Description
Corporate Social Responsibility (CSR) is a vital strategic key for any organization that has in its sustainable success a primordial goal.
Disclaimer: This presentation is copyright of Ethical. It may not be copied, used or reproduced in whole
or in part, for any purpose, without Ethical’ speci?c prior written permission.
01.
Who we are
and our Business
Proposition
Ethical is a new type of consultancy expert in Corporate Social
Responsability (CSR). We create corporate value for organizations and all
it’s stakeholders. Social Value + Environmental Value + Economic Value.
Ethical’s Innovation area was born out of the desire to combine our
expertise in management, entrepreneurship and creativity to deliver
corporate growth and social impact through innovation.
As we usually say:
Doing well by doing good.
Who we are
INNOVATION
MANAGEMENT
SUSTAINABILITY
CONSULTING
PROJECT
MANAGEMENT
PROJECT
IDEATION
BRAND
STRATEGY
STRATEGIC
VISION
CSR SOCIAL INNOVATION
SUSTAINABLE DEVELOPMENT
CREATIVITY DESIGN
CONSUMER
INSIGHTS
Our Business Proposition
Use our expertise to create
CSR and Social Innovation
projects that deliver corporate
value to our clients through
Sustainable Development.
In short...
CSR
Social
Innovation
SUSTAINABLE
DEVELOPMENT
02.
How we see
Corporate Social
Responsibility
Corporate Social Responsability
Corporate Social Responsibility (CSR) is a vital strategic key
for any organization that has in its sustainable success a
primordial goal. We do believe in an everyday’s business
and personal behaviour with a 360º vision of sustainability
as a main tool for all organization’s departments, people
and projects.
With value creation possibilities that go wild behond
reputation and brand value, CSR strategies and projects
o?er you various bene?ts and can be measured for the
tangible and intangible values that it generates.
In the global world we live in the factors intervening in the
organization’s management are growing in scale and complexity.
It’s unavoidable to have ethical models hand in hand with
management models in a borderless sphere where organizations
must manage their interactions with numerous stakeholders that
have di?erent importance levels for value creation either by its
social or environmental weight as for the political, legal or social
frames of the communities where they operate.
Corporate sustainable and ethical performance can be seen on all the
actions companies develop to maintain its legitimacy and to
support the rise of its economic value .
Sustainable Development
SOCIETY WANTS
COMPANIES TO
RAISE THEIR SOCIAL
ENVIRONMENTAL
AND ETHICAL
CONCERNS AND
ACTIONS:
BEING PART OF THE PROCESS
OF SUSTAINABLE DEVELOPMENT
BRINGS A SET OF BENEFITS TO
COMPANIES THAT GO MUCH
BEYOND THE GENERATD BUZZ
AND REPUTATION GAINS.
THIS WAY OF DOING BUSINESS
ALLOWS ORGANIZATIONS TO
MAINTAIN THEIR STRATEGICAL
POSITION AND TO CREATE
COMPETITIVE ADVANTAGES
THAT WILL LAST IN TIME. GOVERNANCE MODEL
SOCIAL CONSEQUENCES
ECONOMIC VALUE
ENVIRONMENTAL IMPACT
CSR Working Model
MACRO ANALISYS
PEER GROUP VISION
INSIDE LOOK
STAKEHOLDER APPROACH
DEFINITION OF INTERVENTION AREAS
PRESENTATION OF STRATEGIC PLAN
OPERATIONAL PLAN
OPERATIONS AND
PRESENTATION OF RESULTS
ECONOMIC, SOCIAL AND ENVIRONMENTAL CONTEXT
WORLDWIDE BEST PRACTICES
INTERNAL ANALYSIS > MANAGEMENT MODELS > GOVERNANCE > RH
ACTIONS > EXECUTION CALENDAR >
MEASUREMENT MODEL > RESULT ASSESSMENT
STAKEHOLDER DIALOGUE > EXPECTATION AND NECESSITIES ASSESSMENT
STAGE
1.0
2.0
3.0
03.
How we see
Social Innovation
Innovation plays an
increasingly important
role in today’s society...
WELL PLANNED
INNOVATION PROGRAMS
HAVE THE ABILITY TO
TRANSFORM ENTIRE
COUNTRIES AND THEIR
ECONOMIES.
