Description
Vodafone India , formerly Vodafone Essar and Hutchison Essar, is the third largest mobile network operator in India after Airtel and Reliance Communication by subscriber base. It is based in Mumbai, Maharashtra. It has approximately 147.48 million customers as of December 2012.
Communications in India
The Indian telecommunications industry is one of the fastest growing in the world
According to the data released by Telecom Regulatory Authority of India (TRAI), the number of telephone subscribers in the country reached 806.13 million at the end of January 2011
Key Players
SUBSCRIBER
ADDITION AFTER MNP AND 3G
Telecom Subscription Data Highlights as on 31st Jan 2011
General Features of 3G
1. Enhanced multimedia (voice, data, video, and remote control) 2. Usability on all popular modes (cellular telephone, e-mail, paging, fax, videoconferencing, and Web browsing) 3.Broad bandwidth and high speed (upwards of 2 Mbps) 4.Routing flexibility (repeater, satellite, LAN) Roaming capability
VODAFONE 3G Applications Interactive news delivery (voice, video, e-mail, graphics) Voice /High-quality audio Still photography Video Data transmission services File transfer from intranet Multimedia e-mail (graphics, voice, video) Video conferencing Web browser – On-line services – Time schedules – Global Positioning Services/Geographical Information Systems
3G Spectrum auction India The 3G spectrum auction in India began on 9 April 2010. The winners were awarded spectrum in September, and Tata Docomo was the first private operator to launch 3G services in India.
The 3G and broadband spectrums jointly fetched
106,000 crore (US$23.53 billion) for the government against its estimates of 35,000 crore.
Services Offered by Vodafone 3G High Speed Internet : Vodafone 3G promises lightning fast downloads of large attachments, music tracks, and superfast loading and browsing on Internet.
Video Calling: You can chat with your friend or attend a business meeting face to face without leaving your seat with Vodafone 3G live and seamless video calling feature. Vodafone TV: When you are travelling, get live news and your other favorite TV programs on your mobile. Vodafone TV brings popular channels like NDTV, STAR, Zoom, Zee and National Geographic to your handset.You can enjoy all available channels for Rs150/month and Rs7/Day. Live Streaming: Now you can enjoy your favorite match or video without annoying buffering breaks with Vodafone 3G.
HD Gaming : Mobile Gaming becomes more enjoyable and faster with Vodafone 3G. Faster Downloads : Vodafone 3G offers 3 time faster download than 2G and simultaneous transfer of voice and non-voice data, so that you can enjoy a seamless connectivity. Mobile Newspaper : Vodafone 3G brings Mobile Newspaper, a service that brings your favorite newspaper to your mobile. Just select your paper and news, videos and photos will be directly displayed on your handset.
Products Offered by Vodafone 3G 3G USB Stick : Vodafone is offering 3G USB stick for experiencing 3G speed on your PC. There are two models K3570 offering up to 3.6 MBPS upload and download speed support for Windows and Mac OS, K3765 offering upload speed up to 7.2MBPS and download speed up to 5.7MBPS an featuring micro SD slot of 4GB. These USB sticks offer instant wireless Internet access and 3G speed even while roaming.
Mi-Fi : Mobile Wi-Fi is a compact and portable device that offers upto five internet connection simultaneously. This plug n play device is based on HSDPA and offers speed upto 7.2MBPS. It does not require any wiring or installation and boasts four hours of battery life.
Competitors Vodafone competes with 14 other mobile operators throughout India. They are Aircel Airtel Cheers Mobile BSNL Idea Loop Mobile MTNL MTS Ping Mobile Reliance Communications S Tel Tata DoCoMo Tata Indicom Uninor Videocon and Virgin Mobile.
Major Competitors
Marketing strategy
Vodafone finally launched the 3G services formally in India with a brand new marketing campaign. The teaser campaign was going on for few days now. Zoo Zoos describing seeing something very fast and fascinating in the skies.
The ad campaign created a lot of buzz and anticipation in the market as Vodafone’s Zoo Zoos had already a become popular figures with the masses.
Strengths . Complementary strengths of Vodafone & Hutch esaar . The brand name it has in the Indian market . The kind of subscriber bas it has in the Indian market . It has the 2nd highest market share in India . It has a 2nd highest subscriber base in India 1st being airtel . Its strong advertising strategies and impact on people . Its India's 3rd biggest mobile carrier
Weaknesses . Low R&D . Ubiquitiouegory, products, services . High customer churn (33.33%) . Rural India unable to relate to the brand . Poor network coverage
Opportunities .Emerging markets and expansion abroad . Innovation .Product and services expansion . Growing data business and 3G auctioning . VAS as a means to increase ARPU (big boss, Zoo Z00) . Growing Enterprise solution market (10.2% in 2009 anticipated) . Large capital can be raised by listing Vodafone on Indian Stock Exchange(IPO) . Tower sharing business with Indus Towers
Threats ? Highly competitive market . Still lags behind major competitors in the US.
doc_749951482.pptx
Vodafone India , formerly Vodafone Essar and Hutchison Essar, is the third largest mobile network operator in India after Airtel and Reliance Communication by subscriber base. It is based in Mumbai, Maharashtra. It has approximately 147.48 million customers as of December 2012.
