Description
PROJECT REPORT ON REEBOK
REEBOK
By: Travis Stroh
? Manufacturer of professional sports equipment (NFL, MLB, NHL) ? Athlete Endorsements ? Recognized worldwide
? Designed first women’s athletic
shoe (1981)
Marketing Goals
? Increase the breadth of the types of sporting equipment produced ? Compete with other brand name leaders ? Attract new markets and gain a wider customer base ? Utilize various social media outlets to boost promotion
? Reebok is limited in the amount of products they offer
Proposal
to outdoor sportsman ? By creating a new line of outdoor apparel, Reebok can attract new customer and potentially become a brand name in outdoor sports.
? Enhance Reebok’s line of outdoor/hunting apparel (boots, coats, pants etc.) ? Offer in-store and online shopping ? Promote new campaign
through various shopping and
social media sites ? Frequently appear in keyword
The Strategy
searches
? Gain new followers
? Target Market ? Hunters/Fishers: Ages 18-50 ? Clothes are sporty, yet comfortable, warm and effective
Marketing cont.Budget
? Advertisement in social media-$5,000/month ? Magazine Ad’s-$10,000/ad ? Keyword search-$3,000/keyword
Marketing cont.-Promotion
Endorsements
If Successful…
? Reebok will compete with leading outdoor sports brands ? Become the preferred brand of more people ? Increase production of products ? Increase profits ? Produce quality goods that allow you to attack nature
doc_340430851.pptx
PROJECT REPORT ON REEBOK
REEBOK
By: Travis Stroh
? Manufacturer of professional sports equipment (NFL, MLB, NHL) ? Athlete Endorsements ? Recognized worldwide
? Designed first women’s athletic
shoe (1981)
Marketing Goals
? Increase the breadth of the types of sporting equipment produced ? Compete with other brand name leaders ? Attract new markets and gain a wider customer base ? Utilize various social media outlets to boost promotion
? Reebok is limited in the amount of products they offer
Proposal
to outdoor sportsman ? By creating a new line of outdoor apparel, Reebok can attract new customer and potentially become a brand name in outdoor sports.
? Enhance Reebok’s line of outdoor/hunting apparel (boots, coats, pants etc.) ? Offer in-store and online shopping ? Promote new campaign
through various shopping and
social media sites ? Frequently appear in keyword
The Strategy
searches
? Gain new followers
? Target Market ? Hunters/Fishers: Ages 18-50 ? Clothes are sporty, yet comfortable, warm and effective
Marketing cont.Budget
? Advertisement in social media-$5,000/month ? Magazine Ad’s-$10,000/ad ? Keyword search-$3,000/keyword
Marketing cont.-Promotion
Endorsements
If Successful…
? Reebok will compete with leading outdoor sports brands ? Become the preferred brand of more people ? Increase production of products ? Increase profits ? Produce quality goods that allow you to attack nature
doc_340430851.pptx