanses are written off in 5 years. 5. Advertisements expenses are 3% of total revenue for the first year and 2% of total revenues for the remaining 4 years. 6. Income tax rate on toys is assumed at 60%. 7. Legal charges include registration (Rs. 450), lease agreement (Rs.260), layer’s fees (Rs.5000), and stamp duty (Rs.2000), CA (Rs.500). 8. Interest on capital is provided at 12% per annum. 9. Inventory is kept on the basis of one month’s every year.
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RATIO ANALYSIS
A) 1) Liquidity Ratio Current Assets Ratio
=C.A. C.L.
Years 1st 2nd 3rd 4th 5th
In Times 1.78 2.11 3.30 4.66 6.27
Current Assets Ratio
7.00 6.00 5.00 In tim es 4.00 3.00 2.00 1.00 0.00 1st 2nd 3rd 4th 5th Years
In Times
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2)
Quick Ratio
= Current Assets - Stock Current Liabilities
Years 1st 2nd 3rd 4th 5th
In Times 1.70 2.01 3.19 4.53 6.11
Quick Ratio
7.00 6.00 5.00 4.00 In Tim es 3.00 2.00 1.00 0.00 1st 2nd 3rd 4th 5th Years
In Times
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3)
Acid Test Ratio
= Quick Assets Current Liabilities - B.O.D.
Years 1st 2nd 3rd 4th 5th
In Times 0.61 0.94 1.88 3.15 4.68
Acid test Ratio
5.00 4.00 In Tim es 3.00 2.00 1.00 0.00 1st 2nd 3rd 4th 5th Years
In Times
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B) 1)
Profitability ratio: Gross Profit Ratio
= Gross Profit ×100 Sales Years 1st 2nd 3rd 4th 5th In % 3.13 3.80 22.28 27.33 30.20
Gross Profit MargineIn %
35.00 30.00 25.00 In %20.00 15.00 10.00 5.00 0.00 1st 2nd 3rd 4th 5th Year
In %
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2)
Net Profit Ratio
= Net Profit Sales
Years 1st 2nd 3rd 4th 5th
In % 0.00 0.45 6.68 8.73 9.86
×100
Net Profit Ratio
10.00 8.00 In % 6.00 4.00 2.00 0.00 1st 2nd 3rd 4th 5th Years
In %
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3)
Operating Ratio
= PBIT ×100 Sales
Years 1st 2nd 3rd 4th 5th
In % 3.13 3.80 22.28 27.33 30.20
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4)
Return on Investment
= PBIT ×100 Total Assets-Fictitious assets
Years 1st 2nd 3rd 4th 5th
In % 10.93 13.36 77.28 80.03 72.33
Return On Investment
100.00 80.00 60.00 In % 40.00 20.00 0.00 1st 2nd 3rd 4th 5th Years
In %
In %
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5)
Return on Capital Employed
= PBIT ×100 Owners' fund+ Reserves-Fictitious assets
Year
1st 2nd 3rd 4th 5th
In % 14.92 18.40 99.34 97.19 84.14
Return On Capital Employed
100.00 80.00 60.00 40.00 20.00 1st 2nd 3rd 4th 5th Years
In %
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6)
Return on net worth
= Net Profit
Year
1st 2nd 3rd 4th 5th
In % 0 2.18 59.60 60.20 52.72
×100
Owners' fund+ Reserves-Fictitious assets
Return On Net Worth
80 60 40 20 0 1st 2nd 3rd 4th 5th Years
In %
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BREAK EVEN ANALYSIS
Year 1 2 3 4 5 Total Income 3,048,450.00 3,344,871.00 4,691,029.92 5,518,045.32 5,960,880.95 Fixed cost 2,759,367.68 2,938,691.43 3,545,191.86 3,971,611.39 4,189,375.52 Variable cost 293,650.00 386,600.33 520,333.57 614,470.23 646,551.56 Total Cost 3,053,017.68 3,325,291.76 4,065,525.43 4,586,081.62 4,835,927.08
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CAPITAL BUDGETING
YEAR1 YEAR2 YEAR3 YEAR4 YEAR5 TOTAL CFAT CCFT 142566.12 142566.12 101615.82 244181.94 320405.42 564587.35 481317.41 1045904.77 586867.80 1632772.56 1632772.5 6 3265545.12 PV @ PV OF CI @ 12 % 12% 0.893 127311.5452 0.797 80987.80695 0.712 228128.6565 0.636 306117.8731 0.567 332754.0408 1075299.923 PV OF PV @ CI @ 21% 14% 0.826 117759.6 0.683 69403.6 0.564 180708.7 0.467 224775.2 0.386 226531 819178.1
NPV =PV OF CASH INFLOW-PV OF CASH OUTFLOW =1075299.923 – 831049 = Rs. 244250.9
PAYBACK PERIOD
AMOUNT RECEIVED BY THE END OF 3 YEARS = 564587.35 REMAINING AMOUNT = 266461.645572 Months 12 ? CFAT 481317.41 266461.645572
=6.643308 months So payback comes after 3 years and 6.64 months
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IRR
IRR = LOWER RATE + PV OF LOWER RATE - PV OF CASH OUTFLOW PV OF LOWER RATE – PV OF HIGHER RATE =12 + 244251×2% 256121.8486 =12 +1.907302512 =13.90730251%
PI
PI = CI CO = 1075299.923 831049 = 1.293907
ARR
ARR = AVERAGE PROFIT×100 AVERAGE INVESTMET = 326554.5124×100 1,665,046.68 = 19.61 %
SWOT ANALYSIS
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STRENGTHS1. This is a very new concept. Ours is going to be very professional and currently we do not have tough competition. 2. We are providing unique facilities that are not provided by other crèches. 3. Our locations are very safe as they are under the reach of public view. 4. The number of working women is increasing which causes income- level together with standard of living to rise, which is beneficial to us.
5.
We have selected such locations where there are no other crèches.
WEAKNESSES1. As we mentioned, that it is a new concept, thus, it is not easily accepted by many people easily. 2. The existence of Joint-family system affects our demand. 3. Some people consider them very expansive because of which they acquire a very--------------------
OPPORTUNITIES1. We have opportunity of future expansion of our business nationwide.
THREATS1. We cannot predict any future government policy regarding our industry.
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2. There is a large market waiting for us, which is inviting our competitors along with us.
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FUTURE EXPANSION
Vatsalya will constantly update its list of activities by adding new and latest facilities to keep up with future demand. “Vatsalya” will be coming up with two more centers in Ahmedabad itself during the sixth year. In future, it will open its branches all over India. Crèche will/may extend its timings as per requirement in future. The crèche has also set its sight on ISO 9001:2000 Certification and will try to achieve it through constant check on its quality standards.
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CONCLUSION
By concluding an extensive research on all aspects of establishing a crèche, we conclude that the project is feasible. In the end, we can say that we have gained a deep insight into the crèche industry. Feasibility study revealed a deep hiatus between theoretical and practical aspects of management. But there are visible inter link ages.
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BIBLIOGRAPHY
? Marketing management by By Philip Kotler ? Financial Management By I. M. Pandey
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WEBOGRAPHY
? ? ? ? ? ? ? ?
www.questia.com www.msnsearch.com www.google.com www.daycaresdontcare.com www.mamastoyhouse.com www.busybees.com www.inhousedaycare.com www.TIFR.org
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doc_855405882.doc
Child care or day care is the care of a child during the day by a person other than the child's legal guardians, typically performed by someone outside the child's immediate family.
FOREWARD
It is true that world outside our cozy home many of a time is different from what we have perceived; similarly it is possible that the theoretical knowledge in class room may differ from practical knowledge.
The importance of the project preparation has been widely accepted in the educational institution as well as in the business. The essence of project preparation is to gain some practical knowledge and apply the theories that we have learnt.
This project report refers to a feasibility study of the setting of a crèche, named ‘vatsalya’ in service market setup of Ahmedabad. It also reflects a comprehensive view of the services and facilities provided by Vatsalya.
Also during the project work we came across many executives and personalities. There experiences it self is a great piece of learning. The centers we visited are: ? Anmol Daycare ? Sophia Daycare ? A For Apple ? Silver Bells ? Tulsi Play group
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ACKNOWLEDGEMENT
We are satisfied with the motivated task of project work provided to us. This has proved to be the first step towards globalised world along with healthy management skills. Here we humbly present our project on Crèche.
This is a positive thinking and we are greatly thankful to K.S. School of Business Management for providing us with such a an opportunity so that we can develop equally practical and positive mind frame and try to convert problem into golden opportunities.
We show our sincere earnest gratitude towards Dr. Sarla Achuthan, director of K.S. School of Business Management who gave us a chance of implying ourselves in such project assignment.
We would like to acknowledge the contributions made our faculty guides Mrs. Radha _________ and Mrs. Anjali Gokhru who have constantly motivated us to do our best and have also guided us throughout the project and helped in making it possible for us to operate efficiently.
We would also like to thank all the other faculty members of K.S. School Of business Management who have through their ideas and contribution helped us shape our thinking towards this project.
As it is not possible to name individually every one of those who helped us, let us suffice to say that their co-operation was of immense use to us. We thank them all for their assistance.
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CRECHE
Day care or child care are the terms used to describe child care during the day by a person other than the child's parents or legal guardians, typically someone outside the child's immediate family. In the United Kingdom and Australia the term child care is normally used. In America childcare is referred to as day care. Child care or day care is provided in nurseries or crèches or by child minders caring for children in their own homes. The term "baby-sit" (from "baby" plus the agent form of "sit") first appeared in 1937, and its short-form "sitter" is attested from 1943. The use of the word "sit" to abbreviate "to baby-sit" is recorded from 1966. The term probably originated from the action of the caretaker "sitting with" the baby in another room, whilst the parents were entertaining or busy in another. Babysitting is the occasional temporary care of a child during the absence of his or her parents. Child care or day care usually refers to ongoing care during specific periods, such as the parents' time at work. Child care can also take on a more formal structure, with education, child development, discipline and even preschool falling into the fold of services.
WHAT IS CRECHE OR DAYCARE CENTER?
Day Care Centers are facilities set up to provide care for infants and children whose parents work during the day or whose parents are unable to take care of their children due to illness or other reasons. Care is usually provided for up to 8 hours a day. There are public and private managed Day Care Centers, which are both operated based on the same law. Some care takers care for children from several families at the same time, either in their own home or in a specialized child care facility. Some employers provide nursery provision for their employees at or near the place of employment. Child care in the child's own home is traditionally provided by a nanny.
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There is some difference between Day Care Centers and Kindergartens. There are kindergartens with similar facilities to Day Care Centers; however, the purpose of establishing these two facilities is different. A Day Care Centre is a child welfare facility established to care for babies/infants, and small children in place of the parent, whereas a kindergarten is a school for children 3 years and older to attend before they enter Elementary School. The average number of hours a child spends at a kindergarten is 4 hours a day.
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PROJECT REASONING
Crèche is meant for those children who are not old enough to enter elementary school, and for those parents who fit into one of the following categories. 1. People who work away from home, such as at companies, etc. 2. People who are self-employed and work at home, but do work other than housework. 3. Women who are pregnant or who have just given birth. 4. People who are ill or injured and those who are mentally or physically handicapped. 5. People who have to take care of relatives they live with. 6. People recovering from natural disasters, etc. 7. People in any other situation similar to numbers l-6.
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PROJECT AT A GLANCE
1 2 3 Name Nature of the Industry Location Vatsalya Parenting Ramdevnagar Gurukul Bopal Partnership Firm 1st April 2007 Vatsalya Lane no.15, Plot no. 285, Satyagrah Chhavni, Ramdevnagar, Ahmedabad – 380 015 Rs. 831,049.00 Partner’s Capital 3 years 7 months 9.86% 6.27 times 84.14%
4 5 6
Constitution Date of Incorporation Corporate office
7 8 9 10 11 12
Total Cost of Project Means of Finance Payback Period Net Profit Ratio (5th Year) Current Ratio (5th year) Return on Capital Employed
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HISTORY
Day care appeared in France about 1840, and the Société des Crèches was recognized by the French government in 1869. Originating in Europe in the late 18th and early 19th century, day cares were established in the United States by private charities in the 1850s, the first being the New York Day Nursery in 1854.
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CRECHE INDUSTRY
The day care industry is a continuum from personal parental care to large, regulated institutions. The vast majority of childcare is still performed by the parents, in house nanny or through informal arrangements with relatives, neighbors or friends. For example, in Canada, among two parent families with at least one working parent, 62% of parents handle the childcare themselves, 32% have other in-home care (nannies, relatives, neighbors or friends) and only 6.5% use a formal day care center. Where the market is sufficiently large or there are government subsidies for daycare, for-profit corporate day care exists. In North America, Bright Horizons Family Solutions is one of the largest such companies. It is a publicly traded company operating over 600 daycare centers. The Australian government's childcare subsidy has allowed the creation of a large private-sector industry in that country. ABC Learning Centers is a publicly traded company running 644 daycare centers in Australia. Another factor favoring large corporate day cares is the existence of childcare facilities in the workplace. Large corporations will not handle this employee benefits directly themselves and will seek out large corporate providers to manage their corporate daycares. Smaller, for-profit day cares operate out of a single location. Non-profit day cares have some structural advantages over for-profit operations. They may receive preferential treatment in rents especially if they are affiliated with a church that is otherwise unoccupied during the week, or with a school that has surplus space. Location within a school may further bring the advantage of coordinated programs with the school and the advantage of a single location for parents who have older school-age children as well. Parents are typically the legal owners of the non-profit day care and will routinely provide consulting services (for example accounting, legal, human resource) for free. Non-profits have an advantage in fund-raising as most people will not donate to a for-profit organization. Non-profits, however, are typically limited in size to a single location as the parent-owners have no motivation to manage other locations where their children are not present. They may suffer from succession issues as children grow and parents leave the management of the day
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care to others. Local governments, often municipalities, may operate non-profit day care centers. Home day cares are operated by a single individual out of their home. This is often a stay-at-home parent who seeks supplemental income while caring for their own child. Local legislation may regulate the number and ages of children allowed before the home is considered an official day care centre and subject to more stringent safety regulations. Some home day cares operate illegally with respect to tax legislation where the care provider does not report fees as income and the parent does not receive a receipt to qualify for childcare tax deductions. As home day cares do not pay rent, they are typically less expensive than day care centers. Franchising of home day cares attempts to bring economies of scale to home day cares. A central operator handles marketing, administration and perhaps some central purchasing while the actual care occurs in individual homes. The central operator may provide training to the individual care providers. For all providers, the largest expense is labour. In a 1999 Canadian survey of formal child care centers, labour accounts for 63% of costs and the industry had an average profit of 5.3%. Given the labour intensive nature of the industry, it is not surprising that the same survey showed little economies of scale between larger and smaller operators. Local legislation may regulate the operation of day care centers. The legislation will define what constitutes a day care (so as to not regulate individual baby sitters). It may specify the physical facilities (washroom, eating, sleeping, lighting levels, etc). The minimum window space may be such that it precludes day cares from being in a basement. It may specify the minimum floor space per child and the maximum number of children per room. It may mandate minimum outdoor time. It may mandate staffing ratios. Legislation may mandate qualifications of supervisors. Staff typically does not require any qualifications but staff under the age of eighteen may require supervision. Typically, once the child reaches the age of twelve, they are no longer covered by day care legislation and programs for older children may not be regulated. In Canada, the workforce is predominantly female (95%) and low paid, averaging only 60% of average workforce wage. Many employees are at local minimum wage and are typically paid by the hour rather than salaried. In the United States, "child care worker" is the fifth most female-dominated occupation (95.5% female in 1999). In non-profits, the title of the most senior
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supervisor is typically "executive director", following the convention of most non-profit organizations. There are often local industry associations that lobby governments on childcare policy and promote the industry to the public.
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CRECHE INDUSTRY -INDIAN SCENARIO
We need to realize what we are doing, as adults, for a population that is 13 per cent of the total – children under six years, whose needs go largely unrecognized because they neither have voting rights nor are they articulate and unionized. Innumerable studies across the world show that the early childhood years are critical to health and learning. Given the significance of this period, the United Nations Convention on the Rights of the Child suggests that it is the duty of the government to help parents, particularly working parents, in their child rearing responsibilities. It also asks that governments ensure that child care facilities and services are in place. The Constitution of India reiterates that the ‘State shall endeavor to provide early childhood care and education to all children until they complete the age of six years’. Despite these proclamations, a quick look at the situation in India and Karnataka shows that there is no comprehensive approach to child care. Bringing up children has been considered the ‘private responsibility’ of the family in India. With industrialization, migration, urbanization and the decline of joint families, child care is increasingly becoming a pressing need. While some working couples' parents help take care of children, others employ a fulltime maid. But not everyone can’t find solutions at home and need some help. For families from the lower socio-economic classes, work is the only way to ensure survival, and leaving work in order to look after children is not an option. Children are left behind, sometimes in child care services, and more often to fend for themselves. Data shows that existing government crèches and the Integrated Child Development Scheme together reach out to only fourteen per cent of the preschool children in the country.