INNOVATIVE COMPANIES
CREATE ENTIRELY NEW
MARKETS WHILE REMAINING
TRUTHFUL TO THEIR
BRAND ESSENCE.
INNOVATION IN BUSINESS
MODELS TRANSFORMS
BUSINESSES AND CREATES
NEW OPPORTUNITIES
FOR GROWTH.
IMAGES FROM GOOGLE IMAGES ©
AN INNOVATIVE
MINDSET HELPS US TO
QUESTION THE STATUS QUO
AND CHALLENGES US TO
DREAM AND SURPASS
OUR LIMITS.
IMAGE FROM GOOGLE IMAGES ©
INNOVATION CAN
EMPOWER AN ENTIRE
COMMUNITY AND DRIVE
ECONOMIC GROWTH
WHERE THERE ONCE
WAS POVERTY.
IMAGE FROM GOOGLE IMAGES ©
INNOVATION HELPS
US TO CREATE A BETTER
REALITY FOR US AND THE
UPCOMING GENERATIONS.
IMAGE FROM GETTYIMAGES.COM ©
We’re proud to be
part of the process
of trying to create
a better tomorrow,
through Social
Innovation.
IMAGE FROM GETTYIMAGES.COM ©
Our key Innovation areas allow us to o?er our clients a unique consulting
service, aligned with our value proposition of delivering value trough sustainable
development. Typically, our projects touch one or more of these topics:
A nossa área de Inovação
SOCIAL
INNOVATION
BRAND DRIVEN
INNOVATION
BUS. MODEL
INNOVATION
> Field Research
> Business Alliances and Partnerships
> Investment advice
> Project Development
> Implementation and management
> Brand and Innovation alignment
> Brand Strategy
> Brand DNA
> Customer Experience Design
> Service Design
> Brand Design
> Trends Analysis and Insights
> Business Consulting
> Business Model Development
> Business Creativity and Idea Generation
> In-house projects and Workshops
> Business ventures
> Trends Analysis and Insights
> Implementation Support
Perhaps our strongest area, Social Innovation is a very signi?cant
part of our company’s mission. We’re deeply committed to the
creation of meaningful impact in/for society in areas such as:
Social Innovation
EDUCATION
RESPONSIBLE
CONSUMERISM
ENVIRON.
RESOURCES
SOCIAL
ENTREPRE-
NEURSHIP
ENERGY HEALTHCARE
F
R
O
M
T
O
P
-
D
O
W
N
C
H
A
R
I
T
Y
T
O
B
O
T
T
O
M
-
U
P
S
U
S
T
A
I
N
A
B
I
L
I
T
Y
Our goal is to drive social change through
the creation of ecosystems that shift from
the traditional top-down charity approach
in favor of bottom-up sustainability, where
the entire system evolves and grows in its
own auto-su?cient way.
Brand Driven Innovation
A COMPANY’S INNOVATION
DEPARTMENT NEEDS
A STRONG AND CLEAR
BRAND VISION TO GUIDE
ITS EFFORTS.
INNOVATION AND
BRANDING GO WELL
TOGETHER.
AN ORGANIZATION
NEEDS TO INNOVATE
IN ORDER TO FULFILL
ITS BRAND PROMISE
In today’s world, emotional factors are the
driving forces of most of our consumer
behaviors. What makes us regularly walk into
a certain café and not the one next door?
We can help you articulate your brand
strategy, understand the latest trends and
design irresistible and more sustainable
consumer experiences.
Would you rather have
a regular cup of co?ee
or the Starbucks Product
(RED) Co?ee that helps
the Global Fund to save
lives in Africa?
Your brand can also
became Admi(RED)!
Business Model Innovation
In part thanks to the digital revolution, most of the innovation
we see nowadays takes place around the business models.
It’s all about ?nding your unique space in the market.
We’ll help you to explore consumer insights and transform
them into business opportunities, creating new and sustainable
avenues of growth. We use the dynamics of Design Thinking
to uncover business opportunities, because of it’s human
centered approach and divergent nature.