Communications in India
The Indian telecommunications industry is one of the fastest growing in the world
According to the data released by Telecom Regulatory Authority of India (TRAI), the number of telephone subscribers in the country reached 806.13 million at the end of January 2011
Key Players
SUBSCRIBER
ADDITION AFTER MNP AND 3G
Telecom Subscription Data Highlights as on 31st Jan 2011
General Features of 3G
1. Enhanced multimedia (voice, data, video, and remote control) 2. Usability on all popular modes (cellular telephone, e-mail, paging, fax, videoconferencing, and Web browsing) 3.Broad bandwidth and high speed (upwards of 2 Mbps) 4.Routing flexibility (repeater, satellite, LAN) Roaming capability
VODAFONE 3G Applications Interactive news delivery (voice, video, e-mail, graphics) Voice /High-quality audio Still photography Video Data transmission services File transfer from intranet Multimedia e-mail (graphics, voice, video) Video conferencing Web browser – On-line services – Time schedules – Global Positioning Services/Geographical Information Systems
3G Spectrum auction India The 3G spectrum auction in India began on 9 April 2010. The winners were awarded spectrum in September, and Tata Docomo was the first private operator to launch 3G services in India.
The 3G and broadband spectrums jointly fetched
106,000 crore (US$23.53 billion) for the government against its estimates of 35,000 crore.
Services Offered by Vodafone 3G High Speed Internet : Vodafone 3G promises lightning fast downloads of large attachments, music tracks, and superfast loading and browsing on Internet.
Video Calling: You can chat with your friend or attend a business meeting face to face without leaving your seat with Vodafone 3G live and seamless video calling feature. Vodafone TV: When you are travelling, get live news and your other favorite TV programs on your mobile. Vodafone TV brings popular channels like NDTV, STAR, Zoom, Zee and National Geographic to your handset.You can enjoy all available channels for Rs150/month and Rs7/Day. Live Streaming: Now you can enjoy your favorite match or video without annoying buffering breaks with Vodafone 3G.
HD Gaming : Mobile Gaming becomes more enjoyable and faster with Vodafone 3G. Faster Downloads : Vodafone 3G offers 3 time faster download than 2G and simultaneous transfer of voice and non-voice data, so that you can enjoy a seamless connectivity. Mobile Newspaper : Vodafone 3G brings Mobile Newspaper, a service that brings your favorite newspaper to your mobile. Just select your paper and news, videos and photos will be directly displayed on your handset.
Products Offered by Vodafone 3G 3G USB Stick : Vodafone is offering 3G USB stick for experiencing 3G speed on your PC. There are two models K3570 offering up to 3.6 MBPS upload and download speed support for Windows and Mac OS, K3765 offering upload speed up to 7.2MBPS and download speed up to 5.7MBPS an featuring micro SD slot of 4GB. These USB sticks offer instant wireless Internet access and 3G speed even while roaming.
Mi-Fi : Mobile Wi-Fi is a compact and portable device that offers upto five internet connection simultaneously. This plug n play device is based on HSDPA and offers speed upto 7.2MBPS. It does not require any wiring or installation and boasts four hours of battery life.
Competitors Vodafone competes with 14 other mobile operators throughout India. They are Aircel Airtel Cheers Mobile BSNL Idea Loop Mobile MTNL MTS Ping Mobile Reliance Communications S Tel Tata DoCoMo Tata Indicom Uninor Videocon and Virgin Mobile.
Major Competitors
Marketing strategy
Vodafone finally launched the 3G services formally in India with a brand new marketing campaign. The teaser campaign was going on for few days now. Zoo Zoos describing seeing something very fast and fascinating in the skies.
The ad campaign created a lot of buzz and anticipation in the market as Vodafone’s Zoo Zoos had already a become popular figures with the masses.
Strengths . Complementary strengths of Vodafone & Hutch esaar . The brand name it has in the Indian market . The kind of subscriber bas it has in the Indian market . It has the 2nd highest market share in India . It has a 2nd highest subscriber base in India 1st being airtel . Its strong advertising strategies and impact on people . Its India's 3rd biggest mobile carrier
Weaknesses . Low R&D . Ubiquitiouegory, products, services . High customer churn (33.33%) . Rural India unable to relate to the brand . Poor network coverage
Opportunities .Emerging markets and expansion abroad . Innovation .Product and services expansion . Growing data business and 3G auctioning . VAS as a means to increase ARPU (big boss, Zoo Z00) . Growing Enterprise solution market (10.2% in 2009 anticipated) . Large capital can be raised by listing Vodafone on Indian Stock Exchange(IPO) . Tower sharing business with Indus Towers
Threats ? Highly competitive market . Still lags behind major competitors in the US.
doc_749951482.pptx