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The State government’s scheme provides grants to voluntary organizations for opening crèches for children of working mothers. These crèches are meant to provide a safe environment for young children, to ensure their healthy growth, thereby reducing the mortality rate. The quality of care and stimulation provided in these crèches is also far from desirable. The scheme expects crèches to provide health care, sanitation, nutrition, play material, cradles, beds, and a supervisor who can provide stimulation to twenty five children at less than Rs. 1500 per month! Even the marginally higher grant provided under the central government scheme has not been revised for the past twenty years. Since providing quality child care in such a meager sum is a difficult proposition, voluntary organizations are reluctant to utilize the scheme. As a result, even this poor financial allocation is often left unused. The quality of child care in crèches set up under the Factories Act is somewhat better, with the law stipulating the criteria and conditions for their functioning. But the number of factories evading these provisions has been increasing. Yet, no major case has been registered against any factory for persistently violating these provisions. If anything, there is a trend towards ‘outsourcing’ child care obligations. A number of unregistered, private, commercial and even home-based crèches have been catering to the needs of the middle classes in urban areas. Since these remain out of reach for most poor working families, the government must urgently adopt a comprehensive and strategic plan on early childhood care and development, and also increase its resource allocations for such programmes. The provision of child care services respects not only the young child’s right to survival, growth and development but also a woman’s right to work — and the lack of such services is a violation to both.
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DEMAND FOR CRECHE
With increased opportunities for employment for women and the need to supplement household income more and more women are entering the job market. With the breaking up of joint family system and the increased phenomenon of nuclear families, working women need support in terms of quality, substitute, and care for their young children while they are at work. Here has, however, been very slow growth of Crèche/ Daycare facilities, resulting in failure to meet the needs of working mothers in terms of extent, content and quality of services. Crèche and Daycare Services are not only required by working mothers but also women belonging to poor families, who require support and relief from childcare as they struggle to cope with burden of activities, within and outside the home. Effective day care for young children is essential and a cost effective investment as it provides support to both the mothers and young children, Hence, there is an urgent need for improved quality and reach of child day care services for working women among all socio-economic groups in both in the organized and unorganized sectors. Many experts expect the demand to increase through the turn of the century, and the popularity of this type of business to continue growing from there. They base their forecasts on the fact that there is the continuing need or desire of young mothers to work outside the home. Profitable day care centers are much more than glorified baby-sitting services. Social researchers have found that the most important years in a child's development are those from one to six. Thus, the exposure to the world in which he lives, the instruction he receives, and the habits he forms during those years, definitely affect his ability to learn and properly adjust as he progresses on through his years of formal education. For mothers of today - usually better educated than their mothers - are more aware of these factors and wanting the best for their children, are demanding the structured pre-school education and learning stimulation offered by modern day care centers. This is an honest desire of the mothers of pre-school age children - even those who aren't forced to work outside the home.
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Another thing in our favor is that even though there seems to be a trend for many large companies to finance and operate day care centers for their employees in or close by their factories or office buildings, studies show that most working parents prefer to leave their children closer to home than where they work. Thus, privately operated day care centers in residential neighborhood areas should not be worried too much about competition from the few company operated day care centers.
Alternatives for crèche
The various alternatives for our crèche are ? Day Care Center - a place or facility providing day care for compensation. ? Nursery Schools, Preschools, before/after school programs (run publicly, privately, by social service agencies or by churches). ? Care by a Relative - either in your home or in the relative's home. ? In-Home Care - your child is cared for at your home by a nanny, au pair or other person whom you've hired. ? Stay-At-Home Parent - either mother or father stays home with the child. ? Crèche run by companies and organizations in their premises or at other places ? Crèche run by the government
Competition
Vatsalya faces direct competition from other crèches like Mother Care, Mother’s Pet, Sophia, Anmol, etc. We face indirect competition from other playgroups and nurseries like Kiddzee, Euro Kids, Silver Bell, Sunshine and others.
Chapter 2: evaluation of the project
VATSALYA- AN INTRODUCTION
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Name: Logo:
Vatsalya
Tagline: Kids Fly Free
Vatsalya – An Introduction
"VATSALYA" meaning 'Affection' is established to provide quality childcare in a child centered environment and to achieve the standards of excellence we set for ourselves. Our Vision is to provide a just and caring world which ensures development of the young ones. The Ahmedabad based organization is committed to provide quality day care in a secure, stimulating ambiance where children will have an opportunity to develop physically, socially, emotionally and intellectually to their fullest potential. We firmly believe that institutions should only be a temporary shelter for children. The centers situated at Ramdevnagar, Surdhara Circle and Bopal is one-storey building with a "child-inspired" playground on site. The children are grouped in three age-related rooms which run a theme-based program. Vatsalya Day Care provides care for full and part-time schedules from Monday through Saturday 8:00 am to 7:00 pm. Our crèche is characterized by a warm and happy atmosphere and excellent care, with a high staff-to-children ratio. We provide all the materials and equipment children require at their different stages and they provide us with questions and challenges which they are encouraged to do. A care programme for each stage is put in place which encourages hands on experience for
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children as they are guided through their day by their care taker. The success of each programme depends greatly on flexibility, understanding and a balanced approach to learning through fun and games. Parent’s involvement is encouraged through meetings and interaction between them and our crèche staff. Constitution: Partnership firm The partnership agreement is shown on the next page.
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DEED OF PARTNERSHIP
This Deed of Partnership is made at Ahmedabad on 5th date of March, Two Thousand And Seven between:Ms. AMI BHARTIBHAI SHAH, aged about 20 years, an Indian national, Hindu Inhabitant, residing at 29/a, Devpath Flats, Nava Vadaj, Ahmedabad 380013 , GUJARAT. Party hereto of the FIRST PART: and Ms. GOPI BHATT aged about 20 years, an Indian national, Hindu Inhabitant, residing at B-54, Management Enclave, Vastrapur, Ahmedabad - 380015, GUJARAT. Party hereto of the SECOND PART: and Ms. KALPANA DWIVEDI aged about 20 years, an Indian national, Hindu Inhabitant, residing at B-54, Agrasen Towers, Opp. B.J. Medical College, Shahibaug, Ahmedabad-3800016, GUJARAT. Party hereto of the THIRD PART: and Ms. MEERA SHAPARIA aged about 18 years, an Indian national, Hindu Inhabitant, residing at A-4, Gujarat University Ladies Hostel, Atira Road, Navrangpura, Ahmedabad- 380009, GUJARAT. Party hereto of the FORTH PART: and Ms. MEGHNA ARGAL aged about 20 years, an Indian national, Hindu Inhabitant, residing at A-12, Gujarat University Ladies Hostel, Atira Road, Navrangpura, Ahmedabad- 380009, GUJARAT. Party hereto of the FIFTH PART: and Ms. NEETA BAMBHANIYA aged about 19 years, an Indian national, Hindu Inhabitant, residing at A-12, Gujarat University Ladies Hostel, Atira Road, Navrangpura, Ahmedabad- 380009, GUJARAT. Party hereto of the SIXTH PART: and Ms. NIRALI DIPAKBHAI PATEL aged about 20 years, an Indian national, Hindu Inhabitant, residing at B/10, Sahjanand Apartments, Near Paraskunj-3, Satellite, Ahmedabad-380015, GUJARAT. Party hereto of the SEVENTH PART: and
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Ms. PRIYATA PODDAR aged about 20 years, an Indian national, Hindu Inhabitant, residing at C/103, Arihant Nagar, Near Rajasthan Hospital, Shahibaug, Ahmedabad-380004, GUJARAT. Party hereto of the EIGTH PART: and Ms. RICHA SHARMA aged about 19 years, an Indian national, Hindu Inhabitant, residing at 11, Pallawit Society, Nr. Siddharth Palace, Shahibaug, Ahmedabad-380004, GUJARAT. Party hereto of the NINTH PART: and Ms. SIMRAN KAUR ARORA aged about 20 years, an Indian national, Hindu Inhabitant, residing at 1, Shri Krishna Complex, opp. UCO Bank Flats, Ambavadi, Ahmedabad-380006, GUJARAT. Party hereto of the TENTH PART: WHEREAS the parties above named intend to carry on the business as to act as a professional institution which takes care of children under the name and style of ‘Vatsalya-kids fly free’ in partnership and agree to become partners thereof on the terms appearing hereinafter. NOW THIS DEED WITNESSES as follows: (1) This partnership shall continue to carry on the business in the firm name and style of ‘Vatsalya-kids fly free’. (2) The partnership business shall commence from 1st April, 2007. (3) The main business of the firm is to act as a professional institution which takes care of children and other related business activities. Any other business or businesses may also be carried on as the may mutually decide from time to time. partners
(4) The partnership business shall be carried on at Lane no.15, Plot no.285, Satyagrah Chhavni, Ramdevnagar, Ahmedabad-380015, and Bunglow no. 10, Devansh bunglows, Near Surdhara circle, Ahmedabad and Shyam villa, Near Vasant bahar-1, Bopal. However, the business may be carried on at such place or places as the partners may mutually decide from time to time.
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(5) The accounting year of the partnership firm will close on 31st March every year and accordingly its first accounting year will end on 31st March, 2007. (6) All the parties hereto mentioned earlier have agreed to attend the affairs of the business of the partnership. It is hereby agreed that in consideration of the services so rendered, they shall be paid yearly remuneration as under in the year in which there are profits. The yearly remuneration shall be calculated as 30% of “Income” as defined in Explanation 3 of Section 40(b) of the Income-tax Act, 1961 for each accounting period or any other applicable provision as may be in force for the relevant accounting period. During the accounting period/ year in which the firm suffers loss, the partners shall divide the losses equally. The partners shall be entitled to increase/ reduce the remuneration and/ or may agree to pay remuneration to any other partner or partners. The yearly remuneration payable to the working partners as above shall accrue and be credited to his account at the close of the accounting period/ year when final accounts of the partnership are made-up. The said partner shall be entitled to draw the above yearly remuneration only after the end of the relevant accounting period/ year. However, nothing herein contained shall preclude the said partners from withdrawing any amount against the amount standing to their capital account and/ or current or loan account or the share of profit for the relevant accounting period/ year in such manner as may be decided by partners by mutual consent. In case partners withdraw any amount during the year, the same shall be allowed towards capital account or the same shall be considered as loan (in case overdrawn).
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(7) The capital of the firm for the purpose of the partnership business shall be Rs.------ contributed equally by all the partners. Interest at the rate of 12% as prescribed under section 40(b)(iv) of the Income- Tax Act, 1961 or any other applicable provision as may be in force for the relevant accounting period/year shall be payable by the partnership on the amount standing to the credit of the capital and/or current or loan account or all the accounts of the partners. If there is any debit balance in the account of any partner, interest at the above shall be
payable him or the partner shall be at liberty to increase or reduce the above rate of interest from time to time. (8) The partners shall be entitled to modify the above terms to remuneration, interest etc. payable to the partner/partners by executing a supplementary deed and any such deed when executed shall have effect from the day fixed by the partners and the same shall form part of this deed of partnership. (9) The net profit of the Partnership business as per the accounts maintained by the partners after deduction of all expenses relating to activities of partnership of including administrative expenses as well as interest and remuneration payable to the partners in accordance with this deed of partnership or any supplementary deed as may be executed by the partners shall be divided and distributed amongst the partners equally. (10) The partnership is ‘PARTNERSHIP AT WILL’. Any partner may retire from the partnership as the case may be giving one month’s notice in writing to the other partners. (11) No new partner shall be admitted without the consent of all the partners. (12) No partners shall without the consent of other partners? Employ any of money except in the ordinary course of business and upon the account or for the benefit of partnership; ? Enter into any bond or become bail or surety for any person or knowingly cause of suffer to be done anything whereby the partnership property may be endangered; ? Give any security or promise for the payment of money on account of the firm unless in the ordinary course of business; ? Transfer, mortgage, charge or otherwise alienate his/her share or any part thereof in the assets or profit of the firm; ? Draw, accept, or endorse any bill of exchange or promissory note on account of the firm;
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? Compromise or compound or (except upon payment) in full release or discharge any debt due to the partnership.
Any partner committing any breach of the provision of any of the forgoing clauses shall indemnify the other/others of them from all losses or damages and all claims and demands, actions, cost, charges and expenses on account thereof. (13) On death or retirement of any of the partners, the partnership herein shall not be dissolved. Upon any of the partners for the time being the firm ceasing to be a partner therein through any cause whatsoever (including that by retirement or death or termination in any way of this partnership) and the remaining partner/partners or any of them shall be at liberty to continue the firm for the benefit of himself/herself or themselves (with or without any new partner/partners), and if the firm is so continued the following provisions shall apply namely(a) Money may be due to the outgoing partner/partners by the firm on account of his/her or their share in the profits of the firm up to the time of his/her ceasing to be a partner only shall be paid to him/her others hires executers and administrators by the end of the year in which he/she or they cease to be a partner or within six months of such date whichever is later. (b) All money that may be due by the outgoing partner to the firm (including her share of the losses in the firm up to the date of her ceasing to be a partner) shall notwithstanding the provision of this clause be payable by him/her or his/her legal representatives on the date of his/her ceasing to any a partner and the same unless otherwise be a partner shall be recovered/deducted from any money payable to him/by the firm under sub-clause (a) above. (14) Every partner shall(a) Pay him/ separate debts and indemnify the other partner of partners and the assets of the firm against the same and all expenses on account thereof; (b) Forthwith pay all money, cheque and negotiable instruments received by him/her on account of the firm into the said bank or the firm’s account; (c) Be just and faithful to the other/others of them and at all times to such other/others full information and truthful explanations of all matters relating to the affairs of the partnership in carrying on the business for their mutual advantages.
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(15) It is hereby expressly agreed that no partner shall be entitled to any goodwill on his retirement or on dissolution of the firm. Similarly, on death of a partner, his/her legal heirs shall have no right as regards goodwill. (16) Banking account of this partnership shall be opened with such bank/banks and such accounts shall be operated by the first party or jointly by all the parties. (17) All disputes and questions whatsoever which shall arise whether during the continuance of the partnership or afterwards between the partners or others respective representatives of the other partners touching these paresents of the contribution thereof or of any clause or thing herein contained or any account, valuation or division of the assets or affairs thereof or rights, duties of liabilities of partners under these presents one to be appointed by each party in accordance with and subject to the provision of the Indian Arbitration Act, 1940 or any modification or substitutions thereof for the time being in force. (18) Any modification/addition/alteration/deletion in the terms of the partnership agreement can be affected by mutual consent of all the partners. (19) No partner shall sell, transfer, exchange, indemnify, mortgage his share in the partnership firm without consent of all the partners or the same shall not be binding to the partnership firm. In the witness whereof the partners hereto have put their respective signatures in the presence of witness who has also signed on the day and the year first herein mentioned above.
Signed and delivered By the within named Ms. AMI BHARTIBHAI SHAH _______________________
Signed and delivered
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By the within named Ms. GOPI BHATT _______________________
Signed and delivered By the within named Ms. KALPANA DWIVEDI ______________________
Signed and delivered By the within named Ms. MEERA SHAPARIA ______________________
Signed and delivered By the within named Ms. MEGHNA ARGAL _______________________
Signed and delivered By the within named Ms. NEETA BAMBHANIYA _______________________
Signed and delivered By the within named
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Ms. NIRALI DIPAKBHAI PATEL
______________________
Signed and delivered By the within named Ms. PRIYATA PODDAR _______________________
Signed and delivered By the within named Ms. RICHA SHARMA ______________________
Signed and delivered By the within named Ms. SIMRAN KAUR ARORA _______________________
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SERVICE PACKAGE DESIGN
At the Vatsalya Care Centre, we continuously strive to offer a unique learning experience compared to other child care programs. Our approach begins with a fundamental respect for the child. We view this critical period of childhood education as a partnership between the child, the parents, and the Vatsalya Care Centre. Here, the development of academics, motor skill development, and education are offered in a carefully prepared environment designed to balance freedom and structure. Our goal is to facilitate the development of each child with the specific purpose of allowing him or her to become: ? A joyful person with a dynamic personality. ? A creative thinker who finds happiness through self achievement and by helping others to achieve their goals. ? Self-reliant, responsible and graceful. ? An intelligent and active explorer with the discipline to overcome obstacles with confidence and imagination. ? One of the builders of a fuller and happier world.
