Description
SMS Marketing is extremely versatile, which allows you to connect with current customers and attract new ones in a variety of ways. If you can do it with a text message, SMS Marketing can cover it.
SMS Marketing For Small Businesses
How your small business can thrive with easy,
affordable, text message marketing!
Joshua Malin
.
Smashwords Edition
Copyright 2012 Ez Texting
Published y Ez Texting
!ll rights reser"ed# $o part o% this boo& may be reprodu'ed or transmitted in any %orm or
by any means( ele'troni' or me'hani'al( in'luding photo'opying( re'ording( or by any
in%ormation storage and retrie"al system without the written permission o% the author(
ex'ept where permitted by law#
!lthough this is a %ree boo&( it remains the 'opyrighted property o% the author( and may
not be reprodu'ed( 'opied and distributed %or 'ommer'ial or non)'ommer'ial purposes#
!pril 2012* +irst Edition
#
Ez Texting pro"ides web)based text messaging ser"i'es to o"er ,0(000 'lients# Sin'e
200-( Ez Texting.s do)it)yoursel% ser"i'e has been used by 'lients ranging %rom small
organizations to +ortune ,00 %irms#
+ind us on the web* http*//www#EzTexting#'om
able of !ontents
SMS Marketing Basics
Short !odes " #eywords
Statistics! he $%&$ Mobile Marketing Fact Sheet
Systemati'ing (our SMS Marketing )lan
SMS !am*aign Statistics+ ,hat hey Mean " How to -m*rove (ours
Finding -ns*iration For (our SMS Marketing Messages
(our !ontent Board+ .enerating and /emembering ext Message Marketing -deas
0 i*s to -m*rove (our SMS !o*ywriting
1 i*s For More 2ffective SMS Marketing !am*aigns
3oing Mobile !ou*ons the /ight ,ay with ext Messaging
iming (our ext Message Marketing !am*aigns
4 SMS !ou*on Formats to /eel Subscribers -n
5 !ommon SMS Marketing Mistakes and How to 6void hem
0 7nex*ected )laces o 6dvertise (our SMS Marketing #eyword
8iral -deas+ urning one SMS -dea into Multi*le Broadcasts
ext Message Marketing !am*aigns For 2very ime 9f he (ear
0 SMS Marketing )romotions o /un 6round 8alentine:s 3ay
S*ring;hemed SMS Marketing )romotions
1 2asy 1>1>1 won2t a'tually sign you up %or anyone2s mar&eting list# ?n'e you setup
a 7eyword on a short 'ode 4by using an SMS Mar&eting plat%orm6( potential 'ustomers
will be able to opt)in 4an industry term %or the word 8oin6 your SMS Mar&eting list# 1hen
that happens you2ll ha"e another name on your mar&eting list# So how do you do it9
@on2t lea"e anything on the table* 0% you ha"e a bri'& and mortar business with a window
put your 7eyword 'all)to)a'tion up on a sign# Ai"e potential 'ustomers a reason to opt)in
4li&e a mobile 'oupon( whi'h you 'an automati'ally text ba'&6 and you2ll pi'& up
'ustomers who ne"er e"en step inside your business#
Aet more out o% print( radio and T;* 0% you2re ad"ertising in print( on the radio or on
tele"ision( adding a 7eyword 'all)to)a'tion is a great way to le"erage your existing
mar&eting spending#
and older used mobile
de"i'es( a''ording to a new 'omS'ore Mobi=ens report# ! whopping three)%ourths o%
those used text messaging with the number o% users in'reasing %rom -C#-G in June to
H1#1G in September#
Thin& o% all the opportunity to get the word out about your business with an e%%e'ti"e
SMS mar&eting 'ampaign# Jere are se"en tips to help you put it together#
&. Be clear and .et )ermission
!s you grow the numbers in your 'ompany2s database( ma&e sure the 'onsumer has
agreed to re'ei"e text messages %rom you 4whether "ia prior opt)in( 7eyword opt)in or
web opt)in6# Ea'h person on the 'onta't list also needs to &now how o%ten to expe't
messages and how to opt out o% re'ei"ing messages# Ma&e it easy %or the 'ustomer to 8oin
your mobile list by setting up a mobile &eyword that lin&s them to your messaging list#
$. Build a /elationshi* with your !ustomers
Culti"ate your database o% 'ustomers and &eep them interested in your business# ?ne way
to do that is by regularly noti%ying them about promotions( sales and new produ'ts#
SMS Marketing is extremely versatile, which allows you to connect with current customers and attract new ones in a variety of ways. If you can do it with a text message, SMS Marketing can cover it.