Business Model Innovation Map
DISCOVERY ELABORATION DEPLOYMENT ROADMAP IDEATION
> DIAGNOSIS
> AUDIT
> CONTEXT EVALUATION
> CORE COMPETENCIES
> TEAM PREPARATION
Building a di?erent point of
view about the future and
exploring di?erent
perspectives. Uncover hidden
truths about the market.
The ideas generated are far
more powerful because they’re
built on trends, consumer
insights and other key
elements.
Organization of ideas into
clusters and development of
value propositions around the
most powerful ideas, in terms
of business opportunities.
Development of the Business
Model around the selected
value propositions. Envolving
all the necessary business units
for prototyping and testing.
Preparing the team for the
Innovation Journey. De?ning
the challenge.
Defnition of
Objectives
Field Research
and Analysis
Innovation Lab
Workshops
From Ideas to
Value Propositions
Brainstorming and
“Crashing”of key elements
for idea generation.
TRENDS, COOLHUNTING
AND MEGATRENDS
NEW IDEAS
GENERATED
FROM THE
“CRASHING” OF
KEY ELEMENTS
VALUE PROPOSITION
> CONTEXT
> OPPORTUNITY
> IDEA
> MONETIZE
SETTING UP THE
CHALLENGE
> BUSINESS OPORTUNITY
> SOCIAL NEED/PROBLEM
Using a Divergent to Convergent Approach
CONSUMER INSIGHTS
DISCONTINUITIES
ORTHODOXIES
WEAK SIGNALS
B
U
S
I
N
E
S
S
M
O
D
E
L
D
E
V
E
L
O
P
M
E
N
T
P
R
O
T
O
T
Y
P
I
N
G
A
N
D
E
X
P
E
R
I
M
E
N
T
A
T
I
O
N
P
L
A
N
EXPLORATION
04.
Working with us
Unique Expertise
At Ethical we have an entire team
focused on sustainable development.
All elements of the Ethical Group have academic and
professional expertise in the ?elds of CSR, Ethics and
Innovation, with a curriculum of over 7 years of experience
in projects of di?erent formats, scales and customers.
The World is Our Playground
We’re based in Lisbon and are in the process of intenationalization
and aside from that, we maintain a large network of external
consultants in Africa and South America.
So, we may take on a project in São Paulo, manage it from NYC,
develop the work in Portugal and bring in local consultants. This
approach in an economical way of using talent and experiences
from di?erent markets.
Ethical’s World
Main Ofce
In the process of opening Ofce
Network of External Consultants
NYC, USA
MAPUTO, MOZAMBIQUE
SPAIN
MADAGASCAR SÃO PAULO, BRAZIL
CARACAS, VENEZUELA
MEXICO CITY, MEXICO
FLORIANOPOLIS, BRAZIL
LISBON, PORTUGAL
LUANDA, ANGOLA
GOA, INDIA
SANTIAGO, CHILE
LIMA, PERU
BOGOTA, COLOMBIA
Flexible Business Model
We’re so strongly con?dent about our approach and
capabilities that we designed a very ?exible business
model. We can work in any of these terms:
> Fee-based consultancy and project development;
> Objectives-based, where we align our commercial
interests with yours by putting up a predetermined per-
centage of our fees subject to achieving key objectives;
> Venture-based, where we both invest and become
partners in a particular project.
At Ethical we have a result driven approach
to sustainability.
There’s lots
of ways to
divide a pie!!!
In a nutshell:
01 > We’re experts in sustainable development
and social innovation;
02 > We have a 360º service in CSR;
03 > We have a deep understanding of latin and
portuguese speaking markets;
04 > We have a network of external consultants in
some of South America and Africa’s major markets;
05 > We’re very informal and have a very ?exible
way of working.
Our clients are action-oriented like us and share a common desire to do things
di?erently, grow and make the world a better place along the way. Our drive is
to help them achieve their potential.
We’ve had the opportunity to work with organizations of great reputation both
on a national and international levels. We look forward to hearing from you!
Doing well
by doing good.
Corporate Social
Responsibility Projects
Rua Cidade de Rabat, nº7
1500-158 Lisboa - Portugal
[email protected] | www.ethical.pt
Tel.: (+351) 217 706 040
doc_627173917.pdf
Corporate Social Responsibility (CSR) is a vital strategic key for any organization that has in its sustainable success a primordial goal.
