Description
Godrej Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India. It was founded by Ardeshir Godrej and Pirojsha Godrej in 1897, Lalbaug, Mumbai. It operates in diverse sectors such as real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products,to name a few. It's turnover is in excess of 3.3 billion dollars.
A Report On
GODREJ PVT LTD.
Submitted to: Prof: Varsa mam
Submitted by: Komal Dulam (16) Sandhya Kodganti (38) Niharika Patel (15) Ankita Savliya (01)
Page 2 of 15
PREFACE
Management is a complex process and cut across all facets of the organization. It relates to all activities of the organization and undertakes at all levels and is best seen as a process common to all other functions carried-out within the organization.
This project is about Godrej’s management function. The main aim of this project is to understand the how godrej works as organization. Which are strategies followed by the godrej to attract the customer is mention here.
We tried our best in project. We hope we put better information about godrej which will be useful to other.
Page 3 of 15
ACKNOWLEGEMENT
A project without proper guidance is like ship without a navigator. A successful story is incomplete without paying tribute to those who inspired it. We would like to express our gratitude towards all those people who guided us for preparing this project, which was a great learning process for us.
We are heartily indebted to Prof. Versha Turi who guided us throughout project and gave up valuable suggestion and encouragement.
We also express our sincere thanks to the Director Mr.kishor bhunsali, who gave an opportunity to learn from practical training.
Once again we would like to thanks all those people who gave their valuable support by helping us in this project which is a great learning experience.
Page 4 of 15
Executive summary
Godrej is pioneer in many products. Established in 1897, the Godrej group has grown in India from the days of the charkha to nights at the call centers.
Their founder, Ardesir Godrej, lawyer-turned-locksmith, was a persistent inventor and a strong visionary who could see the spark in the future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation of today’s Godrej Empire. One of India’s most trusted brand, Godrej enjoys the patronage and trust of around 500 million Indians every single day. Our customers mean the world to us.
Today, they are at a point in Godrej’s history when their amazing past is meeting up with its spectacular future head on. Godrej is learning and relishing being young again.
Page 5 of 15
INTRODUCTOIN
Godrej Company is established in 1897. With 7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care turnover crosses 3.3 billion dollars. Their presence in more than 60 countries ensures that their customers are at home with Godrej no matter where they go. With brands you can believe in, service excellence you can count on and the promise of brighter living for every customer. Godrej Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India. It was founded by Ardeshir Godrej and Pirojsha Godrej in 1897, Lalbaug, Mumbai. It operates in diverse sectors such as real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products,to name a few. Its turnover is in excess of 3.3 billion dollars.
Page 6 of 15
GODREJ’S INFORMATION Godrej Group Type Industry Founded Founder(s) Private Conglomerate 1897 Ardeshir Godrej Pirojsha Godrej
Headquarters Mumbai, Maharashtra, India Area served Key people Products Worldwide Adi Godrej (Chairman) Real estate, FMCG, industrial engineering, appliances, furniture, security and agri care US$ 3.3 billion (2011) 9,700 (2010) GCPL, Godrej Infotech Ltd, Godrej Industries Ltd, Godrej Properties, Godrej Agrovet Website www.godrej.com
Revenue Employees Subsidiaries
Page 7 of 15
GODREJ’S PRODUCTS & SERVICES ? Appliances Offerings in the refrigerator, washing machine, air conditioner and microwave oven ranges. ? Furniture Furniture for home, office, educational institutions, establishments, labs, hospitals, shipyard. ? FMCG Cinthol, Hersheys Chocolate Syrup, Good Knight mosquito repellent, Hair Colour and Hair Dye. ? Real Estate s Residential, commercial and township developments. ? Agri Animal feed, oil palm plantations, agrochemicals and poultry. ? AV Solutions Display solutions, audio video conferencing solutions, electronic copy boards. ? Batteries Godrej and GP Batteries offer a range of zinc chloride, alkaline & rechargeable batteries and a range of chargers. ? Chemicals Oleochemicals and surfactants. ? Construction Variety of construction services like real estate development, ready mix concrete, horticulture. ? Electricals and Electronics Industrial automation, power distribution, compressed air solutions & green business commissioning. ? IT & Software Solutions Solutions for engineering and service industry. ? Locks Locking solutions for different security needs to ensure optimum safety. ? Material Handling Counter balance trucks, forklift trucks, tyre handlers, all terrain trucks, attachments and accessories.