The school's prepared learning environment consists of bright spacious rooms filled with materials. We have several different programs to fit the needs of you and your child. At Vatsalya, we believe each child has a right to be loved and respected. Through the development of a positive partnership with parents and the provision of a child centered environment we believe we can achieve these rights for the children in our care. Our ethos is one of "Children First" and we pride ourselves on the standards we set and the goals we achieve.
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The Vatsalya Care Center provides a cognitively based program for children ages six months to six years. We provide a home like environment where children are encouraged to develop at their own pace. The staff is committed to the families. Vatsalya provides safe, affordable and high-quality child care for students. The center offers a cognitively-based program designed to meet each child's need for play, companionship and individual attention. The program is flexible, recognizes children as individuals, and provides opportunities for children to develop at their own pace. Daily Schedule 6:30 - 8:30 am 8:30 - 9:00 am 9:00 - 9:30 am 9:30- 10:30 am 10:30 - 11:30 am 11:30 - 12:15 pm 12:15 - 1:15 pm 1:15 - 2:45 pm 2:45 - 3:15 pm 3:15 - 5:30 pm Choice of activities - all centers are open, Outside Play available (weather permitting) Snack is served Group Time - circle games, stories, etc. Field Trip Preparation Special planned activity of the day Field Trip Interest Centers & Outside play Field Trip. Tidy-up /lunch/clean up Lunch at Field Trip. Quiet activities inside - games, puzzles Field Trip. All centers and outside open Snack Group Games / Choose own activity outside
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Delivery of our Program
Toys and equipment are provided for a chronological age range. Playrooms are arranged in different activity centers such as:
• • • •
Dramatic Play Music Centre Art Centre Table Top Toys
• • • •
Puzzles Blocks & Floor Toys Sand Play Water Play
These activity centers are updated and maintained. We continually replace, rearrange and assess each centre for further learning possibilities. By understanding the development and cognitive capacities of each child, we match learning to abilities. Teachers guide children, allowing them to problem solve, thus increasing their sense of effectiveness and competence.
Daily Routines
Each day includes various activities. Free Play Large blocks of time during the day consist of free play. Free play allows children to choose their own activities from well-defined activity centers. Teachers interact with children, providing guidance and encouraging them to problem solve, promoting learning. This time consists of children-teacher or teacher directed activities. Crafts stories, songs, etc. It can be based on specific themes for special occasions. These activities enhance eye and hand co-ordination, fine motor skills, and creativity, pre-reading
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Group Time
and pre-writing skills. Children are encouraged to participate. Gross This time consists of children-teacher or teacher directed activities Motor Play promoting physical Development. Conducted indoors and outdoors, depending on the weather. Hygiene Time Transition Time This time provides an opportunity for children to acquire good personal habits (e.g. Hand Washing). Consists of a short time period between two activities. This period is kept to a minimum and usually does not last more than five minutes. It is a very busy time for both teachers and children. Transition songs enhance this short time. This period provides opportunity for younger children to sleep and for older children to rest. Alternate quiet activities are available for children who do not need to sleep. If a child spends a very long day at the centre, it is advisable to schedule sleep time so that the child can spend a quality evening with his/her parents.
Rest Time
Staff
Staff at Vatsalya is a highly qualified and important asset to our childcare team. It promotes trust and continuity of care as the child comes to know and trust their care taker. We value this relationship very highly where children feel safe, secure and loved. Parents are encouraged to communicate openly and regularly with their key care taker as this is the most important person for them in the Centre. We hold regular staff meetings to discuss all areas which involve the children and their care programmes. Manager, Supervisors and ancillary staff are dedicated staff members whose experience in the childcare field sets the standards by which we operate. Our staff recognizes the importance of a positive self image for each child, and the role it plays in fostering competence, dignity, a sense of independence and pride in oneself. Above all our center staff recognizes that you are entrusting to our care your most precious gift, your child.
Meals
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Breakfast, lunch, and an afternoon snack are served. Meals are cooked daily in the centers by qualified staff. Meals have a balance of carbohydrates, protein vegetables and fruit. Children who are dropped in early may have breakfast at the centre. All children will get morning break and this differs according to age followed by lunch time by a nutritious lunch and then evening snacks. Our aim is to provide a varied and nutritional menu which the children enjoy. By introducing different tastes and textures at an early age we find that children are not as fussy at eating as they get older. The menu for each week is sent to the parents. We are happy to accommodate children who have special dietary requirements.
Safety & Security
At Vatsalya, we recognize security as a very important issue. Staff is aware of safety and security policies in place in both our centers. Children are checked in and checked out each day. Children will only be released into the care of the designated people to collect on the child's application form. Play areas in both centers are completely safe and obscured from Public view. We want our clients to know that all measures are put in place to protect the children in our care which is of paramount importance to us.
Program Content
Our program is designed toward meeting children's increasing physical, intellectual, and social competencies. The goals are centered not just on content but on the process of learning. Children need to know: how to learn, how to think, how to love, how to communicate, how to make decisions, how to organize, how to create, and how to value. The center provides opportunities to work alone and in groups; opportunities to select and choose, to talk and listen, and to express feelings to teachers and to other children. We want children to be initiators as well as doers, to help plan experiences, to participate in activities which have open ended solutions and to participate in activities that are challenging, but not frustrating.
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Children enrolled will be offered a variety of developmental activities designed to meet their individual needs. Activities designed to assist in physical development would include music and dance, tumbling, playing with balls and bean bags as well as providing adequate health care, nutrition education and an emphasis on safety. Development will be encouraged through the use of puzzles, beads, scissors, crayons and pencils, peg boards, play dough, and other manipulative toys and games. Activities designed to assist in social-emotional development would include such things as dramatic play and puppetry, story time, conversation time, lock play, water and sand play, music and movement, and creative art. Activities designed to assist in intellectual development would include block play; table games which encourage sorting, matching, classifying, making comparisons, counting, 1-1 correspondence, naming, describing, memory skills, sequencing, etc. as well as activities which encourage language development, mathematics, science and art. The environment and program are carefully planned to meet the needs of young children for play, companionship, and individual attention. The program is flexible, recognizes children as individuals and provides for development at their own pace. There is a dependable sequence of daily events and a clear orderliness to the arrangement of equipment and materials to provide stability so that children can gain confidence in their surroundings. Emphasis is put on developing a positive self image in each child to foster competence, dignity, a sense of independence and pride in oneself.
Distinctive Features
? Audio-visual modules covering the four language skills listening, speaking, reading and writing ? Guidelines to simulate the development of concepts that encourage children to think and work on problems ? Proven strategies and techniques to help children listen, learn and express themselves fluently, accurately and appropriately. ? Stimulates thought and discussion about distinctive strategies and techniques to meet specific needs in the classroom.
Our services include:
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? ? ?
Highly qualified staff trained in childcare Uninterrupted service during normal school vacations Activity program consistent with each child’s stage of development, preferences, and needs Balanced nutrition Advisory services Varied didactic material of excellent quality that provides children with different learning opportunities and space
? ? ?
Advantages include:
? ?
Personalized attention, which guarantees the good care of your child Sensitivity and an open attitude toward different nationalities and cultures Assistance in getting admission to the formal education system
?
Above all, the Day Care Facility seeks to encourage healthy physical, intellectual, and emotional development in the children under its care. To do so, it has recourse to various indoor and outdoor activities that are based on children’s real needs and interests, within a context of respect and loving concern. A child’s first years are the most important. The care and principles a child receives at this age will be key to ensuring their harmonious development as human beings and a satisfactory relationship with others. Thus, "Preparing children for life means allowing them to discover their own potentialities early in life and helping them in their process of self-discovery."
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PHOTO GALLERY
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TECHNICAL FEASIBILITY – 1
Technical feasibility study of any project is generally based on the nature or size of the project. This phase of feasibility study includes – technology selection requirement of plant, machinery and equipments, utilities, miscellaneous fixed assets, preliminary sites, building and interior design work, etc. A large capital is required for providing services at the time of inception of the crèche.
Fixed assets:
In order to enable smooth working of the crèche, it will be well - equipped with various tools and facilities. The details regarding the quantity and cost of equipments with Vatsalya are mentioned in the following table: Sr. No. Particulars No. Cost of per units unit(in Rs.) 1 1 16667 12000 Cost per center(in Rs.) 16667 12000 No. of Total Centers cost(in Rs.) 3 3 50001 36000
1 2
Computer Sofa - set (3 SEATER+2CHAIRS)
3
Kenstar Air conditioner(1.5 tn) Model :KT 18 HT
1
12000
12000
3
36000
4
Refrigerator
1
10000
10000
3
30000
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5
Steel Almirah "78X36X19"
1
4300
4300
3
12900
6
Tables “3X2”
1
975
975
3
2925
7 8 9 10
Executive Chair Chair(wooden) Chair(plastic) Racks "72X36X18"
1 2 3 3
2200 1025 250 1750
2200 2050 750 5250
3 3 3 3
6600 6150 2250 15750
11
Kurl-on Mattresses
8
2500
20000
3
60000
12
Eureka- Forbes Aqua guard
1
5000
5000
3
15000
13 14
Samay Wall clock Cd’s
5 6
300 -
1500 1495
3 3
3000 2990
The above equipments will be purchased by Vatsalya from the following suppliers:
Furniture
158, Ramdev industry est, Shah-wadi bus stop Nr Aashish Nursery
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Narol.
Fan
Jay engineering works ltd, Ashram road.
CD’s
Maxcel computer, Ghatlodia.
Computer servicing & services
Sujan tower, Adeshwar, Ankur
AC
Samantar sales & services Ambawadi.
Switches
Nutan electricals, Ghatlodia.
Computer
Wipro Driving road, opp central bank of India
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CD's
TOPICS Rs.
Stories for good habits Education CD's health and hygiene Body parts Moral values (2 CD's) Rhymes and poems
175 175 350 495 300
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LOCATION ANALYSIS
Location analysis is an important part of the feasibility of any project. At this stage we justify the selection of our location. Location plays an important role in the success of any business venture. A crèche should be located at a place where it is easily accessible by the people. While deciding upon the location we considered various factors like ? The acceptability of the concept of crèche among the residents of the area and other nearby areas ? The demand for such facility in different areas ? The accessibility of the crèche ? The willingness and ability of the people to pay for such services The criteria that we considered while deciding the location are as follows:
1. Accessibility:
Vatsalya is located at Ramdevnagar, Gurukul and Bopal which are the developed areas or developing areas. These are residential areas where there exists substantial market due to the acceptability of the concept of crèche.
2. Water and Power supply:
Vatsalya’s water requirement per day is 15000 litres. It will get the required supply from Ahmedabad Municipality. Electricity will be provided by the Torrent AEC at the rate of Rs. 3.4 for 1 unit. The total monthly power consumption is 1470 units.
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3. Acceptability of the concept:
Many parents are skeptical about sending their child to crèche. Their major concern being the safety of the child and the price of the service. This concept is not well-accepted by the people in certain areas so the willingness of the people to send their child to crèche and their ability to pay for the same is an important factor in deciding the location.
4.Others:
Other factors that were considered while deciding the location were prices of the land and building, rent of the building and legal formalities. So we can conclude that the location of the crèche is a significant variable in the economic analysis and feasibility study of the project. After considering the above factors we have decided to take the land and building on rent.
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LAYOUT AND SPACE ANALYSIS
Total plot area:
The total plot area for the crèche at each center is around 4360 square feet.
Total construction area:
The total construction area is 3171 square feet.
Garden:
There is a garden at each center for the outdoor activities of the kids. Total garden area is 31’-9”×15’-00” square feet.
Swimming pool:
There will be a small toddler's pool at each center of the area 15’-00”×13’-00” square feet.
Sleeping room:
There will be two sleeping room at each center, area being 15’-00”×13’-00” square feet.
Toddler’s room:
The kids in the age group of 6 months to 13 months will have a separate room specially designed for them. The room with the total area of 11’-00”×13’-00” square feet will have interiors of attractive and bright colors.
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Activity room:
The kids in the age group of 13 months to 6 years will be looked after by the care taker in the activity room. This area will be used for all the indoor activities of the children, lunch and special events like theme days. There will be 2 such activity rooms at each center. There area will be as follows: Center Center 1 Center 1 Center 1 Activity room Activity room 1 Activity room 2 Activity room 3 Area 11’-6”×12’-00” square feet 14’-6”×13’-3” square feet 19’-00”×12’-00” square feet
Kitchen:
This kitchen or the cooking area will be on the first storey and will be a restricted region. The area for the same is 11’-00”×13’-00” square feet.
Stores:
The total store area is16’-00”×12’-00” square feet. The stores will be used to maintain the inventory.
Open area:
The open area at each center besides garden is 10’-00”×15’-00” square feet. This open area will be used for the outdoor activities of the children. The following are the layout of our crèche:
LAYOUT
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ORGANISATION STRUCTURE
JOB ANALYSIS
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1. Head:
Job specification:Job title: - Head. Education: - Graduate in any discipline and should have some basic knowledge of computer. Physical and health: - Emotionally and physically stable. Appearance: - Smart and wearing formal dressing. Mental ability:-Good at calculations, should be able to handle stress at difficult times, well presence of mind. Special ability: - Good command over English, Gujarati, and Hindi languages, polite, co-operative, and good convincing power. Work-experience: - Minimum 5 years’ experience in any established organization.
Job description:Reports to: - Directors. Supervises: - Caretakers, aaya, cook, gardener, and watchman. Functions: 1. Monitoring all the day to day affairs of the organization. 2. Carrying out the admission procedure. 3. Counseling parents at the time of admissions. 4. Handling the parents’ meeting arranged every week.
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5. Motivate all the subordinates. 6. Look after general maintenance work of care rooms, kitchen, garden, etc. 7. Check quality standards of services. 8. being aware of latest innovative things taking place in the industry. Duties:1. Prepare monthly reports of each and every transaction taking place in the organization. 2. Report to the directors every week. Responsibilities:The head will be held responsible by the directors and parents for any discrepancy in the facility provided by the organization. Any issue related to the safety and health of the children. Job characteristics: - He/She can use office computer, phones, internet, papers, stationary, calculators, children’s files, etc for his tasks.
Job specification:-
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2. Care takers:
Job title: - Care taker. Education: - H.S.C. passed out. Physical and health: - Mentally and physically stable. Appearance: - Female with good speech and smart appearance. Special ability: - Enthusiastic, caring about and loving children, fluent in English, Hindi and Gujarati languages, good communication skills. Work-experience: - Minimum 2 years’ experience in taking care of babies.
Job description:Reports to: - Head, directors. Supervises: - None Functions: 1. Taking care of safety and health of children. 2. Taking care of taste and preferences of children in terms of feeding and playing. 3. Teaching mannerisms to children. 4. Counseling parents in the weekly meetings. Duties:1. Prepare files of all the children individually. 2. Report daily to the head and being punctual.
Responsibilities
age1She will be held responsible by the head for any problem related to child’s safety and health.
Job characteristics: - She can use office phone, stationary items, children’s file, etc for her work.
3. Aaya:
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Job specification:-
Job title: - Aaya. Education: - Primary schooling completed. Physical & health: - Mentally and physically stable. Appearance: - Female with neat and clean appearance. Special ability: - Caring nature and loving children. Work-experience: - Minimum 2 years’ experience in baby care.
Job description:Reports to: - Head, directors. Supervises: - None. Functions: 1. Cleaning the organization premises. 2. Cleaning the utensils in the kitchen. 3. Serving food to the children and feeding small babies. 4. Making the babies sleep. 5. Washing the dirty clothes of the children.
Duties: 1. Provide hygiene ambience. 2. Report daily to the head and being punctual. 3. Be neat and clean in the work. Job characteristics:- She can use all the cleaning equipments of the organization.
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4. Cook:
Job specification:Job title: - Cook Physical & health: - Emotionally and physically stable. Special ability: - Good at cooking, aware of all the nutritious food given to the children, aware of new dishes and snacks. Appearance: - Neat and clean. Work-experience: - Minimum 1 year’s experience in cooking at professional level.
Job description:Reports to: - Head, directors. Supervises: - None. Functions: 1. Cooking healthy food for children 3 times in a day. 2. Serving the children. 3. Buy fresh milk, fruits, and vegetables daily as per requirement as specified in the weekly menu. 4. Purchasing grains, taste makers (masalas) etc including each grocery item needed for the kitchen. Duties: 1. Provide all the information to the head regarding expenses incurred by him/her daily. 2. Report daily to the head on time.
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Responsibilities:-
He/She will be held responsible by the head for any deterioration in food quality. Job characteristics: - He/She can use all the kitchen equipments including refrigerator, oven, utensils, etc.