Disclaimer: This presentation is copyright of Ethical. It may not be copied, used or reproduced in whole
or in part, for any purpose, without Ethical’ speci?c prior written permission.
01.
Who we are
and our Business
Proposition
Ethical is a new type of consultancy expert in Corporate Social
Responsability (CSR). We create corporate value for organizations and all
it’s stakeholders. Social Value + Environmental Value + Economic Value.
Ethical’s Innovation area was born out of the desire to combine our
expertise in management, entrepreneurship and creativity to deliver
corporate growth and social impact through innovation.
As we usually say:
Doing well by doing good.
Who we are
INNOVATION
MANAGEMENT
SUSTAINABILITY
CONSULTING
PROJECT
MANAGEMENT
PROJECT
IDEATION
BRAND
STRATEGY
STRATEGIC
VISION
CSR SOCIAL INNOVATION
SUSTAINABLE DEVELOPMENT
CREATIVITY DESIGN
CONSUMER
INSIGHTS
Our Business Proposition
Use our expertise to create
CSR and Social Innovation
projects that deliver corporate
value to our clients through
Sustainable Development.
In short...
CSR
Social
Innovation
SUSTAINABLE
DEVELOPMENT
02.
How we see
Corporate Social
Responsibility
Corporate Social Responsability
Corporate Social Responsibility (CSR) is a vital strategic key
for any organization that has in its sustainable success a
primordial goal. We do believe in an everyday’s business
and personal behaviour with a 360º vision of sustainability
as a main tool for all organization’s departments, people
and projects.
With value creation possibilities that go wild behond
reputation and brand value, CSR strategies and projects
o?er you various bene?ts and can be measured for the
tangible and intangible values that it generates.
In the global world we live in the factors intervening in the
organization’s management are growing in scale and complexity.
It’s unavoidable to have ethical models hand in hand with
management models in a borderless sphere where organizations
must manage their interactions with numerous stakeholders that
have di?erent importance levels for value creation either by its
social or environmental weight as for the political, legal or social
frames of the communities where they operate.
Corporate sustainable and ethical performance can be seen on all the
actions companies develop to maintain its legitimacy and to
support the rise of its economic value .
Sustainable Development
SOCIETY WANTS
COMPANIES TO
RAISE THEIR SOCIAL
ENVIRONMENTAL
AND ETHICAL
CONCERNS AND
ACTIONS:
BEING PART OF THE PROCESS
OF SUSTAINABLE DEVELOPMENT
BRINGS A SET OF BENEFITS TO
COMPANIES THAT GO MUCH
BEYOND THE GENERATD BUZZ
AND REPUTATION GAINS.
THIS WAY OF DOING BUSINESS
ALLOWS ORGANIZATIONS TO
MAINTAIN THEIR STRATEGICAL
POSITION AND TO CREATE
COMPETITIVE ADVANTAGES
THAT WILL LAST IN TIME. GOVERNANCE MODEL
SOCIAL CONSEQUENCES
ECONOMIC VALUE
ENVIRONMENTAL IMPACT
CSR Working Model
MACRO ANALISYS
PEER GROUP VISION
INSIDE LOOK
STAKEHOLDER APPROACH
DEFINITION OF INTERVENTION AREAS
PRESENTATION OF STRATEGIC PLAN
OPERATIONAL PLAN
OPERATIONS AND
PRESENTATION OF RESULTS
ECONOMIC, SOCIAL AND ENVIRONMENTAL CONTEXT
WORLDWIDE BEST PRACTICES
INTERNAL ANALYSIS > MANAGEMENT MODELS > GOVERNANCE > RH
ACTIONS > EXECUTION CALENDAR >
MEASUREMENT MODEL > RESULT ASSESSMENT
STAKEHOLDER DIALOGUE > EXPECTATION AND NECESSITIES ASSESSMENT
STAGE
1.0
2.0
3.0
03.
How we see
Social Innovation
Innovation plays an
increasingly important
role in today’s society...
WELL PLANNED
INNOVATION PROGRAMS
HAVE THE ABILITY TO
TRANSFORM ENTIRE
COUNTRIES AND THEIR
ECONOMIES.
