Description
PROJECT REPORT ON GODREJ
PROJECT REPORT ON
Consumer product limited
PRESENTED BY 23 Lavkush Mehra 30 Neharika Khattar 26 Mahen ra Ma!i 2" #a hu#en re
1
Laksh$a
%& '(a! t( )e a*hieve +
2
CONTENTS
Introduction to FMCG History of FMCG products Major players internationally Major players Indian Sector profile Company profile Vision and Mission Current events Financial Overview Marketing Strategy H policy Market S!are Swot analysis "wards and recognition CS #Corporate Social esponsi$ility%
3
ecommendations Our overview
"C&'O()*+G*M*',
Our deep sense of gratitude to all our seniors and for their support and guidance. Thanks and appreciation to the helpful people at INDIRA IN TIT!T" O# $ANA%"$"NT &!N"' for their support. (e )ould also like to thank m* Institution and m* facult* mem+ers )ithout )hom this pro,ect )ould ha-e +een a distant realit*. I also e.tend our heartfelt thanks to our all )ell )ishers.
/
I', O+-C,IO' OF FMCG
Fast Moving Consumer Goods 0FMCG1 are products that are sold 2uickl* at relati-el* lo) cost ".amples include non3dura+le goods such as soft drinks' toiletries' grocer* items etc. Though the a+solute profit made on #$C% products is relati-el* small' the* generall* sell in large 2uantities' so the cumulati-e profit on such products can +e large.
SCO.*
The term #$C% refers to those retail goods that are generall* replaced or full* used up o-er a short period of da*s' )eeks' or months' and )ithin one *ear. This contrasts )ith dura+le goods or ma,or appliances such as kitchen appliances' )hich are generall* replaced o-er a period of se-eral *ears. #$C%s ha-e a short shelf life' either as a result of high consumer demand or +ecause the product deteriorates rapidl*. ome #$C%s 4 such as meat' fruits and -egeta+les' dair* products and +aked goods 4 are highl* perisha+le. Other goods such as alcohol' toiletries' pre3packaged foods' soft drinks and cleaning products ha-e high turno-er rates. The follo)ing are the t*pical characteristics of #$C%s • #rom the consumers5 perspecti-e6 • #re2uent purchase • 7o) in-ol-ement 0little or no effort to choose the item 33 products )ith strong +rand lo*alt* are e.ceptions to this rule1 • 7o) price • #rom the marketers5 angle6 • 8igh -olumes • 7o) margins
9
•
".tensi-e distri+ution net)orks
• 8igh stock turno-er
S*C,O
. OFI)*
The Indian #$C% sector is the fourth largest in the econom* and has a market si:e of ! ;13.1 +illion. (ell3esta+lished distri+ution net)orks' as )ell as intense competition +et)een the organi:ed and unorgani:ed segments are the characteristics of this sector. #$C% in India has a strong and competiti-e $NC presence across the entire -alue chain. It has +een predicted that the #$C% market )ill reach to ! ; 33./ +illion in 2
PROJECT REPORT ON GODREJ
PROJECT REPORT ON
Consumer product limited
PRESENTED BY 23 Lavkush Mehra 30 Neharika Khattar 26 Mahen ra Ma!i 2" #a hu#en re
1
Laksh$a
%& '(a! t( )e a*hieve +
2
CONTENTS
Introduction to FMCG History of FMCG products Major players internationally Major players Indian Sector profile Company profile Vision and Mission Current events Financial Overview Marketing Strategy H policy Market S!are Swot analysis "wards and recognition CS #Corporate Social esponsi$ility%
3
ecommendations Our overview
"C&'O()*+G*M*',
Our deep sense of gratitude to all our seniors and for their support and guidance. Thanks and appreciation to the helpful people at INDIRA IN TIT!T" O# $ANA%"$"NT &!N"' for their support. (e )ould also like to thank m* Institution and m* facult* mem+ers )ithout )hom this pro,ect )ould ha-e +een a distant realit*. I also e.tend our heartfelt thanks to our all )ell )ishers.
/
I', O+-C,IO' OF FMCG
Fast Moving Consumer Goods 0FMCG1 are products that are sold 2uickl* at relati-el* lo) cost ".amples include non3dura+le goods such as soft drinks' toiletries' grocer* items etc. Though the a+solute profit made on #$C% products is relati-el* small' the* generall* sell in large 2uantities' so the cumulati-e profit on such products can +e large.
SCO.*
The term #$C% refers to those retail goods that are generall* replaced or full* used up o-er a short period of da*s' )eeks' or months' and )ithin one *ear. This contrasts )ith dura+le goods or ma,or appliances such as kitchen appliances' )hich are generall* replaced o-er a period of se-eral *ears. #$C%s ha-e a short shelf life' either as a result of high consumer demand or +ecause the product deteriorates rapidl*. ome #$C%s 4 such as meat' fruits and -egeta+les' dair* products and +aked goods 4 are highl* perisha+le. Other goods such as alcohol' toiletries' pre3packaged foods' soft drinks and cleaning products ha-e high turno-er rates. The follo)ing are the t*pical characteristics of #$C%s • #rom the consumers5 perspecti-e6 • #re2uent purchase • 7o) in-ol-ement 0little or no effort to choose the item 33 products )ith strong +rand lo*alt* are e.ceptions to this rule1 • 7o) price • #rom the marketers5 angle6 • 8igh -olumes • 7o) margins
9
•
".tensi-e distri+ution net)orks
• 8igh stock turno-er
S*C,O
. OFI)*
The Indian #$C% sector is the fourth largest in the econom* and has a market si:e of ! ;13.1 +illion. (ell3esta+lished distri+ution net)orks' as )ell as intense competition +et)een the organi:ed and unorgani:ed segments are the characteristics of this sector. #$C% in India has a strong and competiti-e $NC presence across the entire -alue chain. It has +een predicted that the #$C% market )ill reach to ! ; 33./ +illion in 2