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5. Gardener:
Job specification:Job title: - Gardener. Physical & health: - Physically and mentally stable. Special ability: - Well aware of gardening techniques, land, plants, flowers, and trees’ care. Work-experience: - Minimum 2 years’ experience in gardening.
Job description:Reports to: - Head, directors. Supervises: - None. Functions: 1. Watering and cutting plants as well as grass. 2. Keeping the garden clean. 3. Growing new plants. 4. Fertilizing the plants. Duties: - Reporting daily to the head. Job characteristics: - He can use all garden equipments.
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6. Watchman:
Job specification:Job title: - Watchman. Education: - Primary education, trained in N.C.C. for minimum 2 years Physical & health: - Good health, emotionally stable, stout body and sturdy Special ability: - Well behaved and honest, co-operative, alert. Work-experience: - Minimum 3 years’ experience in any established organization.
Job description:Reports to: - Head, directors. Supervises: - None. Functions: 1. Keep noting entry of all guests and children. 2. Help guests in parking vehicles. Duties: - Reporting the head daily.
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Costs and estimated requirement of manpower:Sr.no. Designation Salary (per month) (per person) 0 5000.00 1500.00 1000.00 2000.00 400.00 2200.00 12800.00
1. 2. 3. 4. 5. 6. 7.
Partners Head Care takers Aaya Cook Gardener Watchman Total
Compensation Package:For the welfare and for retaining of the employees, “Vatsalya” will be providing certain monetary benefits to its employees. The details of the same are described in the following table: Allowances Bonus Amount 1 month’s salary (per annum)
Consumption of power & water:According to the utilities and the installed capacity of “Vatsalya”, the estimated daily requirement of water will be 15000 liters whereas the electricity and power would be 1470 units per month. The total power expenses per month for the same would amount to Rs. 4998. The club will be getting the services of
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Torrent Power for the power oriented facilities. The facilities relating to water will be provided by Ahmedabad Municipal commission.
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MARKETING FEASIBILITY
One of the shortest definitions of marketing is “meeting needs profitably”. In this competitive world only unique service doesn’t ensure sales. Marketer has to make constant effort to improve his service and has to use various media vehicles to make a mark on consumers mind. Marketing feasibility is a study which involves inspection of surrounding community, identification of existing competition and determination of market areas based upon competition, natural or psychological barriers and other market area influences. A market feasibility study involves the following steps: 1. Situational analysis 2. Collection of secondary data 3. Market survey
1. SITUATION ANALYSIS
The service sector is the fastest growing sector in India now. Family structure and the role of women within the family have changed significantly in the last two decades. Today, over one-half of the mothers who have preschool children are employed outside the home, and nearly an equal number are single parents. More and more parents need to turn to non-family members to help care for their children while they are employed. Supplementary care of young children by non-family members is not new, however. Throughout history families have needed to rely on others to watch over their children.
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2. COLLECTION OF SECONDARY DATA
In order to achieve the objectives of marketing feasibility we have gathered information from the following sources. ? Internet ? Sophia daycare ? Silver bell daycare ? Tulsi playgroup ? Anmol daycare
3. MARKET SURVEY
It is a systematic and objective process of generating information for use in making marketing decisions. In order to study the market feasibility of crèche we have conducted a market survey on the same.
Objectives
? To know the potential demand for crèche in Ahmedabad ? To know the facilities parents expect from crèche ? To know about the factors considered by them in taking the decision regarding daycare ? To know what is the future growth of this service ? To know the satisfaction level of the consumers with the facilities provided by present daycare centres ? To know the consumer capacity to pay for the service ? To know the level of competition in the industry
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Target Population
Since Ahmedabad is a mega city and the domestic market is continuously expanding, the escalating economy has caused the employment opportunities to increase with the result that more women have entered the workforce. This, along with the increase in disposable income has resulted in the increase demand for crèche. Hence our major target market comprises of workingwomen and others who are willing to send their child.
Sample Selection
We have surveyed 300 respondents from different areas of Ahmedabad city falling under different income groups.
Questionnaire
Keeping in view the objectives of the survey and the target market, we have designed the questionnaire as given below.
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QUESTINNAIRE FOR THE MARKET SURVEY OF CRECHE
(BABY SITTING/CHILDCARE CENTERS) N.B.: The details provided in the questionnaire will be kept confidential and used for study purpose only. 1. Name: ____________________________________________________
2. Area: _____________________________________________________ 3. Occupation: a. b. c. d. 4. Income level: Service Business Homemaker Others_________
• Below 10000 • 10000-15000 • 15000-25000 • 25000& above 5. Mark (? ) the age group in which your child falls? • 6 months to 1 year • 1 year to 3 years • 3 years to 6 years • Above 6 years If you send your child for baby sitting, fill section- A and C If you want to send your child for baby sitting, fill section – C If you don’t send your for baby sitting, fill section – B
SECTION-A
1. To which babysitting center you send your child? Specify: ________________________________________ 2. What are the timings? ______________________________ 3. How did you get to know about this babysitting center? ? Advertisements in: • Newspapers • Hoardings • On local channels (TV adds)
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• On other channels (TV adds) ? Friends and relatives ? Others: ____________________________________ 4. Which facilities are available there? • • • • • • • • Food Proper Hygiene and Sanitation Transportation Entertainment Education Drop-in facilities Safety Others:______________
5. Charges paid (Per month):_____________________ 6. Does your baby-sitting center take care of your child for following? • • • • Neat Homely atmosphere Ample of toys Inculcating values, attitudes & mannerism
7. Does you child LOVE to goto Child-care center? • • Yes No GO TO SECTION-C _________________________________________________________________ _
SECTION-B
1. Why don’t you send your child for babysitting? • There is no babysitting center in the vicinity • Other members of the family are there to take care of the child • Facilities provided by nearby centers are inadequate • Timings are inconvenient • Others: ____________________________________ 2. If a new babysitting facility is established in future, would you like to send your child there? • Yes • No If YES, go to SECTION-C Page1
If NO, specify the reason: ___________________________________________________________
SECTION - C
1. Why do you send/ want to send your child for babysitting? • I am on job/attend to business or profession and there is no one to take proper care of child at home • I want my child to be involved in some constructive work • Others (Specify):_______________________________ • • • • • • • • 2. Which facilities do you expect from a baby care center? Food Proper Hygiene and Sanitation Transportation Entertainment Education Drop-in facilities Safety Others:____________________________
3. How much are you ready to pay for it? Rs.__________ (Per month) 4. Your preference for timings for babysitting:____________________ 5. What specifications would you wish to have at the child care centers? 1.______________________________________________________ 2.______________________________________________________ 3.______________________________________________________ THANK YOU FOR DEVOTING YOUR TIME TO FILL THE QUESTIONNAIRE
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MARKET DEMAND ANALYSIS
After surveying many housewives and working women in various areas of Ahmedabad city, we found out the following data:
1. Ratio of housewives and working women (In %)
SERVICE 61.98 PROFESSION 3.72 BUSINESS 15.29 HOMEMAKER 19.01
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The above chart gives details about the occupation of the people surveyed. As per our survey, 61.98% of the women surveyed belonged to service calss.19.1% of the women surveyed were housewives and 15.29% and 3.72% were involved in business and profession respectively.
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As shown in the chart maximum number of women surveyed belonged to the income group of Rs.10000 to Rs.15000 i.e. 35.54% followed by 32.23% belonging to income group of Rs.15000 to Rs.25000.22.73% women belonged to the income group Below Rs.10000 and 9.5% belonged to income group of Rs.25000 and above.
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3. Send the Child to Crèche
YES 47.52 % NO 52.48 %
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Our survey reveals that 47.52% of the women surveyed send their child to crèche while 52.48% of the women surveyed don’t send their child to crèche. The reasons are varied which are discussed later on.
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4. Wish to Send Their Child to Crèche
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Our survey has also found out that there is tremendous market scope for us. While 47.52% of the women surveyed are already sending their child to crèche and an additional of 20.25% of the women surveyed don’t send but are willing to send their child to crèche.
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5. Age and Crèche relationship
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As per our survey maximum numbers of children going to crèche are in the age group of 1 to 3 years i.e. 48.98%. This followed by 26.53% of children from age group of 6 months to 1 year and 24.49% from the age group of 3 years to 6 years. Our survey shows that no children above the age of 6 years take the services of crèche.
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6. Knowledge of Crèche
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As per our survey friends and relatives were the most important means of getting information about the crèche with 65.22% women claiming to have got the information about the crèche from their relatives. Hoardings, local channels and newspaper were the other sources of getting information about the crèche with their respective percentages being 26.96%, 16.52% and 6.09% respectively.
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7. Facilities Provided (In %)
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The survey shows that hygiene and sanitation, safety and entertainment were the main factors considered by women while sending their child to crèche with their respective percentages being 97.39%, 93.04% and 89.57% respectively. Entertainment with 89.57% and food with 82.61% were other important factors. Besides transportation and drop-in facility were also given importance with their respective weights being 15.65% and 21.74% respectively. Other facilities demanded were motherly touch extra curricular activities, picnics and more of outdoor activities.
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8. Additional Care
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As per the survey parents also looked forward to neatness, homely atmosphere, providing toys and inculcating values and mannerism in the child from the crèche. The most important thing that parents look forward to is homely atmosphere with 96.52% followed by neatness with 90.43% and instilling values and mannerism and toys with 80% and 79.13% respectively.
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9. Child loves to go to Crèche
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As per the survey 87.83% respondents said that there child loves to go to crèche and only 12.17% respondents said that there child is reluctant to go to crèche.
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10. REASONS FOR NOT SENDING THE CHILD TO CRECHE
NO CRECHE AVAILABLE 13.39 % FAMILY MEMBERS 51.18 % INADEQUATE FACILITIES TIMINGS ARE AT CRECHE INCONVENIENT OTHERS 7.87 % 4.72 % 12.60 %
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The above chart shows the reasons for not sending the child to crèche. Majority of the respondents who didn’t send their child to crèche did so because other family members were there to take care of the child i.e. 51.18%. Besides this other reasons for not sending the child to crèche are unavailability of crèche in the vicinity, inadequate facilities of crèche and inconvenient timings. Other reasons include lack of trust in the crèche, price, etc.
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11. Would Like to Send Their Child to Crèche In Future
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The survey shows that out of the respondents who didn’t send their child to crèche 38.58% respondents would like to send their child to crèche while the rest of 61.42% respondents are not willing to send their child to crèche.
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12. Willingness to Send the Child to Crèche In Future (Reasons)
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As per the survey 48.89% respondents are willing to send their child to crèche to keep the child engrossed in some constructive work. While 45% of the respondents want to send their child to crèche because they are working and there is no one to take care of the child at home. Other 6.11% respondents are willing to send their child to crèche for reasons like child starts learning at an early age, they (respondents) can be free for a while and to engross the child in extra activities.
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13. Facilities expected
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The above chart shows that safety of their child is the highest concern for the parents. This is followed by entertainment hygiene, education, food and transportation.
7PS OF MARKETING
The tale of peddling services is as old as the hills. But never has a period in business history seen such an aggressive marketing of services. No business prognosticator could have forecast such a brutal light for customer money, such a struggle for existence & such revolutionary changes in the service industries to satiate the escalating expectations of consumers. In services, from airlines to education, the market players are going out of their way to pamper the buyers & to cajole them with new features, fresh perks, lower prices, more benefits &choices wider than ever to choose from. And, as an entirely new set of competitors is entering the industry to establish an enhanced meaning of value to customers, all the players are being compelled to bow to the pressure & to match with their offerings.
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WHAT IS SERVICE?
“A service is an act or performance offered by one party to another. Although the process may be tied to a physical product, the performance is essentially intangible and does not normally result in ownership of the factors of production.”
CRECHE AS SERVICE:
Recent data provided by the Central Statistical Organization (CSO) in the Ministry of Statistics and Programme Implementation, Government of India indicates that the services sector currently accounts for more than half the country’s GDP. According to the quick estimates for 2005-06, the share of the services sector in GDP at factor cost stood at 54 per cent. This proportion had stood at just over 52 per cent two years earlier in 2003-04.
India, State, Union territory INDIA
Place of residence
Total Total Workers Population (Women) (Women) (Main + Marginal) 494828644 359817177 135011467 23178405 14653860 8524545 127048454 111455737 15592717 6497868 5721030 776838
Economically active female population (In %) 25.7 31.0 11.5 28.0 39.0 9.1
Total Rural Urban
Gujarat
Total Rural Urban
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Statewise Distribution of Male and Female Population and Sex Ratios India, States and Union territories Persons * Population Sex ratio Males Females (females per 1000 males)
INDIA
1,027,015,2 531,277,0 495,738,1 933 47 78 69 50,596,992 26,344,05 24,252,93 921 3 9
Gujarat
Source: Census of India, 2001
With increased opportunities for employment for women and the need to supplement household income more and more women are entering the job market. With the breaking up of joint family system and the increased phenomenon of nuclear families, working women need support in terms of quality, substitute, and care for their young children while they are at work. There has, however, been very slow growth of Crèche/ Daycare facilities, resulting in failure to meet the needs of working mothers in terms of extent, content and quality of services. Effective day care for young children is essential and a cost effective investment as it provides support to both the mothers and young children. It is also a protection measure as it addresses issues such as child labour, school drop outs, child prostitution, out reach for medical and health programme female literacy etc., Hence, there is an urgent need for improved quality and reach of child day care services for working women among all socio-economic groups in both in the organized and unorganized sectors. The need for child care services has been emphasized in the National Policy for Children, 1994, National Policy for Education, 1986 and National Policy for Empowerment of Women, 2001 and the National Plan of Action for Children, 2005. The Parliamentary Standing Committee on demand for grants for the year 2002-03 has also pointed out that all sections of the society should be allowed to avail the services of the crèches. Labour Legislations also contain provisions for child care facilities for women workers. The National Common Minimum
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Programme also emphasizes enhancement of child care and development services in the future. Thus there is need for an expanded and effective scheme for childcare facilities.
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MARKETING MIX:
Promotio n Plac e People
Physical Environme nt
THE MARKETING MIX
Product Proce ss Price
The recent growth in the daycare sector means that marketing has become a high priority not only for the play-groups but also for the crèches. In order to market itself, each crèche needs to develop a marketing strategy that includes different elements.
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Service Marketing mix consists of the following 7Ps of marketing. ? Product ? Price ? Place ? Promotion ? People ? Physical evidence ? Process Theoretically, each of these 7Ps can be controlled, and manipulated by the marketer. A marketer must come up with a mix that clearly differentiate its products from those of its competitors, simultaneously considering the corporate goals.
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THE FIRST ELEMENT-PRODUCT:
Traditionally, the term refers to what the business or non-profit organization offers to its prospective customers or clients. In other words,
PRODUCT MEANS:
“A good , service or idea that offers a bundle of tangible & intangible attributes to satisfy consumers. However, in service there is no or only a little tangible element because of which they are considered as benefits which are offered to the target market.” Here, we are classifying crèche infrastructure as product of a crèche service, since it requires the element of marketing mix to attract the consumers, popularly known as the members of crèche. The product is a constant variable and in our analysis is categorized as “THE CRECHE SERVICES”. These services include food, garden, sleeping room and activity room.
PRODUCT LEVELS
There are five different product levels, each of which represents a customer value hierarchy. These product levels can be understood as below:
? CORE BENEFIT:
It is the fundamental benefit or service that the customer is buying. Incase of crèches, the core benefit that the customer is CARE.
?
BASIC PRODUCT:
It includes the basic as well as the functional attributes of a service i.e. safety.
?
EXPECTED PRODUCT:
It is set of attributes or conditions that a customer normally expects. The consumers expects the clubs to provide them with clean rooms, tasty & hygienic food and safety.
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?
AUGMENTED PRODUCT:
It consists of those services that meet the customers’ desires beyond expectations. In order to attract more& more customers, a crèche provides nice ambience, teaching aids, playing, gardening.
?
POTENTIAL PRODUCT:
It is the maximum possible level up to which a marketer can provide the augmented and the expected product in the future. The potential product for a crèche refers to the customized services facilities for each member.
Potential Product
Counseling
Augmented Product
Teaching Aids
Expected Product
Hygienic food, clean rooms
Basic Product
Safety
Core Benefit
Care
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Product Hierarchy:
? NEED FAMILY:
A need family consist of the core need that underlines the existence of a product family. The need family for a care centre is rest, care, peace, entertainment, eco-friendly environment etc.
?
PRODUCT FAMILY:
All the products classes that can satisfy a core need that with reasonable effectiveness are included in the product family. In the case of crèches the product family consists of food, swimming, sports, games, planting, and basic learning.