INNOVATIVE COMPANIES
CREATE ENTIRELY NEW
MARKETS WHILE REMAINING
TRUTHFUL TO THEIR
BRAND ESSENCE.
INNOVATION IN BUSINESS
MODELS TRANSFORMS
BUSINESSES AND CREATES
NEW OPPORTUNITIES
FOR GROWTH.
IMAGES FROM GOOGLE IMAGES ©
AN INNOVATIVE
MINDSET HELPS US TO
QUESTION THE STATUS QUO
AND CHALLENGES US TO
DREAM AND SURPASS
OUR LIMITS.
IMAGE FROM GOOGLE IMAGES ©
INNOVATION CAN
EMPOWER AN ENTIRE
COMMUNITY AND DRIVE
ECONOMIC GROWTH
WHERE THERE ONCE
WAS POVERTY.
IMAGE FROM GOOGLE IMAGES ©
INNOVATION HELPS
US TO CREATE A BETTER
REALITY FOR US AND THE
UPCOMING GENERATIONS.
IMAGE FROM GETTYIMAGES.COM ©
We’re proud to be
part of the process
of trying to create
a better tomorrow,
through Social
Innovation.
IMAGE FROM GETTYIMAGES.COM ©
Our key Innovation areas allow us to o?er our clients a unique consulting
service, aligned with our value proposition of delivering value trough sustainable
development. Typically, our projects touch one or more of these topics:
A nossa área de Inovação
SOCIAL
INNOVATION
BRAND DRIVEN
INNOVATION
BUS. MODEL
INNOVATION
> Field Research
> Business Alliances and Partnerships
> Investment advice
> Project Development
> Implementation and management
> Brand and Innovation alignment
> Brand Strategy
> Brand DNA
> Customer Experience Design
> Service Design
> Brand Design
> Trends Analysis and Insights
> Business Consulting
> Business Model Development
> Business Creativity and Idea Generation
> In-house projects and Workshops
> Business ventures
> Trends Analysis and Insights
> Implementation Support
Perhaps our strongest area, Social Innovation is a very signi?cant
part of our company’s mission. We’re deeply committed to the
creation of meaningful impact in/for society in areas such as:
Social Innovation
EDUCATION
RESPONSIBLE
CONSUMERISM
ENVIRON.
RESOURCES
SOCIAL
ENTREPRE-
NEURSHIP
ENERGY HEALTHCARE
F
R
O
M
T
O
P
-
D
O
W
N
C
H
A
R
I
T
Y
T
O
B
O
T
T
O
M
-
U
P
S
U
S
T
A
I
N
A
B
I
L
I
T
Y
Our goal is to drive social change through
the creation of ecosystems that shift from
the traditional top-down charity approach
in favor of bottom-up sustainability, where
the entire system evolves and grows in its
own auto-su?cient way.
Brand Driven Innovation
A COMPANY’S INNOVATION
DEPARTMENT NEEDS
A STRONG AND CLEAR
BRAND VISION TO GUIDE
ITS EFFORTS.
INNOVATION AND
BRANDING GO WELL
TOGETHER.
AN ORGANIZATION
NEEDS TO INNOVATE
IN ORDER TO FULFILL
ITS BRAND PROMISE
In today’s world, emotional factors are the
driving forces of most of our consumer
behaviors. What makes us regularly walk into
a certain café and not the one next door?
We can help you articulate your brand
strategy, understand the latest trends and
design irresistible and more sustainable
consumer experiences.
Would you rather have
a regular cup of co?ee
or the Starbucks Product
(RED) Co?ee that helps
the Global Fund to save
lives in Africa?
Your brand can also
became Admi(RED)!
Business Model Innovation
In part thanks to the digital revolution, most of the innovation
we see nowadays takes place around the business models.
It’s all about ?nding your unique space in the market.
We’ll help you to explore consumer insights and transform
them into business opportunities, creating new and sustainable
avenues of growth. We use the dynamics of Design Thinking
to uncover business opportunities, because of it’s human
centered approach and divergent nature.