Page 8 of 15
GODREJ’S COMPANIES ? Godrej & Boyce
From locks to aerospace, furniture to construction, appliances to custom-built critical equipment, and several more, Godrej & Boyce has a diverse range of products and services. ? Godrej Industries
India's leading manufacturer of oleochemicals making more than a hundred chemicals for use in over two dozen industries. Its products also include edible oils, vanaspati and bakery fats. ? Godrej Properties
One of India’s leading real estate development companies focusing on residential, commercial and township development. ? Godrej Consumer Products
A major player in the Indian FMCG market with leadership in personal care, hair care, household care and fabric care segments. ? Godrej Hershey
A joint venture between the Hershey Company, USA and the Godrej group, it is one of India's leading businesses operating in Food and Beverages segment. ? Godrej Agro vet
Diversified Agribusiness Company with interests in animal feed, oil palm plantations, agro chemicals and poultry. It is India’s largest animal feed company. ? Godrej Nature's Basket
Godrej Nature's Basket, a retail venture under Godrej Industries Ltd, is today India's foremost retail destination for fine and gourmet foods and beverages from across the world. Started in 2005 as a single fresh food store, it has today morphed into a much admired chain of premium Gourmet Stores strategically located at high street locations in Mumbai, Delhi/NCR, Pune, Hyderabad and Bangalore.
Page 9 of 15
GODREJ’S PLANNING
? Mission: Mission is to operate a new business which capitalizes on the Godrej brand and corporate image of reliability and integrity.
? Objective: is to delight its customer both in India and abroad.
? Vision: its business to be globalised rapidly and to enrich the quality of life everyday everywhere.
Page 10 of 15
ORGANIZATIONAL STRUCTURE
? ? ? ?
Hierarchy Management Board of directors Management team
? Hierarchy ? ? ? Four employees, 1 deputy & 3 senior under him. Over all 19 plants make all different products like security system, locks, doors, etc. Each of their plant is considered as a separate profit making center. Profits made by each of the plants are accounted separately in their annual report also.
? Management
Page 11 of 15
? ? ? ? ? ? ? ? ? ? ?
Board of directors Aid Godrej Vive Mother A. Mainframe Praveen Jakarta Peter Frits Smith Ted Jastrzebski Management teams Hashish Hobe Kinship Kumar Melinda Pâté
MD’S
Sales Technical Promotion of Product Operation level Base level management
Page 12 of 15
Social responsibility ? Godrej has a philanthropic arm that has built schools, dispensaries and a residential complex for their employees.
?
Trusts established by Godrej continue to invest in education, healthcare and upliftment of the underprivileged.
?
It’s another branch in Ranchi at Pandora Mr.B.Ganesh is the Branch Commercial Manager at Ranchi division.
Page 13 of 15
SWOT ANALYSIS ? Strengths ? Brand Name. ? Larger no. of customer with higher satisfaction. ? Management is trained & efficient. ? Service centre is good in condition. ? Weaknesses ? Don’t go for advertisement. ? Focus on security products at same time. ? No Schemes like installments. ? Opportunities ? It has earned a good name in security sector. ? Technical up gradation from time to time. ? Threat ? Growing competition in the security sector.
Page 14 of 15
CONCLUSION
? ?
At last I would like to conclude that Godrej has successfully completed its 113 years. It is reaffirmed from the fact that it is one of the most famous and reliable brand in the country. With a motto “We Care the Quality of Your Life”.