?
PRODUCT CLASS:
A group of products within the product family recognized as having a certain functional coherence are a set of product class. The product class includes pounds, sleeping room, kitchen, game section, garden, wings.
?
PRODUCT LINE:
A product line is a group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same channels or fall within the given price ranges. Here the product line is day-care centers, play groups, and nursery.
?
PRODUCT TYPE:
A product type consists of a group of items within a product line that shares one of the several possible forms of the products. In our context it is a ‘CARE CENTER’.
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ITEM: ‘Vatsalya’- a crèche PRODUCT TYPE: Care center PRODUCT LINE: Nursery, play groups, day-care PRODUCT CLASS: Kitchen, garden, games PRODUCT FAMILY: Food, swimming, games, and planting NEED FAMILY: Safety, rest, peace, entertainment, and enjoyment
PRODUCT CLASSIFICATION:
Product can be classified into 3 categories according to their durability and tangibility. ? Durables ? Non-durables ? Services A crèche is service consisting of the tangible evidences like crèche building.
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THE SECOND ELEMENT – PRICE
The second p of marketing mix is price. Price means “amount of money charged for a product or service, or the sum of values that consumers exchange for the benefits of having or using the product or service”. In other words, price refers to the value that is charged for a product or a service. Considerations include whether a seller charges the same amount all of the time or vary it in some way. Varied pricing could occur according to geography, time-frame or volume. Additionally, with a service, price can be varied according to the level of service. Vatsalya follows unique pricing policy. It charges Rs. 400 per hour per month per child.
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THE THIRD ELEMENT – PLACE
Delivering a service to customers involves decisions about where, when, and how. A service product and its means of distribution and delivery are often closely linked; In case of people-processing services, the nature of delivery system has a powerful impact on the consumers’ experience. For high contact services, the design of the physical environment and the way in which the task are performed by customer-contact personnel jointly play a vital role in creating a particular identity for a service firm. Similar is the case with the day care center. Vatsalya is located at: Lane no. 15, Plot no. 285, Satyagrah Chhavni, Ahmedabad. Bunglow no. 10, Devansh bunglows, Near Surdhara circle, Ahmedabad. Shyam Villa Near Vasant Bahar-1 Bopal
Pic map
We have selected this site because of the following reasons: Our survey shows that the concept of crèche is picking up among the people residing in these areas. Many working women reside in this area and are willing to send their child to a crèche. People are also capable of spending on these type of services residing in these areas.
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THE FOURTH ELEMENTPROMOTION
Our next P is Promotion. No company can win if its products and offerings resemble every other product and offering. Therefore each company and offering must represent big idea in the mind of the target market and this can be done very well with the help of proper promotion. Promotion can be defined as “Any act or activity to inform the customers of the existence of product or service in order to persuade them to buy.” Promotion helps in developing personal relations with our clients. It also helps to give the whole idea a professional look so as to win customer’s confidence in our abilities to deliver the services efficiently and effectively. Following are the promotional tool that we use:
? Advertisement ? Patronage
ADVERTISING
Advertising is any form of impersonal communication which either induces or influences or informs the consumer to buy the product. There are major decisions to be taken while developing an advertising program, known as “the five Ms”:
?
MISSION:
It is a specific task and achievement level to be accomplished with a specific audience in a specific period of time. We will be opting for Informative advertising in order to make people aware of such a facility where they can leave their child without having any tension regarding his safety and other things.
?
MONEY: In order to know whether we are spending the right amount,
we need to consider certain factors while setting the advertising budget. These factors include the followings:
o
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Stage in the product life cycle: As our service is in the introductory stage, we have built sufficient advertising budget to create awareness and to gain consumer trial.
o Market share and consumer base: However there is a trend not to advertise much in this industry, we will be pouring sufficient amount of money for this purpose. o Competition and clutter: Competition is also one of the reasons for advertising. o Advertising frequency: We will be spending considerable amount of money in advertising in the initial stage. But gradually, we will be reducing this amount. o Product substitutability: As our service is not less-welldifferentiated so we need to have an effective advertising.
?
MESSAGE: A good ad normally focuses on one or two core selling
propositions. There are many couples who are working or who lives in nuclear family where there is no one to take care of their children. So, our main aim is to provide safety to their children. Therefore, our ads should basically target such couples.
?
MEDIA: After choosing the message, our next task is to choose media
to carry it. Media selection is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience. Here, we have used following advertising medias: o Print Media: This type of media provides high flexibility and broad coverage. It creates a lasting impression in the minds of people.
?
Newspaper: Because of their self spaced nature, newspapers can provide much detailed product information and can also effectively communicate user and usage imagery. Newspapers are highly flexible and they have good local market coverage with broad acceptance. Along with the credibility and prestige it has a long life too. We have given our advertisements in English daily “The Times of India” as well as in Gujarati daily ”Gujarat Samachar.” Hoardings: As we have conducted our survey on market research of such business, we have come to know about the area with maximum demand of such Child Care Centers. So, in those areas we will be using Hoardings as a means of advertising.
?
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?
Leaflets and Brochures: We have decided to distribute leaflets at various schools, play group schools and at various offices in order to make people aware of our establishment.
?
MEASUREMENT: With the use of above media and message, we
would be able to reach all the classes of people.
Advertising Budget:
In order to market the services of ‘Vatsalya’, we would incur an annual advertising expenditure of around Rs. 74,448. ‘Vatsalya’ is going to advertise its services and is going to inform the customers through both print media which includes newspaper, hoardings and leaflets and brochures; as well as electronic media that includes local cable channel and radio.
News paper The Times of India Image B/W Page Last Area(cm ) 12 Rate 600 Cost 7200 Frequency 2 Total Cost 14400
Divya Bhaskar
Page B/W 3 14 400 5600 Color Last 22 800 17600 Classified (10 word Advertisement) Rs.194.6 × 50 Adds.
1 1
5600 17600 9730 47330 27118 74448
Total Cost of Advertisement in News paper Plamplet 13559 no × 2 Rs. Total cost of Advertisement
PATRONAGE
The best way to hold customers is to constantly figure out how to give more or less. For this reason, ‘Vatsalya’ will provide some discount benefits to its permanent members or who has completed two years with us.
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THE FIFTH ELEMENT- PEOPLE:
It is rightly said that-“ Employees represent the organization to the customers and a service company can be only as good as its people.” A crèche service is a performance and it is difficult to separate the performance from its employees who provides the services. Investing in recruiting, training, and retaining of the employees means investing in service quality. So in order to constantly improve the quality & the image of crèche. ‘Vatsalya’ follows the following polices for the welfare of its employees .
Allowance:
Bonus – 1 month’s salary.
People are important in service marketing because? People deliver the services ? People get the satisfaction ? Service become successful by the people ? Company gets goodwill and image. Employees represent the organization to the customers in service marketing. If these employees are not given training in how to go about face to face customers contact, the entire marketing effort may not prove to be effective.
FACTOR MOTIVATING EMPLOYEES:
Ambience of the place, pay package, non-cash benefits, allowances, leaves, work culture, position, company policies.
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THE SIXTH ELEMENT- PHYSICAL EVIDENCE:
Physical evidence means the environment is delivered and any tangible goods that facilitate the performance and communication of the service. On the basis of perceptions on tangible clues the customer makes the purchase decision. Hence, physical evidences like I-card, counseling- book, furniture etc are equally important for a crèche, as it is a service company. Diaries, calendars, note pads, stationary, etc are the peripheral evidences in cases of a club where as the crèche building, garden etc are the evidences. The 3 main influential factors of the physical environment are –ambience, design, and the behavior.
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These factors customer will look into clues before rendering the services.
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THE SEVENTH ELEMENT – PROCESS:
Process means procedures, mechanism and flow of activities by which a service is acquired. Process decisions radically affect how a service is delivered to customers. In order to provide its members with the best services, ’Vatsalya’ has broken its services into several logical steps, and standardized them through constant and updated training to its employees. The following points were taken into consideration while designing the process flow chart. ? Professional approach for day to day administration and operations ? Following well defined code of conduct by all employees ? Ensuring security and safety of members as well as employees ? Maintaining hygienic and clean conditions ? Regularly reviewing number’s requirements and suggestions ? Implementing international standard for quality management ? Democratic approach of management
RELEVANCE OF PROCESS MANAGEMENT:
? To avoid error ? To increase the quality of service ? To increase the standardization. The process flow-chart of ‘Vatsalya’ is as follows:
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Children enter the premises
Watchman (Entry)
Office
Entry of children in the register
Services Food Hygiene & sanitation Entertainment Education Safety Office Entry of children’ s departur e Avail service s Children go into the room
SERVICE BLUEPRINT
Children leave the premises
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LEASE AGREEMENT
Agreement-1:
This agreement of “LEASE” made this 1st April, 2007 between Mr. XXX, lane no. 15, Plot no. 285, Satyagrah Chhavni, Ahmedabad, called “LESSOR” which expression shall unless excluded by or repugnant to the content (include his heirs, successors, executors, administrators, legal representative, and assignees) of the ONE PART and “Vatsalya”, a partnership firm, Ahmedabad hereinafter called the “LESSEE” which expression shall include its partners, their successors, and assigns of the OTHER PART. That the “LESSOR” hereby allows the “LESSEE” to use the following described premises located at address having an area of 4360 square feet.
NOW THE DEED WITNESSETH AS FOLLOWS: 1. That the “LESSEE” shall pay to the “LESSOR” of the premises a rent of Rs.40000 (Rupees Forty thousand only) per month in advance or before 7th of each English Calendar monthly rent. 2. That the “LESSEE” shall pay the Electric charges separately which shall be exclusive of the monthly rent. 3. The lease agreement is granted for a period of 6 years commencing from 1st April, 2007 and the rent stands from that date. This agreement can be renewed for a further period with the consent from the “LESSOR” with a mutually agreed hike in the monthly rent. 4. After the premises being taken on rent for 6 years, “LESSEE” shall purchase the premises from the “LESSOR” as per the prevailing market prices at that point of time or may renew the lease on mutually agreed terms. 5. That the “LESSOR/LESSEE” shall have an option to terminate this agreement by giving one month notice from either side will be sufficient to terminate this agreement and peaceful possession back to the “LESSOR”. 6. That the “LESSEE” shall not sublet the premises in part or whole to anybody.
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7. That the “LESSEE” shall not carry out any structural addition to the building layout, fittings, fixtures without the written consent of the “LESSOR”. 8. That the “LESSEE” shall bear the current day-to-day minor repairs w.e.f. 01/04/2007. 9. That the original copy of this agreement will be retained by “LESSOR”. 10.All the expenses like stamp duty, document, registration charges, legal fees, etc. will be shared by both the parties equally. The “LESSOR” shall deliver the premises to the “LESSEE” complete in all respect duly repaired with electric fittings like fanstube lights, ward robes with 2 keys, night bulbs, sintex water tanks-2 , fix furniture in kitchen, and water connection. And “LESSOR” also agrees that the “LESSEE” paying the rent hereby (reserved and performing the conditions herein contained) shall peacefully and quietly possess and enjoy the said premises during the currency of the agreement without interruption or disturbance by the “LESSOR”. In witness whereof the “LESSOR AND LESSEE” have hereto set their hands in the day and year first written above.
(LESSOR)
(LESSEE)
(WITNESS)
(WITNESS)
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Agreement-2:
This agreement of “LEASE” made this 1st April, 2007 between Mr. XXX, Bunglow no. 10,Devansh bunglows, Near Surdhara circle, Ahmedabad, called “LESSOR” which expression shall unless excluded by or repugnant to the content (include his heirs, successors, executors, administrators, legal representative, and assignees) of the ONE PART and “Vatsalya”, a partnership firm, Ahmedabad hereinafter called the “LESSEE” which expression shall include its partners, their successors, and assigns of the OTHER PART. That the “LESSOR” hereby allows the “LESSEE” to use the following described premises located at address having an area of 4360 square feet.
NOW THE DEED WITNESSETH AS FOLLOWS: 1. That the “LESSEE” shall pay to the “LESSOR” of the premises a rent of Rs.32000 (Rupees thirty –two thousand only) per month in advance or before 7th of each English Calendar monthly rent. 2. That the “LESSEE” shall pay the Electric charges separately which shall be exclusive of the monthly rent. 3. The lease agreement is granted for a period of 8 years commencing from 1st April, 2007 and the rent stands from that date. This agreement can be renewed for a further period with the consent from the “LESSOR” with a mutually agreed hike in the monthly rent. 4. After the premises being taken on rent for 8 years, “LESSEE” shall purchase the premises from the “LESSOR” as per the prevailing market prices at that point of time or may renew the lease on mutually agreed terms. 5. That the “LESSOR/LESSEE” shall have an option to terminate this agreement by giving one month notice from either side will be sufficient to terminate this agreement and peaceful possession back to the “LESSOR”. 6. That the “LESSEE” shall not sublet the premises in part or whole to anybody. 7. That the “LESSEE” shall not carry out any structural addition to the building layout, fittings, fixtures without the written consent of the “LESSOR”. 8. That the “LESSEE” shall bear the current day-to-day minor repairs w.e.f. 01/04/2007. 9. That the original copy of this agreement will be retained by “LESSOR”.
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10.All the expenses like stamp duty, document, registration charges, legal fees, etc. will be shared by both the parties equally. The “LESSOR” shall deliver the premises to the “LESSEE” complete in all respect duly repaired with electric fittings like fans, tube lights, ward robes with 2 keys, night bulbs, sintex water tanks-2 , , fix furniture in kitchen, and water connection. And “LESSOR” also agrees that the “LESSEE” paying the rent hereby (reserved and performing the conditions herein contained) shall peacefully and quietly possess and enjoy the said premises during the currency of the agreement without interruption or disturbance by the “LESSOR”. In witness whereof the “LESSOR AND LESSEE” have hereto set their hands in the day and year first written above.
(LESSOR)
(LESSEE)
(WITNESS)
(WITNESS)
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Agreement-3:
This agreement of “LEASE” made this 1st April, 2007 between Mr. XXX, Shyam villa, Near Vasant Bahar-1, Bopal, Ahmedabad, called “LESSOR” which expression shall unless excluded by or repugnant to the content (include his heirs, successors, executors, administrators, legal representative, and assignees) of the ONE PART and “Vatsalya”, a partnership firm, Ahmedabad hereinafter called the “LESSEE” which expression shall include its partners, their successors, and assigns of the OTHER PART. That the “LESSOR” hereby allows the “LESSEE” to use the following described premises located at address having an area of 4360 square feet.
NOW THE DEED WITNESSETH AS FOLLOWS: 1. That the “LESSEE” shall pay to the “LESSOR” of the premises a rent of Rs.26000 (Rupees Twenty-six thousand only) per month in advance or before 7th of each English Calendar monthly rent. 2. That the “LESSEE” shall pay the Electric charges separately which shall be exclusive of the monthly rent. 3. The lease agreement is granted for a period of 10 years commencing from 1st April, 2007 and the rent stands from that date. This agreement can be renewed for a further period with the consent from the “LESSOR” with a mutually agreed hike in the monthly rent. 4. After the premises being taken on rent for 10 years, “LESSEE” shall purchase the premises from the “LESSOR” as per the prevailing market prices at that point of time or may renew the lease on mutually agreed terms. 5. That the “LESSOR/LESSEE” shall have an option to terminate this agreement by giving one month notice from either side will be sufficient to terminate this agreement and peaceful possession back to the “LESSOR”. 6. That the “LESSEE” shall not sublet the premises in part or whole to anybody. 7. That the “LESSEE” shall not carry out any structural addition to the building layout, fittings, fixtures without the written consent of the “LESSOR”. 8. That the “LESSEE” shall bear the current day-to-day minor repairs w.e.f. 01/04/2007. 9. That the original copy of this agreement will be retained by “LESSOR”.
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10.All the expenses like stamp duty, document, registration charges, legal fees, etc. will be shared by both the parties equally. The “LESSOR” shall deliver the premises to the “LESSEE” complete in all respect duly repaired with electric fittings like fans, tube lights, ward robes with 2 keys, night bulbs, sintex water tanks-2 , fix furniture in kitchen, and water connection. And “LESSOR” also agrees that the “LESSEE” paying the rent hereby (reserved and performing the conditions herein contained) shall peacefully and quietly possess and enjoy the said premises during the currency of the agreement without interruption or disturbance by the “LESSOR”. In witness whereof the “LESSOR AND LESSEE” have hereto set their hands in the day and year first written above.
(LESSOR)
(LESSEE)
(WITNESS)
(WITNESS)
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COST OF PROJECT
Sr. No. Particulars Amount(Rs.)