Business Model Innovation Map
DISCOVERY ELABORATION DEPLOYMENT ROADMAP IDEATION
> DIAGNOSIS
> AUDIT
> CONTEXT EVALUATION
> CORE COMPETENCIES
> TEAM PREPARATION
Building a di?erent point of
view about the future and
exploring di?erent
perspectives. Uncover hidden
truths about the market.
The ideas generated are far
more powerful because they’re
built on trends, consumer
insights and other key
elements.
Organization of ideas into
clusters and development of
value propositions around the
most powerful ideas, in terms
of business opportunities.
Development of the Business
Model around the selected
value propositions. Envolving
all the necessary business units
for prototyping and testing.
Preparing the team for the
Innovation Journey. De?ning
the challenge.
Defnition of
Objectives
Field Research
and Analysis
Innovation Lab
Workshops
From Ideas to
Value Propositions
Brainstorming and
“Crashing”of key elements
for idea generation.
TRENDS, COOLHUNTING
AND MEGATRENDS
NEW IDEAS
GENERATED
FROM THE
“CRASHING” OF
KEY ELEMENTS
VALUE PROPOSITION
> CONTEXT
> OPPORTUNITY
> IDEA
> MONETIZE
SETTING UP THE
CHALLENGE
> BUSINESS OPORTUNITY
> SOCIAL NEED/PROBLEM
Using a Divergent to Convergent Approach
CONSUMER INSIGHTS
DISCONTINUITIES
ORTHODOXIES
WEAK SIGNALS
B
U
S
I
N
E
S
S
M
O
D
E
L
D
E
V
E
L
O
P
M
E
N
T
P
R
O
T
O
T
Y
P
I
N
G
A
N
D
E
X
P
E
R
I
M
E
N
T
A
T
I
O
N
P
L
A
N
EXPLORATION
04.
Working with us
Unique Expertise
At Ethical we have an entire team
focused on sustainable development.
All elements of the Ethical Group have academic and
professional expertise in the ?elds of CSR, Ethics and
Innovation, with a curriculum of over 7 years of experience
in projects of di?erent formats, scales and customers.
The World is Our Playground
We’re based in Lisbon and are in the process of intenationalization
and aside from that, we maintain a large network of external
consultants in Africa and South America.
So, we may take on a project in São Paulo, manage it from NYC,
develop the work in Portugal and bring in local consultants. This
approach in an economical way of using talent and experiences
from di?erent markets.
Ethical’s World
Main Ofce
In the process of opening Ofce
Network of External Consultants
NYC, USA
MAPUTO, MOZAMBIQUE
SPAIN
MADAGASCAR SÃO PAULO, BRAZIL
CARACAS, VENEZUELA
MEXICO CITY, MEXICO
FLORIANOPOLIS, BRAZIL
LISBON, PORTUGAL
LUANDA, ANGOLA
GOA, INDIA
SANTIAGO, CHILE
LIMA, PERU
BOGOTA, COLOMBIA
Flexible Business Model
We’re so strongly con?dent about our approach and
capabilities that we designed a very ?exible business
model. We can work in any of these terms:
> Fee-based consultancy and project development;
> Objectives-based, where we align our commercial
interests with yours by putting up a predetermined per-
centage of our fees subject to achieving key objectives;
> Venture-based, where we both invest and become
partners in a particular project.
At Ethical we have a result driven approach
to sustainability.
There’s lots
of ways to
divide a pie!!!
In a nutshell:
01 > We’re experts in sustainable development
and social innovation;
02 > We have a 360º service in CSR;
03 > We have a deep understanding of latin and
portuguese speaking markets;
04 > We have a network of external consultants in
some of South America and Africa’s major markets;
05 > We’re very informal and have a very ?exible
way of working.
Our clients are action-oriented like us and share a common desire to do things
di?erently, grow and make the world a better place along the way. Our drive is
to help them achieve their potential.
We’ve had the opportunity to work with organizations of great reputation both
on a national and international levels. We look forward to hearing from you!
Doing well
by doing good.
Corporate Social
Responsibility Projects
Rua Cidade de Rabat, nº7
1500-158 Lisboa - Portugal
[email protected] | www.ethical.pt
Tel.: (+351) 217 706 040
doc_627173917.pdf