Page 15 of 15
Bibliography ? ? www.gorej.in www.google.com
doc_986810165.docx
Godrej Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India. It was founded by Ardeshir Godrej and Pirojsha Godrej in 1897, Lalbaug, Mumbai. It operates in diverse sectors such as real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products,to name a few. It's turnover is in excess of 3.3 billion dollars.
A Report On
GODREJ PVT LTD.
Submitted to: Prof: Varsa mam
Submitted by: Komal Dulam (16) Sandhya Kodganti (38) Niharika Patel (15) Ankita Savliya (01)
Page 2 of 15
PREFACE
Management is a complex process and cut across all facets of the organization. It relates to all activities of the organization and undertakes at all levels and is best seen as a process common to all other functions carried-out within the organization.
This project is about Godrej’s management function. The main aim of this project is to understand the how godrej works as organization. Which are strategies followed by the godrej to attract the customer is mention here.
We tried our best in project. We hope we put better information about godrej which will be useful to other.
Page 3 of 15
ACKNOWLEGEMENT
A project without proper guidance is like ship without a navigator. A successful story is incomplete without paying tribute to those who inspired it. We would like to express our gratitude towards all those people who guided us for preparing this project, which was a great learning process for us.
We are heartily indebted to Prof. Versha Turi who guided us throughout project and gave up valuable suggestion and encouragement.
We also express our sincere thanks to the Director Mr.kishor bhunsali, who gave an opportunity to learn from practical training.
Once again we would like to thanks all those people who gave their valuable support by helping us in this project which is a great learning experience.
Page 4 of 15
Executive summary
Godrej is pioneer in many products. Established in 1897, the Godrej group has grown in India from the days of the charkha to nights at the call centers.
Their founder, Ardesir Godrej, lawyer-turned-locksmith, was a persistent inventor and a strong visionary who could see the spark in the future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation of today’s Godrej Empire. One of India’s most trusted brand, Godrej enjoys the patronage and trust of around 500 million Indians every single day. Our customers mean the world to us.
Today, they are at a point in Godrej’s history when their amazing past is meeting up with its spectacular future head on. Godrej is learning and relishing being young again.
Page 5 of 15
INTRODUCTOIN
Godrej Company is established in 1897. With 7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care turnover crosses 3.3 billion dollars. Their presence in more than 60 countries ensures that their customers are at home with Godrej no matter where they go. With brands you can believe in, service excellence you can count on and the promise of brighter living for every customer. Godrej Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India. It was founded by Ardeshir Godrej and Pirojsha Godrej in 1897, Lalbaug, Mumbai. It operates in diverse sectors such as real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products,to name a few. Its turnover is in excess of 3.3 billion dollars.
Page 6 of 15
GODREJ’S INFORMATION Godrej Group Type Industry Founded Founder(s) Private Conglomerate 1897 Ardeshir Godrej Pirojsha Godrej
Headquarters Mumbai, Maharashtra, India Area served Key people Products Worldwide Adi Godrej (Chairman) Real estate, FMCG, industrial engineering, appliances, furniture, security and agri care US$ 3.3 billion (2011) 9,700 (2010) GCPL, Godrej Infotech Ltd, Godrej Industries Ltd, Godrej Properties, Godrej Agrovet Website www.godrej.com
Revenue Employees Subsidiaries
Page 7 of 15
GODREJ’S PRODUCTS & SERVICES ? Appliances Offerings in the refrigerator, washing machine, air conditioner and microwave oven ranges. ? Furniture Furniture for home, office, educational institutions, establishments, labs, hospitals, shipyard. ? FMCG Cinthol, Hersheys Chocolate Syrup, Good Knight mosquito repellent, Hair Colour and Hair Dye. ? Real Estate s Residential, commercial and township developments. ? Agri Animal feed, oil palm plantations, agrochemicals and poultry. ? AV Solutions Display solutions, audio video conferencing solutions, electronic copy boards. ? Batteries Godrej and GP Batteries offer a range of zinc chloride, alkaline & rechargeable batteries and a range of chargers. ? Chemicals Oleochemicals and surfactants. ? Construction Variety of construction services like real estate development, ready mix concrete, horticulture. ? Electricals and Electronics Industrial automation, power distribution, compressed air solutions & green business commissioning. ? IT & Software Solutions Solutions for engineering and service industry. ? Locks Locking solutions for different security needs to ensure optimum safety. ? Material Handling Counter balance trucks, forklift trucks, tyre handlers, all terrain trucks, attachments and accessories.