1 Equipments
292758
2 Interiors
262575
3 Preliminary Expenses
235710
4 Working Capital
40006
TOTAL
831049
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Equipments
Cost per Center No. Of center
Sr.No.
Description
Unit
Rate
To
Electrical Equipments
1 2 3
Computer
Air - Conditioner TV - DVD Refrigerator Aqua guard
1 1 1 1 1
16667 12000 9999 11800 6099
16667 12000 9999 11800 6099
3 3 3 3 3
4 5
Kitchen Equipments
6 7 Gas Stove Cylinder Kitchen ware 1 2 1000 1000 10655 1000 2000 10655 3 3 3
8
Bathroom Equipments
9 10 Buckets Mugs 5 5 30 10 150 50 3
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3
Miscellaneous Equipments
11 12 13
14 15 16 17 18 19 20 Vase Wall Clocks Idol CDs Water tubes Toys Cradles Wings, slides & sea-saw Paintings 2 1 3 1 6 1 1 60 800 10 12972 400 4220 900 200 130 1229 12972 4000 4220 1800 200 390 1229 1495 60 800 3 3 3 3 3 3 3 3 3 3
Communication Equipments(Telephone)
TOTAL
97586
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INTERIORS
SR.No. Description Unit Rate Cost per Center No. Of center Total Cost (In Rs.) 1 Sofa - Set 1 12000 12000 3 36000
2
Matresses
8
2500
20000
3
60000
3
Office Table
1
975
975
3
2925
4
Steel Almirah
1
4300
4300
3
12900
5
Executive Chair
1
2200
2200
3
6600
6
Other Chair
2
1025
2050
3
6150
7
Plastic Chair
3
250
750
3
2250
8
Racks
3
1750
5250
3
15750
9
chair table(for kids)
5
8000
40000
3
120000
Total
33000
87525
262575
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Preliminary Expenses
Sr. No. Particulars Amount(Rs.)
1 Cost of conducting the market survey
1500
3 Oil paint
216000
4 Legal Charges
8210
5 Cost of preparing Feasibility Report
10000
Total
235710
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WORKING CAPITAL REQUIREMENT
Particulars 1st Year (In Rs.) 1 .00 A) CURRENT ASSETS INVENTORY 19, 139.00 2 5,522.20 34,768.2 1 40,986. 37 56,6 53.09 2nd year (In Rs.) 3rd year (In Rs.) 4th year (In Rs.) 5th year (In Rs.)
B)
RECEIVABLES
253600
278208
390044.1 6
458787.1 1
495490.0 8
C)
Cash & Bank Balance
-
142566.1 2
244181.9 4
564587.3 5
1045904. 77
1)
Total Current assets
272739
446296.3 2
668994.3 4
1064360. 84
1598047. 93
2 .00
CURRENT LIABILITIES
A)
O/S Rent
96,000.00
100,800. 00
105,840. 00
111,132.0 0
116,688.6 0
B)
O/S Electricity Bill
5,000.00
5,250.00
5,512.50
5,788.13
6,077.53
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C)
O/S Telephone Expenses
2,133.00
2,239.65
2,351.63
2,469.21
2,592.67
D)
O/S Bonus
64,800.00
75,915.0 0
92,940.7 5
106,269.9 8
111,583.4 7
E)
O/S Salary
64,800.00
75,915.0 0
92,940.7 5
106,269.9 8
111,583.4 7
2)
Total current liabilities
232733
260119.6 5
299585.6 3
331929.2 9
348525.7 5
Total working Capital
40006
186176.67
369408.68
732431.55
1249522.18
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INVENTORY
Sr. No. Particulars Amount(Rs. ) (Per Annum) 1st year Amount(Rs.) (Per Annum) 2nd year Amount(Rs.) (Per Annum) 3rd year Amount(Rs. ) (Per Annum) 4th year Amount(Rs. ) (Per Annum) 5th year
1. A B C D E F G H I J K L M N
Stationary items Registers Files Loose Papers Pens & pencils Punching machines Charts Staplers & pins Letter pads Glue Calculators Paper weights Review booklets Visiting Cards Brouchers 174.00 37.50 35.00 40.00 10.00 17.00 18.00 125.00 11.00 62.50 8.00 30.00 250.00 450.00 182.70 39.38 36.75 42.00 10.50 17.85 18.90 131.25 11.55 65.63 8.40 31.50 262.50 472.50 191.84 41.34 38.59 44.10 11.03 18.74 19.85 137.81 12.13 68.91 8.82 33.08 275.63 496.13 201.43 43.41 40.52 46.31 11.58 19.68 20.84 144.70 12.73 72.35 9.26 34.73 289.41 520.93 211.50 45.58 42.54 48.62 12.16 20.66 21.88 151.94 13.37 75.97 9.72 36.47 303.88 546.98
2.
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Doctor’s Material
First aid material
500.00
525.00
551.25
578.81
607.75
3.
Toilet Items
A B C D E
Toilet Papers Napkins Soaps Doormats Sweeping items
32.00 125.00 113.00 75.00 208.00
33.60 131.25 118.65 78.75 218.40
35.28 137.81 124.58 82.69 229.32
37.04 144.70 130.81 86.82 240.79
38.90 151.94 137.35 91.16 252.83
4. Miscellaneous items
A B C
Dypers Pooja items Others
292.00 42.00 69.00
306.60 44.10 72.45
321.93 46.31 76.07
338.03 48.62 79.88
354.93 51.05 83.87
5.
Food items
A B C D E F G
Grains Pulses Oil Cerelac Spices Snacks Others
1,890.00 2,498.00 2,135.00 1,425.00 3,240.00 3,051.00 2,176.00
2,646.00 3,497.00 2,989.00 1,425.00 4,788.00 4,271.00 3,046.00
3,780.00 4,996.00 4,270.00 1,425.00 6,840.00 6,102.00 4,352.00
4,536.00 5,995.00 5,124.00 1,425.00 8,208.00 7,322.00 5,223.00
4,536.00 5,995.00 5,124.00 1,425.00 8,208.00 7,322.00 5,223.00 Page1
Total
19,139.00
25,522.20
34,768.21
40,986.37
41,144.04
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CALCULATION OF REVENUES
Year 1 No. of Hours Months
1.00 3.00 6.00 9.00 12.00
2.00
0.00 1.00 1.00 1.00 3.00
4.00
1.00 1.00 1.00 2.00 5.00
6.00
2.00 2.00 2.00 6.00 12.00
8.00
0.00 1.00 1.00 3.00 5.00
Total 3.00 5.00 5.00 12.00 25.00 50.00
Total
6.00
10.00
24.00
10.00
Year 2 No. of Hours Months 1.00 3.00 6.00 9.00 12.00 Total 2.00 1.00 0.00 1.00 1.00 2.00 5.00 4.00 1.00 1.00 1.00 2.00 5.00 10.00 6.00 0.00 3.00 2.00 7.00 13.00 25.00 8.00 1.00 1.00 1.00 2.00 5.00 10.00 Total 3.00 5.00 5.00 12.00 25.00 50.00
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Year 3 No. of Hours Months 1.00 3.00 6.00 9.00 12.00 Total 2.00 0.00 1.00 1.00 2.00 3.00 7.00 4.00 2.00 1.00 1.00 3.00 6.00 13.00 6.00 1.00 4.00 3.00 8.00 16.00 32.00 8.00 0.00 1.00 2.00 3.00 7.00 13.00 Total 3.00 7.00 7.00 16.00 32.00 65.00
Year 4 No. of Hours Months 1.00 3.00 6.00 9.00 12.00 Total 2.00 1.00 1.00 1.00 1.00 3.00 7.00 4.00 1.00 2.00 1.00 3.00 7.00 14.00 6.00 2.00 3.00 3.00 9.00 18.00 35.00 8.00 0.00 1.00 2.00 4.00 7.00 14.00 Total 4.00 7.00 7.00 17.00 35.00 70.00
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Year 5 No. of Hours Months 1.00 3.00 6.00 9.00 12.00 Total 2.00 1.00 1.00 1.00 1.00 3.00 7.00 4.00 1.00 2.00 1.00 3.00 7.00 14.00 6.00 2.00 3.00 3.00 9.00 18.00 35.00 8.00 0.00 1.00 2.00 4.00 7.00 14.00 Total 4.00 7.00 7.00 17.00 35.00 70.00
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Calculation of Revenues
Rate Year 1 Year 2 Year 3 Year 4 Year 5
400.00 432.00 466.56 503.88 544.20
No. of Hours
2536 2576.00 3344.00 3642.00 3642.00 1014400 1112832.00 1560176.64 1835148.44 1981960.32
Total Revenue 3043200 3338496.00 4680529.92 5505445.32 5945880.95
Form Fees Rate Year 1 Year 2 Year 3 Year 4 Year 5
25.00 25.00 35.00 35.00 40.00
Revenue
1750.00 2125.00 3500.00 4200.00 5000.00
Total Revenue 5250.00 6375.00 10500.00 12600.00 15000.00
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PROFIT & LOSS ACCOUNTS FOR 5 YEARS
PROFIT AND LOSS ACCOUNT FOR YEAR 1
AMOUNT(R S.) AMOUNT(RS. ) 12,000.00 AMOUNT(R S.) AMOUNT(R S.) PARTICULARS To payment to society PARTICULARS By Fees 2,789,600.0 To Rent Add O/S To Electricity Add O/S To Food To Depreciation : dep on kitchen ware dep on toys Others Furniture Computer Refrigerator 3,1 96.50 23,3 49.60 2,7 52.20 26,2 57.50 30,0 00.60 3,5 40.00 1,056,00 0.00 96,0 00.00 55,0 00.00 5,0 00.00 60,000.00 263,854.00 1,152,000.00 RECEIVED O/S By Form and Broachers Charges (@ Rs. 25 for 210 Forms) 253,600.0 0 3043200 5,250. 00
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Air Conditioner Swings,Slides & Sea -Saw Aquaguard TV DVD Cradles To Salary
Add O/S
3,6 00.00 1,2 66.00 1,8 29.70 2,9 99.70 1,2 00.00 712,80 0.0 64,8 00.00
99,991.80
777,600.00
To Bonus O/S To Telephone Charges Add O/S To Stationery To Advertisement Expenses Print Media 74,448.0 0 23,463.0 0 2,133.0 0
64,800.00
25,596.00 15,216.00
74,448.00
To First Aid
To Toilet Items
6,000.00
6,636.00
To Preliminary Expenses To Other Expenses To Gas Charges To insurance
47,142.00 4,836.00 12,324.00 3,000.00 Page1
To municipal taxes To upholstery To miscellaneous expenses To Tax By P&L Appropriation a/c
300,000.00 5,000.00
6,000.00 95,158. 20
TOTAL
3,048,450.0
TOTAL
3,048,45 0.00
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PROFIT AND LOSS ACCOUNT FOR YEAR 2
AMOUNT(RS .) AMOUNT(RS .)
PARTICULARS
AMOUNT(RS.)
AMOUNT(RS.)
PARTICULARS
To payment to society To Rent Add O/S To Electricity Add O/S 1,108,800.00 100,800.00 57,750.00 5,250.00
12,000 .00
By Fees RECEIVED 3,0 60,288.00 278,208.00 3,338, 496.00
1,209,600. 00 O/S
63,000 .00 By Form and 355,362. Broachers 33 Charges (@ Rs. 25 for 255 Forms)
To Food To Depreciation : dep on kitchen ware dep on toys Others Furniture Computer Refrigerator Air Conditioner Swings,Slides & Sea -Saw
-
6,375.00
2,876.85 24,050.09 2,476.98 23,631.75 12,000.24 3,186.00 3,240.00 1,139.40 Page1
Aquaguard TV DVD Cradles To Salary
Add O/S
1,646.73 2,699.73 1,080.00 835,065.00 75,915.00
78,027 .77
910,980. 00 75,915 .00
To Bonus O/S To Telephone Charges Add O/S
24,636.15 2,239.65 1,500.00 4,500.00 2,100.00 1,500.00 26,875 .80 15,913 .40 Page1 -
To Stationery To Repairs and Maintenance
Children Park
Sleeping Room
Activity Room
Kitchen
Administrative Office
Swimming Pool
Equipments Air Conditioner Water Purifier
1,500.00 Computer Others
To Advertisement Expenses Print Media
15,600 .00
1,500.00 3,000.00
66,769.92 -
66,769 .92 6,275 .00 6,940 .15 47,142 .00 5,057 .65 12,940 .20 3,000 .00 6,300 .00 295,000. 00 5,250 .00
To First Aid
To Toilet Items
-
To Preliminary Expenses To Other Expenses To Gas Charges To insurance To miscellaneous expenses To municipal taxes To upholstery
To Tax
7,616.66
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To P&L Appropriation
11 9,305.12
TOTAL
3,344,871. 00
TOTAL
3,344, 871.00
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PROFIT AND LOSS ACCOUNT FOR YEAR 3
AMOUNT PARTICULARS (RS.) AMOUNT (RS.) PARTICULARS AMOUNT (RS.) AMOUNT (RS.)
To payment to society To Rent Add O/S To Electricity Add O/S To Food To Depreciation : Furniture Computer Refrigerator Air Conditioner Swings,Slides & Sea -Saw Aquaguard TV DVD Cradles Others 21,268.58 4,800.10 2,867.40 2,916.00 1,025.46 1,482.06 2,429.76 972.00 1,164,240.00 105,840.00 60,637.50 5,512.50
12,000.00
To Fees RECEIVED 4,290,485.76 390,044.16 4,680,529.92 10,500.00
1,270,080.00
O/S To Form and Broscher Charges
66,150.00 487,533.67 -
(@ Rs. 35 for 300 Forms)
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2,229.28 Kitchen ware Toys To Salary
Add O/S
2,589.17 24,771.59 1,022,348.25 92,940.75 25,867.96 2,351.63 28,219.59 16,709.07 6,000.00 1,500.00 1,500.00 Page1 1,115,289.00 92,940.75 67,351.38
To Bonus O/S To Telephone Charges Add O/S
To Stationery To Repairs and Maintenance
Children Park Sleeping Room Activity Room Kitchen Administrative Office Swimming Pool Equipments Air Conditioner Water Purifier
Computer Others
To Advertisement Expenses Print Media
1,500.00 3,000.00
13,500.00
93,610.60 -
93,610.60 6,588.75 7,287.16 47,142.00 5,310.53 13,587.21
To First Aid
To Toilet Items
-
To Preliminary Expenses To Gas Charges To miscellaneous expenses To municipal taxes To upholstery To insurance
6,615.00 290,000.00 5,512.50 3,000.00
To tax To P&L Appropriation a/c
317,372.34
725,230.37
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TOTAL
4,691,029.92
TOTAL
4,691,029.92
PROFIT AND LOSS ACCOUNT FOR YEAR 4
AMOUNT PARTICULARS (RS.) AMOUNT (RS.) PARTICULARS AMOUNT (RS.) AMOUNT (RS.)
To payment to society To Rent Add O/S 1,222,452.00 111,132.00
12,000.00
To Fees RECEIVED 5,046,658.21 458,787.11 5,505,445.32
1,333,584.00
O/S To Form and Broscher Charges
To Electricity Add O/S To Food To Depreciation : Furniture Computer Refrigerator Air - Conditioner Swings,Slides & Sea -Saw Aquaguard TV DVD Cradles
63,669.38 5,788.13 69,457.50 580,030.33 19,141.72 16,920.04 2,580.66 2,624.40 922.91 1,333.85 2,186.78 874.80 -
12,600.00
(@ Rs. 35 for 360 Forms)
Page1
Others Kitchen ware Toys To Salary
Add O/S
2,006.35 2,330.25 25,514.74 1,168,969.73 106,269.98 27,161.36 2,469.21 29,630.57 17,544.52 3,000.00 1,500.00 5,000.00 2,400.00 1,500.00 1,500.00 Page1 1,275,239.70 106,269.98 76,436.50
To Bonus O/S To Telephone Charges Add O/S
To Stationery To Repairs and Maintenance
Children Park Sleeping Room Activity Room Kitchen Administrative Office Swimming Pool Equipments Air - Conditioner Water Purifier
1,500.00 Computer Others
To Advertisement Expenses Print Media
20,900.00 110,108.91 6,918.19 7,651.52 47,142.00 5,576.06 14,266.57
1,500.00 3,000.00 110,108.91 -
Broucher To First Aid
To Toilet Items
To Preliminary Expenses To Other Expenses To Gas Charges By Discount By Interest on capital To miscellaneous expenses To municipal taxes To upholstery To Insurance of building
6,945.75 285,000.00 5,788.13 3,000.00
To tax To P&L Appropriation a/c
472,865.52 1,049,938.53 Page1
TOTAL
5,518,045.32
TOTAL
5,518,045.32
Page1
PROFIT AND LOSS ACCOUNT FOR YEAR 5
AMOU NT PARTICULARS (RS.)