SMS Marketing For Small Businesses
How your small business can thrive with easy,
affordable, text message marketing!
Joshua Malin
.
Smashwords Edition
Copyright 2012 Ez Texting
Published y Ez Texting
!ll rights reser"ed# $o part o% this boo& may be reprodu'ed or transmitted in any %orm or
by any means( ele'troni' or me'hani'al( in'luding photo'opying( re'ording( or by any
in%ormation storage and retrie"al system without the written permission o% the author(
ex'ept where permitted by law#
!lthough this is a %ree boo&( it remains the 'opyrighted property o% the author( and may
not be reprodu'ed( 'opied and distributed %or 'ommer'ial or non)'ommer'ial purposes#
!pril 2012* +irst Edition
#
Ez Texting pro"ides web)based text messaging ser"i'es to o"er ,0(000 'lients# Sin'e
200-( Ez Texting.s do)it)yoursel% ser"i'e has been used by 'lients ranging %rom small
organizations to +ortune ,00 %irms#
+ind us on the web* http*//www#EzTexting#'om
able of !ontents
SMS Marketing Basics
Short !odes " #eywords
Statistics! he $%&$ Mobile Marketing Fact Sheet
Systemati'ing (our SMS Marketing )lan
SMS !am*aign Statistics+ ,hat hey Mean " How to -m*rove (ours
Finding -ns*iration For (our SMS Marketing Messages
(our !ontent Board+ .enerating and /emembering ext Message Marketing -deas
0 i*s to -m*rove (our SMS !o*ywriting
1 i*s For More 2ffective SMS Marketing !am*aigns
3oing Mobile !ou*ons the /ight ,ay with ext Messaging
iming (our ext Message Marketing !am*aigns
4 SMS !ou*on Formats to /eel Subscribers -n
5 !ommon SMS Marketing Mistakes and How to 6void hem
0 7nex*ected )laces o 6dvertise (our SMS Marketing #eyword
8iral -deas+ urning one SMS -dea into Multi*le Broadcasts
ext Message Marketing !am*aigns For 2very ime 9f he (ear
0 SMS Marketing )romotions o /un 6round 8alentine:s 3ay
S*ring;hemed SMS Marketing )romotions
1 2asy 1>1>1 won2t a'tually sign you up %or anyone2s mar&eting list# ?n'e you setup
a 7eyword on a short 'ode 4by using an SMS Mar&eting plat%orm6( potential 'ustomers
will be able to opt)in 4an industry term %or the word 8oin6 your SMS Mar&eting list# 1hen
that happens you2ll ha"e another name on your mar&eting list# So how do you do it9
@on2t lea"e anything on the table* 0% you ha"e a bri'& and mortar business with a window
put your 7eyword 'all)to)a'tion up on a sign# Ai"e potential 'ustomers a reason to opt)in
4li&e a mobile 'oupon( whi'h you 'an automati'ally text ba'&6 and you2ll pi'& up
'ustomers who ne"er e"en step inside your business#
Aet more out o% print( radio and T;* 0% you2re ad"ertising in print( on the radio or on
tele"ision( adding a 7eyword 'all)to)a'tion is a great way to le"erage your existing
mar&eting spending#
and older used mobile
de"i'es( a''ording to a new 'omS'ore Mobi=ens report# ! whopping three)%ourths o%
those used text messaging with the number o% users in'reasing %rom -C#-G in June to
H1#1G in September#
Thin& o% all the opportunity to get the word out about your business with an e%%e'ti"e
SMS mar&eting 'ampaign# Jere are se"en tips to help you put it together#
&. Be clear and .et )ermission
!s you grow the numbers in your 'ompany2s database( ma&e sure the 'onsumer has
agreed to re'ei"e text messages %rom you 4whether "ia prior opt)in( 7eyword opt)in or
web opt)in6# Ea'h person on the 'onta't list also needs to &now how o%ten to expe't
messages and how to opt out o% re'ei"ing messages# Ma&e it easy %or the 'ustomer to 8oin
your mobile list by setting up a mobile &eyword that lin&s them to your messaging list#
$. Build a /elationshi* with your !ustomers
Culti"ate your database o% 'ustomers and &eep them interested in your business# ?ne way
to do that is by regularly noti%ying them about promotions( sales and new produ'ts#