Page 8 of 15
GODREJ’S COMPANIES ? Godrej & Boyce
From locks to aerospace, furniture to construction, appliances to custom-built critical equipment, and several more, Godrej & Boyce has a diverse range of products and services. ? Godrej Industries
India's leading manufacturer of oleochemicals making more than a hundred chemicals for use in over two dozen industries. Its products also include edible oils, vanaspati and bakery fats. ? Godrej Properties
One of India’s leading real estate development companies focusing on residential, commercial and township development. ? Godrej Consumer Products
A major player in the Indian FMCG market with leadership in personal care, hair care, household care and fabric care segments. ? Godrej Hershey
A joint venture between the Hershey Company, USA and the Godrej group, it is one of India's leading businesses operating in Food and Beverages segment. ? Godrej Agro vet
Diversified Agribusiness Company with interests in animal feed, oil palm plantations, agro chemicals and poultry. It is India’s largest animal feed company. ? Godrej Nature's Basket
Godrej Nature's Basket, a retail venture under Godrej Industries Ltd, is today India's foremost retail destination for fine and gourmet foods and beverages from across the world. Started in 2005 as a single fresh food store, it has today morphed into a much admired chain of premium Gourmet Stores strategically located at high street locations in Mumbai, Delhi/NCR, Pune, Hyderabad and Bangalore.
Page 9 of 15
GODREJ’S PLANNING
? Mission: Mission is to operate a new business which capitalizes on the Godrej brand and corporate image of reliability and integrity.
? Objective: is to delight its customer both in India and abroad.
? Vision: its business to be globalised rapidly and to enrich the quality of life everyday everywhere.
Page 10 of 15
ORGANIZATIONAL STRUCTURE
? ? ? ?
Hierarchy Management Board of directors Management team
? Hierarchy ? ? ? Four employees, 1 deputy & 3 senior under him. Over all 19 plants make all different products like security system, locks, doors, etc. Each of their plant is considered as a separate profit making center. Profits made by each of the plants are accounted separately in their annual report also.
? Management
Page 11 of 15
? ? ? ? ? ? ? ? ? ? ?
Board of directors Aid Godrej Vive Mother A. Mainframe Praveen Jakarta Peter Frits Smith Ted Jastrzebski Management teams Hashish Hobe Kinship Kumar Melinda Pâté
MD’S
Sales Technical Promotion of Product Operation level Base level management
Page 12 of 15
Social responsibility ? Godrej has a philanthropic arm that has built schools, dispensaries and a residential complex for their employees.
?
Trusts established by Godrej continue to invest in education, healthcare and upliftment of the underprivileged.
?
It’s another branch in Ranchi at Pandora Mr.B.Ganesh is the Branch Commercial Manager at Ranchi division.
Page 13 of 15
SWOT ANALYSIS ? Strengths ? Brand Name. ? Larger no. of customer with higher satisfaction. ? Management is trained & efficient. ? Service centre is good in condition. ? Weaknesses ? Don’t go for advertisement. ? Focus on security products at same time. ? No Schemes like installments. ? Opportunities ? It has earned a good name in security sector. ? Technical up gradation from time to time. ? Threat ? Growing competition in the security sector.
Page 14 of 15
CONCLUSION
? ?
At last I would like to conclude that Godrej has successfully completed its 113 years. It is reaffirmed from the fact that it is one of the most famous and reliable brand in the country. With a motto “We Care the Quality of Your Life”.
Page 15 of 15
Bibliography ? ? www.gorej.in www.google.com
doc_986810165.docx