AMOUNT PARTICULARS (RS.)
AMOUNT (RS.)
AMOUNT (RS.)
To payment to society 1,283,574. 60 116,688.6 0 66,852.84 6,077.53
12,000.00
To Fees 5,450,3 90.87 495,490 .08 5,945,880 .95 15,000.00
To Rent
RECEIVED
Add O/S To Electricity Add O/S To Food To Depreciation : Furniture Computer Refrigerator Air - Conditioner Swings,Slides & Sea -Saw Aquaguard TV DVD
1,400,263.20
O/S To Form and Broscher Charges
72,930.38 610,389.67 -
(@ Rs. 40 for 375 Forms)
17,227.55 6,768.02 2,322.59 2,361.96 830.62 1,200.47 1,968.10
Page1
Kitchen ware Toys Others Cradles
2,097.22 26,280.18 1,805.72 787.32 1,227,418. 21 111,583.4 7 63,649.75
To Salary
Add O/S
1,339,001.69 111,583.47
To Bonus O/S To Telephone Charges Add O/S
28,519.42 2,592.67 31,112.10 18,421.75 Page1
To Stationery To Repairs and Maintenance
Children Park Sleeping Room Activity Room Kitchen Administrative Office Swimming Pool Equipments
Air - Conditioner Water Purifier Computer Others To Advertisement Expenses 1,500.00 1,500.00 1,500.00 3,000.00
7,500.00
118,917.6 2 -
-
Print Media To First Aid To Toilet Items To Preliminary Expenses To Other Expenses To Gas Charges To miscellaneous expenses To municipal taxes To upholstery To insurance
118,917.62 7,264.10 8,034.09 47,142.00 5,854.86 14,979.90 7,293.04 280,000.00 6,077.53 3,000.00
To Tax To P&L Appropriation a/c
570,786.06 Page1
1,224,679.75
TOTAL
5,960,880.95
TOTAL
5,960,880 .95
Page1
P & L APPROPRIATION A/C FOR 5 YEARS
Year 1 P&L Appropriation A/C Particulars Amount (RS.) Particulars By P&L a/c Amount (RS.) 95,158.20
By balance c/f
4567.68
To Interest on capital To General reserve
99,725.88 -
99,7 25.88
99, 725.88
Page1
Year 2 P&L Appropriation A/C Particulars Amount (RS.) Particulars Amount (RS.)
To balance b/f To Interest on capital To General reserve To balance c/f
4,567.68
By P&L a/c
126,921.78
99,725.88 15,011.56
126,921. 78
126, 921.78
Page1
Year 3 P&L Appropriation A/C Particulars Amount (RS.) Particulars BY NP Amount (RS.) 725,230.37
To Interest on capital
99,725.88
To General reserve
312,780.81
To Capital a/c
312,723.68
1,042,602. 71
1,042,602. 71
Year 4 Page1 P&L Appropriation A/C Particulars Amount Particulars Amount
(RS.) BY NP
(RS.) 1,031,689.5 9
99,725.88 TO INT ON CAP
TO G/R To Partner's Capital
451,366.53
953,462.69
1,504,555. 11
1,504,555. 11
Page1
Year 5 P&L Appropriation A/C Particulars Amount (RS.) Particulars Amount (RS.)
BY NP
1,224,679.7 5
TO INT ON CAP TO G/R To Partner's Capital
99,725.88 538,639.74
586,314.13
1,795,465. 82
1,795,465. 82
Page1
BALANCE SHEET FOR 5 YEARS
BALANCE SHEET FOR YEAR 1 LIABILTIES AMOUNT (RS.) ASSETS AMOUNT (RS.)
CAPITAL
831,049.00
FIXED ASSETS COMPUTER LESS : DEPRECIATION
50,001.0 0
30,000.60
20,000.40
AIR CONDITIONER LESS : DEPRECIATION CURRENT LIABILITIES TV DVD LESS : DEPRECIATION
O/S Rent
36,000.00 3,600.00 32,400.00
29,997.0 0
2,999.70
26,997.30
96,000.00 5,000.00 64,800.00 2,133.00 64,800.00 AQUA GUARD 18,297.00 Page1 REFRIGERATOR LESS : DEPRECIATION 35,400.00 3,540.00 31,860.00
O/S Electricity Bill
O/S Salary O/S Telephone Expenses
O/S Bonus
LESS : DEPRECIATION
1,829.70
16,467.30
FURNITURE LESS : DEPRECIATION
262,575.0 0 26,257.50 236,317.50
CONTIGENT LIABILITIES
CRADLES LESS : DEPRECIATION
12,000.00 1,200.00 10,800.00
SWINGS,SLIDES & SEASAW LESS : DEPRECIATION
12,660.00 1,266.00 11,394.00
KITCHEN WARE LESS : DEPRECIATION
31,965.00 3,196.50 28,768.50
TOYS LESS : DEPRECIATION
38,916.0 0
23,349.60
15,566.40
OTHERS LESS : DEPRECIATION
27,522.00 2,752.20 24,769.80 Page1
INVESTMENTS
-
CURRENT ASSETS, LOANS & ADVANCES
INVENTORY O/S FEES BANK & CASH
19,139.00 253,600.00 142,566.12
FICTITIOUS ASSETS PRELIMINARY EXPENSES LESS: WRITTEN OFF P&L A/C 235,710.0 0 47,142.00 188,568.00 4,567.68
1,063,7 82.00
1,063,7 82.00
Page1
BALANCE SHEET FOR YEAR 2 LIABILTIES AMOUNT (RS.) ASSETS AMOUNT (RS.)
CAPITAL
831,049.00
FIXED ASSETS COMPUTER LESS : DEPRECIATION 20,000.40 12,000.24 8,000.16
CURRENT LIABILITIES
AIR CONDITIONER LESS : DEPRECIATION
32,400.00 3,240.00 29,160.00
O/S Rent
100,800.00 5,250.00 75,915.00 2,239.65 75,915.00
TV DVD LESS : DEPRECIATION
26,997.30 2,699.73 24,297.57
O/S Electricity Bill
O/S Salary O/S Telephone Expenses
REFRIGERATOR LESS : DEPRECIATION
31,860.00 3,186.00 28,674.00
O/S Bonus
AQUA GUARD LESS : DEPRECIATION CONTIGENT LIABILITIES FURNITURE
16,467.30 1,646.73 14,820.57
Page1
236,317.50 LESS : DEPRECIATION 23,631.75 212,685.75
CRADLES LESS : DEPRECIATION
10,800.00 1,080.00 9,720.00
SWINGS,SLIDES & SEASAW LESS : DEPRECIATION
11,394.00 1,139.40 10,254.60
KITCHEN WARE LESS : DEPRECIATION
28,768.50 2,876.85 25,891.65
TOYS LESS : DEPRECIATION
40,083.48 24,050.09 16,033.39
OTHERS LESS : DEPRECIATION
24,769.80 2,476.98 22,292.82
INVESTMENTS
CURRENT ASSETS, LOANS & ADVANCES
Page1
O/S FEES INVENTORY
278,208.00 25,522.20
CASH & BANK
244,181.94
FICTITIOUS ASSETS PRELIMINARY EXPENSES LESS: WRITTEN OFF P&L A/C LESS :LOSS WRITTEN OFF 188,568.00 47,142.00 4,567.68 4,567.68 141,426.00
1,091,168 .65
1,091,168.6 5
Page1
BALANCE SHEET FOR YEAR 3 LIABILTIES AMOUNT (RS.) ASSETS AMOUNT (RS.)
CAPITAL
831,049.00
FIXED ASSETS COMPUTER LESS : DEPRECIATION 8,000.16 4,800.10 3,200.06
AIR CONDITIONER LESS : DEPRECIATION Reserves & Surplus 312,780.81 TV DVD LESS : DEPRECIATION CURRENT LIABILITIES REFRIGERATOR LESS : DEPRECIATION
O/S Rent
29,160.00 2,916.00 26,244.00
24,297.57 2,429.76 21,867.81
28,674.00 2,867.40 25,806.60
105,840.00 5,512.50 92,940.75 2,351.63 FURNITURE AQUA GUARD LESS : DEPRECIATION 14,820.57 1,482.06 13,338.51 Page1
O/S Electricity Bill
O/S Salary O/S Telephone Expenses O/S Bonus
92,940.75 LESS : DEPRECIATION
212,685.75 21,268.58 191,417.18
CONTIGENT LIABILITIES
CRADLES LESS : DEPRECIATION
9,720.00 972.00 8,748.00
SWINGS,SLIDES & SEASAW LESS : DEPRECIATION
10,254.60 1,025.46 9,229.14
KITCHEN WARE LESS : DEPRECIATION
25,891.65 2,589.17 23,302.49
TOYS LESS : DEPRECIATION
41,285.98 24,771.59 16,514.39
OTHERS LESS : DEPRECIATION
22,292.82 2,229.28 20,063.54
INVESTMENTS
CURRENT ASSETS, LOANS & ADVANCES
Page1
INVENTORY O/S FEES BANK & CASH
34,768.21 390,044.16 564,587.35
FICTITIOUS ASSETS PRELIMINARY EXPENSES LESS: WRITTEN OFF 141,426.00 47,142.00 94,284.00
1,443,415. 45
1,443,415. 45
Page1
BALANCE SHEET FOR YEAR 4 LIABILTIES AMOUNT (RS.) ASSETS AMOUNT (RS.)
CAPITAL
831,049.00
FIXED ASSETS COMPUTER LESS : DEPRECIATION 28,200.06 16,920.04 11,280.03
AIR CONDITIONER LESS : DEPRECIATION Reserves & Surplus
26,244.00 2,624.40 23,619.60
764,147.35 TV DVD LESS : DEPRECIATION 21,867.81 2,186.78 19,681.03
CURRENT LIABILITIES REFRIGERATOR LESS : DEPRECIATION
O/S Rent O/S Electricity Bill
25,806.60 2,580.66 23,225.94
111,132.00 5,788.13 106,269.98 2,469.21 AQUA GUARD LESS : DEPRECIATION 13,338.51 1,333.85 12,004.66 Page1
O/S Salary O/S Telephone Expenses
O/S Bonus
106,269.98
FURNITURE LESS : DEPRECIATION
191,417.18 19,141.72 172,275.46
CONTIGENT LIABILITIES
CRADLES LESS : DEPRECIATION
8,748.00 874.80 7,873.20
SWINGS,SLIDES & SEASAW LESS : DEPRECIATION
9,229.14 922.91 8,306.23
KITCHEN WARE LESS : DEPRECIATION
23,302.49 2,330.25 20,972.24
TOYS LESS : DEPRECIATION
42,524.56 25,514.74 17,009.83
OTHERS LESS : DEPRECIATION
20,063.54 2,006.35 18,057.18
INVESTMENTS
CURRENT ASSETS, LOANS & ADVANCES
Page1
INVENTORY
40,986.37
O/S FEES BANK & CASH
458,787.11 1,045,904.77
FICTITIOUS ASSETS PRELIMINARY EXPENSES LESS: WRITTEN OFF 94,284.00 47,142.00 47,142.00
1,927,125. 63
1,927,125. 63
Page1
BALANCE SHEET FOR YEAR 5 LIABILTIES AMOUNT (RS.) ASSETS AMOUNT (RS.)
CAPITAL
831,049.00
FIXED ASSETS COMPUTER LESS : DEPRECIATION 11,280.03 6,768.02 4,512.01
AIR CONDITIONER LESS : DEPRECIATION
23,619.60 2,361.96 21,257.64
Reserves & Surplus
1,302,787. 09
TV DVD LESS : DEPRECIATION
19,681.03 1,968.10 17,712.93
CURRENT LIABILITIES
REFRIGERATOR LESS : DEPRECIATION
23,225.94 2,322.59 20,903.35
O/S Rent
116,688.60 6,077.53 111,583.47
AQUA GUARD LESS : DEPRECIATION
12,004.66 1,200.47 10,804.20
O/S Electricity Bill
O/S Telephone Expenses
FURNITURE
Page1
O/S Salary
2,592.67
O/S Bonus
172,275.4 6 LESS : DEPRECIATION 17,227.55 155,047.91
111,583.47
CRADLES CONTIGENT LIABILITIES LESS : DEPRECIATION
7,873.20 787.32 7,085.88
SWINGS,SLIDES & SEASAW LESS : DEPRECIATION
8,306.23 830.62 7,475.60
KITCHEN WARE LESS : DEPRECIATION
20,972.24 2,097.22 18,875.01
TOYS LESS : DEPRECIATION
43,800.30 26,280.18 17,520.12
OTHERS LESS : DEPRECIATION
18,057.18 1,805.72 16,251.47
INVESTMENTS
CURRENT ASSETS, LOANS &
Page1
ADVANCES
O/S FEES INVENTORY
495,490.08 56,653.09
CASH & BANK
1,632,772.5 6
FICTITIOUS ASSETS PRELIMINARY EXPENSES 47,142.0 0 47,142.0 0
LESS: WRITTEN OFF
-
2,482,361 .84
2,482,361. 84
Page1
TAX CALCULATION
YEAR 1 (4,567.68) PROFIT: Add : loss Written Off YEAR 2 22,628.22 YEAR 3 630,096.02 YEAR 4 953,462.69 YEAR 5 1,157,100.19
Interest on Capital
99,725.88
99,725.88
99,725.88
99,725.88
99,725.88
General Reserve
-
312,780.81
451,366.53
538,639.74
Total
99,725.88
99,725.88
412,506.69
551,092.41
638,365.62
Less: Interest on Capital 99,725.88 99,725.88 99,725.88 99,725.88 99,725.88
99,725.88 Total
99,725.88
99,725.88
99,725.88
99,725.88
Net Tax Calculation
(4,567.68)
22,628.22
942,876.83
1,404,829.23
1,695,739.94 Page1
Tax @ 30 %
6,788.47
282,863.05
421,448.77
508,721.98
Surcharge @ 10%
-
678.85
28,286.30
42,144.88
50,872.20
Education Cess @ 2%
-
149.35
6,222.99
9,271.87
11,191.88
Total Tax
7,616.66
317,372.34
472,865.52
570,786.06
Page1
BANK & CASH
Bank & Cash PAYMENTS By Equipments By Interiors By Preliminary Expenses By Payment to Society By Toys By Rent By Electricity By Salary By Telephone Charges By Stationery By Repairs and Maintenance By Advertisement Expenses By First Aid By Toilet Items 7,189.00 By Other Expenses 5,239.00 By Gas Charges 12,324.00 By insurance 12,940.20 13,587.21 14,266.57 14,979.90 Page1 5,077.80 5,331.69 5,598.27 6,204.75 6,967.80 7,316.19 7,682.00 8,514.22 74,448.00 6,500.00 1,056,000.00 55,000.00 712,800.00 23,463.00 16,484.00 292758 262575 235710 12,000.00 12,000.00 24,517.08 1,204,800.00 62,750.00 899,865.00 26,769.15 15,976.80 15,600.00 66,769.92 6,300.00 12,000.00 25,252.59 1,265,040.00 65,887.50 1,098,263.25 28,107.61 16,775.64 13,500.00 93,610.60 6,615.00 12,000.00 26,010.17 1,328,292.00 69,181.88 1,261,910.48 29,512.99 17,614.42 20,900.00 110,108.91 6,945.75 12,000.00 26,790.48 1,394,706.60 72,640.97 1,333,688.19 30,988.64 19,522.65 7,500.00 118,917.62 7,698.21 Year 1 Year 2 Year 3 Year 4 Year 5
3,000.00 By municipal taxes 300,000.00 By upholstery By food 263,854.00 By (next year) food By miscellaneous expenses By Bonus By interest on capital 16,415.00 6,000.00 99,725.88 5,000.00
3,000.00 295,000.00 5,250.00 338,947.33 22,662.00 6,300.00 64,800.00 99,725.88
3,000.00 290,000.00 5,512.50 464,871.67 31,765.00 6,615.00 75,915.00 99,725.88
3,000.00 285,000.00 5,788.13 548,265.33 37,833.00 6,945.75 92,940.75 99,725.88
3,000.00 280,000.00 6,077.53 572,556.67 51,134.69 7,293.04 106,269.98 99,725.88
By Computer Software By Tax Paid BY Profit Withdrawn 7,616.66 15,011.56 317,372.34 312,723.68
25,000.00 472,865.52 480,597.18
570,786.06 586,314.13
3585893 Total
3,218,647.18
4,258,788.34
4,967,984.96
5,337,310.19
RECEIPTS 2,789,600.00 3,313,888.00 4,568,693.76 5,436,702.37 5,909,177.98
To Fees
To Form and Broscher Charges
5,250.00
6,375.00
10,500.00
12,600.00
15,000.00 Page1
Total
2,794,850.00
3,320,263.00
4,579,193.76
5,449,302.37
5,924,177.98
831,049.00 Opening
142,566.12
244,181.94
564,587.35
1,045,904.77
Closing
142,566.12
244,181.94
564,587.35
1,045,904.77
1,632,772.56
Page1
CASH FLOW STATEMENTS FOR 5 YEARS
CASH FLOW STATEMENT AS PER AS-3 YEAR 1 PARTICULARS
NET PROFIT BEFORE TAX AND EXTRA ORDINARY ITEMS A) CASH FLOW FROM OPERATING ACTIVITIES -4567.68
ADD : Transfer to General Reserve Depreciation Preliminary exps. Written off 0.00 99991.80 47142.00 147133.80
LESS: 0.00 Profit before working Capital changes 142566.12
ADD:
O/S Rent O/S Electricity Bill
96000.00 5000.00 Page1
O/S Salary O/S Telephone Expenses O/S Bonus
64800.00 2133.00 64800.00 232733.00
LESS: Inventory Receivables LESS : Payment of Tax
253600.00 19139.00 272739.00
0.00
A) NET CASH FLOW FROM OPERATING ACTIVITIES
102560.12
B) CASH FLOW FROM INVESTING ACTIVITIES
ADD:
LESS: Computer Air Conditioner TV DVD Refrigerator Aqua Guard Furniture Cradles Swings,Slides & Seasaw Kitchen Ware Toys 50001.00 36000.00 29997.00 35400.00 18297.00 262575.00 12000.00 12660.00 31965.00 38916.00 Page1
Others Preliminary Expenses B)NET CASH FLOW FROM INVESTING ACTIVITIES
27522.00 235710.00
791043.00
-791043.00
C) CASH FLOW FROM FINANCING ACTIVITIES
ADD: Owner's Capital 831049.00 831049.00
LESS: Partners' Share of Profit 0.00 0.00 C) NET CASH FLOW FROM INVESTING ACTIVITIES -831049.00
CASH & CASH EQUIVALENTS
142566.12
ADD: OPENING CASH BALANCE & CASH EQUIVALENTS CLOSING CASH BALANCE & CASH EQUIVALENTS 142566.12
CASH FLOW STATEMENT AS PER AS-3 Page1
PARTICULARS
YEAR 2
NET PROFIT BEFORE TAX AND EXTRA ORDINARY ITEMS A) CASH FLOW FROM OPERATING ACTIVITIES
27195.90
ADD : Transfer to General Reserve Depreciation Preliminary exps. Written off 0.00 78027.77 47142.00 125169.77
LESS: 0.00 Profit before working Capital changes 152365.67
ADD:
O/S Rent O/S Electricity Bill O/S Salary O/S Telephone Expenses O/S Bonus
4800.00 250.00 11115.00 106.65 11115.00 27386.65
LESS: Inventory 6383.20 Page1
Receivables LESS : Payment of Tax
24608.00
30991.20 7616.66
A) NET CASH FLOW FROM OPERATING ACTIVITIES 141144.46
B) CASH FLOW FROM INVESTING ACTIVITIES
ADD:
LESS: Computer Air Conditioner TV DVD Refrigerator Aqua Guard Furniture Cradles Swings,Slides & Seasaw Kitchen Ware Toys Others Preliminary Expenses 24517.08 24517.08
B)NET CASH FLOW FROM INVESTING ACTIVITIES -24517.08 Page1
C) CASH FLOW FROM FINANCING ACTIVITIES
ADD: Owner's Capital LESS: Partners' Share of Profit 15011.56
15011.56 C) NET CASH FLOW FROM INVESTING ACTIVITIES -15011.56
CASH & CASH EQUIVALENTS
101615.82
ADD: OPENING CASH BALANCE & CASH EQUIVALENTS CLOSING CASH BALANCE & CASH EQUIVALENTS
142566.12
244181.94
CASH FLOW STATEMENT AS PER AS-3 PARTICULARS YEAR 3
NET PROFIT BEFORE TAX AND EXTRA ORDINARY ITEMS A) CASH FLOW FROM
630096.02
Page1
OPERATING ACTIVITIES
ADD : Transfer to General Reserve Depreciation Preliminary exps. Written off 312780.81 67351.38 47142.00 427274.20
LESS: 0.00 Profit before working Capital changes 1057370.21
ADD:
O/S Rent O/S Electricity Bill O/S Salary O/S Telephone Expenses O/S Bonus
5040.00 262.50 17025.75 111.98 17025.75 39465.98
LESS: Inventory Receivables LESS : Payment of Tax 9246.01 111836.16 121082.17 317372.34
A) NET CASH FLOW FROM OPERATING ACTIVITIES
658381.69
INVESTING ACTIVITIES
Page1
B) CASH FLOW FROM
ADD:
LESS: Computer Air Conditioner TV DVD Refrigerator Aqua Guard Furniture Cradles Swings,Slides & Seasaw Kitchen Ware Toys Others Preliminary Expenses 25252.59 25252.59
B)NET CASH FLOW FROM INVESTING ACTIVITIES -25252.59
C) CASH FLOW FROM FINANCING ACTIVITIES
ADD: Owner's Capital LESS: Page1 Partners' Share of Profit 312723.68
312723.6 C) NET CASH FLOW FROM INVESTING ACTIVITIES -312723.68
CASH & CASH EQUIVALENTS
320405.42
ADD: OPENING CASH BALANCE & CASH EQUIVALENTS CLOSING CASH BALANCE & CASH EQUIVALENTS
244181.94
564587.35
Page1
CASH FLOW STATEMENT AS PER AS-3 PARTICULARS NET PROFIT BEFORE TAX AND EXTRA ORDINARY ITEMS A) CASH FLOW FROM OPERATING ACTIVITIES 953462.69 YEAR 4
ADD : Transfer to General Reserve Depreciation Preliminary exps. Written off 451366.53 76436.50 47142.00 574945.04
LESS: 0.00 Profit before working Capital changes 1528407.73
ADD:
O/S Rent O/S Electricity Bill O/S Salary O/S Telephone Expenses O/S Bonus
5292.00 275.63 13329.23 117.58 13329.23 32343.66
Inventory
6218.16
Page1
LESS:
Receivables LESS : Payment of Tax
68742.95
74961.11 472865.52
A) NET CASH FLOW FROM 1012924.76 OPERATING ACTIVITIES
B) CASH FLOW FROM INVESTING ACTIVITIES
ADD:
LESS: Computer Air Conditioner TV DVD Refrigerator Aqua Guard Furniture Cradles Swings,Slides & Seasaw Kitchen Ware Toys Others Preliminary Expenses Page1 26010.17 51010.17 25000.00
B)NET CASH FLOW FROM
INVESTING ACTIVITIES
-51010.17
C) CASH FLOW FROM FINANCING ACTIVITIES
ADD: Owner's Capital LESS: Partners' Share of Profit 480597.18
480597.18 C) NET CASH FLOW FROM INVESTING ACTIVITIES -480597.18
CASH & CASH EQUIVALENTS
481317.41
ADD: OPENING CASH BALANCE & CASH EQUIVALENTS CLOSING CASH BALANCE & CASH EQUIVALENTS
564587.35
1045904.77
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CASH FLOW STATEMENT AS PER AS-3 PARTICULARS NET PROFIT BEFORE TAX AND EXTRA ORDINARY ITEMS A) CASH FLOW FROM OPERATING ACTIVITIES 1157100.19 YEAR 5
ADD : Transfer to General Reserve Depreciation Preliminary exps. Written off 538639.74 63649.75 47142.00 649431.49
LESS: 0.00 Profit before working Capital changes ADD: 1806531.69
O/S Rent O/S Electricity Bill O/S Salary O/S Telephone Expenses O/S Bonus
5556.60 289.41 5313.50 123.46 5313.50 16596.46
LESS: Inventory 15666.72 Page1
Receivables LESS : Payment of Tax
36702.97
52369.69 570786.06
A) NET CASH FLOW FROM OPERATING ACTIVITIES 1199972.40
B) CASH FLOW FROM INVESTING ACTIVITIES
ADD:
LESS: Computer Air Conditioner TV DVD Refrigerator Aqua Guard Furniture Cradles Swings,Slides & Seasaw Kitchen Ware Toys Others Preliminary Expenses 26790.48 26790.48
B)NET CASH FLOW FROM INVESTING ACTIVITIES -26790.48 Page1
C) CASH FLOW FROM FINANCING ACTIVITIES
ADD: Owner's Capital
LESS: Partners' Share of Profit 586314.13 586314.13
C) NET CASH FLOW FROM INVESTING ACTIVITIES -586314.13
CASH & CASH EQUIVALENTS
586867.80
ADD: OPENING CASH BALANCE & CASH EQUIVALENTS CLOSING CASH BALANCE & CASH EQUIVALENTS
1045904.77
1632772.56
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ASSUMPTIONS
1. One month’s salary is given as bonus to the employees. Employees will be given bonus at the end of the 12 months. 2. The salary and bonus given to the employees is increased at an inflationary rate of 5 % per annum .Expenses is increased at an inflationary rate of 5 % per annum. Income is increased at an inflationary rate of 8 % per annum. 3. Cash and bank balance of the first year is kept on the basis of total expenses of a month. 4. The preliminary expanses are written off in 5 years. 5. Advertisements expenses are 3% of total revenue for the first year and 2% of total revenues for the remaining 4 years. 6. Income tax rate on toys is assumed at 60%. 7. Legal charges include registration (Rs. 450), lease agreement (Rs.260), layer’s fees (Rs.5000), and stamp duty (Rs.2000), CA (Rs.500). 8. Interest on capital is provided at 12% per annum. 9. Inventory is kept on the basis of one month’s every year.
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RATIO ANALYSIS
A) 1) Liquidity Ratio Current Assets Ratio
=C.A. C.L.
Years 1st 2nd 3rd 4th 5th
In Times 1.78 2.11 3.30 4.66 6.27
Current Assets Ratio
7.00 6.00 5.00 In tim es 4.00 3.00 2.00 1.00 0.00 1st 2nd 3rd 4th 5th Years
In Times
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2)
Quick Ratio
= Current Assets - Stock Current Liabilities
Years 1st 2nd 3rd 4th 5th
In Times 1.70 2.01 3.19 4.53 6.11
Quick Ratio
7.00 6.00 5.00 4.00 In Tim es 3.00 2.00 1.00 0.00 1st 2nd 3rd 4th 5th Years
In Times
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3)
Acid Test Ratio
= Quick Assets Current Liabilities - B.O.D.
Years 1st 2nd 3rd 4th 5th
In Times 0.61 0.94 1.88 3.15 4.68
Acid test Ratio
5.00 4.00 In Tim es 3.00 2.00 1.00 0.00 1st 2nd 3rd 4th 5th Years
In Times
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B) 1)
Profitability ratio: Gross Profit Ratio
= Gross Profit ×100 Sales Years 1st 2nd 3rd 4th 5th In % 3.13 3.80 22.28 27.33 30.20
Gross Profit MargineIn %
35.00 30.00 25.00 In %20.00 15.00 10.00 5.00 0.00 1st 2nd 3rd 4th 5th Year
In %
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2)
Net Profit Ratio
= Net Profit Sales
Years 1st 2nd 3rd 4th 5th
In % 0.00 0.45 6.68 8.73 9.86
×100
Net Profit Ratio
10.00 8.00 In % 6.00 4.00 2.00 0.00 1st 2nd 3rd 4th 5th Years
In %
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3)
Operating Ratio
= PBIT ×100 Sales
Years 1st 2nd 3rd 4th 5th
In % 3.13 3.80 22.28 27.33 30.20
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4)
Return on Investment
= PBIT ×100 Total Assets-Fictitious assets
Years 1st 2nd 3rd 4th 5th
In % 10.93 13.36 77.28 80.03 72.33
Return On Investment
100.00 80.00 60.00 In % 40.00 20.00 0.00 1st 2nd 3rd 4th 5th Years
In %
In %
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5)
Return on Capital Employed
= PBIT ×100 Owners' fund+ Reserves-Fictitious assets
Year
1st 2nd 3rd 4th 5th
In % 14.92 18.40 99.34 97.19 84.14
Return On Capital Employed
100.00 80.00 60.00 40.00 20.00 1st 2nd 3rd 4th 5th Years
In %
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6)
Return on net worth
= Net Profit
Year
1st 2nd 3rd 4th 5th
In % 0 2.18 59.60 60.20 52.72
×100
Owners' fund+ Reserves-Fictitious assets
Return On Net Worth
80 60 40 20 0 1st 2nd 3rd 4th 5th Years
In %
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BREAK EVEN ANALYSIS
Year 1 2 3 4 5 Total Income 3,048,450.00 3,344,871.00 4,691,029.92 5,518,045.32 5,960,880.95 Fixed cost 2,759,367.68 2,938,691.43 3,545,191.86 3,971,611.39 4,189,375.52 Variable cost 293,650.00 386,600.33 520,333.57 614,470.23 646,551.56 Total Cost 3,053,017.68 3,325,291.76 4,065,525.43 4,586,081.62 4,835,927.08
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CAPITAL BUDGETING
YEAR1 YEAR2 YEAR3 YEAR4 YEAR5 TOTAL CFAT CCFT 142566.12 142566.12 101615.82 244181.94 320405.42 564587.35 481317.41 1045904.77 586867.80 1632772.56 1632772.5 6 3265545.12 PV @ PV OF CI @ 12 % 12% 0.893 127311.5452 0.797 80987.80695 0.712 228128.6565 0.636 306117.8731 0.567 332754.0408 1075299.923 PV OF PV @ CI @ 21% 14% 0.826 117759.6 0.683 69403.6 0.564 180708.7 0.467 224775.2 0.386 226531 819178.1
NPV =PV OF CASH INFLOW-PV OF CASH OUTFLOW =1075299.923 – 831049 = Rs. 244250.9
PAYBACK PERIOD
AMOUNT RECEIVED BY THE END OF 3 YEARS = 564587.35 REMAINING AMOUNT = 266461.645572 Months 12 ? CFAT 481317.41 266461.645572
=6.643308 months So payback comes after 3 years and 6.64 months
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IRR
IRR = LOWER RATE + PV OF LOWER RATE - PV OF CASH OUTFLOW PV OF LOWER RATE – PV OF HIGHER RATE =12 + 244251×2% 256121.8486 =12 +1.907302512 =13.90730251%
PI
PI = CI CO = 1075299.923 831049 = 1.293907
ARR
ARR = AVERAGE PROFIT×100 AVERAGE INVESTMET = 326554.5124×100 1,665,046.68 = 19.61 %
SWOT ANALYSIS
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STRENGTHS1. This is a very new concept. Ours is going to be very professional and currently we do not have tough competition. 2. We are providing unique facilities that are not provided by other crèches. 3. Our locations are very safe as they are under the reach of public view. 4. The number of working women is increasing which causes income- level together with standard of living to rise, which is beneficial to us.
5.
We have selected such locations where there are no other crèches.
WEAKNESSES1. As we mentioned, that it is a new concept, thus, it is not easily accepted by many people easily. 2. The existence of Joint-family system affects our demand. 3. Some people consider them very expansive because of which they acquire a very--------------------
OPPORTUNITIES1. We have opportunity of future expansion of our business nationwide.
THREATS1. We cannot predict any future government policy regarding our industry.
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2. There is a large market waiting for us, which is inviting our competitors along with us.
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FUTURE EXPANSION
Vatsalya will constantly update its list of activities by adding new and latest facilities to keep up with future demand. “Vatsalya” will be coming up with two more centers in Ahmedabad itself during the sixth year. In future, it will open its branches all over India. Crèche will/may extend its timings as per requirement in future. The crèche has also set its sight on ISO 9001:2000 Certification and will try to achieve it through constant check on its quality standards.
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CONCLUSION
By concluding an extensive research on all aspects of establishing a crèche, we conclude that the project is feasible. In the end, we can say that we have gained a deep insight into the crèche industry. Feasibility study revealed a deep hiatus between theoretical and practical aspects of management. But there are visible inter link ages.
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BIBLIOGRAPHY
? Marketing management by By Philip Kotler ? Financial Management By I. M. Pandey
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WEBOGRAPHY
? ? ? ? ? ? ? ?
www.questia.com www.msnsearch.com www.google.com www.daycaresdontcare.com www.mamastoyhouse.com www.busybees.com www.inhousedaycare.com www.TIFR.org
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doc_855405882.doc